{"id":13921,"date":"2016-12-07T10:14:38","date_gmt":"2016-12-07T17:14:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=13921"},"modified":"2026-03-02T11:42:09","modified_gmt":"2026-03-02T16:42:09","slug":"corporate-membership-accounts-and-how-to-price-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/","title":{"rendered":"Como definir o pre\u00e7o de seus pacotes de associa\u00e7\u00e3o corporativa (com v\u00eddeo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se voc\u00ea sempre quis dar aos seus membros a capacidade de gerenciar seu pr\u00f3prio conjunto de usu\u00e1rios, o complemento Corporate Accounts do MemberPress foi criado especialmente para voc\u00ea. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac551fde17c1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac551fde17c1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Corporate_Accounts_Add-on_Use_Cases\" >Casos de uso do add-on de contas corporativas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Teachers_and_Homeschool_Co-ops\" >Professores e cooperativas de ensino dom\u00e9stico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Independent_Instructors\" >Instrutores independentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Go_even_bigger\" >Aumentar ainda mais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Corporate_Team_Training\" >Treinamento de equipes corporativas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Creating_Business-to-Business_B2B_Membership_Products\" >Cria\u00e7\u00e3o de produtos de associa\u00e7\u00e3o business-to-business (B2B)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#A_Great_Potential_ROI\" >Um grande potencial de ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#An_Efficient_Alternative_to_Account_Sharing\" >Uma alternativa eficiente ao compartilhamento de contas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#How_Does_the_MemberPress_Corporate_Accounts_Add-on_Work\" >Como funciona o complemento de contas corporativas do MemberPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#How_to_Price_Corporate_Membership_Packages\" >Como definir o pre\u00e7o dos pacotes de associa\u00e7\u00e3o corporativa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Multiple_Pricing_Tiers\" >V\u00e1rios n\u00edveis de pre\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Do_Some_Critical_Thinking\" >Fa\u00e7a uma reflex\u00e3o cr\u00edtica<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Os pacotes de associa\u00e7\u00e3o corporativa s\u00e3o uma \u00f3tima maneira de <strong>gerenciar um grande grupo de usu\u00e1rios<\/strong> <strong>para qualquer coisa, desde treinamento corporativo at\u00e9 aprendizado em sala de aula.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao fornecer a um usu\u00e1rio uma conta de associa\u00e7\u00e3o corporativa, ele pode criar e gerenciar seu pr\u00f3prio grupo de sub-membros. Esses sub-membros tamb\u00e9m podem acessar seu site de associa\u00e7\u00e3o e seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, exploraremos o que o <a href=\"https:\/\/memberpress.com\/pt\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Complemento de contas corporativas<\/a> \u00e9 poss\u00edvel fazer, e vamos abordar alguns pontos a serem considerados ao definir os pre\u00e7os dos pacotes de associa\u00e7\u00e3o corporativa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"pTKxXQl6LP04QxwbcOXzfnjbdeNhcSKasjREYt9Uiq5ks13lCA1WC4rtGvzMuZWI2BTAU8BMJ27Ia\"><div class=\"responsive-video\"><iframe title=\"Como oferecer contas corporativas com o MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH &gt;&gt; Como oferecer contas corporativas com o memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"corporate-accounts-add-on-use-cases\"><span class=\"ez-toc-section\" id=\"Corporate_Accounts_Add-on_Use_Cases\"><\/span>Casos de uso do add-on de contas corporativas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem mil maneiras de usar o complemento \u201cContas Corporativas\u201d para impulsionar seu site e agregar valor aos seus membros. Aqui est\u00e3o algumas das melhores ideias que j\u00e1 vimos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Teachers_and_Homeschool_Co-ops\"><\/span>Professores e cooperativas de ensino dom\u00e9stico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg\" alt=\"crian\u00e7as trabalhando juntas em um ambiente de grupo de educa\u00e7\u00e3o domiciliar\" class=\"wp-image-36812\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1215726502-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez seu produto de associa\u00e7\u00e3o ofere\u00e7a <strong>recursos educacionais<\/strong>. <strong>Professores e instrutores<\/strong> podem gostar da possibilidade de dar aos alunos acesso ao conte\u00fado do seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o add-on Corporate Accounts, um professor pode pagar uma vez para adquirir um pacote de associa\u00e7\u00e3o corporativa. Em seguida, ele pode conceder acesso aos alunos, que ter\u00e3o sua pr\u00f3pria conta em seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Independent_Instructors\"><\/span>Instrutores independentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg\" alt=\"instrutor de fitness on-line\" class=\"wp-image-36813\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/iStock-1344803604-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, seu site de associa\u00e7\u00e3o poderia incluir <strong>consultoria especializada e recursos para praticamente qualquer setor<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, digamos que voc\u00ea administre um site de fitness.<strong> Personal trainers independentes <\/strong>podem comprar uma conta corporativa do seu site e dar aos clientes deles acesso aos seus materiais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse modelo poupa aos instrutores independentes o tempo e o esfor\u00e7o necess\u00e1rios para criar seu pr\u00f3prio conte\u00fado e gerenciar um site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_even_bigger\"><\/span>Aumentar ainda mais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode at\u00e9 <strong>elevar o n\u00edvel desse modelo de neg\u00f3cios<\/strong> e expandir significativamente seu neg\u00f3cio de fitness. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funcionaria mais ou menos assim:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Criar e vender um <strong>programa de certifica\u00e7\u00e3o<\/strong><\/a> para instrutores independentes com base em sua abordagem de condicionamento f\u00edsico.<\/li>\n\n\n\n<li>Uma vez certificado, o instrutor poder\u00e1 <strong>comprar uma subconta de associa\u00e7\u00e3o<\/strong> em seu site, onde eles poderiam oferecer suas pr\u00f3prias aulas, consultas e materiais.<\/li>\n\n\n\n<li>N\u00e3o apenas voc\u00ea <strong>cobrar taxas de filia\u00e7\u00e3o <\/strong>de cada instrutor, voc\u00ea tamb\u00e9m pode configurar um<strong> acordo de compartilhamento de receita<\/strong>.<\/li>\n\n\n\n<li>Ao receber essa receita recorrente, voc\u00ea estaria, ao mesmo tempo, <strong>expandir as ofertas em seu site<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Corporate_Team_Training\"><\/span>Treinamento de equipes corporativas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg\"><img decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg\" alt=\"treinamento corporativo on-line\" class=\"wp-image-36814\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942.jpg 788w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1313245942-156x88.jpg 156w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ou talvez seu site de associa\u00e7\u00e3o tenha sido criado para <strong>ajudar grandes organiza\u00e7\u00f5es a fornecer materiais de treinamento<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus membros e clientes s\u00e3o aquelas grandes organiza\u00e7\u00f5es que desejam que seus funcion\u00e1rios tenham acesso a esse conte\u00fado. Ao conceder a um membro uma conta corporativa, ele poder\u00e1 gerenciar o acesso ao seu conte\u00fado por meio de seu pr\u00f3prio painel de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os benef\u00edcios desse complemento s\u00e3o que os membros podem pagar uma vez e, em seguida, conceder acesso ao site de associa\u00e7\u00e3o conforme acharem adequado. Ele tamb\u00e9m pode eliminar voc\u00ea do processo de cria\u00e7\u00e3o de novas contas e gerenciamento de acesso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create-business-to-business-b2b-membership-products\"><span class=\"ez-toc-section\" id=\"Creating_Business-to-Business_B2B_Membership_Products\"><\/span>Cria\u00e7\u00e3o de produtos de associa\u00e7\u00e3o business-to-business (B2B)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O add-on corporativo permite que voc\u00ea crie produtos de associa\u00e7\u00e3o B2B. Seus membros corporativos podem oferecer seu conte\u00fado de associa\u00e7\u00e3o a seus clientes como parte de seus servi\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, em vez de criar um site de associa\u00e7\u00e3o e ter de encontrar muitos membros individuais, voc\u00ea pode <strong>criar um pacote corporativo e vend\u00ea-lo a um cliente que, por sua vez, o entrega a muitos usu\u00e1rios<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Great_Potential_ROI\"><\/span> Um grande potencial de ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Desde que voc\u00ea estabele\u00e7a um pre\u00e7o adequado para suas contas de associa\u00e7\u00e3o corporativa, poder\u00e1 <strong>gerar a mesma quantidade de receita com o ingresso de um membro corporativo do que com a aquisi\u00e7\u00e3o de v\u00e1rios membros regulares<\/strong>. Isso d\u00e1 o que pensar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essencialmente, com o complemento Corporate Accounts do MemberPress, um usu\u00e1rio pode se inscrever em uma conta que permite que um grupo de pessoas acesse seu conte\u00fado, tudo gerenciado pela conta principal original.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Efficient_Alternative_to_Account_Sharing\"><\/span>Uma alternativa eficiente ao compartilhamento de contas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como cada sub-membro tem sua pr\u00f3pria conta, essa \u00e9 uma <strong>alternativa eficiente ao compartilhamento de contas e outras solu\u00e7\u00f5es complicadas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se isso lhe parece algo que voc\u00ea poderia usar, continue lendo para saber mais sobre como funciona o complemento Corporate Accounts do MemberPress. Tamb\u00e9m forneceremos algumas orienta\u00e7\u00f5es sobre como definir o pre\u00e7o dos pacotes de associa\u00e7\u00e3o corporativa de forma eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-does-the-memberpress-corporate-accounts-add-on-work\"><span class=\"ez-toc-section\" id=\"How_Does_the_MemberPress_Corporate_Accounts_Add-on_Work\"><\/span>Como funciona o complemento de contas corporativas do MemberPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ativar o complemento, voc\u00ea pode come\u00e7ar a criar pacotes de associa\u00e7\u00e3o para contas corporativas. Os pacotes de associa\u00e7\u00e3o existentes tamb\u00e9m podem ser convertidos em produtos de associa\u00e7\u00e3o corporativa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png\" alt=\"Como criar uma conta de associa\u00e7\u00e3o corporativa com o MemberPress\" class=\"wp-image-13923\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account-700x397.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Create-Account-156x89.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ao configurar sua associa\u00e7\u00e3o corporativa, voc\u00ea pode definir quantas subcontas cada membro corporativo pode criar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse recurso permite que voc\u00ea crie v\u00e1rios n\u00edveis para suas contas corporativas, sendo que cada n\u00edvel pode adicionar um n\u00famero diferente de subcontas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png\" alt=\"Criar v\u00e1rias op\u00e7\u00f5es de associa\u00e7\u00e3o com diferentes limites de subconta\" class=\"wp-image-13924\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-253x170.png 253w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-700x470.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/12\/Corporate-Add-on-Pricing-Table-156x105.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-price-corporate-membership-packages\"><span class=\"ez-toc-section\" id=\"How_to_Price_Corporate_Membership_Packages\"><\/span>Como definir o pre\u00e7o dos pacotes de associa\u00e7\u00e3o corporativa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como vimos, com o complemento Corporate Accounts \u00e9 poss\u00edvel permitir que seus usu\u00e1rios funcionem como membros principais, com a capacidade de adicionar seus pr\u00f3prios sub-membros ao seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora esse recurso possa ajudar a reduzir suas tarefas administrativas, ele apresenta a quest\u00e3o de como precificar suas contas de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, lembre-se de que voc\u00ea pode definir o n\u00famero m\u00e1ximo de subcontas que cada membro corporativo pode adicionar. Voc\u00ea tamb\u00e9m pode criar v\u00e1rios n\u00edveis de membros corporativos. A vantagem disso \u00e9 que os membros podem pagar a mais pela capacidade de adicionar mais subcontas em sua conta principal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as a esse recurso, voc\u00ea pode aumentar o pre\u00e7o de suas associa\u00e7\u00f5es corporativas de acordo com o n\u00famero de subcontas que cada n\u00edvel suporta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Multiple_Pricing_Tiers\"><\/span>V\u00e1rios n\u00edveis de pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de definir o pre\u00e7o de suas contas de associa\u00e7\u00e3o corporativa, <a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9 altamente recomend\u00e1vel oferecer v\u00e1rios n\u00edveis de pre\u00e7os<\/a>. Al\u00e9m disso, fa\u00e7a uma pesquisa. Veja como sites semelhantes ao seu est\u00e3o definindo os pre\u00e7os de seus pacotes de assinatura corporativa para ter certeza de que voc\u00ea est\u00e1 dentro da faixa de pre\u00e7os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Some_Critical_Thinking\"><\/span>Fa\u00e7a uma reflex\u00e3o cr\u00edtica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, considere o valor que est\u00e1 oferecendo aos seus membros. Eles ter\u00e3o um bom retorno sobre o investimento? Se voc\u00ea puder demonstrar o ROI ou mostrar o valor oferecido, poder\u00e1 cobrar mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se: quando se trata de determinar o valor do seu site de assinaturas, os benef\u00edcios oferecidos aos seus assinantes n\u00e3o precisam ser financeiros nem tang\u00edveis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <strong>agregar valor, economizando tempo e esfor\u00e7o de seus membros<\/strong>ou at\u00e9 mesmo por <strong>de entretenimento <\/strong>eles. Afinal de contas, as pessoas ficam felizes em pagar para assistir a um filme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o foco do seu site de associa\u00e7\u00e3o for o entretenimento, e n\u00e3o a educa\u00e7\u00e3o, voc\u00ea ainda poder\u00e1 usar todos os <a href=\"https:\/\/memberpress.com\/pt\/how-to-price-memberships-part-1-the-anchoring-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\">as melhores estrat\u00e9gias e conselhos sobre pre\u00e7os de associa\u00e7\u00e3o<\/a> para precificar seu produto corretamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mais importante \u00e9 comunicar esse valor aos seus usu\u00e1rios. Use o espa\u00e7o em sua tabela de pre\u00e7os para apresentar os grandes benef\u00edcios de se inscrever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que o <a href=\"https:\/\/memberpress.com\/pt\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Complemento de contas corporativas para o MemberPress<\/a> fornecer\u00e1 algumas funcionalidades para ajud\u00e1-lo a gerenciar seu site de associa\u00e7\u00e3o com mais efici\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de saber como definir os pre\u00e7os das suas contas de assinatura corporativa, \u00e9 importante lembrar que, de certa forma, <strong>A precifica\u00e7\u00e3o \u00e9 mais uma arte do que uma ci\u00eancia.<\/strong> Ningu\u00e9m sabe realmente o valor de seu produto ou quanto as pessoas est\u00e3o dispostas a pagar por ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testar a estrutura de pre\u00e7os do seu site de associa\u00e7\u00e3o \u00e9 essencial se voc\u00ea quiser acertar esse aspecto fundamental do seu projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea usa o complemento Corporate Accounts para o MemberPress? Compartilhe suas ideias nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever wanted to give your members the ability to manage their own set of users, then the Corporate Accounts add-on for MemberPress was created just for you. Corporate membership packages are a great way to manage a large group of users for anything from corporate training to learning in the classroom. By giving [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[359],"class_list":["post-13921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","tag-corporate-memberships","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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