{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-02-24T13:10:59","modified_gmt":"2026-02-24T18:10:59","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"Como criar cupons para seu site de associa\u00e7\u00e3o (com v\u00eddeo)"},"content":{"rendered":"<p>Todo propriet\u00e1rio de site de associa\u00e7\u00e3o est\u00e1 procurando maneiras simples e eficazes de atrair mais membros, manter os que j\u00e1 t\u00eam e aumentar a receita. Uma das ferramentas mais f\u00e1ceis em sua caixa de ferramentas MemberPress para fazer essas tr\u00eas coisas? <strong>Cupons.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7052a310f62\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7052a310f62\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >Exemplos de cupons MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Ajuste fino de seus cupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >Como e por que voc\u00ea deve oferecer um cupom de desconto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >C\u00f3digos de cupom como \u00edm\u00e3s de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Use um c\u00f3digo de cupom de desconto em um e-mail ou boletim informativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Ofere\u00e7a avalia\u00e7\u00f5es gratuitas em vez de um desconto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >Descontos sens\u00edveis ao tempo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Upgrades com desconto para planos premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Ofere\u00e7a um desconto na renova\u00e7\u00e3o de assinaturas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Crie c\u00f3digos de cupom para seus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >Emitir c\u00f3digos de cupom de uso \u00fanico para pessoas f\u00edsicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"HYwsTWbJ5ENBijtaK1xf4VD\"><div class=\"responsive-video\"><iframe title=\"Como criar cupons no MemberPress (tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista a um v\u00eddeo tutorial completo sobre como criar e gerenciar cupons no MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Com <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-a-coupon\/\" title=\"\">Cupons MemberPress<\/a> voc\u00ea pode criar ofertas que <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">atrai novos membros<\/a> Recompensar os fi\u00e9is e estimular os indecisos a agir. Eles s\u00e3o muito r\u00e1pidos de configurar, flex\u00edveis o suficiente para quase todos os tipos de promo\u00e7\u00e3o e poderosos para gerar assinaturas e reten\u00e7\u00e3o.<\/p>\n\n\n\n<p>Se voc\u00ea estiver executando uma promo\u00e7\u00e3o por tempo limitado <strong>Venda na Black Friday<\/strong>Seja oferecendo um desconto de boas-vindas a novos membros ou recompensando assinantes de longa data, os cupons lhe d\u00e3o a flexibilidade de criar promo\u00e7\u00f5es que correspondam \u00e0s suas metas.<\/p>\n\n\n\n<p>Nesta postagem, explicaremos como criar cupons no MemberPress, compartilharemos exemplos de casos de uso e mostraremos maneiras inteligentes de us\u00e1-los para impulsionar o crescimento de sua associa\u00e7\u00e3o.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Como criar cupons do MemberPress<\/h1>\n\n\n\n<p>Configurar um cupom MemberPress \u00e9 muito f\u00e1cil.  Para come\u00e7ar, basta acessar o painel do WordPress e, em <strong>Cupons MemberPress<\/strong>, clique no bot\u00e3o <strong>Adicionar novo<\/strong> bot\u00e3o.<\/p>\n\n\n\n<p>O MemberPress gera automaticamente um nome de c\u00f3digo de cupom, mas voc\u00ea pode renome\u00e1-lo para refletir sua promo\u00e7\u00e3o, se desejar. Um c\u00f3digo alfanum\u00e9rico curto e f\u00e1cil de lembrar \u00e9 o ideal!<\/p>\n\n\n\n<p>Os cupons do MemberPress s\u00e3o extremamente flex\u00edveis, portanto, voc\u00ea pode criar praticamente qualquer oferta que desejar. <\/p>\n\n\n\n<p>Vamos dar uma olhada em algumas configura\u00e7\u00f5es poss\u00edveis:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>Exemplos de cupons MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Cupom de desconto vital\u00edcio 10% recorrente:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Captura de tela de como configurar um cupom de desconto para membro vital\u00edcio do 10%\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de tela de como configurar um cupom de desconto para membro vital\u00edcio 10% no MemberPRess<\/figcaption><\/figure>\n\n\n\n<p>Deseja recompensar a fidelidade? Crie um cupom que reduz o desconto de 10% em cada pagamento para sempre. Perfeito para acordos de longo prazo que mant\u00eam os membros por perto.<\/p>\n\n\n\n<p>Selecionar \u201cpadr\u00e3o\u201d criar\u00e1 um desconto recorrente em assinaturas recorrentes ou um desconto vital\u00edcio para assinaturas com pagamento \u00fanico. <\/p>\n\n\n\n<p>Voc\u00ea pode escolher se deseja que o desconto seja uma porcentagem ou um valor definido.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 de desconto no primeiro cupom de pagamento:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Captura de tela de como configurar um cupom de desconto de membro $50 para os primeiros pagamentos\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de tela de como configurar um cupom de desconto de membro $50 para os primeiros pagamentos no MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Fa\u00e7a uma promo\u00e7\u00e3o de lan\u00e7amento ou comemore um marco hist\u00f3rico dando aos novos membros $50 de desconto em seu primeiro pagamento.<\/p>\n\n\n\n<p>Certifique-se de definir o <em>Desconto<\/em> para 0% off se voc\u00ea quiser que o desconto seja aplicado apenas ao primeiro pagamento. <\/p>\n\n\n\n<p>Mas, se quiser, voc\u00ea pode criar uma oferta especial como $50 de desconto no primeiro pagamento e 10% de desconto em todos os pagamentos recorrentes subsequentes. \u00c9 assim que voc\u00ea pode ser espec\u00edfico!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cupom de per\u00edodo de avalia\u00e7\u00e3o gratuita estendida de 30 dias:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Captura de tela de como configurar um cupom de associa\u00e7\u00e3o de avalia\u00e7\u00e3o estendida\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de tela de como configurar um cupom de associa\u00e7\u00e3o de avalia\u00e7\u00e3o estendida<\/figcaption><\/figure>\n\n\n\n<p>Atraia os indecisos com uma avalia\u00e7\u00e3o gratuita estendida. Em vez dos 7 dias padr\u00e3o, d\u00ea a eles 30 dias para explorar e deixe que o valor de sua associa\u00e7\u00e3o fa\u00e7a a venda.<\/p>\n\n\n\n<p>A op\u00e7\u00e3o \u201cSubstitui\u00e7\u00e3o do per\u00edodo de avalia\u00e7\u00e3o\u201d permite criar cupons para um per\u00edodo de avalia\u00e7\u00e3o gratuito limitado ou prolongado. <\/p>\n\n\n\n<p>Se voc\u00ea tiver criado uma op\u00e7\u00e3o de avalia\u00e7\u00e3o gratuita nas configura\u00e7\u00f5es da associa\u00e7\u00e3o, esse cupom a substituir\u00e1. Digamos que voc\u00ea ofere\u00e7a um teste gratuito de 7 dias como padr\u00e3o - o cupom de exemplo acima o substituir\u00e1 por um per\u00edodo de teste gratuito estendido!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 meses para o cupom $30:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aqui est\u00e1 um hack interessante: voc\u00ea pode usar a Substitui\u00e7\u00e3o do per\u00edodo de avalia\u00e7\u00e3o para oferecer uma oferta de introdu\u00e7\u00e3o personalizada, como uma taxa fixa para os primeiros meses, antes do in\u00edcio da assinatura regular. \u00c9 \u00f3timo para promo\u00e7\u00f5es sazonais ou para incentivar novos membros.<\/p>\n\n\n\n<p>Nesse exemplo, o cupom define os tr\u00eas primeiros meses como $30 e, em seguida, volta automaticamente para o pre\u00e7o padr\u00e3o da associa\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Per\u00edodo de avalia\u00e7\u00e3o de 2 semanas e 25% de desconto recorrente: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Com a Substitui\u00e7\u00e3o do Per\u00edodo de Avalia\u00e7\u00e3o, voc\u00ea pode acumular suas ofertas! Configure um per\u00edodo de avalia\u00e7\u00e3o personalizado e, em seguida, inclua um desconto cont\u00ednuo para os pagamentos recorrentes.<\/p>\n\n\n\n<p>Neste exemplo, o cupom d\u00e1 aos membros uma avalia\u00e7\u00e3o gratuita de 14 dias. Ap\u00f3s o t\u00e9rmino da avalia\u00e7\u00e3o, a assinatura entra em vigor com 25% de desconto sobre o pre\u00e7o normal da assinatura, enquanto ela permanecer ativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Ajuste fino de seus cupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de definir o desconto, o MemberPress oferece a voc\u00ea alavancas para criar urg\u00eancia, exclusividade e segmenta\u00e7\u00e3o inteligente com as seguintes op\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contagem de uso:<\/strong> Decida exatamente quantas vezes um cupom pode ser resgatado. Isso \u00e9 perfeito para criar promo\u00e7\u00f5es de \"vagas limitadas\" que geram urg\u00eancia. <br><br>Por exemplo, voc\u00ea pode permitir que as primeiras 25 inscri\u00e7\u00f5es obtenham um desconto e, em seguida, encerr\u00e1-lo automaticamente.<br><\/li>\n\n\n\n<li><strong>Datas de validade:<\/strong> Estabele\u00e7a um prazo claro para sua oferta, para que ela n\u00e3o se prolongue indefinidamente. <br><br>Um cupom com prazo determinado (\"V\u00e1lido at\u00e9 domingo!\") cria escassez e estimula as pessoas a agir.<br><\/li>\n\n\n\n<li><strong>Segmenta\u00e7\u00e3o espec\u00edfica para membros:<\/strong> Escolha a quais associa\u00e7\u00f5es um cupom se aplica. <br><br>Isso \u00e9 especialmente \u00fatil se voc\u00ea quiser promover um novo n\u00edvel, reativar o interesse em um plano de n\u00edvel m\u00e9dio ou proteger suas associa\u00e7\u00f5es premium de descontos constantes.<\/li>\n<\/ul>\n\n\n\n<p>Para obter instru\u00e7\u00f5es detalhadas, consulte nosso <a href=\"https:\/\/memberpress.com\/pt\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guia de cupons MemberPress<\/a>.<\/p>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe como criar cupons com os cupons do MemberPress, vamos analisar algumas das maneiras de us\u00e1-los e os benef\u00edcios de faz\u00ea-lo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>Como e por que voc\u00ea deve oferecer um cupom de desconto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os c\u00f3digos de cupom de desconto podem ser usados de v\u00e1rias maneiras, inclusive para: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coletar e-mails,\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">atrair novos visitantes<\/a>, <\/li>\n\n\n\n<li>incentivar os associados atuais a renovar suas assinaturas,<\/li>\n\n\n\n<li>recompensar membros fi\u00e9is.<\/li>\n<\/ul>\n\n\n\n<p>Aqui est\u00e3o algumas ideias para voc\u00ea refletir:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>C\u00f3digos de cupom como \u00edm\u00e3s de leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Usar um c\u00f3digo de cupom como um \u00edm\u00e3 de leads \u00e9 uma \u00f3tima maneira de coletar endere\u00e7os de e-mail. <\/p>\n\n\n\n<p>Considere <strong>oferecendo um teste gratuito <\/strong>ou <strong>assinatura com desconto<\/strong> para incentivar os visitantes a enviarem seus e-mails e participarem de sua lista.<\/p>\n\n\n\n<p>Independentemente de eles se inscreverem ou n\u00e3o, voc\u00ea ter\u00e1 coletado seus endere\u00e7os de e-mail e eles poder\u00e3o ser inclu\u00eddos em futuros <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> campanhas, promovendo seu site e incentivando registros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Use um c\u00f3digo de cupom de desconto em um e-mail ou boletim informativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como os visitantes que se inscrevem na sua lista de e-mails est\u00e3o expressando interesse no seu site de associa\u00e7\u00e3o, \u00e9 importante concentrar-se nesse grupo, pois agora eles fazem parte do seu p\u00fablico-alvo e provavelmente se tornar\u00e3o membros.<\/p>\n\n\n\n<p>Tente enviar c\u00f3digos de cupom em e-mails ou boletins informativos mensais para sua lista de endere\u00e7os. Um desconto pode ser o empurr\u00e3ozinho final que seus assinantes precisam para se tornarem membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Ofere\u00e7a avalia\u00e7\u00f5es gratuitas em vez de um desconto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como j\u00e1 descobrimos em nossos exemplos, um c\u00f3digo de cupom nem sempre precisa envolver um desconto nas taxas. Ele tamb\u00e9m pode ser usado para oferecer uma avalia\u00e7\u00e3o gratuita por um dia, uma semana ou um m\u00eas. <\/p>\n\n\n\n<p>Depois que um usu\u00e1rio se inscreve, explora seu site e acessa seu conte\u00fado, ele pode ficar mais interessado em se tornar um membro pagante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>Descontos sens\u00edveis ao tempo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outra op\u00e7\u00e3o popular \u00e9 criar c\u00f3digos que estejam ativos apenas por um per\u00edodo limitado.<\/p>\n\n\n\n<p>Aproveitamento do <a href=\"https:\/\/memberpress.com\/pt\/blog\/fomo-marketing\/\" title=\"\">Fen\u00f4meno FOMO<\/a>voc\u00ea tamb\u00e9m pode usar um\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cron\u00f4metro de contagem regressiva<\/a>\u00a0para mostrar que o tempo est\u00e1 se esgotando em uma determinada promo\u00e7\u00e3o. <\/p>\n\n\n\n<p>Sob press\u00e3o e temendo perder um bom neg\u00f3cio, os visitantes t\u00eam mais probabilidade de aceitar sua oferta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Upgrades com desconto para planos premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se o seu site de associa\u00e7\u00e3o oferece uma variedade de\u00a0<a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">planos e pacotes<\/a>Se voc\u00ea quiser fazer um upgrade, um c\u00f3digo de cupom de desconto \u00e9 uma \u00f3tima maneira de incentivar os membros a fazer o upgrade. Selecione um plano espec\u00edfico que esteja tentando promover e ofere\u00e7a aos membros novos e atuais uma tarifa com desconto.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode criar um c\u00f3digo de cupom exclusivo para os membros atuais, reduzindo o custo de todos os planos em uma porcentagem. Essa \u00e9 uma maneira eficaz de incentivar seu p\u00fablico a fazer upgrade para planos premium e, assim, aumentar sua receita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Ofere\u00e7a um desconto na renova\u00e7\u00e3o de assinaturas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Reten\u00e7\u00e3o de membros<\/a> um dos aspectos mais importantes da administra\u00e7\u00e3o de um site de associa\u00e7\u00e3o. Se seus membros renovam anualmente, envie a eles um c\u00f3digo de cupom de desconto quando a associa\u00e7\u00e3o estiver prestes a expirar.<\/p>\n\n\n\n<p>Eles podem solicitar o desconto em sua taxa de associa\u00e7\u00e3o, o que pode ser o incentivo extra de que precisam para permanecer. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar o <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Recurso de lembretes do MemberPress<\/a>\u00a0enviar e-mails autom\u00e1ticos aos membros ap\u00f3s o t\u00e9rmino de suas assinaturas. Inclua um c\u00f3digo de cupom nesse e-mail e voc\u00ea poder\u00e1 v\u00ea-los retornando ao seu site para aproveitar sua oferta.<\/p>\n\n\n\n<p>Se\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">os membros pagam mensalmente<\/a>, voc\u00ea pode enviar um cupom de desconto se algu\u00e9m tentar cancelar sua assinatura. Como atrair novos membros \u00e9 demorado, manter os que voc\u00ea j\u00e1 tem \u00e9 uma prioridade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Crie c\u00f3digos de cupom para seus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea adquiriu o MemberPress, poder\u00e1 aproveitar a integra\u00e7\u00e3o perfeita com\u00a0<a href=\"https:\/\/memberpress.com\/pt\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">o plug-in Easy Affiliate<\/a>. Esse plug-in facilita a cria\u00e7\u00e3o e o gerenciamento de\u00a0<a href=\"https:\/\/memberpress.com\/pt\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">seu pr\u00f3prio programa de afiliados<\/a>\u00a0e para incentivar e recompensar outras pessoas por enviarem novos membros ao seu site.<\/p>\n\n\n\n<p>Al\u00e9m de oferecer aos afiliados uma comiss\u00e3o pela promo\u00e7\u00e3o bem-sucedida do seu site, voc\u00ea pode criar c\u00f3digos de cupom para que eles compartilhem e incentivem o p\u00fablico-alvo a se inscrever no seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Essa abordagem ajuda a criar uma situa\u00e7\u00e3o em que todos saem ganhando - voc\u00ea ganha mais membros, seus afiliados geram mais comiss\u00f5es e o p\u00fablico deles recebe um desconto em seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>Emitir c\u00f3digos de cupom de uso \u00fanico para pessoas f\u00edsicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outra op\u00e7\u00e3o \u00e9 emitir c\u00f3digos de cupom de uso \u00fanico para indiv\u00edduos. Como os c\u00f3digos de cupom de uso \u00fanico s\u00f3 podem ser usados uma vez, n\u00e3o h\u00e1 necessidade de se preocupar com a gera\u00e7\u00e3o de v\u00e1rios descontos.<\/p>\n\n\n\n<p>C\u00f3digos individualizados podem ser usados para todos os tipos de cen\u00e1rios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como um pedido de desculpas por um problema de registro<\/li>\n\n\n\n<li>Como pr\u00eamio para o vencedor de uma competi\u00e7\u00e3o<\/li>\n\n\n\n<li>Para um membro do p\u00fablico que lhe enviou um e-mail com uma pergunta espec\u00edfica sobre seu site<\/li>\n\n\n\n<li>Para praticamente qualquer outra coisa!<\/li>\n<\/ul>\n\n\n\n<p>Os c\u00f3digos individualizados s\u00e3o uma \u00f3tima maneira de proporcionar uma experi\u00eancia de atendimento ao cliente personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os cupons do MemberPress s\u00e3o simples de configurar, mas repletos de flexibilidade. Voc\u00ea pode adapt\u00e1-los a praticamente qualquer objetivo, seja para atrair novos membros, recompensar a fidelidade ou reduzir a rotatividade.<\/p>\n\n\n\n<p>Examinamos como criar diferentes tipos de cupons, de descontos recorrentes a avalia\u00e7\u00f5es estendidas, e como ajust\u00e1-los com limites de uso, datas de validade e segmenta\u00e7\u00e3o espec\u00edfica para membros. <\/p>\n\n\n\n<p>Tamb\u00e9m exploramos maneiras pr\u00e1ticas de coloc\u00e1-las em pr\u00e1tica, como gera\u00e7\u00e3o de leads, upgrades, renova\u00e7\u00f5es e at\u00e9 mesmo promo\u00e7\u00f5es de afiliados.<\/p>\n\n\n\n<p>Os cupons s\u00e3o uma ferramenta vers\u00e1til que pode apoiar o crescimento, a reten\u00e7\u00e3o e o envolvimento em toda a sua empresa de filia\u00e7\u00e3o, portanto, \u00e9 hora de coloc\u00e1-los em pr\u00e1tica!<\/p>\n\n\n\n<p>Que tipo de c\u00f3digo voc\u00ea usar\u00e1? Compartilhe suas ideias na se\u00e7\u00e3o de coment\u00e1rios abaixo. <\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como criar e usar os cupons MemberPress para aumentar as inscri\u00e7\u00f5es, recompensar a fidelidade e aumentar a receita recorrente em seu site de associa\u00e7\u00e3o ou curso on-line do WordPress.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[1556,364,838,25],"class_list":{"0":"post-14170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-converter","9":"tag-discount-coupon-codes","10":"tag-video-tutorial","11":"tag-wordpress","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. 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Em seguida, use c\u00f3digos de cupom de desconto para gerar leads, direcionar visitantes e aumentar as assinaturas recorrentes.","keywords":[{"label":"how to use coupons in memberpress","value":"how to use coupons in memberpress"},{"label":"how to make coupons","value":"how to make coupons"}],"keyphrases":{"focus":{"keyphrase":"how to make coupons","score":54,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":4},"keyphraseInURL":{"score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-02-24 18:17:12","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:19:34","updated":"2026-03-03 15:08:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make Coupons for your Membership Site (with Video)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Make Coupons for your Membership Site (with Video)","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"7","content_native":[{"type":"core\/paragraph","render":"<p>Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong><\/p>","content":[{"type":"text","data":"Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Como criar cupons no MemberPress (tutorial completo)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg","caption":"Watch a full video tutorial on how to create and manage coupons in MemberPress","url":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention.<\/p>","content":[{"type":"text","data":"With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals.<\/p>","content":[{"type":"text","data":"Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth.<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h1 class=\"wp-block-heading\">How to Create MemberPress Coupons<\/h1>","content":"Como criar cupons do MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h1","fontSize":"36px"}},{"type":"core\/paragraph","render":"<p>Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button.<\/p>","content":[{"type":"text","data":"Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!<\/p>","content":[{"type":"text","data":"MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. <\/p>","content":[{"type":"text","data":"MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's take a look at some possible set ups:<\/p>","content":[{"type":"text","data":"Let's take a look at some possible set ups:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">MemberPress Coupon Examples<\/h3>","content":"Exemplos de cupons MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Recurring 10% lifetime discount coupon:<\/h4>","content":"Cupom de desconto vital\u00edcio 10% recorrente:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a 10% lifetime member discount coupon\" class=\"wp-image-74762\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a 10% lifetime member discount coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around.<\/p>","content":[{"type":"text","data":"Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. <\/p>","content":[{"type":"text","data":"Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can choose whether you want your discount to be a percentage, or a set amount off.<\/p>","content":[{"type":"text","data":"You can choose whether you want your discount to be a percentage, or a set amount off."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">$50 off the first payment coupon:<\/h4>","content":"$50 de desconto no primeiro cupom de pagamento:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a $50 off member discount coupon for first payments\" class=\"wp-image-74761\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a $50 off member coupon for first payments in MemberPress<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a $50 off member discount coupon for first payments","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a $50 off member coupon for first payments in MemberPress","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Run a launch promo or celebrate a milestone by giving new members $50 off their first payment.<\/p>","content":[{"type":"text","data":"Run a launch promo or celebrate a milestone by giving new members $50 off their first payment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. <\/p>","content":[{"type":"text","data":"Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!<\/p>","content":[{"type":"text","data":"But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Extended 30-day free trial period coupon:<\/h4>","content":"Cupom de per\u00edodo de avalia\u00e7\u00e3o gratuita estendida de 30 dias:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot of how to set up an extended trial membership coupon\" class=\"wp-image-74765\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up an extended trial membership coupon<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","data":{"alt":"Screenshot of how to set up an extended trial membership coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","caption":"Screenshot of how to set up an extended trial membership coupon","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling.<\/p>","content":[{"type":"text","data":"Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. <\/p>","content":[{"type":"text","data":"The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!<\/p>","content":[{"type":"text","data":"If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3 months for $30 coupon:<\/h4>","content":"3 meses para o cupom $30:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives.<\/p>","content":[{"type":"text","data":"Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing.<\/p>","content":[{"type":"text","data":"In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2 week trial period and 25% off recurring: <\/h4>","content":"Per\u00edodo de avalia\u00e7\u00e3o de 2 semanas e 25% de desconto recorrente:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments.<\/p>","content":[{"type":"text","data":"With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active.<\/p>","content":[{"type":"text","data":"In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Fine-Tuning Your Coupons<\/h3>","content":"Ajuste fino de seus cupons","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:<\/p>","content":[{"type":"text","data":"Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Contagem de uso:<\/strong> Decida exatamente quantas vezes um cupom pode ser resgatado. Isso \u00e9 perfeito para criar promo\u00e7\u00f5es de \"vagas limitadas\" que geram urg\u00eancia. <br><br>Por exemplo, voc\u00ea pode permitir que as primeiras 25 inscri\u00e7\u00f5es obtenham um desconto e, em seguida, encerr\u00e1-lo automaticamente.<br><\/li>\n\n\n\n<li><strong>Datas de validade:<\/strong> Estabele\u00e7a um prazo claro para sua oferta, para que ela n\u00e3o se prolongue indefinidamente. <br><br>Um cupom com prazo determinado (\"V\u00e1lido at\u00e9 domingo!\") cria escassez e estimula as pessoas a agir.<br><\/li>\n\n\n\n<li><strong>Segmenta\u00e7\u00e3o espec\u00edfica para membros:<\/strong> Escolha a quais associa\u00e7\u00f5es um cupom se aplica. <br><br>Isso \u00e9 especialmente \u00fatil se voc\u00ea quiser promover um novo n\u00edvel, reativar o interesse em um plano de n\u00edvel m\u00e9dio ou proteger suas associa\u00e7\u00f5es premium de descontos constantes.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>","content":"Contagem de uso: decida exatamente quantas vezes um cupom pode ser resgatado. Isso \u00e9 perfeito para criar promo\u00e7\u00f5es com \u201cvagas limitadas\u201d que geram urg\u00eancia. Por exemplo, voc\u00ea pode permitir que as primeiras 25 inscri\u00e7\u00f5es obtenham um desconto e, em seguida, encerrar automaticamente a promo\u00e7\u00e3o.","data":{"text":"Usage Count: Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. For example, you could allow the first 25 signups to grab a discount, then automatically close it off."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>","content":"Datas de validade: defina um prazo claro para sua oferta, para que ela n\u00e3o se prolongue indefinidamente. Um cupom com prazo de validade limitado (\u201cV\u00e1lido at\u00e9 domingo!\u201d) cria escassez e incentiva as pessoas a agir.","data":{"text":"Expiration dates: Set a clear deadline for your offer so it doesn\u2019t run indefinitely. A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>","content":"Segmenta\u00e7\u00e3o espec\u00edfica por tipo de assinatura: escolha a quais assinaturas um cupom se aplica. Isso \u00e9 especialmente \u00fatil se voc\u00ea deseja promover um novo n\u00edvel, reativar o interesse em um plano intermedi\u00e1rio ou proteger suas assinaturas premium de descontos constantes.","data":{"text":"Membership-specific targeting: Choose which memberships a coupon applies to. This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>.<\/p>","content":[{"type":"text","data":"For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so.<\/p>","content":[{"type":"text","data":"Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How and Why You Should Offer a Discount Coupon<\/h2>","content":"Como e por que voc\u00ea deve oferecer um cupom de desconto","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Discount coupon codes can be used in a number of ways including to: <\/p>","content":[{"type":"text","data":"Discount coupon codes can be used in a number of ways including to: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>collect emails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>coletar e-mails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">atrair novos visitantes<\/a>, <\/li>\n\n\n\n<li>incentivar os associados atuais a renovar suas assinaturas,<\/li>\n\n\n\n<li>recompensar membros fi\u00e9is.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>collect emails,&nbsp;<\/li>","content":"coletar e-mails,&nbsp;","data":{"text":"collect emails,&nbsp;"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>","content":"atrair novos visitantes,","data":{"text":"attract new visitors,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>encourage current members to renew their subscriptions,<\/li>","content":"incentivar os associados atuais a renovar suas assinaturas,","data":{"text":"encourage current members to renew their subscriptions,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>reward loyal members.<\/li>","content":"recompensar membros fi\u00e9is.","data":{"text":"reward loyal members."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are some ideas for you to mull over:<\/p>","content":[{"type":"text","data":"Here are some ideas for you to mull over:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Coupon Codes as Lead Magnets<\/h2>","content":"C\u00f3digos de cupom como \u00edm\u00e3s de leads","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Using a coupon code as a lead magnet is a great way to collect email addresses. <\/p>","content":[{"type":"text","data":"Using a coupon code as a lead magnet is a great way to collect email addresses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list.<\/p>","content":[{"type":"text","data":"Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations.<\/p>","content":[{"type":"text","data":"Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use a Discount Coupon Code in an Email or Newsletter<\/h2>","content":"Use um c\u00f3digo de cupom de desconto em um e-mail ou boletim informativo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members.<\/p>","content":[{"type":"text","data":"Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members.<\/p>","content":[{"type":"text","data":"Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer Free Trials Instead of a Discount<\/h2>","content":"Ofere\u00e7a avalia\u00e7\u00f5es gratuitas em vez de um desconto","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. <\/p>","content":[{"type":"text","data":"As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member.<\/p>","content":[{"type":"text","data":"Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Time Sensitive Discounts<\/h2>","content":"Descontos sens\u00edveis ao tempo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another popular option is to create codes that are active for a limited time only.<\/p>","content":[{"type":"text","data":"Another popular option is to create codes that are active for a limited time only."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. <\/p>","content":[{"type":"text","data":"Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer.<\/p>","content":[{"type":"text","data":"Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Discount Upgrades to Premium Plans<\/h2>","content":"Upgrades com desconto para planos premium","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate.<\/p>","content":[{"type":"text","data":"If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue.<\/p>","content":[{"type":"text","data":"You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer a Discount on Memberships Renewals<\/h2>","content":"Ofere\u00e7a um desconto na renova\u00e7\u00e3o de assinaturas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. <\/p>","content":[{"type":"text","data":"They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer.<\/p>","content":[{"type":"text","data":"You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority.<\/p>","content":[{"type":"text","data":"If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create Coupon Codes For Your Affiliates<\/h2>","content":"Crie c\u00f3digos de cupom para seus afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site.<\/p>","content":[{"type":"text","data":"If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site.<\/p>","content":[{"type":"text","data":"In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site.<\/p>","content":[{"type":"text","data":"This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Issue Single-Use Coupon Codes for Individuals<\/h2>","content":"Emitir c\u00f3digos de cupom de uso \u00fanico para pessoas f\u00edsicas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated.<\/p>","content":[{"type":"text","data":"Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes can be used for all kinds of scenarios:<\/p>","content":[{"type":"text","data":"Individualized codes can be used for all kinds of scenarios:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Como um pedido de desculpas por um problema de registro<\/li>\n\n\n\n<li>Como pr\u00eamio para o vencedor de uma competi\u00e7\u00e3o<\/li>\n\n\n\n<li>Para um membro do p\u00fablico que lhe enviou um e-mail com uma pergunta espec\u00edfica sobre seu site<\/li>\n\n\n\n<li>Para praticamente qualquer outra coisa!<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>As an apology for a signup issue<\/li>","content":"Como um pedido de desculpas por um problema de registro","data":{"text":"As an apology for a signup issue"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>As a prize for a competition winner<\/li>","content":"Como pr\u00eamio para o vencedor de uma competi\u00e7\u00e3o","data":{"text":"As a prize for a competition winner"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>","content":"Para um membro do p\u00fablico que lhe enviou um e-mail com uma pergunta espec\u00edfica sobre seu site","data":{"text":"For a member of the public who's emailed you with a specific inquiry about your site"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For just about anything else!<\/li>","content":"Para praticamente qualquer outra coisa!","data":{"text":"For just about anything else!"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes are a great way to provide a personalized customer-service experience.<\/p>","content":[{"type":"text","data":"Individualized codes are a great way to provide a personalized customer-service experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn.<\/p>","content":[{"type":"text","data":"MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. <\/p>","content":[{"type":"text","data":"We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions.<\/p>","content":[{"type":"text","data":"We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!<\/p>","content":[{"type":"text","data":"Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which code type will you be using? Share your ideas in the comments section below. <\/p>","content":[{"type":"text","data":"Which code type will you be using? Share your ideas in the comments section below. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=14170"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14170\/revisions"}],"predecessor-version":[{"id":74972,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14170\/revisions\/74972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/74794"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=14170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=14170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=14170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}