{"id":15372,"date":"2017-06-07T10:33:57","date_gmt":"2017-06-07T16:33:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=14845"},"modified":"2017-09-27T00:17:10","modified_gmt":"2017-09-27T06:17:10","slug":"linkedin-company-pages-your-checklist-for-best-practices","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/linkedin-company-pages-your-checklist-for-best-practices\/","title":{"rendered":"P\u00e1ginas da empresa no LinkedIn: Sua lista de verifica\u00e7\u00e3o de pr\u00e1ticas recomendadas"},"content":{"rendered":"<p>H\u00e1 alguns meses, apresentamos a voc\u00ea uma vis\u00e3o geral de <a href=\"https:\/\/memberpress.com\/pt\/linkedin-101-personal-profiles-and-company-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>onde falamos brevemente sobre a cria\u00e7\u00e3o de p\u00e1ginas de empresas. Vamos nos aprofundar um pouco mais nas melhores maneiras de usar esse recurso.<\/p>\n<p>Um dos principais objetivos do LinkedIn (a maior plataforma de m\u00eddia social para profissionais e empresas) \u00e9 o networking - conectar-se com outras pessoas do seu setor e fazer com que elas conhe\u00e7am sua empresa e sua marca. Isso requer a\u00e7\u00e3o de sua parte e intera\u00e7\u00e3o n\u00e3o apenas com seguidores e conex\u00f5es, mas tamb\u00e9m com sua rede, e a melhor maneira de fazer isso \u00e9 criar uma p\u00e1gina da empresa. Mas, primeiro, voc\u00ea precisar\u00e1 de um perfil pessoal.<\/p>\n<h4>Cria\u00e7\u00e3o de sua an\u00e1lise de perfil pessoal<\/h4>\n<p>Lembre-se de que seu perfil \u00e9 como um cart\u00e3o de visitas on-line ou um curr\u00edculo que mostra sua experi\u00eancia, conhecimento, habilidades, cargos passados e atuais e suas certifica\u00e7\u00f5es e diplomas. Use seu perfil pessoal para fazer contatos com outras pessoas e, em seguida, conecte sua p\u00e1gina de perfil \u00e0 p\u00e1gina da empresa. E \u00e9 uma pr\u00e1tica kosher compartilhar atualiza\u00e7\u00f5es da empresa em seu perfil pessoal e incentivar seus funcion\u00e1rios a compartilh\u00e1-las tamb\u00e9m! Depois de colocar seu perfil em ordem, voc\u00ea pode configurar a p\u00e1gina da empresa.<\/p>\n<h4>P\u00e1gina de sua empresa<\/h4>\n<p>Ent\u00e3o, o que \u00e9 exatamente um <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1561?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina da empresa<\/a>? \u00c9 o lugar no LinkedIn onde voc\u00ea fala sobre sua empresa: quais servi\u00e7os e produtos voc\u00ea oferece, por que sua empresa \u00e9 \u00fanica e o que voc\u00ea est\u00e1 procurando em recrutadores. Voc\u00ea pode compartilhar conte\u00fado de blog, promover eventos e recapitular sess\u00f5es de confer\u00eancias ou webinars. E, \u00e9 claro, \u00e9 aqui que voc\u00ea pode compartilhar conte\u00fado de outras pessoas do seu setor. \u00c9 aqui que voc\u00ea mostra que est\u00e1 por dentro do seu setor, oferecendo dicas e conselhos n\u00e3o apenas com seu pr\u00f3prio conte\u00fado, mas tamb\u00e9m compartilhando o conte\u00fado informativo e \u00fatil de outras pessoas.<\/p>\n<h4>Configure-o<\/h4>\n<p>Configurar a p\u00e1gina de sua empresa \u00e9 f\u00e1cil:<\/p>\n<ol>\n<li>Em seu perfil pessoal, clique no \u00edcone Trabalho.<\/li>\n<li>Clique em \"Create a Company Page\" (Criar uma p\u00e1gina da empresa).<\/li>\n<li>Digite o nome de sua empresa.<\/li>\n<li>Em seguida, voc\u00ea precisar\u00e1 verificar se \u00e9 um representante autorizado da empresa.<\/li>\n<li>Clique em \"Criar p\u00e1gina\".<\/li>\n<li>Em seguida, clique em \"Get started\".<\/li>\n<\/ol>\n<p>(Visite o site do LinkedIn <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/710\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de ajuda<\/a> para obter mais dicas sobre como configurar sua p\u00e1gina).<\/p>\n<p>E aqui est\u00e3o alguns truques para fazer sua p\u00e1gina se destacar:<\/p>\n<ul>\n<li>Adicione uma imagem de perfil e uma imagem de banner de fundo. LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/best-practices?\" target=\"_blank\" rel=\"noopener noreferrer\">recomenda<\/a> que uma dessas imagens seja o logotipo de sua empresa, pois \"empresas com imagens de logotipo recebem seis vezes mais tr\u00e1fego em suas p\u00e1ginas\".<\/li>\n<li>Adicione a descri\u00e7\u00e3o da sua empresa com uma ideia clara de com quem voc\u00ea est\u00e1 tentando se conectar no LinkedIn. Ao preencher a descri\u00e7\u00e3o da empresa em sua p\u00e1gina, considere estas dicas para profissionais de reda\u00e7\u00e3o:\n<ul>\n<li>Conhe\u00e7a seu p\u00fablico. Em outras palavras, direcione sua descri\u00e7\u00e3o para aqueles que voc\u00ea deseja atrair: clientes em potencial, colegas atuais e antigos ou recrutadores de funcion\u00e1rios? Podem ser todos os tr\u00eas, desde que a descri\u00e7\u00e3o encapsule o que sua empresa tem a oferecer.<\/li>\n<li>Torne-o novo e cativante. Para chamar a aten\u00e7\u00e3o de algu\u00e9m, voc\u00ea precisa oferecer o que essa pessoa est\u00e1 procurando, \u00e9 claro, mas o que torna sua empresa e seus produtos diferentes dos outros em seu campo? (Dica b\u00f4nus: escreva a sua descri\u00e7\u00e3o de forma a chamar a aten\u00e7\u00e3o de algu\u00e9m, mesmo que essa pessoa n\u00e3o esteja necessariamente procurando o seu produto).<\/li>\n<li>Seja conciso. Com tanto conte\u00fado para consumir, as pessoas rolam a p\u00e1gina rapidamente. V\u00e1 direto ao ponto do que voc\u00ea e sua empresa t\u00eam a oferecer.<\/li>\n<\/ul>\n<\/li>\n<li>Adicione as especialidades de sua empresa. Essas s\u00e3o palavras-chave de SEO, pessoal! Use palavras e termos que as pessoas usar\u00e3o ao pesquisar o que voc\u00ea oferece. Coloque aquilo pelo qual sua empresa \u00e9 conhecida - o que voc\u00ea faz, quem s\u00e3o seus clientes-alvo etc. As palavras-chave corretas tornam sua p\u00e1gina mais f\u00e1cil de ser encontrada e garantem que ela apare\u00e7a nas pesquisas.<\/li>\n<\/ul>\n<h4>Ganhar seguidores<\/h4>\n<p>H\u00e1 muitos conselhos por a\u00ed sobre como ganhar seguidores em qualquer plataforma de m\u00eddia social, e os m\u00e9todos para atrair seguidores s\u00e3o semelhantes, mas cada plataforma social tem suas pr\u00f3prias expectativas de comportamento - ou seja, no LinkedIn, voc\u00ea est\u00e1 se conectando com profissionais e compartilhando publica\u00e7\u00f5es e status sobre seu setor, n\u00e3o sobre a formatura de seus filhos no jardim de inf\u00e2ncia ou o churrasco da fam\u00edlia (isso seria para o Facebook). Mas aqui est\u00e3o algumas coisas que voc\u00ea pode fazer para come\u00e7ar a atrair seguidores para a p\u00e1gina da sua empresa:<\/p>\n<ul>\n<li>Recrute seus funcion\u00e1rios e clientes atuais para seguir sua p\u00e1gina e compartilhar seu conte\u00fado.<\/li>\n<li>Participe de grupos do LinkedIn, mas n\u00e3o pe\u00e7a para ser seguido. Fa\u00e7a outros <em>querer<\/em> para segui-lo, envolvendo-se em conversas e mostrando a elas o que voc\u00ea oferece. \u00c9 mais prov\u00e1vel que as pessoas sigam voc\u00ea se voc\u00ea for um recurso \u00fatil. (<em>Observa\u00e7\u00e3o: voc\u00ea s\u00f3 pode participar de um grupo com seu perfil pessoal, n\u00e3o com o perfil de sua empresa<\/em>.)<\/li>\n<li>Deixe que as pessoas saibam que voc\u00ea est\u00e1 no LinkedIn! Use um bot\u00e3o Seguir em seu site e blog e convide os seguidores do Facebook e do Twitter a segui-lo tamb\u00e9m no LinkedIn.<\/li>\n<\/ul>\n<h4>Vamos falar sobre conte\u00fado (novamente!)<\/h4>\n<p>Lembre-se, o LinkedIn n\u00e3o \u00e9 uma rede de publicidade - \u00e9 um lugar para se conectar (\u00e9 por isso que os seguidores da rede s\u00e3o chamados de conex\u00f5es). Dito isso, o LinkedIn \u00e9 uma plataforma fant\u00e1stica para compartilhar artigos e postagens de neg\u00f3cios, mas, como sempre, voc\u00ea precisa garantir que seu conte\u00fado seja excelente.<\/p>\n<p>Ao criar seu pr\u00f3prio conte\u00fado, considere estas dicas:<\/p>\n<ul>\n<li>Inclua imagens e m\u00eddia digital de alta qualidade, como v\u00eddeos. E isso \u00e9 quase desnecess\u00e1rio dizer, mas certifique-se de que a imagem usada corresponda \u00e0 mensagem (nada de imagens que atraiam cliques, por favor!).<\/li>\n<li>Crie t\u00edtulos atraentes que incentivem o p\u00fablico a se envolver com voc\u00ea e fa\u00e7a isso com o m\u00ednimo de caracteres poss\u00edvel. Pense nisso como um discurso de elevador: compartilhe um fato ou uma estat\u00edstica convincente, apresente um problema e prometa ao leitor uma solu\u00e7\u00e3o ou um di\u00e1logo educado.<\/li>\n<li>Fa\u00e7a perguntas, compartilhe percep\u00e7\u00f5es e incentive a discuss\u00e3o. Lembre-se de que, com o LinkedIn, voc\u00ea est\u00e1 visando a um p\u00fablico espec\u00edfico e tentando atrair pessoas do seu setor, portanto, mostre que tem conhecimento, paix\u00e3o e interesse em conversar com outras pessoas.<\/li>\n<li>Promova seus eventos. Est\u00e1 planejando uma grande confer\u00eancia? Escreva sobre ela! Conte \u00e0s pessoas sobre o evento. Acabou de encerrar um semin\u00e1rio? Escreva sobre ele e compartilhe os destaques, possivelmente incluindo at\u00e9 mesmo videoclipes de algumas das sess\u00f5es.<\/li>\n<li>Use p\u00e1ginas de demonstra\u00e7\u00e3o. Falamos brevemente sobre essa ferramenta \u00fatil em nosso \u00faltimo artigo sobre o LinkedIn, mas aqui est\u00e1 uma r\u00e1pida revis\u00e3o: Uma p\u00e1gina de demonstra\u00e7\u00e3o \u00e9 onde voc\u00ea pode destacar um de seus produtos ou marcas. As p\u00e1ginas de mostru\u00e1rio fazem parte da p\u00e1gina da sua empresa, mas funcionam como uma p\u00e1gina separada, portanto, voc\u00ea precisar\u00e1 fazer com uma p\u00e1gina de mostru\u00e1rio o mesmo que faria com uma p\u00e1gina da empresa, como compartilhar conte\u00fado e mant\u00ea-la atualizada.<\/li>\n<li>Se voc\u00ea estiver se sentindo sobrecarregado sobre como organizar e programar seu conte\u00fado, crie um <a href=\"https:\/\/memberpress.com\/pt\/creating-useful-content-calendars\/\" target=\"_blank\" rel=\"noopener noreferrer\">calend\u00e1rio de conte\u00fado<\/a> para manter tudo em ordem (e sua sanidade mental intacta).<\/li>\n<\/ul>\n<p>Como em qualquer plataforma de m\u00eddia social, criar conte\u00fado excelente \u00e9 uma coisa, mas compartilhar o conte\u00fado de outras pessoas no LinkedIn \u00e9, na verdade, a coisa mais eficaz. LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2016\/5-non-obvious-ways-to-improve-your-linkedin-company-page\" target=\"_blank\" rel=\"noopener noreferrer\">recomenda<\/a> que voc\u00ea publique at\u00e9 quatro vezes por dia, portanto, crie suas pr\u00f3prias publica\u00e7\u00f5es e artigos e compartilhe tamb\u00e9m conte\u00fado excelente de outras pessoas.<\/p>\n<p><em>H\u00e1 muito o que aprender sobre o LinkedIn, como estrat\u00e9gias para neg\u00f3cios globais, uso de conte\u00fado patrocinado e recrutamento de novos talentos. Sobre o que voc\u00ea gostaria de aprender a seguir? Deixe-nos saber nos coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let\u2019s delve a bit deeper into the best ways to use this feature. One of the main purposes of LinkedIn (the largest social media platform for professionals and businesses) is networking\u2014connecting with others in your industry [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,94,362],"tags":[278,293],"class_list":{"0":"post-15372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-marketing","9":"category-social-media","10":"tag-best-practices","11":"tag-linkedin","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. 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