{"id":15465,"date":"2017-08-02T10:32:29","date_gmt":"2017-08-02T16:32:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=14974"},"modified":"2025-08-20T19:01:48","modified_gmt":"2025-08-20T23:01:48","slug":"social-media-metrics-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","title":{"rendered":"What are Social Media Metrics?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\"><\/span>Find out what these measurements are and why they're critical to the success of your online business.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cReview your social media metrics!\u201d\u2013 it\u2019s one bit advice you\u2019ll see again and again as an online business owner. And if you\u2019re new or just not too enthused about social media marketing, you\u2019re probably saying, \u201cOkay. Great. What\u2019s that, and why should I care?\u201d<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e021b12c145\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e021b12c145\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\" >Find out what these measurements are and why they're critical to the success of your online business.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Metrics\" >What are Social Media Metrics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\" >What are Social Media Goals (and Why Do You Need Them)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#How_Do_You_Track_All_This\" >How Do You Track All This?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Keep reading\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Metrics\"><\/span>What are Social Media Metrics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Your social media metrics are the data you gather and use to measure the performance of your social media campaigns. <\/strong>These metrics help you determine whether the time you\u2019re spending on social media marketing is paying off in return on investment (ROI).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA.gif\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif\" alt=\"measuring social media metrics with Cloudfire\" class=\"wp-image-36181\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-300x164.gif 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-768x420.gif 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-311x170.gif 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-840x460.gif 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-700x383.gif 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-156x85.gif 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Cloudfire <a href=\"https:\/\/memberpress.com\/go\/crowdfire\" title=\"Crowdfire Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">social media tool<\/a><\/figcaption><\/figure>\n\n\n\n<p>Your social media metrics give you an idea of how others view your company and your content. They also give you an accurate look at your investment in this ever-changing marketing platform. <\/p>\n\n\n\n<p>Keep in mind that the purpose of social media marketing is to raise brand awareness \u2013 awareness of you, your company, and your product. You want people to see your tweets and Facebook posts, then visit your website.<\/p>\n\n\n\n<p><strong>Your social media metrics tell you whether you're accomplishing your goal of attracting people who turn into paying customers.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 Main Types of Metrics<\/h4>\n\n\n\n<p>There are a ton of different metrics you can use to gather meaningful data, and some are really in-depth. But our purpose here is to introduce you to what social media metrics are and why and how you should use them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\"><img decoding=\"async\" width=\"682\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\" alt=\"social media icons on a cell phone screen\" class=\"wp-image-36182\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg 682w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-226x170.jpg 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-156x117.jpg 156w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<p>The following <strong>three basic metrics <\/strong>measure how your content performs across your social media platforms. Though each platform has its own specific social media metrics, we\u2019ll save those details for another post. Right now, let\u2019s look at the universal metrics you want to be aware of.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Reach<\/h5>\n\n\n\n<p>Reach refers to the number of people who actually see your content. It helps you understand how far your content is reaching and how big your audience is.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Impressions<\/h5>\n\n\n\n<p>Total impressions is the number of times your content is displayed or presented to an audience. It's based on whether or not a person clicks on your content.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. engagement<\/h5>\n\n\n\n<p>Of these three metrics, engagement is the most important. You can really think of engagement as the ultimate goal of your content. That's because a good engagement metric tells you that people are acting on your content. And that makes them more likely to venture over to your site, blog, or product page.<\/p>\n\n\n\n<p>To better understand engagement, you can use tools like an <a href=\"https:\/\/www.modash.io\/engagement-rate-calculator\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Instagram engagement rate calculator<\/a> to track how your audience is interacting with your posts. Calculating your engagement rate on Instagram can help you measure the success of your social media strategy, revealing if your audience is truly connecting with your content.<\/p>\n\n\n\n<p><strong>Although engagement can\u2019t happen without reach and impressions, it\u2019s a two-way street.<\/strong> The algorithm is tuned so that a post with significant engagement will be displayed in front of more audiences. And that means more impressions. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\"><\/span>What are Social Media Goals (and Why Do You Need Them)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to metrics, <strong>you need to know what you\u2019re tracking and why you're tracking it<\/strong>. And you need to set goals around that <em>how <\/em>and <em>why<\/em>. Your goals help you determine whether your efforts are working by providing a standard. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\" alt=\"2022 plan of action and goals\" class=\"wp-image-36183\" style=\"width:680px;height:453px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p><strong>To set a goal, ask yourself what it is you hope to achieve with a post. <\/strong>For example, if you're aiming to increase engagement with your followers, your goal would be X number of shares, X number of comments, and X number of new followers.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a1f5f1baa6268ee8cd04870d1411b49d\" href=\"https:\/\/memberpress.com\/blog\/best-strategies-social-media-marketing\/\"  target=\"_blank\" class=\"button button-blue center\">READ u003eu003e Supercharge Your Marketing with These 5 Social Media Strategies<\/a>\n<\/div>\n\n\n\n\n<p>You can measure each goal by factors like audience growth rate, which compares your audience from one point in time to another. You can also average  your engagement rate, which compares engagement on each post with the number of overall followers.<\/p>\n\n\n\n<p>As we\u2019ve mentioned, the ultimate goal of social media marketing is to <em>lead <\/em>people to your product or service. <strong>Leads<\/strong> (the people who need, or are interested in, your product or service) come from a number of places. Not the least of which is social media. (Other avenues may include trade shows, referrals, or advertisements.)<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Leads are potential <strong>conversions<\/strong>, or people who perform exactly as you hope. Your leads sign up for your email list or a trial, complete a form, or purchase a product.<\/p>\n\n\n\n<p>If you find that you aren't reaching your goals, it's time to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">brush up on social media best practices<\/a>. Then make adjustments, and measure again. As with all marketing, social media marketing should be an ongoing work in progress.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Track_All_This\"><\/span>How Do You Track All This?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now you have a basic idea of what social media metrics are and why you need to measure them. <strong>Here are some tips on <em>how <\/em>to measure them.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use each platform's built-in reporting (i.e., <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook Insights<\/a> and <a href=\"https:\/\/analytics.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter Analytics<\/a>).<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Analytics\">Google Analytics<\/a> to measure website traffic coming from your social media sites.<\/li>\n\n\n\n<li>Use social media management tools like <a href=\"https:\/\/memberpress.com\/go\/crowdfire\" title=\"Crowdfire Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Crowdfire<\/a>, Hootsuite, and Buffer. These tools offer built-in reports you can review to gauge the performance of the posts on each platform.<\/li>\n\n\n\n<li>Check out this comprehensive <a href=\"http:\/\/keyhole.co\/blog\/list-of-the-top-25-social-media-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">list of the top twenty-five social media tools<\/a> for gathering and measuring your analytics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to online business, social media marketing is a must-have. To make it work for your business, you've got to keep track and keep improving. Setting goals, measuring, and making improvements is critical. And knowing what to measure is your first step toward success.<\/p>\n\n\n\n<p>What more do you want to know about social media metrics? What tools do you use to measure yours? Do you have any tips for our readers? Share in the comments below.<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to subscribe to our newsletter in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> up to your right!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out what these measurements are and why they\u2019re critical to the success of your online business. \u201cReview your social media metrics!\u201d\u2013 it\u2019s one bit advice you\u2019ll see again and again as an online business owner. And if you\u2019re new or just not too enthused about social media marketing, you\u2019re probably saying, \u201cOkay. Great. What\u2019s [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":36186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94,362],"tags":[166],"class_list":{"0":"post-15465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"category-social-media","10":"tag-social-media-marketing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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