Moz<\/a>.<\/p>\n\n\n\nAlso, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature.<\/p>\n\n\n\n
And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry.<\/p>\n\n\n\n
So Just How Long Should My Content Be?<\/strong><\/p>\n\n\n\nAs with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience.<\/p>\n\n\n\n
(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em><\/p>\n\n\n\nWhat Should I Post?<\/strong><\/p>\n\n\n\nIdeas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained.<\/p>\n\n\n\n
Should I Be Linking?<\/strong><\/p>\n\n\n\nYes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site.<\/p>\n\n\n\n
Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services.<\/p>\n\n\n\n
Should I Be Sharing?<\/strong><\/p>\n\n\n\nAbsolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops.<\/p>\n\n\n\n
Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box<\/a> is below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Will you get more website traffic because you have an awesome website with all the important SEO elements or because of your own efforts with targeted social media and other marketing campaigns? On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our post last spring.) [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t