{"id":15421,"date":"2017-07-05T10:51:48","date_gmt":"2017-07-05T16:51:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=14911"},"modified":"2017-09-27T00:22:26","modified_gmt":"2017-09-27T06:22:26","slug":"two-billion-reasons-to-be-on-facebook-for-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/two-billion-reasons-to-be-on-facebook-for-business\/","title":{"rendered":"Dois bilh\u00f5es de motivos para estar no Facebook para empresas"},"content":{"rendered":"<p>Vamos ser francos: voc\u00ea n\u00e3o quer mais apenas estar no Facebook - voc\u00ea <em>deve<\/em> estar nele. Por qu\u00ea? Bem, h\u00e1 quase dois bilh\u00f5es de motivos! As estat\u00edsticas do Facebook mostram que h\u00e1 1,94 bilh\u00e3o de <a href=\"https:\/\/newsroom.fb.com\/company-info\/\" target=\"_blank\" rel=\"noopener\"><em>usu\u00e1rios mensais ativos<\/em><\/a>. Como s\u00e3o muitas pessoas em um \u00fanico espa\u00e7o (virtual), o Facebook \u00e9 uma necessidade no mundo dos neg\u00f3cios atual.<\/p>\n<p>A quest\u00e3o \u00e9 a seguinte. Se voc\u00ea est\u00e1 se afastando do Facebook porque n\u00e3o est\u00e1 interessado em se reconectar com pessoas que conheceu no ensino m\u00e9dio, na faculdade ou em empregos anteriores, n\u00e3o se preocupe. Voc\u00ea pode configurar um perfil pessoal, torn\u00e1-lo <a href=\"http:\/\/time.com\/4166749\/facebook-privacy-settings-guide\/\" target=\"_blank\" rel=\"noopener\">privado<\/a>e, em seguida, use-o para criar a p\u00e1gina de sua empresa. Observe \"use-a para construir\". H\u00e1 v\u00e1rios motivos para n\u00e3o usar seu perfil pessoal para fazer neg\u00f3cios, sendo o principal deles o fato de que as p\u00e1ginas do Facebook foram criadas para ajudar a impulsionar seus neg\u00f3cios com ferramentas gratuitas que ajudam a criar conte\u00fado, anunciar na plataforma social e analisar an\u00e1lises e insights. Seu perfil pessoal n\u00e3o tem tudo isso e, para que qualquer pessoa veja suas publica\u00e7\u00f5es, ela precisa ser sua amiga (voc\u00ea pode, no entanto, <a href=\"https:\/\/www.facebook.com\/help\/116067818477568\" target=\"_blank\" rel=\"noopener\">converter um perfil pessoal<\/a> para uma p\u00e1gina comercial), e ent\u00e3o voc\u00ea estar\u00e1 limitado apenas \u00e0s pessoas com as quais est\u00e1 conectado. Mas v\u00e1 em frente e compartilhe publica\u00e7\u00f5es comerciais em seu perfil pessoal para capturar qualquer pessoa que esteja interessada no que voc\u00ea est\u00e1 fazendo!<\/p>\n<p>Embora existam muitas dicas sobre a melhor forma de usar sua p\u00e1gina para neg\u00f3cios, antes de se aprofundar no assunto, vamos nos certificar de que voc\u00ea saiba o b\u00e1sico. Anteriormente <a href=\"https:\/\/memberpress.com\/pt\/facebook-101\/\" target=\"_blank\" rel=\"noopener\">detalhou as etapas<\/a> para colocar sua p\u00e1gina em funcionamento, portanto, v\u00e1 at\u00e9 l\u00e1 e volte se ainda n\u00e3o tiver feito isso. Confira tamb\u00e9m nossa explica\u00e7\u00e3o sobre as fun\u00e7\u00f5es da p\u00e1gina na mesma publica\u00e7\u00e3o e certifique-se de que, se mais de uma pessoa da sua empresa for publicar na p\u00e1gina, voc\u00ea atribua fun\u00e7\u00f5es para que elas (ou at\u00e9 mesmo voc\u00ea!) n\u00e3o publiquem acidentalmente informa\u00e7\u00f5es pessoais na p\u00e1gina.<\/p>\n<h4>Pr\u00e1ticas recomendadas<\/h4>\n<p>Depois que sua p\u00e1gina estiver configurada, a pr\u00f3xima coisa a fazer \u00e9 us\u00e1-la - e us\u00e1-la bem. Aqui est\u00e3o algumas das pr\u00e1ticas recomendadas n\u00e3o apenas para iniciantes no Pages, mas tamb\u00e9m para profissionais experientes.<\/p>\n<ul>\n<li><strong>Publique conte\u00fado excelente.<\/strong> A melhor maneira de captar a aten\u00e7\u00e3o de um leitor? Use um texto limpo e conciso combinado com recursos visuais atraentes. Conte\u00fado de qualidade \u00e9 fundamental.<\/li>\n<li><strong>Poste no momento oportuno!<\/strong> Programe as postagens para quando seu p\u00fablico estiver ativo e quando houver mais engajamento. Use suas an\u00e1lises (sobre as quais falaremos daqui a pouco). Voc\u00ea pode usar o agendador interno do Facebook ou uma ferramenta externa de gerenciamento de m\u00eddia social, como <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> ou <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>.<\/li>\n<li><strong>Direcione seu p\u00fablico-alvo.<\/strong> Voc\u00ea sabia que o Facebook permite que voc\u00ea direcione suas publica\u00e7\u00f5es para determinados p\u00fablicos? Talvez voc\u00ea tenha um desconto em um produto que vende principalmente para mulheres. Antes de publicar seu status, voc\u00ea pode segmentar apenas mulheres, selecionando esse g\u00eanero. H\u00e1 uma infinidade de p\u00fablicos para escolher, ou seja, relacionamento, status educacional, idade, local, interesses, permitindo que voc\u00ea segmente os mais interessados em seu produto. E \u00e9 t\u00e3o f\u00e1cil quanto clicar no pequeno s\u00edmbolo de olho de boi na parte inferior de sua postagem!<\/li>\n<li><strong>Fixe seus melhores conte\u00fados, os mais importantes e os que demandam mais tempo<\/strong>. As publica\u00e7\u00f5es s\u00e3o empurradas para baixo na p\u00e1gina a cada nova atualiza\u00e7\u00e3o, mas o Facebook permite que voc\u00ea fixe uma publica\u00e7\u00e3o na parte superior da p\u00e1gina para que seja a primeira coisa que seu p\u00fablico veja. O que fixar? Talvez voc\u00ea esteja se apresentando em uma feira comercial, ou talvez esteja apresentando uma promo\u00e7\u00e3o ou um desconto. Fixe-os na parte superior para que at\u00e9 mesmo os membros mais novos do seu p\u00fablico-alvo os vejam.<\/li>\n<li><strong>Envolver-se.<\/strong> Se algu\u00e9m fizer um esfor\u00e7o para comentar em sua publica\u00e7\u00e3o, responda. O Facebook \u00e9 um <em>social<\/em> rede, um lugar para construir relacionamentos. Os coment\u00e1rios nem sempre precisam de uma resposta imediata, mas provavelmente \u00e9 melhor responder o mais r\u00e1pido poss\u00edvel (portanto, n\u00e3o siga o mantra \"antes tarde do que nunca\", embora isso seja tecnicamente verdade...). Quanto mais r\u00e1pido voc\u00ea responder, mais seu p\u00fablico sentir\u00e1 que os coment\u00e1rios dele s\u00e3o importantes e que s\u00e3o importantes para voc\u00ea. Voc\u00ea est\u00e1 construindo uma comunidade - voc\u00ea precisa deles e quer que eles saibam disso!<\/li>\n<li><strong>N\u00e3o agrupe postagens.<\/strong> Espace suas postagens de forma incremental. O excesso de publica\u00e7\u00f5es em um determinado per\u00edodo de tempo come\u00e7a a parecer spam. Se voc\u00ea estiver realmente empolgado para compartilhar algo ou com medo de esquecer o que deseja dizer sobre determinado conte\u00fado, use sua ferramenta de gerenciamento para program\u00e1-lo. Dessa forma, voc\u00ea anotar\u00e1 seus pensamentos e eles ser\u00e3o publicados no momento ideal. Dessa forma, voc\u00ea anotar\u00e1 suas ideias e elas ser\u00e3o publicadas em um momento mais adequado. Lembre-se, no entanto, de que o algoritmo do Facebook favorece as publica\u00e7\u00f5es compartilhadas diretamente no Facebook, em vez de por meio de uma ferramenta de gerenciamento, o que significa que \u00e9 mais prov\u00e1vel que sua publica\u00e7\u00e3o chegue aos usu\u00e1rios se for publicada dentro do Facebook.<br \/>\n<strong>Use a ferramenta Mensagens do Pages.<\/strong> Seus f\u00e3s e seguidores podem enviar mensagens privadas diretas por meio de sua p\u00e1gina se voc\u00ea ativar esse recurso. Dessa forma, se um cliente tiver uma preocupa\u00e7\u00e3o ou pergunta que prefira n\u00e3o divulgar para o restante do Facebook, ele poder\u00e1 entrar em contato com voc\u00ea em particular. Se voc\u00ea decidir permitir mensagens, lembre-se de que o Facebook publica o tempo de resposta na sua p\u00e1gina e voc\u00ea dever\u00e1 ficar atento \u00e0s suas mensagens se quiser obter um tempo de \"resposta normal\" favor\u00e1vel.<\/li>\n<li><strong>Promova sua p\u00e1gina.<\/strong> Como acontece com a maior parte da publicidade e do marketing, muitas vezes \u00e9 necess\u00e1rio algum dinheiro vivo para encontrar novos p\u00fablicos e clientes. Os an\u00fancios do Facebook s\u00e3o uma forma de promover sua p\u00e1gina, mas antes de investir em qualquer tipo de plano de publicidade, n\u00e3o deixe de fazer uma pesquisa completa. Se voc\u00ea n\u00e3o teve a chance de ler nosso <a href=\"https:\/\/memberpress.com\/pt\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">resumo sobre publicidade<\/a> no Facebook no in\u00edcio deste ano, confira essa postagem e escolha sua campanha com sabedoria!<\/li>\n<li><strong>Revisar m\u00e9tricas, an\u00e1lises e insights.<\/strong> Essa pode ser a melhor pr\u00e1tica de todas! Se voc\u00ea n\u00e3o souber o desempenho de suas publica\u00e7\u00f5es, n\u00e3o saber\u00e1 qual conte\u00fado est\u00e1 engajando o p\u00fablico, os melhores hor\u00e1rios para publicar ou o melhor tipo de conte\u00fado para promover ou veicular um an\u00fancio. Se n\u00e3o tiver certeza de como analisar suas m\u00e9tricas, fique atento. Teremos postagens sobre o que s\u00e3o m\u00e9tricas de m\u00eddia social, a melhor forma de analis\u00e1-las e como aplicar os dados \u00e0s suas campanhas.<\/li>\n<\/ul>\n<p><em>Quais s\u00e3o suas recomenda\u00e7\u00f5es para o uso das p\u00e1ginas do Facebook? H\u00e1 alguma proibi\u00e7\u00e3o que voc\u00ea gostaria de conhecer? Por favor, deixe-nos saber nos coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be upfront about this: you no longer just want to be on Facebook\u2014you must be on it. Why? Well, there are nearly two billion reasons! Facebook\u2019s statistics show there are 1.94 billion active monthly users. Because that\u2019s a lot of people in one (virtual) space, Facebook is a must in today\u2019s business world. Here\u2019s [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,362],"tags":[291,360,187],"class_list":{"0":"post-15421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-social-media","10":"tag-facebook","11":"tag-facebook-business","12":"tag-marketing-strategies","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s be upfront about this: you no longer just want to be on Facebook\u2014you must be on it. 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