{"id":16409,"date":"2018-05-09T15:21:21","date_gmt":"2018-05-09T21:21:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=16409"},"modified":"2018-05-09T15:21:21","modified_gmt":"2018-05-09T21:21:21","slug":"alternatives-to-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/alternatives-to-google-analytics\/","title":{"rendered":"Alternativas ao Google Analytics"},"content":{"rendered":"<p>Recentemente, passamos algum tempo<a href=\"https:\/\/memberpress.com\/pt\/one-tool-to-rule-them-all-google-analytics\/\" target=\"_blank\" rel=\"noopener\"> Apresentando a voc\u00ea o Google Analytics<\/a> e lhe dar um <a href=\"https:\/\/memberpress.com\/pt\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\" rel=\"noopener\">vis\u00e3o geral de seus recursos<\/a>. Talvez isso tenha ajudado voc\u00ea a decidir come\u00e7ar a us\u00e1-lo ou, se j\u00e1 o fazia, a se aprofundar mais. Mas talvez ela seja um pouco esmagadora demais por causa de suas complexidades e voc\u00ea n\u00e3o tenha tempo para aprender como faz\u00ea-la funcionar para sua empresa. Voc\u00ea adora o fato de ser gratuito, mas simplesmente n\u00e3o tem tempo para investir nele porque tamb\u00e9m est\u00e1 tentando administrar um neg\u00f3cio. E voc\u00ea realmente n\u00e3o pode pagar a vers\u00e3o paga (que, segundo consta, tem um custo de <a href=\"https:\/\/www.performics.com\/google-releases-analytics-360-suite-first-impressions\/\" target=\"_blank\" rel=\"noopener\">pre\u00e7o de $150.000<\/a> por ano!).<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a82eae52378c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a82eae52378c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/alternatives-to-google-analytics\/#Kissmetrics\" >Kissmetrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/alternatives-to-google-analytics\/#AFS_Analytics\" >An\u00e1lise do AFS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/alternatives-to-google-analytics\/#Matomo\" >Matomo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/alternatives-to-google-analytics\/#Which_path\" >Qual caminho?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ent\u00e3o, o que voc\u00ea faz? Bem, voc\u00ea procura alternativas, \u00e9 claro. A vers\u00e3o gratuita do Analytics \u00e9, conforme discutido, abrangente - voc\u00ea pode fazer com que ela funcione para qualquer modelo de neg\u00f3cios que voc\u00ea tenha e para quaisquer insights de que precise -, mas ela pode afog\u00e1-lo com suas possibilidades aparentemente infinitas. Ent\u00e3o, voc\u00ea dedica muito tempo para aprend\u00ea-la ou paga uma taxa razo\u00e1vel por um servi\u00e7o que seja mais f\u00e1cil de aprender e usar - talvez at\u00e9 mesmo um que atenda \u00e0s suas necessidades comerciais e anal\u00edticas logo de cara? <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>?<\/p>\n<p>Boa pergunta! \u00c9 por isso que decidimos fazer uma busca por ferramentas de an\u00e1lise para ver se conseguimos encontrar algumas alternativas para suas necessidades de an\u00e1lise, que podem custar um pouco (embora n\u00e3o $150k!), mas que t\u00eam suporte integrado para ajud\u00e1-lo a execut\u00e1-las.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kissmetrics\"><\/span>Kissmetrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A primeira parada da turn\u00ea da ferramenta anal\u00edtica \u00e9 <a href=\"https:\/\/www.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a>A Kissmetrics, Inc., cujos produtos se concentram na medi\u00e7\u00e3o dos padr\u00f5es de comportamento dos clientes para que voc\u00ea possa entender o que eles est\u00e3o fazendo no seu site. Essas m\u00e9tricas o ajudam a determinar quais eventos (comportamentos rastreados pela Kissmetrics) est\u00e3o levando os clientes aos seus produtos e o que est\u00e1 acontecendo para afast\u00e1-los. A Kissmetrics faz isso fornecendo relat\u00f3rios de insight de padr\u00f5es de comportamento e relat\u00f3rios de popula\u00e7\u00f5es (segmentos de pessoas com base no comportamento delas em seu site) que o ajudam a direcionar seus clientes com campanhas apropriadas com base em padr\u00f5es de engajamento.<\/p>\n<p>Se voc\u00ea est\u00e1 preocupado com o tempo que pode levar para aprender a usar o Kissmetrics, n\u00e3o se preocupe: sua compra vem com um pacote de treinamento de implementa\u00e7\u00e3o padr\u00e3o e um representante de atendimento ao cliente dedicado. A Kissmetrics tamb\u00e9m tem parceria com empresas de consultoria de an\u00e1lise com as quais voc\u00ea pode trabalhar se precisar de mais ajuda. Al\u00e9m disso, o Kissmetrics pode ser integrado aos aplicativos e plataformas que voc\u00ea usa atualmente, para que voc\u00ea n\u00e3o precise come\u00e7ar do zero.<\/p>\n<p>Como um b\u00f4nus \u00fatil, a Kissmetrics oferece um artigo bem pesquisado e escrito de forma inteligente <a href=\"https:\/\/blog.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">blog<\/a> que n\u00e3o se concentra em seus produtos, mas em como melhorar o marketing para um p\u00fablico on-line. Ponto!<\/p>\n<p>E agora as etiquetas de pre\u00e7o: O pacote de n\u00edvel b\u00e1sico, Growth, custa $500 por m\u00eas, se cobrado mensalmente, e $400 por m\u00eas, se cobrado anualmente. O pacote Power custa $850 por m\u00eas com faturamento mensal e $680 por m\u00eas com faturamento anual. \u00c9 necess\u00e1rio entrar em contato com a Kissmetrics para obter o pre\u00e7o do pacote Enterprise. E outro b\u00f4nus - eles oferecem um teste gratuito para que voc\u00ea possa ver se ele se adapta \u00e0 sua empresa. Solicite uma demonstra\u00e7\u00e3o gratuita em seu site <a href=\"https:\/\/grow.kissmetrics.com\/request-a-demo?kme=Clicked%20Request%20Demo&km_CTA%20Location=homepage%20Global%20Nav\" target=\"_blank\" rel=\"noopener\">aqui<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AFS_Analytics\"><\/span>An\u00e1lise do AFS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.afsanalytics.com\" target=\"_blank\" rel=\"noopener\">An\u00e1lise do AFS<\/a> pode ser usado em conjunto com o Google Analytics como uma forma de acessar recursos avan\u00e7ados ou pode ser usado sozinho. Seu pacote completo oferece m\u00e9tricas, an\u00e1lise do comportamento do usu\u00e1rio e uma ferramenta de SEO. E sua ferramenta de an\u00e1lise da Web permite rastrear seus dados e obter relat\u00f3rios atualizados em tempo real. Voc\u00ea tamb\u00e9m obt\u00e9m rastreamento de eventos (atividades ou a\u00e7\u00f5es em seu site): cliques, reprodu\u00e7\u00e3o de v\u00eddeos, downloads, tempo gasto em formul\u00e1rios e muito mais. Se voc\u00ea administra um site de com\u00e9rcio eletr\u00f4nico, obt\u00e9m insights sobre vendas em tempo real e um relat\u00f3rio sobre os produtos vendidos.<\/p>\n<p>E todas essas informa\u00e7\u00f5es valiosas s\u00e3o facilmente acessadas a partir de um painel de controle compat\u00edvel com dispositivos m\u00f3veis, onde voc\u00ea pode ver seus relat\u00f3rios. H\u00e1 at\u00e9 mesmo um mapa de calor que permite ver onde seus clientes est\u00e3o passando o tempo em seu site, o que \u00e9 perfeito para alunos visuais e fascinantes em geral! E se voc\u00ea estiver curioso para saber quais termos os clientes est\u00e3o pesquisando em seu site, o <a href=\"https:\/\/memberpress.com\/go\/AFSAnalytics\/\" title=\"Link de afiliado do AFS Analytics\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">An\u00e1lise do AFS<\/a> O algoritmo re\u00fane essas informa\u00e7\u00f5es para voc\u00ea.<\/p>\n<p>A instala\u00e7\u00e3o do AFS Analytics \u00e9 semelhante \u00e0 instala\u00e7\u00e3o do Google Analytics por meio de um snippet de rastreamento Javascript, e o AFS fornece guias do desenvolvedor para ajud\u00e1-lo a solucionar problemas. Se voc\u00ea estiver usando o WordPress, h\u00e1 um plug-in dispon\u00edvel. Se voc\u00ea n\u00e3o quiser tentar instal\u00e1-lo por conta pr\u00f3pria, o AFS fez uma parceria com a DataSense para servi\u00e7os de instala\u00e7\u00e3o.<\/p>\n<p>Mesmo com seus recursos limitados, o plano gratuito do AFS \u00e9 um \u00f3timo ponto de partida. Seus planos pagos custam $11,86 por m\u00eas para o plano Silver e $35,16 por m\u00eas para o plano Gold. Eles oferecem um plano de v\u00e1rios sites por $4,08 por site por m\u00eas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Matomo\"><\/span>Matomo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/matomo.org\" target=\"_blank\" rel=\"noopener\">Matomo<\/a> (anteriormente Piwik) \u00e9 o que se chama de <a href=\"https:\/\/www.howtogeek.com\/129967\/htg-explains-what-is-open-source-software-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener\">c\u00f3digo aberto<\/a> programa de an\u00e1lise de software. \"C\u00f3digo aberto\" significa que voc\u00ea pode baix\u00e1-lo e personaliz\u00e1-lo.<\/p>\n<p>O Matomo tem duas vers\u00f5es: uma vers\u00e3o gratuita para hospedar e executar voc\u00ea mesmo ou uma vers\u00e3o acess\u00edvel hospedada na nuvem. Se voc\u00ea n\u00e3o tiver aptid\u00e3o t\u00e9cnica, a vers\u00e3o hospedada na nuvem \u00e9 provavelmente a melhor op\u00e7\u00e3o, pois voc\u00ea pagar\u00e1 pelo suporte e pela ajuda necess\u00e1rios para instalar e executar o Matomo.<\/p>\n<p>Ambas as vers\u00f5es permitem que voc\u00ea re\u00fana e analise informa\u00e7\u00f5es importantes sobre seus clientes, como visitas a p\u00e1ginas, taxas de convers\u00e3o de metas, downloads de produtos e pesquisas de palavras-chave. Outros recursos incluem um painel de controle personaliz\u00e1vel, rastreamento de eventos, rastreamento de conte\u00fado, rastreamento de campanhas, relat\u00f3rios de velocidade do site e da p\u00e1gina, rastreamento em tempo real, rastreamento de palavras-chave do mecanismo de pesquisa, mapas de calor e muito mais. Tamb\u00e9m n\u00e3o h\u00e1 limite de dados, e o Matomo permite a integra\u00e7\u00e3o com muitos sistemas de gerenciamento de conte\u00fado, inclusive o WordPress, e lojas on-line de com\u00e9rcio eletr\u00f4nico.<\/p>\n<p>A vers\u00e3o auto-hospedada exige que voc\u00ea tenha seu pr\u00f3prio servidor, e voc\u00ea dever\u00e1 atualiz\u00e1-lo com frequ\u00eancia para obter os recursos mais recentes e mant\u00ea-lo r\u00e1pido e seguro. As vers\u00f5es hospedadas na nuvem custam a partir de $7,50 por m\u00eas para pessoas f\u00edsicas e $25 por m\u00eas para empresas. O Matomo tamb\u00e9m oferece uma avalia\u00e7\u00e3o gratuita de trinta dias e <a href=\"https:\/\/demo.matomo.org\/index.php?module=CoreHome&action=index&idSite=3&period=day&date=yesterday#?idSite=3&period=day&date=yesterday&category=Dashboard_Dashboard&subcategory=1\" target=\"_blank\" rel=\"noopener\">demonstra\u00e7\u00e3o<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_path\"><\/span>Qual caminho?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c9 claro que as ferramentas que discutimos n\u00e3o s\u00e3o as \u00fanicas alternativas ao Google Analytics. O ponto principal para escolher a ferramenta de an\u00e1lise certa para a sua empresa \u00e9 que ela deve ser uma ferramenta na qual voc\u00ea possa realmente investir, seja em tempo ou dinheiro, de modo que, independentemente do que voc\u00ea invista, voc\u00ea obtenha muito mais resultados.<\/p>\n<p>\u00a0<\/p>\n<p><em>Ent\u00e3o, qual voc\u00ea usa? O Google Analytics ou uma alternativa? Se voc\u00ea usa uma alternativa, voc\u00ea a recomenda e por qu\u00ea? Deixe-nos saber nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. Maybe this helped you decide to start using it or, if you already were, to go more in-depth. But maybe it\u2019s just a bit too overwhelming because of its complexities and you don\u2019t have the time to [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. 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