{"id":16085,"date":"2017-11-29T09:53:11","date_gmt":"2017-11-29T16:53:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16085"},"modified":"2018-04-06T22:07:38","modified_gmt":"2018-04-07T04:07:38","slug":"the-whys-and-whats-of-live-streaming-on-social-media","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","title":{"rendered":"O porqu\u00ea e o porqu\u00ea da transmiss\u00e3o ao vivo nas m\u00eddias sociais"},"content":{"rendered":"<p>Se voc\u00ea tem se esquivado de entrar ao vivo nas m\u00eddias sociais, estamos aqui para mostrar que isso pode n\u00e3o ser t\u00e3o assustador quanto voc\u00ea pensa. Ou talvez o motivo pelo qual voc\u00ea esteja se afastando \u00e9 porque acha que \u00e9 uma moda passageira? Bem, voc\u00ea tamb\u00e9m ter\u00e1 nossos dois centavos sobre isso.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1f51dee25d6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1f51dee25d6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Why_Live_Video\" >Por que v\u00eddeo ao vivo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#What_to_Live_Stream\" >O que transmitir ao vivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Where_to_Live_Stream\" >Onde fazer a transmiss\u00e3o ao vivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Best_Tips_for_Live_Streaming\" >Melhores dicas para transmiss\u00e3o ao vivo<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Why_Live_Video\"><\/span>Por que v\u00eddeo ao vivo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Primeiro, vamos discutir por que a transmiss\u00e3o ao vivo est\u00e1 na moda e por que achamos que ela n\u00e3o sair\u00e1 de moda t\u00e3o cedo. No in\u00edcio do ano, fizemos uma pesquisa (bem pesquisada) <a href=\"https:\/\/memberpress.com\/pt\/what-you-can-expect-with-social-media-in-2017\/\" target=\"_blank\" rel=\"noopener\">previs\u00e3o<\/a>: \"Os v\u00eddeos ao vivo s\u00e3o agora o caminho a seguir. A publica\u00e7\u00e3o ao vivo d\u00e1 aos usu\u00e1rios a sensa\u00e7\u00e3o de estar no momento e de ter uma experi\u00eancia vic\u00e1ria.\" E estamos nos atendo a isso - e acrescentando um pouco mais.<\/p>\n<p>O v\u00eddeo ao vivo oferece aos espectadores e consumidores de conte\u00fado algo que nenhuma outra forma de conte\u00fado pode oferecer: resultados imediatos. Al\u00e9m de as pessoas poderem participar do que voc\u00ea est\u00e1 fazendo ou apresentando, seus espectadores podem interagir uns com os outros, criando um senso de comunidade e, \u00e9 claro, interagir com voc\u00ea. A vantagem para voc\u00ea \u00e9 que voc\u00ea v\u00ea imediatamente quantos espectadores est\u00e3o assistindo e se eles est\u00e3o comentando, o que lhe d\u00e1 um feedback instant\u00e2neo sobre a recep\u00e7\u00e3o da sua mensagem.<\/p>\n<p>Al\u00e9m de criar um senso de comunidade com os espectadores, voc\u00ea tamb\u00e9m est\u00e1 criando uma conex\u00e3o mais pessoal com voc\u00ea. Transmita ao vivo v\u00eddeos de \"apresenta\u00e7\u00e3o da equipe\" e lan\u00e7amentos de produtos, e voc\u00ea permitir\u00e1 que os seguidores conhe\u00e7am quem est\u00e1 por tr\u00e1s da tela e que sejam os primeiros a ver produtos novos ou exclusivos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Live_Stream\"><\/span>O que transmitir ao vivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ent\u00e3o, quais s\u00e3o os melhores usos do seu tempo de transmiss\u00e3o ao vivo? Obviamente, voc\u00ea n\u00e3o quer fazer transmiss\u00f5es ao vivo a cada hora do dia e n\u00e3o quer compartilhar informa\u00e7\u00f5es banais (ou informa\u00e7\u00f5es que, na verdade, s\u00e3o mais bem apresentadas por escrito). Mas em todo o quadro de especialistas em m\u00eddia social, a vota\u00e7\u00e3o \u00e9 que os seguintes tipos de informa\u00e7\u00f5es atraem com mais efic\u00e1cia os espectadores de conte\u00fado ao vivo (em nenhuma ordem espec\u00edfica).<\/p>\n<ul>\n<li><strong>Lan\u00e7amentos de produtos<\/strong>: Est\u00e1 lan\u00e7ando um novo produto ou servi\u00e7o? Por que n\u00e3o apresent\u00e1-lo a um p\u00fablico ao vivo?<\/li>\n<li><strong>Perguntas e respostas ou AMA<\/strong> (pergunte-me qualquer coisa): Seja pessoal com seus espectadores e permita que eles enviem perguntas sobre voc\u00ea, sua empresa ou seus produtos.<\/li>\n<li><strong>Conhe\u00e7a a equipe e outras entrevistas<\/strong>: Apresente os membros da sua equipe de trabalho para que os espectadores possam ver quem fornece os servi\u00e7os e produtos incr\u00edveis que eles procuram. Como alternativa, pe\u00e7a aos clientes que forne\u00e7am depoimentos ou entrevistas ao vivo sobre como seus produtos ou servi\u00e7os os ajudam.<\/li>\n<li><strong>Especiais<\/strong>: Brindes, an\u00fancios, descontos, apari\u00e7\u00f5es - nada atrai mais uma multid\u00e3o do que uma edi\u00e7\u00e3o limitada, um produto \u00fanico ou gratuito! Entre ao vivo para anunciar um concurso de produtos ou servi\u00e7os ou para anunciar os vencedores de um brinde recente. Permita um determinado per\u00edodo de acesso gratuito ao seu site de associa\u00e7\u00e3o se os espectadores comentarem que est\u00e3o assistindo agora, etc.<\/li>\n<li><strong>Nos bastidores<\/strong>: D\u00ea aos espectadores uma olhada na vida cotidiana de sua empresa. N\u00e3o h\u00e1 melhor maneira de atrair os espectadores do que dar a eles uma vis\u00e3o exclusiva dos bastidores do que voc\u00ea e sua equipe fazem para criar produtos t\u00e3o bons. Mostre a eles como voc\u00ea projeta e produz os produtos que eles adoram.<\/li>\n<li><strong>Ao vivo do evento<\/strong>: Se estiver fazendo uma apresenta\u00e7\u00e3o em um semin\u00e1rio, treinamento ou feira de neg\u00f3cios, por que n\u00e3o deixar que seus seguidores sintam que fazem parte da a\u00e7\u00e3o, especialmente se n\u00e3o puderem estar l\u00e1 pessoalmente? E n\u00e3o precisa ser durante sua apresenta\u00e7\u00e3o. Fa\u00e7a uma transmiss\u00e3o ao vivo enquanto caminha pela multid\u00e3o ou enquanto os membros da sua equipe se re\u00fanem com os clientes. N\u00e3o conte apenas a sua hist\u00f3ria, mostre a eles.<\/li>\n<li><strong>Desafios<\/strong>: Envolva os clientes competindo com voc\u00ea (ou contra voc\u00ea!) em um desafio que voc\u00ea anuncia ao vivo. Conte a eles sobre o desafio e acompanhe-o com relat\u00f3rios de status ao vivo.<\/li>\n<li><strong>Demonstra\u00e7\u00f5es\/tutoriais de produtos<\/strong>: Permita que seus clientes vejam como voc\u00ea, o designer, criador e produtor do produto, o utiliza. Ofere\u00e7a a eles tutoriais sobre um produto totalmente novo para que estejam atualizados ou possam aprender truques especiais do of\u00edcio.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Where_to_Live_Stream\"><\/span>Onde fazer a transmiss\u00e3o ao vivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ent\u00e3o, onde fazer toda essa transmiss\u00e3o ao vivo? Em suas plataformas de m\u00eddia social, \u00e9 claro. Aqui est\u00e3o algumas das mais populares:<\/p>\n<ul>\n<li><a href=\"https:\/\/live.fb.com\/about\/\" target=\"_blank\" rel=\"noopener\">Facebook Live<\/a>: A maior plataforma de m\u00eddia social permite que os usu\u00e1rios de perfis e P\u00e1ginas entrem ao vivo. Quando o v\u00eddeo ao vivo termina, ele \u00e9 publicado na p\u00e1gina ou no perfil para que os seguidores que perderam a transmiss\u00e3o ao vivo possam assisti-lo mais tarde. Os seguidores podem se inscrever em seu perfil ou p\u00e1gina para serem notificados quando voc\u00ea entrar ao vivo. Al\u00e9m disso, um seguidor poder\u00e1 receber uma notifica\u00e7\u00e3o que o alertar\u00e1 quando voc\u00ea entrar ao vivo.<\/li>\n<li><a href=\"http:\/\/blog.instagram.com\/post\/153474421572\/161121-launches\" target=\"_blank\" rel=\"noopener\">Instagram ao vivo<\/a>: H\u00e1 cerca de um ano, o Instagram anunciou a possibilidade de fazer transmiss\u00f5es ao vivo por meio do recurso Stories. Na sua conta do Instagram, basta ir ao seu perfil, deslizar para a direita, abrir a c\u00e2mera e come\u00e7ar a transmitir. Os seguidores receber\u00e3o uma notifica\u00e7\u00e3o quando voc\u00ea iniciar um v\u00eddeo ao vivo, e a imagem do seu perfil na barra do Stories mostrar\u00e1 \"ao vivo\".<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/2474026?hl=en&ref_topic=6136989\" target=\"_blank\" rel=\"noopener\">YouTube ao vivo<\/a>: O local para v\u00eddeos tamb\u00e9m tem um local para transmiss\u00e3o ao vivo! Se voc\u00ea tiver um canal no YouTube, poder\u00e1 fazer uma transmiss\u00e3o ao vivo. Confira a se\u00e7\u00e3o <a href=\"https:\/\/support.google.com\/youtube\/topic\/2853712?hl=en&ref_topic=4355169\" target=\"_blank\" rel=\"noopener\">Perguntas frequentes<\/a> para obter as melhores e mais atualizadas dicas sobre transmiss\u00e3o ao vivo do site de v\u00eddeos mais popular do mundo.<\/li>\n<li><a href=\"https:\/\/www.periscope.tv\/about\" target=\"_blank\" rel=\"noopener\">Perisc\u00f3pio<\/a> (propriedade do Twitter): Esse aplicativo de v\u00eddeo ao vivo foi adquirido pelo Twitter antes mesmo de ser lan\u00e7ado em 2015 e foi criado com base no fato de que ver o mundo atrav\u00e9s da vis\u00e3o de outra pessoa conecta as pessoas de uma forma que nada mais pode fazer.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Best_Tips_for_Live_Streaming\"><\/span>Melhores dicas para transmiss\u00e3o ao vivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pronto para entrar ao vivo? Vamos abordar algumas dicas b\u00e1sicas para garantir que voc\u00ea e seus seguidores tenham a melhor experi\u00eancia ao vivo poss\u00edvel.<\/p>\n<ol>\n<li>Publique atualiza\u00e7\u00f5es de status sobre quando e onde voc\u00ea far\u00e1 a transmiss\u00e3o ao vivo. Voc\u00ea quer que o maior n\u00famero poss\u00edvel de seguidores assista \u00e0 transmiss\u00e3o, portanto, convide-os para encontr\u00e1-lo aqui na referida plataforma em um determinado hor\u00e1rio para que eles tenham conhecimento do an\u00fancio incr\u00edvel que voc\u00ea far\u00e1.<\/li>\n<li>Certifique-se de ter uma boa conex\u00e3o. Mesmo que entrar ao vivo durante uma caminhada no Monte Everest pare\u00e7a legal, se voc\u00ea n\u00e3o tiver uma boa conex\u00e3o e ningu\u00e9m puder v\u00ea-lo ou ouvi-lo, as pessoas poder\u00e3o ficar t\u00e3o frustradas com a conex\u00e3o inst\u00e1vel que acabar\u00e3o saindo.<\/li>\n<li>Prepare-se! Embora a apresenta\u00e7\u00e3o ao vivo pare\u00e7a espont\u00e2nea, n\u00e3o se deixe levar pelo que est\u00e1 acontecendo. Tenha pelo menos uma ideia do que voc\u00ea vai falar ou apresentar e, se estiver muito nervoso, tenha um roteiro.<\/li>\n<li>Interaja. Quando estiver no ar, observe as pessoas que est\u00e3o curtindo e comentando sua publica\u00e7\u00e3o. Reconhe\u00e7a seus esfor\u00e7os para estar l\u00e1, para que elas sejam incentivadas a voltar.<\/li>\n<li>Transmita por mais de um ou dois minutos. No Facebook, voc\u00ea pode transmitir ao vivo por at\u00e9 noventa minutos! Embora talvez voc\u00ea n\u00e3o esteja pronto para isso, transmita por tempo suficiente para permitir que seus seguidores acessem o v\u00eddeo e por mais tempo ainda para que eles tenham tempo de compartilhar com os amigos.<\/li>\n<li>Em algum momento durante a transmiss\u00e3o, convide seus seguidores a se inscreverem em seu canal ao vivo para que possam ser notificados da pr\u00f3xima vez que voc\u00ea estiver ao vivo.<\/li>\n<li>N\u00e3o termine simplesmente a transmiss\u00e3o - diga a eles \"Adeus\", \"At\u00e9 logo\" ou \"At\u00e9 a pr\u00f3xima!\". Voc\u00ea n\u00e3o quer que a tela dos seus seguidores fique preta e que eles se perguntem se voc\u00ea voltar\u00e1.<\/li>\n<li>N\u00e3o tenha medo de cometer um erro, trope\u00e7ar em suas palavras ou at\u00e9 mesmo trope\u00e7ar. Sabemos que voc\u00ea n\u00e3o quer que isso aconte\u00e7a, mas lembre-se de que entrar ao vivo \u00e9 proporcionar aos seus seguidores uma conex\u00e3o mais humana. Todos n\u00f3s cometemos erros, trope\u00e7amos e trope\u00e7amos. Levante-se e continue em frente!<\/li>\n<\/ol>\n<p><em>Voc\u00ea j\u00e1 entrou no ar? Tem alguma dica ou truque para nossos leitores? Queremos ouvir sobre isso! Voc\u00ea sabe onde ir (coment\u00e1rio <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-16085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. 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