{"id":16208,"date":"2018-01-24T11:22:02","date_gmt":"2018-01-24T18:22:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=16208"},"modified":"2018-04-06T22:00:52","modified_gmt":"2018-04-07T04:00:52","slug":"utilizing-platform-based-analytics-part-1-facebook-insights","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-1-facebook-insights\/","title":{"rendered":"Utilizando a an\u00e1lise baseada em plataforma, parte 1: Facebook Insights"},"content":{"rendered":"<p>Revisar suas an\u00e1lises de m\u00eddia social e medir suas m\u00e9tricas \u00e9 algo que, esperamos, voc\u00ea j\u00e1 saiba que \u00e9 muito importante para determinar o ROI de seus esfor\u00e7os de m\u00eddia social. Em dezembro, nos propusemos a dar a voc\u00ea uma ideia do <a href=\"https:\/\/memberpress.com\/pt\/tools-for-measuring-social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">melhores ferramentas de medi\u00e7\u00e3o<\/a> em todo o quadro de m\u00eddia social - ferramentas como Hootsuite, Buffer e Edgar. Embora essas ferramentas sejam, sem d\u00favida, valiosas para determinar as melhores formas, hor\u00e1rios e conte\u00fado para suas campanhas de m\u00eddia social, \u00e0s vezes \u00e9 melhor ir direto \u00e0 fonte e analisar seus dados na pr\u00f3pria plataforma de m\u00eddia social.<\/p>\n<p>\u00c9 por isso que estamos examinando mais de perto algumas das an\u00e1lises que as grandes plataformas de m\u00eddia social oferecem. Vamos nos concentrar nas tr\u00eas grandes, com exce\u00e7\u00e3o de uma: em vez de analisar o Twitter, vamos dar uma olhada no Instagram. Por qu\u00ea? Bem, se voc\u00ea leu nosso post sobre o <a href=\"https:\/\/memberpress.com\/pt\/predicted-social-media-trends-for-2018\/\" target=\"_blank\" rel=\"noopener\">tend\u00eancias previstas de m\u00eddia social<\/a> para 2018, voc\u00ea saber\u00e1 que o Twitter provavelmente est\u00e1 indo em uma dire\u00e7\u00e3o diferente e, por causa disso, mudan\u00e7as podem estar chegando \u00e0 plataforma e a todas as suas ferramentas. E como o Instagram est\u00e1 crescendo a uma taxa astron\u00f4mica, acreditamos que voc\u00ea se beneficiar\u00e1 ao aprender a medir se ele est\u00e1 <a href=\"https:\/\/memberpress.com\/pt\/tips-for-using-instagram-for-your-business\/\" target=\"_blank\" rel=\"noopener\">ajudando sua empresa<\/a> crescer com a mesma rapidez. Mas na parte 1 desta s\u00e9rie, vamos nos concentrar na maior plataforma de m\u00eddia social que existe: o Facebook.<\/p>\n<p>\u00a0<\/p>\n<h3><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16217\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759.png\" alt=\"\" width=\"619\" height=\"454\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759.png 619w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759-300x220.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759-232x170.png 232w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759-156x114.png 156w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics.png\"><br \/>\n<\/a><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics.png\"><br \/>\n<\/a>Informa\u00e7\u00f5es do Facebook<\/h3>\n<p>O Insights oferece a voc\u00ea (espere por isso!) <em>percep\u00e7\u00e3o<\/em> sobre o desempenho da p\u00e1gina da sua empresa - como est\u00e1 o desempenho da p\u00e1gina em si do ponto de vista geral, como as publica\u00e7\u00f5es individuais est\u00e3o repercutindo no seu p\u00fablico e como o p\u00fablico est\u00e1 crescendo.<\/p>\n<p>Quando estiver na p\u00e1gina de sua empresa, basta clicar em \"Insights\" na parte superior. Voc\u00ea ser\u00e1 levado diretamente para a parte de Vis\u00e3o geral.<\/p>\n<p><strong>Vis\u00e3o geral<\/strong><\/p>\n<ul>\n<li>Resumo da p\u00e1gina: esta se\u00e7\u00e3o se concentra no que est\u00e1 acontecendo na sua p\u00e1gina nos \u00faltimos sete dias. Ela inclui dados de exibi\u00e7\u00f5es de p\u00e1gina, visualiza\u00e7\u00f5es e curtidas; alcance e recomenda\u00e7\u00f5es; e engajamentos com publica\u00e7\u00f5es, v\u00eddeos e seguidores de p\u00e1gina.<\/li>\n<li>Suas 5 publica\u00e7\u00f5es mais recentes: Essa lista fornece informa\u00e7\u00f5es sobre suas \u00faltimas cinco publica\u00e7\u00f5es e o alcance e o envolvimento que elas obtiveram. H\u00e1 tamb\u00e9m um pequeno e pr\u00e1tico link na parte inferior da se\u00e7\u00e3o que diz \"See All Posts\" (Ver todas as publica\u00e7\u00f5es), para que voc\u00ea possa revisar cada publica\u00e7\u00e3o feita em sua p\u00e1gina.<\/li>\n<li>P\u00e1ginas a serem observadas: Voc\u00ea pode comparar o desempenho da sua p\u00e1gina com o de outras p\u00e1ginas semelhantes. Voc\u00ea pode selecionar quais outras p\u00e1ginas deseja observar e at\u00e9 mesmo verificar o desempenho das publica\u00e7\u00f5es de seus concorrentes nas p\u00e1ginas deles, o que lhe d\u00e1 uma ideia dos tipos de conte\u00fado que podem ser tend\u00eancia.<\/li>\n<\/ul>\n<p>No lado esquerdo da sua p\u00e1gina, voc\u00ea ver\u00e1 um menu que come\u00e7a com a se\u00e7\u00e3o Overview (Vis\u00e3o geral). Abaixo dela, h\u00e1 mais Insights que permitem que voc\u00ea se aprofunde em suas an\u00e1lises.<\/p>\n<p><strong>Promo\u00e7\u00f5es<\/strong> \u00e9 onde voc\u00ea ver\u00e1 o desempenho de suas campanhas de an\u00fancios. Se voc\u00ea n\u00e3o estiver veiculando an\u00fancios, n\u00e3o ver\u00e1 nenhum dado aqui, mas poder\u00e1 iniciar um an\u00fancio diretamente nessa se\u00e7\u00e3o! Voc\u00ea pode optar por impulsionar uma publica\u00e7\u00e3o ou promover o bot\u00e3o \"Fale conosco\". E se estiver se perguntando como usar o Facebook Ads, confira nossa publica\u00e7\u00e3o sobre como <a href=\"https:\/\/memberpress.com\/pt\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">anunciar no Facebook<\/a>.<\/p>\n<p>Os pr\u00f3ximos itens do menu-<strong>Seguidores<\/strong>, <strong>Gostos<\/strong>, <strong>Alcance<\/strong>, <strong>Visualiza\u00e7\u00f5es de p\u00e1gina<\/strong>e <strong>Visualiza\u00e7\u00f5es de p\u00e1gina<\/strong>-s\u00e3o mais detalhados do que a Vis\u00e3o geral. Essas op\u00e7\u00f5es fornecem mais informa\u00e7\u00f5es sobre quem est\u00e1 seguindo sua p\u00e1gina, quantas curtidas sua p\u00e1gina recebeu, qual conte\u00fado est\u00e1 atingindo o maior p\u00fablico e recebendo mais engajamento, quem est\u00e1 visualizando sua p\u00e1gina e de onde vem esse tr\u00e1fego. A se\u00e7\u00e3o Posts (que na verdade vem depois de Actions on Page (A\u00e7\u00f5es na p\u00e1gina), discutida abaixo) oferece as mesmas informa\u00e7\u00f5es que \"See All Posts\" (Ver todas as publica\u00e7\u00f5es) em Overview (Vis\u00e3o geral).<\/p>\n<p><strong>A\u00e7\u00f5es na p\u00e1gina<\/strong> informa o que as pessoas est\u00e3o fazendo enquanto est\u00e3o na sua p\u00e1gina. Elas est\u00e3o clicando em \"Get Directions\" (Obter dire\u00e7\u00f5es) ou no seu n\u00famero de telefone, ou est\u00e3o clicando no seu site ou no bot\u00e3o de a\u00e7\u00e3o? Essa \u00e9 uma ferramenta \u00fatil para determinar o que as pessoas est\u00e3o fazendo com as informa\u00e7\u00f5es que voc\u00ea est\u00e1 publicando na sua p\u00e1gina.<\/p>\n<p><strong>Eventos<\/strong> permite que voc\u00ea saiba o sucesso de suas campanhas e publica\u00e7\u00f5es de eventos. Em Eventos, voc\u00ea pode revisar:<\/p>\n<ul>\n<li>Conscientiza\u00e7\u00e3o: quantas pessoas foram alcan\u00e7adas pela postagem do evento<\/li>\n<li>Engajamento: quantas pessoas responderam ao evento<\/li>\n<li>Ingressos: quantas pessoas clicaram em Comprar ingressos para o evento<\/li>\n<li>P\u00fablico: quem, em termos demogr\u00e1ficos, est\u00e1 se envolvendo com o seu evento<\/li>\n<\/ul>\n<p><strong>V\u00eddeo<\/strong> ser\u00e1 essencial para voc\u00ea analisar porque, como voc\u00ea bem sabe, o v\u00eddeo continuar\u00e1 a ser o tipo mais popular de conte\u00fado de m\u00eddia social. Lembre-se, <a href=\"https:\/\/memberpress.com\/pt\/predicted-social-media-trends-for-2018\/\" target=\"_blank\" rel=\"noopener\">o v\u00eddeo vai acabar com a estrela do texto<\/a> este ano! Nessa se\u00e7\u00e3o, voc\u00ea poder\u00e1 ver n\u00e3o apenas quantas visualiza\u00e7\u00f5es cada um dos seus v\u00eddeos obt\u00e9m, mas tamb\u00e9m quantos minutos cada v\u00eddeo \u00e9 visto. Voc\u00ea poder\u00e1 avaliar se os seus v\u00eddeos s\u00e3o muito longos para manter o interesse ou muito curtos para motivar os espectadores a realizar outras a\u00e7\u00f5es.<\/p>\n<p><strong>Pessoas<\/strong> \u00e9 onde voc\u00ea ver\u00e1 quem curtiu sua p\u00e1gina e quem a est\u00e1 seguindo. Os gr\u00e1ficos s\u00e3o divididos em dados demogr\u00e1ficos, como g\u00eanero, local e idioma. Seguidores nem sempre s\u00e3o o mesmo que f\u00e3s. Os f\u00e3s s\u00e3o pessoas que curtiram sua p\u00e1gina e optaram por segui-la, para que vejam suas publica\u00e7\u00f5es no feed de not\u00edcias. Quando algu\u00e9m curte sua p\u00e1gina, o padr\u00e3o autom\u00e1tico \u00e9 segui-la tamb\u00e9m. No entanto, ela pode optar por deixar de seguir sua p\u00e1gina para que suas publica\u00e7\u00f5es n\u00e3o apare\u00e7am mais no feed dela (semelhante a um perfil pessoal, voc\u00ea ainda pode ser amigo de algu\u00e9m, mas pode deixar de segui-la para n\u00e3o ver suas publica\u00e7\u00f5es). People Reached (Pessoas alcan\u00e7adas) \u00e9 um conjunto de dados demogr\u00e1ficos para aqueles que viram qualquer conte\u00fado associado \u00e0 sua p\u00e1gina.<\/p>\n<p>Finalmente, <strong>Mensagens<\/strong> \u00e9 onde voc\u00ea pode analisar seu desempenho com o Pages Messenger. Essa se\u00e7\u00e3o \u00e9 dividida nas seguintes categorias (se, \u00e9 claro, voc\u00ea tiver tido conversas no Messenger):<\/p>\n<ul>\n<li>Total de conversas: O n\u00famero de conversas que voc\u00ea teve no Pages Messenger. Essa pode ser uma maneira \u00fatil de ver se mais pessoas est\u00e3o entrando em contato com voc\u00ea no Messenger do que em outras formas de comunica\u00e7\u00e3o.<\/li>\n<li>Sua capacidade de resposta: A porcentagem de mensagens que voc\u00ea respondeu e seu tempo m\u00e9dio de resposta. Isso tamb\u00e9m \u00e9 (in)convenientemente publicado em sua p\u00e1gina, portanto, \u00e9 melhor mant\u00ea-lo em um n\u00famero saud\u00e1vel.<\/li>\n<li>Conversas exclu\u00eddas: O n\u00famero de conversas que as pessoas exclu\u00edram depois de conversar com sua p\u00e1gina.<\/li>\n<li>Marcado como spam: o n\u00famero de conversas de sua p\u00e1gina que foram marcadas como spam.<\/li>\n<li>Conversas bloqueadas: O n\u00famero de conversas de sua p\u00e1gina que foram bloqueadas.<\/li>\n<\/ul>\n<p>Estar no Facebook, bem, <em>Facebook<\/em>e rei das plataformas de m\u00eddia social - oferece uma ferramenta incr\u00edvel para analisar suas an\u00e1lises. E esta \u00e9 apenas uma vis\u00e3o geral do que ela pode fazer e como pode ajud\u00e1-lo a determinar o ROI.<\/p>\n<p><em>Ent\u00e3o, gostar\u00edamos de saber: Qual parte do Insights voc\u00ea acha que \u00e9 mais \u00fatil? Voc\u00ea acha que vai us\u00e1-lo em conjunto com outra ferramenta ou sozinho? Gostar\u00edamos muito de ouvir sua opini\u00e3o e saber como voc\u00ea a est\u00e1 usando em sua empresa na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to give you an idea of the best measurement tools across the social media board\u2014tools like Hootsuite, Buffer, and Edgar. While these [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. 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