{"id":16043,"date":"2017-11-15T11:02:31","date_gmt":"2017-11-15T18:02:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16043"},"modified":"2024-09-18T13:58:50","modified_gmt":"2024-09-18T17:58:50","slug":"how-to-increase-traffic-to-your-website-using-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-increase-traffic-to-your-website-using-seo\/","title":{"rendered":"Como aumentar o tr\u00e1fego para seu site usando SEO"},"content":{"rendered":"<p>Voc\u00ea obter\u00e1 mais tr\u00e1fego do site por ter um site incr\u00edvel com todos os elementos importantes de SEO ou por causa de seus pr\u00f3prios esfor\u00e7os com m\u00eddias sociais direcionadas e outras campanhas de marketing?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4ab342ba817\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4ab342ba817\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Two_Types_of_Traffic\" >Dois tipos de tr\u00e1fego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Using_SEO_to_Drive_Quality_Traffic\" >Usando SEO para gerar tr\u00e1fego de qualidade<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Por um lado, voc\u00ea precisa de SEO porque, bem, o Google. (Se n\u00e3o tiver certeza do que \u00e9 SEO, confira nossa <a href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">postagem<\/a> na primavera passada). Ent\u00e3o, vamos falar sobre SEO. Para tirar proveito do SEO, voc\u00ea precisa cuidar de v\u00e1rios detalhes importantes. Primeiro, voc\u00ea deve oferecer um produto exclusivo e de alto n\u00edvel. Em seguida, certifique-se de que seu site seja atraente e que seu conte\u00fado seja excelente. E depois, voc\u00ea \u00e9 um astro das m\u00eddias sociais, participando ativamente das tr\u00eas grandes plataformas (Facebook, Twitter, LinkedIn), entrando em contato com influenciadores e compartilhando o conte\u00fado de outras pessoas. Para completar, voc\u00ea est\u00e1 escrevendo um conte\u00fado incr\u00edvel. Tudo isso est\u00e1 sendo feito em um esfor\u00e7o para direcionar mais tr\u00e1fego para o seu site.<\/p>\n\n\n\n<p>Ent\u00e3o, por que \u00e0s vezes parece que o tr\u00e1fego que vai para o seu site est\u00e1 chegando em ritmo de caracol ou que o tr\u00e1fego que chega n\u00e3o permanece por muito tempo, n\u00e3o clica em nenhum link ou n\u00e3o aceita receber seus incr\u00edveis brindes?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_Types_of_Traffic\"><\/span>Dois tipos de tr\u00e1fego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De modo geral, h\u00e1 duas maneiras de o tr\u00e1fego chegar ao seu site. H\u00e1 aqueles que chegam \u00e0 sua p\u00e1gina porque seu site aparece em uma pesquisa, mas esses pesquisadores podem sair rapidamente se perceberem que seu site n\u00e3o \u00e9 exatamente o que eles precisam. Esse tipo de tr\u00e1fego geralmente \u00e9 mais numeroso do que o outro tipo, que s\u00e3o os visitantes direcionados - aqueles que foram especificamente procurados como poss\u00edveis clientes do produto que voc\u00ea est\u00e1 oferecendo.<\/p>\n\n\n\n<p>O primeiro tipo de tr\u00e1fego: quantidade. O segundo tipo: qualidade. Embora milhares de pessoas possam visitar seu site em um dia, os n\u00fameros n\u00e3o importar\u00e3o se os visitantes n\u00e3o clicarem em seus links, n\u00e3o fizerem opt-in ou n\u00e3o comprarem seu produto. Por\u00e9m, se apenas cem visitantes de qualidade chegarem ao seu site, \u00e9 prov\u00e1vel que eles fa\u00e7am uma ou todas essas coisas - e, no m\u00ednimo, voltar\u00e3o quando perceberem que voc\u00ea \u00e9 exatamente o que eles est\u00e3o procurando. O ROI do tr\u00e1fego de qualidade excede em muito o ROI (se houver algum) do tr\u00e1fego de quantidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_SEO_to_Drive_Quality_Traffic\"><\/span>Usando SEO para gerar tr\u00e1fego de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Talvez a melhor maneira de determinar como obter esses visitantes de alta qualidade seja revisar as pr\u00e1ticas b\u00e1sicas de SEO e certificar-se de que elas est\u00e3o fazendo seu trabalho.<\/p>\n\n\n\n<p><strong>Conhe\u00e7a suas palavras-chave<\/strong><\/p>\n\n\n\n<p>Palavras-chave s\u00e3o as palavras que um usu\u00e1rio digita ao pesquisar no Google. Por exemplo, se uma pessoa estiver procurando um lugar para comprar um livro, ela provavelmente digitar\u00e1 \"livraria\". Mas se estiver procurando um livro espec\u00edfico, poder\u00e1 digitar o nome do livro. Essas s\u00e3o as palavras-chave que o Google reconhece e, se voc\u00ea for o propriet\u00e1rio da livraria e quiser que o mecanismo de busca encontre seu site, precisar\u00e1 garantir que ele tenha as palavras-chave que um cliente em potencial provavelmente usar\u00e1.<\/p>\n\n\n\n<p>Outra considera\u00e7\u00e3o ao usar palavras-chave \u00e9 incluir palavras-chave de cauda longa ou frases que descrevam com mais precis\u00e3o o que a pessoa est\u00e1 procurando. Usando o exemplo da livraria acima, se um pesquisador digitar apenas \"livraria\", ele ter\u00e1 todos os tipos de livrarias, mas e se ele estiver procurando livros antigos? Uma palavra-chave de cauda longa poderia ser \"livrarias de segunda m\u00e3o\". O uso dessa palavra-chave de cauda longa \u00e9 um exemplo de segmenta\u00e7\u00e3o do seu p\u00fablico-alvo, pois o cliente ideal n\u00e3o est\u00e1 procurando novos lan\u00e7amentos, mas livros raros, antigos e de primeira edi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Ent\u00e3o, onde voc\u00ea coloca essas palavras-chave? No t\u00edtulo e no cabe\u00e7alho do seu site, nas meta descri\u00e7\u00f5es e no texto de suas postagens. Isso \u00e9 o que informa aos mecanismos de pesquisa o que o seu site oferece e que ele \u00e9 relevante para a consulta de um pesquisador.<\/p>\n\n\n\n<p><strong>Novamente a parte do conte\u00fado<\/strong><\/p>\n\n\n\n<p>O que \u00e9 um site sem um \u00f3timo conte\u00fado? \u00c9 um neg\u00f3cio sem um produto. N\u00e3o \u00e9 nada, eu lhe digo! O conte\u00fado \u00e9 fundamental quando voc\u00ea est\u00e1 tentando alcan\u00e7ar n\u00e3o apenas mais clientes, mas um p\u00fablico que procura seu produto (e at\u00e9 mesmo aqueles que n\u00e3o percebem que precisam do seu produto at\u00e9 encontrarem seu site!) N\u00e3o vamos deixar as palavras-chave de lado ainda. Voc\u00ea pode criar conte\u00fado com base em uma palavra-chave, mas, se j\u00e1 tiver conte\u00fado em seu site, precisar\u00e1 determinar como far\u00e1 para que ele corresponda \u00e0s palavras-chave. Voc\u00ea pode fazer isso criando um mapa de palavras-chave de conte\u00fado, conforme ilustrado por <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>\n\n\n\n<p>Al\u00e9m disso, lembre-se de que as palavras-chave da p\u00e1gina inicial devem ser direcionadas a um p\u00fablico mais amplo que procura seus tipos de produtos, mas, assim como os v\u00e1rios produtos e servi\u00e7os que voc\u00ea oferece, as palavras-chave de cada subp\u00e1gina ser\u00e3o mais espec\u00edficas com base no recurso da p\u00e1gina.<\/p>\n\n\n\n<p>E agora vamos \u00e0 ess\u00eancia do seu conte\u00fado: naturalmente, ele deve ser relevante para o que a sua empresa oferece, mas tamb\u00e9m precisa ter um tamanho adequado, ser atualizado regularmente e ser pertinente ao que h\u00e1 de novo e \u00e0s tend\u00eancias do seu setor.<\/p>\n\n\n\n<p><strong>Ent\u00e3o, qual deve ser o tamanho do meu conte\u00fado?<\/strong><\/p>\n\n\n\n<p>Assim como no caso do tr\u00e1fego que voc\u00ea deseja que chegue ao seu site, a qualidade prevalece sobre a quantidade na \u00e1rea de conte\u00fado. Diferentes tipos de conte\u00fado podem ser adequados a diferentes comprimentos - por exemplo, uma sinopse \u00e9 curta e agrad\u00e1vel (mas impactante e abrangente), enquanto as postagens de blog e os artigos informativos devem ser mais longos e oferecer ao leitor uma experi\u00eancia mais aprofundada.<\/p>\n\n\n\n<p><em>(Temos um pr\u00f3ximo artigo que lhe ensinar\u00e1 mais sobre a dura\u00e7\u00e3o adequada de diferentes tipos de conte\u00fado, portanto, volte em breve!)<\/em><\/p>\n\n\n\n<p><strong>O que devo postar?<\/strong><\/p>\n\n\n\n<p>Ideias para conte\u00fado est\u00e3o por toda parte! (Consulte nosso blog para ver nossos artigos sobre o que publicar.) Entretanto, uma coisa que \u00e9 essencial para o SEO \u00e9 que seu conte\u00fado seja novo. Conte\u00fado \"novo\" significa que voc\u00ea est\u00e1 atualizando seu site e blog com novas postagens e artigos. N\u00e3o \u00e9 necess\u00e1rio atualizar seu site o tempo todo, principalmente se as informa\u00e7\u00f5es nele contidas ainda forem precisas, mas seu blog \u00e9 um produtor de conte\u00fado em constante evolu\u00e7\u00e3o - pelo menos deveria ser. Quando voc\u00ea publica regularmente em seu blog, os mecanismos de pesquisa reconhecem que seu site est\u00e1 ativo e \u00e9 mantido.<\/p>\n\n\n\n<p><strong>Devo criar links?<\/strong><\/p>\n\n\n\n<p>Sim! Quando voc\u00ea tiver conte\u00fado que se relacione ou acrescente a outro conte\u00fado que j\u00e1 esteja em seu site, vincule-o para que o tr\u00e1fego visite ainda mais \u00e1reas do seu (incr\u00edvel) site.<\/p>\n\n\n\n<p>O backlinking, por outro lado, \u00e9 um pouco mais complexo. Um backlink \u00e9 um \"voto de confian\u00e7a\" em SEO fora do site, no qual um site \u00e9 vinculado a outro. Em outras palavras, um backlink informa a um mecanismo de pesquisa que seu site tem conte\u00fado de qualidade. A cria\u00e7\u00e3o ou obten\u00e7\u00e3o de links \u00e9 a forma de obter um backlink, e isso \u00e9 feito de v\u00e1rias maneiras, inclusive criando relacionamentos com sites relevantes para o seu setor ou relacionados aos seus produtos e servi\u00e7os.<\/p>\n\n\n\n<p><strong>Devo compartilhar?<\/strong><\/p>\n\n\n\n<p>Com certeza! Lembra-se de que, no in\u00edcio deste post, perguntamos se voc\u00ea deveria se concentrar em refor\u00e7ar os elementos de SEO ou se envolver nas m\u00eddias sociais para obter tr\u00e1fego para o seu site? Sim e sim. Voc\u00ea deve fazer as duas coisas, pois o tr\u00e1fego vem de todas as dire\u00e7\u00f5es. Lembre-se de que mais tr\u00e1fego n\u00e3o significa tanto quanto o tr\u00e1fego que realmente para.<\/p>\n\n\n\n<p><em>Tem alguma dica para nossos leitores sobre como obter mais tr\u00e1fego para seus sites e blogs? Gostar\u00edamos muito que voc\u00ea as compartilhasse conosco. Os coment\u00e1rios <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> est\u00e1 abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Will you get more website traffic because you have an awesome website with all the important SEO elements or because of your own efforts with targeted social media and other marketing campaigns? On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our post last spring.) [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimize your site for search engines and increase traffic. From keywords to backlinks, learn how SEO can drive quality traffic to your website.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"how to increase traffic to your website using seo,seo strategies for website traffic,boost website traffic with seo,increase website traffic seo,website traffic optimization\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Increase Traffic to Your Website Using SEO\" \/>\n\t\t<meta property=\"og:description\" content=\"Optimize your site for search engines and increase traffic. 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(If you\u2019re unsure of what SEO is, check out our <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">post<\/a> last spring.) So let\u2019s talk about SEO. In order to capitalize on SEO, you\u2019ve got to take care of several important details. First, you offer a unique, top-notch product. Next, you make sure your website is attractive, your content stellar. And then you\u2019re a social media rock star, actively participating on the big three platforms (Facebook, Twitter, LinkedIn), and you\u2019re reaching out to influencers and sharing other peoples\u2019 content. To top it off, you\u2019re writing incredible content. All of this is being done in an effort to drive more traffic to your website.<\/p>","content":[{"type":"text","data":"On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">post<\/a> last spring.) So let\u2019s talk about SEO. In order to capitalize on SEO, you\u2019ve got to take care of several important details. First, you offer a unique, top-notch product. Next, you make sure your website is attractive, your content stellar. And then you\u2019re a social media rock star, actively participating on the big three platforms (Facebook, Twitter, LinkedIn), and you\u2019re reaching out to influencers and sharing other peoples\u2019 content. To top it off, you\u2019re writing incredible content. All of this is being done in an effort to drive more traffic to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So why does it sometimes feel like the traffic heading to your site is coming at a snail\u2019s pace or that the traffic that does come doesn\u2019t stay long, click on any links, or opt-in with your awesome freebies?<\/p>","content":[{"type":"text","data":"So why does it sometimes feel like the traffic heading to your site is coming at a snail\u2019s pace or that the traffic that does come doesn\u2019t stay long, click on any links, or opt-in with your awesome freebies?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Two Types of Traffic<\/h3>","content":"Dois tipos de tr\u00e1fego","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Generally speaking, there are two ways traffic comes to your site. There are those who land on your page because your site shows up in a search, but these searchers may quickly leave if they realize your site isn\u2019t exactly what they need. This type of traffic is generally higher in number than the other type, which is targeted visitors\u2014those who\u2019ve been specifically sought out as would-be customers of the product you\u2019re offering.<\/p>","content":[{"type":"text","data":"Generally speaking, there are two ways traffic comes to your site. There are those who land on your page because your site shows up in a search, but these searchers may quickly leave if they realize your site isn\u2019t exactly what they need. This type of traffic is generally higher in number than the other type, which is targeted visitors\u2014those who\u2019ve been specifically sought out as would-be customers of the product you\u2019re offering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first type of traffic: quantity. The second type: quality. Although thousands may visit your site in a day, the numbers won\u2019t matter if visitors don\u2019t click on&nbsp;your links, opt-in, or buy your product. But if only a hundred quality visitors come to your site, chances are they\u2019ll do one or all of these things\u2014and at the very least, they\u2019ll come back when they see you\u2019re exactly what they\u2019re looking for. The ROI on quality traffic far exceeds the ROI (if there is any) on quantity traffic.<\/p>","content":[{"type":"text","data":"The first type of traffic: quantity. The second type: quality. Although thousands may visit your site in a day, the numbers won\u2019t matter if visitors don\u2019t click on&nbsp;your links, opt-in, or buy your product. But if only a hundred quality visitors come to your site, chances are they\u2019ll do one or all of these things\u2014and at the very least, they\u2019ll come back when they see you\u2019re exactly what they\u2019re looking for. The ROI on quality traffic far exceeds the ROI (if there is any) on quantity traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Using SEO to Drive Quality Traffic<\/h3>","content":"Usando SEO para gerar tr\u00e1fego de qualidade","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Perhaps the best way to determine how to get those high-quality visitors is to review basic SEO practices and make sure they\u2019re doing their job.<\/p>","content":[{"type":"text","data":"Perhaps the best way to determine how to get those high-quality visitors is to review basic SEO practices and make sure they\u2019re doing their job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Know Your Keywords<\/strong><\/p>","content":[{"type":"text","data":"<strong>Know Your Keywords<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keywords are the words a user types in when Googling. For example, if a person is looking for a place to buy a&nbsp;book, they\u2019ll probably type in \u201cbookstore.\u201d But if they\u2019re looking for a specific book, they may type in the name of that book. These are the keywords Google recognizes, and if you\u2019re the bookstore owner and want the search engine to find your site, you need to make sure your site has the keywords a prospective customer is likely to use.<\/p>","content":[{"type":"text","data":"Keywords are the words a user types in when Googling. For example, if a person is looking for a place to buy a&nbsp;book, they\u2019ll probably type in \u201cbookstore.\u201d But if they\u2019re looking for a specific book, they may type in the name of that book. These are the keywords Google recognizes, and if you\u2019re the bookstore owner and want the search engine to find your site, you need to make sure your site has the keywords a prospective customer is likely to use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another consideration when using keywords is to include long-tail keywords, or phrases that more accurately describe what the person is searching for. Using the bookstore example above, if a searcher types in just \u201cbookstore,\u201d they\u2019ll get all kinds of bookstores, but what if they\u2019re looking for vintage books? A long-tail keyword could be \u201csecondhand bookstores.\u201d Using this long-tail keyword is an example of targeting your audience, because your ideal customer isn\u2019t looking for new releases but rare, first-edition, old books.<\/p>","content":[{"type":"text","data":"Another consideration when using keywords is to include long-tail keywords, or phrases that more accurately describe what the person is searching for. Using the bookstore example above, if a searcher types in just \u201cbookstore,\u201d they\u2019ll get all kinds of bookstores, but what if they\u2019re looking for vintage books? A long-tail keyword could be \u201csecondhand bookstores.\u201d Using this long-tail keyword is an example of targeting your audience, because your ideal customer isn\u2019t looking for new releases but rare, first-edition, old books."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So where do you put these keywords? In your website title and header, meta descriptions, and in the copy of your posts. This is what tells the search engines what your site offers and that your site is relevant to a searcher\u2019s query.<\/p>","content":[{"type":"text","data":"So where do you put these keywords? In your website title and header, meta descriptions, and in the copy of your posts. This is what tells the search engines what your site offers and that your site is relevant to a searcher\u2019s query."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>That Content Bit Again<\/strong><\/p>","content":[{"type":"text","data":"<strong>That Content Bit Again<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s a website without great content? It\u2019s a business without a product. It\u2019s nothing, I tell you! Content is key when you\u2019re trying to reach not only more customers but an audience looking for your product (and even those who don\u2019t realize they need your product until they find your site!). Let\u2019s not leave keywords behind just yet. You can create content based on a keyword, but if you have content that\u2019s already on your site, you need to determine how you\u2019re going to make it match the keywords. You can do that by creating a content keyword map, as illustrated by <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>","content":[{"type":"text","data":"What\u2019s a website without great content? It\u2019s a business without a product. It\u2019s nothing, I tell you! Content is key when you\u2019re trying to reach not only more customers but an audience looking for your product (and even those who don\u2019t realize they need your product until they find your site!). Let\u2019s not leave keywords behind just yet. You can create content based on a keyword, but if you have content that\u2019s already on your site, you need to determine how you\u2019re going to make it match the keywords. You can do that by creating a content keyword map, as illustrated by <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature.<\/p>","content":[{"type":"text","data":"Also, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry.<\/p>","content":[{"type":"text","data":"And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>So Just How Long Should My Content Be?<\/strong><\/p>","content":[{"type":"text","data":"<strong>So Just How Long Should My Content Be?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience.<\/p>","content":[{"type":"text","data":"As with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em><\/p>","content":[{"type":"text","data":"<em>(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>What Should I Post?<\/strong><\/p>","content":[{"type":"text","data":"<strong>What Should I Post?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained.<\/p>","content":[{"type":"text","data":"Ideas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Should I Be Linking?<\/strong><\/p>","content":[{"type":"text","data":"<strong>Should I Be Linking?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site.<\/p>","content":[{"type":"text","data":"Yes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services.<\/p>","content":[{"type":"text","data":"Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Should I Be Sharing?<\/strong><\/p>","content":[{"type":"text","data":"<strong>Should I Be Sharing?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Absolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops.<\/p>","content":[{"type":"text","data":"Absolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box is below!<\/em><\/p>","content":[{"type":"text","data":"<em>Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box is below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16043"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/16063"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}