{"id":16150,"date":"2017-12-27T10:29:21","date_gmt":"2017-12-27T17:29:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=16150"},"modified":"2018-04-06T22:05:01","modified_gmt":"2018-04-07T04:05:01","slug":"ideal-length-for-website-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/ideal-length-for-website-content\/","title":{"rendered":"Best Tips for Ideal Length of Website Content"},"content":{"rendered":"<p>Creating high-quality content is one of those website and blog-related tasks you just can\u2019t get away from. We\u2019ve stressed it again and again (eye roll, sigh\u2014but hear us out). We\u2019re not going to rehash how to create high-quality content (you can find that <a href=\"https:\/\/memberpress.com\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noopener\">here<\/a>). What we are going to do is give you a few tips on how long some of that content should be, because, for one, different types of content come with predetermined expectations for length.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69bd5cbcee113\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69bd5cbcee113\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/ideal-length-for-website-content\/#Different_Types_of_Content\" >Different Types of Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/ideal-length-for-website-content\/#Content_Minimum_Length\" >Content Minimum Length<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/ideal-length-for-website-content\/#Quality_over_Quantity_Always\" >Quality over Quantity. Always.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/ideal-length-for-website-content\/#Write_for_Your_Readers\" >Write for Your Readers<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>But there are even more compelling reasons to get your content length right: On one hand, once someone clicks on a link, they spend an average of less than fifteen seconds on a page, so your content needs to be snappy yet informative. On the other hand, SEO favors longer content because it has more information, so it ranks higher in searches. A double-edged sword?<\/p>\n<p>It can certainly feel that way. If readers want shorter content but SEO favors longer content, how will readers find your short content? And if your content is longer, how can you keep their attention? Some readers prefer shorter content because of time constraints or attention span. Others appreciate longer content because they\u2019re looking for more in-depth information.<\/p>\n<p>The key is getting the length right for the different types of content. And we can help you there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Different_Types_of_Content\"><\/span>Different Types of Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, let\u2019s review some of the common types of content you\u2019ll post on your site or blog.<\/p>\n<p><strong>Informational Articles<\/strong><br \/>\nThese are the big ones\u2014and in this case, we don\u2019t necessarily mean big as in length. We mean big as in these are the ones that carry the most weight on your site as they contain the information that details your business as a whole. These articles fall into the long-form content category, which is content that generally exceeds 1,200 words.<\/p>\n<p><strong>Blog Posts<\/strong><br \/>\nBlogs are meant to be the more casual side of your site. As we <a href=\"https:\/\/memberpress.com\/youre-not-blogging-yet-heres-why-you-should-be\/\" target=\"_blank\" rel=\"noopener\">shared<\/a> back in 2016, your blog is the place to let your hair down, loosen your tie, and get up close and personal with readers. Blog posts can be short quips about your company or slightly longer derivatives about why you\u2019re the expert on the product or service you\u2019re selling. Not only do blog posts encourage conversation on your site itself, they can be easily shared across your social media channels, encouraging conversations all over cyberspace (at least you hope that\u2019s what happens). So how long should they be? Aim for around a thousand words and you\u2019re golden. (And be sure to check out <a href=\"https:\/\/memberpress.com\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noopener\">these tips<\/a> for making those posts more eye-catching.)<\/p>\n<p><strong>Videos<\/strong><br \/>\nWe could write an entirely separate blog post about the length of videos since they can be used for different purposes, such as a tour of your place of business or client testimonials. These would be longer videos (unless you want to run as fast as you can around your building to keep it under one minute?). Shorter videos work well for such things as product tutorials and commercials. Generally speaking, shorter videos\u2014like all short content\u2014are more likely to be watched, so a good rule of thumb is to keep them under one minute.<\/p>\n<p><strong>10x Content<\/strong><br \/>\nIf you\u2019ve never heard this term before, here\u2019s a quick definition: Coined by Rand Fishkin, it\u2019s content that, in its core and design, is ten times better than any other piece of content out there on the same topic. So it\u2019s information you can write about at length, information about which you are truly the expert. It\u2019s usually around 2,500 words, but you\u2019ll want to break up the text with bullets, white space, images, infographics, and other visual tricks that help the content feel less cumbersome or overwhelming.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Minimum_Length\"><\/span>Content Minimum Length<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that we\u2019ve covered how long major pieces of content should be, let\u2019s take a quick look at the other end of the spectrum. Unfortunately, according to content experts, there isn\u2019t a definitive answer. <em>Forbes<\/em> magazine <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2017\/07\/18\/how-long-should-your-content-be-for-optimal-seo\/3\/#588f537a2e97\" target=\"_blank\" rel=\"noopener\">states<\/a> that three hundred words is a good minimum, especially if you don\u2019t want your site\u2019s content to be seen as \u201cthin\u201d or of little value, either by the reader or by a search engine. But what really matters is what the content is offering: Is it informative? Does it offer readers something substantial?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_over_Quantity_Always\"><\/span>Quality over Quantity. Always.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether long or short, your content needs to be meaningful. It needs to add to the canon of information already out there on your subject. Content that is rich in information and includes keywords that make it easier for readers to find becomes exactly what both the reader and the search engine are looking for. The amount of information in an article, whether long or short, is better than a skimmed-off-the-top piece or one that beats around the bush paragraph after paragraph.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Write_for_Your_Readers\"><\/span>Write for Your Readers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rather than trying to fit your content within the sometimes-vague guidelines of how long or short it should be, first think about who you\u2019re writing to. Who are you trying to teach or hoping to share your information with? Write specifically to them. Don\u2019t just fill your site or blog with meaningless words.<\/p>\n<p>It\u2019s a well-known fact that how you say or present something can be just as important as what you say or present. So make sure the way you format your content is super reader-friendly and visually appealing, or easy on the eye. Above, we talked about how in informative articles you should incorporate white space, bullets, and images to break up the text. This applies to all types of content. You can also use headings and subheadings to make it easy for readers to get the gist of your article at a glance. And then, when writing the text itself, make sure you\u2019re concise and to the point. Readers generally aren\u2019t looking for a prolonged discourse; they are looking for information. So give it to them in a way that makes them want to spend more than fifteen seconds on your site.<\/p>\n<p>Content may be king, but there are other important factors to consider: that content needs to have valuable answers and good information regardless of length.<\/p>\n<p><em>And now it\u2019s your turn: Do you prefer short or long content? Or does it depend on the piece? We\u2019d love to hear your thoughts in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating high-quality content is one of those website and blog-related tasks you just can\u2019t get away from. We\u2019ve stressed it again and again (eye roll, sigh\u2014but hear us out). We\u2019re not going to rehash how to create high-quality content (you can find that here). What we are going to do is give you a few [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120],"tags":[],"class_list":{"0":"post-16150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating high-quality content is one of those website and blog-related tasks you just can\u2019t get away from. 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