{"id":16300,"date":"2018-03-14T10:29:08","date_gmt":"2018-03-14T16:29:08","guid":{"rendered":"https:\/\/memberpress.com\/?p=16300"},"modified":"2024-09-18T14:12:13","modified_gmt":"2024-09-18T18:12:13","slug":"the-lowdown-on-backlinks-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","title":{"rendered":"The Lowdown on Backlinks: What They Are and Why You Need Them"},"content":{"rendered":"<p>Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, which, as a refresher, refers to promoting your website on outside platforms (think social media). These little gems persuade users to visit your site so it goes up in rank in search-engine results. Backlinks are a type of promotion viewed by search engines as a vote of confidence, so to speak, from other websites, that your site is trustworthy and your content useful. In short, it\u2019s one website vouching for, or \u201cbacking,\u201d another.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cbe33dcc87a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cbe33dcc87a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Backlink_Basics\" >Backlink Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Why_You_Need_Backlinks\" >Why You Need Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#How_to_Earn_Backlinks\" >How to Earn Backlinks<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sound simple? In theory, yes. In practice, it\u2019s a bit more involved.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlink_Basics\"><\/span>Backlink Basics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are a few things to know up front about backlinks and how they work. First, not all backlinks are equal. There are no-follow links, do-follow links, low-quality links, and internal links. Knowing the difference between them can help you understand how to receive\u2014and give!\u2014these online votes of confidence.<\/p>\n<p><strong>No-follow<\/strong>: When you link to a site you don\u2019t consider reliable or that you don\u2019t want to give a vote of confidence, you can add a no-follow tag to the end of the backlink code. You do this by <a href=\"https:\/\/amylynnandrews.com\/nofollow-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">adding the no-follow tag<\/a> to the HTML code. This tells search engines that even though you\u2019re linking to another website, you aren\u2019t vouching for the content on that site. When you link to a site you don\u2019t want to vouch for, you\u2019ll need to add the code to your links, otherwise, they default to do-follow links.<\/p>\n<p><strong>Do-follow<\/strong>: When you create a backlink to a website, you\u2019re telling search engines you can vouch for the content and that you\u2019ve given it a vote of confidence. As mentioned, links are, by default, do-follow, so you don\u2019t need to add anything to them to make them do-follow (in other words, there is no do-follow tag needed).<\/p>\n<p><strong>Low-quality links<\/strong>: You may be tempted to buy backlinks to increase your SEO, but it's usually not a good idea and will most likely come back to bite you. These low-quality links come from untrustworthy sources, like spam and automated sites. You don\u2019t want these types of sites linking to yours, so, as we\u2019ll discuss later, never buy backlinks because more often than not, these are the types of links you\u2019ll be given if you purchase them.<\/p>\n<p><strong>Internal links<\/strong>: These are actually part of on-site SEO because they are found within your site, connecting the pages in your domain. Linking to other pages or blog posts on your site not only helps viewers find more of your content, it helps search engines index your articles and reduce visitor bounce rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Need_Backlinks\"><\/span>Why You Need Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you know what backlinks are, let\u2019s talk about why you need them. Again, backlinks are part of your SEO strategy, and SEO is, as we stated in a previous <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a>, the process by which you make your site attractive enough to a search engine\u2019s algorithms that you\u2019re picked up in the results. Your site will get \u201cnoticed\u201d by the search engine algorithms if you follow certain SEO rules and best practices, and backlinks are one of those (many) practices.<\/p>\n<p>Backlinks help your site to get:<\/p>\n<ul>\n<li>better search engine rankings (the closer your site is to the top of the list, the more likely a searcher will visit it);<\/li>\n<li>indexed faster by search engines, making it more visible to searchers;<\/li>\n<li>referral traffic, which has a low bounce rate;<\/li>\n<li>branding authority, establishing you as an expert in your field;<\/li>\n<li>relationships with influencers in your field; and<\/li>\n<li>promotional opportunities to spread the word about your business and products.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Earn_Backlinks\"><\/span>How to Earn Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are plenty of ways to earn backlinks, but all require a bit of effort. You\u2019ll need to get out there and start researching, sharing, commenting, writing, and giving backlinks to others. If that sounds overwhelming and time-consuming, no worries, because, actually, the recommended way to earn backlinks is to build them slowly. Remember how buying backlinks is a bad thing? So is earning too many backlinks too quickly. Purchased backlinks, as stated above, can come from spam sites, and receiving too many backlinks in a short period of time appears suspicious. And stay away from artificial links, which are considered black-hat SEO practices. The best way to earn backlinks is, well, to earn them, rather than going the easy (and possibly dubious) route.<\/p>\n<p>Be sure to familiarize yourself with and stay up-to-date on Google\u2019s <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Webmaster Guidelines<\/a> when building backlinks. If you try, even unknowingly, to get backlinks that go against Google\u2019s guidelines, there\u2019s a high likelihood your site will be penalized.<\/p>\n<p>But, again, there are ways to legitimately earn backlinks:<\/p>\n<ul>\n<li>Write compelling content worth sharing. This gives you credibility as a thought leader and shows you\u2019re able to contribute to discussions in your field.<\/li>\n<li>Review which social media platforms are right for your business, and add those sharing buttons to your site. Buttons make it easier for readers to quickly share content.<\/li>\n<li>Reach out to influential bloggers and websites in your field, and pitch to them to write guest blog posts on their blogs.<\/li>\n<li>Invite influential bloggers to write articles for your website and blog.<\/li>\n<li>Write press releases about product launches, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">new courses<\/a>, or company news, and submit them to credible public-relations websites who\u2019ll distribute them to different social media outlets.<\/li>\n<li>Do backlink research on a website whose audience is similar to the one you are trying to attract.<\/li>\n<li>You can do this by examining the links that point toward that particular site using a backlink research tool, such as Open Site Explorer by <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a> or site explorer tools by <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a> and <a href=\"https:\/\/cognitiveseo.com\/site-explorer\/\" target=\"_blank\" rel=\"noopener noreferrer\">CognitiveSEO<\/a>.<\/li>\n<li>Do unto others as you would have them do unto you. Yes, the old adage. Give someone else a backlink on your site by including a link to their content in your post or on your site, and they will most likely notice it and give you a backlink too. But make sure the backlink is relevant to your own site and that it\u2019s relevant to theirs because, again, not all backlinks are equal. Each backlink has a different value\u2014a backlink from a major influencer or industry leader has a much higher value than one from a friend\u2019s blog. Additionally, while it\u2019s nice to give a backlink to a friend who has, for example, a site on quantum physics, if you\u2019re in the cooking business, that backlink doesn\u2019t offer much value because, well, what cook needs to know about photons and electrons when baking lasagna?<\/li>\n<\/ul>\n<p>The bottom line on earning and giving backlinks is to treat it as if you were referring someone to an additional resource: if you\u2019re an exercise coach and suggest your clients stock up on protein shakes to help the workouts go smoother, where would you refer them to buy the best shakes? And remember! Go slowly. Like the old saying goes, \u201cGood things come to those who wait.\u201d And backlinks\u2014those worth having\u2014will come with a little time and effort.<\/p>\n<p><em>What do you do to earn backlinks? Do you use a tool like the ones we\u2019ve mentioned, or do you have a different tactic you can suggest? We\u2019d love to hear about it.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, which, as a refresher, refers to promoting your website on outside platforms (think social media). These little gems persuade users to visit your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. Build your authority with high-quality backlinks.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"what are backlinks,importance of backlinks for seo,why you need backlinks for seo,seo backlinks,backlink strategies for seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Backlinks Explained: What They Are and Why You Need Them\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. Build your authority with high-quality backlinks.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-03-14T16:29:08+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-18T18:12:13+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Backlinks Explained: What They Are and Why You Need Them\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. Build your authority with high-quality backlinks.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#blogposting\",\"name\":\"Backlinks Explained: What They Are and Why You Need Them\",\"headline\":\"The Lowdown on Backlinks: What They Are and Why You Need Them\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Backlinks@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2018-03-14T10:29:08-04:00\",\"dateModified\":\"2024-09-18T14:12:13-04:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":4,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#webpage\"},\"articleSection\":\"Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#listItem\",\"name\":\"The Lowdown on Backlinks: What They Are and Why You Need Them\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#listItem\",\"position\":3,\"name\":\"The Lowdown on Backlinks: What They Are and Why You Need Them\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1774543734\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/\",\"name\":\"Backlinks Explained: What They Are and Why You Need Them\",\"description\":\"Learn what backlinks are and why they are essential for improving your website's SEO. Build your authority with high-quality backlinks.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Backlinks@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\\\/#mainImage\"},\"datePublished\":\"2018-03-14T10:29:08-04:00\",\"dateModified\":\"2024-09-18T14:12:13-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Backlinks Explained: What They Are and Why You Need Them<\/title>\n\n","aioseo_head_json":{"title":"Backlinks Explained: What They Are and Why You Need Them","description":"Learn what backlinks are and why they are essential for improving your website's SEO. Build your authority with high-quality backlinks.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","robots":"max-image-preview:large","keywords":"what are backlinks,importance of backlinks for seo,why you need backlinks for seo,seo backlinks,backlink strategies for seo","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#blogposting","name":"Backlinks Explained: What They Are and Why You Need Them","headline":"The Lowdown on Backlinks: What They Are and Why You Need Them","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png","width":1480,"height":987},"datePublished":"2018-03-14T10:29:08-04:00","dateModified":"2024-09-18T14:12:13-04:00","inLanguage":"pt-BR","commentCount":4,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#webpage"},"articleSection":"Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#listItem","name":"The Lowdown on Backlinks: What They Are and Why You Need Them"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#listItem","position":3,"name":"The Lowdown on Backlinks: What They Are and Why You Need Them","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1774543734"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","name":"Backlinks Explained: What They Are and Why You Need Them","description":"Learn what backlinks are and why they are essential for improving your website's SEO. Build your authority with high-quality backlinks.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#mainImage"},"datePublished":"2018-03-14T10:29:08-04:00","dateModified":"2024-09-18T14:12:13-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"Backlinks Explained: What They Are and Why You Need Them","og:description":"Learn what backlinks are and why they are essential for improving your website's SEO. Build your authority with high-quality backlinks.","og:url":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2018-03-14T16:29:08+00:00","article:modified_time":"2024-09-18T18:12:13+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Backlinks Explained: What They Are and Why You Need Them","twitter:description":"Learn what backlinks are and why they are essential for improving your website's SEO. Build your authority with high-quality backlinks.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/Backlinks@2x.png"},"aioseo_meta_data":{"post_id":"16300","title":"Backlinks Explained: What They Are and Why You Need Them","description":"Learn what backlinks are and why they are essential for improving your website's SEO. Build your authority with high-quality backlinks.","keywords":[{"label":"What are backlinks","value":"What are backlinks"},{"label":"Importance of backlinks for SEO","value":"Importance of backlinks for SEO"},{"label":"Why you need backlinks for SEO","value":"Why you need backlinks for SEO"},{"label":"SEO backlinks","value":"SEO backlinks"},{"label":"Backlink strategies for SEO","value":"Backlink strategies for SEO"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:13:43","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:41","updated":"2026-03-03 15:07:02"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Lowdown on Backlinks: What They Are and Why You Need Them\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"The Lowdown on Backlinks: What They Are and Why You Need Them","link":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16300"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/16315"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}