{"id":14391,"date":"2024-08-20T09:58:19","date_gmt":"2024-08-20T13:58:19","guid":{"rendered":"https:\/\/memberpress.com\/?p=14391"},"modified":"2025-05-19T08:59:09","modified_gmt":"2025-05-19T12:59:09","slug":"how-to-run-a-successful-email-campaign","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/","title":{"rendered":"Como executar uma campanha de e-mail bem-sucedida para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>O marketing por e-mail \u00e9 uma das melhores maneiras de aumentar seu site de associa\u00e7\u00e3o, mas \u00e9 preciso fazer isso corretamente. Neste artigo, abordaremos como executar uma campanha de e-mail bem-sucedida, um meio eficaz de atingir as metas de seu site de associa\u00e7\u00e3o.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f9e88a32c2d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9e88a32c2d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Choose_the_Right_Tools\" >Escolha as ferramentas certas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Create_a_Welcome_Message\" >Criar uma mensagem de boas-vindas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Produce_an_Initial_Email_Sequence\" >Produzir uma sequ\u00eancia inicial de e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Automate_Everything_You_Possibly_Can\" >Automatize tudo o que for poss\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Analyze_and_Optimize\" >Analisar e otimizar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Effectively_Manage_Your_List_of_Subscribers\" >Gerencie eficazmente sua lista de assinantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Use_Your_List\" >Use sua lista!<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Por que se concentrar na execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida?<\/h4>\n\n\n\n<p>Aprender a executar uma campanha de e-mail bem-sucedida o ajudar\u00e1 a\u00a0<a href=\"https:\/\/memberpress.com\/pt\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Aumente a base de usu\u00e1rios do seu site de associa\u00e7\u00e3o<\/a>. Al\u00e9m disso, o marketing por e-mail tamb\u00e9m ajuda a manter os assinantes de seu site de associa\u00e7\u00e3o engajados e\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\" title=\"\">garante sua renova\u00e7\u00e3o<\/a>\u00a0quando for a hora.<\/p>\n\n\n\n<p>Se voc\u00ea conseguir persuadir um visitante a participar da sua lista de e-mails, um canal de comunica\u00e7\u00e3o inestim\u00e1vel se abrir\u00e1 entre voc\u00eas. Agora voc\u00ea pode enviar a eles conte\u00fado de alto valor e demonstrar suas habilidades e seu conhecimento do setor. <\/p>\n\n\n\n<p>Quando chegar o momento certo, voc\u00ea poder\u00e1 usar uma campanha de e-mail para convid\u00e1-los a participar do seu site de associa\u00e7\u00e3o, dando-lhes a oportunidade de acessar mais conte\u00fado valioso.<\/p>\n\n\n\n<p>Al\u00e9m disso, depois que eles aderirem ao seu programa de associa\u00e7\u00e3o, suas campanhas de e-mail ajudar\u00e3o a mant\u00ea-los engajados. <\/p>\n\n\n\n<p>O envio de links para o conte\u00fado de sua \u00e1rea de associa\u00e7\u00e3o, para novas publica\u00e7\u00f5es em seu blog e para outras informa\u00e7\u00f5es \u00fateis ajudar\u00e1 a fortalecer seu relacionamento e aumentar\u00e1 as chances de eles permanecerem como associados.<\/p>\n\n\n\n<p>So now that we\u2019ve covered the \u201cwhys\u201d, let\u2019s look at the \u201chows\u201d of running a successful email campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Tools\"><\/span>Escolha as ferramentas certas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png\" alt=\"Pop-ups OptinMonster\" class=\"wp-image-14314\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-156x95.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>A primeira etapa \u00e9 escolher as ferramentas certas, o que significa selecionar um servi\u00e7o de marketing por e-mail que gerenciar\u00e1 seus assinantes e enviar\u00e1 suas campanhas de e-mail. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m precisar\u00e1 encontrar uma maneira de permitir que os visitantes do seu site se inscrevam fisicamente na sua lista.<\/p>\n\n\n\n<p>Um servi\u00e7o popular e gratuito de marketing por e-mail \u00e9 o\u00a0<a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a>enquanto as op\u00e7\u00f5es premium com mais recursos incluem\u00a0<a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a>\u00a0e (nosso favorito) <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>.<\/p>\n\n\n\n<p>Quanto a adicionar formul\u00e1rios de inscri\u00e7\u00e3o ao seu site WordPress,\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/optin-forms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OptinForms<\/a>\u00a0\u00e9 uma boa op\u00e7\u00e3o gratuita, enquanto o\u00a0<a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>\u00a0\u00e9 uma das formas mais poderosas de\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\">adicionar formul\u00e1rios de inscri\u00e7\u00e3o por e-mail e pop-up<\/a>\u00a0para qualquer site.<\/p>\n\n\n\n<p>Se voc\u00ea faz parte da comunidade MemberPress, pode usar o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Complemento do OptinMonster<\/a> para come\u00e7ar a usar o OptinMonster em todo o seu site. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode direcionar suas campanhas com mais precis\u00e3o por status de membro, para n\u00e3o incomodar os assinantes existentes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"lemvHiKTp4LWUYZcRuXMd3Q80rkNg7DGyS1j6bIh9n2\"><div class=\"responsive-video\"><iframe title=\"Marketing por e-mail com MemberPress + MailChimp (Parte 1): Configura\u00e7\u00e3o e tag de mesclagem global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; E-MAIL MARKETING COM MEMBERPRESS E MAILCHIMP (S\u00c9RIE DE V\u00cdDEOS EM 3 PARTES)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Welcome_Message\"><\/span>Criar uma mensagem de boas-vindas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando um visitante toma a decis\u00e3o de participar de sua lista, ele espera algo em troca, seja um \u00edm\u00e3 de leads ou simplesmente um e-mail. Portanto, \u00e9 importante dar as boas-vindas aos novos assinantes de sua lista com uma mensagem introdut\u00f3ria. <\/p>\n\n\n\n<p>Se voc\u00ea deseja executar uma campanha bem-sucedida, a primeira mensagem da campanha em si n\u00e3o deve ser o primeiro e-mail que o assinante recebe de voc\u00ea.<\/p>\n\n\n\n<p>Em vez disso, use o recurso de resposta autom\u00e1tica da ferramenta de marketing por e-mail de sua escolha para garantir que cada novo assinante receba automaticamente pelo menos uma mensagem assim que entrar na sua lista. <\/p>\n\n\n\n<p>Reserve um tempo para se apresentar, explicar os benef\u00edcios que os assinantes podem esperar receber e fazer uma pergunta ao destinat\u00e1rio para saber mais sobre as expectativas dele e como voc\u00ea pode ajud\u00e1-lo. <\/p>\n\n\n\n<p>Essas informa\u00e7\u00f5es s\u00e3o valiosas quando se trata de criar uma campanha bem-sucedida no futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produce_an_Initial_Email_Sequence\"><\/span>Produzir uma sequ\u00eancia inicial de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de enviar a mensagem inicial de boas-vindas usando o autoresponder, comece a criar uma sequ\u00eancia mais longa de e-mails a serem enviados em intervalos definidos.<\/p>\n\n\n\n<p>Ao criar essa sequ\u00eancia de e-mails para sua campanha, lembre-se de dar mais do que receber. <\/p>\n\n\n\n<p>Se voc\u00ea quiser realizar uma campanha bem-sucedida que o ajude a atingir as metas do seu site de associa\u00e7\u00e3o, pense primeiro em como voc\u00ea pode ajudar o m\u00e1ximo poss\u00edvel o seu p\u00fablico. S\u00f3 ent\u00e3o voc\u00ea poder\u00e1 pedir a eles que realizem uma a\u00e7\u00e3o que o ajude.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automatize tudo o que for poss\u00edvel<\/h3>\n\n\n\n<p>Ambas as etapas anteriores inclu\u00edam o uso dos recursos de automa\u00e7\u00e3o dos servi\u00e7os de marketing por e-mail para colocar tudo em funcionamento.<\/p>\n\n\n\n<p>No entanto, vale a pena enfatizar a import\u00e2ncia de aproveitar a automa\u00e7\u00e3o quando se trata de continuar com sucesso sua campanha de marketing por e-mail.<\/p>\n\n\n\n<p>N\u00e3o deixe de explorar os recursos do seu software de marketing por e-mail para descobrir o que mais voc\u00ea pode automatizar. <\/p>\n\n\n\n<p>Algumas ferramentas permitem que voc\u00ea acione uma nova s\u00e9rie de e-mails depois que um assinante conclui uma determinada a\u00e7\u00e3o. <\/p>\n\n\n\n<p>Isso pode ocorrer depois que um leitor clicar em um link espec\u00edfico em seu e-mail, abandonar o carrinho de compras, interagir com um elemento em seu site ou fazer qualquer outra coisa que indique que ele est\u00e1 pronto para receber outra campanha.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_and_Optimize\"><\/span>Analisar e otimizar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\"><img decoding=\"async\" width=\"1573\" height=\"742\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\" alt=\"\" class=\"wp-image-14486\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png 1573w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1024x483.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1536x725.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-360x170.png 360w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1216x574.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1080x509.png 1080w\" sizes=\"(max-width: 1573px) 100vw, 1573px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sometimes creating an email campaign feels like shouting into the void. You never really know who\u2019s receiving your emails, if they\u2019re being opened, or, if you\u2019re using automation,\u00a0when they will be sent out. <\/p>\n\n\n\n<p>No entanto, gra\u00e7as \u00e0s ferramentas de rastreamento e relat\u00f3rios encontradas nos melhores servi\u00e7os de marketing por e-mail, agora \u00e9 poss\u00edvel ter uma boa vis\u00e3o de como os assinantes est\u00e3o interagindo com o seu conte\u00fado.<\/p>\n\n\n\n<p>\u00c9 altamente recomend\u00e1vel que voc\u00ea dedique algum tempo para entender os recursos de relat\u00f3rio da ferramenta escolhida. A possibilidade de ver quais linhas de assunto de suas campanhas de e-mail t\u00eam as maiores taxas de abertura e quais mensagens resultam no cancelamento da inscri\u00e7\u00e3o dos membros pode ajud\u00e1-lo a otimizar seu conte\u00fado para obter melhores resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effectively_Manage_Your_List_of_Subscribers\"><\/span>Gerencie eficazmente sua lista de assinantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al\u00e9m de analisar o desempenho do conte\u00fado da sua campanha de e-mail, n\u00e3o deixe de observar como os assinantes da sua lista est\u00e3o se comportando. <\/p>\n\n\n\n<p>Na maioria dos servi\u00e7os de marketing por e-mail, sua taxa mensal \u00e9 baseada no n\u00famero de assinantes que voc\u00ea tem. Portanto, vale a pena limpar sua lista, removendo qualquer pessoa que n\u00e3o esteja interagindo com seu conte\u00fado.<\/p>\n\n\n\n<p>No entanto, antes de podar essa lista, h\u00e1 algumas coisas que voc\u00ea pode tentar para reengajar os assinantes inativos. <\/p>\n\n\n\n<p>Uma abordagem \u00e9 identificar os usu\u00e1rios que ainda podem estar interessados em seu site de associa\u00e7\u00e3o, mas que simplesmente n\u00e3o abrem seus e-mails. Para fazer isso, voc\u00ea pode tentar enviar uma campanha de e-mail apenas para esses assinantes, oferecendo-lhes\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">um cupom de desconto<\/a>\u00a0em seu produto.<\/p>\n\n\n\n<p>Se eles estiverem pensando em se inscrever ou n\u00e3o, essa oferta deve dar a eles o empurr\u00e3o que precisam para seguir em frente. <\/p>\n\n\n\n<p>If they don\u2019t, it\u2019s probably safe to assume they\u2019re no longer interested in your content\u00a0and can be removed from your list. <\/p>\n\n\n\n<p>Outras op\u00e7\u00f5es incluem o envio de um convite para\u00a0<a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\">um webinar<\/a>, um link para um\u00a0<a href=\"https:\/\/explore.reallygoodemails.com\/lessons-learned-from-airbnb-s-email-specialist-6c8adbd44c55?gi=221f0c1e0a2e\">pesquisa<\/a>perguntando-lhes diretamente por que n\u00e3o est\u00e3o se envolvendo, ou alguma outra mensagem para tentar despertar o interesse. <\/p>\n\n\n\n<p>Convid\u00e1-los a se inscrever novamente para confirmar o interesse cont\u00ednuo \u00e9 outra op\u00e7\u00e3o popular.<\/p>\n\n\n\n<p>While a big list may flatter your ego,\u00a0if you want to run a successful email campaign, having an engaged list is your priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Your_List\"><\/span>Use sua lista!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea realmente deseja realizar uma campanha bem-sucedida, precisa realmente usar sua lista. N\u00e3o \u00e9 incomum ouvir de propriet\u00e1rios de sites que se esfor\u00e7aram para aumentar sua lista, mas nunca chegaram a enviar mensagens. <\/p>\n\n\n\n<p>Al\u00e9m de ser uma oportunidade perdida para voc\u00ea, voc\u00ea tamb\u00e9m est\u00e1 decepcionando seu p\u00fablico. Afinal de contas, eles se voluntariaram para participar da sua lista, dando-lhe permiss\u00e3o para enviar e-mails, e n\u00e3o est\u00e3o recebendo nada?<\/p>\n\n\n\n<p>N\u00e3o deixe que isso aconte\u00e7a. N\u00e3o \u00e9 preciso muito para executar uma campanha de e-mail. N\u00e3o h\u00e1 necessidade de se dedicar totalmente ao marketing por e-mail hoje. Criar uma \u00fanica mensagem de autoresponder para dar as boas-vindas aos novos membros \u00e9 uma \u00f3tima maneira de come\u00e7ar. <\/p>\n\n\n\n<p>Em seguida, sempre que tiver tempo, adicione outro e-mail \u00e0 sequ\u00eancia para come\u00e7ar a criar uma sucess\u00e3o de e-mails que ofere\u00e7am valor, com foco em seu objetivo final.<\/p>\n\n\n\n<p><em>Em que est\u00e1gio da sua jornada voc\u00ea est\u00e1 na execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>\n\n\n\n<p>N\u00e3o se esque\u00e7a de <strong>Conecte-se conosco em<\/strong> <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a><strong>e <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing is one of the best ways to grow your membership website, but you have to get it right. 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