{"id":16116,"date":"2017-12-13T10:11:22","date_gmt":"2017-12-13T17:11:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=16116"},"modified":"2018-04-06T22:06:47","modified_gmt":"2018-04-07T04:06:47","slug":"tools-for-measuring-social-media-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/","title":{"rendered":"Tools for Measuring Social Media Analytics"},"content":{"rendered":"<p>This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in the know when it comes to completing those all-important reviews and reports.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c1718e97340\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c1718e97340\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/#The_Big_Tools\" >The Big Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/tools-for-measuring-social-media-analytics\/#Use_Your_Platform-Based_Analytics_Reports\" >Use Your Platform-Based Analytics Reports<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Big_Tools\"><\/span>The Big Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Among the most popular social media management tools are Hootsuite, Buffer, and Edgar. All three allow you to gather your social media channels onto one dashboard so you can review your feeds in one place. You can also schedule posts across all your platforms, and the management tool posts your content at your scheduled times. And each of these tools has its own built-in analytics to help you measure metrics and ROI.<\/p>\n<p><strong>Hootsuite<\/strong><\/p>\n<p>As mentioned, <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> allows you to manage all your social media activities on one dashboard. While you can do a lot with Hootsuite\u2019s free version, which allows one user and up to three platforms to be connected into the dashboard, if you want more bang, you\u2019ll have to fork over a few bucks. Paid plans, which start at about $19 a month, offer a team-management feature, which is extremely helpful if you\u2019re not the only one in your company managing social media. You can also connect more of your platforms, and, what\u2019s more, you can connect multiple profiles, too. For example, if you have more than one Facebook page, you can manage it all with a paid Hootsuite account.<\/p>\n<p>You can connect Hootsuite to:<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook (including Pages and groups)<\/li>\n<li>Google+<\/li>\n<li>LinkedIn (profiles and companies)<\/li>\n<li>Instagram<\/li>\n<li>YouTube<\/li>\n<li>WordPress blogs<\/li>\n<\/ul>\n<p>So, what about using Hootsuite for measuring metrics and ROI? It has you covered there, too. In the free version, you\u2019ll find basic analytics that track follower growth and give you insight on which content best resonates with your audience. If you upgrade to a paid plan, however, the analytics reports and tools are even better.<\/p>\n<p>Here are some of the analytics features you get with a paid plan:<\/p>\n<ul>\n<li>real-time results<\/li>\n<li>campaign monitoring<\/li>\n<li>insights into current social media trends<\/li>\n<li>capability to measure your team metrics and monitor your team\u2019s performance<\/li>\n<li>follower-growth tracking<\/li>\n<li>access to create and share reports<\/li>\n<\/ul>\n<p>Hootsuite even has <a href=\"https:\/\/hootsuite.com\/pages\/analytics\" target=\"_blank\" rel=\"noopener\">free guides<\/a> on how to use and make the most all of the analytics features they offer. Additionally, you should familiarize yourself with Hootsuite\u2019s point system, which is used for allowing users to create and customize analytics reports. Because this point system is a bit tricky to understand and we can't go in-depth in this article, we recommend you refer to Hootsuite's <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hootsuite-points-for-social-media-analytics-reports\/\" target=\"_blank\" rel=\"noopener\">guides<\/a> for using it.<\/p>\n<p><strong>Buffer<\/strong><\/p>\n<p>Next up: <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>. This app is a content-publishing platform that allows you to connect your social media platforms and schedule and publish posts. Buffer\u2019s plans are separated by individual and team plans. Currently, only the team plans offer social analytics. The free version is designed for an individual\u2019s daily use and allows the user to connect one profile per platform (one Facebook profile, one Twitter profile, one Instagram profile, etc.), but an individual plan isn\u2019t limited to only three social media channels, as with Hootsuite.<\/p>\n<p>Buffer is able to connect to:<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>Google+<\/li>\n<li>Instagram<\/li>\n<li>Pinterest (but only in the paid individual and paid team plans)<\/li>\n<\/ul>\n<p>Like Hootsuite, Buffer\u2019s business and team plans allow for multiple users to manage your social media efforts. The team plans also offer analytics and reporting tools that help businesses see how their content is performing and track and compare their metrics. Perhaps the biggest difference between Hootsuite\u2019s and Buffer\u2019s analytics is that Hootsuite offers insight into all your social media platforms\u2019 metrics, while Buffer shows you how your content is performing. You can track which posts are getting the most likes, retweets, shares, and engagements, which helps you refine your posting strategies. But there\u2019s more to Buffer, because as of the date of this post, it appears the folks at Buffer are up to something, and that is called <a href=\"https:\/\/buffer.com\/analyze\" target=\"_blank\" rel=\"noopener\">Buffer Analyze<\/a>, a new product that focuses on\u2014you guessed it\u2014analytics.<\/p>\n<p><strong>Edgar<\/strong><\/p>\n<p>Finally, let\u2019s talk about the newcomer on the social media management scene\u2014<a href=\"https:\/\/meetedgar.com\" target=\"_blank\" rel=\"noopener\">Edgar<\/a>. This app\u2019s claim to fame is that it \u201crescues\u201d or recycles content you\u2019ve published in the past and schedules it to be shared again, which helps your great content be seen by more viewers. You can create a library full of content, schedule it, and the app reschedules it when everything in your library has been used. Edgar can be connected to Twitter, Facebook, and LinkedIn. And you can connect up to twenty-five of your personal and professional profiles on the same Edgar account. There are no free plans with Edgar, but there is also no deciding on which package you think is best. Edgar is $49 a month. Period.<\/p>\n<p>Because Edgar is relatively new, the analytics tools are limited and, according to Edgar\u2019s <a href=\"https:\/\/meetedgar.com\/blog\/inside-look-edgars-analytics\/\" target=\"_blank\" rel=\"noopener\">blog post<\/a>, are still in beta testing. But what they do have is pretty helpful. Within your Edgar account, you can simply click on the Statistics tab to review the data and learn how each piece of content on each platform is performing by quickly seeing likes, comments, and shares.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wondering why we didn\u2019t include <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> in the \u201cbig ones\u201d section? Well, that\u2019s because Google Analytics is in a class all its own. Google Analytics isn\u2019t a scheduling or publishing tool, it\u2019s just, well, analytics. And it\u2019s not just for your social media channels. It works for blogs and websites, too, showing you where your traffic is coming from, how many visitors you get, which pages are most popular, and what brought your customers to your site in the first place, including if they came from social media. Not only does it help you analyze your website, it also gives you insight on your marketing and SEO efforts. And, yes, there will be an upcoming post about it! But for now, know that it\u2019s there and waiting for you to utilize it. (If you\u2019re already using it, why not leave us a comment below so we can get your insight?)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Your_Platform-Based_Analytics_Reports\"><\/span>Use Your Platform-Based Analytics Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each of the social media platforms you use has built-in analytics you can (and probably should) review. This is information directly from the horse\u2019s mouth\u2014that is to say, each platform knows its business best and offers the most accurate data. You can use them in comparison with the analytics you get from your third-party tool, or you can use them on their own. The benefit of using a third-party tool is the same as why you\u2019d use the third-party tool to schedule the content in the first place: convenience!<\/p>\n<p><em>Now it\u2019s time we send you off to gather data that\u2019s going to make you a social media rock star. Stay tuned for a future post about the best tips for using platform-based analytics reports. We\u2019d love for you to share your tips or experiences using tools and reports for measuring your metrics and reviewing your analytics. Lay it on us in the comments below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,362],"tags":[],"class_list":{"0":"post-16116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-social-media","9":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. 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