{"id":16468,"date":"2018-06-06T10:42:14","date_gmt":"2018-06-06T16:42:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=16468"},"modified":"2020-09-18T09:24:32","modified_gmt":"2020-09-18T15:24:32","slug":"content-help-dont-think-thin-think-substance","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/content-help-dont-think-thin-think-substance\/","title":{"rendered":"Content Help: Don\u2019t Think Thin. Think Substance."},"content":{"rendered":"<p>Today we\u2019re talking about content: the short and long of it. We recently discussed <a href=\"https:\/\/memberpress.com\/how-to-be-10x-better-with-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">10X content<\/a> and the difference between <a href=\"https:\/\/memberpress.com\/informational-and-promotional-content-what-are-you-writing-anyway\/\" target=\"_blank\" rel=\"noopener noreferrer\">promotional and informational<\/a> content. But we haven\u2019t talked about two ends of the content spectrum: thin and long-form. Now, to be clear, these aren\u2019t opposite sides of a content coin or each other\u2019s halves; no, it\u2019s a little more complicated than that.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b60d74bd38c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b60d74bd38c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/content-help-dont-think-thin-think-substance\/#Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\" >Thin Content What It Is and Why It\u2019s Bad for Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/content-help-dont-think-thin-think-substance\/#Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\" >Long-Form Content Make It Part of Your Content Arsenal<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The skinny? Thin content is something you want to stay away from\u2014like the plague. Long-form content, on the other hand, is good content, like 10X or promotional or informational. In fact, it\u2019s better than good\u2014it\u2019s excellent! And while it takes a lot of time and effort to produce it, the ROI is worth it. What we\u2019re hoping you learn from this post is how to think substance, not thin, as you build your blog, site, and business.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\"><\/span>Thin Content: What It Is and Why It\u2019s Bad for Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thin content has little or no value, meaning there\u2019s no takeaway for the reader. It\u2019s low quality and lacks in-depth, authoritative information.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Aside from being a waste of readers\u2019 time, thin content is bad for <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> efforts because Google Panda\u2014an update to Google\u2019s search-engine-results algorithm whose purpose is to weed out low-quality sites and reward high-quality ones\u2014will strike it down. Although Google released Panda in 2011, recent updates to the algorithm have made content creators and web masters realize that thin content is still a problem. Since we don\u2019t want you inadvertently putting it on your site and being targeted by Panda, we\u2019re here to help you understand exactly what thin content is.<\/p>\n<ul>\n<li>Duplicate Content<\/li>\n<\/ul>\n<p>Duplication happens when two or more pages have the same information, i.e., when there two URLs link to the same content. It also happens when several pages share the same text, such as text that describes a business\u2019s services for all of the locations it serves. The solution for this problem? Have one page that describes services, then post individual links for the separate locations, where you describe the differences, if any, of each location\u2019s services.<\/p>\n<ul>\n<li>Scraped Content<\/li>\n<\/ul>\n<p>\u201cScraping\u201d is when you take content from another site and copy and paste it directly onto your site, either in its entirety or in big chunks. Not only is this bad for SEO, you could be in danger of copyright infringement. It\u2019s okay to quote someone else\u2019s work\u2014but only if you give credit where it\u2019s due and don\u2019t use it as your own. Quoted content should <i>support<\/i> your original work.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Automatically Generated Content<\/li>\n<\/ul>\n<p>This type of content is exactly what it sounds like: content generated by a program rather than a human. Sometimes generated text produces paragraphs with random words and sentences that make no sense to the reader but which contain keywords a user may search. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721306?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google lists examples<\/a> of autogenerated content, but it\u2019s a good rule of thumb to simply generate original content anyway\u2014it matters more to the human who reads it.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Affiliate Content<\/li>\n<\/ul>\n<p>Want to feature affiliate products on your site? While it\u2019s certainly kosher to do so, be sure you add your own descriptive paragraphs and information to the content so it\u2019s differentiated from the affiliate website. And it\u2019s just good business to explain how a certain affiliate product benefits customers and to also give them any pricing and purchasing information.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Doorway Pages<\/li>\n<\/ul>\n<p>These are sites or pages created for the sole purpose of ranking highly in search queries and boosting SEO. They act as a \u201cdoor\u201d\u2014perhaps more accurately described as a hoop\u2014between the user and the content they are trying to reach. These pages don\u2019t contain valuable content but rather links that take the user deeper into the site.<\/p>\n<p>So how do you fix the thin-content issue? Well, the easy answer is to not write or create it in the first place. However, if you inadvertently create a thin-content page (which can sometimes happen), you can find it by doing a <a href=\"https:\/\/memberpress.com\/why-you-should-perform-content-audits-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">content audit<\/a> of your site.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\"><\/span>Long-Form Content: Make It Part of Your Content Arsenal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s be clear: The solution to avoiding thin content isn\u2019t necessarily to write longer pieces. It\u2019s to write more <i>substantive<\/i> pieces. However, long-form content certainly falls into this more-substantive category because if you\u2019re going to write about something that gives readers a takeaway and that shows your authority on the subject, then writing a longer, more informative piece is key. What readers are craving\u2014and what Google\u2019s algorithms are programmed to find\u2014are meatier articles and not just page fluff.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>While there isn\u2019t a magic word count that qualifies a piece as long-form, you can think of it as a research paper rather than an essay. Four years ago, experts were saying long-form content was content that exceeded 1,200 words. But not anymore. You\u2019re looking at the 4,000-give-or-take range.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Don\u2019t gasp\u2014it can be done! And while you\u2019re producing it, you can keep readers updated on your progress, with the promise that something extra special and worth waiting for is coming down the pike.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>So what can you create? Ebooks, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a>, product guides and brochures, case studies, white-paper posts, and presentations are a few ideas. They are all big projects but worth it if done right.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Perhaps the biggest draw to write long-form content is that it will, by and large, help you in your rankings.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Why?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>It\u2019s authoritative. Again, if you can write about something at length, it\u2019s because you have more knowledge about it than your competitors.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>It\u2019s evergreen. You wouldn\u2019t want to put a lot of time and effort into a piece that is going to expire in a few months. You may need to update the piece as things in your industry change, but the foundation will remain unchanged.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>It\u2019s more focused. In selecting topics for your long-form content pieces, narrow your scope and write content that drills down to what you can do for the customers in your field.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>It can be gated with memberships. Protected content has more value than ungated because, as the clich\u00e9 goes, you get what you pay for. While having ungated long-form content is still useful, gated content via a membership site gives your content that edge by saving it for readers who will spend the time and money to read it (which, of course, means you\u2019ll need to write and produce it so it\u2019s worth their time and money).<\/li>\n<\/ul>\n<ul>\n<li>Quality over quantity\u2014every time. Lest we start sounding like a broken record (or duplicated content!), suffice it to say that readers value one substantive piece of authoritative, informative content than several smaller pieces that give them nothing.<\/li>\n<\/ul>\n<p><i>So, what did you take away from this post? Got any tips for avoiding thin content or for writing long-form content pieces? We (and our readers) would love to know, so leave us a comment below!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re talking about content: the short and long of it. We recently discussed 10X content and the difference between promotional and informational content. But we haven\u2019t talked about two ends of the content spectrum: thin and long-form. Now, to be clear, these aren\u2019t opposite sides of a content coin or each other\u2019s halves; no, [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today we\u2019re talking about content: the short and long of it. 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