{"id":13878,"date":"2016-11-22T10:27:45","date_gmt":"2016-11-22T17:27:45","guid":{"rendered":"https:\/\/memberpress.com\/?p=13878"},"modified":"2017-09-19T15:10:25","modified_gmt":"2017-09-19T21:10:25","slug":"how-to-use-ebooks-to-market-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-ebooks-to-market-your-membership-site\/","title":{"rendered":"Como usar eBooks para divulgar seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>At\u00e9 pouco tempo atr\u00e1s, publicar um livro era um processo dif\u00edcil e demorado. Atualmente, por\u00e9m, as editoras tradicionais foram substitu\u00eddas em grande parte pela Internet. Praticamente qualquer pessoa pode escrever um e-book e, em seguida <a href=\"https:\/\/kdp.amazon.com\/\" target=\"_blank\" rel=\"noopener\">public\u00e1-lo<\/a>\u00a0com o maior varejista de livros do mundo, a Amazon. Trata-se de oportunidades infinitas para seu site e seu site de associa\u00e7\u00e3o! \u00c9 hora de aproveitar as vantagens da autopublica\u00e7\u00e3o para promover seu site de associa\u00e7\u00e3o.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e8a92667f85\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8a92667f85\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Connect_with_Your_Target_Audience\" >Conecte-se com seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Leveraging_Amazon\" >Aproveitamento da Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Publishing_Your_eBook_on_Your_Membership_Site\" >Publicando seu eBook em seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Top_Tips_for_Writing_an_eBook\" >Principais dicas para escrever um livro eletr\u00f4nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Launch\" >Lan\u00e7amento<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Neste artigo, discutiremos como os e-books podem ajud\u00e1-lo a divulgar seu site. Primeiro, analisaremos os benef\u00edcios de publicar na Amazon e, em segundo lugar, veremos como voc\u00ea pode usar e-books em seus sites. Em seguida, consideraremos algumas das principais dicas para escrever um e-book e como criar um lan\u00e7amento interessante para ele.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_with_Your_Target_Audience\"><\/span>Conecte-se com seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seja na Amazon ou apenas em seu site, publicar um e-book \u00e9 uma maneira eficaz de se conectar com seu p\u00fablico-alvo. Voc\u00ea pode compartilhar suas ideias e conhecimentos enquanto explica sutilmente os benef\u00edcios do seu site de associa\u00e7\u00e3o, o que deve incentivar os leitores a se inscreverem nele.<\/p>\n<p>Um ebook \u00e9 um excelente meio de demonstrar seu conhecimento em um formato de f\u00e1cil digest\u00e3o. H\u00e1 pessoas que podem n\u00e3o estar t\u00e3o seguras quanto a se inscrever em um site de associa\u00e7\u00e3o e tudo o que isso envolve. Mas quando voc\u00ea se conecta com os leitores por meio de um e-book, voc\u00ea constr\u00f3i a confian\u00e7a deles. \u00c0 medida que eles compreenderem e se sentirem mais confort\u00e1veis com seu site e o que ele oferece, estar\u00e3o mais propensos a se inscrever.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leveraging_Amazon\"><\/span>Aproveitamento da Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Embora um e-book autopublicado dispon\u00edvel apenas em seu site tenha seus benef\u00edcios, a publica\u00e7\u00e3o na Amazon lhe d\u00e1 muito mais exposi\u00e7\u00e3o do que seu site sozinho jamais poderia. Portanto, se voc\u00ea leva a s\u00e9rio a promo\u00e7\u00e3o do site de associa\u00e7\u00e3o, definitivamente deve considerar a publica\u00e7\u00e3o na Amazon.<\/p>\n<h4>Exposi\u00e7\u00e3o \u00e0s massas<\/h4>\n<p>Gosta da possibilidade de ser descoberto por milh\u00f5es de pessoas?  Publicar seu livro na Amazon \u00e9 uma maneira inestim\u00e1vel de divulgar o conte\u00fado do seu site. Um e-book mostra quem voc\u00ea \u00e9 e por que as pessoas devem se inscrever em seu site. E tudo isso \u00e9 gratuito.<\/p>\n<h4>Credibilidade e autentica\u00e7\u00e3o<\/h4>\n<p>Voc\u00ea \u00e9 um especialista em sua \u00e1rea e quer que as pessoas saibam disso. Sua p\u00e1gina de biografia de autor \u00e9 um componente essencial de sua estrat\u00e9gia de marketing de e-book. Publicar seu e-book na Amazon e ter uma p\u00e1gina de autor lhe d\u00e1 credibilidade instant\u00e2nea, estabelece sua experi\u00eancia e autentica seu site de associa\u00e7\u00e3o.<\/p>\n<h4>Defina seu pre\u00e7o baixo<\/h4>\n<p>Com a Amazon, voc\u00ea pode selecionar o pre\u00e7o do seu e-book. Pode ser tentador optar por um pre\u00e7o mais alto para tentar ganhar dinheiro com seu livro, mas se voc\u00ea o publicou para ajudar a promover seu site de associa\u00e7\u00e3o, certifique-se de optar por uma taxa baixa.<\/p>\n<p>H\u00e1 milhares de livros eletr\u00f4nicos dispon\u00edveis na Amazon. Portanto, a menos que voc\u00ea j\u00e1 tenha seguidores como escritor, as pessoas n\u00e3o correr\u00e3o para comprar seu livro. Se o pre\u00e7o de seu e-book estiver no limite inferior da escala, aqueles que nunca ouviram falar de voc\u00ea ou de seu site de associa\u00e7\u00e3o, mas est\u00e3o interessados em sua \u00e1rea, poder\u00e3o comprar seu livro e se tornar futuros membros de seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishing_Your_eBook_on_Your_Membership_Site\"><\/span>Publicando seu eBook em seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se voc\u00ea n\u00e3o optar por seguir o caminho da Amazon, n\u00e3o se preocupe. H\u00e1 outras maneiras de usar seu e-book para promover seu site de associa\u00e7\u00e3o. Vamos falar sobre algumas delas agora.<\/p>\n<h4>Gera\u00e7\u00e3o de leads<\/h4>\n<p>Usar um e-book como um \u00edm\u00e3 de incentivo de opt-in \u00e9 uma maneira eficaz de gerar leads. Por exemplo, voc\u00ea pode distribu\u00ed-lo a qualquer pessoa que se inscrever na sua lista de e-mails. E quando esses membros em potencial estiverem na sua lista de e-mails, voc\u00ea poder\u00e1 manter contato com eles e promover ainda mais o seu site.<\/p>\n<h4>Uma recompensa por se inscrever<\/h4>\n<p>\u00c0s vezes, os sites de associa\u00e7\u00e3o oferecem recompensas para quem se inscreve, renova uma assinatura ou simplesmente opta por um teste gratuito. Oferecer seu ebook como recompensa incentiva as pessoas a se inscreverem e agrega valor \u00e0 sua oferta.<\/p>\n<h4>Material de b\u00f4nus dentro do seu site de associa\u00e7\u00e3o<\/h4>\n<p>Voc\u00ea tamb\u00e9m pode usar seu e-book como conte\u00fado de b\u00f4nus dentro do seu site de associa\u00e7\u00e3o apenas para os membros pagantes. Se quiser que os membros renovem suas assinaturas, \u00e9 importante que voc\u00ea adicione continuamente conte\u00fado interessante e relevante de diferentes formas. Um e-book pode ter repercuss\u00e3o entre muitos de seus membros e convenc\u00ea-los de que vale a pena pagar as taxas de seu site de associa\u00e7\u00e3o.<\/p>\n<h4>Um fluxo de receita extra<\/h4>\n<p>Por fim, seu e-book sempre pode ser vendido para lhe proporcionar um fluxo de receita extra. A venda de um e-book em seu site pode ajudar a aumentar sua persona como especialista em sua \u00e1rea. E se seu livro for bem escrito, um cliente que o comprou e leu pode se converter em seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_Tips_for_Writing_an_eBook\"><\/span>Principais dicas para escrever um livro eletr\u00f4nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ao escrever um e-book, a primeira coisa a fazer \u00e9 garantir que o conte\u00fado seja interessante e relevante para seu p\u00fablico-alvo. Ele deve ser baseado no mesmo t\u00f3pico do seu site de associa\u00e7\u00e3o para que voc\u00ea atraia o tipo certo de leitores - aqueles que podem ser futuros associados.<\/p>\n<p>O conte\u00fado de seu ebook tamb\u00e9m deve ser de alta qualidade. Voc\u00ea quer que seus leitores fiquem impressionados para que se interessem pelo seu site. Sua meta \u00e9 demonstrar suas credenciais e promover seu neg\u00f3cio, mas tome cuidado para n\u00e3o fazer autopromo\u00e7\u00e3o em excesso. A sutileza \u00e9 o caminho a seguir.<\/p>\n<p>Se a ideia de escrever um livro nunca lhe agradou, n\u00e3o tem problema. Os e-books n\u00e3o precisam ser longos nem levar anos para serem escritos. Tente compilar uma sele\u00e7\u00e3o de postagens antigas e, em seguida, adicione uma introdu\u00e7\u00e3o e uma conclus\u00e3o. Ou use um ghostwriter para criar o e-book para voc\u00ea.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Lan\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quando seu e-book estiver conclu\u00eddo, \u00e9 hora de lan\u00e7\u00e1-lo. Voc\u00ea certamente desejar\u00e1 criar entusiasmo em torno do lan\u00e7amento de seu livro. Um bom lan\u00e7amento ajudar\u00e1 a divulgar n\u00e3o apenas seu livro, mas tamb\u00e9m seu site.<\/p>\n<p>Ent\u00e3o, onde promover seu livro? Voc\u00ea pode fazer isso em seu site, bem como criar um comunicado de imprensa para ele. Al\u00e9m disso, pe\u00e7a a outros sites do seu setor que analisem seu livro e tente ser entrevistado sobre ele nos sites das pessoas.\u00a0<a href=\"https:\/\/memberpress.com\/pt\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">podcasts<\/a>\u00a0e <a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\">webinars<\/a>. Se for relevante para seu p\u00fablico, n\u00e3o deixe de divulgar seu e-book no jornal local ou no r\u00e1dio. O lan\u00e7amento de um novo livro lhe d\u00e1 algo sobre o que falar, portanto, aproveite qualquer oportunidade que tiver para promover seu e-book e, por sua vez, seu site de associa\u00e7\u00e3o.<\/p>\n<h4>Considera\u00e7\u00f5es finais<\/h4>\n<p>Escrever e promover um e-book \u00e9 uma excelente ferramenta de marketing para sites de associa\u00e7\u00e3o, mas n\u00e3o a menos que seu livro seja de alta qualidade e relevante para seu setor. Isso n\u00e3o pode ser exagerado. Se os leitores acharem que seu e-book n\u00e3o vale a pena, eles n\u00e3o se inscrever\u00e3o em seu site de associa\u00e7\u00e3o. No entanto, se voc\u00ea criou um e-book que preenche todos os requisitos que listamos neste artigo e o promove com sucesso, voc\u00ea direcionar\u00e1 tr\u00e1fego para seu site, gerar\u00e1 leads e, provavelmente, aumentar\u00e1 sua lista de membros.<\/p>\n<p><em>Como voc\u00ea usou um e-book para ajud\u00e1-lo a promover seu site de associa\u00e7\u00e3o? Informe-nos nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Until fairly recently, publishing a book was a difficult and time-consuming process. But these days, traditional publishing houses have largely been replaced with the Internet. Just about anyone can write an ebook, then publish it\u00a0with the largest book retailer in the world, Amazon. Talk about endless opportunities for both your website and membership site! It\u2019s [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[358,70],"class_list":{"0":"post-13878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-ebook","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Writing an eBook is an effective way to market your membership site. 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