{"id":15465,"date":"2017-08-02T10:32:29","date_gmt":"2017-08-02T16:32:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=14974"},"modified":"2025-08-20T19:01:48","modified_gmt":"2025-08-20T23:01:48","slug":"social-media-metrics-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","title":{"rendered":"O que s\u00e3o m\u00e9tricas de m\u00eddia social?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Descubra quais s\u00e3o essas medidas e por que elas s\u00e3o essenciais para o sucesso de seu neg\u00f3cio on-line.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\"Revise suas m\u00e9tricas de m\u00eddia social!\" - esse \u00e9 um conselho que voc\u00ea ver\u00e1 repetidamente como propriet\u00e1rio de uma empresa on-line. E se voc\u00ea \u00e9 novo ou n\u00e3o est\u00e1 muito entusiasmado com o marketing de m\u00eddia social, provavelmente est\u00e1 dizendo: \"Tudo bem. \u00d3timo. O que \u00e9 isso e por que eu deveria me importar?\"<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa188b766d97\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa188b766d97\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\" >Descubra quais s\u00e3o essas medidas e por que elas s\u00e3o essenciais para o sucesso de seu neg\u00f3cio on-line.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Metrics\" >O que s\u00e3o m\u00e9tricas de m\u00eddia social?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\" >O que s\u00e3o metas de m\u00eddia social (e por que voc\u00ea precisa delas)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#How_Do_You_Track_All_This\" >Como voc\u00ea monitora tudo isso?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Continue lendo...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Metrics\"><\/span>O que s\u00e3o m\u00e9tricas de m\u00eddia social?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Suas m\u00e9tricas de m\u00eddia social s\u00e3o os dados que voc\u00ea coleta e usa para medir o desempenho de suas campanhas de m\u00eddia social. <\/strong>Essas m\u00e9tricas o ajudam a determinar se o tempo que voc\u00ea est\u00e1 gastando em marketing de m\u00eddia social est\u00e1 valendo a pena em termos de retorno sobre o investimento (ROI).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA.gif\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif\" alt=\"Medi\u00e7\u00e3o de m\u00e9tricas de m\u00eddia social com o Cloudfire\" class=\"wp-image-36181\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-300x164.gif 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-768x420.gif 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-311x170.gif 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-840x460.gif 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-700x383.gif 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-156x85.gif 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ferramenta de m\u00eddias sociais Cloudfire<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Suas m\u00e9tricas de m\u00eddia social lhe d\u00e3o uma ideia de como os outros veem sua empresa e seu conte\u00fado. Elas tamb\u00e9m lhe d\u00e3o uma vis\u00e3o precisa do seu investimento nessa plataforma de marketing em constante mudan\u00e7a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que o objetivo do marketing de m\u00eddia social \u00e9 aumentar a conscientiza\u00e7\u00e3o da marca - conscientiza\u00e7\u00e3o sobre voc\u00ea, sua empresa e seu produto. Voc\u00ea quer que as pessoas vejam seus tweets e publica\u00e7\u00f5es no Facebook e depois visitem seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your social media metrics tell you whether you\u2019re accomplishing your goal of attracting people who turn into paying customers.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 Principais tipos de m\u00e9tricas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 uma infinidade de m\u00e9tricas diferentes que voc\u00ea pode usar para coletar dados significativos, e algumas s\u00e3o realmente detalhadas. Mas nosso objetivo aqui \u00e9 apresentar a voc\u00ea o que s\u00e3o m\u00e9tricas de m\u00eddia social e por que e como voc\u00ea deve us\u00e1-las.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\"><img decoding=\"async\" width=\"682\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\" alt=\"\u00edcones de m\u00eddia social na tela de um celular\" class=\"wp-image-36182\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg 682w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-226x170.jpg 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-156x117.jpg 156w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O seguinte <strong>tr\u00eas m\u00e9tricas b\u00e1sicas <\/strong>Me\u00e7a o desempenho do seu conte\u00fado nas plataformas de m\u00eddia social. Embora cada plataforma tenha suas pr\u00f3prias m\u00e9tricas espec\u00edficas de m\u00eddia social, deixaremos esses detalhes para outro post. No momento, vamos dar uma olhada nas m\u00e9tricas universais das quais voc\u00ea deve estar ciente.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Alcance<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O alcance refere-se ao n\u00famero de pessoas que realmente veem seu conte\u00fado. Ele ajuda a entender at\u00e9 onde seu conte\u00fado est\u00e1 chegando e qual \u00e9 o tamanho do seu p\u00fablico.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Impress\u00f5es<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Total impressions is the number of times your content is displayed or presented to an audience. It\u2019s based on whether or not a person clicks on your content.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. engajamento<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Of these three metrics, engagement is the most important. You can really think of engagement as the ultimate goal of your content. That\u2019s because a good engagement metric tells you that people are acting on your content. And that makes them more likely to venture over to your site, blog, or product page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entender melhor o engajamento, voc\u00ea pode usar ferramentas como um <a href=\"https:\/\/www.modash.io\/engagement-rate-calculator\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Calculadora de taxa de engajamento do Instagram<\/a> para acompanhar como seu p\u00fablico est\u00e1 interagindo com suas publica\u00e7\u00f5es. Calcular sua taxa de engajamento no Instagram pode ajud\u00e1-lo a medir o sucesso de sua estrat\u00e9gia de m\u00eddia social, revelando se seu p\u00fablico est\u00e1 realmente se conectando com seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Embora o engajamento n\u00e3o possa ocorrer sem alcance e impress\u00f5es, ele \u00e9 uma via de m\u00e3o dupla.<\/strong> O algoritmo \u00e9 ajustado para que uma publica\u00e7\u00e3o com engajamento significativo seja exibida para mais p\u00fablicos. E isso significa mais impress\u00f5es. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\"><\/span>O que s\u00e3o metas de m\u00eddia social (e por que voc\u00ea precisa delas)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de m\u00e9tricas, <strong>you need to know what you\u2019re tracking and why you\u2019re tracking it<\/strong>. E voc\u00ea precisa estabelecer metas para isso <em>como <\/em>e <em>por que<\/em>. Suas metas o ajudam a determinar se seus esfor\u00e7os est\u00e3o funcionando, fornecendo um padr\u00e3o. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\" alt=\"Plano de a\u00e7\u00e3o e metas para 2022\" class=\"wp-image-36183\" style=\"width:680px;height:453px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para definir uma meta, pergunte a si mesmo o que voc\u00ea espera alcan\u00e7ar com uma postagem. <\/strong>For example, if you\u2019re aiming to increase engagement with your followers, your goal would be X number of shares, X number of comments, and X number of new followers.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a1f5f1baa6268ee8cd04870d1411b49d\" href=\"https:\/\/memberpress.com\/pt\/blog\/best-strategies-social-media-marketing\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA u003eu003e Incremente seu marketing com estas 5 estrat\u00e9gias de m\u00eddia social<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode medir cada meta por fatores como a taxa de crescimento do p\u00fablico-alvo, que compara seu p\u00fablico-alvo de um ponto a outro no tempo. Voc\u00ea tamb\u00e9m pode calcular a m\u00e9dia de sua taxa de engajamento, que compara o engajamento em cada publica\u00e7\u00e3o com o n\u00famero total de seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 mencionamos, o objetivo final do marketing de m\u00eddia social \u00e9 <em>chumbo <\/em>pessoas para seu produto ou servi\u00e7o. <strong>Leads<\/strong> (as pessoas que precisam ou est\u00e3o interessadas em seu produto ou servi\u00e7o) v\u00eam de v\u00e1rios lugares. A m\u00eddia social n\u00e3o \u00e9 o menor deles. (Outros caminhos podem incluir feiras comerciais, indica\u00e7\u00f5es ou an\u00fancios).<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Os leads s\u00e3o potenciais <strong>convers\u00f5es<\/strong>ou pessoas que atuam exatamente como voc\u00ea espera. Seus leads se inscrevem em sua lista de e-mails ou em um teste, preenchem um formul\u00e1rio ou compram um produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you find that you aren\u2019t reaching your goals, it\u2019s time to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Atualize-se sobre as pr\u00e1ticas recomendadas de m\u00eddia social<\/a>. Em seguida, fa\u00e7a ajustes e me\u00e7a novamente. Como em todo marketing, o marketing de m\u00eddia social deve ser um trabalho cont\u00ednuo em andamento.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Track_All_This\"><\/span>Como voc\u00ea monitora tudo isso?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea tem uma ideia b\u00e1sica do que s\u00e3o m\u00e9tricas de m\u00eddia social e por que precisa medi-las. <strong>Aqui est\u00e3o algumas dicas sobre <em>como <\/em>para medi-los.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use each platform\u2019s built-in reporting (i.e., <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informa\u00e7\u00f5es do Facebook<\/a> e <a href=\"https:\/\/analytics.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estat\u00edsticas do Twitter<\/a>).<\/li>\n\n\n\n<li>Uso <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Analytics\">Google Analytics<\/a> para medir o tr\u00e1fego do site proveniente de seus sites de m\u00eddia social.<\/li>\n\n\n\n<li>Use ferramentas de gerenciamento de redes sociais, como Crowdfire, Hootsuite e Buffer. Essas ferramentas oferecem relat\u00f3rios integrados que voc\u00ea pode analisar para avaliar o desempenho das publica\u00e7\u00f5es em cada plataforma.<\/li>\n\n\n\n<li>Confira este abrangente <a href=\"http:\/\/keyhole.co\/blog\/list-of-the-top-25-social-media-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lista das vinte e cinco principais ferramentas de m\u00eddia social<\/a> para coletar e medir suas an\u00e1lises.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to online business, social media marketing is a must-have. To make it work for your business, you\u2019ve got to keep track and keep improving. Setting goals, measuring, and making improvements is critical. And knowing what to measure is your first step toward success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que mais voc\u00ea quer saber sobre m\u00e9tricas de m\u00eddia social? Quais ferramentas voc\u00ea usa para medir as suas? Voc\u00ea tem alguma dica para nossos leitores? Compartilhe nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what these measurements are and why they\u2019re critical to the success of your online business. \u201cReview your social media metrics!\u201d\u2013 it\u2019s one bit advice you\u2019ll see again and again as an online business owner. And if you\u2019re new or just not too enthused about social media marketing, you\u2019re probably saying, \u201cOkay. Great. What\u2019s [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":36186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94,362],"tags":[166],"class_list":["post-15465","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-marketing","category-social-media","tag-social-media-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn what social media metrics are, and find out why it&#039;s important to keep an eye on your performance.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"social media metrics,what are social media metrics,social media marketing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What are Social Media Metrics?\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn what social media metrics are, and find out why it&#039;s important to keep an eye on your performance.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-08-02T16:32:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-08-20T23:01:48+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What are Social Media Metrics?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn what social media metrics are, and find out why it&#039;s important to keep an eye on your performance.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#blogposting\",\"name\":\"What are Social Media Metrics?\",\"headline\":\"What are Social Media Metrics?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/what-are-social-media-metrics.jpg\",\"width\":1480,\"height\":832,\"caption\":\"What are social media metrics\"},\"datePublished\":\"2017-08-02T10:32:29-04:00\",\"dateModified\":\"2025-08-20T19:01:48-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#webpage\"},\"articleSection\":\"Data &amp; Metrics, Marketing, Social Media, social media marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#listItem\",\"name\":\"What are Social Media Metrics?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#listItem\",\"position\":4,\"name\":\"What are Social Media Metrics?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1788457061\",\"width\":96,\"height\":96,\"caption\":\"Lindsay Flanagan\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/\",\"name\":\"What are Social Media Metrics?\",\"description\":\"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/what-are-social-media-metrics.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"What are social media metrics\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/social-media-metrics-what-they-are-and-why-you-need-them\\\/#mainImage\"},\"datePublished\":\"2017-08-02T10:32:29-04:00\",\"dateModified\":\"2025-08-20T19:01:48-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>What are Social Media Metrics?<\/title>\n\n","aioseo_head_json":{"title":"O que s\u00e3o m\u00e9tricas de m\u00eddia social?","description":"Saiba o que s\u00e3o m\u00e9tricas de m\u00eddia social e descubra por que \u00e9 importante ficar de olho no seu desempenho.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","robots":"max-image-preview:large","keywords":"social media metrics,what are social media metrics,social media marketing","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#blogposting","name":"What are Social Media Metrics?","headline":"What are Social Media Metrics?","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","width":1480,"height":832,"caption":"What are social media metrics"},"datePublished":"2017-08-02T10:32:29-04:00","dateModified":"2025-08-20T19:01:48-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#webpage"},"articleSection":"Data &amp; Metrics, Marketing, Social Media, social media marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#listItem","name":"What are Social Media Metrics?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#listItem","position":4,"name":"What are Social Media Metrics?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1788457061","width":96,"height":96,"caption":"Lindsay Flanagan"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","name":"What are Social Media Metrics?","description":"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#mainImage","width":1480,"height":832,"caption":"What are social media metrics"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#mainImage"},"datePublished":"2017-08-02T10:32:29-04:00","dateModified":"2025-08-20T19:01:48-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"What are Social Media Metrics?","og:description":"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.","og:url":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2017-08-02T16:32:29+00:00","article:modified_time":"2025-08-20T23:01:48+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"What are Social Media Metrics?","twitter:description":"Learn what social media metrics are, and find out why it's important to keep an eye on your performance.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/what-are-social-media-metrics.jpg"},"aioseo_meta_data":{"post_id":"15465","title":null,"description":"Saiba o que s\u00e3o m\u00e9tricas de m\u00eddia social e descubra por que \u00e9 importante ficar de olho no seu desempenho.","keywords":[{"label":"social media metrics","value":"social media metrics"},{"label":"what are social media metrics","value":"what are social media metrics"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 19:55:25","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:19:03","updated":"2026-08-20 19:55:25","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat are Social Media Metrics?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/"},{"label":"What are Social Media Metrics?","link":"https:\/\/memberpress.com\/pt\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1788457061","primary_category_label":"Data &amp; Metrics","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/15465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=15465"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/15465\/revisions"}],"predecessor-version":[{"id":74722,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/15465\/revisions\/74722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/36186"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=15465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=15465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=15465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}