{"id":16181,"date":"2018-01-17T13:01:30","date_gmt":"2018-01-17T20:01:30","guid":{"rendered":"https:\/\/memberpress.com\/?p=16181"},"modified":"2023-09-03T18:28:02","modified_gmt":"2023-09-03T22:28:02","slug":"how-to-improve-your-wordpress-membership-sites-speed","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/","title":{"rendered":"Como melhorar a velocidade do seu site de associa\u00e7\u00e3o do WordPress"},"content":{"rendered":"<p>Um site de carregamento lento pode causar muitos problemas para seu projeto de associa\u00e7\u00e3o. Como a velocidade da p\u00e1gina tem um impacto direto nas taxas de convers\u00e3o, nas classifica\u00e7\u00f5es dos mecanismos de pesquisa e na experi\u00eancia do usu\u00e1rio, aprender como melhorar a velocidade do seu site de associa\u00e7\u00e3o \u00e9 um investimento de tempo que vale a pena.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a60967f64011\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a60967f64011\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#How_to_Make_Your_Membership_Site_Faster\" >Como tornar seu site de associa\u00e7\u00e3o mais r\u00e1pido<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Choose_a_Fast_Web_Host\" >Escolha um host r\u00e1pido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Use_a_Specialist_Host_for_Large_Files\" >Use um host especializado para arquivos grandes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Leverage_a_Content_Delivery_Network\" >Aproveite uma rede de distribui\u00e7\u00e3o de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Choose_a_Fast_loading_WordPress_Theme\" >Escolha um tema WordPress de carregamento r\u00e1pido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Reconsider_Your_WordPress_Plugins\" >Reconsidere seus plug-ins do WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Use_Website_Optimizations_Tools_and_Services\" >Use ferramentas e servi\u00e7os de otimiza\u00e7\u00e3o de sites<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-your-wordpress-membership-sites-speed\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Felizmente, h\u00e1 muita coisa que voc\u00ea pode fazer com apenas um pouco de esfor\u00e7o para acelerar seu site de associa\u00e7\u00e3o do WordPress. Muitas das recomenda\u00e7\u00f5es deste guia s\u00e3o gratuitas, enquanto outras s\u00e3o de baixo custo. Entretanto, voc\u00ea n\u00e3o precisa aplicar todas elas. At\u00e9 mesmo a implementa\u00e7\u00e3o de algumas dessas sugest\u00f5es pode produzir resultados not\u00e1veis no que diz respeito ao tempo que os visitantes t\u00eam de esperar para acessar o conte\u00fado.<\/p>\n<p>Portanto, se voc\u00ea quiser fazer tudo o que estiver ao seu alcance para transformar mais de seus <a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">visitantes gratuitos em membros pagos<\/a>, melhorar\u00a0<a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\">a otimiza\u00e7\u00e3o do mecanismo de busca do seu site<\/a>e manter seus membros atuais satisfeitos, leia nossas principais dicas sobre como aumentar a velocidade do seu site de associa\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Make_Your_Membership_Site_Faster\"><\/span>Como tornar seu site de associa\u00e7\u00e3o mais r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16191\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2.png\" alt=\"Tempos de carregamento de p\u00e1gina do Pingdom\" width=\"1800\" height=\"790\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2.png 1800w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-1024x449.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-768x337.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-1536x674.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-387x170.png 387w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-840x369.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-1216x534.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-700x307.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Times-2-1080x474.png 1080w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>Antes de iniciar sua miss\u00e3o de melhorar a velocidade do seu site de associa\u00e7\u00e3o, \u00e9 altamente recomend\u00e1vel que voc\u00ea fa\u00e7a algumas medi\u00e7\u00f5es de carga de p\u00e1gina de linha de base.<\/p>\n<p>Ferramentas e servi\u00e7os Freemium como <a href=\"https:\/\/pingdom.com\/\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a> e <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTMetrix<\/a> tornam muito f\u00e1cil descobrir quanto tempo seu site leva para carregar. Lembre-se apenas de fazer algumas medi\u00e7\u00f5es, testar v\u00e1rias p\u00e1ginas do seu site e registrar os resultados.<\/p>\n<p>Depois de fazer altera\u00e7\u00f5es no site, voc\u00ea pode comparar os resultados antes e depois para ver o impacto que elas tiveram nos tempos de carregamento.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_a_Fast_Web_Host\"><\/span>Escolha um host r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16189\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting.jpg\" alt=\"Escolha um host r\u00e1pido\" width=\"2055\" height=\"1220\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting.jpg 2055w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-300x178.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-1024x608.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-768x456.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-1536x912.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-2048x1216.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-286x170.jpg 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-840x499.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-1152x684.jpg 1152w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-1735x1030.jpg 1735w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-700x416.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-156x93.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Hosting-1080x641.jpg 1080w\" sizes=\"(max-width: 2055px) 100vw, 2055px\" \/><\/p>\n<p>Escolhendo um <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a> com foco no fornecimento de tempos de carregamento r\u00e1pidos \u00e9 um dos aspectos mais importantes da cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o r\u00e1pido.<\/p>\n<p>Afinal, se voc\u00ea construiu seu site sobre uma base de baixo desempenho, as demais dicas deste guia para melhorar a velocidade do seu site de associa\u00e7\u00e3o n\u00e3o ajudar\u00e3o tanto quanto poderiam.<\/p>\n<p>Mesmo que voc\u00ea j\u00e1 tenha lan\u00e7ado seu site de associa\u00e7\u00e3o, n\u00e3o \u00e9 tarde demais para trocar de host da Web e mudar para um servi\u00e7o mais r\u00e1pido. Os melhores hosts da Web para WordPress facilitam muito a migra\u00e7\u00e3o do seu site e do conte\u00fado dele para a plataforma deles.<\/p>\n<p>Se estiver satisfeito com seu provedor de hospedagem atual, provavelmente ter\u00e1 a op\u00e7\u00e3o de fazer upgrade para um n\u00edvel superior sem mudar de empresa. Por exemplo, se estiver inscrito atualmente em um plano de hospedagem compartilhada de n\u00edvel b\u00e1sico, voc\u00ea ter\u00e1 muitas op\u00e7\u00f5es de upgrade dispon\u00edveis. Mesmo que esteja no plano de n\u00edvel superior do seu host atual, vale a pena entrar em contato para ver como eles podem ajudar.<\/p>\n<p>Encontrar o host da Web mais r\u00e1pido n\u00e3o \u00e9 f\u00e1cil, pois a maioria das empresas afirma ser a melhor. Entretanto, compara\u00e7\u00f5es imparciais podem ajud\u00e1-lo a <a href=\"https:\/\/winningwp.com\/bluehost-godaddy-or-siteground\/\" target=\"_blank\" rel=\"noopener\">encontre os planos de hospedagem mais r\u00e1pidos<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Specialist_Host_for_Large_Files\"><\/span>Use um host especializado para arquivos grandes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se o seu site de associa\u00e7\u00e3o inclui conte\u00fado multim\u00eddia, como v\u00eddeos, provavelmente voc\u00ea deve usar um <a href=\"https:\/\/memberpress.com\/pt\/best-solutions-for-securing-video-in-membership-websites\/\">servi\u00e7o de hospedagem especializado<\/a> para armazenar, proteger e fornecer esse conte\u00fado.<\/p>\n<p>Isso n\u00e3o apenas manter\u00e1 o acesso ao seu conte\u00fado de v\u00eddeo e \u00e1udio restrito apenas aos membros, mas tamb\u00e9m aliviar\u00e1 parte da carga do seu host da Web e, por sua vez, ajudar\u00e1 a melhorar a velocidade geral do seu site de associa\u00e7\u00e3o do WordPress.<\/p>\n<p>Isso n\u00e3o se aplica apenas ao conte\u00fado de v\u00eddeo, mas tamb\u00e9m a alguns dos <a href=\"https:\/\/memberpress.com\/pt\/what-types-of-content-can-you-create-for-a-membership-site\/\">outros tipos de conte\u00fado que voc\u00ea cria para seu site de associa\u00e7\u00e3o<\/a>como podcasts, aplicativos, ferramentas e jogos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_a_Content_Delivery_Network\"><\/span>Aproveite uma rede de distribui\u00e7\u00e3o de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O uso de uma CDN ou rede de distribui\u00e7\u00e3o de conte\u00fado \u00e9 outra maneira de lidar com os arquivos grandes que comp\u00f5em seu site. Uma boa CDN duplicar\u00e1 e distribuir\u00e1 automaticamente c\u00f3pias dos arquivos de seu site para centros de dados em todo o mundo.<\/p>\n<p>Agora, sempre que algu\u00e9m visitar seu site, estar\u00e1 acessando os arquivos de imagem e v\u00eddeo de um servidor mais pr\u00f3ximo. A jornada mais curta do servidor CDN at\u00e9 o computador acelerar\u00e1 o tempo de carregamento sem nenhum esfor\u00e7o extra da parte do usu\u00e1rio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_a_Fast_loading_WordPress_Theme\"><\/span>Escolha um tema WordPress de carregamento r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16192\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1.jpg\" alt=\"Temas de carregamento r\u00e1pido do StudioPress\" width=\"1480\" height=\"933\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-300x189.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-1024x646.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-768x484.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-270x170.jpg 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-840x530.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-1085x684.jpg 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-700x441.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-156x98.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Theme-1-1080x681.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Independentemente de voc\u00ea optar por um tema WordPress pronto para uso ou usar um design personalizado, \u00e9 fundamental escolher uma estrutura de carregamento r\u00e1pido para seu site de associa\u00e7\u00e3o.<\/p>\n<p>Como escolher a op\u00e7\u00e3o errada <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">hospedagem na web<\/a>Se voc\u00ea escolher um tema do WordPress com desempenho ruim, poder\u00e1 realmente prejudicar suas chances de criar um site de associa\u00e7\u00e3o com carregamento r\u00e1pido. Al\u00e9m disso, a troca de temas do WordPress em um site estabelecido pode envolver muito mais trabalho do que a migra\u00e7\u00e3o para um novo host da Web. Portanto, \u00e9 recomend\u00e1vel que voc\u00ea fa\u00e7a tudo o que puder para escolher um tema WordPress de carregamento r\u00e1pido desde o in\u00edcio.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16184\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme.png\" alt=\"Como encontrar um tema de carregamento r\u00e1pido\" width=\"2156\" height=\"705\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme.png 2156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-1024x335.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-768x251.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-1536x502.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-2048x670.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-520x170.png 520w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-840x275.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-1216x398.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-1832x599.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-700x229.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Pingdom-Theme-1080x353.png 1080w\" sizes=\"(max-width: 2156px) 100vw, 2156px\" \/><\/p>\n<p>Algumas empresas de temas t\u00eam uma \u00f3tima reputa\u00e7\u00e3o por criar designs de alto desempenho, como <a href=\"https:\/\/my.studiopress.com\/themes\/academy-pro-theme\/\">StudioPress<\/a> e <a href=\"https:\/\/mythemeshop.com\/themes\/\" target=\"_blank\" rel=\"noopener\">MyThemeShop<\/a>. Entretanto, se poss\u00edvel, tamb\u00e9m vale a pena fazer seus pr\u00f3prios testes nas demonstra\u00e7\u00f5es de temas on-line usando as ferramentas de velocidade de p\u00e1gina mencionadas anteriormente. Os testes de terceiros tamb\u00e9m podem ser \u00fateis quando se trata de criar um <a href=\"https:\/\/athemes.com\/collections\/fastest-wordpress-themes\/\" target=\"_blank\" rel=\"noopener\">lista de temas WordPress de carregamento r\u00e1pido<\/a>.<\/p>\n<p>A velocidade da p\u00e1gina \u00e9 apenas um dos aspectos a serem levados em conta quando <a href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Escolhendo o melhor tema WordPress para seu site de associa\u00e7\u00e3o<\/a>mas os tempos de carregamento devem definitivamente estar no topo de sua lista de verifica\u00e7\u00e3o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reconsider_Your_WordPress_Plugins\"><\/span>Reconsidere seus plug-ins do WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16185\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3.jpg\" alt=\"P3 Plugin Profiler \" width=\"1880\" height=\"607\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3.jpg 1880w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-300x97.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-1024x331.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-768x248.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-1536x496.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-527x170.jpg 527w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-840x271.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-1216x393.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-1832x592.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-700x226.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-156x50.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-P3-1080x349.jpg 1080w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p>Esperamos que voc\u00ea j\u00e1 esteja usando o <a href=\"https:\/\/memberpress.com\/pt\/about\/\">plug-in MemberPress de carregamento r\u00e1pido<\/a> para alimentar seu site de associa\u00e7\u00e3o. Entretanto, de qualquer forma, voc\u00ea tamb\u00e9m deve se certificar de que escolheu os plug-ins de melhor desempenho em cada categoria.<\/p>\n<p>Por exemplo, a troca de um plug-in de compartilhamento social de carregamento lento por uma alternativa mais r\u00e1pida pode reduzir em milissegundos o tempo de carregamento do seu site. Replique isso com alguns dos outros plugins do seu site e voc\u00ea poder\u00e1 ver grandes melhorias no desempenho do site. Mas como saber quais plug-ins est\u00e3o deixando seu site WordPress mais lento?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16186\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler.jpg\" alt=\"Testes r\u00e1pidos de plug-ins\" width=\"1514\" height=\"745\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler.jpg 1514w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-300x148.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-1024x504.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-768x378.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-345x170.jpg 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-840x413.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-1216x598.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-700x344.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Plugin-Profiler-1080x531.jpg 1080w\" sizes=\"(max-width: 1514px) 100vw, 1514px\" \/><\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/p3-profiler\/\" target=\"_blank\" rel=\"noopener\">P3 Profiler<\/a> \u00e9 uma ferramenta gratuita que pode ajud\u00e1-lo a descobrir o impacto que os plug-ins do seu site est\u00e3o causando. Com apenas alguns cliques, voc\u00ea pode ver quais plug-ins voc\u00ea deve tentar encontrar um substituto mais leve para eles.<\/p>\n<p>Al\u00e9m disso, lembre-se de verificar os plug-ins instalados em seu site para ver se ainda os est\u00e1 usando. Qualquer um que seja redundante deve ser desativado e exclu\u00eddo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Website_Optimizations_Tools_and_Services\"><\/span>Use ferramentas e servi\u00e7os de otimiza\u00e7\u00e3o de sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16187\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush.jpg\" alt=\"Plugin de otimiza\u00e7\u00e3o de imagem Smush \" width=\"1880\" height=\"609\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush.jpg 1880w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-300x97.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-1024x332.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-768x249.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-1536x498.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-525x170.jpg 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-840x272.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-1216x394.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-1832x593.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-700x227.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-156x51.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Smush-1080x350.jpg 1080w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p>Al\u00e9m de substituir plug-ins de carregamento lento por alternativas mais r\u00e1pidas, talvez valha a pena instalar um ou mais plug-ins de otimiza\u00e7\u00e3o de sites em seu site de associa\u00e7\u00e3o.<\/p>\n<p>Se o seu site usa muitas imagens, um plug-in de otimiza\u00e7\u00e3o de imagens como o <a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noopener\">Smush<\/a> pode ajudar a reduzir o tamanho dos arquivos desse conte\u00fado.<\/p>\n<p>\u00c0 medida que seu site de associa\u00e7\u00e3o cresce, o mesmo acontece com o banco de dados do WordPress. Se o banco de dados se tornar desnecessariamente grande, talvez seja necess\u00e1rio otimiz\u00e1-lo. Para muitos usu\u00e1rios do WordPress - mais de 600.000, para ser preciso - <a href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\">WP-Optimize<\/a> \u00e9 o plug-in de manuten\u00e7\u00e3o de banco de dados escolhido por eles.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16188\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching.jpg\" alt=\"Plug-in de cache do WordPress\" width=\"1880\" height=\"607\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching.jpg 1880w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-300x97.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-1024x331.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-768x248.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-1536x496.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-527x170.jpg 527w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-840x271.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-1216x393.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-1832x592.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-700x226.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-156x50.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Improve-Membership-Site-Speed-Caching-1080x349.jpg 1080w\" sizes=\"(max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<p>O armazenamento em cache \u00e9 outra maneira popular de melhorar o tempo de carregamento de um site WordPress. Ferramentas gratuitas como <a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noopener\">W3 Total Cache<\/a> pode criar rapidamente uma vers\u00e3o est\u00e1tica do seu site que carrega muito mais r\u00e1pido do que a vers\u00e3o din\u00e2mica que o WordPress usa por padr\u00e3o.<\/p>\n<p>Outra op\u00e7\u00e3o \u00e9 implementar o lazy loading. Algumas pessoas acham isso irritante, mas evita que seu site carregue imagens antes que elas sejam necess\u00e1rias. Com um plug-in como o <a href=\"https:\/\/wordpress.org\/plugins\/lazy-load\/\">Carga pregui\u00e7osa<\/a> instalado em seu site, as imagens s\u00f3 ser\u00e3o baixadas do servidor quando o usu\u00e1rio rolar a tela at\u00e9 o local em que foram inseridas na p\u00e1gina. Com menos conte\u00fado para carregar imediatamente, suas p\u00e1ginas devem ficar prontas mais rapidamente.<\/p>\n<p>Tamb\u00e9m vale a pena conferir nosso guia para o <a href=\"https:\/\/memberpress.com\/pt\/best-wordpress-plugins-to-keep-your-website-maintained\/\">melhores plug-ins de manuten\u00e7\u00e3o do WordPress<\/a> para manter seu site funcionando sem problemas, sem erros e carregando o mais r\u00e1pido poss\u00edvel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como voc\u00ea pode ver, h\u00e1 muito a ganhar com a melhoria da velocidade do seu site de associa\u00e7\u00e3o e muito que voc\u00ea pode fazer para reduzir o tempo de carregamento.<\/p>\n<p>Mas n\u00e3o acredite apenas em nossa palavra. N\u00e3o deixe de testar as diferentes op\u00e7\u00f5es e configura\u00e7\u00f5es dispon\u00edveis para voc\u00ea. A configura\u00e7\u00e3o de uma c\u00f3pia de teste do seu site, na qual voc\u00ea pode instalar e experimentar com seguran\u00e7a novos plug-ins, temas e outras ferramentas e solu\u00e7\u00f5es, pode ajud\u00e1-lo a determinar o impacto que as altera\u00e7\u00f5es ter\u00e3o nos tempos de carregamento, na usabilidade e em outras m\u00e9tricas importantes.<\/p>\n<p><em>O que voc\u00ea far\u00e1 para melhorar a velocidade do seu site de associa\u00e7\u00e3o? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A slow loading website can cause many problems for your membership project. With page speed having a direct impact on conversion rates, search engine rankings, and user experience, learning how to improve your membership site\u2019s speed is a worthy investment of your time. Thankfully, there\u2019s a lot you can do with just a little effort [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[202,28,25],"class_list":{"0":"post-16181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-optimization","9":"tag-plugins","10":"tag-wordpress","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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