{"id":16468,"date":"2018-06-06T10:42:14","date_gmt":"2018-06-06T16:42:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=16468"},"modified":"2020-09-18T09:24:32","modified_gmt":"2020-09-18T15:24:32","slug":"content-help-dont-think-thin-think-substance","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/content-help-dont-think-thin-think-substance\/","title":{"rendered":"Ajuda com o conte\u00fado: N\u00e3o pense em magreza. Pense em subst\u00e2ncia."},"content":{"rendered":"<p>Hoje vamos falar sobre conte\u00fado: o curto e o longo. Recentemente, discutimos <a href=\"https:\/\/memberpress.com\/pt\/how-to-be-10x-better-with-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conte\u00fado 10X<\/a> e a diferen\u00e7a entre <a href=\"https:\/\/memberpress.com\/pt\/informational-and-promotional-content-what-are-you-writing-anyway\/\" target=\"_blank\" rel=\"noopener noreferrer\">promocional e informativo<\/a> conte\u00fado. Mas ainda n\u00e3o falamos sobre os dois extremos do espectro de conte\u00fado: o formato fino e o longo. Agora, para deixar claro, esses n\u00e3o s\u00e3o lados opostos de uma moeda de conte\u00fado ou metades um do outro; n\u00e3o, \u00e9 um pouco mais complicado do que isso.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a55c9de986f8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55c9de986f8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/content-help-dont-think-thin-think-substance\/#Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\" >Thin Content: o que \u00e9 e por que \u00e9 ruim para os neg\u00f3cios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/content-help-dont-think-thin-think-substance\/#Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\" >Conte\u00fado de formato longo Fa\u00e7a dele parte de seu arsenal de conte\u00fado<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>O que \u00e9 magro? Conte\u00fado fino \u00e9 algo de que voc\u00ea deve se afastar - como uma praga. O conte\u00fado longo, por outro lado, \u00e9 um bom conte\u00fado, como 10X ou promocional ou informativo. De fato, \u00e9 melhor do que bom - \u00e9 excelente! E, embora seja necess\u00e1rio muito tempo e esfor\u00e7o para produzi-lo, o ROI vale a pena. O que esperamos que voc\u00ea aprenda com esta postagem \u00e9 como pensar em subst\u00e2ncia, e n\u00e3o em espessura, ao criar seu blog, site e neg\u00f3cios.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\"><\/span>Conte\u00fado superficial: O que \u00e9 e por que \u00e9 ruim para os neg\u00f3cios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O conte\u00fado superficial tem pouco ou nenhum valor, o que significa que o leitor n\u00e3o tem nada a ganhar com isso. \u00c9 de baixa qualidade e carece de informa\u00e7\u00f5es detalhadas e confi\u00e1veis.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Al\u00e9m de ser uma perda de tempo para os leitores, o conte\u00fado superficial \u00e9 ruim para <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> porque o Google Panda - uma atualiza\u00e7\u00e3o do algoritmo de resultados do mecanismo de pesquisa do Google, cujo objetivo \u00e9 eliminar sites de baixa qualidade e recompensar os de alta qualidade - o eliminar\u00e1. Embora o Google tenha lan\u00e7ado o Panda em 2011, as atualiza\u00e7\u00f5es recentes do algoritmo fizeram com que os criadores de conte\u00fado e os webmasters percebessem que o conte\u00fado de baixa qualidade ainda \u00e9 um problema. Como n\u00e3o queremos que voc\u00ea o coloque inadvertidamente em seu site e seja alvo do Panda, estamos aqui para ajud\u00e1-lo a entender exatamente o que \u00e9 thin content.<\/p>\n<ul>\n<li>Conte\u00fado duplicado<\/li>\n<\/ul>\n<p>A duplica\u00e7\u00e3o ocorre quando duas ou mais p\u00e1ginas t\u00eam as mesmas informa\u00e7\u00f5es, ou seja, quando h\u00e1 dois URLs com links para o mesmo conte\u00fado. Tamb\u00e9m acontece quando v\u00e1rias p\u00e1ginas compartilham o mesmo texto, como o texto que descreve os servi\u00e7os de uma empresa para todos os locais que ela atende. A solu\u00e7\u00e3o para esse problema? Tenha uma p\u00e1gina que descreva os servi\u00e7os e, em seguida, publique links individuais para os locais separados, nos quais voc\u00ea descreve as diferen\u00e7as, se houver, dos servi\u00e7os de cada local.<\/p>\n<ul>\n<li>Conte\u00fado raspado<\/li>\n<\/ul>\n<p>\"Scraping\" \u00e9 quando voc\u00ea pega o conte\u00fado de outro site e o copia e cola diretamente em seu site, seja na \u00edntegra ou em grandes partes. Al\u00e9m de ser ruim para o SEO, voc\u00ea pode estar correndo o risco de violar direitos autorais. N\u00e3o h\u00e1 problema em citar o trabalho de outra pessoa, mas somente se voc\u00ea der o devido cr\u00e9dito e n\u00e3o o usar como se fosse seu. O conte\u00fado citado deve <i>suporte<\/i> seu trabalho original.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Conte\u00fado gerado automaticamente<\/li>\n<\/ul>\n<p>Esse tipo de conte\u00fado \u00e9 exatamente o que parece: conte\u00fado gerado por um programa e n\u00e3o por um ser humano. \u00c0s vezes, o texto gerado produz par\u00e1grafos com palavras e frases aleat\u00f3rias que n\u00e3o fazem sentido para o leitor, mas que cont\u00eam palavras-chave que um usu\u00e1rio pode pesquisar. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721306?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">O Google lista exemplos<\/a> de conte\u00fado gerado automaticamente, mas \u00e9 uma boa regra geral simplesmente gerar conte\u00fado original de qualquer forma - ele \u00e9 mais importante para o ser humano que o l\u00ea.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Conte\u00fado de afiliados<\/li>\n<\/ul>\n<p>Deseja apresentar produtos de afiliados em seu site? Embora isso seja certamente aceit\u00e1vel, certifique-se de adicionar seus pr\u00f3prios par\u00e1grafos descritivos e informa\u00e7\u00f5es ao conte\u00fado para que ele seja diferenciado do site do afiliado. E \u00e9 um bom neg\u00f3cio explicar como um determinado produto de afiliado beneficia os clientes e tamb\u00e9m fornecer a eles informa\u00e7\u00f5es sobre pre\u00e7os e compras.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>P\u00e1ginas de porta<\/li>\n<\/ul>\n<p>S\u00e3o sites ou p\u00e1ginas criados com o \u00fanico objetivo de obter uma classifica\u00e7\u00e3o elevada nas consultas de pesquisa e impulsionar o SEO. Eles agem como uma \"porta\" - talvez mais precisamente descritos como um aro - entre o usu\u00e1rio e o conte\u00fado que ele est\u00e1 tentando acessar. Essas p\u00e1ginas n\u00e3o cont\u00eam conte\u00fado valioso, mas sim links que levam o usu\u00e1rio mais fundo no site.<\/p>\n<p>Ent\u00e3o, como corrigir o problema de pouco conte\u00fado? Bem, a resposta mais f\u00e1cil \u00e9, em primeiro lugar, n\u00e3o escrever ou criar. No entanto, se voc\u00ea criar inadvertidamente uma p\u00e1gina com pouco conte\u00fado (o que \u00e0s vezes pode acontecer), poder\u00e1 encontr\u00e1-la fazendo um <a href=\"https:\/\/memberpress.com\/pt\/why-you-should-perform-content-audits-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditoria de conte\u00fado<\/a> de seu site.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\"><\/span>Conte\u00fado de formato longo: Torne-o parte de seu arsenal de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sejamos claros: a solu\u00e7\u00e3o para evitar conte\u00fado pobre n\u00e3o \u00e9 necessariamente escrever artigos mais longos. \u00c9 escrever mais <i>substantivo<\/i> pe\u00e7as. No entanto, o conte\u00fado de formato longo certamente se enquadra nessa categoria mais substancial porque, se voc\u00ea for escrever sobre algo que ofere\u00e7a aos leitores uma li\u00e7\u00e3o e que mostre sua autoridade no assunto, \u00e9 fundamental escrever um artigo mais longo e informativo. O que os leitores est\u00e3o buscando - e o que os algoritmos do Google est\u00e3o programados para encontrar - s\u00e3o artigos mais substanciais, e n\u00e3o apenas uma p\u00e1gina de conte\u00fado superficial.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Embora n\u00e3o exista uma contagem m\u00e1gica de palavras que qualifique um artigo como longo, voc\u00ea pode pensar nele como um trabalho de pesquisa em vez de um ensaio. H\u00e1 quatro anos, os especialistas diziam que conte\u00fado longo era aquele que excedia 1.200 palavras. Mas n\u00e3o \u00e9 mais assim. Voc\u00ea est\u00e1 olhando para a faixa de 4.000, mais ou menos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>N\u00e3o se desespere - isso pode ser feito! E, enquanto estiver produzindo, voc\u00ea pode manter os leitores atualizados sobre o seu progresso, com a promessa de que algo muito especial e que vale a pena esperar est\u00e1 por vir.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Ent\u00e3o, o que voc\u00ea pode criar? Ebooks, <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos eletr\u00f4nicos<\/a>Algumas ideias s\u00e3o: guias e folhetos de produtos, estudos de caso, publica\u00e7\u00f5es em white papers e apresenta\u00e7\u00f5es. Todos esses projetos s\u00e3o grandes, mas valem a pena se forem bem feitos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Talvez o maior atrativo para escrever conte\u00fado longo seja o fato de que, em geral, ele o ajudar\u00e1 nas classifica\u00e7\u00f5es.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Por qu\u00ea?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>\u00c9 uma autoridade. Novamente, se voc\u00ea puder escrever sobre algo detalhadamente, \u00e9 porque tem mais conhecimento sobre o assunto do que seus concorrentes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Ela \u00e9 perene. Voc\u00ea n\u00e3o gostaria de dedicar muito tempo e esfor\u00e7o a um artigo que vai expirar em alguns meses. Talvez seja necess\u00e1rio atualizar o artigo \u00e0 medida que as coisas mudam em seu setor, mas a base permanecer\u00e1 inalterada.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>\u00c9 mais focado. Ao selecionar t\u00f3picos para suas pe\u00e7as de conte\u00fado longo, restrinja seu escopo e escreva conte\u00fado que se aprofunde no que voc\u00ea pode fazer pelos clientes de sua \u00e1rea.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Ele pode ser fechado com associa\u00e7\u00f5es. O conte\u00fado protegido tem mais valor do que o n\u00e3o protegido porque, como diz o clich\u00ea, voc\u00ea recebe pelo que pagou. Embora o conte\u00fado longo n\u00e3o protegido ainda seja \u00fatil, o conte\u00fado protegido por meio de um site de associa\u00e7\u00e3o d\u00e1 ao seu conte\u00fado uma vantagem ao guard\u00e1-lo para os leitores que gastar\u00e3o tempo e dinheiro para l\u00ea-lo (o que, \u00e9 claro, significa que voc\u00ea precisar\u00e1 escrever e produzi-lo para que valha o tempo e o dinheiro deles).<\/li>\n<\/ul>\n<ul>\n<li>Qualidade acima de quantidade - sempre. Para n\u00e3o parecer um disco arranhado (ou conte\u00fado duplicado!), basta dizer que os leitores valorizam mais uma parte substantiva de conte\u00fado informativo e confi\u00e1vel do que v\u00e1rias partes menores que n\u00e3o lhes d\u00e3o nada.<\/li>\n<\/ul>\n<p><i>Ent\u00e3o, o que voc\u00ea achou desta postagem? Tem alguma dica para evitar conte\u00fado superficial ou para escrever pe\u00e7as de conte\u00fado longo? N\u00f3s (e nossos leitores) adorar\u00edamos saber, ent\u00e3o deixe um coment\u00e1rio abaixo!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re talking about content: the short and long of it. We recently discussed 10X content and the difference between promotional and informational content. But we haven\u2019t talked about two ends of the content spectrum: thin and long-form. Now, to be clear, these aren\u2019t opposite sides of a content coin or each other\u2019s halves; no, [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today we\u2019re talking about content: the short and long of it. 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