{"id":16234,"date":"2018-02-14T11:04:14","date_gmt":"2018-02-14T18:04:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=16234"},"modified":"2018-04-06T21:59:11","modified_gmt":"2018-04-07T03:59:11","slug":"utilizing-platform-based-analytics-part-3-instagram-insights","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/utilizing-platform-based-analytics-part-3-instagram-insights\/","title":{"rendered":"Utilizing Platform-Based Analytics, Part 3: Instagram Insights"},"content":{"rendered":"

We\u2019re continuing our three-part series on how to use platform-based analytics, and today\u2019s topic is Instagram Insights. If you didn\u2019t get a chance to read our previous two posts about Facebook<\/a> and LinkedIn<\/a> analytics, no problem. You can go back and read them once you\u2019re done here.<\/p>\n

So, why, for the final post in this series, are we looking at Instagram rather than Twitter? Well, for one, we\u2019re not looking at Twitter in this series because, as stated in our 2018 social media predictions post<\/a>, Twitter is likely heading in a new direction, and with that, the platform and its tools will likely see change. And, two, Instagram has 500 million daily users and 80 million photos shared per day. And it\u2019s growing!<\/p>\n

And what\u2019s more, the statistics<\/a> for users interacting with brands on Instagram is ten times higher than for Facebook, and 90 percent of the top one-hundred brands have an Instagram account. If these stats aren\u2019t enough to convince you that Instagram is a veritable goldmine for business, maybe this last one will: Instagram users are 70 percent more likely to purchase products using their mobile phones, and Instagram has been, from its inception, a mobile app (although you can use it on the desktop as well).<\/p>\n

So now that you know about Instagram\u2019s statistics, let\u2019s switch gears to the statistics that matter most: the ones you determine using Instagram\u2019s analytics. At first glance, these analytics can be overwhelming, but don\u2019t lose yourself in a sea of metrics and numbers\u2014keep in mind that you only need to track what\u2019s most valuable to your business and your social media marketing goals for Instagram. And remember that \u201cbeing mobile-friendly\u201d fact? Instagram Insights is accessible right on the app from your phone or device. Just tap on the little graph icon in the upper right-hand corner and you\u2019re there.<\/p>\n

Start with Your Audience<\/h4>\n

Understanding the demographics of your audience is key to marketing success on any platform, and Instagram Insights offers, well, valuable insights about who\u2019s looking at your content. You can find these metrics in the \u201cFollowers\u201d section:<\/p>\n

Are you reaching the correct audience?<\/strong>
\nTake a look at the Gender<\/strong> and Age<\/strong> metrics. This information can help you determine whether you\u2019re reaching the right audience and help you adjust what type of content you post and when. For example, if you have a younger audience, you may want to post memes and other types of content that generally attract engagement from younger users.<\/p>\n

Where in the world is your audience?<\/strong>
\nIt\u2019s always helpful to know the Top<\/strong>\u00a0Locations<\/strong> your audience physically resides. Instagram not only lets you determine the time zones they are in\u2014so you can post at the best times\u2014but you can use this information to reach out to local audiences should you want to advertise a local event, such as a brick-and-mortar store opening or seminar.<\/p>\n

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When is your audience active?<\/strong>
\nThis metric helps you determine when to post based on which Days<\/strong> and Hours<\/strong> your audience is most active on the platform and checking out your profile. Armed with this information, you can schedule posts during those hours and days, thus increasing your chances for higher engagement.<\/p>\n

Picture-Perfect Profile<\/h4>\n

A picture is worth a thousand words, right? Since Instagram is a visual platform, all of your content is going to be limited to what you can say with a photo (granted, you can use memes and graphics). But the only place you can share clickable content is on your profile, so any link you place there is incredibly important.<\/p>\n

The Website Clicks<\/strong> metric tracks how many people have clicked on the link in your profile. You can change this link at any time, so if you have a special event coming up or a new product being released, you can add the direct link to that page to your profile and direct traffic there. If your post generates a website click, you\u2019ll see that data here. Click on \u201cView Insights\u201d for each individual post, and in the Actions section, you\u2019ll see how many website clicks your post has generated.<\/p>\n

You can also see Follows and Profile Visits here.<\/p>\n