{"id":16233,"date":"2018-02-07T11:22:23","date_gmt":"2018-02-07T18:22:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=16233"},"modified":"2018-04-06T21:59:53","modified_gmt":"2018-04-07T03:59:53","slug":"utilizing-platform-based-analytics-part-2-linkedin-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/","title":{"rendered":"Utiliza\u00e7\u00e3o da an\u00e1lise baseada em plataforma, parte 2: an\u00e1lise do LinkedIn"},"content":{"rendered":"<p>Definitivamente, o LinkedIn n\u00e3o \u00e9 o seu local de postagem di\u00e1rio \"\u00c9 assim que minha vida est\u00e1 indo\". N\u00e3o. Em vez disso, \u00e9 um espa\u00e7o para os profissionais se conectarem entre si e com as empresas e onde voc\u00ea pode apresentar seu melhor perfil profissional para empresas e recrutadores de alto n\u00edvel. \u00c9 a plataforma profissional mais amplamente utilizada para mostrar o que voc\u00ea e sua empresa t\u00eam a oferecer. De fato, o LinkedIn \u00e9 o \"<a href=\"https:\/\/press.linkedin.com\/about-linkedin?trk=uno-reg-guest-home-about\" target=\"_blank\" rel=\"noopener\">maior<\/a> rede profissional com mais de 546 milh\u00f5es de usu\u00e1rios em mais de duzentos pa\u00edses e territ\u00f3rios em todo o mundo.\" Como j\u00e1 o orientamos sobre como configurar um <a href=\"https:\/\/memberpress.com\/pt\/linkedin-101-personal-profiles-and-company-pages\/\" target=\"_blank\" rel=\"noopener\">perfil pessoal<\/a> e lhe fornecemos as pr\u00e1ticas recomendadas para a cria\u00e7\u00e3o de uma p\u00e1gina da empresa, vamos dar uma olhada para determinar o desempenho de suas postagens sociais e esfor\u00e7os de campanha no LinkedIn.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7046ee309d5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7046ee309d5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Visitors\" >Visitantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Updates\" >Atualiza\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Followers\" >Seguidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Companies_to_Track\" >Empresas a serem monitoradas<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Conforme declaramos com <a href=\"https:\/\/memberpress.com\/pt\/utilizing-platform-based-analytics-part-1-facebook-insights\/\" target=\"_blank\" rel=\"noopener\">Informa\u00e7\u00f5es do Facebook<\/a>Por isso, \u00e0s vezes, a melhor maneira de avaliar suas an\u00e1lises \u00e9 ir direto \u00e0 fonte e analisar seus dados na pr\u00f3pria plataforma de m\u00eddia social. <a href=\"https:\/\/memberpress.com\/pt\/linkedin-company-pages-your-checklist-for-best-practices\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina da empresa<\/a> est\u00e1 funcionando. Para visualizar suas an\u00e1lises, basta acessar a p\u00e1gina da empresa em seu perfil pessoal. Quando estiver nessa p\u00e1gina, selecione \"Analytics\" na parte superior da p\u00e1gina. O LinkedIn oferece tr\u00eas categorias de an\u00e1lise para revis\u00e3o: Visitantes, Atualiza\u00e7\u00f5es e Seguidores.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16239\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564.png\" alt=\"\" width=\"778\" height=\"837\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564.png 778w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-768x826.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-636x684.png 636w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-481x518.png 481w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-145x156.png 145w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visitors\"><\/span>Visitantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Essa an\u00e1lise se concentra nas pessoas que chegam \u00e0 sua p\u00e1gina para dar uma olhada. <strong>M\u00e9tricas de tr\u00e1fego<\/strong> mede quantos visitantes \u00fanicos (o que significa que exclui v\u00e1rias visitas do mesmo visitante) e visualiza\u00e7\u00f5es de p\u00e1gina a p\u00e1gina da sua empresa teve em um determinado per\u00edodo de tempo. O intervalo padr\u00e3o \u00e9 dos \u00faltimos 15 dias, mas voc\u00ea pode alter\u00e1-lo para analisar per\u00edodos de tempo mais longos. Se voc\u00ea tiver uma p\u00e1gina de carreira e uma p\u00e1gina da empresa, poder\u00e1 selecionar qual p\u00e1gina ser\u00e1 analisada. A p\u00e1gina de carreiras \u00e9 uma ferramenta de recrutamento em que voc\u00ea pode colocar sua empresa em evid\u00eancia, por assim dizer, e atrair candidatos. O gr\u00e1fico \u00fatil inclu\u00eddo nessa an\u00e1lise mostra quem acessou sua p\u00e1gina e de qual dispositivo. A linha azul indica visitantes de dispositivos m\u00f3veis e a linha vermelha indica tr\u00e1fego de desktop.<\/p>\n<p>O <strong>dados demogr\u00e1ficos dos visitantes<\/strong> mostra todos os tipos de informa\u00e7\u00f5es \u00fateis sobre o tr\u00e1fego que visita sua p\u00e1gina. Seu menu suspenso oferece v\u00e1rias op\u00e7\u00f5es de como visualizar os dados:<\/p>\n<ul>\n<li><strong>Fun\u00e7\u00e3o do trabalho<\/strong> mostra em que tipo de trabalho seus visitantes est\u00e3o envolvidos, como m\u00eddia, comunica\u00e7\u00f5es, educa\u00e7\u00e3o ou administra\u00e7\u00e3o.<\/li>\n<li><strong>Pa\u00eds<\/strong> mostra de que parte do mundo vem o tr\u00e1fego de visitantes.<\/li>\n<li><strong>Regi\u00e3o<\/strong> se concentra um pouco mais na \u00e1rea do mundo de onde o tr\u00e1fego est\u00e1 vindo.<\/li>\n<li><strong>Antiguidade<\/strong> refere-se ao tipo de visitante e ao n\u00edvel do funcion\u00e1rio em seu perfil pessoal no LinkedIn, como funcion\u00e1rio s\u00eanior, iniciante, gerente ou CEO.<\/li>\n<li><strong>Setor<\/strong> permite que voc\u00ea veja em que campo seus visitantes trabalham, ou seja, publica\u00e7\u00e3o, Internet e ensino superior.<\/li>\n<li><strong>Tamanho da empresa<\/strong> mostra o tipo de empresa para a qual seus visitantes trabalham, como uma grande corpora\u00e7\u00e3o ou uma pequena empresa familiar.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Updates\"><\/span>Atualiza\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c9 aqui que voc\u00ea v\u00ea o desempenho do seu conte\u00fado. Na parte superior da p\u00e1gina, h\u00e1 uma se\u00e7\u00e3o de <strong>destaques do engajamento<\/strong>que mostra o desempenho geral do seu conte\u00fado nos \u00faltimos trinta dias. Voc\u00ea ver\u00e1 quantas curtidas e coment\u00e1rios seu conte\u00fado recebeu, quantos compartilhamentos ele teve e quantos seguidores voc\u00ea conquistou.<\/p>\n<p>O <strong>m\u00e9tricas de engajamento<\/strong> permite que voc\u00ea saiba a extens\u00e3o da intera\u00e7\u00e3o com seu conte\u00fado em um determinado per\u00edodo de tempo. A linha azul desse gr\u00e1fico indica o alcance org\u00e2nico, enquanto a linha verde mostra o conte\u00fado patrocinado, que, obviamente, s\u00f3 est\u00e1 dispon\u00edvel se voc\u00ea tiver pago para promover alguma de suas postagens.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16240\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2.png\" alt=\"\" width=\"990\" height=\"578\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2.png 990w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-768x448.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-291x170.png 291w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-840x490.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-700x409.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-156x91.png 156w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/p>\n<p>Usando o menu suspenso com esse gr\u00e1fico, voc\u00ea pode analisar suas m\u00e9tricas gerais de conte\u00fado das seguintes maneiras:<\/p>\n<ul>\n<li><strong>Impress\u00f5es<\/strong> \u00e9 a frequ\u00eancia com que seu conte\u00fado foi visto pelos membros do LinkedIn (inclui o n\u00famero de vezes que um membro do LinkedIn pode t\u00ea-lo visto mais de uma vez).<\/li>\n<li><strong>Impress\u00f5es exclusivas<\/strong> refere-se ao n\u00famero n\u00e3o duplicado de vezes que um membro do LinkedIn viu o conte\u00fado.<\/li>\n<li><strong>Cliques<\/strong> informa o n\u00famero de vezes que um membro clicou no seu conte\u00fado, no nome da empresa ou no logotipo (n\u00e3o inclui curtidas, compartilhamentos ou coment\u00e1rios).<\/li>\n<li><strong>Gostos<\/strong> indica o n\u00famero total de curtidas que seu conte\u00fado recebeu.<\/li>\n<li><strong>Coment\u00e1rios<\/strong> informa quantos coment\u00e1rios seu conte\u00fado recebeu.<\/li>\n<li><strong>A\u00e7\u00f5es<\/strong> mostra o n\u00famero de compartilhamentos de todo o seu conte\u00fado.<\/li>\n<li><strong>Seguidores adquiridos<\/strong> exibe o n\u00famero de seguidores obtidos pelo conte\u00fado patrocinado.<\/li>\n<li><strong>Engajamento social %<\/strong> \u00e9 uma an\u00e1lise da porcentagem geral de envolvimento da m\u00eddia social com seu conte\u00fado. \u00c9 o n\u00famero de intera\u00e7\u00f5es mais o n\u00famero de cliques e seguidores adquiridos, dividido pelo n\u00famero de <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/8261\/viewing-impressions-and-engagement-for-company-page-updates?lang=en\" target=\"_blank\" rel=\"noopener\">impress\u00f5es<\/a>.<\/li>\n<\/ul>\n<p>Abaixo das m\u00e9tricas de engajamento, voc\u00ea encontrar\u00e1 uma lista das postagens individuais que fez e as m\u00e9tricas de desempenho de cada postagem.<\/p>\n<ul>\n<li><strong>Data<\/strong> refere-se \u00e0 data em que voc\u00ea publicou o conte\u00fado.<\/li>\n<li><strong>Seguidores adquiridos<\/strong> indica o n\u00famero de seguidores adquiridos - esse valor estar\u00e1 em branco se voc\u00ea n\u00e3o pagou para patrocinar esse conte\u00fado.<\/li>\n<li><strong>Impress\u00f5es<\/strong> informa o n\u00famero de vezes que algu\u00e9m gostou, comentou ou compartilhou sua publica\u00e7\u00e3o.<\/li>\n<li><strong>Cliques<\/strong> refere-se ao n\u00famero de cliques no conte\u00fado, no nome da empresa ou no logotipo da empresa.<\/li>\n<li><strong>CTR<\/strong> (click-through-rate) \u00e9 o n\u00famero total de membros que clicam em um link espec\u00edfico.<\/li>\n<li><strong>A\u00e7\u00f5es sociais<\/strong> fornece o n\u00famero de vezes que as pessoas curtiram, comentaram ou compartilharam a publica\u00e7\u00e3o.<\/li>\n<li><strong>Compromisso<\/strong> \u00e9 o n\u00famero de intera\u00e7\u00f5es mais o n\u00famero de cliques e seguidores adquiridos, dividido pelo n\u00famero de impress\u00f5es.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Followers\"><\/span>Seguidores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Destaques do seguidor<\/strong> mostra o n\u00famero total de seguidores, bem como a altera\u00e7\u00e3o nos seguidores org\u00e2nicos e adquiridos (patrocinados) nos \u00faltimos trinta dias. Abaixo dos destaques, h\u00e1 um gr\u00e1fico de ganhos de seguidores que mostra quantas pessoas seguiram sua p\u00e1gina durante um determinado per\u00edodo de tempo. Voc\u00ea pode alterar o per\u00edodo de tempo para o qual deseja analisar os dados com o menu suspenso \u00e0 direita.<\/p>\n<p>Abaixo, h\u00e1 um gr\u00e1fico \u00fatil que detalha os dados demogr\u00e1ficos dos seguidores:<\/p>\n<ul>\n<li><strong>Geografia<\/strong> mostra em quais pa\u00edses seus seguidores est\u00e3o localizados e tamb\u00e9m fornece as cinco principais regi\u00f5es de onde vem seu tr\u00e1fego.<\/li>\n<li><strong>Fun\u00e7\u00e3o do trabalho<\/strong>-Assim como os dados demogr\u00e1ficos dos visitantes, isso mostra o tipo de trabalho em que seus seguidores est\u00e3o envolvidos.<\/li>\n<li><strong>Antiguidade<\/strong> refere-se ao tipo de seguidor e ao n\u00edvel de funcion\u00e1rio em seu perfil pessoal no LinkedIn, ou seja, s\u00eanior, funcion\u00e1rio de n\u00edvel b\u00e1sico, estagi\u00e1rio ou propriet\u00e1rio.<\/li>\n<li><strong>Setor<\/strong> concentra-se nos setores em que seus seguidores trabalham, como publica\u00e7\u00e3o, Internet ou ensino superior.<\/li>\n<li><strong>Tamanho da empresa<\/strong> permite que voc\u00ea veja as cinco empresas de maior porte para as quais seus seguidores trabalham.<\/li>\n<li><strong>Status de emprego<\/strong> permite que voc\u00ea veja quantos funcion\u00e1rios da sua empresa est\u00e3o seguindo a p\u00e1gina, bem como o n\u00famero de n\u00e3o funcion\u00e1rios que a seguem. (<em>Dica: \u00e9 sempre bom ter mais n\u00e3o funcion\u00e1rios acompanhando a p\u00e1gina!<\/em>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Companies_to_Track\"><\/span>Empresas a serem monitoradas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Essa pequena e \u00fatil se\u00e7\u00e3o mostra dados anal\u00edticos de seguidores de empresas compar\u00e1veis \u00e0 sua. O per\u00edodo de tempo \u00e9 padronizado para mostrar dados dos \u00faltimos trinta dias, mas voc\u00ea pode ajust\u00e1-lo usando o menu suspenso \u00e0 direita. Voc\u00ea pode ver como seu n\u00famero de seguidores se compara ao de outras empresas e comparar o crescimento de seguidores, o n\u00famero de atualiza\u00e7\u00f5es e o envolvimento social delas com o seu. Essas informa\u00e7\u00f5es \u00fateis o ajudam a saber como seus concorrentes est\u00e3o se saindo e s\u00e3o um indicador \u00fatil de onde definir suas metas para obter seguidores. Voc\u00ea tamb\u00e9m pode clicar em v\u00e1rias empresas e dar uma olhada no conte\u00fado que elas est\u00e3o publicando. \u00c9 bem prov\u00e1vel que voc\u00ea obtenha algumas ideias para sua pr\u00f3xima a\u00e7\u00e3o de conte\u00fado com base no que eles est\u00e3o postando e na frequ\u00eancia com que compartilham artigos.<\/p>\n<p>\u00a0<\/p>\n<p><em>Ent\u00e3o, a\u00ed est\u00e1: o resumo do LinkedIn Analytics. Voc\u00ea tem alguma dica ou truque na manga para ajudar nossos leitores a aproveitar ao m\u00e1ximo o uso do LinkedIn Analytics? Por favor, compartilhe-as nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn is definitely not your everyday \u201cThis is how my life is going\u201d place to post. Nope. Rather, it\u2019s a space for professionals to connect with each other and with companies and where you can put your best professional foot\u2014profile\u2014forward for top-ranking companies and recruiters. It\u2019s the most widely-used professional platform for showcasing whatever you [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16233","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"LinkedIn is definitely not your everyday \u201cThis is how my life is going\u201d place to post. Nope. Rather, it\u2019s a space for professionals to connect with each other and with companies and where you can put your best professional foot\u2014profile\u2014forward for top-ranking companies and recruiters. It\u2019s the most widely-used professional platform for showcasing whatever you\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Utilizing Platform-Based Analytics, Part 2: LinkedIn Analytics\" \/>\n\t\t<meta property=\"og:description\" content=\"LinkedIn is definitely not your everyday \u201cThis is how my life is going\u201d place to post. Nope. 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