{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"Uma ferramenta para dominar todas elas: Google Analytics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Analytics. Voc\u00ea j\u00e1 ouviu esse nome, certo? Se n\u00e3o ouviu - e talvez at\u00e9 mesmo se j\u00e1 ouviu - provavelmente est\u00e1 se perguntando o que \u00e9, o que faz e como pode ajudar sua empresa. Mais importante ainda, depois de ler este post, voc\u00ea se perguntar\u00e1 por que ainda n\u00e3o o est\u00e1 usando.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8b71d3c84e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8b71d3c84e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >O que ele faz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >Ent\u00e3o, como isso funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >Tudo sobre esses dados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Dica r\u00e1pida<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Em poucas palavras, o Google Analytics \u00e9 a ferramenta das ferramentas de an\u00e1lise. Esse coletor de dados abrangente ajuda a analisar todos os dados do seu site em um s\u00f3 lugar para que voc\u00ea possa medir com mais efici\u00eancia o ROI do seu marketing. E, como mostramos em v\u00e1rias de nossas publica\u00e7\u00f5es, manter-se no topo de sua an\u00e1lise da Web \u00e9 muito importante. Isso ajuda voc\u00ea a entender como obter leads e, depois de obt\u00ea-los, quais s\u00e3o os comportamentos deles para que voc\u00ea possa mant\u00ea-los e transform\u00e1-los em clientes. O Google Analytics e os dados que ele coleta permitem que voc\u00ea veja onde gastar seu dinheiro em publicidade, que tipo de conte\u00fado est\u00e1 repercutindo no seu p\u00fablico e de onde esse p\u00fablico est\u00e1 vindo. E adivinhe s\u00f3? \u00c9 gratuito!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>O que ele faz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 que volumes poderiam ser escritos sobre o passado, o presente e o futuro do Google Analytics - e, honestamente, provavelmente <em>ter<\/em> Se voc\u00ea fizer uma pesquisa r\u00e1pida na Internet, o nosso objetivo \u00e9 oferecer a voc\u00ea um conhecimento pr\u00e1tico do que ele faz e como us\u00e1-lo. Considere este artigo como seu balc\u00e3o \u00fanico para aprender os conceitos b\u00e1sicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez a melhor coisa sobre o Google Analytics seja o fato de ele ajud\u00e1-lo a rastrear a origem dos seus clientes, coletando dados e oferecendo relat\u00f3rios \u00fateis. Leads e clientes v\u00eam de toda a Web, sejam eles direcionados por uma publica\u00e7\u00e3o em m\u00eddia social, um link compartilhado e at\u00e9 mesmo fontes off-line, como um outdoor, um an\u00fancio de r\u00e1dio ou televis\u00e3o, ou um contato ou indica\u00e7\u00e3o pessoal. O Analytics re\u00fane todas essas informa\u00e7\u00f5es para voc\u00ea e cria relat\u00f3rios sobre a quantidade de tr\u00e1fego que seu site est\u00e1 recebendo e de onde esse tr\u00e1fego est\u00e1 vindo (e at\u00e9 mesmo para onde est\u00e1 indo!). Esses dados valiosos podem ser usados para calcular o ROI de cada tipo de marketing on-line e voc\u00ea pode at\u00e9 mesmo conect\u00e1-los aos seus esfor\u00e7os de marketing off-line para obter uma vis\u00e3o geral do comportamento dos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>Ent\u00e3o, como isso funciona?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Analytics rastreia todos esses dados incr\u00edveis por meio de um c\u00f3digo de rastreamento exclusivo que voc\u00ea insere no seu site depois de configurar o Google Analytics, e a configura\u00e7\u00e3o \u00e9 muito f\u00e1cil. Apenas certifique-se de configur\u00e1-lo em sua conta principal do Google. Por exemplo, se voc\u00ea tiver duas contas do Google, uma para uso pessoal e outra para uso profissional, dever\u00e1 configur\u00e1-la na conta profissional. Como alternativa, voc\u00ea pode criar uma conta especificamente para o Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de fazer login, v\u00e1 para a guia Admin, nomeie a conta (o nome da sua empresa), insira o nome do seu site e especifique o URL. O Google Analytics fornece um c\u00f3digo de rastreamento exclusivo que voc\u00ea instalar\u00e1 no seu site (observa\u00e7\u00e3o: voc\u00ea deve instal\u00e1-lo em todas as p\u00e1ginas do site para poder rastrear os dados de todas elas). Esse c\u00f3digo de rastreamento faz todo o trabalho de coleta de dados, rastreando os visitantes que chegam ao seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o tiver certeza de como instalar o Google Analytics em seu site, consulte a <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Central de ajuda<\/a>onde voc\u00ea encontrar\u00e1 uma infinidade de dicas para instalar e usar a ferramenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>Tudo sobre esses dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 dois termos fundamentais que voc\u00ea deve conhecer quando come\u00e7ar a usar o Google Analytics: dimens\u00f5es e m\u00e9tricas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dimens\u00f5es<\/strong> descreva quais s\u00e3o seus dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>localiza\u00e7\u00e3o geogr\u00e1fica<\/li>\n\n\n\n<li>dados demogr\u00e1ficos<\/li>\n\n\n\n<li>fontes de tr\u00e1fego<\/li>\n\n\n\n<li>p\u00e1ginas de destino<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e9tricas<\/strong> medir seus dados, tais como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00famero de visitas<\/li>\n\n\n\n<li>p\u00e1ginas por visita<\/li>\n\n\n\n<li>taxa de convers\u00e3o<\/li>\n\n\n\n<li>taxa de rejei\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses dados s\u00e3o ent\u00e3o organizados em ABCs (ou \"AAABC\", mas isso n\u00e3o parece t\u00e3o bom):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aquisi\u00e7\u00f5es<\/strong>: medidas <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">tr\u00e1fego e informa quantas visitas seu site recebeu<\/a> est\u00e1 recebendo.<br><strong>P\u00fablico<\/strong>O que \u00e9: fornece informa\u00e7\u00f5es sobre quem \u00e9 seu p\u00fablico e quais s\u00e3o suas caracter\u00edsticas espec\u00edficas.<br><strong>Publicidade<\/strong>permite que voc\u00ea analise suas campanhas de publicidade on-line.<br><strong>Comportamento<\/strong>Registros de comportamento dos visitantes do site: registra o comportamento dos visitantes do site em seu site, como quais p\u00e1ginas eles acessam e quais a\u00e7\u00f5es s\u00e3o realizadas nessas p\u00e1ginas.<br><strong>Convers\u00f5es<\/strong>Rastreia as a\u00e7\u00f5es que os visitantes realizam em seu site e que os convertem em clientes (assinatura de um boletim informativo, compra de um produto etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As \u00e1reas acima t\u00eam v\u00e1rios relat\u00f3rios dentro de suas se\u00e7\u00f5es, mas para abordar todos esses relat\u00f3rios seria necess\u00e1rio um post muito mais longo. \u00c9 por isso que, para o prop\u00f3sito deste artigo, vamos nos concentrar nas tr\u00eas principais \u00e1reas, onde, o qu\u00ea e como: aquisi\u00e7\u00f5es, comportamento e convers\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aquisi\u00e7\u00f5es<\/strong><br>Esses relat\u00f3rios ajudam a rastrear de onde vem o tr\u00e1fego do seu site e como exatamente ele chegou ao seu site. Os relat\u00f3rios de aquisi\u00e7\u00f5es mostram quantas sess\u00f5es seu site adquiriu, a taxa de rejei\u00e7\u00e3o (que \u00e9 <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">definido<\/a> como \"sess\u00f5es de p\u00e1gina \u00fanica\") desses visitantes e os principais locais de onde v\u00eam as convers\u00f5es (m\u00eddia social, boletins informativos, mecanismos de pesquisa etc.). Ao configurar o Analytics, voc\u00ea pode adicionar <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Par\u00e2metros UTM<\/a> em seu c\u00f3digo exclusivo. Esses par\u00e2metros s\u00e3o tags adicionais no final do c\u00f3digo que fornecem ao Analytics mais informa\u00e7\u00f5es sobre seus links, permitindo que ele forne\u00e7a dados mais espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comportamento<\/strong><br>Esses relat\u00f3rios informam o que os visitantes est\u00e3o fazendo quando est\u00e3o no seu site. E eles informam se o conte\u00fado do seu site n\u00e3o est\u00e1 apenas repercutindo no p\u00fablico, mas levando-o a agir. Voc\u00ea pode ver quantas visualiza\u00e7\u00f5es cada p\u00e1gina do seu site tem, quantas dessas visualiza\u00e7\u00f5es de p\u00e1gina s\u00e3o exclusivas (quantas vezes um novo visitante olha para uma p\u00e1gina em vez de um visitante olhar para a p\u00e1gina v\u00e1rias vezes), a taxa de rejei\u00e7\u00e3o e a porcentagem de m\u00e9tricas de sa\u00edda. Voc\u00ea tamb\u00e9m pode ver o fluxo de comportamento, que mostra o caminho t\u00edpico de um visitante em seu site, da entrada \u00e0 sa\u00edda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Convers\u00f5es<\/strong><br>Esses <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">Os relat\u00f3rios t\u00eam como objetivo compreender a efic\u00e1cia do seu site<\/a> \u00e9 a convers\u00e3o de visitantes em leads ou clientes. Basicamente, \u00e9 a isso que todos os dados se somam: converter um visitante em um lead ou cliente. Nessa se\u00e7\u00e3o, \u00e9 poss\u00edvel analisar quatro relat\u00f3rios: metas, com\u00e9rcio eletr\u00f4nico, canal multifuncional e atribui\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Dica r\u00e1pida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil se sentir sobrecarregado com a enormidade do Analytics e todos os seus recursos. Quando voc\u00ea come\u00e7a a mergulhar de cabe\u00e7a, um dos principais pontos a serem lembrados \u00e9 que a melhor maneira de analisar e realmente usar os dados coletados \u00e9 sempre ter em mente as metas do seu site. E adivinhe s\u00f3! O Google Analytics tamb\u00e9m permite que voc\u00ea defina e acompanhe as metas. Em sua conta do Analytics, basta ir para Admin e selecionar Metas. Se estiver buscando um determinado n\u00famero de convers\u00f5es, n\u00e3o deixe de aproveitar os modelos de metas do Google e comece a rastrear!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Para onde devemos ir com nossos artigos sobre o Google Analytics? Que tipo de informa\u00e7\u00e3o voc\u00ea consideraria mais \u00fatil quando come\u00e7asse a us\u00e1-lo? Deixe-nos saber nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como o Google Analytics pode transformar seu site de associa\u00e7\u00e3o. Aprenda a rastrear, analisar e otimizar com facilidade.<\/p>","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":["post-16299","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maximize your website\u2019s performance with Google Analytics. 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