{"id":14391,"date":"2024-08-20T09:58:19","date_gmt":"2024-08-20T13:58:19","guid":{"rendered":"https:\/\/memberpress.com\/?p=14391"},"modified":"2026-09-09T12:27:25","modified_gmt":"2026-09-09T16:27:25","slug":"how-to-run-a-successful-email-campaign","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/","title":{"rendered":"Como executar uma campanha de e-mail bem-sucedida para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O marketing por e-mail \u00e9 uma das melhores maneiras de aumentar seu site de associa\u00e7\u00e3o, mas \u00e9 preciso fazer isso corretamente. Neste artigo, abordaremos como executar uma campanha de e-mail bem-sucedida, um meio eficaz de atingir as metas de seu site de associa\u00e7\u00e3o.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab820e93314e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab820e93314e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Choose_the_Right_Tools\" >Escolha as ferramentas certas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Create_a_Welcome_Message\" >Criar uma mensagem de boas-vindas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Produce_an_Initial_Email_Sequence\" >Produzir uma sequ\u00eancia inicial de e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Automate_Everything_You_Possibly_Can\" >Automatize tudo o que for poss\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Analyze_and_Optimize\" >Analisar e otimizar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Effectively_Manage_Your_List_of_Subscribers\" >Gerencie eficazmente sua lista de assinantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#Use_Your_List\" >Use sua lista!<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Por que se concentrar na execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aprender a executar uma campanha de e-mail bem-sucedida o ajudar\u00e1 a&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Aumente a base de usu\u00e1rios do seu site de associa\u00e7\u00e3o<\/a>. Al\u00e9m disso, o marketing por e-mail tamb\u00e9m ajuda a manter os assinantes de seu site de associa\u00e7\u00e3o engajados e&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\" title=\"\">garante sua renova\u00e7\u00e3o<\/a>&nbsp;quando for a hora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea conseguir persuadir um visitante a participar da sua lista de e-mails, um canal de comunica\u00e7\u00e3o inestim\u00e1vel se abrir\u00e1 entre voc\u00eas. Agora voc\u00ea pode enviar a eles conte\u00fado de alto valor e demonstrar suas habilidades e seu conhecimento do setor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando chegar o momento certo, voc\u00ea poder\u00e1 usar uma campanha de e-mail para convid\u00e1-los a participar do seu site de associa\u00e7\u00e3o, dando-lhes a oportunidade de acessar mais conte\u00fado valioso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, depois que eles aderirem ao seu programa de associa\u00e7\u00e3o, suas campanhas de e-mail ajudar\u00e3o a mant\u00ea-los engajados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O envio de links para o conte\u00fado de sua \u00e1rea de associa\u00e7\u00e3o, para novas publica\u00e7\u00f5es em seu blog e para outras informa\u00e7\u00f5es \u00fateis ajudar\u00e1 a fortalecer seu relacionamento e aumentar\u00e1 as chances de eles permanecerem como associados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, agora que j\u00e1 abordamos os \"porqu\u00eas\", vamos dar uma olhada nos \"comos\" da execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Tools\"><\/span>Escolha as ferramentas certas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png\" alt=\"Pop-ups OptinMonster\" class=\"wp-image-14314\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-156x95.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A primeira etapa \u00e9 escolher as ferramentas certas, o que significa selecionar um servi\u00e7o de marketing por e-mail que gerenciar\u00e1 seus assinantes e enviar\u00e1 suas campanhas de e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m precisar\u00e1 encontrar uma maneira de permitir que os visitantes do seu site se inscrevam fisicamente na sua lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um servi\u00e7o popular e gratuito de marketing por e-mail \u00e9 o\u00a0<a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a>enquanto as op\u00e7\u00f5es premium com mais recursos incluem\u00a0<a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a>\u00a0e (nosso favorito) <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto a adicionar formul\u00e1rios de inscri\u00e7\u00e3o ao seu site WordPress,&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/optin-forms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OptinForms<\/a>&nbsp;\u00e9 uma boa op\u00e7\u00e3o gratuita, enquanto o&nbsp;<a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>&nbsp;\u00e9 uma das formas mais poderosas de&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\">adicionar formul\u00e1rios de inscri\u00e7\u00e3o por e-mail e pop-up<\/a>&nbsp;para qualquer site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea faz parte da comunidade MemberPress, pode usar o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Complemento do OptinMonster<\/a> para come\u00e7ar a usar o OptinMonster em todo o seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode direcionar suas campanhas com mais precis\u00e3o por status de membro, para n\u00e3o incomodar os assinantes existentes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AJvDmlGwMhb450US8tnHyErxVPL3FOs\"><div class=\"responsive-video\"><iframe title=\"Marketing por e-mail com MemberPress + MailChimp (Parte 1): Configura\u00e7\u00e3o e tag de mesclagem global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; MARKETING POR E-MAIL COM MEMBERPRESS E MAILCHIMP (S\u00c9RIE DE V\u00cdDEOS EM 3 PARTES)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Welcome_Message\"><\/span>Criar uma mensagem de boas-vindas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um visitante toma a decis\u00e3o de participar de sua lista, ele espera algo em troca, seja um \u00edm\u00e3 de leads ou simplesmente um e-mail. Portanto, \u00e9 importante dar as boas-vindas aos novos assinantes de sua lista com uma mensagem introdut\u00f3ria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja executar uma campanha bem-sucedida, a primeira mensagem da campanha em si n\u00e3o deve ser o primeiro e-mail que o assinante recebe de voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, use o recurso de resposta autom\u00e1tica da ferramenta de marketing por e-mail de sua escolha para garantir que cada novo assinante receba automaticamente pelo menos uma mensagem assim que entrar na sua lista. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reserve um tempo para se apresentar, explicar os benef\u00edcios que os assinantes podem esperar receber e fazer uma pergunta ao destinat\u00e1rio para saber mais sobre as expectativas dele e como voc\u00ea pode ajud\u00e1-lo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas informa\u00e7\u00f5es s\u00e3o valiosas quando se trata de criar uma campanha bem-sucedida no futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produce_an_Initial_Email_Sequence\"><\/span>Produzir uma sequ\u00eancia inicial de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de enviar a mensagem inicial de boas-vindas usando o autoresponder, comece a criar uma sequ\u00eancia mais longa de e-mails a serem enviados em intervalos definidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar essa sequ\u00eancia de e-mails para sua campanha, lembre-se de dar mais do que receber. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser realizar uma campanha bem-sucedida que o ajude a atingir as metas do seu site de associa\u00e7\u00e3o, pense primeiro em como voc\u00ea pode ajudar o m\u00e1ximo poss\u00edvel o seu p\u00fablico. S\u00f3 ent\u00e3o voc\u00ea poder\u00e1 pedir a eles que realizem uma a\u00e7\u00e3o que o ajude.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automate_Everything_You_Possibly_Can\"><\/span>Automatize tudo o que for poss\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas as etapas anteriores inclu\u00edam o uso dos recursos de automa\u00e7\u00e3o dos servi\u00e7os de marketing por e-mail para colocar tudo em funcionamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, vale a pena enfatizar a import\u00e2ncia de aproveitar a automa\u00e7\u00e3o quando se trata de continuar com sucesso sua campanha de marketing por e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o deixe de explorar os recursos do seu software de marketing por e-mail para descobrir o que mais voc\u00ea pode automatizar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas ferramentas permitem que voc\u00ea acione uma nova s\u00e9rie de e-mails depois que um assinante conclui uma determinada a\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode ocorrer depois que um leitor clicar em um link espec\u00edfico em seu e-mail, abandonar o carrinho de compras, interagir com um elemento em seu site ou fazer qualquer outra coisa que indique que ele est\u00e1 pronto para receber outra campanha.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_and_Optimize\"><\/span>Analisar e otimizar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\"><img decoding=\"async\" width=\"1573\" height=\"742\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\" alt=\"\" class=\"wp-image-14486\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png 1573w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1024x483.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1536x725.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-360x170.png 360w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1216x574.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1080x509.png 1080w\" sizes=\"(max-width: 1573px) 100vw, 1573px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, criar uma campanha de e-mail \u00e9 como gritar para o vazio. Voc\u00ea nunca sabe realmente quem est\u00e1 recebendo seus e-mails, se eles est\u00e3o sendo abertos ou, se estiver usando automa\u00e7\u00e3o, quando ser\u00e3o enviados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, gra\u00e7as \u00e0s ferramentas de rastreamento e relat\u00f3rios encontradas nos melhores servi\u00e7os de marketing por e-mail, agora \u00e9 poss\u00edvel ter uma boa vis\u00e3o de como os assinantes est\u00e3o interagindo com o seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 altamente recomend\u00e1vel que voc\u00ea dedique algum tempo para entender os recursos de relat\u00f3rio da ferramenta escolhida. A possibilidade de ver quais linhas de assunto de suas campanhas de e-mail t\u00eam as maiores taxas de abertura e quais mensagens resultam no cancelamento da inscri\u00e7\u00e3o dos membros pode ajud\u00e1-lo a otimizar seu conte\u00fado para obter melhores resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effectively_Manage_Your_List_of_Subscribers\"><\/span>Gerencie eficazmente sua lista de assinantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de analisar o desempenho do conte\u00fado da sua campanha de e-mail, n\u00e3o deixe de observar como os assinantes da sua lista est\u00e3o se comportando. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na maioria dos servi\u00e7os de marketing por e-mail, sua taxa mensal \u00e9 baseada no n\u00famero de assinantes que voc\u00ea tem. Portanto, vale a pena limpar sua lista, removendo qualquer pessoa que n\u00e3o esteja interagindo com seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, antes de podar essa lista, h\u00e1 algumas coisas que voc\u00ea pode tentar para reengajar os assinantes inativos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma abordagem \u00e9 identificar os usu\u00e1rios que ainda podem estar interessados em seu site de associa\u00e7\u00e3o, mas que simplesmente n\u00e3o abrem seus e-mails. Para fazer isso, voc\u00ea pode tentar enviar uma campanha de e-mail apenas para esses assinantes, oferecendo-lhes&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">um cupom de desconto<\/a>&nbsp;em seu produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se eles estiverem pensando em se inscrever ou n\u00e3o, essa oferta deve dar a eles o empurr\u00e3o que precisam para seguir em frente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se n\u00e3o o fizerem, provavelmente \u00e9 seguro presumir que n\u00e3o est\u00e3o mais interessados em seu conte\u00fado e podem ser removidos de sua lista. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outras op\u00e7\u00f5es incluem o envio de um convite para&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\">um webinar<\/a>, um link para um&nbsp;<a href=\"https:\/\/explore.reallygoodemails.com\/lessons-learned-from-airbnb-s-email-specialist-6c8adbd44c55?gi=221f0c1e0a2e\">pesquisa<\/a>perguntando-lhes diretamente por que n\u00e3o est\u00e3o se envolvendo, ou alguma outra mensagem para tentar despertar o interesse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Convid\u00e1-los a se inscrever novamente para confirmar o interesse cont\u00ednuo \u00e9 outra op\u00e7\u00e3o popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora uma lista grande possa embelezar seu ego, se voc\u00ea deseja executar uma campanha de e-mail bem-sucedida, ter uma lista engajada \u00e9 sua prioridade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Your_List\"><\/span>Use sua lista!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea realmente deseja realizar uma campanha bem-sucedida, precisa realmente usar sua lista. N\u00e3o \u00e9 incomum ouvir de propriet\u00e1rios de sites que se esfor\u00e7aram para aumentar sua lista, mas nunca chegaram a enviar mensagens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de ser uma oportunidade perdida para voc\u00ea, voc\u00ea tamb\u00e9m est\u00e1 decepcionando seu p\u00fablico. Afinal de contas, eles se voluntariaram para participar da sua lista, dando-lhe permiss\u00e3o para enviar e-mails, e n\u00e3o est\u00e3o recebendo nada?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o deixe que isso aconte\u00e7a. N\u00e3o \u00e9 preciso muito para executar uma campanha de e-mail. N\u00e3o h\u00e1 necessidade de se dedicar totalmente ao marketing por e-mail hoje. Criar uma \u00fanica mensagem de autoresponder para dar as boas-vindas aos novos membros \u00e9 uma \u00f3tima maneira de come\u00e7ar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, sempre que tiver tempo, adicione outro e-mail \u00e0 sequ\u00eancia para come\u00e7ar a criar uma sucess\u00e3o de e-mails que ofere\u00e7am valor, com foco em seu objetivo final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Em que est\u00e1gio da sua jornada voc\u00ea est\u00e1 na execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se esque\u00e7a de <strong>Conecte-se conosco em<\/strong> <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a><strong>e <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing is one of the best ways to grow your membership website, but you have to get it right. In this article, we\u2019ll cover how to run a successful email campaign \u2013 an effective means of reaching your membership-site goals. Why Focus on Running a Successful Email Campaign? Learning how to run a successful [&hellip;]<\/p>\n","protected":false},"author":73814,"featured_media":67745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231,94],"tags":[169],"class_list":["post-14391","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","category-marketing","tag-email-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"run a successful email campaign,email marketing,,email marketing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Run a Successful Email Campaign for Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-08-20T13:58:19+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-09T16:27:25+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Run a Successful Email Campaign for Your Membership Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#blogposting\",\"name\":\"How to Run a Successful Email Campaign for Your Membership Site\",\"headline\":\"How to Run a Successful Email Campaign for Your Membership Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/MP-How-to-Run-a-Successful-Email-Campaign.jpg\",\"width\":1480,\"height\":832,\"caption\":\"Title Image How to Run a Successful Email Campaign\"},\"datePublished\":\"2024-08-20T09:58:19-04:00\",\"dateModified\":\"2026-09-09T12:27:25-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#webpage\"},\"articleSection\":\"Emails, Marketing, email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"name\":\"Emails\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"position\":3,\"name\":\"Emails\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/emails\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#listItem\",\"name\":\"How to Run a Successful Email Campaign for Your Membership Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#listItem\",\"position\":4,\"name\":\"How to Run a Successful Email Campaign for Your Membership Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"name\":\"Emails\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/\",\"name\":\"Victoria Lloyd\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1790046642\",\"width\":96,\"height\":96,\"caption\":\"Victoria Lloyd\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/\",\"name\":\"How to Run a Successful Email Campaign for Your Membership Site\",\"description\":\"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/MP-How-to-Run-a-Successful-Email-Campaign.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Title Image How to Run a Successful Email Campaign\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-run-a-successful-email-campaign\\\/#mainImage\"},\"datePublished\":\"2024-08-20T09:58:19-04:00\",\"dateModified\":\"2026-09-09T12:27:25-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Run a Successful Email Campaign for Your Membership Site<\/title>\n\n","aioseo_head_json":{"title":"Como executar uma campanha de e-mail bem-sucedida para seu site de associa\u00e7\u00e3o","description":"Saiba como executar uma campanha de e-mail bem-sucedida para seu site de associa\u00e7\u00e3o, desde a escolha das ferramentas certas at\u00e9 a an\u00e1lise e a otimiza\u00e7\u00e3o do conte\u00fado.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/","robots":"max-image-preview:large","keywords":"run a successful email campaign,email marketing,,email marketing","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#blogposting","name":"How to Run a Successful Email Campaign for Your Membership Site","headline":"How to Run a Successful Email Campaign for Your Membership Site","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg","width":1480,"height":832,"caption":"Title Image How to Run a Successful Email Campaign"},"datePublished":"2024-08-20T09:58:19-04:00","dateModified":"2026-09-09T12:27:25-04:00","inLanguage":"pt-BR","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#webpage"},"articleSection":"Emails, Marketing, email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/#listItem","name":"Emails"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/#listItem","position":3,"name":"Emails","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#listItem","name":"How to Run a Successful Email Campaign for Your Membership Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#listItem","position":4,"name":"How to Run a Successful Email Campaign for Your Membership Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/#listItem","name":"Emails"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/","name":"Victoria Lloyd","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1790046642","width":96,"height":96,"caption":"Victoria Lloyd"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/","name":"How to Run a Successful Email Campaign for Your Membership Site","description":"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#mainImage","width":1480,"height":832,"caption":"Title Image How to Run a Successful Email Campaign"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/#mainImage"},"datePublished":"2024-08-20T09:58:19-04:00","dateModified":"2026-09-09T12:27:25-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Run a Successful Email Campaign for Your Membership Site","og:description":"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2024-08-20T13:58:19+00:00","article:modified_time":"2026-09-09T16:27:25+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Run a Successful Email Campaign for Your Membership Site","twitter:description":"Learn how to run a successful email campaign for your membership website, from choosing the right tools to analyzing and optimizing your content.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/08\/MP-How-to-Run-a-Successful-Email-Campaign.jpg"},"aioseo_meta_data":{"post_id":"14391","title":null,"description":"Saiba como executar uma campanha de e-mail bem-sucedida para seu site de associa\u00e7\u00e3o, desde a escolha das ferramentas certas at\u00e9 a an\u00e1lise e a otimiza\u00e7\u00e3o do conte\u00fado.","keywords":[{"label":"run a successful email campaign","value":"run a successful email campaign"},{"label":"email marketing,","value":"email marketing,"}],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-09-09 16:29:37","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:19:27","updated":"2026-09-09 16:29:37","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/\" title=\"Emails\">Emails<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Run a Successful Email Campaign for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Emails","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/"},{"label":"How to Run a Successful Email Campaign for Your Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=14391"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14391\/revisions"}],"predecessor-version":[{"id":72775,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/14391\/revisions\/72775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/67745"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=14391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=14391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=14391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}