{"id":16408,"date":"2018-05-02T15:13:28","date_gmt":"2018-05-02T21:13:28","guid":{"rendered":"https:\/\/memberpress.com\/?p=16408"},"modified":"2018-05-02T15:13:28","modified_gmt":"2018-05-02T21:13:28","slug":"using-google-analytics-a-practical-lesson","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/using-google-analytics-a-practical-lesson\/","title":{"rendered":"Usando o Google Analytics: Uma li\u00e7\u00e3o pr\u00e1tica"},"content":{"rendered":"<p>O Google Analytics oferece tantas op\u00e7\u00f5es e tantas informa\u00e7\u00f5es que pode ser esmagador! Mas n\u00e3o deixe que tudo isso o assuste, pois, conforme mencionado em um artigo anterior, ele \u00e9 o <a href=\"https:\/\/memberpress.com\/pt\/one-tool-to-rule-them-all-google-analytics\/\" target=\"_blank\" rel=\"noopener\">uma ferramenta de an\u00e1lise que domina todas elas<\/a> quando se trata de coletar dados da Web. E \u00e9 hora de coloc\u00e1-los para trabalhar para voc\u00ea. Voc\u00ea realmente n\u00e3o pode se dar ao luxo de n\u00e3o aproveitar as informa\u00e7\u00f5es valiosas que o Analytics fornece sobre a origem do seu tr\u00e1fego e qual conte\u00fado ou campanha est\u00e1 gerando mais leads e convers\u00f5es. Ent\u00e3o, como coloc\u00e1-lo em funcionamento para seu neg\u00f3cio exclusivo? Continue lendo para descobrir.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2d59e34ed80\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d59e34ed80\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/using-google-analytics-a-practical-lesson\/#The_Tracking_ID_Code\" >O c\u00f3digo de ID de rastreamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/using-google-analytics-a-practical-lesson\/#Getting_the_Most_Out_of_the_Data\" >Obtendo o m\u00e1ximo dos dados<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Tracking_ID_Code\"><\/span>O c\u00f3digo de ID de rastreamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Como o Google sabe quais dados devem ser coletados? Tudo se baseia no c\u00f3digo de ID de rastreamento. Essa parte do Javascript \u00e9 o que faz o trabalho pesado na coleta de seus dados. N\u00e3o se preocupe se voc\u00ea n\u00e3o for um especialista em tecnologia - \u00e9 muito simples de configurar, e o Google tem muitos recursos para isso. <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086097?hl=en\" target=\"_blank\" rel=\"noopener\">Informa\u00e7\u00f5es \u00fateis<\/a> para ajud\u00e1-lo se voc\u00ea ficar preso.<\/p>\n<p>Uma r\u00e1pida atualiza\u00e7\u00e3o: Lembre-se de que voc\u00ea pode configurar o Google Analytics em qualquer uma de suas contas do Google, mas \u00e9 melhor us\u00e1-lo em sua conta principal (ou seja, aquela que voc\u00ea usa para o Gmail, Google + etc.). Voc\u00ea sempre poder\u00e1 conceder acesso aos funcion\u00e1rios posteriormente.<\/p>\n<p>Como come\u00e7ar em duas etapas:<\/p>\n<p><strong>1. Registrar-se<\/strong><\/p>\n<p>Primeiro, verifique se voc\u00ea est\u00e1 conectado \u00e0 conta a partir da qual deseja executar o Google Analytics. Depois disso, clique na guia Admin, digite o nome da conta (o nome da sua empresa ou neg\u00f3cio), insira o nome do seu website e especifique o URL. Em seguida, preencha as informa\u00e7\u00f5es sobre seu site. Voc\u00ea ser\u00e1 perguntado se deseja rastrear seu website ou aplicativo m\u00f3vel. Em seguida, forne\u00e7a informa\u00e7\u00f5es sobre seu site e conclua a lista de verifica\u00e7\u00e3o das configura\u00e7\u00f5es de compartilhamento de dados. Por fim, clique em \"Get Tracking ID\" para concluir essa primeira etapa.<\/p>\n<p><strong>2. Obter e instalar o ID de rastreamento<\/strong><\/p>\n<p>A pr\u00f3xima etapa \u00e9 colar o c\u00f3digo de ID de rastreamento no HTML do seu site. Se voc\u00ea n\u00e3o tiver certeza de como faz\u00ea-lo, pergunte ao seu desenvolvedor da Web ou acesse o site do Google <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086097?hl=en\" target=\"_blank\" rel=\"noopener\">local<\/a> (onde voc\u00ea encontrar\u00e1 uma captura de tela de como o c\u00f3digo se parece e exatamente onde inseri-lo). Observa\u00e7\u00e3o: voc\u00ea deve instalar esse c\u00f3digo em cada p\u00e1gina do site que deseja rastrear.<\/p>\n<p>E \u00e9 isso! Agora tudo o que resta \u00e9 come\u00e7ar a analisar todos esses dados. . portanto, talvez dizer que \u00e9 isso n\u00e3o seja exatamente correto. Em vez disso, voc\u00ea est\u00e1 apenas chegando \u00e0s coisas boas (mais \u00fateis).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Getting_the_Most_Out_of_the_Data\"><\/span>Obtendo o m\u00e1ximo dos dados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Analytics oferece v\u00e1rios relat\u00f3rios \u00fateis (lembra-se dos ABCs de nossa \u00faltima postagem?) que voc\u00ea pode usar imediatamente ap\u00f3s a instala\u00e7\u00e3o. Entretanto, se voc\u00ea quiser dados superespec\u00edficos para o seu site ou para uma determinada campanha, ser\u00e1 necess\u00e1rio ativar alguns recursos.<\/p>\n<p><strong>Objetivos<\/strong><\/p>\n<p>O relat\u00f3rio \"Goals\" (Metas) rastreia as convers\u00f5es (voc\u00ea pode criar at\u00e9 vinte metas). Voc\u00ea precisar\u00e1 definir essa configura\u00e7\u00e3o clicando no link Admin e selecionando \"Goals\" (Metas). Agora voc\u00ea est\u00e1 pronto para definir metas com seriedade.<\/p>\n<p>As metas informam quais p\u00e1ginas o tr\u00e1fego est\u00e1 visitando, a quantas p\u00e1ginas ele vai e quanto tempo permanece no site - tudo isso \u00e9 considerado uma convers\u00e3o com base no seu objetivo. Por exemplo, se voc\u00ea publicou recentemente um novo guia de instru\u00e7\u00f5es, pode definir uma meta para rastrear quantos visitantes acessam a p\u00e1gina e quanto tempo permanecem nela.<\/p>\n<p>Esses dados informam quantas pessoas est\u00e3o concluindo a atividade que voc\u00ea tinha em mente ao definir a meta (ou seja, quantas est\u00e3o convertendo). Outros exemplos de metas s\u00e3o assinaturas de e-mail, formul\u00e1rios de contato enviados e conclus\u00f5es de compra de produtos.<\/p>\n<p>Voc\u00ea pode definir metas de tr\u00eas maneiras:<\/p>\n<ul>\n<li>Use um modelo do Google<\/li>\n<li>Crie suas pr\u00f3prias metas personalizadas<\/li>\n<li>Use as Metas inteligentes do Google (para anunciantes do AdWords: se voc\u00ea usa o AdWords, voc\u00ea<br \/>\ndeseja ter certeza de conect\u00e1-lo ao Analytics)<\/li>\n<\/ul>\n<p>Se voc\u00ea precisar de ajuda adicional para configurar as metas, basta acessar o Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en\" target=\"_blank\" rel=\"noopener\">p\u00e1gina de ajuda<\/a>.<\/p>\n<p><strong>Pesquisa no site<\/strong><\/p>\n<p>Se estiver interessado em saber o que os visitantes est\u00e3o pesquisando em seu site, voc\u00ea adivinhou: o Analytics tem uma solu\u00e7\u00e3o para isso. O recurso Site Search permite capturar as palavras-chave que os visitantes digitam na pesquisa do seu site <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>, so you know what content or product is most searched for and whether there\u2019s something being searched for that brings up zero results\u2014meaning your site doesn\u2019t have it. So maybe you need to create it! You\u2019ll need to configure this setting by clicking on Admin>View Settings>Site Search Settings, and setting Site Search Tracking to on. Since there are a few more steps to setting this up specifically for your site, check out <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=en\" target=\"_blank\" rel=\"noopener\">Site do Google<\/a> para saber como configurar com precis\u00e3o o Site Search.<\/p>\n<p><strong>Excluir tr\u00e1fego interno<\/strong><\/p>\n<p>Com que frequ\u00eancia voc\u00ea est\u00e1 em seu website, ajustando-o e atualizando-o ou carregando novos conte\u00fados ou p\u00e1ginas? Provavelmente com bastante frequ\u00eancia. Voc\u00ea sabia que o Analytics rastreia todas as visitas ao site, inclusive a sua? Por que n\u00e3o excluir suas visitas para ter uma ideia mais precisa dos n\u00fameros?<\/p>\n<p>Uma das maneiras mais simples de fazer isso \u00e9 criar um filtro que exclua todas as visitas ao site de um determinado endere\u00e7o IP. A primeira etapa \u00e9 reunir os endere\u00e7os IP das pessoas da sua empresa que podem estar acessando o site para fins comerciais e n\u00e3o para fins relacionados ao cliente. A maneira mais f\u00e1cil de encontrar seu endere\u00e7o IP \u00e9 acessar o Google e digitar \"Qual \u00e9 o meu endere\u00e7o IP?\".<\/p>\n<p>Depois de determinar os endere\u00e7os IP que deseja excluir, voc\u00ea dever\u00e1 criar um novo filtro em sua conta do Analytics. Encontre instru\u00e7\u00f5es passo a passo sobre como fazer isso <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034823\" target=\"_blank\" rel=\"noopener\">aqui<\/a>. Uma vez criado, voc\u00ea <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034840?hl=en\" target=\"_blank\" rel=\"noopener\">configur\u00e1-lo<\/a> para excluir esses endere\u00e7os.<\/p>\n<p><strong>Uma observa\u00e7\u00e3o sobre an\u00e1lise<\/strong><\/p>\n<p>Mais uma vez, estamos ficando sem tempo e sem espa\u00e7o. H\u00e1 muito a ser abordado quando se trata do Google Analytics! Esperamos que essas dicas pelo menos o ajudem a come\u00e7ar a trabalhar. Mas h\u00e1 uma coisa com a qual voc\u00ea deve se familiarizar antes de come\u00e7ar: a estrutura da conta do Google Analytics - uma hierarquia que ajuda voc\u00ea a controlar e usar sua conta.<\/p>\n<ul>\n<li>Um <em>organiza\u00e7\u00e3o<\/em> \u00e9 o n\u00edvel superior e representa a empresa\/neg\u00f3cio e os produtos da conta. Voc\u00ea pode acessar suas contas de produtos e gerenciar usu\u00e1rios e permiss\u00f5es de produtos aqui.<\/li>\n<li>Um <em>conta<\/em> \u00e9 o ponto de acesso ao seu Analytics, e uma ou mais contas podem pertencer a uma organiza\u00e7\u00e3o (por exemplo, um site pessoal e um site comercial podem pertencer \u00e0 mesma conta e organiza\u00e7\u00e3o).<\/li>\n<li>A <em>propriedade<\/em> \u00e9 um site, aplicativo m\u00f3vel ou aplicativo de ponto de venda. Cada propriedade ter\u00e1 sua pr\u00f3pria ID de rastreamento.<\/li>\n<li>A <em>visualiza\u00e7\u00e3o<\/em> \u00e9 onde voc\u00ea acessa os relat\u00f3rios. Voc\u00ea pode atribuir visualiza\u00e7\u00f5es aos funcion\u00e1rios para que eles possam analisar seus dados e relat\u00f3rios.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Agora voc\u00ea est\u00e1 pronto para come\u00e7ar! No entanto, se ainda n\u00e3o estiver com vontade de lidar com o Google Analytics, compartilharemos algumas op\u00e7\u00f5es alternativas com base em suas metas, objetivos e modelo de neg\u00f3cios em uma publica\u00e7\u00e3o futura, portanto, fique atento! Por enquanto, se voc\u00ea tiver alguma opini\u00e3o ou coment\u00e1rio sobre as informa\u00e7\u00f5es que compartilhamos, deixe-os nos coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics offers so many options and so much information it can be overwhelming! But don\u2019t let all that scare you away because, as mentioned in a previous article, it\u2019s the one analytics tool that rules them all when it comes to gathering web data. And it\u2019s time to put it to work for you. [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Analytics offers so many options and so much information it can be overwhelming! 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