{"id":16486,"date":"2018-06-27T10:25:31","date_gmt":"2018-06-27T16:25:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16486"},"modified":"2018-06-27T12:53:45","modified_gmt":"2018-06-27T18:53:45","slug":"facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/","title":{"rendered":"Facebook Remarketing vs Google Remarketing: Qual \u00e9 o melhor para seu site de associa\u00e7\u00e3o?"},"content":{"rendered":"<p>O remarketing permite que voc\u00ea direcione an\u00fancios para aqueles que j\u00e1 se envolveram com sua empresa de alguma forma. Ao exibir an\u00fancios para pessoas que j\u00e1 visitaram seu site, conclu\u00edram um teste gratuito de associa\u00e7\u00e3o, visualizaram sua p\u00e1gina nas m\u00eddias sociais ou se inscreveram em sua lista de mala direta, voc\u00ea garante que seus an\u00fancios atinjam um p\u00fablico-alvo, o que aumenta a probabilidade de assinaturas de associa\u00e7\u00e3o, al\u00e9m de manter os custos dos an\u00fancios baixos.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a65535ca522c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a65535ca522c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Facebook_Remarketing\" >Remarketing do Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Reach\" >Alcance do an\u00fancio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Formats\" >Formatos de an\u00fancios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Sources\" >Fontes de an\u00fancios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Google_Remarketing\" >Remarketing do Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Reach-2\" >Alcance do an\u00fancio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Formats-2\" >Formatos de an\u00fancios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Sources-2\" >Fontes de an\u00fancios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#So_Which_One\" >Ent\u00e3o, qual deles?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ent\u00e3o, voc\u00ea deve veicular an\u00fancios no Facebook ou no Google? Depende. Neste artigo, analisaremos os recursos de an\u00fancios de remarketing oferecidos pelo Facebook e pelo Google e o ajudaremos a decidir qual servi\u00e7o \u00e9 o mais adequado para o seu site de associa\u00e7\u00e3o. Vamos come\u00e7ar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Remarketing\"><\/span>Remarketing do Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-basics\" target=\"_blank\" rel=\"noopener\">Remarketing do Facebook<\/a> envolve a exibi\u00e7\u00e3o de an\u00fancios do Facebook para clientes atuais, clientes anteriores ou pessoas que demonstraram interesse em sua empresa ou site. Anunciar em uma rede social pode ser extremamente ben\u00e9fico, pois a prova social (estar presente na m\u00eddia social) \u00e9 o que leva os clientes a confiar em uma marca ou a experimentar um produto ou servi\u00e7o. Vamos dar uma olhada em alguns dos pontos dignos de nota do remarketing do Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Reach\"><\/span>Alcance do an\u00fancio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Os an\u00fancios do Facebook s\u00e3o direcionados a p\u00fablicos no Facebook, Instagram e\u00a0<u><\/u><a href=\"https:\/\/www.facebook.com\/business\/products\/audience-network\" target=\"_blank\" rel=\"noopener\">Rede do p\u00fablico<\/a>. O Facebook agora tem mais de\u00a0<a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noopener\">dois bilh\u00f5es de pessoas<\/a> de usu\u00e1rios que usam sua plataforma mensalmente, e mais de 500 milh\u00f5es de usu\u00e1rios do Instagram usam esse aplicativo todos os dias. Portanto, a probabilidade de seu p\u00fablico-alvo estar presente e ser exposto a seus an\u00fancios nesses canais \u00e9 alta.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Formats\"><\/span>Formatos de an\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O Facebook lhe d\u00e1 uma\u00a0<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/\" target=\"_blank\" rel=\"noopener\">variedade de tipos de an\u00fancios<\/a> para escolher, incluindo:<\/p>\n<ul>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-photo-ads\" target=\"_blank\" rel=\"noopener\">An\u00fancios de fotos<\/a>-Use uma \u00fanica imagem com texto para chamar a aten\u00e7\u00e3o dos espectadores.<\/li>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-video-ads\" target=\"_blank\" rel=\"noopener\">An\u00fancios em v\u00eddeo<\/a>-Cause impacto e conte uma hist\u00f3ria por meio de v\u00eddeos.<\/li>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-carousel-ads\" target=\"_blank\" rel=\"noopener\">An\u00fancios em carrossel<\/a>-Exiba at\u00e9 dez imagens ou v\u00eddeos em um an\u00fancio, cada um com seu pr\u00f3prio link.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-collection\" target=\"_blank\" rel=\"noopener\">An\u00fancios de cole\u00e7\u00e3o<\/a>-Mostre uma cole\u00e7\u00e3o de recursos, servi\u00e7os ou produtos em um \u00fanico an\u00fancio.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-slideshow-ads\" target=\"_blank\" rel=\"noopener\">Apresenta\u00e7\u00f5es de slides<\/a>-Use movimento, som e texto para envolver seu p\u00fablico.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Sources\"><\/span>Fontes de an\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para criar uma campanha de an\u00fancios de remarketing no Facebook, primeiro crie um\u00a0<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-reach-existing-customers\" target=\"_blank\" rel=\"noopener\">P\u00fablico personalizado<\/a>O p\u00fablico-alvo \u00e9 composto por pessoas que j\u00e1 interagiram com sua empresa. Ao criar p\u00fablicos-alvo personalizados, voc\u00ea alcan\u00e7ar\u00e1 e se reconectar\u00e1 com esses clientes ou clientes em potencial por meio de an\u00fancios do Facebook.<\/p>\n<p>O Facebook usa as informa\u00e7\u00f5es do cliente fornecidas por voc\u00ea ou que podem ser coletadas por meio do Pixel do Facebook ou do SKD para \"obter\" os dados usados para seus P\u00fablicos Personalizados. Vamos dar uma olhada nessas fontes em mais detalhes.<\/p>\n<p><strong>Listas de contatos<\/strong><strong>:\u00a0<\/strong>Uma op\u00e7\u00e3o \u00e9 exibir an\u00fancios do Facebook para pessoas das quais voc\u00ea j\u00e1 tem informa\u00e7\u00f5es de contato, ou seja, endere\u00e7os de e-mail ou n\u00fameros de telefone, para criar um p\u00fablico-alvo personalizado. Sempre que essas pessoas estiverem presentes no Facebook, seus an\u00fancios de remarketing ser\u00e3o exibidos no feed de not\u00edcias delas.<\/p>\n<p><strong>Visitantes do site<\/strong><strong>:\u00a0<\/strong>Outra op\u00e7\u00e3o \u00e9 criar um p\u00fablico personalizado das pessoas que j\u00e1 visitaram seu site. Para fazer isso, instale o\u00a0 <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">Pixel do Facebook<\/a>um trecho de c\u00f3digo, em seu site. O Facebook pode ent\u00e3o rastrear os visitantes do site e exibir seus an\u00fancios para eles.<\/p>\n<p>Os dados do pixel do Facebook tamb\u00e9m podem ser usados para direcionar ainda mais sua campanha de remarketing, direcionando an\u00fancios espec\u00edficos para usu\u00e1rios que realizaram uma a\u00e7\u00e3o espec\u00edfica em seu site, ou seja, visualizaram sua p\u00e1gina de destino, mas n\u00e3o se inscreveram em seu site de associa\u00e7\u00e3o. Ao se reconectar com esse p\u00fablico-alvo por meio de an\u00fancios do Facebook, voc\u00ea o incentiva a visitar novamente seu site, aumentando a chance de uma assinatura.<\/p>\n<p><strong>Usu\u00e1rios do aplicativo<\/strong><strong>:\u00a0<\/strong>Voc\u00ea tamb\u00e9m pode usar o Facebook para segmentar as pessoas que usam seu aplicativo. Para fazer isso, instale um trecho de c\u00f3digo em seu aplicativo, chamado\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1549524211985335\" target=\"_blank\" rel=\"noopener\">SDK do Facebook<\/a>. Em seguida, voc\u00ea pode fazer remarketing para esse p\u00fablico-alvo personalizado por meio de seus an\u00fancios do Facebook.<\/p>\n<p>Como voc\u00ea pode ver, ao criar os P\u00fablicos-alvo personalizados corretos, voc\u00ea garante que seus an\u00fancios do Facebook atinjam aqueles que t\u00eam interesse ou j\u00e1 se envolveram com seu site de associa\u00e7\u00e3o de alguma forma.<\/p>\n<p>Em seguida, vamos dar uma olhada no remarketing do Google e descobrir como ele se compara.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Remarketing\"><\/span>Remarketing do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16488\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing.jpg\" alt=\"Remarketing do Google\" width=\"1480\" height=\"602\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-300x122.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1024x417.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-768x312.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-418x170.jpg 418w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-840x342.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1216x495.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-700x285.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-156x63.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1080x439.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/adwords.google.com\/\" target=\"_blank\" rel=\"noopener\">Google AdWords<\/a> fornece um servi\u00e7o de remarketing eficaz, embora com algumas diferen\u00e7as not\u00e1veis em rela\u00e7\u00e3o ao Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Reach-2\"><\/span>Alcance do an\u00fancio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Um dos principais benef\u00edcios do Google AdWords \u00e9 seu alcance em grande escala. As pessoas em suas listas de remarketing podem ser contatadas em mais de um lugar, <a href=\"https:\/\/support.google.com\/adwords\/answer\/2453998\" target=\"_blank\" rel=\"noopener\">dois milh\u00f5es de sites e aplicativos m\u00f3veis<\/a>Os an\u00fancios podem ser exibidos em v\u00e1rios dispositivos. Isso garante que, mesmo que as pessoas saiam do seu site de associa\u00e7\u00e3o, voc\u00ea ainda poder\u00e1 entrar em contato com elas e promover seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Formats-2\"><\/span>Formatos de an\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e1 v\u00e1rias maneiras de fazer remarketing com o Google AdWords:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2454000\" target=\"_blank\" rel=\"noopener\">Remarketing padr\u00e3o<\/a> \u2013 Show ads to your past visitors, customers, and leads, as they browse sites and apps.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/3124536\" target=\"_blank\" rel=\"noopener\">Remarketing din\u00e2mico<\/a> \u2013 Take remarketing to the next level by showing tailored ads to people who have performed a specific action on your site.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2701222\" target=\"_blank\" rel=\"noopener\">Remarketing para an\u00fancios de pesquisa<\/a> \u2013 Show ads to people who have previously visited your site as they perform follow up searches on Google.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/7181409\" target=\"_blank\" rel=\"noopener\">Remarketing de v\u00eddeo<\/a> \u2013 Show ads to people who have interacted with your videos or your YouTube channel.<\/li>\n<\/ul>\n<p>Dependendo de sua <a href=\"https:\/\/adwords.google.com\/intl\/en_uk\/start\/how-it-works\/\" target=\"_blank\" rel=\"noopener\">tipo de an\u00fancio<\/a> e metas, voc\u00ea pode criar an\u00fancios de texto, foto, v\u00eddeo ou aplicativo. Os recursos do an\u00fancio podem incluir layouts personalizados, elementos interativos, anima\u00e7\u00f5es, links e muito mais.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Sources-2\"><\/span>Fontes de an\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Outra vantagem de escolher o Google AdWords \u00e9 o n\u00famero de fontes a partir das quais voc\u00ea pode selecionar seu p\u00fablico. Os an\u00fancios podem segmentar pessoas de uma lista de contatos pr\u00e9-gerada, pessoas que visitaram seu website ou aplicativo, bem como qualquer pessoa que tenha interagido com seu conte\u00fado no YouTube. Vamos examinar essas fontes de p\u00fablico em mais detalhes:<\/p>\n<ul>\n<li><strong>Etiqueta do AdWords<\/strong><strong>:\u00a0<\/strong>Depois que a tag do Google AdWords (um pequeno trecho de c\u00f3digo) for adicionada ao seu website e aos aplicativos, o Google poder\u00e1 rastrear seus visitantes e exibir os an\u00fancios do site de associa\u00e7\u00e3o para eles depois que sa\u00edrem do site.<\/li>\n<li><strong>YouTube<\/strong><strong>:\u00a0<\/strong>Fa\u00e7a remarketing para pessoas que se envolveram com seu canal do YouTube e assistiram a seus v\u00eddeos.<\/li>\n<li><strong>Google Analytics<\/strong><strong>:\u00a0<\/strong>Importe p\u00fablicos criados no Google Analytics e fa\u00e7a remarketing de an\u00fancios para eles.<\/li>\n<li><strong>Aplicativo<\/strong><strong>:\u00a0<\/strong>Crie listas de remarketing com base nos usu\u00e1rios atuais do aplicativo e nas compras no aplicativo.<\/li>\n<\/ul>\n<p><strong>Dados do cliente<\/strong><strong>: <\/strong>Fa\u00e7a o upload dos detalhes de contato do cliente, como endere\u00e7os de e-mail, e fa\u00e7a o remarketing de an\u00fancios enquanto eles navegam na Pesquisa Google, usam o Gmail e muito mais.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_Which_One\"><\/span>Ent\u00e3o, qual deles?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O servi\u00e7o de remarketing que voc\u00ea escolhe depende muito do nicho e do p\u00fablico-alvo do seu site de associa\u00e7\u00e3o. Vamos resumir algumas das principais \u00e1reas que mencionamos para ajud\u00e1-lo a decidir:<\/p>\n<ul>\n<li><strong>Alcance do an\u00fancio<\/strong><strong>:\u00a0<\/strong>O Google tem, de longe, o maior alcance - 90% dos usu\u00e1rios da Internet em todo o mundo - o que o torna, no papel, a melhor op\u00e7\u00e3o. Dito isso, se o seu p\u00fablico-alvo \u00e9 encontrado no Facebook a qualquer hora do dia, o remarketing do Facebook \u00e9 a escolha l\u00f3gica.<\/li>\n<li><strong>Formatos de an\u00fancios<\/strong><strong>:\u00a0<\/strong>De an\u00fancios de imagem \u00fanica a v\u00eddeos e muito mais, tanto o Google quanto o Facebook oferecem uma variedade de op\u00e7\u00f5es de design impressionantes.<\/li>\n<li><strong>Fontes de an\u00fancios<\/strong><strong>:\u00a0<\/strong>O Google tem a vantagem sobre as fontes de an\u00fancios. Entretanto, o vencedor aqui depende das a\u00e7\u00f5es de seu p\u00fablico-alvo. (Para ajudar a informar sua decis\u00e3o, considere quem voc\u00ea deseja segmentar e como eles interagiram anteriormente com seu site de associa\u00e7\u00e3o).<\/li>\n<li><strong>Pre\u00e7o<\/strong><strong>:\u00a0<\/strong>O pre\u00e7o dos an\u00fancios pode variar entre o Google e o Facebook e depender\u00e1, em grande parte, do seu nicho e do tipo de tr\u00e1fego que voc\u00ea est\u00e1 almejando. Ambos os servi\u00e7os permitem que voc\u00ea defina um or\u00e7amento, mas o Google tamb\u00e9m oferece uma variedade de\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2979071\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gias de lances automatizados<\/a> para ajud\u00e1-lo a melhorar o ROI.<\/li>\n<\/ul>\n<p>Agora que voc\u00ea tem um bom entendimento de como o remarketing funciona no Facebook e no Google, qual servi\u00e7o voc\u00ea escolher\u00e1?<\/p>\n<p><em>Voc\u00ea tem alguma d\u00favida sobre remarketing? Por favor, pergunte nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Remarketing allows you to target ads at those who\u2019ve engaged with your business in some way. 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