{"id":15272,"date":"2017-05-31T10:28:14","date_gmt":"2017-05-31T16:28:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=14722"},"modified":"2017-09-27T00:16:22","modified_gmt":"2017-09-27T06:16:22","slug":"improve-membership-site-conversions-with-these-trust-factors","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/improve-membership-site-conversions-with-these-trust-factors\/","title":{"rendered":"Improve Membership Site Conversions with These Trust Factors"},"content":{"rendered":"

If you\u2019re looking to turn more website visitors into members, you\u2019ll need to ensure your membership site shows you\u2019re credible and trustworthy. In this article, we\u2019ll cover vital trust factors with your website that, if in place, can improve membership-site conversions.<\/p>\n

You may have the best membership content in your field, but if you can\u2019t demonstrate credibility and trustworthiness, no one will want to find out. Thankfully, there are many ways to improve the authority of your website and to make it look more trustworthy. Several of these ways can be implemented quickly, giving you instant credibility.<\/p>\n

Create a Professional Website<\/h4>\n

\"Digital<\/a><\/p>\n

First things first! It\u2019s vital that your website looks the part. If you\u2019re using WordPress, you\u2019re spoiled with choices when it comes to\u00a0finding the right theme<\/a>\u00a0and design for your membership website. However, it\u2019s not just a matter of choosing the best-looking theme or design. You also have to ensure its right for your target audience. What to do? Check out other websites in your industry to see how they present themselves to their audience.<\/p>\n

Creating a professional website with trust appeal isn\u2019t all about design, though. It\u2019s also important that your copy\u2014the text\u2014on your site is well written, free of spelling and grammatical errors, and appropriate for your target audience. For example, if you\u2019re offering a membership product to help WordPress beginners start a blog, you want to tone down the technical jargon on your sales page. Conversely, if you\u2019re offering technical guidance to professionals in a specific field, then using industry terminology will help demonstrate your knowledge and credibility. You may even want to consider\u00a0working with a proofreader or editor<\/a>\u00a0to ensure your site lives up to its potential.<\/p>\n

A few other ways to ensure that your website isn\u2019t hindering membership-site conversion rates include offering a mobile-friendly option, using high-quality images, and reducing load times.<\/p>\n

Use Video Presentations<\/h4>\n

Video is an effective way to increase website engagement, and membership sites are no exception. In addition to using video content to upgrade your membership product, you can also use a video presentation to better connect with your audience and to add trust signals to your site.<\/p>\n

To help put a face to the name or brand of your site, consider creating a welcome video that not only explains the benefits on offer but also introduces you to your audience. This video could be straight-to-camera talking-head footage or a montage of footage from your membership site combined with images that showcase your personality and expertise.<\/p>\n

Share Contact Details<\/h4>\n

Publishing contact details on your site helps increase transparency. Even if a potential member doesn\u2019t actually want to get in touch, having the ability to do so is reassuring.\u00a0Adding a contact form to your WordPress website<\/a>\u00a0is a good place to start, but providing an actual email address further increases trustworthiness. Publishing your business address also helps earn you extra trust points.<\/p>\n

Social (Media) Proof<\/h4>\n

\"Twitter<\/p>\n

Sharing links to your social media profiles not only gives your potential members another way to contact you, it also lets them do some low-level snooping to find out more about you. Be sure to only share links to social media profiles you\u2019re actively using and to fill out your social media profiles in full\u2014no one wants business advice from an\u00a0egg<\/a>!<\/p>\n

Member Testimonials<\/h4>\n

\"Client<\/p>\n

Publishing testimonials from members on your membership site is a powerful way to build trust and improved conversions. The more you can share about the member, such as their name, a photo, a link to their project or profile somewhere, the more trustworthy their testimonial will be. When soliciting feedback from your members, ask them to explain how your product has helped them. And text-based testimonials are good, but video testimonials are often more effective.<\/p>\n

Share Client and Partner Logos<\/h4>\n

If you\u2019ve worked with any impressive clients or partners (influencers), it\u2019s worth mentioning on your site. One way to do so is to\u00a0display client logos<\/a>\u00a0in your content. Hopefully, some of their brand appeal and credibility rubs off on your site while also demonstrating that you\u2019ve worked with some of the best in the industry.<\/p>\n

Publish Case Studies<\/h4>\n

Case studies\u2014another way to use trust signals to improve membership site conversions\u2014can follow your display of client logos and show how you\u2019ve helped clients. Alternatively, these case studies could document the success you\u2019ve had with your own projects, such as increasing productivity, growing your audience, generating more revenue, or some other metric related to your membership content.\u00a0Publishing case studies<\/a>\u00a0from your members demonstrating how your membership site has helped them with their goals is sure to resonate with your audience.<\/p>\n

Awards and Accreditations<\/h4>\n

Like client logos, publishing any awards or accreditations you\u2019ve earned helps demonstrate credibility in an easy-to-digest format. These badges could be from industry-related awards you\u2019ve won or for qualifications you\u2019ve acquired. If you\u2019re a member of any relevant organizations, consider displaying their logos to your site as well.<\/p>\n

Data Visualization<\/h4>\n

\"Charts<\/p>\n

Backing your claims with data also gives your website more credibility and trustworthiness. Just remember, though, that it\u2019s important you present this content in a \u201cviewer-friendly\u201d format. Think charts and graphs rather than cold, hard data.<\/p>\n

Money Back Guarantee Details<\/h4>\n

\"Money<\/p>\n

Want to provide potential members additional reassurance? Consider offering a money-back guarantee. Fixed refund periods are common in the digital product space and can help hesitant audience members to overcome risk aversion when it comes to purchasing products online.<\/p>\n

It\u2019s also a good idea to share how you\u2019ll be collecting payments, including information about rebilling and payment processors.<\/p>\n

Final Thoughts<\/h4>\n

The key to running a successful membership site lies in making the most of the traffic that comes your way. In doing all you can to demonstrate the quality of your membership product and the credibility of your site, you\u2019ll increase the number of visitors who go on to join your membership program.<\/p>\n

Then, once you\u2019ve\u00a0improved your website conversion rates<\/a>, you can move on to\u00a0reducing your membership site\u2019s churn rate<\/a>\u00a0and keeping members signed up longer. \u00a0There\u2019s always something you can do to make your site more successful.<\/p>\n

Which trust factors will you be adding to your membership site? Let us know in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re looking to turn more website visitors into members, you\u2019ll need to ensure your membership site shows you\u2019re credible and trustworthy. In this article, we\u2019ll cover vital trust factors with your website that, if in place, can improve membership-site conversions. You may have the best membership content in your field, but if you can\u2019t [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[318,378],"class_list":{"0":"post-15272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-conversion-rates","9":"tag-trust-factors","10":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t