{"id":15405,"date":"2017-06-28T10:13:26","date_gmt":"2017-06-28T16:13:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=14886"},"modified":"2021-06-14T08:20:00","modified_gmt":"2021-06-14T14:20:00","slug":"different-types-of-videos-for-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/different-types-of-videos-for-membership-website\/","title":{"rendered":"7 tipos de v\u00eddeo que geram convers\u00f5es para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Come\u00e7ar a trabalhar com produ\u00e7\u00e3o de v\u00eddeo pode ser assustador, e criar v\u00eddeos pode parecer um grande passo em rela\u00e7\u00e3o \u00e0 produ\u00e7\u00e3o de conte\u00fado escrito. No entanto, como o uso de conte\u00fado de v\u00eddeo pode ter um efeito enorme no sucesso do seu projeto de associa\u00e7\u00e3o, vale a pena considerar essa possibilidade.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac099c9300e4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac099c9300e4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/different-types-of-videos-for-membership-website\/#The_Benefits_of_Adding_Video_to_Your_Membership_Website\" >Os benef\u00edcios de adicionar v\u00eddeo ao seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/different-types-of-videos-for-membership-website\/#Different_Types_of_Videos_for_Your_Membership_Site\" >Diferentes tipos de v\u00eddeos para seu site de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo deste artigo \u00e9 demonstrar que come\u00e7ar a usar v\u00eddeos \u00e9 mais f\u00e1cil do que voc\u00ea imagina. Esperamos que esse esbo\u00e7o dos diferentes tipos de conte\u00fado de v\u00eddeo que voc\u00ea pode criar o ajude a encontrar um formato que possa ser usado para come\u00e7ar a promover e atualizar seu site de associa\u00e7\u00e3o com v\u00eddeos hoje mesmo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adding_Video_to_Your_Membership_Website\"><\/span>Os benef\u00edcios de adicionar v\u00eddeo ao seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de falarmos sobre os diferentes tipos de v\u00eddeo que voc\u00ea pode criar para seu site de associa\u00e7\u00e3o, vamos abordar rapidamente alguns dos <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">principais benef\u00edcios<\/a> de produzir esse tipo de conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por um lado, o conte\u00fado de v\u00eddeo pode ajud\u00e1-lo a <a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">interagir de forma mais eficaz com seu p\u00fablico<\/a>. Algumas pessoas preferem consumir conte\u00fado lendo, enquanto outras preferem assistir. Mas um v\u00eddeo pode explicar algo que, de outra forma, precisaria de centenas, se n\u00e3o milhares, de palavras para ser transmitido - em apenas alguns minutos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a inclus\u00e3o de v\u00eddeos em seus programas de associa\u00e7\u00e3o seja uma \u00f3tima maneira de aumentar o apelo de seu produto, o conte\u00fado de v\u00eddeo tamb\u00e9m pode ser carregado em plataformas como o YouTube como outra maneira de seu p\u00fablico-alvo encontr\u00e1-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que voc\u00ea se tornar mais experiente na cria\u00e7\u00e3o de v\u00eddeos, poder\u00e1 descobrir que eles levam ainda menos tempo para serem produzidos do que outros tipos de conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Videos_for_Your_Membership_Site\"><\/span>Diferentes tipos de v\u00eddeos para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa lista de ideias de conte\u00fado de v\u00eddeo, esperamos que voc\u00ea encontre um formato adequado para voc\u00ea e seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vlogs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez o tipo de v\u00eddeo mais r\u00e1pido e f\u00e1cil que voc\u00ea pode criar seja um vlog. Essencialmente uma publica\u00e7\u00e3o de blog em formato de v\u00eddeo, n\u00e3o se espera que os vlogs sejam um produto de alta qualidade. Basta falar diretamente para a webcam ou para a c\u00e2mera do smartphone. N\u00e3o h\u00e1 necessidade de cr\u00e9ditos extravagantes ou anima\u00e7\u00f5es de introdu\u00e7\u00e3o em um vlog, pelo menos n\u00e3o quando voc\u00ea est\u00e1 come\u00e7ando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o tiver certeza de que o v\u00eddeo \u00e9 o formato certo para o seu site de associa\u00e7\u00e3o, o vlogging \u00e9 uma op\u00e7\u00e3o de baixo risco que n\u00e3o exige muito investimento financeiro ou educacional. Basta criar um t\u00f3pico, clicar em Gravar e fazer o upload para o seu site<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Orienta\u00e7\u00f5es e tutoriais<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Criar um v\u00eddeo de screencast\" class=\"wp-image-14887\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Se come\u00e7ar um vlog e ficar na frente da c\u00e2mera n\u00e3o lhe agrada, tente gravar um screencast para facilitar sua entrada no mundo da cria\u00e7\u00e3o de conte\u00fado em v\u00eddeo e do marketing. Aplicativos gratuitos como\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0gravar a a\u00e7\u00e3o na tela do seu computador com a op\u00e7\u00e3o de gravar tamb\u00e9m uma narra\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser dar aos membros em potencial uma vis\u00e3o dos bastidores do seu site de associa\u00e7\u00e3o, esse tipo de v\u00eddeo \u00e9 perfeito.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Depoimentos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 estabelecemos que os depoimentos podem\u00a0<a href=\"https:\/\/memberpress.com\/pt\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">fazer com que seu site de associa\u00e7\u00e3o pare\u00e7a mais confi\u00e1vel<\/a>. Mas se quiser tornar os depoimentos de seus clientes ou membros ainda mais eficazes, tente publicar o feedback em formato de v\u00eddeo. \u00c9 claro que voc\u00ea ter\u00e1 de persuadir seus membros a ficarem na frente da c\u00e2mera, mas, se puder, os resultados certamente valer\u00e3o a pena. At\u00e9 mesmo um depoimento em v\u00eddeo em sua p\u00e1gina inicial pode ter um impacto positivo nas taxas de convers\u00e3o do site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Webinars<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Os webinars s\u00e3o uma maneira eficaz de incentivar visitantes curiosos a se tornarem membros registrados. A realiza\u00e7\u00e3o de um webinar oferece aos visitantes interessados uma vis\u00e3o mais aprofundada do seu produto de associa\u00e7\u00e3o. Os webinars tamb\u00e9m podem se tornar parte integrante do conte\u00fado de sua associa\u00e7\u00e3o, e a realiza\u00e7\u00e3o de webinars regulares para seus membros aumenta o valor percebido de seu pacote de associa\u00e7\u00e3o. Para obter mais informa\u00e7\u00f5es, n\u00e3o deixe de ler nosso\u00a0<a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guia para a realiza\u00e7\u00e3o de webinars bem-sucedidos<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Entrevistas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Usar o formato de entrevista para convidar pessoas relevantes para o t\u00f3pico do seu site de associa\u00e7\u00e3o para compartilhar suas percep\u00e7\u00f5es \u00e9 uma \u00f3tima maneira de agregar valor ao seu p\u00fablico. Embora as entrevistas presenciais funcionem bem, gravar bate-papos pelo Skype com convidados de todo o mundo pode ser igualmente eficaz. Voc\u00ea tamb\u00e9m pode gravar o \u00e1udio de uma entrevista e reutiliz\u00e1-lo para\u00a0<a href=\"https:\/\/memberpress.com\/pt\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">comece a promover seu site de associa\u00e7\u00e3o com um podcast<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sess\u00f5es de quadro branco<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Criar um v\u00eddeo de quadro branco \" class=\"wp-image-14888\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tornado popular por sites como\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>As sess\u00f5es de quadro branco se tornaram um formato de v\u00eddeo comum. Do ponto de vista da produ\u00e7\u00e3o, \u00e9 f\u00e1cil ver por que ficar na frente de um quadro branco e falar diretamente com a c\u00e2mera \u00e9 uma maneira f\u00e1cil de criar conte\u00fado de v\u00eddeo para o seu site. O quadro branco funciona como um aux\u00edlio que n\u00e3o s\u00f3 facilita a transmiss\u00e3o do seu ponto de vista, mas tamb\u00e9m oferece uma ajuda tranquilizadora para aqueles que n\u00e3o se sentem \u00e0 vontade na frente da c\u00e2mera.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Document\u00e1rios<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver tempo e recursos, a produ\u00e7\u00e3o de um document\u00e1rio \u00e9 outra excelente maneira de promover seu produto. Esse tipo de v\u00eddeo n\u00e3o apenas ajuda a explicar um t\u00f3pico em detalhes, mas tamb\u00e9m apresenta uma boa oportunidade de divulgar sua mensagem al\u00e9m do site de associa\u00e7\u00e3o. A exposi\u00e7\u00e3o extra que um document\u00e1rio eficaz proporciona faz com que a cria\u00e7\u00e3o de um seja algo a se considerar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Considera\u00e7\u00f5es finais<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Como o YouTube \u00e9 hoje o segundo mecanismo de busca mais popular em opera\u00e7\u00e3o, criar conte\u00fado de v\u00eddeo para compartilhar nessa plataforma \u00e9 uma maneira eficaz de alcan\u00e7ar novos p\u00fablicos. Mas mesmo que voc\u00ea n\u00e3o compartilhe seu conte\u00fado de v\u00eddeo fora do site de associa\u00e7\u00e3o, seu trabalho pode ser usado para aprimorar seu produto de muitas maneiras diferentes. Com tantos tipos diferentes de conte\u00fado de v\u00eddeo que voc\u00ea poderia criar, n\u00e3o h\u00e1 desculpa para n\u00e3o clicar no bot\u00e3o Gravar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Que tipo de conte\u00fado de v\u00eddeo voc\u00ea vai come\u00e7ar a produzir? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering. The aim of this article is to demonstrate that getting started with video is [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-15405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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