{"id":15387,"date":"2017-06-21T10:10:20","date_gmt":"2017-06-21T16:10:20","guid":{"rendered":"https:\/\/memberpress.com\/?p=14868"},"modified":"2025-02-21T07:36:41","modified_gmt":"2025-02-21T12:36:41","slug":"making-your-membership-site-more-interactive","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/","title":{"rendered":"The Hows and Whys of Making Your Membership Site More Interactive"},"content":{"rendered":"<p>If you want your membership site to be a success, making it more interactive is key.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e021a59e436\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e021a59e436\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/#Why_Make_Your_Membership_Site_More_Interactive\" >Why Make Your Membership Site More Interactive?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/#How_to_Make_Your_Membership_Site_More_Interactive\" >How to Make Your Membership Site More Interactive<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Social networks like Facebook and discussion forums such as Reddit have proven that people have an appetite for online interaction. The days of passive content consumption are, if not over, then certainly diminished.<\/p>\n<p>In this article, we\u2019ll cover eleven ways you can make your membership site more interactive, including links to tools that can help WordPress users quickly implement these ideas. However, before we get to these eleven suggestions, let\u2019s quickly look at why you want to make your membership site more interactive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Make_Your_Membership_Site_More_Interactive\"><\/span>Why Make Your Membership Site More Interactive?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Encouraging and increasing user engagement is one of the main reasons. When users are engaged, they're more likely to return to your website in the future as well as sign up to access more of your engaging content.<\/p>\n<p>And adding content that\u2019s <a href=\"https:\/\/memberpress.com\/blog\/membership-engagement\/\">more engaging and interactive to your membership site<\/a> can also help increase the perceived value of your product. It\u2019s easier to sell a membership site boasting webinars, quizzes, discussion boards, and interactive tools than one simply comprised of text and images. In addition, your membership site will appeal to a wider audience if it makes use of the different methods of content consumption.<\/p>\n<p>Making your site more interactive can also help\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\">increase your membership sign-up conversion rates<\/a>.<\/p>\n<p>If you can persuade visitors to make a micro interaction with your website, they\u2019ll be more likely to make a larger interaction in the future. This approach is much like the classic\u00a0<a href=\"http:\/\/faculty.babson.edu\/krollag\/org_site\/soc_psych\/freed_fras_foot.html\">foot-in-the-door sales technique<\/a>,\u00a0where initially asking for something small improves the chances of getting a yes to a bigger request later on. Asking visitors to do something such as leaving a comment can increase the likelihood of them doing something like becoming a member or purchasing a product down the line.<\/p>\n<p>Finally, interactive website features encourage visitors to return to your site. If a visitor leaves a comment or enters content, there\u2019s a better chance they\u2019ll come back to find out if anyone has replied or if they\u2019ve been successful.<\/p>\n<p>Due to the different benefits of making your site more interactive, it\u2019s recommended you make your new interactive features available to nonmembers as well as registered users. Here are eleven ways to do just that:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Membership_Site_More_Interactive\"><\/span>How to Make Your Membership Site More Interactive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14878 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Discussion-Forum1.png\" alt=\"bbPress Discussion Forum\" width=\"1480\" height=\"526\" \/><\/p>\n<p>Now that we\u2019ve covered the whys, let\u2019s talk about the hows.<\/p>\n<h4>1) Start a Blog or Podcast and Enable Comments<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14869\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Comments.png\" alt=\"Enable comments on your site\" width=\"1480\" height=\"824\" \/><\/p>\n<p>If you\u2019re using WordPress to power your membership site, using its blogging feature is a quick way to make your website more interactive. When you publish content on a regular schedule, you give visitors a reason to return to your site while also increasing your chances of\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\">ranking well<\/a>\u00a0in search engines.<\/p>\n<p>When you enable a commenting system for your blog, readers can interact directly with each piece of content you publish. Be sure to respond to comments in a timely fashion to encourage discussion. You may even consider upgrading your commenting system with a service like\u00a0<a href=\"https:\/\/disqus.com\/admin\/wordpress\/\">Disqus<\/a>.<\/p>\n<p>If writing blog posts isn\u2019t your forte, then all we\u2019ve discussed above, and more, applies to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\">creating a podcast for your membership site<\/a>.<\/p>\n<h4>2) Activate a Content Ratings and Reviews System<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14870\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Rating.png\" alt=\"Ratings system\" width=\"1480\" height=\"608\" \/><\/p>\n<p>Sometimes reader comments aren\u2019t appropriate for your content, or leaving them takes too much time\/effort for visitors. The good news is, you can let your audience have their say on your content while reaping the benefits of making your site interactive by using a free plugin like\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/rating-widget\/\">Rating-Widget: Star Review System<\/a>, which\u00a0lets visitors easily engage with your content simply by clicking a button.<\/p>\n<h4>3) Add a Discussion Forum<\/h4>\n<p>Whether you want to add a discussion forum to the protected area of your membership or make it publicly available to all visitors, the\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/bbpress\/\">free bbPress WordPress plugin<\/a>\u00a0makes it easy.<\/p>\n<p>Giving visitors a place to discuss ideas and share thoughts is a great way to make your website more interactive. Depending on how you configure your discussion forum, users can receive notification emails each time new activities take place, helping to draw them back to your site.<\/p>\n<p>Delivering support, offering advice, or just creating a place where your community can bond are just some of the ways to use discussion forums.<\/p>\n<p><em><a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">Read: How To Add a Discussion Forum To Your WordPress Site<\/a><\/em><\/p>\n<h4>4) Leverage Social Networking Features<\/h4>\n<p>Social networks, like Facebook and Twitter, pride themselves on their level of user engagement. So why not add some of their best features to your website? WordPress users can install the free social-network-in-a-<a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a>\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\">BuddyPress plugin<\/a> and start leveraging social networking features like custom user profiles, groups, activity streams, friendships, and notifications on their sites.<\/p>\n<h4>5) Let Visitors Submit Content<\/h4>\n<p>Accepting user-generated content on your site has many benefits. Not only does additional content help with your\u00a0<a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing strategy<\/a>, it\u2019s sure to encourage engagement. User-generated content comes in many forms, including guest posts to your blog or item submissions to your list articles. Free plugins like\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/front-end-publishing\/\">Frontend Publishing<\/a> make it easy to accept content submissions from your audience, while tools like\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/listly\/\">Listly<\/a>\u00a0make managing user-generated list posts easier.<\/p>\n<h4>6) Start an Email Newsletter<\/h4>\n<p><a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Email marketing<\/a> benefits your membership site in many ways, one of the biggest being increased interactivity. Offering visitors and members the opportunity to sign up to an email newsletter gives you a way to send them a message whenever you\u2019ve got something to announce. As subscribers can reply to your emails, it gives your audience yet another way to interact with you and to feel part of your community. Hopefully, this increased level of integration also <a href=\"https:\/\/memberpress.com\/end-involuntary-membership-site-churn\/\">reduces your membership churn rate<\/a>.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">Running a successful email campaign<\/a>\u00a0isn\u2019t easy, but building a list of contacts who\u2019re interested in your membership site is worth pursuing.<\/p>\n<h4>7) Create Quizzes, Polls, and Surveys<\/h4>\n<p>Some people just love answering polls and taking quizzes. For others they\u2019re a necessity, providing them the information they\u2019re looking for. Whether you choose to add fun polls, or serious quizzes that help people decide what action to take next, there are plenty of tools to help WordPress users add them to their sites.<\/p>\n<p>Not only can these features increase membership site engagement rates, they can also make your content more shareable while also giving your audience a reason to come back to your site in the future. Surveys also allow you collect valuable feedback in steering your membership project in the right direction.<\/p>\n<h4>8) Publish Interactive Tools<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14871\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Calculator.png\" alt=\"Online calculator\" width=\"1480\" height=\"789\" \/><\/p>\n<p>Depending on the topic of your membership site, creating online tools, like calculators or generators, is a great way to make your website more interactive. If you\u2019re running a finance-related membership site, mortgage or savings calculators are a good option; for design-related projects, think color-palette generators. If you don\u2019t want to create any of these tools yourself, a\u00a0<a href=\"https:\/\/www.google.co.uk\/search?safe=strict&q=calculators+to+embed+in+your+website&spell=1&sa=X&ved=0ahUKEwiFmbXTrr3UAhVLD8AKHfquDKMQvwUIJSgA&biw=1600&bih=771\">quick Google search<\/a>\u00a0will furnish you with something you can add to your website in just a few clicks.<\/p>\n<h4>9) Run Contests and Giveaways<\/h4>\n<p>There\u2019s nothing wrong with bribing your visitors to engage with you. After all, someone who\u2019s invested the effort in signing up to win a prize is more likely to join your email newsletter or become a member.<\/p>\n<p>Again, WordPress users are spoiled for choice when it comes to running custom raffles and contests on their websites with the free\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/contestfriend\/\">ContestFriend<\/a>\u00a0and\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/pick-giveaway-winner\/\">Pick Giveaway Winner<\/a>\u00a0apps being a good place to start.<\/p>\n<h4>10) Enable Live Chat<\/h4>\n<p>Live-chat tools are used to good effect by many ecommerce stores and websites who sell services. By simply installing a free\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/tidio-live-chat\/\">plugin<\/a>, you can chat with visitors in real time. This level of interactivity allows you to answer any last-minute questions that may be stopping potential members from taking that final step of joining your site.<\/p>\n<h4>11) Don\u2019t Forget Your Contact Page<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14873\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Interactive-Features-Contact-Form.png\" alt=\"Add a contact form\" width=\"1480\" height=\"971\" \/><\/p>\n<p>Last but certainly not least,\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/ninja-forms\/\">be sure to add a contact page<\/a>\u00a0to your website. This should actually be your first task when it comes to making your website more interactive. If you want to help your visitors get one step closer to becoming members, giving them a way to contact you will not only ensure they can get in touch if they have any questions, it can also provide reassurance that you\u2019re available to them in the future.<\/p>\n<h4>Final Thoughts<\/h4>\n<p>As you can see, there are many ways to make your membership site more interactive. Whether you want to keep in touch with visitors after they\u2019ve left your site, give them a reason to come back, or provide more value to existing members, improving the interactivity of your membership site is a smart step on the road to success.<\/p>\n<p><em>How will you make your membership site more interactive? Let us know in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want your membership site to be a success, making it more interactive is key. Social networks like Facebook and discussion forums such as Reddit have proven that people have an appetite for online interaction. The days of passive content consumption are, if not over, then certainly diminished. In this article, we\u2019ll cover eleven 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