{"id":16845,"date":"2018-08-08T13:14:37","date_gmt":"2018-08-08T19:14:37","guid":{"rendered":"https:\/\/memberpress.com\/?p=16845"},"modified":"2018-08-08T13:20:59","modified_gmt":"2018-08-08T19:20:59","slug":"starting-a-membership-site-faqs-part-two","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/starting-a-membership-site-faqs-part-two\/","title":{"rendered":"Como iniciar um site de associa\u00e7\u00e3o? Perguntas frequentes, parte 2"},"content":{"rendered":"<p>Voc\u00ea criou seu site de associa\u00e7\u00e3o: sabe o que est\u00e1 vendendo, como est\u00e1 fazendo o marketing exclusivo e para quem est\u00e1 vendendo. Al\u00e9m disso, voc\u00ea sabe qual conte\u00fado est\u00e1 bloqueando e determinou quais vantagens exclusivas os membros receber\u00e3o. (Se voc\u00ea <i>n\u00e3o<\/i> saiba tudo isso, n\u00e3o deixe de ler <a href=\"https:\/\/memberpress.com\/pt\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">primeira parte<\/a> desta s\u00e9rie do blog).<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ea0b0bb8126\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea0b0bb8126\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/starting-a-membership-site-faqs-part-two\/#Access_Levels\" >N\u00edveis de acesso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/starting-a-membership-site-faqs-part-two\/#Pricing_Your_Memberships\" >Precifica\u00e7\u00e3o de suas associa\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/starting-a-membership-site-faqs-part-two\/#Ready_to_Launch\" >Pronto para o lan\u00e7amento!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/starting-a-membership-site-faqs-part-two\/#Running_Your_Membership_Site\" >Como administrar seu site de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>E agora voc\u00ea est\u00e1 pronto para o lan\u00e7amento. Por\u00e9m, antes de decolar para o ciberespa\u00e7o e para o mundo dos neg\u00f3cios de associa\u00e7\u00e3o on-line, h\u00e1 mais algumas coisas que voc\u00ea precisar\u00e1 resolver antes da decolagem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Access_Levels\"><\/span>N\u00edveis de acesso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Voc\u00ea j\u00e1 determinou quanto e por quanto tempo os membros ter\u00e3o acesso ao seu conte\u00fado? Os n\u00edveis de acesso est\u00e3o vinculados \u00e0 estrutura de pagamento de seu site. Voc\u00ea pode escolher os n\u00edveis de associa\u00e7\u00e3o e o acesso ao conte\u00fado por oferta:<\/p>\n<ul>\n<li><b>Pagamentos recorrentes:<\/b> feitos mensal ou trimestralmente; quando os pagamentos n\u00e3o s\u00e3o feitos, o acesso ao conte\u00fado \u00e9 negado.<\/li>\n<li><b>Pagamento vital\u00edcio:<\/b> Os membros pagam uma taxa \u00fanica para ter acesso ao conte\u00fado enquanto ele estiver dispon\u00edvel.<\/li>\n<li><b>Acesso de prazo fixo:<\/b> o acesso ao conte\u00fado \u00e9 concedido por um determinado per\u00edodo de tempo com um pagamento \u00fanico, geralmente por um ano.<\/li>\n<li><b>Acesso pago conforme o uso:<\/b> o acesso ao conte\u00fado \u00e9 concedido sempre que um pagamento \u00e9 feito.<\/li>\n<\/ul>\n<p>Ter n\u00edveis de associa\u00e7\u00e3o \u00e9 uma boa maneira de permitir que os clientes experimentem seu produto. Eles podem come\u00e7ar com um n\u00edvel pequeno, adquirindo acesso em um n\u00edvel pago; depois, se acharem seu conte\u00fado valioso, voc\u00ea pode oferecer a eles a oportunidade - e talvez incluir uma vantagem exclusiva - de subir de n\u00edvel de associa\u00e7\u00e3o. Al\u00e9m disso, os n\u00edveis oferecem a voc\u00ea uma maneira de reduzir as vendas de um cliente se ele quiser cancelar a assinatura. Voc\u00ea pode oferecer a ele um n\u00edvel de associa\u00e7\u00e3o e um pre\u00e7o mais baixos para que ele ainda tenha acesso ao seu conte\u00fado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Your_Memberships\"><\/span>Precifica\u00e7\u00e3o de suas associa\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e1 algumas diretrizes b\u00e1sicas a serem consideradas ao definir o pre\u00e7o de seus n\u00edveis de associa\u00e7\u00e3o. D\u00ea uma olhada em:<\/p>\n<ul>\n<li><b>Concorrentes.<\/b> Quanto eles est\u00e3o cobrando? O que eles est\u00e3o oferecendo por esse pre\u00e7o? Como seu produto se compara?<\/li>\n<li><b>Valor do produto.<\/b> O que seus membros ganhar\u00e3o com seu conte\u00fado e produto?<\/li>\n<li><b>Acesso ao suporte.<\/b> Parte do valor do seu site de associa\u00e7\u00e3o \u00e9 que os membros t\u00eam acesso a voc\u00ea e ao seu conhecimento especializado de v\u00e1rias formas (e-mail, <a href=\"https:\/\/memberpress.com\/go\/livechat\/\" title=\"Link de afiliado do Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bate-papo ao vivo<\/a>discuss\u00f5es em grupo, etc.). Se voc\u00ea oferecer suporte pr\u00e1tico, geralmente poder\u00e1 cobrar mais.<\/li>\n<li><b>Mercado.<\/b> Voc\u00ea quer ser uma op\u00e7\u00e3o exclusiva e sofisticada ou quer ser mais acess\u00edvel e econ\u00f4mica?<\/li>\n<li><b>P\u00fablico atual.<\/b> Envie uma pesquisa r\u00e1pida para ver quanto eles est\u00e3o dispostos a pagar e baseie seu pre\u00e7o no feedback deles.<\/li>\n<\/ul>\n<p>Depois de fazer sua pesquisa, \u00e9 hora de analisar alguns n\u00fameros.<\/p>\n<ul>\n<li>Quanto voc\u00ea espera ganhar?<\/li>\n<li>Quantos membros voc\u00ea gostaria de ter e quanto voc\u00ea precisa cobrar para obter o n\u00famero indicado no item acima?<\/li>\n<li>Quanto custar\u00e1 para voc\u00ea administrar o site de associa\u00e7\u00e3o, levando em conta as despesas, como marketing e cria\u00e7\u00e3o de conte\u00fado?<\/li>\n<\/ul>\n<p>Algumas considera\u00e7\u00f5es finais sobre pre\u00e7os: ao determinar qual \u00e9 a sua margem de lucro, leve em conta os diferentes n\u00edveis de associa\u00e7\u00e3o. Se voc\u00ea tiver v\u00e1rios n\u00edveis de acesso, dever\u00e1 determinar quantas associa\u00e7\u00f5es de n\u00edvel superior e quantas associa\u00e7\u00f5es de n\u00edvel b\u00e1sico ser\u00e3o necess\u00e1rias para atingir a receita desejada. Precisa de dicas mais detalhadas sobre como definir o pre\u00e7o de suas associa\u00e7\u00f5es? Para sua sorte, nosso fundador, Blair Williams, tem <a href=\"https:\/\/memberpress.com\/pt\/how-to-price-memberships-part-2-4-important-insights\/\" target=\"_blank\" rel=\"noopener\">escreveu um blog<\/a> exatamente sobre isso.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_Launch\"><\/span>Pronto para o lan\u00e7amento!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E agora finalmente chegou a hora de zarpar em seu navio cibern\u00e9tico e lan\u00e7ar seu neg\u00f3cio de associa\u00e7\u00e3o. Aqui est\u00e1 uma lista r\u00e1pida de coisas a fazer antes de zarpar para que voc\u00ea n\u00e3o se depare com \u00e1guas turbulentas:<\/p>\n<ul>\n<li>Crie um burburinho. Bem antes da data de lan\u00e7amento, certifique-se de ter informado ao seu p\u00fablico atual que algo novo est\u00e1 por vir. Se voc\u00ea quer tr\u00e1fego, precisa inform\u00e1-los sobre onde ir. Aqui est\u00e3o algumas maneiras de anunciar suas grandes novidades:<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>em boletins informativos<\/li>\n<li>em seu blog<\/li>\n<li>em um podcast exclusivo<\/li>\n<li>em suas plataformas de m\u00eddia social<\/li>\n<li>como blogueiro convidado nos sites de seus colegas (pe\u00e7a permiss\u00e3o, \u00e9 claro, e certifique-se de que se trata de um site relevante!)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Certifique-se de ter testado seu site. N\u00e3o adianta ter links quebrados ou outros erros em seu site no primeiro dia, seja para criar confian\u00e7a ou para obter associa\u00e7\u00f5es.<\/li>\n<li>Certifique-se de que voc\u00ea est\u00e1 tecnologicamente preparado - que seu <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a> sabe que haver\u00e1 tr\u00e1fego adicional, que o seu processador de pagamentos sabe que deve esperar um pico nos pagamentos (dedos cruzados!) e que voc\u00ea tem um suporte t\u00e9cnico especializado \u00e0 disposi\u00e7\u00e3o caso surjam tempestades inesperadas.<\/li>\n<li>Incentive as inscri\u00e7\u00f5es antes do lan\u00e7amento oferecendo pre\u00e7os antecipados e permita que elas o ajudem a anunciar.<\/li>\n<li>Convide seu p\u00fablico para o dia do lan\u00e7amento, transformando-o em um evento social on-line.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>E ... lan\u00e7amento!<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Running_Your_Membership_Site\"><\/span>Como administrar seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Voc\u00ea conseguiu! Voc\u00ea o criou e eles vieram. E agora vem o verdadeiro teste do seu site - mant\u00ea-lo, entregar continuamente o que voc\u00ea prometeu, reter assinaturas e conquistar novos membros. Aqui est\u00e3o algumas coisas que voc\u00ea pode fazer para que os membros continuem aproveitando o valioso recurso que voc\u00ea prometeu ao se inscreverem:<\/p>\n<ul>\n<li>Envie aos membros um pacote de boas-vindas. D\u00ea a eles dicas - por meio de um v\u00eddeo, infogr\u00e1fico ou algo semelhante - sobre como navegar no site; forne\u00e7a uma lista de perguntas frequentes; e considere a possibilidade de presentear os membros com um presente de boas-vindas surpresa.<\/li>\n<li>Continue a fornecer conte\u00fado valioso e ajude os membros a verem o que ganharam e o que receber\u00e3o por serem membros do seu site (ou seja, forne\u00e7a a eles um calend\u00e1rio, uma programa\u00e7\u00e3o ou um roteiro do conte\u00fado que receberam e do conte\u00fado que podem esperar).<\/li>\n<li>Envolva-se imediatamente nos conselhos comunit\u00e1rios para que eles saibam que voc\u00ea est\u00e1 l\u00e1 e tamb\u00e9m para que voc\u00ea saiba quem s\u00e3o seus membros.<\/li>\n<li>Incentive o engajamento e a participa\u00e7\u00e3o dos membros enviando e-mails aos membros que n\u00e3o se conectaram por um determinado per\u00edodo de tempo.<\/li>\n<li>Esteja preparado para lidar com cancelamentos - nem todo mundo vai querer ficar. \u00c9 importante que voc\u00ea tente mant\u00ea-los, talvez oferecendo um n\u00edvel de associa\u00e7\u00e3o mais baixo ou um per\u00edodo de teste, mas n\u00e3o dificulte o cancelamento.<\/li>\n<li>Elabore planos para atrair novos membros, oferecendo associa\u00e7\u00f5es de teste, realizando vendas especiais para novos membros e unindo for\u00e7as com afiliados que possam ajud\u00e1-lo a promover seu produto (e voc\u00ea pode ajudar a promover o deles!).<\/li>\n<\/ul>\n<p>Administrar um site de associa\u00e7\u00e3o d\u00e1 muito trabalho, mas \u00e9 o tipo de trabalho gratificante em que voc\u00ea constr\u00f3i relacionamentos e fomenta comunidades enquanto promove o conte\u00fado e os produtos que adora. Se voc\u00ea \u00e9 novo no neg\u00f3cio de sites de associa\u00e7\u00e3o, seja bem-vindo a bordo! Se voc\u00ea for um profissional de sites de associa\u00e7\u00e3o, informe-nos sobre os truques que usou para lan\u00e7ar seu site de associa\u00e7\u00e3o. H\u00e1 alguma dica que possa compartilhar com os iniciantes no neg\u00f3cio de sites de associa\u00e7\u00e3o? Gostar\u00edamos muito que voc\u00ea deixasse essas dicas nos coment\u00e1rios abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve built your membership site: you know what you\u2019re selling, how you\u2019re uniquely marketing it, and who you\u2019re selling it to. Additionally, you know which content you\u2019re gating, and you\u2019ve determined what exclusive perks members are going to get. (If you don\u2019t know all this, make sure you read part one of this blog series.) [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You\u2019ve built your membership site: you know what you\u2019re selling, how you\u2019re uniquely marketing it, and who you\u2019re selling it to. 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