{"id":15387,"date":"2017-06-21T10:10:20","date_gmt":"2017-06-21T16:10:20","guid":{"rendered":"https:\/\/memberpress.com\/?p=14868"},"modified":"2025-02-21T07:36:41","modified_gmt":"2025-02-21T12:36:41","slug":"making-your-membership-site-more-interactive","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/","title":{"rendered":"Como e por que tornar seu site de associa\u00e7\u00e3o mais interativo"},"content":{"rendered":"<p>Se voc\u00ea deseja que seu site de associa\u00e7\u00e3o seja um sucesso, \u00e9 fundamental torn\u00e1-lo mais interativo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1a97f3e7e34\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1a97f3e7e34\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/#Why_Make_Your_Membership_Site_More_Interactive\" >Por que tornar seu site de associa\u00e7\u00e3o mais interativo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/#How_to_Make_Your_Membership_Site_More_Interactive\" >Como tornar seu site de associa\u00e7\u00e3o mais interativo<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Redes sociais como o Facebook e f\u00f3runs de discuss\u00e3o como o Reddit provaram que as pessoas t\u00eam apetite por intera\u00e7\u00e3o on-line. Os dias de consumo passivo de conte\u00fado, se n\u00e3o acabaram, certamente diminu\u00edram.<\/p>\n<p>Neste artigo, abordaremos onze maneiras de tornar seu site de associa\u00e7\u00e3o mais interativo, incluindo links para ferramentas que podem ajudar os usu\u00e1rios do WordPress a implementar rapidamente essas ideias. Entretanto, antes de abordarmos essas onze sugest\u00f5es, vamos analisar rapidamente por que voc\u00ea deseja tornar seu site de associa\u00e7\u00e3o mais interativo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Make_Your_Membership_Site_More_Interactive\"><\/span>Por que tornar seu site de associa\u00e7\u00e3o mais interativo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incentivar e aumentar o envolvimento do usu\u00e1rio \u00e9 um dos principais motivos. Quando os usu\u00e1rios est\u00e3o envolvidos, \u00e9 mais prov\u00e1vel que eles retornem ao seu site no futuro e se inscrevam para acessar mais conte\u00fado envolvente.<\/p>\n<p>E adicionar conte\u00fado que seja <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\">mais envolvente e interativo para seu site de associa\u00e7\u00e3o<\/a> tamb\u00e9m pode ajudar a aumentar o valor percebido de seu produto. \u00c9 mais f\u00e1cil vender um site de associa\u00e7\u00e3o com webinars, question\u00e1rios, f\u00f3runs de discuss\u00e3o e ferramentas interativas do que um site composto apenas de texto e imagens. Al\u00e9m disso, seu site de associa\u00e7\u00e3o atrair\u00e1 um p\u00fablico mais amplo se fizer uso de diferentes m\u00e9todos de consumo de conte\u00fado.<\/p>\n<p>Tornar seu site mais interativo tamb\u00e9m pode ajudar\u00a0<a href=\"https:\/\/memberpress.com\/pt\/improve-membership-site-conversions-with-these-trust-factors\/\">aumentar suas taxas de convers\u00e3o de inscri\u00e7\u00e3o de membros<\/a>.<\/p>\n<p>Se voc\u00ea conseguir persuadir os visitantes a fazer uma microintera\u00e7\u00e3o com seu site, eles estar\u00e3o mais propensos a fazer uma intera\u00e7\u00e3o maior no futuro. Essa abordagem \u00e9 muito parecida com a cl\u00e1ssica\u00a0<a href=\"http:\/\/faculty.babson.edu\/krollag\/org_site\/soc_psych\/freed_fras_foot.html\">t\u00e9cnica de vendas \"p\u00e9 na porta<\/a>A solicita\u00e7\u00e3o inicial de algo pequeno aumenta as chances de obter um sim para uma solicita\u00e7\u00e3o maior posteriormente. Pedir aos visitantes que fa\u00e7am algo, como deixar um coment\u00e1rio, pode aumentar a probabilidade de eles fazerem algo, como se tornarem membros ou comprarem um produto no futuro.<\/p>\n<p>Por fim, os recursos interativos do site incentivam os visitantes a retornar ao seu site. Se um visitante deixa um coment\u00e1rio ou insere um conte\u00fado, h\u00e1 uma chance maior de que ele volte para saber se algu\u00e9m respondeu ou se foi bem-sucedido.<\/p>\n<p>Devido aos diferentes benef\u00edcios de tornar seu site mais interativo, \u00e9 recomend\u00e1vel que voc\u00ea disponibilize seus novos recursos interativos para n\u00e3o membros e para usu\u00e1rios registrados. Aqui est\u00e3o onze maneiras de fazer exatamente isso:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Membership_Site_More_Interactive\"><\/span>Como tornar seu site de associa\u00e7\u00e3o mais interativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14878 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Discussion-Forum1.png\" alt=\"F\u00f3rum de discuss\u00e3o do bbPress\" width=\"1480\" height=\"526\" \/><\/p>\n<p>Agora que j\u00e1 abordamos os porqu\u00eas, vamos falar sobre os \"como\".<\/p>\n<h4>1) Inicie um blog ou podcast e habilite os coment\u00e1rios<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14869\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Comments.png\" alt=\"Permitir coment\u00e1rios em seu site\" width=\"1480\" height=\"824\" \/><\/p>\n<p>Se voc\u00ea estiver usando o WordPress para alimentar seu site de associa\u00e7\u00e3o, o uso do recurso de blog \u00e9 uma maneira r\u00e1pida de tornar seu site mais interativo. Ao publicar conte\u00fado em uma programa\u00e7\u00e3o regular, voc\u00ea d\u00e1 aos visitantes um motivo para retornar ao seu site e, ao mesmo tempo, aumenta suas chances de\u00a0<a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\">boa classifica\u00e7\u00e3o<\/a>\u00a0nos mecanismos de pesquisa.<\/p>\n<p>Quando voc\u00ea ativa um sistema de coment\u00e1rios para o seu blog, os leitores podem interagir diretamente com cada conte\u00fado que voc\u00ea publica. N\u00e3o deixe de responder aos coment\u00e1rios em tempo h\u00e1bil para incentivar a discuss\u00e3o. Voc\u00ea pode at\u00e9 considerar a possibilidade de atualizar seu sistema de coment\u00e1rios com um servi\u00e7o como o\u00a0<a href=\"https:\/\/disqus.com\/admin\/wordpress\/\">Disqus<\/a>.<\/p>\n<p>Se escrever posts de blog n\u00e3o for seu forte, tudo o que discutimos acima, e muito mais, se aplica a\u00a0<a href=\"https:\/\/memberpress.com\/pt\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\">Cria\u00e7\u00e3o de um podcast para seu site de associa\u00e7\u00e3o<\/a>.<\/p>\n<h4>2) Ativar um sistema de classifica\u00e7\u00f5es e avalia\u00e7\u00f5es de conte\u00fado<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14870\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Rating.png\" alt=\"Sistema de classifica\u00e7\u00f5es\" width=\"1480\" height=\"608\" \/><\/p>\n<p>\u00c0s vezes, os coment\u00e1rios dos leitores n\u00e3o s\u00e3o apropriados para o seu conte\u00fado, ou deix\u00e1-los exige muito tempo\/esfor\u00e7o dos visitantes. A boa not\u00edcia \u00e9 que voc\u00ea pode permitir que seu p\u00fablico d\u00ea sua opini\u00e3o sobre seu conte\u00fado e, ao mesmo tempo, colher os benef\u00edcios de tornar seu site interativo usando um plug-in gratuito como o\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/rating-widget\/\">Widget de classifica\u00e7\u00e3o: Sistema de avalia\u00e7\u00e3o com estrelas<\/a>que permite que os visitantes se envolvam facilmente com seu conte\u00fado simplesmente clicando em um bot\u00e3o.<\/p>\n<h4>3) Adicionar um f\u00f3rum de discuss\u00e3o<\/h4>\n<p>Se voc\u00ea deseja adicionar um f\u00f3rum de discuss\u00e3o \u00e0 \u00e1rea protegida de sua associa\u00e7\u00e3o ou torn\u00e1-lo dispon\u00edvel publicamente para todos os visitantes, o\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/bbpress\/\">plug-in gratuito do bbPress para WordPress<\/a>\u00a0torna tudo mais f\u00e1cil.<\/p>\n<p>Oferecer aos visitantes um local para discutir ideias e compartilhar pensamentos \u00e9 uma \u00f3tima maneira de tornar seu site mais interativo. Dependendo da configura\u00e7\u00e3o do f\u00f3rum de discuss\u00e3o, os usu\u00e1rios podem receber e-mails de notifica\u00e7\u00e3o sempre que houver novas atividades, o que ajuda a atra\u00ed-los de volta ao seu site.<\/p>\n<p>Fornecer suporte, oferecer conselhos ou simplesmente criar um local onde sua comunidade possa se unir s\u00e3o apenas algumas das maneiras de usar os f\u00f3runs de discuss\u00e3o.<\/p>\n<p><em><a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">Leia: Como adicionar um f\u00f3rum de discuss\u00e3o ao seu site WordPress<\/a><\/em><\/p>\n<h4>4) Aproveite os recursos de redes sociais<\/h4>\n<p>As redes sociais, como o Facebook e o Twitter, orgulham-se de seu n\u00edvel de envolvimento do usu\u00e1rio. Ent\u00e3o, por que n\u00e3o adicionar alguns de seus melhores recursos ao seu site? Os usu\u00e1rios do WordPress podem instalar a rede social gratuita em um<a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\">Plug-in do BuddyPress<\/a> e come\u00e7ar a aproveitar os recursos de redes sociais, como perfis de usu\u00e1rios personalizados, grupos, fluxos de atividades, amizades e notifica\u00e7\u00f5es em seus sites.<\/p>\n<h4>5) Permita que os visitantes enviem conte\u00fado<\/h4>\n<p>Aceitar conte\u00fado gerado pelo usu\u00e1rio em seu site traz muitos benef\u00edcios. O conte\u00fado adicional n\u00e3o apenas ajuda com sua\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-successful-content-marketing-strategy\/\">estrat\u00e9gia de marketing de conte\u00fado<\/a>isso certamente estimular\u00e1 o engajamento. O conte\u00fado gerado pelo usu\u00e1rio pode ser apresentado de v\u00e1rias formas, incluindo postagens de convidados no seu blog ou envios de itens para os artigos da sua lista. Plugins gratuitos como\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/front-end-publishing\/\">Publica\u00e7\u00e3o de front-end<\/a> facilitam a aceita\u00e7\u00e3o de envios de conte\u00fado de seu p\u00fablico, enquanto ferramentas como\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/listly\/\">Listly<\/a>\u00a0facilitar o gerenciamento de postagens de listas geradas por usu\u00e1rios.<\/p>\n<h4>6) Inicie um boletim informativo por e-mail<\/h4>\n<p><a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a> beneficia seu site de associa\u00e7\u00e3o de v\u00e1rias maneiras, sendo uma das principais o aumento da interatividade. Ao oferecer aos visitantes e membros a oportunidade de se inscreverem em um boletim informativo por e-mail, voc\u00ea tem uma maneira de enviar uma mensagem a eles sempre que tiver algo a anunciar. Como os assinantes podem responder aos seus e-mails, isso proporciona ao seu p\u00fablico mais uma maneira de interagir com voc\u00ea e de se sentir parte da sua comunidade. Espera-se que esse maior n\u00edvel de integra\u00e7\u00e3o tamb\u00e9m <a href=\"https:\/\/memberpress.com\/pt\/end-involuntary-membership-site-churn\/\">reduz sua taxa de rotatividade de membros<\/a>.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\">Execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida<\/a>\u00a0n\u00e3o \u00e9 f\u00e1cil, mas vale a pena criar uma lista de contatos que estejam interessados em seu site de associa\u00e7\u00e3o.<\/p>\n<h4>7) Crie question\u00e1rios, enquetes e pesquisas<\/h4>\n<p>Algumas pessoas adoram responder a pesquisas e responder a question\u00e1rios. Para outras, elas s\u00e3o uma necessidade, pois fornecem as informa\u00e7\u00f5es que est\u00e3o procurando. Se voc\u00ea optar por adicionar enquetes divertidas ou question\u00e1rios s\u00e9rios que ajudem as pessoas a decidir qual a\u00e7\u00e3o tomar em seguida, h\u00e1 muitas ferramentas para ajudar os usu\u00e1rios do WordPress a adicion\u00e1-las a seus sites.<\/p>\n<p>Esses recursos n\u00e3o s\u00f3 podem aumentar as taxas de envolvimento do site de associa\u00e7\u00e3o, como tamb\u00e9m podem tornar seu conte\u00fado mais compartilh\u00e1vel e, ao mesmo tempo, dar ao seu p\u00fablico um motivo para voltar ao site no futuro. As pesquisas tamb\u00e9m permitem que voc\u00ea colete feedback valioso para orientar seu projeto de associa\u00e7\u00e3o na dire\u00e7\u00e3o certa.<\/p>\n<h4>8) Publique ferramentas interativas<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14871\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Calculator.png\" alt=\"Calculadora on-line\" width=\"1480\" height=\"789\" \/><\/p>\n<p>Dependendo do t\u00f3pico do seu site de associa\u00e7\u00e3o, a cria\u00e7\u00e3o de ferramentas on-line, como calculadoras ou geradores, \u00e9 uma \u00f3tima maneira de tornar seu site mais interativo. Se voc\u00ea estiver administrando um site de associa\u00e7\u00e3o relacionado a finan\u00e7as, calculadoras de hipoteca ou de poupan\u00e7a s\u00e3o uma boa op\u00e7\u00e3o; para projetos relacionados a design, pense em geradores de paleta de cores. Se voc\u00ea n\u00e3o quiser criar nenhuma dessas ferramentas por conta pr\u00f3pria, um\u00a0<a href=\"https:\/\/www.google.co.uk\/search?safe=strict&q=calculators+to+embed+in+your+website&spell=1&sa=X&ved=0ahUKEwiFmbXTrr3UAhVLD8AKHfquDKMQvwUIJSgA&biw=1600&bih=771\">pesquisa r\u00e1pida no Google<\/a>\u00a0fornecer\u00e1 algo que voc\u00ea pode adicionar ao seu site com apenas alguns cliques.<\/p>\n<h4>9) Realize concursos e brindes<\/h4>\n<p>N\u00e3o h\u00e1 nada de errado em subornar seus visitantes para que se envolvam com voc\u00ea. Afinal de contas, algu\u00e9m que se esfor\u00e7ou para se inscrever para ganhar um pr\u00eamio tem mais probabilidade de participar do seu boletim informativo por e-mail ou de se tornar um membro.<\/p>\n<p>Mais uma vez, os usu\u00e1rios do WordPress t\u00eam muitas op\u00e7\u00f5es quando se trata de realizar sorteios e concursos personalizados em seus sites com o recurso gratuito\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/contestfriend\/\">Amigo do concurso<\/a>\u00a0e\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/pick-giveaway-winner\/\">Escolha o vencedor do sorteio<\/a>\u00a0sendo os aplicativos um bom ponto de partida.<\/p>\n<h4>10) Habilite o bate-papo ao vivo<\/h4>\n<p>As ferramentas de chat ao vivo s\u00e3o usadas com bons resultados por muitas lojas de com\u00e9rcio eletr\u00f4nico e sites que vendem servi\u00e7os. Basta instalar um aplicativo gratuito\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/tidio-live-chat\/\">plug-in<\/a>Voc\u00ea pode conversar com os visitantes em tempo real. Esse n\u00edvel de interatividade permite que voc\u00ea responda a qualquer pergunta de \u00faltima hora que possa estar impedindo os membros em potencial de darem o passo final para entrar no seu site.<\/p>\n<h4>11) N\u00e3o se esque\u00e7a da sua p\u00e1gina de contato<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14873\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Contact-Form.png\" alt=\"Adicionar um formul\u00e1rio de contato\" width=\"1480\" height=\"971\" \/><\/p>\n<p>Por \u00faltimo, mas certamente n\u00e3o menos importante,\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/ninja-forms\/\">n\u00e3o se esque\u00e7a de adicionar uma p\u00e1gina de contato<\/a>\u00a0em seu site. Na verdade, essa deve ser sua primeira tarefa quando se trata de tornar seu site mais interativo. Se quiser ajudar os visitantes a ficarem mais pr\u00f3ximos de se tornarem membros, oferecer a eles uma maneira de entrar em contato com voc\u00ea n\u00e3o s\u00f3 garantir\u00e1 que eles possam entrar em contato se tiverem alguma d\u00favida, mas tamb\u00e9m poder\u00e1 garantir que voc\u00ea estar\u00e1 dispon\u00edvel para eles no futuro.<\/p>\n<h4>Considera\u00e7\u00f5es finais<\/h4>\n<p>Como voc\u00ea pode ver, h\u00e1 muitas maneiras de tornar seu site de associa\u00e7\u00e3o mais interativo. Se voc\u00ea quiser manter contato com os visitantes depois que eles sa\u00edrem do site, dar-lhes um motivo para voltar ou oferecer mais valor aos membros existentes, melhorar a interatividade do seu site de associa\u00e7\u00e3o \u00e9 uma etapa inteligente no caminho para o sucesso.<\/p>\n<p><em>Como voc\u00ea tornar\u00e1 seu site de associa\u00e7\u00e3o mais interativo? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you want your membership site to be a success, making it more interactive is key. Social networks like Facebook and discussion forums such as Reddit have proven that people have an appetite for online interaction. The days of passive content consumption are, if not over, then certainly diminished. In this article, we\u2019ll cover eleven 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