{"id":16353,"date":"2018-04-11T11:10:50","date_gmt":"2018-04-11T17:10:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=16353"},"modified":"2022-02-16T11:10:11","modified_gmt":"2022-02-16T18:10:11","slug":"informational-and-promotional-content-what-are-you-writing-anyway","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/","title":{"rendered":"O que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo (e como equilibrar os dois)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A esta altura, voc\u00ea j\u00e1 sabe que o conte\u00fado do seu site e blog tem um prop\u00f3sito maior. O conte\u00fado n\u00e3o existe apenas porque voc\u00ea \"tem\" que escrev\u00ea-lo. A cria\u00e7\u00e3o e o marketing de conte\u00fado s\u00e3o essenciais se voc\u00ea quiser atrair pessoas para sua empresa.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfd44be38d4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfd44be38d4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#What_is_Promotional_Writing\" >O que \u00e9 reda\u00e7\u00e3o promocional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#What_is_Informational_Content\" >O que \u00e9 conte\u00fado informativo?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#Writing_Informational_Content\" >Reda\u00e7\u00e3o de conte\u00fado informativo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#Think_Like_a_Marketer_306010\" >Pense como um profissional de marketing 30\/60\/10<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Escrever \u00e9 uma maneira eficaz de transformar seguidores em clientes. Escrever conte\u00fado tanto informativo quanto promocional. Ent\u00e3o, que tipo de conte\u00fado voc\u00ea est\u00e1 escrevendo? Quais s\u00e3o suas raz\u00f5es para escrev\u00ea-lo? E quando voc\u00ea deve escrev\u00ea-lo? (E quando dizemos \u201cescrever\u201d, estamos usando esse termo de forma abrangente para nos referirmos \u00e0 produ\u00e7\u00e3o de qualquer tipo de conte\u00fado, incluindo v\u00eddeos e infogr\u00e1ficos.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, o que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo? Neste artigo, explicaremos as diferen\u00e7as entre eles e daremos dicas sobre as melhores maneiras de escrever ambos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-promotional-writing\"><span class=\"ez-toc-section\" id=\"What_is_Promotional_Writing\"><\/span>O que \u00e9 reda\u00e7\u00e3o promocional?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tem um novo e-book ou curso a ser lan\u00e7ado em breve? Est\u00e1 oferecendo testes gratuitos para uma nova linha de cuidados com a pele? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Conte\u00fado promocional<\/a> fala sobre seus produtos e servi\u00e7os, notificando os seguidores e leitores sobre eles com a inten\u00e7\u00e3o de comercializar esses produtos ou servi\u00e7os n\u00e3o apenas para atrair os seguidores atuais como clientes, mas tamb\u00e9m para conquistar novos seguidores que estejam procurando seu produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, o conte\u00fado promocional tamb\u00e9m \u00e9 chamado de conte\u00fado de \"tomada de decis\u00e3o\" porque \u00e9 usado para direcionar os leads para o funil de vendas com o objetivo de convert\u00ea-los em clientes. A melhor pr\u00e1tica para escrever esse tipo de conte\u00fado \u00e9 mostrar (e n\u00e3o dizer!) aos leads e clientes como seu produto ou servi\u00e7o os beneficia de forma exclusiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, por que n\u00e3o escrever conte\u00fado promocional o tempo todo? Se voc\u00ea est\u00e1 vendendo algo, \u00e9 tentador promover continuamente seus produtos (porque eles s\u00e3o incr\u00edveis, \u00e9 claro!).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas voc\u00ea provavelmente sabe em primeira m\u00e3o como esses tipos de vendas insistentes podem ser irritantes. Isso \u00e9 ainda mais verdadeiro quando se considera que a maioria das pessoas que fazem buscas na Internet est\u00e1 procurando informa\u00e7\u00f5es que as ajudem a resolver um problema, e n\u00e3o um produto para comprar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, h\u00e1 um tempo e um lugar para o conte\u00fado promocional, e chegaremos a esse ponto, mas vamos primeiro discutir seu parceiro, o conte\u00fado informativo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-informational-content\"><span class=\"ez-toc-section\" id=\"What_is_Informational_Content\"><\/span>O que \u00e9 conte\u00fado informativo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo do <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado informativo<\/a> \u00e9 ajudar a responder \u00e0s perguntas que as pessoas do seu setor est\u00e3o fazendo e fornecer solu\u00e7\u00f5es para os problemas que elas est\u00e3o enfrentando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado informativo educa seu p\u00fablico e mostra sua experi\u00eancia. A meta de longo prazo \u00e9 que as pessoas o vejam como uma autoridade em sua \u00e1rea. Quando voc\u00ea se torna uma autoridade, os seguidores ficam mais dispostos a ler seu conte\u00fado promocional, e os pesquisadores da Internet ficam mais propensos a confiar em seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muito f\u00e1cil, n\u00e3o \u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode ser. Voc\u00ea s\u00f3 precisa saber um pouco sobre os diferentes tipos de conte\u00fado informativo que deve criar. O conte\u00fado informativo, conforme declarado em nosso <a href=\"https:\/\/memberpress.com\/pt\/ideal-length-for-website-content\/\">blog sobre o comprimento ideal<\/a>\u00e9 o tipo que tem mais peso em seu site e blog. Ele cont\u00e9m as informa\u00e7\u00f5es que detalham sua empresa como um todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora esses artigos geralmente se enquadrem na categoria de conte\u00fado longo (mais de 1.200 palavras), eles nem sempre precisam se enquadrar. Afinal de contas, um infogr\u00e1fico informativo provavelmente \u00e9 <em>n\u00e3o<\/em> 1.200 palavras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"writing-informational-content\"><span class=\"ez-toc-section\" id=\"Writing_Informational_Content\"><\/span>Reda\u00e7\u00e3o de conte\u00fado informativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo do conte\u00fado informativo \u00e9 informar. Ao fornecer uma vis\u00e3o geral de um t\u00f3pico relacionado ao seu neg\u00f3cio, voc\u00ea d\u00e1 aos leitores um motivo para procurar seu blog ou site. O conte\u00fado informativo tem basicamente duas formas diferentes: perene e com tempo limitado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"evergreen-content\">Conte\u00fado perene<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado perene oferece informa\u00e7\u00f5es, incluindo vis\u00f5es gerais, conselhos, dicas e material explicativo ou tutorial que permanecem inalterados ao longo do tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado perene, portanto, \u00e9 ideal para pe\u00e7as de conte\u00fado de formato longo, como e-books, <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos eletr\u00f4nicos<\/a>demonstra\u00e7\u00f5es de produtos e tutoriais de instru\u00e7\u00f5es sobre seu setor e produto.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"time-limited-content\">Conte\u00fado com tempo limitado<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Conte\u00fados com prazo limitado oferecem aos leitores informa\u00e7\u00f5es que s\u00e3o relevantes no momento, ou seja, not\u00edcias de \u00faltima hora e atualiza\u00e7\u00f5es sobre as tend\u00eancias atuais do seu setor. Essas informa\u00e7\u00f5es se tornam \u201cnot\u00edcias antigas\u201d em um per\u00edodo relativamente curto. \u00c9 por isso que \u00e9 importante ficar por dentro do que est\u00e1 acontecendo no seu setor! Voc\u00ea quer ser um dos primeiros a escrever sobre um tema em alta.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"make-space-for-both\">Abra espa\u00e7o para ambos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Certifique-se de integrar adequadamente tanto o conte\u00fado perene quanto o de tempo limitado em seu calend\u00e1rio, ou seja, n\u00e3o compartilhe sempre artigos longos e pesados. Eles n\u00e3o apenas levam muito mais tempo para serem escritos, mas voc\u00ea pode estar perdendo t\u00f3picos de tend\u00eancias que n\u00e3o ser\u00e3o mais relevantes no momento em que voc\u00ea os publicar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, intercale esses artigos informativos mais longos com artigos mais curtos, mas sempre, sempre, certifique-se de que seus artigos informativos sejam escritos em um tom que conduza \u00e0 instru\u00e7\u00e3o e n\u00e3o \u00e0s vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como informar os leitores sem parecer muito promocional e tamb\u00e9m mostrar que voc\u00ea \u00e9 um l\u00edder do setor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas dicas \u00fateis:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00e3o fa\u00e7a discursos de vendas.<\/li><li>Mostre seu conhecimento e autoridade por meio de artigos bem pensados e bem pesquisados.<\/li><li>N\u00e3o use t\u00e1ticas de persuas\u00e3o.<\/li><li>Explique, mas n\u00e3o d\u00ea li\u00e7\u00f5es.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O segredo \u00e9 saber quando compartilhar conte\u00fado promocional em vez de conte\u00fado informativo. Porque ambos os tipos t\u00eam seu lugar em seu site e no mundo do conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de mostrar que \u00e9 um l\u00edder em informa\u00e7\u00f5es - uma fonte confi\u00e1vel a quem recorrer quando as pessoas t\u00eam uma d\u00favida ou um problema - voc\u00ea pode fornecer respostas e solu\u00e7\u00f5es por meio de seus produtos e servi\u00e7os.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"think-like-a-marketer-30-60-10\"><span class=\"ez-toc-section\" id=\"Think_Like_a_Marketer_306010\"><\/span>Pense como um profissional de marketing: 30\/60\/10<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Equilibrar conte\u00fado informativo e promocional n\u00e3o \u00e9 t\u00e3o complicado quanto voc\u00ea imagina. Lembre-se do marketing de m\u00eddia social <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">Regra 30\/60\/10<\/a>? Trinta por cento do conte\u00fado que voc\u00ea compartilha em suas plataformas de m\u00eddia social deve ser conte\u00fado de sua autoria, 60% deve ser conte\u00fado selecionado - coletado de outras fontes - e 10% deve ser autopromo\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se voc\u00ea aplicar isso ao marketing de conte\u00fado, dever\u00e1 dedicar 30% do seu tempo para escrever artigos informativos, 60% para encontrar conte\u00fado que seja valioso e \u00fatil para seus leitores e 10% para escrever artigos promocionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ponto principal do conte\u00fado informativo \u00e9 que ele mostra aos leitores que voc\u00ea \u00e9 \u00fatil, tem conhecimento e est\u00e1 ansioso para compartilhar suas percep\u00e7\u00f5es. Quando as pessoas o procuram para obter informa\u00e7\u00f5es, elas tamb\u00e9m come\u00e7am a procur\u00e1-lo para obter ajuda, o que permite que voc\u00ea mostre seu conte\u00fado promocional para fornecer solu\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea concorda? Deixe-nos saber nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>By now you\u2019re aware that the content on your website and blog serves a greater purpose. Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business. Writing is an effective way to turn followers into customers. Writing both&nbsp; informative [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":34044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\" \/>\n\t\t<meta property=\"og:description\" content=\"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-04-11T17:10:50+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-02-16T18:10:11+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#blogposting\",\"name\":\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\",\"headline\":\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/promo-vs-info.jpg\",\"width\":1480,\"height\":832,\"caption\":\"promotion content vs informational content\"},\"datePublished\":\"2018-04-11T11:10:50-04:00\",\"dateModified\":\"2022-02-16T11:10:11-05:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#webpage\"},\"articleSection\":\"Uncategorized\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#listItem\",\"name\":\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#listItem\",\"position\":3,\"name\":\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1790651583\",\"width\":96,\"height\":96,\"caption\":\"Lindsay Flanagan\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/\",\"name\":\"What is Promotional Writing vs Informational Content (and How to Balance the Two)\",\"description\":\"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/promo-vs-info.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"promotion content vs informational content\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/informational-and-promotional-content-what-are-you-writing-anyway\\\/#mainImage\"},\"datePublished\":\"2018-04-11T11:10:50-04:00\",\"dateModified\":\"2022-02-16T11:10:11-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>What is Promotional Writing vs Informational Content (and How to Balance the Two)<\/title>\n\n","aioseo_head_json":{"title":"O que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo (e como equilibrar os dois)","description":"O que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo? E quando voc\u00ea deve usar um ou outro? Descubra como equilibrar o uso de ambos nesta postagem do blog.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#blogposting","name":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","headline":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg","width":1480,"height":832,"caption":"promotion content vs informational content"},"datePublished":"2018-04-11T11:10:50-04:00","dateModified":"2022-02-16T11:10:11-05:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#webpage"},"articleSection":"Uncategorized"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/memberpress.com\/pt\/blog\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#listItem","name":"What is Promotional Writing vs Informational Content (and How to Balance the Two)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#listItem","position":3,"name":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1790651583","width":96,"height":96,"caption":"Lindsay Flanagan"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/","name":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","description":"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#mainImage","width":1480,"height":832,"caption":"promotion content vs informational content"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#mainImage"},"datePublished":"2018-04-11T11:10:50-04:00","dateModified":"2022-02-16T11:10:11-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","og:description":"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.","og:url":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2018-04-11T17:10:50+00:00","article:modified_time":"2022-02-16T18:10:11+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","twitter:description":"What is promotional writing vs informational content? And when do you use one or the other? Find out how to balance your use of both in this blog post.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/04\/promo-vs-info.jpg"},"aioseo_meta_data":{"post_id":"16353","title":"O que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo (e como equilibrar os dois)","description":"O que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo? E quando voc\u00ea deve usar um ou outro? Descubra como equilibrar o uso de ambos nesta postagem do blog.","keywords":[],"keyphrases":{"focus":{"keyphrase":"what is promotional writing","score":68,"analysis":{"keyphraseInTitle":{"title":"Focus keyphrase in SEO title","description":"Focus keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":4},"keyphraseInURL":{"title":"Focus keyphrase in URL","description":"Focus keyphrase not found in the URL.","score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus keyphrase in Subheadings","description":"Use more focus keyphrases in your H2 and H3 subheadings!","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[]}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:06:35","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:41","updated":"2026-09-28 18:46:15","focus_keyword":"what is promotional writing","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat is Promotional Writing vs Informational Content (and How to Balance the Two)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt\/"},{"label":"Uncategorized","link":"https:\/\/memberpress.com\/pt\/blog\/category\/uncategorized\/"},{"label":"What is Promotional Writing vs Informational Content (and How to Balance the Two)","link":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16353"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/34044"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}