{"id":15285,"date":"2017-05-24T10:21:57","date_gmt":"2017-05-24T16:21:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=14735"},"modified":"2017-09-27T00:14:40","modified_gmt":"2017-09-27T06:14:40","slug":"how-to-use-google-adwords","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-google-adwords\/","title":{"rendered":"How to Use Google AdWords"},"content":{"rendered":"

Google AdWords is not your average online advertising service. Google AdWords is, well, Google (and if you recall from our article last week<\/a>, Internet-marketing guru John Deulloa says that \u201clocation, location, location\u201d is \u201cGoogle, Google, Google\u201d when you\u2019re advertising online). Let\u2019s just reiterate that Google is the place online users go to find what they need. And the hits that come up first are those that meet the criteria in Google\u2019s algorithm. If you pay for a Google Ad, your site will be ranked at the top of the list (as long as it meets Google\u2019s quality standards, of course).<\/p>\n

For example, type in \u201cpizza delivery near me,\u201d and you\u2019ll see numerous results, but the ones on top? Yep. They\u2019re ads.<\/p>\n

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How Does Google AdWords Work?<\/h4>\n

Of course, to really benefit from AdWords, you need to know how best to use it so you get an ROI. The first step is understanding how Google AdWords is set up (and there are several different ad options). While we don\u2019t claim to be Google AdWords experts (nor are we endorsers), we\u2019ve pulled together some information we think is a helpful primer for using this advertising service.<\/p>\n

Google AdWords isn\u2019t just one-ad-fits-all. It offers ads through the search network (the image shown above) as well as display ads, which are a banner-style advertisement on a website that is part of Google\u2019s display network. Wordstream<\/a> states that the Google display network reaches \u201c90% of global Internet users.\u201d Google, Google, Google, indeed. If you\u2019re going to spend money on advertising, these stats show Google is the place to do it!<\/p>\n

The display network is known as pay-per-click (PPC) or cost-per-click (CPC) advertising (warning\u2014you pay per click, not per conversion or sale), and it\u2019s connected to keywords. You can bid on keywords your customers are likely to use in a search, so you\u2019ll want to do some serious research on which keywords your ideal customer uses. Not sure where to start your research? Luckily, Google has a Keyword Planner<\/a> you can use to determine the best and most-used keywords for your ads. It\u2019s free, and even more, it can also help you set budgets and bids. If using the Keyword Planner is overwhelming, well, there\u2019s a guide for that<\/a> too, provided by Google. (Have we mentioned Google has it all?)<\/p>\n

The other two forms of AdWords advertising are video ads and app ads. Video ads appear to users watching YouTube. When was the last time you watched a full ad on YouTube? Well, if you did, it\u2019s likely you were genuinely interested in what the business had to offer. Here\u2019s some good news with video ads: you only pay when a viewer watches your ad. If your business has an app, you can advertise it through AdWords and it will appear across Google\u2019s networks when the user is on their iOS or mobile phone. With app ads, you\u2019ll set a cost-per-install budget similar to price-per-click with keyword searches.<\/p>\n

Budgets and Bids<\/h4>\n

Ah, yes\u2014budgets and bids. The money part. Although the bidding process may seem complicated, there are tools that make it easier. Additionally, here\u2019s the basic how-to on the Google auction:<\/p>\n