{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"Uma ferramenta para dominar todas elas: Google Analytics"},"content":{"rendered":"<p>Google Analytics. Voc\u00ea j\u00e1 ouviu esse nome, certo? Se n\u00e3o ouviu - e talvez at\u00e9 mesmo se j\u00e1 ouviu - provavelmente est\u00e1 se perguntando o que \u00e9, o que faz e como pode ajudar sua empresa. Mais importante ainda, depois de ler este post, voc\u00ea se perguntar\u00e1 por que ainda n\u00e3o o est\u00e1 usando.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d390915f2c6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d390915f2c6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >O que ele faz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >Ent\u00e3o, como isso funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >Tudo sobre esses dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Dica r\u00e1pida<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Em poucas palavras, o Google Analytics \u00e9 a ferramenta das ferramentas de an\u00e1lise. Esse coletor de dados abrangente ajuda a analisar todos os dados do seu site em um s\u00f3 lugar para que voc\u00ea possa medir com mais efici\u00eancia o ROI do seu marketing. E, como mostramos em v\u00e1rias de nossas publica\u00e7\u00f5es, manter-se no topo de sua an\u00e1lise da Web \u00e9 muito importante. Isso ajuda voc\u00ea a entender como obter leads e, depois de obt\u00ea-los, quais s\u00e3o os comportamentos deles para que voc\u00ea possa mant\u00ea-los e transform\u00e1-los em clientes. O Google Analytics e os dados que ele coleta permitem que voc\u00ea veja onde gastar seu dinheiro em publicidade, que tipo de conte\u00fado est\u00e1 repercutindo no seu p\u00fablico e de onde esse p\u00fablico est\u00e1 vindo. E adivinhe s\u00f3? \u00c9 gratuito!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>O que ele faz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>J\u00e1 que volumes poderiam ser escritos sobre o passado, o presente e o futuro do Google Analytics - e, honestamente, provavelmente <em>ter<\/em> Se voc\u00ea fizer uma pesquisa r\u00e1pida na Internet, o nosso objetivo \u00e9 oferecer a voc\u00ea um conhecimento pr\u00e1tico do que ele faz e como us\u00e1-lo. Considere este artigo como seu balc\u00e3o \u00fanico para aprender os conceitos b\u00e1sicos.<\/p>\n\n\n\n<p>Talvez a melhor coisa sobre o Google Analytics seja o fato de ele ajud\u00e1-lo a rastrear a origem dos seus clientes, coletando dados e oferecendo relat\u00f3rios \u00fateis. Leads e clientes v\u00eam de toda a Web, sejam eles direcionados por uma publica\u00e7\u00e3o em m\u00eddia social, um link compartilhado e at\u00e9 mesmo fontes off-line, como um outdoor, um an\u00fancio de r\u00e1dio ou televis\u00e3o, ou um contato ou indica\u00e7\u00e3o pessoal. O Analytics re\u00fane todas essas informa\u00e7\u00f5es para voc\u00ea e cria relat\u00f3rios sobre a quantidade de tr\u00e1fego que seu site est\u00e1 recebendo e de onde esse tr\u00e1fego est\u00e1 vindo (e at\u00e9 mesmo para onde est\u00e1 indo!). Esses dados valiosos podem ser usados para calcular o ROI de cada tipo de marketing on-line e voc\u00ea pode at\u00e9 mesmo conect\u00e1-los aos seus esfor\u00e7os de marketing off-line para obter uma vis\u00e3o geral do comportamento dos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>Ent\u00e3o, como isso funciona?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O Analytics rastreia todos esses dados incr\u00edveis por meio de um c\u00f3digo de rastreamento exclusivo que voc\u00ea insere no seu site depois de configurar o Google Analytics, e a configura\u00e7\u00e3o \u00e9 muito f\u00e1cil. Apenas certifique-se de configur\u00e1-lo em sua conta principal do Google. Por exemplo, se voc\u00ea tiver duas contas do Google, uma para uso pessoal e outra para uso profissional, dever\u00e1 configur\u00e1-la na conta profissional. Como alternativa, voc\u00ea pode criar uma conta especificamente para o Analytics.<\/p>\n\n\n\n<p>Depois de fazer login, v\u00e1 para a guia Admin, nomeie a conta (o nome da sua empresa), insira o nome do seu site e especifique o URL. O Google Analytics fornece um c\u00f3digo de rastreamento exclusivo que voc\u00ea instalar\u00e1 no seu site (observa\u00e7\u00e3o: voc\u00ea deve instal\u00e1-lo em todas as p\u00e1ginas do site para poder rastrear os dados de todas elas). Esse c\u00f3digo de rastreamento faz todo o trabalho de coleta de dados, rastreando os visitantes que chegam ao seu site.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o tiver certeza de como instalar o Google Analytics em seu site, consulte a <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Central de ajuda<\/a>onde voc\u00ea encontrar\u00e1 uma infinidade de dicas para instalar e usar a ferramenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>Tudo sobre esses dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e1 dois termos fundamentais que voc\u00ea deve conhecer quando come\u00e7ar a usar o Google Analytics: dimens\u00f5es e m\u00e9tricas.<\/p>\n\n\n\n<p><strong>Dimens\u00f5es<\/strong> descreva quais s\u00e3o seus dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>localiza\u00e7\u00e3o geogr\u00e1fica<\/li>\n\n\n\n<li>dados demogr\u00e1ficos<\/li>\n\n\n\n<li>fontes de tr\u00e1fego<\/li>\n\n\n\n<li>p\u00e1ginas de destino<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u00e9tricas<\/strong> medir seus dados, tais como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00famero de visitas<\/li>\n\n\n\n<li>p\u00e1ginas por visita<\/li>\n\n\n\n<li>taxa de convers\u00e3o<\/li>\n\n\n\n<li>taxa de rejei\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Esses dados s\u00e3o ent\u00e3o organizados em ABCs (ou \"AAABC\", mas isso n\u00e3o parece t\u00e3o bom):<\/p>\n\n\n\n<p><strong>Aquisi\u00e7\u00f5es<\/strong>: medidas <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">tr\u00e1fego e informa quantas visitas seu site recebeu<\/a> est\u00e1 recebendo.<br><strong>P\u00fablico<\/strong>O que \u00e9: fornece informa\u00e7\u00f5es sobre quem \u00e9 seu p\u00fablico e quais s\u00e3o suas caracter\u00edsticas espec\u00edficas.<br><strong>Publicidade<\/strong>permite que voc\u00ea analise suas campanhas de publicidade on-line.<br><strong>Comportamento<\/strong>Registros de comportamento dos visitantes do site: registra o comportamento dos visitantes do site em seu site, como quais p\u00e1ginas eles acessam e quais a\u00e7\u00f5es s\u00e3o realizadas nessas p\u00e1ginas.<br><strong>Convers\u00f5es<\/strong>Rastreia as a\u00e7\u00f5es que os visitantes realizam em seu site e que os convertem em clientes (assinatura de um boletim informativo, compra de um produto etc.).<\/p>\n\n\n\n<p>As \u00e1reas acima t\u00eam v\u00e1rios relat\u00f3rios dentro de suas se\u00e7\u00f5es, mas para abordar todos esses relat\u00f3rios seria necess\u00e1rio um post muito mais longo. \u00c9 por isso que, para o prop\u00f3sito deste artigo, vamos nos concentrar nas tr\u00eas principais \u00e1reas, onde, o qu\u00ea e como: aquisi\u00e7\u00f5es, comportamento e convers\u00f5es.<\/p>\n\n\n\n<p><strong>Aquisi\u00e7\u00f5es<\/strong><br>Esses relat\u00f3rios ajudam a rastrear de onde vem o tr\u00e1fego do seu site e como exatamente ele chegou ao seu site. Os relat\u00f3rios de aquisi\u00e7\u00f5es mostram quantas sess\u00f5es seu site adquiriu, a taxa de rejei\u00e7\u00e3o (que \u00e9 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">definido<\/a> como \"sess\u00f5es de p\u00e1gina \u00fanica\") desses visitantes e os principais locais de onde v\u00eam as convers\u00f5es (m\u00eddia social, boletins informativos, mecanismos de pesquisa etc.). Ao configurar o Analytics, voc\u00ea pode adicionar <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Par\u00e2metros UTM<\/a> em seu c\u00f3digo exclusivo. Esses par\u00e2metros s\u00e3o tags adicionais no final do c\u00f3digo que fornecem ao Analytics mais informa\u00e7\u00f5es sobre seus links, permitindo que ele forne\u00e7a dados mais espec\u00edficos.<\/p>\n\n\n\n<p><strong>Comportamento<\/strong><br>Esses relat\u00f3rios informam o que os visitantes est\u00e3o fazendo quando est\u00e3o no seu site. E eles informam se o conte\u00fado do seu site n\u00e3o est\u00e1 apenas repercutindo no p\u00fablico, mas levando-o a agir. Voc\u00ea pode ver quantas visualiza\u00e7\u00f5es cada p\u00e1gina do seu site tem, quantas dessas visualiza\u00e7\u00f5es de p\u00e1gina s\u00e3o exclusivas (quantas vezes um novo visitante olha para uma p\u00e1gina em vez de um visitante olhar para a p\u00e1gina v\u00e1rias vezes), a taxa de rejei\u00e7\u00e3o e a porcentagem de m\u00e9tricas de sa\u00edda. Voc\u00ea tamb\u00e9m pode ver o fluxo de comportamento, que mostra o caminho t\u00edpico de um visitante em seu site, da entrada \u00e0 sa\u00edda.<\/p>\n\n\n\n<p><strong>Convers\u00f5es<\/strong><br>Esses <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">Os relat\u00f3rios t\u00eam como objetivo compreender a efic\u00e1cia do seu site<\/a> \u00e9 a convers\u00e3o de visitantes em leads ou clientes. Basicamente, \u00e9 a isso que todos os dados se somam: converter um visitante em um lead ou cliente. Nessa se\u00e7\u00e3o, \u00e9 poss\u00edvel analisar quatro relat\u00f3rios: metas, com\u00e9rcio eletr\u00f4nico, canal multifuncional e atribui\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Dica r\u00e1pida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 f\u00e1cil se sentir sobrecarregado com a enormidade do Analytics e todos os seus recursos. Quando voc\u00ea come\u00e7a a mergulhar de cabe\u00e7a, um dos principais pontos a serem lembrados \u00e9 que a melhor maneira de analisar e realmente usar os dados coletados \u00e9 sempre ter em mente as metas do seu site. E adivinhe s\u00f3! O Google Analytics tamb\u00e9m permite que voc\u00ea defina e acompanhe as metas. Em sua conta do Analytics, basta ir para Admin e selecionar Metas. Se estiver buscando um determinado n\u00famero de convers\u00f5es, n\u00e3o deixe de aproveitar os modelos de metas do Google e comece a rastrear!<\/p>\n\n\n\n<p><em>Para onde devemos ir com nossos artigos sobre o Google Analytics? Que tipo de informa\u00e7\u00e3o voc\u00ea consideraria mais \u00fatil quando come\u00e7asse a us\u00e1-lo? Deixe-nos saber nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como o Google Analytics pode transformar seu site de associa\u00e7\u00e3o. Aprenda a rastrear, analisar e otimizar com facilidade.<\/p>","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maximize your website\u2019s performance with Google Analytics. 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You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it.<\/p>","content":[{"type":"text","data":"Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!<\/p>","content":[{"type":"text","data":"In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What It Does<\/h3>","content":"O que ele faz","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics.<\/p>","content":[{"type":"text","data":"Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior.<\/p>","content":[{"type":"text","data":"Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">So, How Does It Work?<\/h3>","content":"Ent\u00e3o, como isso funciona?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics.<\/p>","content":[{"type":"text","data":"Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site.<\/p>","content":[{"type":"text","data":"Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool.<\/p>","content":[{"type":"text","data":"If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">All About That Data<\/h3>","content":"Tudo sobre esses dados","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics.<\/p>","content":[{"type":"text","data":"There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Dimensions<\/strong> describe what your data is:<\/p>","content":[{"type":"text","data":"<strong>Dimensions<\/strong> describe what your data is:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>localiza\u00e7\u00e3o geogr\u00e1fica<\/li>\n\n\n\n<li>dados demogr\u00e1ficos<\/li>\n\n\n\n<li>fontes de tr\u00e1fego<\/li>\n\n\n\n<li>p\u00e1ginas de destino<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>geographic location<\/li>","content":"localiza\u00e7\u00e3o geogr\u00e1fica","data":{"text":"geographic location"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>demographics<\/li>","content":"dados demogr\u00e1ficos","data":{"text":"demographics"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>traffic sources<\/li>","content":"fontes de tr\u00e1fego","data":{"text":"traffic sources"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>landing pages<\/li>","content":"p\u00e1ginas de destino","data":{"text":"landing pages"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Metrics<\/strong> measure your data, such as:<\/p>","content":[{"type":"text","data":"<strong>Metrics<\/strong> measure your data, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>n\u00famero de visitas<\/li>\n\n\n\n<li>p\u00e1ginas por visita<\/li>\n\n\n\n<li>taxa de convers\u00e3o<\/li>\n\n\n\n<li>taxa de rejei\u00e7\u00e3o<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>number of visits<\/li>","content":"n\u00famero de visitas","data":{"text":"number of visits"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>pages per visit<\/li>","content":"p\u00e1ginas por visita","data":{"text":"pages per visit"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>conversion rate<\/li>","content":"taxa de convers\u00e3o","data":{"text":"conversion rate"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>bounce rate<\/li>","content":"taxa de rejei\u00e7\u00e3o","data":{"text":"bounce rate"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):<\/p>","content":[{"type":"text","data":"That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.).<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions.<\/p>","content":[{"type":"text","data":"The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data.<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit.<\/p>","content":[{"type":"text","data":"<strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution.<\/p>","content":[{"type":"text","data":"<strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Quick Tip<\/h3>","content":"Dica r\u00e1pida","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!<\/p>","content":[{"type":"text","data":"It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16299"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/16305"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}