{"id":16300,"date":"2018-03-14T10:29:08","date_gmt":"2018-03-14T16:29:08","guid":{"rendered":"https:\/\/memberpress.com\/?p=16300"},"modified":"2024-09-18T14:12:13","modified_gmt":"2024-09-18T18:12:13","slug":"the-lowdown-on-backlinks-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","title":{"rendered":"Informa\u00e7\u00f5es detalhadas sobre backlinks: O que s\u00e3o e por que voc\u00ea precisa deles"},"content":{"rendered":"<p>Entre os v\u00e1rios elementos que comp\u00f5em a otimiza\u00e7\u00e3o para mecanismos de busca (SEO), os backlinks s\u00e3o um dos mais dif\u00edceis de entender e, possivelmente, ainda mais dif\u00edceis de obter. Os backlinks fazem parte do SEO fora do site, que, para relembrar, refere-se \u00e0 promo\u00e7\u00e3o do seu site em plataformas externas (pense em m\u00eddia social). Essas pequenas joias persuadem os usu\u00e1rios a visitar seu site para que ele suba na classifica\u00e7\u00e3o nos resultados dos mecanismos de pesquisa. Os backlinks s\u00e3o um tipo de promo\u00e7\u00e3o visto pelos mecanismos de pesquisa como um voto de confian\u00e7a, por assim dizer, de outros sites, de que seu site \u00e9 confi\u00e1vel e seu conte\u00fado \u00e9 \u00fatil. Em resumo, \u00e9 um site que atesta, ou \"ap\u00f3ia\", outro.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69fce7ca14825\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fce7ca14825\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Backlink_Basics\" >No\u00e7\u00f5es b\u00e1sicas sobre backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Why_You_Need_Backlinks\" >Por que voc\u00ea precisa de backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#How_to_Earn_Backlinks\" >Como ganhar backlinks<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Parece simples? Em teoria, sim. Na pr\u00e1tica, \u00e9 um pouco mais complicado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlink_Basics\"><\/span>No\u00e7\u00f5es b\u00e1sicas sobre backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e1 alguns aspectos que devem ser conhecidos de antem\u00e3o sobre backlinks e como eles funcionam. Primeiro, nem todos os backlinks s\u00e3o iguais. Existem links no-follow, links do-follow, links de baixa qualidade e links internos. Saber a diferen\u00e7a entre eles pode ajud\u00e1-lo a entender como receber - e dar! - esses votos de confian\u00e7a on-line.<\/p>\n<p><strong>N\u00e3o seguir<\/strong>: Ao criar um link para um site que voc\u00ea n\u00e3o considera confi\u00e1vel ou ao qual n\u00e3o deseja dar um voto de confian\u00e7a, voc\u00ea pode adicionar uma tag no-follow ao final do c\u00f3digo do backlink. Isso \u00e9 feito da seguinte forma <a href=\"https:\/\/amylynnandrews.com\/nofollow-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">adicionar a tag no-follow<\/a> no c\u00f3digo HTML. Isso informa aos mecanismos de pesquisa que, embora voc\u00ea esteja criando um link para outro site, n\u00e3o est\u00e1 garantindo o conte\u00fado desse site. Quando voc\u00ea criar um link para um site que n\u00e3o deseja garantir, precisar\u00e1 adicionar o c\u00f3digo aos seus links; caso contr\u00e1rio, eles se tornar\u00e3o links do-follow por padr\u00e3o.<\/p>\n<p><strong>Seguir<\/strong>: Quando voc\u00ea cria um backlink para um site, est\u00e1 dizendo aos mecanismos de pesquisa que pode garantir o conte\u00fado e que deu a ele um voto de confian\u00e7a. Conforme mencionado, os links s\u00e3o, por padr\u00e3o, do-follow, portanto, voc\u00ea n\u00e3o precisa adicionar nada a eles para torn\u00e1-los do-follow (em outras palavras, n\u00e3o \u00e9 necess\u00e1ria a tag do-follow).<\/p>\n<p><strong>Links de baixa qualidade<\/strong>: Voc\u00ea pode se sentir tentado a comprar backlinks para aumentar seu SEO, mas isso geralmente n\u00e3o \u00e9 uma boa ideia e provavelmente ser\u00e1 prejudicial para voc\u00ea. Esses links de baixa qualidade v\u00eam de fontes n\u00e3o confi\u00e1veis, como spam e sites automatizados. Voc\u00ea n\u00e3o quer que esses tipos de sites sejam vinculados ao seu. Portanto, como discutiremos mais adiante, nunca compre backlinks porque, na maioria das vezes, esses s\u00e3o os tipos de links que voc\u00ea receber\u00e1 se os comprar.<\/p>\n<p><strong>Links internos<\/strong>: Na verdade, eles fazem parte do SEO no local porque s\u00e3o encontrados em seu site, conectando as p\u00e1ginas em seu dom\u00ednio. Os links para outras p\u00e1ginas ou postagens de blog em seu site n\u00e3o apenas ajudam os espectadores a encontrar mais conte\u00fado, mas tamb\u00e9m ajudam os mecanismos de pesquisa a indexar seus artigos e a reduzir a taxa de rejei\u00e7\u00e3o dos visitantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Need_Backlinks\"><\/span>Por que voc\u00ea precisa de backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Agora que voc\u00ea j\u00e1 sabe o que s\u00e3o backlinks, vamos falar sobre por que voc\u00ea precisa deles. Novamente, os backlinks fazem parte de sua estrat\u00e9gia de SEO, e SEO \u00e9, como dissemos em um artigo anterior <a href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">postagem<\/a>SEO \u00e9 o processo pelo qual voc\u00ea torna seu site atraente o suficiente para os algoritmos de um mecanismo de busca para que ele apare\u00e7a nos resultados. Seu site ser\u00e1 \"notado\" pelos algoritmos dos mecanismos de busca se voc\u00ea seguir determinadas regras e pr\u00e1ticas recomendadas de SEO, e os backlinks s\u00e3o uma dessas (muitas) pr\u00e1ticas.<\/p>\n<p>Os backlinks ajudam seu site a obter:<\/p>\n<ul>\n<li>melhores classifica\u00e7\u00f5es nos mecanismos de pesquisa (quanto mais pr\u00f3ximo o seu site estiver do topo da lista, maior a probabilidade de um pesquisador visit\u00e1-lo);<\/li>\n<li>indexado mais rapidamente pelos mecanismos de pesquisa, tornando-o mais vis\u00edvel para os pesquisadores;<\/li>\n<li>tr\u00e1fego de refer\u00eancia, que tem uma baixa taxa de rejei\u00e7\u00e3o;<\/li>\n<li>autoridade de marca, estabelecendo-o como um especialista em seu campo;<\/li>\n<li>relacionamentos com influenciadores em sua \u00e1rea; e<\/li>\n<li>oportunidades promocionais para divulgar sua empresa e seus produtos.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Earn_Backlinks\"><\/span>Como ganhar backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e1 muitas maneiras de ganhar backlinks, mas todas exigem um pouco de esfor\u00e7o. Voc\u00ea precisar\u00e1 sair e come\u00e7ar a pesquisar, compartilhar, comentar, escrever e fornecer backlinks a outras pessoas. Se isso lhe parecer muito trabalhoso e demorado, n\u00e3o se preocupe, pois, na verdade, a maneira recomendada de ganhar backlinks \u00e9 constru\u00ed-los lentamente. Lembra-se de que comprar backlinks \u00e9 uma coisa ruim? Assim como ganhar muitos backlinks muito rapidamente. Os backlinks comprados, conforme mencionado acima, podem vir de sites de spam, e receber muitos backlinks em um curto per\u00edodo de tempo parece suspeito. E fique longe de links artificiais, que s\u00e3o considerados pr\u00e1ticas de SEO de chap\u00e9u preto. A melhor maneira de obter backlinks \u00e9, bem, obt\u00ea-los, em vez de seguir o caminho mais f\u00e1cil (e possivelmente duvidoso).<\/p>\n<p>N\u00e3o deixe de se familiarizar e se manter atualizado sobre as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Diretrizes para webmasters<\/a> ao criar backlinks. Se voc\u00ea tentar, mesmo sem saber, obter backlinks que v\u00e3o contra as diretrizes do Google, h\u00e1 uma grande probabilidade de seu site ser penalizado.<\/p>\n<p>Mas, novamente, h\u00e1 maneiras de obter backlinks de forma leg\u00edtima:<\/p>\n<ul>\n<li>Escreva conte\u00fado atraente que valha a pena ser compartilhado. Isso lhe d\u00e1 credibilidade como l\u00edder de pensamento e mostra que voc\u00ea \u00e9 capaz de contribuir para as discuss\u00f5es em sua \u00e1rea.<\/li>\n<li>Analise quais plataformas de m\u00eddia social s\u00e3o adequadas para a sua empresa e adicione esses bot\u00f5es de compartilhamento ao seu site. Os bot\u00f5es facilitam o compartilhamento r\u00e1pido do conte\u00fado pelos leitores.<\/li>\n<li>Entre em contato com blogueiros e sites influentes em sua \u00e1rea e pe\u00e7a-lhes para escrever posts como convidado em seus blogs.<\/li>\n<li>Convide blogueiros influentes para escrever artigos para seu site e blog.<\/li>\n<li>Escreva comunicados \u00e0 imprensa sobre lan\u00e7amentos de produtos, <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\">novos cursos<\/a>ou not\u00edcias da empresa e envi\u00e1-las para sites de rela\u00e7\u00f5es p\u00fablicas confi\u00e1veis que as distribuir\u00e3o para diferentes meios de comunica\u00e7\u00e3o social.<\/li>\n<li>Fa\u00e7a uma pesquisa de backlinks em um site cujo p\u00fablico seja semelhante ao que voc\u00ea est\u00e1 tentando atrair.<\/li>\n<li>Voc\u00ea pode fazer isso examinando os links que apontam para esse site espec\u00edfico usando uma ferramenta de pesquisa de backlinks, como o Open Site Explorer, por exemplo <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a> ou ferramentas do explorador de sites por <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a> e <a href=\"https:\/\/cognitiveseo.com\/site-explorer\/\" target=\"_blank\" rel=\"noopener noreferrer\">CognitivoSEO<\/a>.<\/li>\n<li>Fa\u00e7a aos outros o que gostaria que fizessem a voc\u00ea. Sim, o velho ditado. D\u00ea a outra pessoa um backlink em seu site, incluindo um link para o conte\u00fado dela em sua publica\u00e7\u00e3o ou em seu site, e ela provavelmente perceber\u00e1 e lhe dar\u00e1 um backlink tamb\u00e9m. Mas certifique-se de que o backlink seja relevante para o seu site e para o site da outra pessoa, pois, novamente, nem todos os backlinks s\u00e3o iguais. Cada backlink tem um valor diferente - um backlink de um grande influenciador ou l\u00edder do setor tem um valor muito mais alto do que um do blog de um amigo. Al\u00e9m disso, embora seja bom dar um backlink para um amigo que tenha, por exemplo, um site sobre f\u00edsica qu\u00e2ntica, se voc\u00ea estiver no ramo da culin\u00e1ria, esse backlink n\u00e3o oferece muito valor porque, bem, que cozinheiro precisa saber sobre f\u00f3tons e el\u00e9trons ao fazer lasanha?<\/li>\n<\/ul>\n<p>O ponto principal sobre como ganhar e fornecer backlinks \u00e9 trat\u00e1-los como se voc\u00ea estivesse indicando um recurso adicional a algu\u00e9m: se voc\u00ea \u00e9 um treinador de exerc\u00edcios e sugere que seus clientes comprem shakes de prote\u00edna para ajudar os treinos a serem mais tranquilos, onde voc\u00ea os indicaria para comprar os melhores shakes? E lembre-se! V\u00e1 devagar. Como diz o velho ditado: \"As coisas boas v\u00eam para aqueles que esperam\". E os backlinks - aqueles que valem a pena ter - vir\u00e3o com um pouco de tempo e esfor\u00e7o.<\/p>\n<p><em>O que voc\u00ea faz para ganhar backlinks? Voc\u00ea usa uma ferramenta como as que mencionamos ou tem alguma t\u00e1tica diferente que possa sugerir? Gostar\u00edamos muito de ouvir sua opini\u00e3o.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, which, as a refresher, refers to promoting your website on outside platforms (think social media). These little gems persuade users to visit your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. 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