{"id":16085,"date":"2017-11-29T09:53:11","date_gmt":"2017-11-29T16:53:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16085"},"modified":"2018-04-06T22:07:38","modified_gmt":"2018-04-07T04:07:38","slug":"the-whys-and-whats-of-live-streaming-on-social-media","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","title":{"rendered":"The Whys and Whats of Live Streaming on Social Media"},"content":{"rendered":"<p>If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e0216e2c8b5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0216e2c8b5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Why_Live_Video\" >Why Live Video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#What_to_Live_Stream\" >What to Live Stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Where_to_Live_Stream\" >Where to Live Stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Best_Tips_for_Live_Streaming\" >Best Tips for Live Streaming<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Why_Live_Video\"><\/span>Why Live Video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, let\u2019s discuss why live streaming is all the rage and why we don\u2019t think it\u2019s going out of style anytime soon. At the beginning of the year, we made a (well-researched) <a href=\"https:\/\/memberpress.com\/what-you-can-expect-with-social-media-in-2017\/\" target=\"_blank\" rel=\"noopener\">prediction<\/a>: \u201cLive videos are now the way to go. Posting live gives users the feeling of being in the moment and of having a vicarious experience.\u201d And we\u2019re sticking to that\u2014and adding a bit more.<\/p>\n<p>Live video offers viewers and content consumers something no other form of content can: immediate results. Not only can people vicariously be a part of what you\u2019re doing or presenting, your viewers can interact with each other, creating a sense of community, and, of course, interact with you. The benefit for you is that you immediately see how many viewers are watching and whether they are commenting, which gives you instant feedback on how well your message is being received.<\/p>\n<p>In addition to creating a sense of community with viewers, you are also creating a more personal connection to you. Live stream \u201cintro to the team\u201d videos and product launches, and you\u2019re letting followers get to know who\u2019s behind the screen and allowing them to be the first to see new or exclusive products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Live_Stream\"><\/span>What to Live Stream<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So, what are the best uses of your live-streaming time? You obviously don\u2019t want to go live every hour of every day, and you don\u2019t want to share mundane information (or information that actually is better delivered in written form). But across the social media\u2013expert board, the vote is in that the following types of information most effectively draw live content viewers (in no particular order).<\/p>\n<ul>\n<li><strong>Product launches<\/strong>: Brand-new product or service coming out? Why not unveil it to a live audience?<\/li>\n<li><strong>Q&A or AMA<\/strong> (ask me anything): Get personal with your viewers and allow them to submit questions about you, your company, or your products.<\/li>\n<li><strong>Meet the team and other interviews<\/strong>: Introduce your hardworking team members so viewers can see who provides the awesome services and products they come to you for. Alternatively, ask customers to provide live testimonials or interviews about how your products or services help them.<\/li>\n<li><strong>Specials<\/strong>: Giveaways, announcements, discounts, appearances\u2014nothing draws a crowd like a limited-edition, one-time-only, or free product! Go live to announce a contest for products or services or to announce winners of a recent giveaway. Allow a certain period of free entrance to your membership site if viewers comment that they are watching now, etc.<\/li>\n<li><strong>Behind the scenes<\/strong>: Give viewers a peek at the daily life of your business. What better way to draw viewers than to give them an exclusive behind-the-scenes look at what you and your team do to create such great products. Show them how you design and produce the goods they love.<\/li>\n<li><strong>Live from the event<\/strong>: If you\u2019re presenting at a seminar, training, or trade show, why not let your followers feel like they\u2019re part of the action\u2014especially if they can\u2019t be there in person? And it doesn\u2019t have to be during your presentation. Go live as you walk through the crowd or as your team members are meeting with customers. Don\u2019t just tell them your story, show them.<\/li>\n<li><strong>Challenges<\/strong>: Get customers involved by competing with (or against!) you in a challenge you announce live. Tell them about the challenge and follow up with live status reports.<\/li>\n<li><strong>Product demos\/tutorials<\/strong>: Let your customers see how you, the designer, creator, producer of the product use it. Give them tutorials on a brand-new product so they\u2019re up-to-speed or can learn special tricks of the trade.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Where_to_Live_Stream\"><\/span>Where to Live Stream<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So, where to do all this live streaming? On your social media platforms, of course. Here are some of the most popular:<\/p>\n<ul>\n<li><a href=\"https:\/\/live.fb.com\/about\/\" target=\"_blank\" rel=\"noopener\">Facebook Live<\/a>: The biggest social media platform allows profiles and Pages users to go live. When the live video ends, it\u2019s published to the Page or profile so followers who missed the live broadcast can view it later. Followers can subscribe to your profile or Page so they can be notified when you go live. Additionally, a follower may get a notification that alerts them when you go live.<\/li>\n<li><a href=\"http:\/\/blog.instagram.com\/post\/153474421572\/161121-launches\" target=\"_blank\" rel=\"noopener\">Instagram Live<\/a>: About a year ago, Instagram announced the ability to go live via their Stories feature. On your Instagram account, you simply go to your profile, swipe right, open the camera, and start broadcasting. Followers will get a notification when you start a live video, and your profile picture in the Stories bar will show \u201clive.\u201d<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/2474026?hl=en&ref_topic=6136989\" target=\"_blank\" rel=\"noopener\">YouTube Live<\/a>: The place for videos has a place for live streaming, too! If you have a YouTube channel, you can go live. Check out YouTube\u2019s <a href=\"https:\/\/support.google.com\/youtube\/topic\/2853712?hl=en&ref_topic=4355169\" target=\"_blank\" rel=\"noopener\">FAQs<\/a> to get the best and most up-to-date tips on live streaming from the world\u2019s most popular website for videos.<\/li>\n<li><a href=\"https:\/\/www.periscope.tv\/about\" target=\"_blank\" rel=\"noopener\">Periscope<\/a> (owned by Twitter): This live video app was acquired by Twitter before it even launched in 2015 and was created on the very basis that seeing the world through someone else\u2019s view connects people in a way nothing else can.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Best_Tips_for_Live_Streaming\"><\/span>Best Tips for Live Streaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ready to go live? Let\u2019s cover a few basic tips for ensuring that you and your followers will have the best live experience possible.<\/p>\n<ol>\n<li>Post status updates of when and where you\u2019ll be going live. You want as many followers watching as possible, so invite them to meet you back here on said platform at a certain time so they\u2019re privy to the awesome announcement you\u2019re going to make.<\/li>\n<li>Make sure you have a good connection. Even though going live while hiking Mount Everest sounds cool, if you don\u2019t have a good connection and no one can see or hear you, they may get so frustrated at the choppy connection that they leave.<\/li>\n<li>Prepare! Although going live feels spontaneous, don\u2019t fly by the seat of your pants. At least have an idea of what you\u2019re going to talk about or present, and if you\u2019re really nervous, have a script.<\/li>\n<li>Interact. Once you\u2019re live, take notice of the people liking and commenting on your post. Acknowledge their efforts to be there so they are encouraged to come back.<\/li>\n<li>Broadcast for longer than a minute or two. On Facebook, you can go live for up to ninety minutes! While you may not be ready for that, go live long enough to allow your followers to get to your video\u2014and even longer so it gives them time to share with their friends.<\/li>\n<li>At some point during the broadcast, invite your followers to subscribe to your live channel so they can be notified of the next time you\u2019re live.<\/li>\n<li>Don\u2019t just end the broadcast\u2014tell them \u201cGoodbye,\u201d \u201cSee you later,\u201d or \u201cCatch you next time!\u201d You don\u2019t want your followers\u2019 screens to just go black and leave them wondering if you\u2019re coming back.<\/li>\n<li>Don\u2019t be afraid of making a mistake, stumbling over your words, or even tripping. We know you don\u2019t want that to happen, but remember, going live is giving your followers a more human connection. We all make mistakes, stumble, and trip. Just pick yourself up and keep on going!<\/li>\n<\/ol>\n<p><em>Have you gone live? Do you have any tips and tricks for our readers? We want to hear about it! You know where to go (comment <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-16085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Whys and Whats of Live Streaming on Social Media\" \/>\n\t\t<meta property=\"og:description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"910\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-11-29T16:53:11+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-04-07T04:07:38+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Whys and Whats of Live Streaming on Social Media\" \/>\n\t\t<meta name=\"twitter:description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#blogposting\",\"name\":\"The Whys and Whats of Live Streaming on Social Media\",\"headline\":\"The Whys and Whats of Live Streaming on Social Media\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/live-streaming@2x.png\",\"width\":1480,\"height\":910},\"datePublished\":\"2017-11-29T09:53:11-05:00\",\"dateModified\":\"2018-04-06T22:07:38-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#webpage\"},\"articleSection\":\"Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#listItem\",\"name\":\"The Whys and Whats of Live Streaming on Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#listItem\",\"position\":4,\"name\":\"The Whys and Whats of Live Streaming on Social Media\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1775753419\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/\",\"name\":\"The Whys and Whats of Live Streaming on Social Media\",\"description\":\"If you\\u2019ve shied away from going live on social media, we\\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\\u2019re staying away is because you think it\\u2019s a passing fad? Well, you\\u2019ll get our two cents on that, too. Why Live Video? First, let\\u2019s discuss why\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/live-streaming@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#mainImage\",\"width\":1480,\"height\":910},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-whys-and-whats-of-live-streaming-on-social-media\\\/#mainImage\"},\"datePublished\":\"2017-11-29T09:53:11-05:00\",\"dateModified\":\"2018-04-06T22:07:38-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The Whys and Whats of Live Streaming on Social Media<\/title>\n\n","aioseo_head_json":{"title":"The Whys and Whats of Live Streaming on Social Media","description":"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#blogposting","name":"The Whys and Whats of Live Streaming on Social Media","headline":"The Whys and Whats of Live Streaming on Social Media","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png","width":1480,"height":910},"datePublished":"2017-11-29T09:53:11-05:00","dateModified":"2018-04-06T22:07:38-04:00","inLanguage":"pt-BR","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#webpage"},"articleSection":"Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#listItem","name":"The Whys and Whats of Live Streaming on Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#listItem","position":4,"name":"The Whys and Whats of Live Streaming on Social Media","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1775753419"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","name":"The Whys and Whats of Live Streaming on Social Media","description":"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#mainImage","width":1480,"height":910},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#mainImage"},"datePublished":"2017-11-29T09:53:11-05:00","dateModified":"2018-04-06T22:07:38-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"The Whys and Whats of Live Streaming on Social Media","og:description":"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why","og:url":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png","og:image:width":1480,"og:image:height":910,"article:published_time":"2017-11-29T16:53:11+00:00","article:modified_time":"2018-04-07T04:07:38+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"The Whys and Whats of Live Streaming on Social Media","twitter:description":"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/11\/live-streaming@2x.png"},"aioseo_meta_data":{"post_id":"16085","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:09:32","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:47","updated":"2026-03-03 15:07:18"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Whys and Whats of Live Streaming on Social Media\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/"},{"label":"The Whys and Whats of Live Streaming on Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16085"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/16102"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}