{"id":13973,"date":"2016-12-28T04:00:02","date_gmt":"2016-12-28T11:00:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=13973"},"modified":"2020-09-18T13:27:15","modified_gmt":"2020-09-18T19:27:15","slug":"how-to-use-youtube-to-drive-traffic-to-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/","title":{"rendered":"Como usar o YouTube para direcionar tr\u00e1fego para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Deseja atrair novos visitantes para seu site de associa\u00e7\u00e3o? Ent\u00e3o, voc\u00ea deve aproveitar as vantagens do YouTube, o segundo maior mecanismo de busca depois do Google. Isso o torna uma plataforma importante.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e21e5c2f22b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e21e5c2f22b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Create_a_Community_on_YouTube\" >Criar uma comunidade no YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Use_CTAs\" >Use CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Advertising\" >Publicidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Analytics\" >An\u00e1lises<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Embora criar uma comunidade no YouTube e depois convert\u00ea-la em tr\u00e1fego para seu site de associa\u00e7\u00e3o possa ser dif\u00edcil e demorado, n\u00e3o deixe que isso o desanime!<\/p>\n<p>Neste artigo, voc\u00ea aprender\u00e1 algumas tarefas pr\u00e1ticas para criar seguidores no YouTube. Tamb\u00e9m veremos maneiras de incentivar seu p\u00fablico do YouTube a visitar seu site com coisas como chamadas para a\u00e7\u00e3o (CTAs) e publicidade. Por fim, discutiremos a import\u00e2ncia de monitorar suas an\u00e1lises para ajudar a melhorar suas convers\u00f5es.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Community_on_YouTube\"><\/span>Criar uma comunidade no YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seu objetivo ao usar o YouTube \u00e9 direcionar tr\u00e1fego para o seu site. No entanto, antes que isso aconte\u00e7a, voc\u00ea precisa primeiro criar uma grande comunidade de seguidores.<\/p>\n<p>Essa comunidade deve ser composta por <a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-target-audience-2295567\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00fablico-alvo<\/a>Assim, quando come\u00e7ar a atrair visitantes para o seu site, voc\u00ea saber\u00e1 que est\u00e1 convidando pessoas realmente interessadas no seu conte\u00fado - clientes potenciais reais. Como voc\u00ea faz para criar essa comunidade direcionada?<\/p>\n<h4>Produza conte\u00fado relevante e interessante<\/h4>\n<p>Primeiro, voc\u00ea precisar\u00e1 carregar v\u00eddeos interessantes e valiosos. Seu conte\u00fado deve ser relevante para seu site de associa\u00e7\u00e3o, para atrair os espectadores certos.<\/p>\n<p>Considere a possibilidade de publicar v\u00eddeos de instru\u00e7\u00f5es, entrevistas e <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">cursos educacionais<\/a> que podem ser divididos em uma s\u00e9rie de epis\u00f3dios. Todas essas s\u00e3o formas populares de incentivar os visitantes a se envolverem com seu canal do YouTube. E n\u00e3o se esque\u00e7a de adicionar v\u00eddeos regularmente e de forma consistente para que seus espectadores sempre tenham conte\u00fado novo para consumir.<\/p>\n<h4>Adicionar CTAs<\/h4>\n<p>Exibi\u00e7\u00e3o de um <a href=\"https:\/\/memberpress.com\/pt\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA<\/a> no final de seus v\u00eddeos \u00e9 outra \u00f3tima maneira de criar uma comunidade no YouTube. Mostre uma tela final incentivando as pessoas a gostarem de cada v\u00eddeo, a acrescentarem suas opini\u00f5es nos coment\u00e1rios abaixo, a compartilharem o v\u00eddeo em outros canais de m\u00eddia social ou a se inscreverem no seu canal.<\/p>\n<p>As CTAs criam intera\u00e7\u00e3o entre os espectadores, exp\u00f5em seus v\u00eddeos a um p\u00fablico mais amplo e incentivam as pessoas a voltar para ver mais.<\/p>\n<h4>Otimize os metadados de seu v\u00eddeo<\/h4>\n<p>Adi\u00e7\u00e3o <a href=\"https:\/\/review.content-science.com\/metadata-magic\/#:~:text=Metadata%20Gives%20Marketing%20Meaning,decisions%20to%20IT%20or%20SEO.\" target=\"_blank\" rel=\"noopener noreferrer\">metadados<\/a> ajudar\u00e1 a classificar seus v\u00eddeos no YouTube e no Google. Certifique-se de escrever um t\u00edtulo e uma descri\u00e7\u00e3o para cada v\u00eddeo usando palavras-chave e frases relevantes para o v\u00eddeo e que as pessoas provavelmente usar\u00e3o ao pesquisar. Isso contribuir\u00e1 para o SEO do seu v\u00eddeo, ajudando-o a alcan\u00e7ar mais espectadores.<\/p>\n<h4>Criar listas de reprodu\u00e7\u00e3o<\/h4>\n<p>Depois de carregar um n\u00famero razo\u00e1vel de v\u00eddeos, voc\u00ea poder\u00e1 agrupar v\u00eddeos semelhantes em <a href=\"https:\/\/support.google.com\/youtube\/answer\/57792?co=GENIE.Platform%3DDesktop&hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">listas de reprodu\u00e7\u00e3o<\/a>. Isso incentiva os visitantes a permanecerem em seu canal do YouTube, assistindo a mais v\u00eddeos baseados no mesmo tema.<\/p>\n<p>E n\u00e3o se esque\u00e7a de usar palavras-chave para dar t\u00edtulo \u00e0s suas listas de reprodu\u00e7\u00e3o. As playlists tamb\u00e9m s\u00e3o classificadas nos resultados de pesquisa, portanto, playlists bem organizadas e rotuladas ajudam seu conte\u00fado a atrair mais espectadores.<\/p>\n<h4>A pr\u00f3xima etapa<\/h4>\n<p>Depois de criar uma comunidade no YouTube, o verdadeiro trabalho come\u00e7a! Voc\u00ea precisa atrair os espectadores do seu canal do YouTube para o seu site de associa\u00e7\u00e3o. Como? Vamos descobrir!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_CTAs\"><\/span>Use CTAs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Agora que voc\u00ea tem uma comunidade pr\u00f3spera no YouTube, precisa mudar o \u00e2ngulo de suas CTAs. Em vez de pedir aos espectadores que curtam ou compartilhem seus v\u00eddeos, incentive as pessoas a visitarem seu site.<\/p>\n<h4>Usar cart\u00f5es finais<\/h4>\n<p>Outra maneira eficaz de direcionar o tr\u00e1fego para seu site de associa\u00e7\u00e3o \u00e9 sempre promov\u00ea-lo no final de seus v\u00eddeos. Voc\u00ea pode criar <a href=\"https:\/\/mediakix.com\/blog\/youtube-end-card-definition-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">placas gr\u00e1ficas finais<\/a> que exibem um \u00edm\u00e3 de leads, oferecem um brinde ou compartilham not\u00edcias de uma competi\u00e7\u00e3o. O objetivo \u00e9 atrair os espectadores para o seu site, portanto, ofere\u00e7a algo relevante e interessante, algo que seu p\u00fablico-alvo n\u00e3o possa resistir.<\/p>\n<h4>Criar anota\u00e7\u00f5es<\/h4>\n<p>YouTube's\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/92710?hl=en-GB\">Ferramenta de Anota\u00e7\u00e3o<\/a> permite adicionar diferentes anota\u00e7\u00f5es ao seu v\u00eddeo. A op\u00e7\u00e3o Note (Observa\u00e7\u00e3o) \u00e9 a mais \u00fatil, pois permite adicionar caixas pop-up com texto. Aqui, voc\u00ea pode adicionar CTAs, bem como o URL do seu site.<\/p>\n<h4>Escreva uma descri\u00e7\u00e3o atraente<\/h4>\n<p>Ao adicionar uma descri\u00e7\u00e3o ao seu v\u00eddeo, inclua o URL do seu site de associa\u00e7\u00e3o e sua CTA. Diga \u00e0s pessoas por que elas devem acessar seu site e como se beneficiar\u00e3o com ele. Os espectadores interessados em seu v\u00eddeo poder\u00e3o ler a descri\u00e7\u00e3o e seguir o link para seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Publicidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Publicidade no YouTube<\/a> pode ser uma maneira eficaz de aumentar a conscientiza\u00e7\u00e3o sobre seu site de associa\u00e7\u00e3o e incentivar as pessoas a visit\u00e1-lo. H\u00e1 v\u00e1rias maneiras de anunciar no YouTube, como <a href=\"https:\/\/support.google.com\/youtube\/answer\/2545661?hl=en-GB\">remarketing<\/a>Se voc\u00ea n\u00e3o tiver uma vis\u00e3o geral do seu nicho ou setor, direcione-se \u00e0queles que j\u00e1 expressaram interesse nele.<\/p>\n<p>Ao criar um an\u00fancio, voc\u00ea pode escolher entre um an\u00fancio de sobreposi\u00e7\u00e3o, que aparece na parte inferior de um v\u00eddeo; um an\u00fancio de exibi\u00e7\u00e3o, que aparece ao lado de um v\u00eddeo; ou um an\u00fancio em v\u00eddeo, que pode ser exibido de diferentes maneiras e posi\u00e7\u00f5es.<\/p>\n<p>Pense cuidadosamente sobre a mensagem em seus an\u00fancios. Seu principal objetivo \u00e9 fazer com que as pessoas visitem seu site de associa\u00e7\u00e3o, portanto, use os an\u00fancios do YouTube para vend\u00ea-lo aos espectadores, explicando do que se trata, promovendo os benef\u00edcios de se tornar um membro e dizendo \u00e0s pessoas para visitarem seu site imediatamente.<\/p>\n<p>O YouTube tem uma variedade de op\u00e7\u00f5es de segmenta\u00e7\u00e3o para garantir que seus an\u00fancios sejam vistos pelo p\u00fablico certo. Voc\u00ea pode selecionar seu p\u00fablico com base em g\u00eanero, idade, local, interesses e muito mais.<\/p>\n<p>Voc\u00ea tamb\u00e9m pode definir um or\u00e7amento para seus an\u00fancios, fazer testes de divis\u00e3o e medir os resultados, o que o ajuda a entender como seu p\u00fablico-alvo est\u00e1 respondendo e se seus an\u00fancios est\u00e3o tendo um desempenho eficaz.<\/p>\n<p>Uma campanha publicit\u00e1ria bem-sucedida no YouTube pode aumentar drasticamente o tr\u00e1fego para o seu site, portanto, vale a pena investir tempo e esfor\u00e7o para fazer isso direito.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>An\u00e1lises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviamente, \u00e9 importante que voc\u00ea tenha uma ideia precisa se os seus esfor\u00e7os no YouTube est\u00e3o valendo a pena com o tr\u00e1fego para o seu site de associa\u00e7\u00e3o.<\/p>\n<p><a href=\"https:\/\/creatoracademy.youtube.com\/page\/course\/analytics-series\" target=\"_blank\" rel=\"noopener noreferrer\">O YouTube monitora a an\u00e1lise de seus v\u00eddeos<\/a>permitindo que voc\u00ea veja de onde vem seu p\u00fablico, quem s\u00e3o eles exatamente e em quais v\u00eddeos est\u00e3o mais interessados. Como mencionado acima, o YouTube tamb\u00e9m fornece an\u00e1lises de an\u00fancios para que voc\u00ea possa ver o que est\u00e1 repercutindo no seu p\u00fablico-alvo.<\/p>\n<p>O Google Analytics tamb\u00e9m \u00e9 um excelente meio de analisar a efic\u00e1cia de sua campanha de v\u00eddeo. Voc\u00ea pode monitorar se os seus v\u00eddeos do YouTube est\u00e3o direcionando tr\u00e1fego para o seu site e se est\u00e3o ajudando a aumentar suas assinaturas, e ent\u00e3o adaptar sua estrat\u00e9gia de marketing do YouTube de acordo com isso.<\/p>\n<h4>Considera\u00e7\u00f5es finais<\/h4>\n<p>Com um pouco de conhecimento, voc\u00ea pode usar o YouTube com sucesso para direcionar tr\u00e1fego para o seu site e aumentar as assinaturas de membros. Se estiver apenas come\u00e7ando, seu primeiro curso de a\u00e7\u00e3o \u00e9 criar aquela comunidade important\u00edssima de clientes em potencial no YouTube.<\/p>\n<p>E depois que seus seguidores crescerem, voc\u00ea poder\u00e1 transformar esses espectadores do YouTube em visitantes do seu site e, a partir da\u00ed, em assinantes de longo prazo.<\/p>\n<p><em>Voc\u00ea j\u00e1 usou o YouTube como parte de sua estrat\u00e9gia de marketing? Compartilhe qualquer conselho ou dica que tenha nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Want to attract new visitors to your membership site? Then you\u2019ll want to take advantage of YouTube, the second largest search engine after Google. This makes it an important platform. Though building a community on YouTube and then converting it into traffic for your membership site can be difficult and time-consuming, don\u2019t let that put [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187,70,56],"class_list":{"0":"post-13973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-marketing-strategies","9":"tag-membership-site","10":"tag-youtube","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to Use YouTube to drive traffic to your Membership Site. 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