{"id":16353,"date":"2018-04-11T11:10:50","date_gmt":"2018-04-11T17:10:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=16353"},"modified":"2022-02-16T11:10:11","modified_gmt":"2022-02-16T18:10:11","slug":"informational-and-promotional-content-what-are-you-writing-anyway","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/","title":{"rendered":"O que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo (e como equilibrar os dois)"},"content":{"rendered":"<p>A esta altura, voc\u00ea j\u00e1 sabe que o conte\u00fado do seu site e blog tem um prop\u00f3sito maior. O conte\u00fado n\u00e3o existe apenas porque voc\u00ea \"tem\" que escrev\u00ea-lo. A cria\u00e7\u00e3o e o marketing de conte\u00fado s\u00e3o essenciais se voc\u00ea quiser atrair pessoas para sua empresa.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a70392c72ffe\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a70392c72ffe\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#What_is_Promotional_Writing\" >O que \u00e9 reda\u00e7\u00e3o promocional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#What_is_Informational_Content\" >O que \u00e9 conte\u00fado informativo?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#Writing_Informational_Content\" >Reda\u00e7\u00e3o de conte\u00fado informativo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#Think_Like_a_Marketer_306010\" >Pense como um profissional de marketing 30\/60\/10<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Writing is an effective way to turn followers into customers. Writing both\u00a0 informative and promotional content. So which type are you writing? What are your reasons for writing it? And when should you write it? (And when we say \u201cwrite,\u201d we're using it as a collective term for producing any type of content, including videos and infographics.)<\/p>\n\n\n\n<p>Ent\u00e3o, o que \u00e9 reda\u00e7\u00e3o promocional versus conte\u00fado informativo? Neste artigo, explicaremos as diferen\u00e7as entre eles e daremos dicas sobre as melhores maneiras de escrever ambos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-promotional-writing\"><span class=\"ez-toc-section\" id=\"What_is_Promotional_Writing\"><\/span>O que \u00e9 reda\u00e7\u00e3o promocional?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tem um novo e-book ou curso a ser lan\u00e7ado em breve? Est\u00e1 oferecendo testes gratuitos para uma nova linha de cuidados com a pele? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Conte\u00fado promocional<\/a> fala sobre seus produtos e servi\u00e7os, notificando os seguidores e leitores sobre eles com a inten\u00e7\u00e3o de comercializar esses produtos ou servi\u00e7os n\u00e3o apenas para atrair os seguidores atuais como clientes, mas tamb\u00e9m para conquistar novos seguidores que estejam procurando seu produto.<\/p>\n\n\n\n<p>\u00c0s vezes, o conte\u00fado promocional tamb\u00e9m \u00e9 chamado de conte\u00fado de \"tomada de decis\u00e3o\" porque \u00e9 usado para direcionar os leads para o funil de vendas com o objetivo de convert\u00ea-los em clientes. A melhor pr\u00e1tica para escrever esse tipo de conte\u00fado \u00e9 mostrar (e n\u00e3o dizer!) aos leads e clientes como seu produto ou servi\u00e7o os beneficia de forma exclusiva.<\/p>\n\n\n\n<p>Ent\u00e3o, por que n\u00e3o escrever conte\u00fado promocional o tempo todo? Se voc\u00ea est\u00e1 vendendo algo, \u00e9 tentador promover continuamente seus produtos (porque eles s\u00e3o incr\u00edveis, \u00e9 claro!).<\/p>\n\n\n\n<p>Mas voc\u00ea provavelmente sabe em primeira m\u00e3o como esses tipos de vendas insistentes podem ser irritantes. Isso \u00e9 ainda mais verdadeiro quando se considera que a maioria das pessoas que fazem buscas na Internet est\u00e1 procurando informa\u00e7\u00f5es que as ajudem a resolver um problema, e n\u00e3o um produto para comprar.<\/p>\n\n\n\n<p>No entanto, h\u00e1 um tempo e um lugar para o conte\u00fado promocional, e chegaremos a esse ponto, mas vamos primeiro discutir seu parceiro, o conte\u00fado informativo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-informational-content\"><span class=\"ez-toc-section\" id=\"What_is_Informational_Content\"><\/span>O que \u00e9 conte\u00fado informativo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O objetivo do <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado informativo<\/a> \u00e9 ajudar a responder \u00e0s perguntas que as pessoas do seu setor est\u00e3o fazendo e fornecer solu\u00e7\u00f5es para os problemas que elas est\u00e3o enfrentando.<\/p>\n\n\n\n<p>O conte\u00fado informativo educa seu p\u00fablico e mostra sua experi\u00eancia. A meta de longo prazo \u00e9 que as pessoas o vejam como uma autoridade em sua \u00e1rea. Quando voc\u00ea se torna uma autoridade, os seguidores ficam mais dispostos a ler seu conte\u00fado promocional, e os pesquisadores da Internet ficam mais propensos a confiar em seu conte\u00fado.<\/p>\n\n\n\n<p>Muito f\u00e1cil, n\u00e3o \u00e9?<\/p>\n\n\n\n<p>Pode ser. Voc\u00ea s\u00f3 precisa saber um pouco sobre os diferentes tipos de conte\u00fado informativo que deve criar. O conte\u00fado informativo, conforme declarado em nosso <a href=\"https:\/\/memberpress.com\/pt\/ideal-length-for-website-content\/\">blog sobre o comprimento ideal<\/a>\u00e9 o tipo que tem mais peso em seu site e blog. Ele cont\u00e9m as informa\u00e7\u00f5es que detalham sua empresa como um todo.<\/p>\n\n\n\n<p>Embora esses artigos geralmente se enquadrem na categoria de conte\u00fado longo (mais de 1.200 palavras), eles nem sempre precisam se enquadrar. Afinal de contas, um infogr\u00e1fico informativo provavelmente \u00e9 <em>n\u00e3o<\/em> 1.200 palavras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"writing-informational-content\"><span class=\"ez-toc-section\" id=\"Writing_Informational_Content\"><\/span>Reda\u00e7\u00e3o de conte\u00fado informativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O objetivo do conte\u00fado informativo \u00e9 informar. Ao fornecer uma vis\u00e3o geral de um t\u00f3pico relacionado ao seu neg\u00f3cio, voc\u00ea d\u00e1 aos leitores um motivo para procurar seu blog ou site. O conte\u00fado informativo tem basicamente duas formas diferentes: perene e com tempo limitado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"evergreen-content\">Conte\u00fado perene<\/h4>\n\n\n\n<p>O conte\u00fado perene oferece informa\u00e7\u00f5es, incluindo vis\u00f5es gerais, conselhos, dicas e material explicativo ou tutorial que permanecem inalterados ao longo do tempo. <\/p>\n\n\n\n<p>O conte\u00fado perene, portanto, \u00e9 ideal para pe\u00e7as de conte\u00fado de formato longo, como e-books, <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos eletr\u00f4nicos<\/a>demonstra\u00e7\u00f5es de produtos e tutoriais de instru\u00e7\u00f5es sobre seu setor e produto.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"time-limited-content\">Conte\u00fado com tempo limitado<\/h4>\n\n\n\n<p>O conte\u00fado com tempo limitado fornece aos leitores informa\u00e7\u00f5es que s\u00e3o relevantes no momento, ou seja, not\u00edcias de \u00faltima hora e atualiza\u00e7\u00f5es sobre as tend\u00eancias atuais do seu setor. Essas informa\u00e7\u00f5es se tornam \"not\u00edcias antigas\" em um per\u00edodo de tempo relativamente curto. \u00c9 por isso que \u00e9 importante manter-se atualizado sobre o que est\u00e1 acontecendo em seu setor! Voc\u00ea quer ser um dos primeiros a escrever sobre um t\u00f3pico importante.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"make-space-for-both\">Abra espa\u00e7o para ambos<\/h4>\n\n\n\n<p>Certifique-se de integrar adequadamente tanto o conte\u00fado perene quanto o de tempo limitado em seu calend\u00e1rio, ou seja, n\u00e3o compartilhe sempre artigos longos e pesados. Eles n\u00e3o apenas levam muito mais tempo para serem escritos, mas voc\u00ea pode estar perdendo t\u00f3picos de tend\u00eancias que n\u00e3o ser\u00e3o mais relevantes no momento em que voc\u00ea os publicar.<\/p>\n\n\n\n<p>Portanto, intercale esses artigos informativos mais longos com artigos mais curtos, mas sempre, sempre, certifique-se de que seus artigos informativos sejam escritos em um tom que conduza \u00e0 instru\u00e7\u00e3o e n\u00e3o \u00e0s vendas.<\/p>\n\n\n\n<p>Ent\u00e3o, como informar os leitores sem parecer muito promocional e tamb\u00e9m mostrar que voc\u00ea \u00e9 um l\u00edder do setor?<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas dicas \u00fateis:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00e3o fa\u00e7a discursos de vendas.<\/li><li>Mostre seu conhecimento e autoridade por meio de artigos bem pensados e bem pesquisados.<\/li><li>N\u00e3o use t\u00e1ticas de persuas\u00e3o.<\/li><li>Explique, mas n\u00e3o d\u00ea li\u00e7\u00f5es.<\/li><\/ul>\n\n\n\n<p>O segredo \u00e9 saber quando compartilhar conte\u00fado promocional em vez de conte\u00fado informativo. Porque ambos os tipos t\u00eam seu lugar em seu site e no mundo do conte\u00fado.<\/p>\n\n\n\n<p>Depois de mostrar que \u00e9 um l\u00edder em informa\u00e7\u00f5es - uma fonte confi\u00e1vel a quem recorrer quando as pessoas t\u00eam uma d\u00favida ou um problema - voc\u00ea pode fornecer respostas e solu\u00e7\u00f5es por meio de seus produtos e servi\u00e7os.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"think-like-a-marketer-30-60-10\"><span class=\"ez-toc-section\" id=\"Think_Like_a_Marketer_306010\"><\/span>Pense como um profissional de marketing: 30\/60\/10<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Equilibrar conte\u00fado informativo e promocional n\u00e3o \u00e9 t\u00e3o complicado quanto voc\u00ea imagina. Lembre-se do marketing de m\u00eddia social <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">Regra 30\/60\/10<\/a>? Trinta por cento do conte\u00fado que voc\u00ea compartilha em suas plataformas de m\u00eddia social deve ser conte\u00fado de sua autoria, 60% deve ser conte\u00fado selecionado - coletado de outras fontes - e 10% deve ser autopromo\u00e7\u00e3o.<\/p>\n\n\n\n<p>Portanto, se voc\u00ea aplicar isso ao marketing de conte\u00fado, dever\u00e1 dedicar 30% do seu tempo para escrever artigos informativos, 60% para encontrar conte\u00fado que seja valioso e \u00fatil para seus leitores e 10% para escrever artigos promocionais.<\/p>\n\n\n\n<p>O ponto principal do conte\u00fado informativo \u00e9 que ele mostra aos leitores que voc\u00ea \u00e9 \u00fatil, tem conhecimento e est\u00e1 ansioso para compartilhar suas percep\u00e7\u00f5es. Quando as pessoas o procuram para obter informa\u00e7\u00f5es, elas tamb\u00e9m come\u00e7am a procur\u00e1-lo para obter ajuda, o que permite que voc\u00ea mostre seu conte\u00fado promocional para fornecer solu\u00e7\u00f5es.<\/p>\n\n\n\n<p><em>Voc\u00ea concorda? Deixe-nos saber nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>By now you\u2019re aware that the content on your website and blog serves a greater purpose. Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business. Writing is an effective way to turn followers into customers. Writing both\u00a0 informative [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":34044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is promotional writing vs informational content? 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Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business.<\/p>","content":[{"type":"text","data":"By now you\u2019re aware that the content on your website and blog serves a greater purpose. Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Writing is an effective way to turn followers into customers. Writing both&nbsp; informative and promotional content. So which type are you writing? What are your reasons for writing it? And when should you write it? (And when we say \u201cwrite,\u201d we're using it as a collective term for producing any type of content, including videos and infographics.)<\/p>","content":[{"type":"text","data":"Writing is an effective way to turn followers into customers. Writing both&nbsp; informative and promotional content. So which type are you writing? What are your reasons for writing it? And when should you write it? (And when we say \u201cwrite,\u201d we're using it as a collective term for producing any type of content, including videos and infographics.)"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what is promotional writing vs informational content? In this article, we\u2019ll nail down the differences between them and give you tips on the best ways to write both.<\/p>","content":[{"type":"text","data":"So, what is promotional writing vs informational content? In this article, we\u2019ll nail down the differences between them and give you tips on the best ways to write both."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-is-promotional-writing\">What is Promotional Writing?<\/h2>","content":"O que \u00e9 reda\u00e7\u00e3o promocional?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have a new ebook or course releasing soon? Offering free trials for a new skin-care line? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional content<\/a> talks about your products and services, notifying followers and readers about them with the intent of marketing those products or services to not only draw in current followers as customers but gain new followers searching for your product.<\/p>","content":[{"type":"text","data":"Have a new ebook or course releasing soon? Offering free trials for a new skin-care line? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional content<\/a> talks about your products and services, notifying followers and readers about them with the intent of marketing those products or services to not only draw in current followers as customers but gain new followers searching for your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Promotional content is also sometimes referred to as \u201cdecision-making\u201d content because you use it to steer leads further into your sales funnel with the goal of converting them into customers. The best practice in writing this type of content is to show (not tell!) leads and customers how your product or service uniquely benefits them.<\/p>","content":[{"type":"text","data":"Promotional content is also sometimes referred to as \u201cdecision-making\u201d content because you use it to steer leads further into your sales funnel with the goal of converting them into customers. The best practice in writing this type of content is to show (not tell!) leads and customers how your product or service uniquely benefits them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So why not write promotional content all the time? If you\u2019re selling something, it\u2019s tempting to continually promote your products (because they\u2019re amazing, of course!).<\/p>","content":[{"type":"text","data":"So why not write promotional content all the time? If you\u2019re selling something, it\u2019s tempting to continually promote your products (because they\u2019re amazing, of course!)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But you probably know firsthand how annoying those pushy sales types can be. This holds true even more so when you consider that the majority of people searching the internet are looking for information to help them solve a problem rather than for a product to purchase.<\/p>","content":[{"type":"text","data":"But you probably know firsthand how annoying those pushy sales types can be. This holds true even more so when you consider that the majority of people searching the internet are looking for information to help them solve a problem rather than for a product to purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a time and place for promotional content, though, and we\u2019ll get to that, but let\u2019s first discuss its partner, informational content.<\/p>","content":[{"type":"text","data":"There is a time and place for promotional content, though, and we\u2019ll get to that, but let\u2019s first discuss its partner, informational content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-is-informational-content\">What is Informational Content?<\/h2>","content":"O que \u00e9 conte\u00fado informativo?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The purpose of <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">informational content<\/a> is to help answer the questions those in your industry are asking and to provide solutions to the problems they\u2019re experiencing.<\/p>","content":[{"type":"text","data":"The purpose of <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">informational content<\/a> is to help answer the questions those in your industry are asking and to provide solutions to the problems they\u2019re experiencing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Informational content educates your audience and showcases your expertise. The long-term goal is for people to see you as an authority in your field. Once you become an authority, followers are more willing to read your promotional content, and internet searchers are more prone to trust your content.<\/p>","content":[{"type":"text","data":"Informational content educates your audience and showcases your expertise. The long-term goal is for people to see you as an authority in your field. Once you become an authority, followers are more willing to read your promotional content, and internet searchers are more prone to trust your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Pretty easy, right?<\/p>","content":[{"type":"text","data":"Pretty easy, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It can be. You just need to know a bit about the different types of informational content you should create. Informational content, as stated in our <a href=\"https:\/\/memberpress.com\/ideal-length-for-website-content\/\">blog on ideal length<\/a>, is the type that carries the most weight on your website and blog. It contains the information that details your business as a whole.<\/p>","content":[{"type":"text","data":"It can be. You just need to know a bit about the different types of informational content you should create. Informational content, as stated in our <a href=\"https:\/\/memberpress.com\/ideal-length-for-website-content\/\">blog on ideal length<\/a>, is the type that carries the most weight on your website and blog. It contains the information that details your business as a whole."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While these articles generally fall into the long-form content category\u20141,200-plus words\u2014they don\u2019t always have to. After all, an informative infographic most likely is <em>not<\/em> 1,200 words.<\/p>","content":[{"type":"text","data":"While these articles generally fall into the long-form content category\u20141,200-plus words\u2014they don\u2019t always have to. After all, an informative infographic most likely is <em>not<\/em> 1,200 words."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"writing-informational-content\">Writing Informational Content<\/h3>","content":"Reda\u00e7\u00e3o de conte\u00fado informativo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The goal with informational content is to inform. By providing an overview of a topic related to your business, you give readers a reason to seek out your blog or site. Informational content comes in primarily two different forms: evergreen and time-limited.<\/p>","content":[{"type":"text","data":"The goal with informational content is to inform. By providing an overview of a topic related to your business, you give readers a reason to seek out your blog or site. Informational content comes in primarily two different forms: evergreen and time-limited."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\" id=\"evergreen-content\">Evergreen Content<\/h4>","content":"Conte\u00fado perene","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Evergreen content offers information, including overviews, advice, tips, and explanatory or tutorial material that remains unchanged over time. <\/p>","content":[{"type":"text","data":"Evergreen content offers information, including overviews, advice, tips, and explanatory or tutorial material that remains unchanged over time. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Evergreen content, then, is ideal for those long-form content pieces, such as ebooks, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a>, product demonstrations, and how-to tutorials about your industry and product.<\/p>","content":[{"type":"text","data":"Evergreen content, then, is ideal for those long-form content pieces, such as ebooks, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a>, product demonstrations, and how-to tutorials about your industry and product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\" id=\"time-limited-content\">Time-Limited Content<\/h4>","content":"Conte\u00fado com tempo limitado","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Time-limited content gives readers information that is relevant now, i.e., breaking news and updates on the current trends in your industry. This information becomes \u201cold news\u201d in a relatively short amount of time. That's why it\u2019s important to keep on top of what\u2019s happening in your industry! You want to be one of the first to write about a hot topic.<\/p>","content":[{"type":"text","data":"Time-limited content gives readers information that is relevant now, i.e., breaking news and updates on the current trends in your industry. This information becomes \u201cold news\u201d in a relatively short amount of time. That's why it\u2019s important to keep on top of what\u2019s happening in your industry! You want to be one of the first to write about a hot topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\" id=\"make-space-for-both\">Make Space for Both<\/h4>","content":"Abra espa\u00e7o para ambos","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Be sure to appropriately integrate both evergreen and time-limited content into your calendar, meaning don\u2019t always share heavy long-form articles. Not only do they take that much longer to write, but you may be missing out on trending topics that will be no longer relevant by the time you publish them.<\/p>","content":[{"type":"text","data":"Be sure to appropriately integrate both evergreen and time-limited content into your calendar, meaning don\u2019t always share heavy long-form articles. Not only do they take that much longer to write, but you may be missing out on trending topics that will be no longer relevant by the time you publish them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So space out those longer informational articles with shorter ones, but always, always make sure your informational articles are written in a tone conducive to instruction rather than sales.<\/p>","content":[{"type":"text","data":"So space out those longer informational articles with shorter ones, but always, always make sure your informational articles are written in a tone conducive to instruction rather than sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So how do you inform readers without sounding too promotional and also show you\u2019re an industry leader?<\/p>","content":[{"type":"text","data":"So how do you inform readers without sounding too promotional and also show you\u2019re an industry leader?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few handy tips:<\/p>","content":[{"type":"text","data":"Here are a few handy tips:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Don\u2019t give sales pitches.<\/li><li>Show your knowledge and authority through well-thought-out, well-researched articles.<\/li><li>Don\u2019t use persuasive tactics.<\/li><li>Explain but don\u2019t lecture.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>N\u00e3o fa\u00e7a discursos de vendas.<\/li><li>Mostre seu conhecimento e autoridade por meio de artigos bem pensados e bem pesquisados.<\/li><li>N\u00e3o use t\u00e1ticas de persuas\u00e3o.<\/li><li>Explique, mas n\u00e3o d\u00ea li\u00e7\u00f5es.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key is knowing when to share promotional content versus informational content. Because both types have their place on your website and in the world of content.<\/p>","content":[{"type":"text","data":"The key is knowing when to share promotional content versus informational content. Because both types have their place on your website and in the world of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve shown you\u2019re an information leader \u2014 a trusted source to turn to when people have a question or experience a problem \u2014 you can provide answers and solutions via your products and services.<\/p>","content":[{"type":"text","data":"Once you\u2019ve shown you\u2019re an information leader \u2014 a trusted source to turn to when people have a question or experience a problem \u2014 you can provide answers and solutions via your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"think-like-a-marketer-30-60-10\">Think Like a Marketer: 30\/60\/10<\/h2>","content":"Pense como um profissional de marketing: 30\/60\/10","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Balancing informational and promotional content isn\u2019t as tricky as you might think. Remember the social media marketing <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">30\/60\/10 rule<\/a>? Thirty percent of the content you share on your social media platforms should be content you own, 60 percent should be content you\u2019ve curated\u2014gathered\u2014from other sources, and 10 percent should be self-promotion.<\/p>","content":[{"type":"text","data":"Balancing informational and promotional content isn\u2019t as tricky as you might think. Remember the social media marketing <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">30\/60\/10 rule<\/a>? Thirty percent of the content you share on your social media platforms should be content you own, 60 percent should be content you\u2019ve curated\u2014gathered\u2014from other sources, and 10 percent should be self-promotion."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you apply that to content marketing, you should spend 30 percent of your time writing informational articles, 60 percent finding content that is valuable and useful to your readers, and 10 percent writing promotional articles.<\/p>","content":[{"type":"text","data":"So if you apply that to content marketing, you should spend 30 percent of your time writing informational articles, 60 percent finding content that is valuable and useful to your readers, and 10 percent writing promotional articles."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The bottom line with informational content is that it shows readers you\u2019re helpful, knowledgeable, and eager to share your insights. When people come to you for information, they\u2019ll also start coming to you for help, which allows you to showcase your promotional content to provide solutions.<\/p>","content":[{"type":"text","data":"The bottom line with informational content is that it shows readers you\u2019re helpful, knowledgeable, and eager to share your insights. When people come to you for information, they\u2019ll also start coming to you for help, which allows you to showcase your promotional content to provide solutions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Would you agree? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Would you agree? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16353"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/34044"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}