{"id":14303,"date":"2017-03-08T11:32:24","date_gmt":"2017-03-08T18:32:24","guid":{"rendered":"https:\/\/memberpress.com\/?p=14303"},"modified":"2021-06-21T09:15:57","modified_gmt":"2021-06-21T15:15:57","slug":"how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/","title":{"rendered":"How to Use Pop-Ups to Help Grow Your Membership Subscriber Numbers"},"content":{"rendered":"\n<p>Pop-ups. Love \u2019em or hate \u2019em, they\u2019ve been shown to help websites generate more leads time and time again. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c223867cf6c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c223867cf6c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/#Start_and_Grow_Your_Email_List_with_Pop-ups\" >Start and Grow Your Email List with Pop-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/#Use_Pop-ups_to_Promote_Your_Best_Content\" >Use Pop-ups to Promote Your Best Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/#Display_Registration_Offers_and_Incentives\" >Display Registration Offers and Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/#Grow_Your_Social_Media_Following\" >Grow Your Social Media Following<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/#How_to_Add_Pop-Ups_to_Your_WordPress_Website\" >How to Add Pop-Ups to Your WordPress Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Although pop-ups aren\u2019t for everyone, if you\u2019ve tried all the\u00a0<a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">best marketing strategies for membership websites<\/a>\u00a0and are still looking for more members, it may be time to consider harnessing the power of pop-up messages.<\/p>\n\n\n\n<p>The best website pop-up tools and services are now very sophisticated and give you a great deal of control over how your pop-ups look and behave. <\/p>\n\n\n\n<p>By using them wisely, you can avoid traditional pop-up pitfalls, such as annoying your visitors and frustrating your users. <\/p>\n\n\n\n<p>Instead, you can use them to add value to the user experience, forge stronger connections with your audience, and\u00a0<a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn more of your one-time visitors into paid members<\/a>.<\/p>\n\n\n\n<p>In this article, we\u2019ll cover some of the best ways to use pop-ups to help grow your membership-subscriber numbers. <\/p>\n\n\n\n<p>After that, we\u2019ll recommend some tried-and-true tricks of the trade for adding pop-ups to your website before finishing off with some tips on implementing them for the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_and_Grow_Your_Email_List_with_Pop-ups\"><\/span>Start and Grow Your Email List with Pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1480\" height=\"256\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x.png\" alt=\"Pop-ups WisePops@2x\" class=\"wp-image-14309\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-1024x177.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-768x133.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-660x114.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-840x145.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-1216x210.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-700x121.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-156x27.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops@2x-1080x187.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n<\/div>\n\n\n<p>The most common use for pop-ups on a website is to encourage visitors to join an email list. If you can persuade a visitor to subscribe to your email newsletter or mailing list, you have a way of contacting them long after they\u2019ve left your website.<\/p>\n\n\n\n<p>This channel of communication proves invaluable when it comes to growing your membership-subscriber numbers. By using a modern <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a> service, such as\u00a0<a href=\"https:\/\/memberpress.com\/go\/aweber\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">AWeber<\/a>\u00a0or\u00a0<a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit<\/a>, you can create a series of emails to be sent out to new subscribers on a drip-feed basis.<\/p>\n\n\n\n<p>Popular ways to harness this strategy include offering visitors a free email course on a topic they\u2019ve seen on your membership site. After signing up, new subscribers are sent value-packed emails on a set schedule, on an automated basis. <\/p>\n\n\n\n<p>At the end of the email series or campaign, once you\u2019ve established your knowledge and expertise, you can invite the subscriber to join your membership site.<\/p>\n\n\n\n<p>In most cases, when a new visitor arrives at your website, you won\u2019t be able to get them to join right away. However, persuading them to join your free email list is a proven way to forge a relationship and demonstrate, over time, why they should join your membership program.<\/p>\n\n\n\n<p>When it comes to persuading a visitor to enter their email address and join your list, for the best results, you\u2019ll want to offer them some kind of incentive. <\/p>\n\n\n\n<p>This could include a freebie in the form of an eBook, access to a miniseries of videos or emails, an introductory course, or some sort of downloadable file. Make sure you explain the benefits on offer to visitors who sign up.<\/p>\n\n\n\n<p>Your email list could prove to be your most valuable asset. Each time you launch a new product, run a promotional campaign, or have some other important announcement to make, you\u2019ll have a list of interested subscribers to contact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Pop-ups_to_Promote_Your_Best_Content\"><\/span>Use Pop-ups to Promote Your Best Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another great use for pop-ups is to display links to your best content. Maybe your membership site has a landing page with an impressive conversion rate. Perhaps you\u2019ve got an article on your blog that generates high levels of discussion and social shares.<\/p>\n\n\n\n<p>By displaying links to these pages in a pop-up window, you\u2019ll have an opportunity to direct your visitors to this high-value content. <\/p>\n\n\n\n<p>As we\u2019ll soon see, the best WordPress pop-up plugins give you the option of defining which pop-up messages are displayed on which pages. Therefore, you can match the pop-up content with links to specific articles on your site.<\/p>\n\n\n\n<p>For example, a visitor is reading an article on your site about copywriting, but you also have an ultimate resource on copywriting somewhere else on your site. <\/p>\n\n\n\n<p>You could create a pop-up displaying the article about copywriting with a link to that ultimate resource article and thus steer visitors to your best content. <\/p>\n\n\n\n<p>And once they\u2019re won over by your strongest articles, they\u2019ll be more likely to sign up for one of your membership packages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Registration_Offers_and_Incentives\"><\/span>Display Registration Offers and Incentives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1480\" height=\"959\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x.jpg\" alt=\"Pop-ups WisePops-Discount@2x\" class=\"wp-image-14312\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-300x194.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-1024x664.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-768x498.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-262x170.jpg 262w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-840x544.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-1056x684.jpg 1056w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-700x454.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-156x101.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-WisePops-Discount@2x-1080x700.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n<\/div>\n\n\n<p>Some of the best pop-up plugins and tools give you the option of displaying a message only when a visitor is about to leave your site. <\/p>\n\n\n\n<p>Not only does this \u201cexit-intent\u201d feature reduce the risk of annoying your visitors while they\u2019re exploring your site, this type of pop-up trigger can be used to great effect when it comes to increasing membership site numbers.<\/p>\n\n\n\n<p>And as this type of pop-up is only displayed once a visitor is leaving your site, it\u2019s worth taking extreme action to convert them before they\u2019re gone forever. <\/p>\n\n\n\n<p>Displaying a\u00a0discount coupon code\u00a0in a pop-up for reduced rates on membership plans could make the difference between saying goodbye to a visitor and welcoming a new member. <\/p>\n\n\n\n<p>If you\u2019re not comfortable with discounting your product, you don\u2019t have to go down the money-off route. Offering some other type of registration incentive,\u00a0such as extra membership-site content or a free trial, could work just as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grow_Your_Social_Media_Following\"><\/span>Grow Your Social Media Following<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A suitable pop-up tool will let you display custom content in your pop-ups, including links to your social media profiles. While email marketing generally works well with most types of audiences, social media marketing could be a better match for your project.<\/p>\n\n\n\n<p>Once a visitor starts following you on social media or joins your Facebook group, you\u2019ll be able to continue communicating with them long after they\u2019ve left your site. \u00a0If they like what they see, in time they may be ready to join your membership site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_Pop-Ups_to_Your_WordPress_Website\"><\/span>How to Add Pop-Ups to Your WordPress Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve covered a few different ways pop-ups can help grow your membership site, let\u2019s talk about how to start using them. <\/p>\n\n\n\n<p>Fortunately, there are some excellent pop-up plugins and services for WordPress websites. These plugins make it extremely easy to get up and running and typically require little to no coding knowledge. Below are a few of the best options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>: a feature-rich service with custom pop-ups, exit-intent triggers, and a split-testing tool to help you optimize for best results. <em>This is the popup service we use and highly recommend.<\/em> It also fully <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">integrates with MemberPress<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/adoric.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Adoric<\/a>: a multi-featured solution that includes personalized product recommendations and gamification.<\/li>\n\n\n\n<li><a href=\"https:\/\/wisepops.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WisePops<\/a>: a powerful premium service with a free fourteen-day trial.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.elegantthemes.com\/plugins\/bloom\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Bloom<\/a>: a good-value plugin with a useful selection of form designs, trigger types, and split-testing capabilities.<\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/icegram\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Icegram<\/a>: a capable, free pop-up with optional premium add-ons.<\/li>\n<\/ul>\n\n\n\n<p>No matter your budget, you can start experimenting with pop-ups on your membership website today. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" title=\"OptinMonster Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a> and WisePops offer the most features and functionality but they\u2019re also a bit more expensive than the other options listed here. <\/p>\n\n\n\n<p>The more affordable Bloom is still very capable, while <a href=\"https:\/\/memberpress.com\/go\/icegram\" title=\"Icegram Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Icegram<\/a> is free to use and includes enough features to help you start growing your membership subscribers with pop-ups right away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-ups might not be the most popular web-design trend of recent years. However, when it comes to generating leads and increasing goal-conversion rates, they produce impressive results when used appropriately.<\/p>\n\n\n\n<p>Whatever your thoughts regarding pop-ups, it\u2019s certainly worth giving them a go. Just be sure to use them sparingly. You don\u2019t want to frustrate your visitors. <\/p>\n\n\n\n<p>A few more tips: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use cookie settings to avoid showing them more than once per user session.<\/li>\n\n\n\n<li>Ensure they\u2019re targeted to your audience and relevant to your content.<\/li>\n\n\n\n<li>Delay the triggers to avoid bombarding new arrivals<\/li>\n\n\n\n<li>Make them easy to close for those who aren\u2019t interested.<\/li>\n\n\n\n<li>Perhaps most importantly, ensure they are\u00a0<a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\" target=\"_blank\" rel=\"noreferrer noopener\">optimized for mobile devices<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><em>How will you use pop-ups to grow your membership subscriber numbers? Please share your thoughts in the comments below.<\/em><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop-ups. Love \u2019em or hate \u2019em, they\u2019ve been shown to help websites generate more leads time and time again. Although pop-ups aren\u2019t for everyone, if you\u2019ve tried all the\u00a0best marketing strategies for membership websites\u00a0and are still looking for more members, it may be time to consider harnessing the power of pop-up messages. The best website 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