{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-09-09T12:24:40","modified_gmt":"2026-09-09T16:24:40","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"Como criar cupons para seu site de associa\u00e7\u00e3o (com v\u00eddeo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Todo propriet\u00e1rio de site de associa\u00e7\u00e3o est\u00e1 procurando maneiras simples e eficazes de atrair mais membros, manter os que j\u00e1 t\u00eam e aumentar a receita. Uma das ferramentas mais f\u00e1ceis em sua caixa de ferramentas MemberPress para fazer essas tr\u00eas coisas? <strong>Cupons.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfcdea41e1e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfcdea41e1e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >Exemplos de cupons MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Ajuste fino de seus cupons<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >Como e por que voc\u00ea deve oferecer um cupom de desconto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >C\u00f3digos de cupom como \u00edm\u00e3s de leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Use um c\u00f3digo de cupom de desconto em um e-mail ou boletim informativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Ofere\u00e7a avalia\u00e7\u00f5es gratuitas em vez de um desconto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >Descontos sens\u00edveis ao tempo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Upgrades com desconto para planos premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Ofere\u00e7a um desconto na renova\u00e7\u00e3o de assinaturas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Crie c\u00f3digos de cupom para seus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >Emitir c\u00f3digos de cupom de uso \u00fanico para pessoas f\u00edsicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"nNWBgiT8JPpeOs1cMaiXgjF8DH9ZRzVA2m7qbhSvSCpoNWuITZc6yI2Qns1ba9Xk7zlVmwd0ydYKqMwervtDYR43UUlQ\"><div class=\"responsive-video\"><iframe title=\"Como criar cupons no MemberPress (tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista a um v\u00eddeo tutorial completo sobre como criar e gerenciar cupons no MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-a-coupon\/\" title=\"\">Cupons MemberPress<\/a> voc\u00ea pode criar ofertas que <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">atrai novos membros<\/a> Recompensar os fi\u00e9is e estimular os indecisos a agir. Eles s\u00e3o muito r\u00e1pidos de configurar, flex\u00edveis o suficiente para quase todos os tipos de promo\u00e7\u00e3o e poderosos para gerar assinaturas e reten\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver executando uma promo\u00e7\u00e3o por tempo limitado <strong>Venda na Black Friday<\/strong>Seja oferecendo um desconto de boas-vindas a novos membros ou recompensando assinantes de longa data, os cupons lhe d\u00e3o a flexibilidade de criar promo\u00e7\u00f5es que correspondam \u00e0s suas metas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, explicaremos como criar cupons no MemberPress, compartilharemos exemplos de casos de uso e mostraremos maneiras inteligentes de us\u00e1-los para impulsionar o crescimento de sua associa\u00e7\u00e3o.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Como criar cupons do MemberPress<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Configurar um cupom MemberPress \u00e9 muito f\u00e1cil.  Para come\u00e7ar, basta acessar o painel do WordPress e, em <strong>Cupons MemberPress<\/strong>, clique no bot\u00e3o <strong>Adicionar novo<\/strong> bot\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress gera automaticamente um nome de c\u00f3digo de cupom, mas voc\u00ea pode renome\u00e1-lo para refletir sua promo\u00e7\u00e3o, se desejar. Um c\u00f3digo alfanum\u00e9rico curto e f\u00e1cil de lembrar \u00e9 o ideal!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os cupons do MemberPress s\u00e3o extremamente flex\u00edveis, portanto, voc\u00ea pode criar praticamente qualquer oferta que desejar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada em algumas configura\u00e7\u00f5es poss\u00edveis:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>Exemplos de cupons MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Cupom de desconto vital\u00edcio 10% recorrente:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Captura de tela de como configurar um cupom de desconto para membro vital\u00edcio do 10%\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de tela de como configurar um cupom de desconto para membro vital\u00edcio 10% no MemberPRess<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Deseja recompensar a fidelidade? Crie um cupom que reduz o desconto de 10% em cada pagamento para sempre. Perfeito para acordos de longo prazo que mant\u00eam os membros por perto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sele\u00e7\u00e3o de \"padr\u00e3o\" criar\u00e1 um desconto recorrente para associa\u00e7\u00f5es recorrentes ou um desconto vital\u00edcio para associa\u00e7\u00f5es de pagamento \u00fanico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode escolher se deseja que o desconto seja uma porcentagem ou um valor definido.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 de desconto no primeiro cupom de pagamento:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Captura de tela de como configurar um cupom de desconto de membro $50 para os primeiros pagamentos\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de tela de como configurar um cupom de desconto de membro $50 para os primeiros pagamentos no MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a uma promo\u00e7\u00e3o de lan\u00e7amento ou comemore um marco hist\u00f3rico dando aos novos membros $50 de desconto em seu primeiro pagamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de definir o <em>Desconto<\/em> para 0% off se voc\u00ea quiser que o desconto seja aplicado apenas ao primeiro pagamento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, se quiser, voc\u00ea pode criar uma oferta especial, como $50 de desconto no seu primeiro pagamento e 10% de desconto em todos os pagamentos recorrentes subsequentes. \u00c9 assim que voc\u00ea pode ser espec\u00edfico!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cupom de per\u00edodo de avalia\u00e7\u00e3o gratuita estendida de 30 dias:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Captura de tela de como configurar um cupom de associa\u00e7\u00e3o de avalia\u00e7\u00e3o estendida\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de tela de como configurar um cupom de associa\u00e7\u00e3o de avalia\u00e7\u00e3o estendida<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atraia os indecisos com uma avalia\u00e7\u00e3o gratuita estendida. Em vez dos 7 dias padr\u00e3o, d\u00ea a eles 30 dias para explorar e deixe que o valor de sua associa\u00e7\u00e3o fa\u00e7a a venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A op\u00e7\u00e3o \"Trial Period Override\" (Substitui\u00e7\u00e3o do per\u00edodo de avalia\u00e7\u00e3o) permite criar um cupom para uma avalia\u00e7\u00e3o gratuita limitada ou um per\u00edodo de avalia\u00e7\u00e3o estendido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver criado uma op\u00e7\u00e3o de avalia\u00e7\u00e3o gratuita nas configura\u00e7\u00f5es da associa\u00e7\u00e3o, esse cupom a substituir\u00e1. Digamos que voc\u00ea ofere\u00e7a um teste gratuito de 7 dias como padr\u00e3o - o cupom de exemplo acima o substituir\u00e1 por um per\u00edodo de teste gratuito estendido!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 meses para o cupom $30:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui vai uma dica legal: voc\u00ea pode usar a op\u00e7\u00e3o \u201cSubstitui\u00e7\u00e3o do per\u00edodo de teste\u201d para oferecer uma promo\u00e7\u00e3o inicial personalizada, como uma taxa fixa para os primeiros meses, antes que a assinatura regular entre em vigor. \u00d3timo para promo\u00e7\u00f5es sazonais ou campanhas de capta\u00e7\u00e3o de novos membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse exemplo, o cupom define os tr\u00eas primeiros meses como $30 e, em seguida, volta automaticamente para o pre\u00e7o padr\u00e3o da associa\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Per\u00edodo de avalia\u00e7\u00e3o de 2 semanas e 25% de desconto recorrente: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Substitui\u00e7\u00e3o do Per\u00edodo de Avalia\u00e7\u00e3o, voc\u00ea pode acumular suas ofertas! Configure um per\u00edodo de avalia\u00e7\u00e3o personalizado e, em seguida, inclua um desconto cont\u00ednuo para os pagamentos recorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste exemplo, o cupom d\u00e1 aos membros uma avalia\u00e7\u00e3o gratuita de 14 dias. Ap\u00f3s o t\u00e9rmino da avalia\u00e7\u00e3o, a assinatura entra em vigor com 25% de desconto sobre o pre\u00e7o normal da assinatura, enquanto ela permanecer ativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Ajuste fino de seus cupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir o desconto, o MemberPress oferece ferramentas para criar urg\u00eancia, exclusividade e segmenta\u00e7\u00e3o inteligente com as seguintes op\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contagem de uso:<\/strong> Decida exatamente quantas vezes um cupom pode ser resgatado. Isso \u00e9 perfeito para criar promo\u00e7\u00f5es de \"vagas limitadas\" que geram urg\u00eancia. <br><br>Por exemplo, voc\u00ea pode permitir que as primeiras 25 inscri\u00e7\u00f5es obtenham um desconto e, em seguida, encerr\u00e1-lo automaticamente.<br><\/li>\n\n\n\n<li><strong>Datas de validade:<\/strong> Estabele\u00e7a um prazo claro para sua oferta, para que ela n\u00e3o se prolongue indefinidamente. <br><br>Um cupom com prazo determinado (\"V\u00e1lido at\u00e9 domingo!\") cria escassez e estimula as pessoas a agir.<br><\/li>\n\n\n\n<li><strong>Segmenta\u00e7\u00e3o espec\u00edfica para membros:<\/strong> Escolha a quais associa\u00e7\u00f5es um cupom se aplica. <br><br>Isso \u00e9 especialmente \u00fatil se voc\u00ea quiser promover um novo n\u00edvel, reativar o interesse em um plano de n\u00edvel m\u00e9dio ou proteger suas associa\u00e7\u00f5es premium de descontos constantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter instru\u00e7\u00f5es detalhadas, consulte nosso <a href=\"https:\/\/memberpress.com\/pt\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guia de cupons MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 sabe como criar cupons com os cupons do MemberPress, vamos analisar algumas das maneiras de us\u00e1-los e os benef\u00edcios de faz\u00ea-lo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>Como e por que voc\u00ea deve oferecer um cupom de desconto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos de cupom de desconto podem ser usados de v\u00e1rias maneiras, inclusive para: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coletar e-mails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">atrair novos visitantes<\/a>, <\/li>\n\n\n\n<li>incentivar os associados atuais a renovar suas assinaturas,<\/li>\n\n\n\n<li>recompensar membros fi\u00e9is.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas ideias para voc\u00ea refletir:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>C\u00f3digos de cupom como \u00edm\u00e3s de leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Usar um c\u00f3digo de cupom como um \u00edm\u00e3 de leads \u00e9 uma \u00f3tima maneira de coletar endere\u00e7os de e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere <strong>oferecendo um teste gratuito <\/strong>ou <strong>assinatura com desconto<\/strong> para incentivar os visitantes a enviarem seus e-mails e participarem de sua lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente de eles se inscreverem ou n\u00e3o, voc\u00ea ter\u00e1 coletado os endere\u00e7os de e-mail deles e eles poder\u00e3o ser inclu\u00eddos em futuras campanhas de marketing por e-mail, promovendo seu site e incentivando os registros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Use um c\u00f3digo de cupom de desconto em um e-mail ou boletim informativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como os visitantes que se inscrevem na sua lista de e-mails est\u00e3o expressando interesse no seu site de associa\u00e7\u00e3o, \u00e9 importante concentrar-se nesse grupo, pois agora eles fazem parte do seu p\u00fablico-alvo e provavelmente se tornar\u00e3o membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tente enviar c\u00f3digos de cupom em e-mails ou boletins informativos mensais para sua lista de endere\u00e7os. Um desconto pode ser o empurr\u00e3ozinho final que seus assinantes precisam para se tornarem membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Ofere\u00e7a avalia\u00e7\u00f5es gratuitas em vez de um desconto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 vimos em nossos exemplos, um c\u00f3digo promocional nem sempre precisa oferecer um desconto nas taxas. Ele tamb\u00e9m pode ser usado para oferecer um per\u00edodo de teste gratuito de um dia, uma semana ou um m\u00eas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois que um usu\u00e1rio se inscreve, explora seu site e acessa seu conte\u00fado, ele pode ficar mais interessado em se tornar um membro pagante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>Descontos sens\u00edveis ao tempo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra op\u00e7\u00e3o popular \u00e9 criar c\u00f3digos que estejam ativos apenas por um per\u00edodo limitado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aproveitamento do <a href=\"https:\/\/memberpress.com\/pt\/blog\/fomo-marketing\/\" title=\"\">Fen\u00f4meno FOMO<\/a>voc\u00ea tamb\u00e9m pode usar um&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cron\u00f4metro de contagem regressiva<\/a>&nbsp;para mostrar que o tempo est\u00e1 se esgotando em uma determinada promo\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sob press\u00e3o e temendo perder um bom neg\u00f3cio, os visitantes t\u00eam mais probabilidade de aceitar sua oferta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Upgrades com desconto para planos premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site de associa\u00e7\u00e3o oferece uma variedade de&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">planos e pacotes<\/a>Se voc\u00ea quiser fazer um upgrade, um c\u00f3digo de cupom de desconto \u00e9 uma \u00f3tima maneira de incentivar os membros a fazer o upgrade. Selecione um plano espec\u00edfico que esteja tentando promover e ofere\u00e7a aos membros novos e atuais uma tarifa com desconto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m poderia criar um c\u00f3digo de cupom exclusivo para os membros atuais, reduzindo o custo de todos os planos em uma determinada porcentagem. Essa \u00e9 uma maneira eficaz de incentivar seu p\u00fablico a fazer o upgrade para planos premium e, assim, aumentar sua receita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Ofere\u00e7a um desconto na renova\u00e7\u00e3o de assinaturas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Reten\u00e7\u00e3o de membros<\/a> um dos aspectos mais importantes da administra\u00e7\u00e3o de um site de associa\u00e7\u00e3o. Se seus membros renovam anualmente, envie a eles um c\u00f3digo de cupom de desconto quando a associa\u00e7\u00e3o estiver prestes a expirar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles podem solicitar o desconto em sua taxa de associa\u00e7\u00e3o, o que pode ser o incentivo extra de que precisam para permanecer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode usar o <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Recurso de lembretes do MemberPress<\/a>&nbsp;para enviar e-mails autom\u00e1ticos aos membros ap\u00f3s o vencimento de suas assinaturas. Inclua um c\u00f3digo de cupom nesse e-mail e voc\u00ea poder\u00e1 fazer com que eles voltem ao seu site para aproveitar a oferta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">os membros pagam mensalmente<\/a>Se algu\u00e9m tentar cancelar a associa\u00e7\u00e3o, voc\u00ea poder\u00e1 enviar um cupom de desconto. Como atrair novos membros consome muito tempo, manter os que voc\u00ea j\u00e1 tem \u00e9 uma alta prioridade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Crie c\u00f3digos de cupom para seus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea adquiriu o MemberPress, poder\u00e1 aproveitar a integra\u00e7\u00e3o perfeita com&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">o plug-in Easy Affiliate<\/a>. Esse plug-in facilita a cria\u00e7\u00e3o e o gerenciamento de&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">seu pr\u00f3prio programa de afiliados<\/a>&nbsp;e para incentivar e recompensar outras pessoas por enviarem novos membros ao seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de oferecer aos afiliados uma comiss\u00e3o pela promo\u00e7\u00e3o bem-sucedida do seu site, voc\u00ea pode criar c\u00f3digos de cupom para que eles compartilhem e incentivem o p\u00fablico-alvo a se inscrever no seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa abordagem ajuda a criar uma situa\u00e7\u00e3o em que todos saem ganhando - voc\u00ea ganha mais membros, seus afiliados geram mais comiss\u00f5es e o p\u00fablico deles recebe um desconto em seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>Emitir c\u00f3digos de cupom de uso \u00fanico para pessoas f\u00edsicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra op\u00e7\u00e3o \u00e9 emitir c\u00f3digos de cupom de uso \u00fanico para indiv\u00edduos. Como os c\u00f3digos de cupom de uso \u00fanico s\u00f3 podem ser usados uma vez, n\u00e3o h\u00e1 necessidade de se preocupar com a gera\u00e7\u00e3o de v\u00e1rios descontos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3digos individualizados podem ser usados para todos os tipos de cen\u00e1rios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como um pedido de desculpas por um problema de registro<\/li>\n\n\n\n<li>Como pr\u00eamio para o vencedor de uma competi\u00e7\u00e3o<\/li>\n\n\n\n<li>Para um membro do p\u00fablico que lhe enviou um e-mail com uma d\u00favida espec\u00edfica sobre o seu site<\/li>\n\n\n\n<li>Para praticamente qualquer outra coisa!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos individualizados s\u00e3o uma \u00f3tima maneira de proporcionar uma experi\u00eancia de atendimento ao cliente personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os cupons do MemberPress s\u00e3o simples de configurar, mas repletos de flexibilidade. 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Compartilhe suas ideias na se\u00e7\u00e3o de coment\u00e1rios abaixo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba como criar e usar os cupons MemberPress para aumentar as inscri\u00e7\u00f5es, recompensar a fidelidade e aumentar a receita recorrente em seu site de associa\u00e7\u00e3o ou curso on-line do WordPress.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,94,1481],"tags":[1556,364,838,25],"class_list":["post-14170","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-marketing","category-memberpress-features","tag-converter","tag-discount-coupon-codes","tag-video-tutorial","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. 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