{"id":16116,"date":"2017-12-13T10:11:22","date_gmt":"2017-12-13T17:11:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=16116"},"modified":"2018-04-06T22:06:47","modified_gmt":"2018-04-07T04:06:47","slug":"tools-for-measuring-social-media-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/","title":{"rendered":"Ferramentas para medir a an\u00e1lise de m\u00eddia social"},"content":{"rendered":"<p>Este ano, falamos sobre a import\u00e2ncia de medir as m\u00e9tricas de m\u00eddia social da sua empresa e calcular o ROI. Tamb\u00e9m mencionamos brevemente que existem ferramentas que voc\u00ea pode usar para aliviar o \"fardo\" de analisar as an\u00e1lises. Hoje, vamos examinar mais de perto algumas dessas ferramentas para que voc\u00ea fique por dentro de tudo o que acontece quando se trata de concluir essas revis\u00f5es e relat\u00f3rios t\u00e3o importantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a55d882c02ac\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55d882c02ac\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/#The_Big_Tools\" >As grandes ferramentas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/#Use_Your_Platform-Based_Analytics_Reports\" >Use seus relat\u00f3rios anal\u00edticos baseados na plataforma<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Big_Tools\"><\/span>As grandes ferramentas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entre as ferramentas de gerenciamento de m\u00eddia social mais populares est\u00e3o Hootsuite, Buffer e Edgar. Todas as tr\u00eas permitem reunir seus canais de m\u00eddia social em um \u00fanico painel para que voc\u00ea possa analisar seus feeds em um s\u00f3 lugar. Voc\u00ea tamb\u00e9m pode programar publica\u00e7\u00f5es em todas as plataformas, e a ferramenta de gerenciamento publica o conte\u00fado nos hor\u00e1rios programados. E cada uma dessas ferramentas tem sua pr\u00f3pria an\u00e1lise integrada para ajud\u00e1-lo a medir as m\u00e9tricas e o ROI.<\/p>\n<p><strong>Hootsuite<\/strong><\/p>\n<p>Como mencionado, <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> permite que voc\u00ea gerencie todas as suas atividades de m\u00eddia social em um \u00fanico painel. Embora seja poss\u00edvel fazer muita coisa com a vers\u00e3o gratuita do Hootsuite, que permite que um usu\u00e1rio e at\u00e9 tr\u00eas plataformas sejam conectados ao painel, se voc\u00ea quiser mais, ter\u00e1 que desembolsar alguns d\u00f3lares. Os planos pagos, que come\u00e7am em cerca de $19 por m\u00eas, oferecem um recurso de gerenciamento de equipe, que \u00e9 extremamente \u00fatil se voc\u00ea n\u00e3o for o \u00fanico na sua empresa a gerenciar a m\u00eddia social. Voc\u00ea tamb\u00e9m pode conectar mais plataformas e, al\u00e9m disso, pode conectar v\u00e1rios perfis. Por exemplo, se voc\u00ea tiver mais de uma p\u00e1gina no Facebook, poder\u00e1 gerenciar todas elas com uma conta paga da Hootsuite.<\/p>\n<p>Voc\u00ea pode conectar a Hootsuite a:<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook (incluindo p\u00e1ginas e grupos)<\/li>\n<li>Google+<\/li>\n<li>LinkedIn (perfis e empresas)<\/li>\n<li>Instagram<\/li>\n<li>YouTube<\/li>\n<li>Blogs do WordPress<\/li>\n<\/ul>\n<p>Ent\u00e3o, que tal usar o Hootsuite para medir m\u00e9tricas e ROI? Ele tamb\u00e9m tem tudo o que voc\u00ea precisa. Na vers\u00e3o gratuita, voc\u00ea encontrar\u00e1 an\u00e1lises b\u00e1sicas que acompanham o crescimento dos seguidores e fornecem informa\u00e7\u00f5es sobre o conte\u00fado que melhor repercute no seu p\u00fablico. No entanto, se voc\u00ea fizer upgrade para um plano pago, os relat\u00f3rios e as ferramentas de an\u00e1lise ser\u00e3o ainda melhores.<\/p>\n<p>Aqui est\u00e3o alguns dos recursos de an\u00e1lise que voc\u00ea obt\u00e9m com um plano pago:<\/p>\n<ul>\n<li>resultados em tempo real<\/li>\n<li>monitoramento de campanhas<\/li>\n<li>insights sobre as tend\u00eancias atuais de m\u00eddia social<\/li>\n<li>capacidade de medir as m\u00e9tricas da sua equipe e monitorar o desempenho da mesma<\/li>\n<li>rastreamento do crescimento de seguidores<\/li>\n<li>acesso para criar e compartilhar relat\u00f3rios<\/li>\n<\/ul>\n<p>A Hootsuite ainda tem <a href=\"https:\/\/hootsuite.com\/pages\/analytics\" target=\"_blank\" rel=\"noopener\">guias gratuitos<\/a> sobre como usar e aproveitar ao m\u00e1ximo todos os recursos de an\u00e1lise que eles oferecem. Al\u00e9m disso, voc\u00ea deve se familiarizar com o sistema de pontos da Hootsuite, que \u00e9 usado para permitir que os usu\u00e1rios criem e personalizem relat\u00f3rios de an\u00e1lise. Como esse sistema de pontos \u00e9 um pouco complicado de entender e n\u00e3o podemos nos aprofundar neste artigo, recomendamos que voc\u00ea consulte o site da Hootsuite <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hootsuite-points-for-social-media-analytics-reports\/\" target=\"_blank\" rel=\"noopener\">guias<\/a> para us\u00e1-lo.<\/p>\n<p><strong>Buffer<\/strong><\/p>\n<p>A seguir: <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>. Esse aplicativo \u00e9 uma plataforma de publica\u00e7\u00e3o de conte\u00fado que permite conectar suas plataformas de m\u00eddia social, agendar e publicar posts. Os planos do Buffer s\u00e3o separados em planos individuais e de equipe. Atualmente, apenas os planos de equipe oferecem an\u00e1lise social. A vers\u00e3o gratuita foi projetada para o uso di\u00e1rio de um indiv\u00edduo e permite que o usu\u00e1rio conecte um perfil por plataforma (um perfil do Facebook, um perfil do Twitter, um perfil do Instagram etc.), mas um plano individual n\u00e3o est\u00e1 limitado a apenas tr\u00eas canais de m\u00eddia social, como acontece com o Hootsuite.<\/p>\n<p>O buffer \u00e9 capaz de se conectar:<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>Google+<\/li>\n<li>Instagram<\/li>\n<li>Pinterest (mas somente nos planos individuais e de equipe pagos)<\/li>\n<\/ul>\n<p>Assim como o Hootsuite, os planos empresariais e de equipe do Buffer permitem que v\u00e1rios usu\u00e1rios gerenciem seus esfor\u00e7os de m\u00eddia social. Os planos de equipe tamb\u00e9m oferecem ferramentas de an\u00e1lise e relat\u00f3rios que ajudam as empresas a ver o desempenho de seu conte\u00fado e a acompanhar e comparar suas m\u00e9tricas. Talvez a maior diferen\u00e7a entre as an\u00e1lises da Hootsuite e do Buffer seja que a Hootsuite oferece insights sobre as m\u00e9tricas de todas as suas plataformas de m\u00eddia social, enquanto o Buffer mostra o desempenho do seu conte\u00fado. Voc\u00ea pode acompanhar quais postagens est\u00e3o recebendo mais curtidas, retweets, compartilhamentos e engajamentos, o que o ajuda a refinar suas estrat\u00e9gias de postagem. Mas o Buffer \u00e9 mais do que isso, porque, at\u00e9 a data desta postagem, parece que o pessoal do Buffer est\u00e1 tramando algo, que se chama <a href=\"https:\/\/buffer.com\/analyze\" target=\"_blank\" rel=\"noopener\">An\u00e1lise de buffer<\/a>um novo produto que se concentra em - voc\u00ea adivinhou - an\u00e1lises.<\/p>\n<p><strong>Edgar<\/strong><\/p>\n<p>Por fim, vamos falar sobre o rec\u00e9m-chegado no cen\u00e1rio do gerenciamento de m\u00eddia social.<a href=\"https:\/\/meetedgar.com\" target=\"_blank\" rel=\"noopener\">Edgar<\/a>. A alega\u00e7\u00e3o de fama desse aplicativo \u00e9 que ele \"resgata\" ou recicla o conte\u00fado que voc\u00ea publicou no passado e o programa para ser compartilhado novamente, o que ajuda seu excelente conte\u00fado a ser visto por mais espectadores. Voc\u00ea pode criar uma biblioteca cheia de conte\u00fado, agend\u00e1-lo e o aplicativo o reagendar\u00e1 quando tudo na biblioteca tiver sido usado. Edgar pode ser conectado ao Twitter, Facebook e LinkedIn. E voc\u00ea pode conectar at\u00e9 vinte e cinco de seus perfis pessoais e profissionais na mesma conta Edgar. N\u00e3o h\u00e1 planos gratuitos no Edgar, mas tamb\u00e9m n\u00e3o h\u00e1 como decidir qual pacote voc\u00ea acha melhor. Edgar custa $49 por m\u00eas. Per\u00edodo.<\/p>\n<p>Como o Edgar \u00e9 relativamente novo, as ferramentas de an\u00e1lise s\u00e3o limitadas e, de acordo com a equipe do Edgar <a href=\"https:\/\/meetedgar.com\/blog\/inside-look-edgars-analytics\/\" target=\"_blank\" rel=\"noopener\">postagem no blog<\/a>ainda est\u00e3o em testes beta. Mas o que eles t\u00eam \u00e9 bastante \u00fatil. Na sua conta do Edgar, basta clicar na guia Statistics (Estat\u00edsticas) para analisar os dados e saber como est\u00e1 o desempenho de cada conte\u00fado em cada plataforma, vendo rapidamente as curtidas, os coment\u00e1rios e os compartilhamentos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Est\u00e1 se perguntando por que n\u00e3o inclu\u00edmos <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> na se\u00e7\u00e3o \"os grandes\"? Bem, isso se deve ao fato de o Google Analytics estar em uma classe pr\u00f3pria. O Google Analytics n\u00e3o \u00e9 uma ferramenta de agendamento ou publica\u00e7\u00e3o, \u00e9 apenas, bem, uma an\u00e1lise. E n\u00e3o \u00e9 apenas para seus canais de m\u00eddia social. Ele tamb\u00e9m funciona para blogs e sites, mostrando de onde vem o tr\u00e1fego, quantos visitantes voc\u00ea recebe, quais p\u00e1ginas s\u00e3o mais populares e o que levou os clientes ao seu site, inclusive se eles vieram das m\u00eddias sociais. Ele n\u00e3o apenas ajuda a analisar seu site, mas tamb\u00e9m fornece informa\u00e7\u00f5es sobre seus esfor\u00e7os de marketing e SEO. E, sim, haver\u00e1 um pr\u00f3ximo post sobre isso! Mas, por enquanto, saiba que ele est\u00e1 l\u00e1 e esperando que voc\u00ea o utilize. (Se voc\u00ea j\u00e1 estiver usando, por que n\u00e3o nos deixa um coment\u00e1rio abaixo para que possamos obter suas informa\u00e7\u00f5es?)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Your_Platform-Based_Analytics_Reports\"><\/span>Use seus relat\u00f3rios anal\u00edticos baseados na plataforma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cada uma das plataformas de m\u00eddia social que voc\u00ea usa tem an\u00e1lises integradas que voc\u00ea pode (e provavelmente deve) analisar. Essas s\u00e3o informa\u00e7\u00f5es que v\u00eam diretamente da boca do cavalo, ou seja, cada plataforma conhece melhor seu neg\u00f3cio e oferece os dados mais precisos. Voc\u00ea pode us\u00e1-las em compara\u00e7\u00e3o com as an\u00e1lises que obt\u00e9m de sua ferramenta de terceiros ou pode us\u00e1-las isoladamente. O benef\u00edcio de usar uma ferramenta de terceiros \u00e9 o mesmo pelo qual voc\u00ea usaria a ferramenta de terceiros para programar o conte\u00fado em primeiro lugar: conveni\u00eancia!<\/p>\n<p><em>Agora, \u00e9 hora de voc\u00ea coletar os dados que far\u00e3o de voc\u00ea um astro da m\u00eddia social. Fique atento a um post futuro sobre as melhores dicas para usar relat\u00f3rios anal\u00edticos baseados em plataformas. Gostar\u00edamos muito que voc\u00ea compartilhasse suas dicas ou experi\u00eancias com o uso de ferramentas e relat\u00f3rios para medir suas m\u00e9tricas e analisar suas an\u00e1lises. Compartilhe conosco nos coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,362],"tags":[],"class_list":{"0":"post-16116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-social-media","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Tools for Measuring Social Media Analytics\" \/>\n\t\t<meta property=\"og:description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. 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