{"id":16582,"date":"2026-05-21T08:00:00","date_gmt":"2026-05-21T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=16582"},"modified":"2026-05-21T08:01:57","modified_gmt":"2026-05-21T12:01:57","slug":"faqs-for-starting-a-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/faqs-for-starting-a-membership-site\/","title":{"rendered":"Perguntas frequentes sobre como iniciar um site de associa\u00e7\u00e3o"},"content":{"rendered":"\n

Esse recurso fornece respostas diretas \u00e0s perguntas mais comuns sobre como iniciar um site de associa\u00e7\u00e3o para que voc\u00ea possa lan\u00e7\u00e1-lo sem o estresse t\u00e9cnico habitual.

Consider this your central hub for quick solutions \u2013 or follow the links for more detailed instructions on specific tools.<\/em><\/strong><\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Primeiros passos<\/a>
P De quanto conte\u00fado eu preciso antes do lan\u00e7amento?<\/a><\/li>
P Preciso de um grande p\u00fablico antes de come\u00e7ar?<\/a><\/li>
P Devo criar no WordPress ou usar uma plataforma multifuncional?<\/a><\/li>
P Quanto tempo leva para configurar um site de associa\u00e7\u00e3o?<\/a><\/li>
Q What\u2019s the real cost to run a membership site?<\/a><\/li><\/ul><\/li>
Pre\u00e7os e faturamento<\/a>
P Como posso saber quanto cobrar?<\/a><\/li>
Q Cobran\u00e7a mensal versus anual: qual \u00e9 a melhor?<\/a><\/li>
Q Devo oferecer uma avalia\u00e7\u00e3o gratuita?<\/a><\/li><\/ul><\/li>
Tecnologia e configura\u00e7\u00e3o<\/a>
P \u00c9 necess\u00e1rio saber programar?<\/a><\/li>
P Quantos plug-ins ser\u00e3o necess\u00e1rios para administrar um site de associa\u00e7\u00e3o?<\/a><\/li>
P Quais processadores de pagamento posso usar?<\/a><\/li>
P Como fa\u00e7o para impedir que meu conte\u00fado seja compartilhado?<\/a><\/li><\/ul><\/li>
Estrutura e n\u00edveis<\/a>
P Quantos n\u00edveis de associa\u00e7\u00e3o devo oferecer?<\/a><\/li>
Q What\u2019s the difference between a membership and a course?<\/a><\/li>
P Com que frequ\u00eancia preciso publicar novos conte\u00fados?<\/a><\/li><\/ul><\/li>
Opera\u00e7\u00f5es<\/a>
P Como fa\u00e7o para lidar com pagamentos n\u00e3o efetuados?<\/a><\/li>
P O que acontece quando algu\u00e9m cancela?<\/a><\/li>
Q What\u2019s a normal churn rate?<\/a><\/li>
P Preciso me preocupar com impostos?<\/a><\/li><\/ul><\/li>
Lan\u00e7amento e crescimento<\/a>
P Quando \u00e9 o momento certo para o lan\u00e7amento?<\/a><\/li>
P Como fa\u00e7o para obter meus primeiros membros?<\/a><\/li>
Q What\u2019s the best way to get referrals?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
<\/span>Primeiros passos <\/span><\/h2>\n\n\n\n
<\/span>P: De quanto conte\u00fado eu preciso antes do lan\u00e7amento?<\/strong><\/span><\/h3>\n\n\n\n
Resposta:<\/strong> Voc\u00ea s\u00f3 precisa de conte\u00fado suficiente para fornecer cerca de 30 dias de valor antes de entrar no ar.<\/p>\n\n\n\n
Muitas vezes, as pessoas ficam presas na tentativa de criar uma biblioteca enorme, mas isso geralmente s\u00f3 atrasa o lan\u00e7amento. <\/p>\n\n\n\n
Em vez disso, concentre-se em um curso b\u00e1sico ou em alguns recursos que resolvam um problema imediato de seus membros. <\/p>\n\n\n\n
Voc\u00ea pode ent\u00e3o usar o Recurso de conte\u00fado de gotejamento MemberPress<\/a> to release new material automatically over time, keeping your members engaged without needing a year\u2019s worth of work finished on day one.<\/p>\n\n\n\n
\n\t LEIA Como usar o conte\u00fado de gotejamento MemberPress<\/a>\n<\/div>\n\n\n\n\n
<\/p>\n\n\n\n
\n\n\n\n
<\/span>P: Preciso de um grande p\u00fablico antes de come\u00e7ar?<\/strong><\/span><\/h3>\n\n\n\n
Resposta: <\/strong>You don\u2019t need a massive following to start a membership site; in fact, starting small with a handful of paying members is the best way to validate your idea.<\/p>\n\n\n\n
I\u2019ve found that trying to wait for some \u201cperfect\u201d number of followers usually leads to over-complicating things and delaying your revenue. <\/p>\n\n\n\n
Quando voc\u00ea faz o lan\u00e7amento para um grupo pequeno e dedicado, pode obter feedback direto e refinar seu conte\u00fado com base no que eles realmente precisam. <\/p>\n\n\n\n
This approach ensures you\u2019re building a sustainable business on a solid foundation rather than just guessing what a larger audience might want later.<\/p>\n\n\n\n
\n\tLEARN\u00a0How to Validate Your Membership Site Idea<\/a>\n<\/div>\n\n\n\n\n
<\/p>\n\n\n\n
\n\n\n\n
<\/span>P: Devo construir no WordPress ou usar uma plataforma multifuncional?<\/strong><\/span><\/h3>\n\n\n\n
Resposta:<\/strong> Sugiro usar o WordPress em conjunto com o MemberPress para manter o controle total e a propriedade do conte\u00fado e dos dados dos membros.<\/p>\n\n\n\n
Many all\u2013in\u2013one platforms charge high monthly fee<\/a>s e recebem uma parte de sua receita, o que aumenta rapidamente \u00e0 medida que voc\u00ea cresce.<\/p>\n\n\n\n
Ao escolher o WordPress, voc\u00ea evita essas taxas de plataforma e ganha a capacidade de personalizar cada parte da experi\u00eancia do membro. <\/p>\n\n\n\n
That freedom pays off as you scale and adapt your setup. Believe me, you don\u2019t want to be trapped by a single provider\u2019s limitations.<\/p>\n\n\n\n
\n\t Como criar um site de associa\u00e7\u00e3o com o WordPress<\/a>\n<\/div>\n\n\n\n\n
\n\n\n\n
<\/span>P: Quanto tempo leva para configurar um site de associa\u00e7\u00e3o?<\/strong><\/span><\/h3>\n\n\n\n
Resposta: <\/strong>Voc\u00ea pode ter a estrutura principal do seu site de associa\u00e7\u00e3o pronta em uma \u00fanica tarde.<\/p>\n\n\n\n
Eu uso o MemberPress porque seu recurso ReadyLaunch cuida automaticamente do design das p\u00e1ginas de pre\u00e7os, login e checkout. <\/p>\n\n\n\n
This means you aren\u2019t stuck designing every screen from scratch or hiring a developer to get the basics working. <\/p>\n\n\n\n
A configura\u00e7\u00e3o real ocorre rapidamente, deixando mais tempo para voc\u00ea se concentrar na cria\u00e7\u00e3o do conte\u00fado pelo qual seus membros est\u00e3o pagando.<\/p>\n\n\n\n
\n\tCOMO COME\u00c7AR Como configurar um site de associa\u00e7\u00e3o com o WordPress em 5 minutos (tutorial em v\u00eddeo)<\/a>\n<\/div>\n\n\n\n\n
<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q: What\u2019s the real cost to run a membership site?<\/strong><\/h3>\n\n\n\n<p><strong>Resposta: <\/strong>Suas principais despesas incluem <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-web-hosts-for-membership-sites\/\" title=\"\">hosting at roughly $10\u201350 per month<\/a>, sua assinatura do MemberPress e taxas de transa\u00e7\u00e3o do seu processador de pagamentos.<\/p>\n\n\n\n<p>Prefiro esse modelo porque ele mant\u00e9m suas despesas gerais baixas e previs\u00edveis em compara\u00e7\u00e3o com as plataformas que recebem uma grande parte de suas vendas. <\/p>\n\n\n\n<p>A maioria dos processadores de pagamento, como o Stripe ou o PayPal, cobra cerca de 2,9% mais uma pequena taxa fixa para processar cada transa\u00e7\u00e3o com seguran\u00e7a. <\/p>\n\n\n\n<p>Beyond these basics, you won\u2019t find many hidden costs, allowing you to keep more of what you earn as your community grows.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_dce64180e7df77c92ea27ab6695e08a8\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-pricing-questions-answered-here\/\" class=\"button button-blue center\">LEARN MORE \u00a0Every MemberPress Pricing Question Answered Here<\/a>\n<\/div>\n\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-2658aa661bd335f04404782533dbea56\" style=\"color:#ffffff;background:linear-gradient(135deg,rgb(6,66,158) 0%,rgb(21,136,182) 100%)\">Pre\u00e7os e faturamento<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_do_I_figure_out_what_to_charge\"><\/span><strong>P: Como fa\u00e7o para saber quanto devo cobrar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta: <\/strong>Set a mid\u2013range price by researching competitors and weighing the specific results you help members achieve.<\/p>\n\n\n\n<p>I\u2019ve learned it\u2019s much easier to raise your rates later than to lower them if you find you\u2019ve overcharged. <\/p>\n\n\n\n<p>Concentre seus pre\u00e7os na transforma\u00e7\u00e3o ou no tempo que voc\u00ea economiza para seus membros, em vez de apenas na quantidade de conte\u00fado que voc\u00ea fornece. <\/p>\n\n\n\n<p>Uma estrutura simples em camadas geralmente funciona melhor porque oferece op\u00e7\u00f5es sem causar fadiga de decis\u00e3o para seus novos membros.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c8226ae8406b6975327d1a1ce882d070\" href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/\" class=\"button button-blue center\">READ \u00a010 Most Common Membership Site Pricing Models<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Monthly_vs_annual_billing_which_is_better\"><\/span><strong>P: Faturamento mensal vs. anual: qual \u00e9 o melhor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta: <\/strong>Voc\u00ea deve oferecer op\u00e7\u00f5es de cobran\u00e7a mensal e anual para dar aos seus membros o m\u00e1ximo de flexibilidade.<\/p>\n\n\n\n<p>Annual plans are great for your business because they provide immediate cash flow and usually lead to better long\u2013term retention. <\/p>\n\n\n\n<p>Os planos mensais funcionam bem para os novos associados porque reduzem o custo inicial da associa\u00e7\u00e3o, tornando-a um risco menor para eles. <\/p>\n\n\n\n<p>I use MemberPress to manage both automatically, so I don\u2019t have to manually track who is on which billing cycle.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8a00fa2a6b3668135ad2fedf47ee6597\" href=\"https:\/\/memberpress.com\/pt\/blog\/rolling-or-fixed-which-membership-model-is-best\/\" class=\"button button-blue center\">READ\u00a0Rolling or Fixed: Which Membership Model Is Best?<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Should_I_offer_a_free_trial\"><\/span><strong>P: Devo oferecer uma avalia\u00e7\u00e3o gratuita?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Se voc\u00ea deve ou n\u00e3o oferecer uma avalia\u00e7\u00e3o gratuita depende inteiramente de como voc\u00ea agrega valor aos seus membros.<\/p>\n\n\n\n<p>Trials are effective for communities or sites with ongoing updates where users need to see the day\u2013to\u2013day benefits first. <\/p>\n\n\n\n<p>Uma camada freemium pode funcionar melhor se voc\u00ea quiser que as pessoas experimentem recursos espec\u00edficos sem dar a elas acesso total a toda a sua biblioteca. <\/p>\n\n\n\n<p>MemberPress supports both approaches, which allows you to test and see which one leads to more long\u2013term subscribers.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_9f76ce219c291d2622bf53ecbc883fcd\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" class=\"button button-blue center\">LEARN MORE\u00a0Free Memberships: What's the Point?<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-ba526e763be5ad23dc3838b96872abae\" style=\"color:#ffffff;background:linear-gradient(135deg,rgb(6,66,158) 0%,rgb(21,136,182) 100%)\">Tecnologia e configura\u00e7\u00e3o<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Do_I_need_to_know_how_to_code\"><\/span><strong>P: \u00c9 necess\u00e1rio saber programar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> You don\u2019t need to know how to code to build and launch a successful membership site.<\/p>\n\n\n\n<p>Eu uso o MemberPress porque ele lida com o trabalho t\u00e9cnico complexo para voc\u00ea diretamente no WordPress, sem nenhuma programa\u00e7\u00e3o manual. <\/p>\n\n\n\n<p>When you pair it with a visual page builder, you can design your layout using simple drag\u2013and\u2013drop tools. <\/p>\n\n\n\n<p>Essa configura\u00e7\u00e3o gerencia tudo, desde a prote\u00e7\u00e3o de conte\u00fado at\u00e9 o processamento de pagamentos, para que voc\u00ea nunca precise se preocupar com o back-end t\u00e9cnico.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_9fc5c442bbaf35004404e457b8371d93\" href=\"https:\/\/memberpress.com\/pt\/blog\/best-wordpress-page-builder-plugins-for-your-membership-website\/\" class=\"button button-blue center\">EXPLORE \u00a06 Best WordPress Page Builder Plugins for Your Membership Site<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_many_plugins_will_I_need_to_run_a_membership_site\"><\/span><strong>P: Quantos plug-ins ser\u00e3o necess\u00e1rios para administrar um site de associa\u00e7\u00e3o?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> You likely need fewer plugins than you expect because a single tool can handle most of your site\u2019s core functions.<\/p>\n\n\n\n<p>O MemberPress gerencia associa\u00e7\u00f5es, prote\u00e7\u00e3o de conte\u00fado e cursos on-line, tudo em um s\u00f3 lugar. <\/p>\n\n\n\n<p>It also covers your payment processing, coupons, and coaching needs, so you don\u2019t have to juggle a dozen different extensions. <\/p>\n\n\n\n<p>Isso mant\u00e9m o painel do WordPress limpo e facilita muito a manuten\u00e7\u00e3o do site \u00e0 medida que voc\u00ea cresce.<br><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_893705c933b9378cb6a5ea895c6660d5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-solutions-memberpress-has-everything-you-need\/\" class=\"button button-blue center\">LEIA MAIS Por que o MemberPress \u00e9 o plug-in de monetiza\u00e7\u00e3o completo<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_payment_processors_can_I_use\"><\/span><strong>P: Quais processadores de pagamento posso usar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta: <\/strong>Voc\u00ea pode usar o Stripe e o PayPal como seus principais processadores de pagamento, pois ambos se integram diretamente ao MemberPress.<\/p>\n\n\n\n<p>O Stripe \u00e9 uma escolha s\u00f3lida porque permite que seus membros paguem via Apple Pay, Google Pay e cart\u00f5es de cr\u00e9dito tradicionais em um \u00fanico fluxo de trabalho. <\/p>\n\n\n\n<p>Se voc\u00ea tiver requisitos diferentes, tamb\u00e9m poder\u00e1 usar o Authorize.net ou at\u00e9 mesmo configurar m\u00e9todos de pagamento off-line para o seu site. <\/p>\n\n\n\n<p>I\u2019ve found that offering these familiar, trusted options makes people feel much more secure when they reach your checkout page.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_81d211502b4637993d5ea88c3bbdab40\" href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-payments\/\" class=\"button button-blue center\">SAIBA MAIS Processadores de pagamento MemberPress<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_do_I_protect_my_content_from_being_shared\"><\/span><strong>P: Como fa\u00e7o para impedir que meu conte\u00fado seja compartilhado?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Eu recomendo o MemberPress. Ele protege suas p\u00e1ginas, v\u00eddeos e arquivos automaticamente para que somente os membros ativos possam acessar seu conte\u00fado.<\/p>\n\n\n\n<p>While account sharing occasionally happens, I suggest you don\u2019t spend too much time obsessing over it. <\/p>\n\n\n\n<p>You can easily set rules to limit concurrent logins if you\u2019re concerned, but your energy is better spent adding value for your community. <\/p>\n\n\n\n<p>Confie no software para lidar com os aspectos b\u00e1sicos de seguran\u00e7a enquanto voc\u00ea se concentra em aumentar sua receita.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6814f9e84fc3b58ffa9529c14483a9ee\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-prevent-account-sharing-on-your-membership-site\/\" class=\"button button-blue center\">READ\u00a0How to Prevent Account Sharing on Your Membership Site<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-5229a2def92221c19411f0793c9e6e01\" style=\"color:#ffffff;background:linear-gradient(135deg,rgb(6,66,158) 0%,rgb(21,136,182) 100%)\">Estrutura e n\u00edveis<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_many_membership_levels_should_I_offer\"><\/span><strong>P: Quantos n\u00edveis de associa\u00e7\u00e3o devo oferecer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Comece com apenas um ou dois n\u00edveis de associa\u00e7\u00e3o, pois o excesso de op\u00e7\u00f5es costuma confundir as pessoas e prejudicar suas vendas.<\/p>\n\n\n\n<p>\u00c9 muito mais f\u00e1cil adicionar novos n\u00edveis mais tarde, quando voc\u00ea entender exatamente o que seus membros mais valorizam. <\/p>\n\n\n\n<p>J\u00e1 vi muitos criadores atrasarem seu lan\u00e7amento tentando criar uma hierarquia complexa antes mesmo de terem seu primeiro cliente. <\/p>\n\n\n\n<p>Manter sua oferta inicial simples permite que voc\u00ea se concentre em seu conte\u00fado principal e coloque seu site no ar sem estresse desnecess\u00e1rio.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a6ed0aa110543340ea08a14349937b00\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/\" class=\"button button-blue center\">LEIA MAIS Como nomear seus n\u00edveis de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q: What\u2019s the difference between a membership and a course?<\/strong><\/h3>\n\n\n\n<p><strong>Resposta: <\/strong>Uma associa\u00e7\u00e3o se concentra em fornecer valor cont\u00ednuo e acesso \u00e0 comunidade, enquanto um curso segue um curr\u00edculo fixo com um ponto final espec\u00edfico.<\/p>\n\n\n\n<p>Normalmente, sugiro a combina\u00e7\u00e3o de ambos para que voc\u00ea possa oferecer aprendizado estruturado e um sistema de suporte duradouro. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode usar um curso para ensinar uma habilidade b\u00e1sica e, em seguida, manter esses alunos como membros para receber orienta\u00e7\u00e3o mensal ou novos recursos. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-courses\/\" title=\"\">Cursos do MemberPress<\/a> est\u00e1 incorporado diretamente no plug-in, simplificando o gerenciamento de suas aulas e de seus membros em um \u00fanico lugar.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_09969c906147f0a6becc4ac94651604c\" href=\"https:\/\/memberpress.com\/pt\/blog\/free-online-course-launch-checklist\/\" class=\"button button-blue center\">COME\u00c7AR Lista de verifica\u00e7\u00e3o de lan\u00e7amento de curso on-line gratuito<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_often_do_I_need_to_publish_new_content\"><\/span><strong>P: Com que frequ\u00eancia preciso publicar novos conte\u00fados?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> A frequ\u00eancia das atualiza\u00e7\u00f5es de conte\u00fado depende inteiramente do seu modelo de associa\u00e7\u00e3o e das expectativas que voc\u00ea estabelece para os membros.<\/p>\n\n\n\n<p>Se voc\u00ea criar uma biblioteca perene, talvez s\u00f3 precise atualizar seus recursos ocasionalmente para garantir que eles permane\u00e7am atualizados. <\/p>\n\n\n\n<p>A community\u2013focused site usually requires more regular updates to keep members engaged and active. <\/p>\n\n\n\n<p>I suggest starting with a manageable schedule so you don\u2019t feel overwhelmed by a constant need to create. <\/p>\n\n\n\n<p>Voc\u00ea sempre pode aumentar sua produ\u00e7\u00e3o mais tarde, quando tiver uma melhor compreens\u00e3o do que seus membros mais valorizam.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_52d67e8ed127b2f2872518b4a9872e49\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-steps-to-releasing-content-consistently-on-your-membership-site\/\" class=\"button button-blue center\">LEARN \u00a04 Steps to Releasing Content Consistently<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-8d4f7371366aca3e1fff0dae7bc802be\" style=\"color:#ffffff;background:linear-gradient(135deg,rgb(6,66,158) 0%,rgb(21,136,182) 100%)\"><span class=\"ez-toc-section\" id=\"Operations\"><\/span>Opera\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_do_I_handle_failed_payments\"><\/span><strong>P: Como fa\u00e7o para lidar com pagamentos n\u00e3o efetuados?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> O MemberPress gerencia automaticamente os pagamentos n\u00e3o efetuados, enviando e-mails de lembrete e oferecendo per\u00edodos de car\u00eancia antes que um membro perca o acesso.<\/p>\n\n\n\n<p>Esse sistema entra em contato com seus assinantes no momento em que uma transa\u00e7\u00e3o falha, dando a eles a chance de atualizar os detalhes do cart\u00e3o sem interromper o servi\u00e7o. <\/p>\n\n\n\n<p>Confio nesses est\u00edmulos automatizados porque eles evitam que eu tenha que rastrear manualmente cada cart\u00e3o vencido ou recusado. <\/p>\n\n\n\n<p>Voc\u00ea pode definir o momento exato desses alertas para garantir que seus membros permane\u00e7am informados enquanto sua receita permanece est\u00e1vel.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_7c0de5f145d7325740a3caa9b4657800\" href=\"https:\/\/memberpress.com\/pt\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/\" class=\"button button-blue center\">LEIA MAIS Como lidar com pagamentos de associa\u00e7\u00e3o n\u00e3o efetuados<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_happens_when_someone_cancels\"><\/span><strong>P: O que acontece quando algu\u00e9m cancela?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Os membros mant\u00eam o acesso ao seu conte\u00fado at\u00e9 o t\u00e9rmino do per\u00edodo de cobran\u00e7a atual, mesmo depois de pressionarem o bot\u00e3o de cancelamento.<\/p>\n\n\n\n<p>O MemberPress cuida do tempo automaticamente, para que voc\u00ea nunca precise revogar manualmente o acesso ou controlar as datas. <\/p>\n\n\n\n<p>Cancellations are a normal part of running a subscription business, so don\u2019t let a few departures get you down. <\/p>\n\n\n\n<p>Costumo tratar esses momentos como uma oportunidade de pedir feedback para que eu possa melhorar a experi\u00eancia dos meus membros restantes.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_b555570373653727e27d681432207911\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-cancellations-whats-the-best-policy\/\" class=\"button button-blue center\">LEARN MORE\u00a0Membership Cancellations: What's the Best Policy?<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q: What\u2019s a normal churn rate?<\/strong><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Uma taxa de rotatividade mensal t\u00edpica para um site de associa\u00e7\u00e3o geralmente fica entre 5% e 10%.<\/p>\n\n\n\n<p>I know it\u2019s tempting to stress over your first few cancellations, but losing a small slice of your audience is a standard part of the business. <\/p>\n\n\n\n<p>I\u2019ve learned to focus my energy on the members who stay \u2013 that\u2019s where the real growth happens. <\/p>\n\n\n\n<p>Desde que voc\u00ea continue fornecendo o valor prometido, sua comunidade permanecer\u00e1 forte mesmo quando as pessoas sa\u00edrem naturalmente do ciclo.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_776033875e9fa542b061e1040c5cfbfa\" href=\"https:\/\/memberpress.com\/pt\/blog\/reducing-your-membership-sites-churn\/\" class=\"button button-blue center\">LEARN MORE\u00a0Understanding Membership Churn (& How To Reduce It)<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Do_I_need_to_worry_about_taxes\"><\/span><strong>P: Preciso me preocupar com impostos?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> O gerenciamento de impostos \u00e9 uma parte necess\u00e1ria da administra\u00e7\u00e3o de sua empresa, mas as ferramentas modernas lidam com a maior parte do trabalho t\u00e9cnico para voc\u00ea.<\/p>\n\n\n\n<p>A maioria dos principais processadores de pagamento pode calcular e coletar automaticamente o imposto sobre vendas ou o IVA com base no local de resid\u00eancia de seus membros. <\/p>\n\n\n\n<p>Recomendo conectar um servi\u00e7o dedicado de conformidade fiscal ao seu site para garantir que voc\u00ea atenda aos requisitos internacionais sem precisar rastrear manualmente cada transa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Essa configura\u00e7\u00e3o mant\u00e9m seus registros precisos e permite que voc\u00ea se concentre nos associados em vez de nos formul\u00e1rios de impostos.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2683c439a3792a5b291431a4e9b5c596\" href=\"https:\/\/memberpress.com\/pt\/blog\/implementing-taxes-in-your-membership-site\/\" class=\"button button-blue center\">APRENDA como implementar impostos para seu site de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-background has-link-color wp-elements-08f5e69a27fe222457cb51c319d8952b\" style=\"color:#ffffff;background:linear-gradient(135deg,rgb(6,66,158) 0%,rgb(21,136,182) 100%)\">Lan\u00e7amento e crescimento<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_When_is_the_right_time_to_launch\"><\/span><strong>P: Qual \u00e9 o momento certo para o lan\u00e7amento?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Voc\u00ea estar\u00e1 pronto para lan\u00e7ar no momento em que tiver 30 dias de conte\u00fado e uma maneira confi\u00e1vel de entrar em contato com seus primeiros 10 a 20 membros em potencial.<\/p>\n\n\n\n<p>J\u00e1 vi muitas pessoas esperarem meses por um site perfeito que nunca chega, o que s\u00f3 atrasa seu progresso. <\/p>\n\n\n\n<p>Em vez de esperar, concentre-se em preparar seu material b\u00e1sico para que voc\u00ea possa come\u00e7ar a ajudar as pessoas imediatamente. <\/p>\n\n\n\n<p>Depois que esses membros iniciais estiverem dentro do site, voc\u00ea poder\u00e1 usar o feedback deles para aprimor\u00e1-lo \u00e0 medida que for crescendo. <\/p>\n\n\n\n<p>Esperar muito tempo apenas o impede de obter receita e de saber o que seu p\u00fablico realmente deseja.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1c4d6e56a5d4cca8fa44ccfebc291565\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/\" class=\"button button-blue center\">READ\u00a0Checklist for Launching a New Membership Site<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_do_I_get_my_first_members\"><\/span><strong>P: Como fa\u00e7o para obter meus primeiros membros?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Start with your existing audience \u2013 your email list, social media followers, and professional network \u2013 to find your first members.<\/p>\n\n\n\n<p>Sugiro que voc\u00ea esgote esses canais org\u00e2nicos antes mesmo de pensar em gastar dinheiro com an\u00fancios pagos. <\/p>\n\n\n\n<p>Essa abordagem permite que voc\u00ea valide sua ideia de associa\u00e7\u00e3o com pessoas que j\u00e1 confiam em sua experi\u00eancia, sem o risco de altos gastos com an\u00fancios. <\/p>\n\n\n\n<p>Depois de garantir os primeiros cadastros, voc\u00ea ter\u00e1 o feedback necess\u00e1rio para refinar a sua oferta e, por fim, escalar para um p\u00fablico mais amplo.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_af727210d1a6554abae01862e17afd98\" href=\"https:\/\/memberpress.com\/pt\/blog\/get-more-membership-signups\/\" class=\"button button-blue center\">APRENDA como obter mais assinantes em seu site de associa\u00e7\u00e3o (5 dicas + v\u00eddeos)<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Q: What\u2019s the best way to get referrals?<\/strong><\/h3>\n\n\n\n<p><strong>Resposta:<\/strong> Iniciando um <a href=\"https:\/\/memberpress.com\/pt\/ea\/\" title=\"Afiliado f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a> \u00e9 a maneira mais eficaz de transformar seus membros e parceiros existentes em uma equipe de vendas motivada.<\/p>\n\n\n\n<p>Voc\u00ea pode oferecer uma comiss\u00e3o a qualquer pessoa que indique um novo assinante, recompensando-a por compartilhar seu site com suas pr\u00f3prias redes. <\/p>\n\n\n\n<p>Eu uso <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" title=\"\">Afiliado f\u00e1cil<\/a> porque ele se integra diretamente ao MemberPress, permitindo que eu acompanhe as indica\u00e7\u00f5es e os pagamentos sem trabalho manual. <\/p>\n\n\n\n<p>Essa configura\u00e7\u00e3o cria um ciclo constante em que os membros mais felizes ajudam voc\u00ea a crescer e, ao mesmo tempo, recebem uma pequena recompensa por sua fidelidade.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_24ef8ef7c1f00b5792857b1b99a2366f\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" class=\"button button-blue center\">LEARN\u00a0How to Launch an Affiliate Program for your Membership Site (and Why You Should)<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><strong>Now, you\u2019re ready to build! Pick a launch date and let MemberPress handle the technical side so you can focus on your members. <\/strong><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Ainda tem d\u00favidas? <a href=\"https:\/\/memberpress.com\/pt\/doc-categories\/getting-started\/\" title=\"\">Confira este guia<\/a> para obter mais respostas,<\/strong> ou escreva suas perguntas na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/p>\n\n\n\n<p><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>This resource provides direct answers to the most common questions about starting a membership site so you can launch without the usual technical stress. Consider this your central hub for quick solutions \u2013 or follow the links for more detailed instructions on specific tools. Getting Started Q: How much content do I need before launching? [\u2026]<\/p>\n","protected":false},"author":87865,"featured_media":80325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":{"0":"post-16582","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"entry"},"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"This resource provides direct answers to the most common questions about starting a membership site so you can launch without the usual technical stress. 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