{"id":16352,"date":"2018-04-04T11:38:56","date_gmt":"2018-04-04T17:38:56","guid":{"rendered":"https:\/\/memberpress.com\/?p=16352"},"modified":"2018-04-06T21:55:45","modified_gmt":"2018-04-07T03:55:45","slug":"how-to-be-10x-better-with-your-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-be-10x-better-with-your-content\/","title":{"rendered":"Como ser 10 vezes melhor com seu conte\u00fado"},"content":{"rendered":"<p>Se voc\u00ea est\u00e1 cansado de ler ou ouvir \"o conte\u00fado \u00e9 rei\" e \"crie um bom conte\u00fado\", prepare-se para jog\u00e1-los pela janela.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d390894c090\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d390894c090\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-be-10x-better-with-your-content\/#10X_Content_Defined\" >Defini\u00e7\u00e3o de conte\u00fado 10X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-be-10x-better-with-your-content\/#Why_Isnt_Good_Good_Enough\" >Por que o bom n\u00e3o \u00e9 o suficiente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-be-10x-better-with-your-content\/#How_Can_My_Content_Be_the_Stuff_That_Stands_Out\" >Como meu conte\u00fado pode ser o que se destaca?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>N\u00e3o! N\u00e3o seja muito apressado.<\/p>\n<p>Um bom conte\u00fado ainda \u00e9 um dos maiores atrativos para seu site e blog. Os leitores e seguidores acessam seu site em busca de seus produtos e conhecimentos e para encontrar solu\u00e7\u00f5es. Certo? N\u00e3o \u00e9 que o bom conte\u00fado esteja fora de moda ou n\u00e3o seja necess\u00e1rio - ele \u00e9. O que acontece \u00e9 que o bom conte\u00fado n\u00e3o \u00e9 suficiente hoje em dia - nem para SEO nem para os leitores. Para conquistar e reter leitores, o conte\u00fado precisa se destacar de verdade.<\/p>\n<p>Como? 10 vezes mais conte\u00fado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10X_Content_Defined\"><\/span>Defini\u00e7\u00e3o de conte\u00fado 10X<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Definimos brevemente esse termo cunhado por <a href=\"https:\/\/moz.com\/blog\/why-good-unique-content-needs-to-die-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Rand Fishkin, da Moz<\/a> em dezembro, em nosso artigo sobre<a href=\"https:\/\/memberpress.com\/pt\/ideal-length-for-website-content\/\" target=\"_blank\" rel=\"noopener\"> tamanho ideal do conte\u00fado<\/a>. O conte\u00fado 10X \u00e9 \"dez vezes melhor do que qualquer outro conte\u00fado existente sobre o mesmo t\u00f3pico. Portanto, s\u00e3o informa\u00e7\u00f5es sobre as quais voc\u00ea pode escrever longamente, informa\u00e7\u00f5es sobre as quais voc\u00ea \u00e9 realmente o especialista\". Mas h\u00e1 mais do que isso.<\/p>\n<p>O conte\u00fado 10X n\u00e3o se trata apenas do que voc\u00ea est\u00e1 dizendo, mas de como voc\u00ea est\u00e1 dizendo. Em uma vis\u00e3o geral, o conte\u00fado 10X \u00e9<\/p>\n<ul>\n<li>entregue de uma maneira nova e exclusiva<\/li>\n<li>substantivo e de alta qualidade<\/li>\n<li>bem escrito<\/li>\n<li>formatado para ser de f\u00e1cil utiliza\u00e7\u00e3o<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Why_Isnt_Good_Good_Enough\"><\/span>Por que o bom n\u00e3o \u00e9 o suficiente?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A resposta \u00e9 simples: a concorr\u00eancia. Seu conte\u00fado est\u00e1 competindo com todo o resto nessa enorme plataforma chamada World Wide Web. \u00c9 como tentar tornar sua agulha vis\u00edvel em um palheiro muito grande. E essa agulha ser\u00e1 mais f\u00e1cil de ser encontrada se for 10 vezes melhor do que todos os peda\u00e7os de palha que existem por a\u00ed.<\/p>\n<p>O marketing de conte\u00fado \u00e9 necess\u00e1rio nos neg\u00f3cios porque, de modo geral, todos est\u00e3o on-line. Ainda h\u00e1 muito espa\u00e7o na Web e milh\u00f5es de usu\u00e1rios para fazer marketing, mas tamb\u00e9m h\u00e1 muitos profissionais de marketing e empresas por a\u00ed. Basicamente, todo mundo est\u00e1 usando: 80% dos profissionais de marketing B2B t\u00eam uma estrat\u00e9gia de marketing de conte\u00fado. E eles est\u00e3o usando-a muito bem: 74% se classificam pelo menos na m\u00e9dia em termos de efic\u00e1cia. (<a href=\"http:\/\/contentmarketinginstitute.com\/2015\/09\/b2b-content-marketing-research\/\" target=\"_blank\" rel=\"noopener\">Fonte<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Can_My_Content_Be_the_Stuff_That_Stands_Out\"><\/span>Como meu conte\u00fado pode ser o que se destaca?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vamos voltar aos pontos acima na se\u00e7\u00e3o \"10X Content Defined\" (Conte\u00fado 10X definido).<\/p>\n<p><em>Como posso fornecer conte\u00fado de uma maneira nova e exclusiva?<\/em><\/p>\n<p>N\u00e3o se limite a apresentar um t\u00f3pico. Apresente-o de uma forma que seja exclusiva para voc\u00ea e sua empresa. Por exemplo, se voc\u00ea ensina fotografia e todos os seus concorrentes t\u00eam uma publica\u00e7\u00e3o ou um curso sobre Fotografia 101 no blog, pense em como voc\u00ea pode apresent\u00e1-lo de forma diferente. Pense em sua empresa e em voc\u00ea. O que o torna \u00fanico? Talvez voc\u00ea seja fot\u00f3grafa e m\u00e3e em tempo integral, tirando fotos quando as crian\u00e7as est\u00e3o na escola e editando essas fotos at\u00e9 tarde da noite, depois que elas v\u00e3o para a cama. Por que n\u00e3o escrever um blog ou criar um curso para m\u00e3es que pensam da mesma forma? \"Fotografia de disparo r\u00e1pido para m\u00e3es ocupadas\" poderia ser o nome de seu curso!<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16357\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x.png\" alt=\"\" width=\"1480\" height=\"1480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x.png 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/Mom-camera-baby@2x-1080x1080.png 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/a><\/p>\n<p>Dito isso, o conte\u00fado 10X \u00e9 um conte\u00fado sobre o qual ainda n\u00e3o se escreveu ou que foi escrito de um \u00e2ngulo diferente. Algumas dicas:<\/p>\n<ul>\n<li>Mostre ao seu p\u00fablico-alvo exclusivo que voc\u00ea \u00e9 um especialista nesse t\u00f3pico.<\/li>\n<li>Escreva para esse p\u00fablico exclusivo em vez de escrever para o tr\u00e1fego gen\u00e9rico da Web.<\/li>\n<li>Encontre o \"<a href=\"https:\/\/written.com\/blog\/37\/find-content-marketing-sweet-spot\" target=\"_blank\" rel=\"noopener\">ponto ideal<\/a>\", ou seja, o conte\u00fado direcionado com o qual seus clientes e prospects se envolver\u00e3o ativamente, absorver\u00e3o e compartilhar\u00e3o com mais entusiasmo do que fariam com um conte\u00fado sem foco.<\/li>\n<li>Alterne os tipos de conte\u00fado e adapte o conte\u00fado antigo para atender \u00e0s necessidades atuais de seu p\u00fablico. Mas n\u00e3o se limite a repetir uma postagem antiga; em vez disso, pegue uma postagem antiga e coloque-a em um formato de apresenta\u00e7\u00e3o de v\u00eddeo. Fa\u00e7a um estudo de caso sobre um t\u00f3pico sobre o qual voc\u00ea escreveu no passado para mostrar sua relev\u00e2ncia e aplicabilidade atuais. Pegue uma postagem longa e reformate-a como um infogr\u00e1fico para uma leitura r\u00e1pida e f\u00e1cil.<\/li>\n<\/ul>\n<p><em>O que s\u00e3o informa\u00e7\u00f5es substanciais e de alta qualidade?<\/em><\/p>\n<p>O conte\u00fado que \u00e9 10 vezes melhor est\u00e1 repleto de informa\u00e7\u00f5es espec\u00edficas, \u00fateis, pr\u00e1ticas e aplic\u00e1veis apresentadas por meio das lentes de sua empresa. Portanto, voc\u00ea n\u00e3o apenas fornecer\u00e1 dicas b\u00e1sicas de fotografia, mas tamb\u00e9m informa\u00e7\u00f5es que ajudem especificamente seu cliente e leitor de nicho - aquela m\u00e3e ocupada com um beb\u00ea no quadril, uma panela de jantar em uma das m\u00e3os e uma c\u00e2mera no pesco\u00e7o.<\/p>\n<p>O conte\u00fado 10X pode ser um post extenso em que voc\u00ea apresenta e discute informa\u00e7\u00f5es sobre um t\u00f3pico, mas nem sempre precisa incluir tudo o que voc\u00ea sabe. Pode ser uma an\u00e1lise aprofundada de um aspecto de um t\u00f3pico; por exemplo, uma postagem longa sobre \"Fotografia de disparo r\u00e1pido para m\u00e3es ocupadas\". Uma postagem mais curta poderia ser aquela em que voc\u00ea discute, por exemplo, como tirar fotos com uma m\u00e3o.<\/p>\n<p>Informa\u00e7\u00f5es substanciais e de alta qualidade respondem a perguntas e solucionam problemas de uma forma \u00fanica, com o apoio de fontes leg\u00edtimas e pesquisas originais. Voc\u00ea pode incluir estudos de caso originais, entrevistas e hist\u00f3rias pessoais que forne\u00e7am as informa\u00e7\u00f5es e as evid\u00eancias necess\u00e1rias para apoiar sua solu\u00e7\u00e3o para o problema.<\/p>\n<p>Sempre que voc\u00ea vai a um mecanismo de pesquisa, \u00e9 porque tem uma pergunta ou um problema. Voc\u00ea espera que, ao clicar em um link (que foi cuidadosamente <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">trabalhada com SEO<\/a> em mente para ser um dos principais acessos), voc\u00ea encontrar\u00e1 a resposta. Portanto, ao escrever um conte\u00fado, \u00e9 importante que as informa\u00e7\u00f5es que voc\u00ea est\u00e1 apresentando respondam a perguntas e resolvam problemas, e n\u00e3o sejam apenas um pouco de bobagem.<\/p>\n<p>Usando o exemplo da nossa fot\u00f3grafa, essa m\u00e3e ocupada tentaria responder \u00e0 pergunta \"Como tirar fotos com uma m\u00e3o s\u00f3?\" com a publica\u00e7\u00e3o \"Como posso tirar uma foto quando estou sempre com uma crian\u00e7a no quadril?\" Ela forneceria solu\u00e7\u00f5es para o problema da m\u00e3o \u00fanica, e n\u00e3o apenas dicas b\u00e1sicas de fotografia. Seus leitores est\u00e3o procurando respostas espec\u00edficas para problemas espec\u00edficos.<\/p>\n<p><em>Como fa\u00e7o para garantir que meu conte\u00fado seja bem escrito?<\/em><\/p>\n<p>A primeira etapa \u00e9 garantir que voc\u00ea esteja apresentando informa\u00e7\u00f5es que demonstrem seu conhecimento exclusivo e que sejam direcionadas ao seu p\u00fablico espec\u00edfico. Pergunte a si mesmo: \"Qual \u00e9 a minha hist\u00f3ria e como ela afeta o que escrevo e como escrevo?\" \"Como minha experi\u00eancia orienta a maneira como apresento as informa\u00e7\u00f5es?\" Essas perguntas o ajudar\u00e3o a garantir que sua apresenta\u00e7\u00e3o reflita voc\u00ea e sua empresa.<\/p>\n<p>A reda\u00e7\u00e3o em si tamb\u00e9m deve ser exclusivamente sua. Em quase todos os tipos de reda\u00e7\u00e3o, o autor tem uma voz e um estilo distintos. Conforme mencionado em nosso post sobre <a href=\"https:\/\/memberpress.com\/pt\/tips-for-editing-your-blog-for-content\/\" target=\"_blank\" rel=\"noopener\">edi\u00e7\u00e3o de conte\u00fado de blog<\/a>A voz e o estilo \"distinguem sua escrita de outros criadores de conte\u00fado\". Sua voz \u00e9 a maneira como voc\u00ea escreve - sua \"personalidade de escritor\", conforme demonstrado na maneira como voc\u00ea usa a linguagem e as palavras que escolhe. Estilo \u00e9 a forma como voc\u00ea escreve, seja usando frases complexas ou simples ou, com sorte, uma combina\u00e7\u00e3o \u00fanica de ambas, o que acrescenta sabor \u00e0 sua prosa.<\/p>\n<p>Sua reda\u00e7\u00e3o deve ser persuasiva, de modo a fazer com que os leitores se interessem pelas informa\u00e7\u00f5es que voc\u00ea fornece. O uso de fontes leg\u00edtimas e listas de recursos \u00fateis ajuda os leitores a sentirem que podem confiar no que voc\u00ea est\u00e1 dizendo. Ao escrever um artigo, certifique-se de que sua mensagem ou prop\u00f3sito central esteja claro e que todo o artigo apoie essa mensagem. (Lembra-se daquelas declara\u00e7\u00f5es de tese das aulas de reda\u00e7\u00e3o do ensino m\u00e9dio e da faculdade? Sim. \u00c9 assim mesmo). Voc\u00ea tamb\u00e9m deve dar aos leitores algo que eles possam tirar do artigo, seja um novo conhecimento, uma resposta ou solu\u00e7\u00e3o exata ou uma ideia para as pr\u00f3ximas etapas.<\/p>\n<p><em>O que posso fazer para garantir que meu conte\u00fado seja formatado de forma amig\u00e1vel para o usu\u00e1rio?<\/em><\/p>\n<p>Lembre-se <a href=\"https:\/\/memberpress.com\/pt\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noopener\">dicas de blogs antigos<\/a> para criar um \u00f3timo conte\u00fado? Bem, eles s\u00e3o aplic\u00e1veis mesmo nesta nova era de conte\u00fado 10X. Voc\u00ea ainda precisa de bastante espa\u00e7o em branco para separar o texto, al\u00e9m de recursos visuais cativantes. Certifique-se de usar fontes f\u00e1ceis de ler e cores agrad\u00e1veis aos olhos. Al\u00e9m disso, fa\u00e7a uma auditoria r\u00e1pida na Web para garantir que seu site seja f\u00e1cil de navegar, sem que os usu\u00e1rios precisem clicar com muita frequ\u00eancia ou muito fundo para encontrar informa\u00e7\u00f5es. Por fim, a otimiza\u00e7\u00e3o para dispositivos m\u00f3veis \u00e9 absolutamente obrigat\u00f3ria! Se voc\u00ea n\u00e3o otimizar seu site para dispositivos m\u00f3veis, voc\u00ea <a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\" rel=\"noopener\">perder mais da metade<\/a> de todo o tr\u00e1fego da Web.<\/p>\n<p><em>Lembre-se de que nem todo conte\u00fado \u00e9 criado da mesma forma. Hoje \u00e9 o dia de come\u00e7ar a torn\u00e1-lo 10 vezes melhor. Quais s\u00e3o suas dicas para criar conte\u00fado 10X? Compartilhe-as conosco!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re tired of reading or hearing \u201ccontent is king\u201d and \u201ccreate good content,\u201d get ready to throw them out the window. Not! Don\u2019t be too hasty. Good content is still one of the biggest draws to your website and blog. Readers and followers come to your site for your products and expertise and to [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[],"class_list":{"0":"post-16352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re tired of reading or hearing \u201ccontent is king\u201d and \u201ccreate good content,\u201d get ready to throw them out the window. 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