{"id":16477,"date":"2018-06-13T05:43:04","date_gmt":"2018-06-13T11:43:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=16477"},"modified":"2018-06-13T05:43:04","modified_gmt":"2018-06-13T11:43:04","slug":"its-time-to-stop-focusing-on-word-count","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/its-time-to-stop-focusing-on-word-count\/","title":{"rendered":"\u00c9 hora de parar de se concentrar na contagem de palavras"},"content":{"rendered":"<p>Vamos direto ao ponto: a contagem de palavras n\u00e3o \u00e9 o aspecto mais importante de seu blog. Os leitores n\u00e3o est\u00e3o preocupados com o n\u00famero de palavras em uma postagem. Eles est\u00e3o se concentrando no conte\u00fado e, o que \u00e9 mais importante, nos pontos que os tocam.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4adc7b8b9e9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4adc7b8b9e9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/its-time-to-stop-focusing-on-word-count\/#Good_Content_Matters\" >Bom conte\u00fado \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/its-time-to-stop-focusing-on-word-count\/#Short_Posts\" >Postagens curtas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/its-time-to-stop-focusing-on-word-count\/#Long_Posts\" >Postagens longas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/its-time-to-stop-focusing-on-word-count\/#How_to_Figure_It_Out\" >Como descobrir isso<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ent\u00e3o, por que existe uma contagem de palavras?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>A quest\u00e3o \u00e9 a seguinte: o n\u00famero de palavras em uma publica\u00e7\u00e3o \u00e9 um detalhe superficial. O que faz com que as pessoas se interessem e queiram compartilhar uma publica\u00e7\u00e3o \u00e9 o que elas aprendem com ela. As contagens de palavras sugeridas v\u00eam de pesquisas que dizem que um determinado n\u00famero de palavras em uma publica\u00e7\u00e3o afeta o tempo de aten\u00e7\u00e3o do leitor, a \"capacidade de compartilhamento\" da publica\u00e7\u00e3o e os fatores de \"capacidade de localiza\u00e7\u00e3o\" que aumentam sua classifica\u00e7\u00e3o no Google. Portanto, em resumo: a contagem de palavras \u00e9 mais como uma diretriz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_Content_Matters\"><\/span>Bom conte\u00fado \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Guru de marketing e influenciador da web <a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">Neil Patel diz<\/a> a contagem de palavras \"s\u00f3 importa se o conte\u00fado for bom\". Ent\u00e3o, o que torna o conte\u00fado bom? Ele precisa ter qualidade e subst\u00e2ncia e precisa realizar algo - ou seja, precisa ter um objetivo. Ele precisa ser mais do que palavras em uma p\u00e1gina (ou em uma tela).<\/p>\n<p>E \u00e9 por isso que, em um artigo recente, sugerimos que voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/content-help-dont-think-thin-think-substance\/\" target=\"_blank\" rel=\"noopener\">pensar <i>subst\u00e2ncia<\/i><\/a>Isso se deve ao fato de que alguns t\u00f3picos podem ser abordados em apenas duzentas palavras, enquanto outros podem ser expostos em mais de quatro mil palavras. E \u00e9 tamb\u00e9m por isso que observamos que o conte\u00fado superficial (que n\u00e3o tem qualidade) <i>n\u00e3o \u00e9<\/i> igual ao conte\u00fado curto (que tem uma conclus\u00e3o).<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>E aqui vai outra dica: a maioria dos leitores n\u00e3o est\u00e1 lendo cada palavra da p\u00e1gina. Sua publica\u00e7\u00e3o est\u00e1 competindo com o resto da vida do leitor: trabalho, fam\u00edlia etc. (sem mencionar outros conte\u00fados). Na maioria das vezes, os leitores est\u00e3o procurando os pontos principais e observando os t\u00edtulos, subt\u00edtulos e listas de itens. <a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\">Pesquisa<\/a> mostra que apenas 20 a 28% do seu conte\u00fado \u00e9 lido. Ent\u00e3o, por que desperdi\u00e7ar tempo enchendo a p\u00e1gina com bobagens?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Short_Posts\"><\/span>Postagens curtas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Se voc\u00ea puder dizer o que deseja em menos palavras e deixar o leitor seguir seu caminho, por que n\u00e3o fazer isso? \u00c9 claro que isso n\u00e3o significa que voc\u00ea deve escrever algumas palavras apenas para ter conte\u00fado em seu blog. \u00c0s vezes, \u00e9 preciso muito mais trabalho para ser curto, doce e direto ao ponto, porque voc\u00ea est\u00e1 se aprofundando no cerne das informa\u00e7\u00f5es que deseja compartilhar.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Elementos de uma boa postagem curta:<\/p>\n<ul>\n<li>Prende a aten\u00e7\u00e3o do leitor<\/li>\n<li>Vai direto ao ponto<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Tem uma chamada \u00e0 a\u00e7\u00e3o clara<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Evita palavras extras apenas para preencher uma p\u00e1gina<\/li>\n<\/ul>\n<p>As postagens curtas s\u00e3o boas para:<\/p>\n<ul>\n<li>Lan\u00e7amentos de produtos ou servi\u00e7os<\/li>\n<li>Convites para assinar seu boletim informativo<\/li>\n<li>Blogueiros que publicam conte\u00fado todos os dias (porque escrever postagens longas diariamente provavelmente equivale a apenas escrever postagens em vez de administrar um neg\u00f3cio)<\/li>\n<\/ul>\n<p>Se voc\u00ea quiser um bom exemplo de algu\u00e9m que publica posts curtos e de alta qualidade, leia <a href=\"https:\/\/seths.blog\" target=\"_blank\" rel=\"noopener\">Blog de Seth Godin<\/a>. Ele \u00e9 rei aqui porque \u00e9 capaz de dizer o que quer dizer de forma concisa e oferece aos leitores uma grande vantagem.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>(Como observa\u00e7\u00e3o, voc\u00ea notar\u00e1 que ele n\u00e3o enche o blog com imagens ou espa\u00e7os em branco. Elas est\u00e3o todas em uma p\u00e1gina que pode ser percorrida, em vez de p\u00e1ginas separadas. E isso funciona porque esse \u00e9 o estilo dele. Brilhante!)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_Posts\"><\/span>Postagens longas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E embora o Sr. Godin possa ser o rei das postagens curtas, para a maioria de n\u00f3s, o conte\u00fado longo \u00e9 o que reina no mundo atualmente. Um dos principais motivos \u00e9 o SEO, pois os rastreadores da Web do Google analisam tudo em sua p\u00e1gina: t\u00edtulos, subt\u00edtulos, cabe\u00e7alhos e as palavras da pr\u00f3pria postagem. Portanto, quanto mais palavras o Google tiver para analisar, melhor ser\u00e1 a classifica\u00e7\u00e3o do seu conte\u00fado. E quanto mais pessoas encontrarem seu blog, mais leitores voc\u00ea ter\u00e1 e maior ser\u00e1 a chance de eles se tornarem clientes pagantes. ROI para ganhar!<\/p>\n<p>Mas lembra-se daquela pequena estat\u00edstica que compartilhamos acima sobre como os leitores leem apenas de 20 a 28% de sua publica\u00e7\u00e3o? Pense neles como rastreadores tamb\u00e9m. Eles est\u00e3o examinando o t\u00edtulo, os subt\u00edtulos e as listas de itens e observando as imagens, como fotos, tabelas e gr\u00e1ficos, para entender a ess\u00eancia do artigo. \u00c9 por isso que a estrutura de artigos longos \u00e9 t\u00e3o importante.<\/p>\n<p>Os elementos da estrutura do artigo de formato longo incluem:<\/p>\n<ul>\n<li>Subt\u00edtulos que separam o texto para que o leitor possa encontrar rapidamente o conte\u00fado mais valioso\/aplic\u00e1vel a ele<\/li>\n<li>Recursos visuais que transmitem o tema da postagem e interrompem o texto<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Texto em negrito e it\u00e1lico que chamam a aten\u00e7\u00e3o do leitor e o ajudam a se concentrar<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Par\u00e1grafos curtos, com significados claros e sem palavras de preenchimento ou material superficial<\/li>\n<\/ul>\n<p>As postagens longas s\u00e3o boas para:<\/p>\n<ul>\n<li>Assuntos em que voc\u00ea \u00e9 um especialista em rela\u00e7\u00e3o ao seu campo ou setor<\/li>\n<li>T\u00f3picos que exigem pesquisa e discuss\u00e3o mais aprofundadas<\/li>\n<\/ul>\n<p>\u00c9 uma boa ideia n\u00e3o publicar artigos mais longos diariamente. Isso n\u00e3o apenas exige muito mais reda\u00e7\u00e3o de sua parte, mas cada postagem precisa de um tempo em destaque, e voc\u00ea quer dar ao seu p\u00fablico a oportunidade de digerir seus artigos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Figure_It_Out\"><\/span>Como descobrir isso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Em \u00faltima an\u00e1lise, o fator decisivo sobre escrever ou n\u00e3o uma postagem curta ou longa depende de sua capacidade de comunicar sua ideia com clareza e fornecer aos leitores um conte\u00fado com o qual eles aprendam e que fiquem entusiasmados em compartilhar com suas redes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Portanto, antes de come\u00e7ar a escrever uma postagem, pense em seu p\u00fablico. Quais s\u00e3o as necessidades dele? Seu t\u00f3pico atender\u00e1 a essas necessidades, manter\u00e1 as pessoas interessadas e resolver\u00e1 seus problemas? Em seguida, considere sua experi\u00eancia e o objetivo do seu blog: voc\u00ea pode escrever longamente sobre o t\u00f3pico? Ou seu objetivo \u00e9 fazer uma r\u00e1pida apresenta\u00e7\u00e3o de vendas e depois deixar que os leitores testem o produto ou servi\u00e7o por si mesmos?<\/p>\n<p>Responder a essas perguntas o ajudar\u00e1 a determinar se o t\u00f3pico \u00e9 adequado para uma postagem curta ou longa. Um \u00faltimo aspecto a ser lembrado: nem todas as postagens s\u00e3o criadas da mesma forma; se todas as postagens fossem iguais, o mundo dos blogs seria, de fato, muito chato.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>No entanto, se voc\u00ea estiver interessado na ci\u00eancia da contagem de palavras, d\u00ea uma olhada no influenciador principal <a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">Artigo de Neil Patel<\/a> sobre a contagem de palavras e os tamanhos que s\u00e3o mais bem recebidos em cada setor.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><i>Qual \u00e9 a sua opini\u00e3o sobre o assunto? Curta ou longa? Uma mistura saud\u00e1vel de ambos? O que voc\u00ea achou que funciona melhor para seu blog e sua \u00e1rea? Compartilhe conosco e com nossos leitores na se\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them.\u00a0 So why are there even word counts, anyway?\u00a0 Here\u2019s the thing: the number [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. 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