{"id":16249,"date":"2018-02-21T11:04:11","date_gmt":"2018-02-21T18:04:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16249"},"modified":"2023-08-03T11:29:10","modified_gmt":"2023-08-03T15:29:10","slug":"how-to-use-lead-magnets-and-optins","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/","title":{"rendered":"Como usar iscas digitais e Optins para aumentar seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Uma \u00f3tima maneira de aumentar seu site de associa\u00e7\u00e3o \u00e9 oferecer aos visitantes algo em troca de sua intera\u00e7\u00e3o cont\u00ednua, como um teste gratuito em seu site de associa\u00e7\u00e3o em troca do endere\u00e7o de e-mail deles.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f3394665d83\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3394665d83\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Why_You_Should_Offer_Lead_Magnets_and_Optin_Incentives\" >Por que voc\u00ea deve oferecer iscas digitais e incentivos de opt-in<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Avoid_losing_touch_with_your_hard_earned_visitors\" >Evite perder o contato com os visitantes que voc\u00ea conquistou com muito esfor\u00e7o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#An_opportunity_to_build_a_relationship_with_one_time_visitors\" >Uma oportunidade de criar um relacionamento com visitantes ocasionais<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Types_of_Membership_Site_Lead_Magnets_and_Optin_Incentives\" >Tipos de iscas digitais de sites de associa\u00e7\u00e3o e incentivos de opt-in<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#A_Digital_Download_Lead_Magnet\" >Um lead magnet de download digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#A_Place_on_a_Webinar\" >Um lugar em um webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Offer_Access_to_Locked_Content\" >Oferecer acesso a conte\u00fado bloqueado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Run_a_Free_Email_Course\" >Realize um curso gratuito por e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Free_Membership_Site_Trials\" >Avalia\u00e7\u00f5es gratuitas de sites de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Limited_Membership_Plans\" >Planos de associa\u00e7\u00e3o limitados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Offer_a_Membership_Site_Coupon_Code\" >Ofere\u00e7a um c\u00f3digo de cupom de site de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quando um visitante se inscreve para a avalia\u00e7\u00e3o gratuita, voc\u00ea tem as informa\u00e7\u00f5es de contato dele e a permiss\u00e3o para manter contato com ele.<\/p>\n<p>Al\u00e9m disso, permitir que eles acessem o conte\u00fado do seu site de associa\u00e7\u00e3o gratuitamente lhe d\u00e1 uma \u00f3tima oportunidade de demonstrar o valor que voc\u00ea tem a oferecer.<\/p>\n<p>Ent\u00e3o, se eles estiverem recebendo mensagens amig\u00e1veis e se beneficiando de sua experi\u00eancia, \u00e9 mais prov\u00e1vel que se inscrevam do que se tivessem sa\u00eddo do seu site sem nunca agir.<\/p>\n<p>Neste artigo, abordaremos por que voc\u00ea deve usar \u00edm\u00e3s de leads e incentivos de opt-in. Tamb\u00e9m forneceremos alguns exemplos do que voc\u00ea pode oferecer ao seu p\u00fablico para aumentar seu site de associa\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Offer_Lead_Magnets_and_Optin_Incentives\"><\/span>Por que voc\u00ea deve oferecer iscas digitais e incentivos de opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form.png\" alt=\"Formul\u00e1rio de e-mail Optin\" width=\"2000\" height=\"1216\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-768x467.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1536x934.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-840x511.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1125x684.png 1125w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1694x1030.png 1694w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1080x657.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>O objetivo de oferecer um \u00edm\u00e3 de leads ou um incentivo de opt-in, tamb\u00e9m conhecido como brindes, \u00e9 incentivar os visitantes do site a tomar alguma forma de a\u00e7\u00e3o que o ajudar\u00e1 a expandir seu site de associa\u00e7\u00e3o.<\/p>\n<p>Muitas vezes, essa t\u00e1tica \u00e9 usada para persuadir os visitantes do site a se inscreverem em uma lista de e-mail ou boletim informativo.<\/p>\n<p>Isso d\u00e1 ao propriet\u00e1rio do site uma maneira de manter contato com esses visitantes e enviar-lhes mensagens que, com sorte, os persuadir\u00e3o a voltar ao site e verificar o conte\u00fado e as ofertas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avoid_losing_touch_with_your_hard_earned_visitors\"><\/span>Evite perder o contato com os visitantes que voc\u00ea conquistou com muito esfor\u00e7o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/memberpress.com\/pt\/marketing-tools-and-services-to-promote-your-membership-site\/\">Atrair novos visitantes para seu site<\/a> n\u00e3o \u00e9 uma tarefa f\u00e1cil. Depois que eles chegarem, vale a pena fazer o poss\u00edvel para manter contato com eles.<\/p>\n<p>Alguns visitantes podem ainda estar na fase de pesquisa e planejando visitar outros sites semelhantes enquanto procuram o conte\u00fado ou o produto certo.<\/p>\n<p>Mesmo que gostem do seu site, eles podem n\u00e3o estar prontos para se inscrever naquele momento, e h\u00e1 uma boa chance de n\u00e3o encontrarem o caminho de volta, mesmo que queiram.<\/p>\n<p>\u00c9 por isso que incentiv\u00e1-los a fornecer seus dados de contato \u00e9 vital. Isso aumenta muito a probabilidade de eles escolherem seu site de associa\u00e7\u00e3o e se tornarem seus novos membros.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_opportunity_to_build_a_relationship_with_one_time_visitors\"><\/span>Uma oportunidade de criar um relacionamento com visitantes ocasionais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c9 nesse ponto que os \u00edm\u00e3s de leads e os incentivos de opt-in entram em a\u00e7\u00e3o. Oferecer aos visitantes um presente em troca de seus dados de contato significa que voc\u00ea n\u00e3o precisa se preocupar tanto em transformar esses novos visitantes do site em membros pagos imediatamente.<\/p>\n<p>Em vez disso, voc\u00ea pode forjar um relacionamento ao longo do tempo, demonstrando sua experi\u00eancia e credibilidade para que voc\u00ea esteja na mente do cliente quando ele estiver pronto para fazer uma compra ou participar de um programa de associa\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Membership_Site_Lead_Magnets_and_Optin_Incentives\"><\/span>Tipos de iscas digitais de sites de associa\u00e7\u00e3o e incentivos de opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que voc\u00ea sabe por que deve considerar o uso de \u00edm\u00e3s de leads e incentivos de opt-in em seu site de associa\u00e7\u00e3o, vamos falar sobre os tipos de incentivos que voc\u00ea pode oferecer aos visitantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Digital_Download_Lead_Magnet\"><\/span>Um lead magnet de download digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uma maneira f\u00e1cil de criar algo que os visitantes queiram inserir seus endere\u00e7os de e-mail para obter \u00e9 um\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-ebooks-to-market-your-membership-site\/\">Livro eletr\u00f4nico<\/a>.<\/p>\n<p>\u00c9 claro que um <em>Livro eletr\u00f4nico<\/em> n\u00e3o precisa ser um romance best-seller ou um livro did\u00e1tico com muitas informa\u00e7\u00f5es. Pode ser simplesmente uma cole\u00e7\u00e3o de seu melhor conte\u00fado em um PDF para download.<\/p>\n<p>Como alternativa, o documento pode assumir a forma de uma lista de verifica\u00e7\u00e3o ou de um guia para a realiza\u00e7\u00e3o de uma tarefa relevante para o conte\u00fado do seu site de associa\u00e7\u00e3o. Conte\u00fado de v\u00eddeo, arquivos de \u00e1udio e software tamb\u00e9m podem ser oferecidos como \u00edm\u00e3s de leads que os visitantes podem acessar ao se associarem\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\">seu boletim informativo por e-mail<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Place_on_a_Webinar\"><\/span>Um lugar em um webinar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/memberpress.com\/pt\/webinars-for-membership-sites\/\">Os webinars s\u00e3o uma \u00f3tima maneira de promover seu site de associa\u00e7\u00e3o<\/a>\u00a0e diversificar seu conte\u00fado. Mas eles tamb\u00e9m podem ser usados para subornar os visitantes!<\/p>\n<p>Depois de obter o e-mail deles, voc\u00ea n\u00e3o s\u00f3 poder\u00e1 enviar conte\u00fado a esses visitantes, como tamb\u00e9m ter\u00e1 a oportunidade de interagir com eles no webinar e demonstrar seu conhecimento na \u00e1rea de interesse deles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Access_to_Locked_Content\"><\/span>Oferecer acesso a conte\u00fado bloqueado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16251\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker.png\" alt=\"Arm\u00e1rio de conte\u00fado\" width=\"2000\" height=\"1008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1024x516.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-768x387.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1536x774.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-840x423.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1216x613.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1832x923.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1080x544.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>V\u00e1rios dos melhores plug-ins de formul\u00e1rio de opt-in de e-mail do WordPress facilitam a prote\u00e7\u00e3o do seu conte\u00fado para que ele s\u00f3 possa ser acessado quando o visitante inserir o endere\u00e7o de e-mail e se inscrever na sua lista de e-mails.<\/p>\n<p>Essa talvez seja a maneira mais f\u00e1cil de criar um incentivo de opt-in, pois o conte\u00fado j\u00e1 est\u00e1 ativo em seu site, restando a voc\u00ea apenas selecionar a quais partes conceder acesso.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Run_a_Free_Email_Course\"><\/span>Realize um curso gratuito por e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c9 prov\u00e1vel que os visitantes tenham acessado seu site de associa\u00e7\u00e3o para aprender algo. N\u00e3o se preocupe se eles n\u00e3o se cadastrarem imediatamente. Voc\u00ea ainda pode ajud\u00e1-los e demonstrar seu conhecimento oferecendo-lhes acesso a um curso gratuito por e-mail.<\/p>\n<p>Essa s\u00e9rie de e-mails automatizados pode abranger um componente do seu site de associa\u00e7\u00e3o, proporcionando um bom avan\u00e7o para seu conte\u00fado pago.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Free_Membership_Site_Trials\"><\/span>Avalia\u00e7\u00f5es gratuitas de sites de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oferecer acesso gratuito ao seu conte\u00fado premium por tempo limitado \u00e9 outra maneira de usar \u00edm\u00e3s de leads e incentivos de opt-in para aumentar seu site de associa\u00e7\u00e3o.<\/p>\n<p>Al\u00e9m de obter permiss\u00e3o para enviar aos novos assinantes informa\u00e7\u00f5es sobre o seu site de associa\u00e7\u00e3o, eles poder\u00e3o ver em primeira m\u00e3o como o seu conte\u00fado pode ajud\u00e1-los.<\/p>\n<p>Se voc\u00ea estiver confiante - e deve estar - de que o conte\u00fado do seu site de associa\u00e7\u00e3o \u00e9 t\u00e3o bom que os usu\u00e1rios ficar\u00e3o felizes em pagar por ele depois de v\u00ea-lo, oferecer uma avalia\u00e7\u00e3o gratuita \u00e9 um \u00f3timo incentivo para que os visitantes ajam em seu site, em vez de clicar no bot\u00e3o Voltar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Limited_Membership_Plans\"><\/span>Planos de associa\u00e7\u00e3o limitados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c0s vezes, h\u00e1 motivos para que voc\u00ea n\u00e3o queira oferecer acesso gratuito ao seu site de associa\u00e7\u00e3o, mesmo em car\u00e1ter experimental.<\/p>\n<p>Talvez voc\u00ea n\u00e3o queira correr o risco de desvalorizar seu conte\u00fado ao disponibiliz\u00e1-lo gratuitamente. Ou talvez voc\u00ea sinta que trabalhou demais em seu projeto para dar acesso gratuito a outras pessoas.<\/p>\n<p>Quaisquer que sejam seus motivos, uma boa alternativa para oferecer uma avalia\u00e7\u00e3o gratuita \u00e9 adicionar um n\u00edvel de pre\u00e7o mais baixo ao seu\u00a0<a href=\"https:\/\/memberpress.com\/pt\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">outros planos de associa\u00e7\u00e3o<\/a>.<\/p>\n<p>Esse plano de associa\u00e7\u00e3o de isca digital pode ser mais curto do que seus outros planos, como uma avalia\u00e7\u00e3o de sete dias, ou pode conceder acesso apenas a uma pequena parte do seu site de associa\u00e7\u00e3o, como um m\u00f3dulo do seu programa.<\/p>\n<p>Um pre\u00e7o mais baixo pode facilitar para os visitantes interessados darem aquele salto de f\u00e9 e se inscreverem.<\/p>\n<p>Isso \u00e9 especialmente verdadeiro se voc\u00ea n\u00e3o tiver muitos\u00a0<a href=\"https:\/\/memberpress.com\/pt\/improve-membership-site-conversions-with-these-trust-factors\/\">sinais de confian\u00e7a em seu site<\/a>. Al\u00e9m disso, o acesso limitado ao seu conte\u00fado deve ser suficiente para demonstrar que voc\u00ea \u00e9 o especialista que afirma ser e que vale a pena pagar pelo seu conte\u00fado.<\/p>\n<p>Voc\u00ea pode usar o poder da escassez para aumentar o interesse nesses planos de associa\u00e7\u00e3o de teste, disponibilizando-os apenas por per\u00edodos limitados.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/pt\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">Um bom plug-in de construtor de p\u00e1ginas<\/a> como o Beaver Builder facilita a adi\u00e7\u00e3o de cron\u00f4metros de contagem regressiva ao seu site.<\/p>\n<p>Com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/beaver-builder\/\">MemberPress Complemento do Beaver Builder<\/a>Al\u00e9m disso, voc\u00ea tamb\u00e9m pode adicionar uma regra MemberPress ao seu cron\u00f4metro de contagem regressiva para que apenas determinados segmentos do seu p\u00fablico-alvo o vejam.<\/p>\n<p>Por exemplo, voc\u00ea pode configurar uma regra que permita que apenas n\u00e3o membros ou membros b\u00e1sicos vejam um cron\u00f4metro de contagem regressiva promocional especial para uma associa\u00e7\u00e3o premium com desconto.<\/p>\n<p>Isso tamb\u00e9m ajudar\u00e1 a evitar que os membros premium rec\u00e9m-inscritos se sintam frustrados ou desapontados por terem perdido uma oferta especial.<\/p>\n<p>Ao garantir que somente os n\u00e3o membros ou membros b\u00e1sicos possam ver a promo\u00e7\u00e3o, voc\u00ea mant\u00e9m o valor percebido da associa\u00e7\u00e3o premium e honra o compromisso assumido por aqueles que j\u00e1 se inscreveram pelo pre\u00e7o normal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_a_Membership_Site_Coupon_Code\"><\/span>Ofere\u00e7a um c\u00f3digo de cupom de site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16253\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon.png\" alt=\"Cupom MemberPress\" width=\"2000\" height=\"1115\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1024x571.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-768x428.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1536x856.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-305x170.png 305w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-840x468.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1216x678.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1832x1021.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-700x390.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1080x602.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Plugins de associa\u00e7\u00e3o de alta qualidade para WordPress, como o MemberPress, tornam\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">Criar e oferecer cupons de desconto<\/a> simples. A cria\u00e7\u00e3o de um cupom para novos assinantes de boletins informativos por e-mail n\u00e3o s\u00f3 ajuda a aumentar sua lista, mas tamb\u00e9m d\u00e1 aos visitantes um motivo para se associarem ao seu site de associa\u00e7\u00e3o usando o c\u00f3digo de desconto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se sua meta \u00e9\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">transformar visitantes gratuitos do site em membros pagantes<\/a>\u00a0ou jogar o jogo longo e incentiv\u00e1-los a participar de sua lista de e-mail ou de um webinar, oferecer brindes \u00e9 um incentivo poderoso.<\/p>\n<p>Como vimos, h\u00e1 muitos atrativos de opt-in para ajudar seu site de associa\u00e7\u00e3o a gerar mais leads. E quando voc\u00ea usa as ferramentas certas, como um bom plugin de opt-in e um servi\u00e7o de boletim informativo por e-mail, pode descobrir que todo o processo \u00e9 muito mais f\u00e1cil de implementar do que voc\u00ea imaginava.<\/p>\n<p><em>Que incentivo voc\u00ea oferecer\u00e1 ao seu p\u00fablico para interagir com voc\u00ea e com seu site de associa\u00e7\u00e3o? Informe-nos nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One great way to grow your membership site is to offer visitors something in exchange for their continued interaction, such as a free trial at your membership site in exchange for their email address. Once a visitor signs up for your free trial, you\u2019ve got their contact information as well as permission to keep in [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[169],"class_list":{"0":"post-16249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-email-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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