{"id":15957,"date":"2017-10-11T11:54:07","date_gmt":"2017-10-11T17:54:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=15957"},"modified":"2017-11-02T10:22:57","modified_gmt":"2017-11-02T16:22:57","slug":"does-seo-enhance-social-media-or-does-social-media-enhance-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","title":{"rendered":"O SEO aprimora a m\u00eddia social ou a m\u00eddia social aprimora o SEO?"},"content":{"rendered":"<p>Na primavera passada, demos a voc\u00ea uma\u00a0<a href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">vis\u00e3o geral<\/a> sobre o que \u00e9 otimiza\u00e7\u00e3o de mecanismos de busca (SEO) e por que ela \u00e9 importante para sua empresa. Tamb\u00e9m compartilhamos v\u00e1rias publica\u00e7\u00f5es sobre a import\u00e2ncia do marketing de m\u00eddia social e como ele aumenta a presen\u00e7a on-line da sua empresa. Isso nos fez pensar: at\u00e9 que ponto os esfor\u00e7os de SEO e as campanhas de m\u00eddia social est\u00e3o interligados? O SEO pode aumentar o alcance da sua m\u00eddia social ou a m\u00eddia social aumenta o SEO? Bem, a resposta \u00e9 sim para todas as perguntas acima, e o post de hoje mostra como e por qu\u00ea.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7049b690134\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7049b690134\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#Review\" >Revis\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#Social_Media_Is_a_Powerful_SEO_Tool\" >A m\u00eddia social \u00e9 uma ferramenta poderosa de SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#Using_SEO_to_Increase_Social_Media_Engagement\" >Usando SEO para aumentar o envolvimento com a m\u00eddia social<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Review\"><\/span>Revis\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O objetivo do SEO \u00e9 ajudar as pessoas a encontrar respostas (um site) para suas perguntas (sobre informa\u00e7\u00f5es\/produtos). SEO \u00e9 o que torna o seu site atraente o suficiente para os algoritmos de um mecanismo de busca para que ele apare\u00e7a nos resultados, de prefer\u00eancia como um dos cinco primeiros. Os principais sites s\u00e3o aqueles determinados pelo mecanismo de pesquisa como sendo os mais \u00fateis, confi\u00e1veis e informativos sobre o assunto.<\/p>\n<p>A plataforma da m\u00eddia social inclui conversas e intera\u00e7\u00f5es reais entre marcas e pessoas. Ela coloca sua marca ou empresa diante de um p\u00fablico e, desde que voc\u00ea tenha um conte\u00fado atraente, pode expandir o alcance on-line com engajamento, como curtidas, retweets e compartilhamentos.<\/p>\n<p>Ent\u00e3o, como e onde essas duas entidades est\u00e3o interconectadas? Pense da seguinte forma: voc\u00ea atrai tr\u00e1fego por meio de um site atraente com conte\u00fado \u00fatil e atraente (SEO), mas o tr\u00e1fego tamb\u00e9m vem do seu marketing de m\u00eddia social (e marketing de mecanismo de pesquisa ou an\u00fancios pagos). Quanto mais seguidores nas m\u00eddias sociais voc\u00ea tiver, mais \"atraente\" ser\u00e1 o seu site para os rastreadores dos mecanismos de busca. Mas quanto mais otimizado for o seu site, mais seguidores voc\u00ea provavelmente ter\u00e1.<\/p>\n<p>Entendeu?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Is_a_Powerful_SEO_Tool\"><\/span>A m\u00eddia social \u00e9 uma ferramenta poderosa de SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Google afirmou que a m\u00eddia social n\u00e3o afeta diretamente a classifica\u00e7\u00e3o de pesquisa de uma marca (embora os profissionais de marketing tenham argumentado que sim e que o Google tenha mudado de opini\u00e3o sobre esse ponto - mas esse \u00e9 um artigo para outro dia). Independentemente de isso acontecer ou n\u00e3o, \u00e9 imposs\u00edvel ignorar o impacto indireto. Quanto mais pessoas acessarem seu site, clicarem em seus links e compartilharem seu conte\u00fado, melhor ser\u00e1 a classifica\u00e7\u00e3o do seu site. E a m\u00eddia social tem sido citada como a segunda melhor maneira de atrair pessoas para o seu site - perdendo apenas para o pr\u00f3prio SEO. Elabore bem seu conte\u00fado e seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/social-logins-wordpress\/\"  data-wpil-monitor-id=\"10\">m\u00eddia social<\/a> Os esfor\u00e7os de marketing das redes sociais direcionar\u00e3o o tr\u00e1fego da Web para o seu site e estimular\u00e3o o engajamento, o que ajuda na classifica\u00e7\u00e3o do seu site por meio dos links naturais que as pessoas usam para chegar a ele. Al\u00e9m disso, quando voc\u00ea usa suas plataformas de m\u00eddia social para construir sua marca, seus seguidores certamente compartilhar\u00e3o um link do seu site porque conhecem e confiam em voc\u00ea, na sua marca e na sua empresa.<\/p>\n<p>E n\u00e3o vamos esquecer o importante componente de criar relacionamentos com outras pessoas por meio da m\u00eddia social. N\u00e3o deixe de compartilhar as publica\u00e7\u00f5es e os tweets (relevantes) de outras pessoas e comentar em seus links. Quanto mais relacionamentos e conex\u00f5es significativos voc\u00ea tiver, maior ser\u00e1 a chance de esses criadores e curadores de conte\u00fado compartilharem seus links, o que aumenta o tr\u00e1fego para o seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_SEO_to_Increase_Social_Media_Engagement\"><\/span>Usando SEO para aumentar o envolvimento com a m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O SEO \u00e9 uma das ferramentas mais eficazes que voc\u00ea pode usar para aumentar o n\u00famero de seguidores nas m\u00eddias sociais. Quanto mais curtidas, retweets, compartilhamentos etc. voc\u00ea tiver, mais confi\u00e1vel ser\u00e1 o seu site e mais alta ser\u00e1 a sua classifica\u00e7\u00e3o nos mecanismos de busca. Embora haja uma s\u00e9rie de \"chaves\" para aumentar seu alcance on-line por meio da m\u00eddia social, abordaremos algumas das principais aqui.<\/p>\n<p><strong>Otimize seu conte\u00fado<\/strong><\/p>\n<p>O conte\u00fado que voc\u00ea coloca no seu site afetar\u00e1 n\u00e3o apenas a classifica\u00e7\u00e3o de SEO, mas tamb\u00e9m o alcance da m\u00eddia social.<\/p>\n<p>J\u00e1 demos v\u00e1rias dicas sobre como criar um \u00f3timo conte\u00fado, portanto, n\u00e3o vamos repetir isso aqui, mas daremos a voc\u00ea estas dicas importantes a serem consideradas ao criar conte\u00fado com SEO em mente:<\/p>\n<ul>\n<li>Crie conte\u00fado que atraia novos usu\u00e1rios e retenha os clientes atuais; ele deve ser \u00fatil, informativo e mostrar seu conjunto de habilidades exclusivas e sua autoridade no setor.<\/li>\n<li>N\u00e3o escreva um par\u00e1grafo inteiro em uma publica\u00e7\u00e3o no Facebook. Seja breve para que os usu\u00e1rios possam chegar rapidamente \u00e0 ess\u00eancia do conte\u00fado do seu site. As publica\u00e7\u00f5es nas m\u00eddias sociais que v\u00e3o direto ao ponto n\u00e3o s\u00f3 atraem os usu\u00e1rios para o seu site, como tamb\u00e9m t\u00eam mais chances de serem clicadas.<\/li>\n<li>Pe\u00e7a ao seu p\u00fablico-alvo para agir: use palavras e frases que o incentivem a responder \u00e0 sua publica\u00e7\u00e3o: \"confira\", \"veja mais\", \"retweet para ter a chance de ganhar\", \"curta se concordar\", \"siga para obter nossos servi\u00e7os gratuitos\" etc.<\/li>\n<li>Crie conte\u00fado digno de ser compartilhado. Quando outras pessoas compartilham seus links, voc\u00ea ganha pontos, por assim dizer, com os algoritmos dos mecanismos de pesquisa.<\/li>\n<li>Lembre-se de que o Google n\u00e3o \u00e9 o \u00fanico mecanismo de pesquisa - tamb\u00e9m h\u00e1 recursos de pesquisa nas plataformas de m\u00eddia social que as pessoas usam para encontrar conte\u00fado.<\/li>\n<\/ul>\n<p><strong>Palavras-chave<\/strong><\/p>\n<p>A adi\u00e7\u00e3o de palavras-chave \u00e9 uma \u00f3tima maneira de aumentar as chances de seu conte\u00fado ser visto n\u00e3o apenas nos mecanismos de pesquisa, mas tamb\u00e9m nas pesquisas de m\u00eddia social, colocando seu conte\u00fado na frente de usu\u00e1rios vi\u00e1veis.<\/p>\n<p>Adicionar palavras-chave a:<\/p>\n<ul>\n<li>manchetes<\/li>\n<li>postagens<\/li>\n<li>legendas de imagens<\/li>\n<li>links<\/li>\n<li>hashtags<\/li>\n<li>biografias de perfis de m\u00eddia social<\/li>\n<\/ul>\n<p><strong>Melhore seus perfis de m\u00eddia social<\/strong><\/p>\n<p>Como a adi\u00e7\u00e3o de palavras-chave aos seus perfis ajuda o SEO? Embora seus links de m\u00eddia social (como um link para uma publica\u00e7\u00e3o no Facebook) n\u00e3o apare\u00e7am em um resultado de pesquisa, os perfis de m\u00eddia social aparecer\u00e3o. Portanto, adicione essas palavras-chave important\u00edssimas a todas as plataformas sociais para aumentar a probabilidade de que elas apare\u00e7am entre os cinco primeiros resultados. Al\u00e9m disso, como os canais de m\u00eddia social s\u00e3o muito mais pessoais do que o site de uma empresa, os pesquisadores t\u00eam uma no\u00e7\u00e3o da sua marca e da personalidade da empresa a partir do seu perfil, o que tamb\u00e9m pode incentiv\u00e1-los a clicar no seu site.<\/p>\n<p><strong>Aumente seu n\u00famero de seguidores<\/strong><\/p>\n<p>Outro fator a ser considerado \u00e9 o tamanho de seus seguidores. Os mecanismos de pesquisa analisam quantos seguidores voc\u00ea tem para determinar se a sua conta \u00e9 real ou spam. O Google tamb\u00e9m pode detectar seguidores falsos, portanto, n\u00e3o compre (nunca!) seguidores. De qualquer forma, os seguidores falsos n\u00e3o ajudam no SEO, pois somente os seguidores reais clicam, leem e se envolvem com seu conte\u00fado.<\/p>\n<p><strong>Conclus\u00e3o<\/strong><\/p>\n<p>Mostramos que o SEO e a m\u00eddia social podem trabalhar juntos para aumentar o tr\u00e1fego do seu site - tr\u00e1fego que pode se transformar em leads e, com sorte, em convers\u00f5es. Que dicas ou ideias voc\u00ea tem para tornar o SEO e a m\u00eddia social complementares? Compartilhe nos coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Last spring we gave you an\u00a0overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-15957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\" \/>\n\t\t<meta property=\"og:description\" content=\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"990\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-10-11T17:54:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2017-11-02T16:22:57+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#blogposting\",\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"headline\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/head-scratcher@2x.png\",\"width\":1480,\"height\":990},\"datePublished\":\"2017-10-11T11:54:07-04:00\",\"dateModified\":\"2017-11-02T10:22:57-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":4,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#webpage\"},\"articleSection\":\"Data &amp; Metrics, Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#listItem\",\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#listItem\",\"position\":3,\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/\",\"name\":\"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?\",\"description\":\"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\\u2019s online presence. So that got us wondering\\u2014just how intertwined are SEO efforts and social media campaigns? Can\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/head-scratcher@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#mainImage\",\"width\":1480,\"height\":990},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\\\/#mainImage\"},\"datePublished\":\"2017-10-11T11:54:07-04:00\",\"dateModified\":\"2017-11-02T10:22:57-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Does SEO Enhance Social Media, or Does Social Media Enhance SEO?<\/title>\n\n","aioseo_head_json":{"title":"O SEO aprimora a m\u00eddia social ou a m\u00eddia social aprimora o SEO?","description":"Na primavera passada, apresentamos uma vis\u00e3o geral do que \u00e9 a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) e por que ela \u00e9 importante para a sua empresa. Tamb\u00e9m compartilhamos v\u00e1rias publica\u00e7\u00f5es sobre a import\u00e2ncia do marketing de m\u00eddia social e como ele aumenta a presen\u00e7a on-line da sua empresa. Isso nos fez pensar: at\u00e9 que ponto os esfor\u00e7os de SEO e as campanhas de m\u00eddia social est\u00e3o interligados? \u00c9 poss\u00edvel","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#blogposting","name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","headline":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","width":1480,"height":990},"datePublished":"2017-10-11T11:54:07-04:00","dateModified":"2017-11-02T10:22:57-04:00","inLanguage":"pt-BR","commentCount":4,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#webpage"},"articleSection":"Data &amp; Metrics, Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#listItem","name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#listItem","position":3,"name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1785431634"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","name":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","description":"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#mainImage","width":1480,"height":990},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/#mainImage"},"datePublished":"2017-10-11T11:54:07-04:00","dateModified":"2017-11-02T10:22:57-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","og:description":"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can","og:url":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png","og:image:width":1480,"og:image:height":990,"article:published_time":"2017-10-11T17:54:07+00:00","article:modified_time":"2017-11-02T16:22:57+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","twitter:description":"Last spring we gave you an overview of what search engine optimization (SEO) is and why it\u2019s important for your business. We also shared several posts about the importance of social media marketing and how it increases your company\u2019s online presence. So that got us wondering\u2014just how intertwined are SEO efforts and social media campaigns? Can","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/10\/head-scratcher@2x.png"},"aioseo_meta_data":{"post_id":"15957","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:07:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:52","updated":"2026-03-03 15:07:19"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tDoes SEO Enhance Social Media, or Does Social Media Enhance SEO?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Does SEO Enhance Social Media, or Does Social Media Enhance SEO?","link":"https:\/\/memberpress.com\/pt\/blog\/does-seo-enhance-social-media-or-does-social-media-enhance-seo\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/15957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=15957"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/15957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/15971"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=15957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=15957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=15957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}