{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-02-24T13:10:59","modified_gmt":"2026-02-24T18:10:59","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"How to Make Coupons for your Membership Site (with Video)"},"content":{"rendered":"\n<p>Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b6004256d65\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b6004256d65\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >MemberPress Coupon Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Fine-Tuning Your Coupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >How and Why You Should Offer a Discount Coupon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >Coupon Codes as Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Use a Discount Coupon Code in an Email or Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Offer Free Trials Instead of a Discount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >Time Sensitive Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Discount Upgrades to Premium Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Offer a Discount on Memberships Renewals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Create Coupon Codes For Your Affiliates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >Issue Single-Use Coupon Codes for Individuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"moB2NnphH1xxRjk9v7sQgGMAdgMbY1dLUZuaF3PAGyu3rltnbTD9K6mJ2ezoVYikJvpFLRNTrSzPqOUDa4hE\"><div class=\"responsive-video\"><iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Watch a full video tutorial on how to create and manage coupons in MemberPress<\/figcaption><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention.<\/p>\n\n\n\n<p>Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals.<\/p>\n\n\n\n<p>In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">How to Create MemberPress Coupons<\/h1>\n\n\n\n<p>Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button.<\/p>\n\n\n\n<p>MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!<\/p>\n\n\n\n<p>MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. <\/p>\n\n\n\n<p>Let's take a look at some possible set ups:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>MemberPress Coupon Examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Recurring 10% lifetime discount coupon:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a 10% lifetime member discount coupon\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess<\/figcaption><\/figure>\n\n\n\n<p>Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around.<\/p>\n\n\n\n<p>Selecting \u201cstandard\u201d will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. <\/p>\n\n\n\n<p>You can choose whether you want your discount to be a percentage, or a set amount off.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 off the first payment coupon:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a $50 off member discount coupon for first payments\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a $50 off member coupon for first payments in MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Run a launch promo or celebrate a milestone by giving new members $50 off their first payment.<\/p>\n\n\n\n<p>Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. <\/p>\n\n\n\n<p>But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Extended 30-day free trial period coupon:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot of how to set up an extended trial membership coupon\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up an extended trial membership coupon<\/figcaption><\/figure>\n\n\n\n<p>Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling.<\/p>\n\n\n\n<p>The \u201cTrial Period Override\u201d option lets you create coupon for a limited free trial or extended trial period. <\/p>\n\n\n\n<p>If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 months for $30 coupon:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives.<\/p>\n\n\n\n<p>In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 week trial period and 25% off recurring: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments.<\/p>\n\n\n\n<p>In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Fine-Tuning Your Coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>\n\n\n\n<p>For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>.<\/p>\n\n\n\n<p>Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>How and Why You Should Offer a Discount Coupon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Discount coupon codes can be used in a number of ways including to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>collect emails,\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>\n\n\n\n<p>Here are some ideas for you to mull over:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>Coupon Codes as Lead Magnets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using a coupon code as a lead magnet is a great way to collect email addresses. <\/p>\n\n\n\n<p>Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list.<\/p>\n\n\n\n<p>Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a> campaigns, promoting your site and encouraging registrations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Use a Discount Coupon Code in an Email or Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members.<\/p>\n\n\n\n<p>Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Offer Free Trials Instead of a Discount<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. <\/p>\n\n\n\n<p>Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>Time Sensitive Discounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another popular option is to create codes that are active for a limited time only.<\/p>\n\n\n\n<p>Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>\u00a0to show that time\u2019s running out on a particular promotion. <\/p>\n\n\n\n<p>Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Discount Upgrades to Premium Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your membership site offers a variety of\u00a0<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate.<\/p>\n\n\n\n<p>You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Offer a Discount on Memberships Renewals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire.<\/p>\n\n\n\n<p>They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. <\/p>\n\n\n\n<p>You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>\u00a0to send automated emails to members after their subscriptions have\u00a0expired. Include a coupon code in this email and you could see them coming back to your site to take advantage\u00a0of your offer.<\/p>\n\n\n\n<p>If\u00a0<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a\u00a0high priority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Create Coupon Codes For Your Affiliates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with\u00a0<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage\u00a0<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>\u00a0and to incentivize and reward others for sending new members to your site.<\/p>\n\n\n\n<p>In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site.<\/p>\n\n\n\n<p>This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>Issue Single-Use Coupon Codes for Individuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated.<\/p>\n\n\n\n<p>Individualized codes can be used for all kinds of scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>\n\n\n\n<p>Individualized codes are a great way to provide a personalized customer-service experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn.<\/p>\n\n\n\n<p>We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. <\/p>\n\n\n\n<p>We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions.<\/p>\n\n\n\n<p>Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!<\/p>\n\n\n\n<p>Which code type will you be using? Share your ideas in the comments section below. <\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create and use MemberPress coupons to boost signups, reward loyalty, and grow recurring revenue on your WordPress membership site or online course.<\/p>\n","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[1556,364,838,25],"class_list":{"0":"post-14170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-converter","9":"tag-discount-coupon-codes","10":"tag-video-tutorial","11":"tag-wordpress","12":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. 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One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong><\/p>","content":[{"type":"text","data":"Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg","caption":"Watch a full video tutorial on how to create and manage coupons in MemberPress","url":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention.<\/p>","content":[{"type":"text","data":"With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals.<\/p>","content":[{"type":"text","data":"Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth.<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h1 class=\"wp-block-heading\">How to Create MemberPress Coupons<\/h1>","content":"How to Create MemberPress Coupons","data":[],"style":{"align":"left","parent_style":{},"header":"h1","fontSize":"36px"}},{"type":"core\/paragraph","render":"<p>Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button.<\/p>","content":[{"type":"text","data":"Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!<\/p>","content":[{"type":"text","data":"MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. <\/p>","content":[{"type":"text","data":"MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's take a look at some possible set ups:<\/p>","content":[{"type":"text","data":"Let's take a look at some possible set ups:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">MemberPress Coupon Examples<\/h3>","content":"MemberPress Coupon Examples","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Recurring 10% lifetime discount coupon:<\/h4>","content":"Recurring 10% lifetime discount coupon:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a 10% lifetime member discount coupon\" class=\"wp-image-74762\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a 10% lifetime member discount coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around.<\/p>","content":[{"type":"text","data":"Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. <\/p>","content":[{"type":"text","data":"Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can choose whether you want your discount to be a percentage, or a set amount off.<\/p>","content":[{"type":"text","data":"You can choose whether you want your discount to be a percentage, or a set amount off."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">$50 off the first payment coupon:<\/h4>","content":"$50 off the first payment coupon:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a $50 off member discount coupon for first payments\" class=\"wp-image-74761\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a $50 off member coupon for first payments in MemberPress<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a $50 off member discount coupon for first payments","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a $50 off member coupon for first payments in MemberPress","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Run a launch promo or celebrate a milestone by giving new members $50 off their first payment.<\/p>","content":[{"type":"text","data":"Run a launch promo or celebrate a milestone by giving new members $50 off their first payment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. <\/p>","content":[{"type":"text","data":"Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!<\/p>","content":[{"type":"text","data":"But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Extended 30-day free trial period coupon:<\/h4>","content":"Extended 30-day free trial period coupon:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot of how to set up an extended trial membership coupon\" class=\"wp-image-74765\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up an extended trial membership coupon<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","data":{"alt":"Screenshot of how to set up an extended trial membership coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","caption":"Screenshot of how to set up an extended trial membership coupon","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling.<\/p>","content":[{"type":"text","data":"Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. <\/p>","content":[{"type":"text","data":"The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!<\/p>","content":[{"type":"text","data":"If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3 months for $30 coupon:<\/h4>","content":"3 months for $30 coupon:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives.<\/p>","content":[{"type":"text","data":"Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing.<\/p>","content":[{"type":"text","data":"In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2 week trial period and 25% off recurring: <\/h4>","content":"2 week trial period and 25% off recurring:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments.<\/p>","content":[{"type":"text","data":"With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active.<\/p>","content":[{"type":"text","data":"In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Fine-Tuning Your Coupons<\/h3>","content":"Fine-Tuning Your Coupons","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:<\/p>","content":[{"type":"text","data":"Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>","content":"Usage Count: Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. For example, you could allow the first 25 signups to grab a discount, then automatically close it off.","data":{"text":"Usage Count: Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. For example, you could allow the first 25 signups to grab a discount, then automatically close it off."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>","content":"Expiration dates: Set a clear deadline for your offer so it doesn\u2019t run indefinitely. A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.","data":{"text":"Expiration dates: Set a clear deadline for your offer so it doesn\u2019t run indefinitely. A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>","content":"Membership-specific targeting: Choose which memberships a coupon applies to. This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.","data":{"text":"Membership-specific targeting: Choose which memberships a coupon applies to. This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>.<\/p>","content":[{"type":"text","data":"For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so.<\/p>","content":[{"type":"text","data":"Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How and Why You Should Offer a Discount Coupon<\/h2>","content":"How and Why You Should Offer a Discount Coupon","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Discount coupon codes can be used in a number of ways including to: <\/p>","content":[{"type":"text","data":"Discount coupon codes can be used in a number of ways including to: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>collect emails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>collect emails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>collect emails,&nbsp;<\/li>","content":"collect emails,&nbsp;","data":{"text":"collect emails,&nbsp;"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>","content":"attract new visitors,","data":{"text":"attract new visitors,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>encourage current members to renew their subscriptions,<\/li>","content":"encourage current members to renew their subscriptions,","data":{"text":"encourage current members to renew their subscriptions,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>reward loyal members.<\/li>","content":"reward loyal members.","data":{"text":"reward loyal members."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are some ideas for you to mull over:<\/p>","content":[{"type":"text","data":"Here are some ideas for you to mull over:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Coupon Codes as Lead Magnets<\/h2>","content":"Coupon Codes as Lead Magnets","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Using a coupon code as a lead magnet is a great way to collect email addresses. <\/p>","content":[{"type":"text","data":"Using a coupon code as a lead magnet is a great way to collect email addresses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list.<\/p>","content":[{"type":"text","data":"Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations.<\/p>","content":[{"type":"text","data":"Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use a Discount Coupon Code in an Email or Newsletter<\/h2>","content":"Use a Discount Coupon Code in an Email or Newsletter","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members.<\/p>","content":[{"type":"text","data":"Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members.<\/p>","content":[{"type":"text","data":"Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer Free Trials Instead of a Discount<\/h2>","content":"Offer Free Trials Instead of a Discount","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. <\/p>","content":[{"type":"text","data":"As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member.<\/p>","content":[{"type":"text","data":"Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Time Sensitive Discounts<\/h2>","content":"Time Sensitive Discounts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another popular option is to create codes that are active for a limited time only.<\/p>","content":[{"type":"text","data":"Another popular option is to create codes that are active for a limited time only."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. <\/p>","content":[{"type":"text","data":"Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer.<\/p>","content":[{"type":"text","data":"Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Discount Upgrades to Premium Plans<\/h2>","content":"Discount Upgrades to Premium Plans","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate.<\/p>","content":[{"type":"text","data":"If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue.<\/p>","content":[{"type":"text","data":"You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer a Discount on Memberships Renewals<\/h2>","content":"Offer a Discount on Memberships Renewals","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. <\/p>","content":[{"type":"text","data":"They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer.<\/p>","content":[{"type":"text","data":"You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority.<\/p>","content":[{"type":"text","data":"If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create Coupon Codes For Your Affiliates<\/h2>","content":"Create Coupon Codes For Your Affiliates","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site.<\/p>","content":[{"type":"text","data":"If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site.<\/p>","content":[{"type":"text","data":"In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site.<\/p>","content":[{"type":"text","data":"This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Issue Single-Use Coupon Codes for Individuals<\/h2>","content":"Issue Single-Use Coupon Codes for Individuals","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated.<\/p>","content":[{"type":"text","data":"Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes can be used for all kinds of scenarios:<\/p>","content":[{"type":"text","data":"Individualized codes can be used for all kinds of scenarios:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>As an apology for a signup issue<\/li>","content":"As an apology for a signup issue","data":{"text":"As an apology for a signup issue"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>As a prize for a competition winner<\/li>","content":"As a prize for a competition winner","data":{"text":"As a prize for a competition winner"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>","content":"For a member of the public who's emailed you with a specific inquiry about your site","data":{"text":"For a member of the public who's emailed you with a specific inquiry about your site"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For just about anything else!<\/li>","content":"For just about anything else!","data":{"text":"For just about anything else!"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes are a great way to provide a personalized customer-service experience.<\/p>","content":[{"type":"text","data":"Individualized codes are a great way to provide a personalized customer-service experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn.<\/p>","content":[{"type":"text","data":"MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. <\/p>","content":[{"type":"text","data":"We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions.<\/p>","content":[{"type":"text","data":"We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!<\/p>","content":[{"type":"text","data":"Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which code type will you be using? Share your ideas in the comments section below. <\/p>","content":[{"type":"text","data":"Which code type will you be using? Share your ideas in the comments section below. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=14170"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14170\/revisions"}],"predecessor-version":[{"id":74972,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14170\/revisions\/74972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/74794"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=14170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=14170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=14170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}