{"id":16958,"date":"2018-10-15T10:38:57","date_gmt":"2018-10-15T16:38:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=16958"},"modified":"2024-09-18T14:01:59","modified_gmt":"2024-09-18T18:01:59","slug":"four-reasons-you-should-consider-wordpress-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/","title":{"rendered":"Quatro raz\u00f5es pelas quais voc\u00ea deve considerar o WordPress para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Iniciando um <a href=\"https:\/\/memberpress.com\/pt\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">site de associa\u00e7\u00e3o<\/a> pode ser um processo empolgante. No entanto, depois que voc\u00ea descobrir os princ\u00edpios b\u00e1sicos do <a href=\"https:\/\/memberpress.com\/pt\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">Qual ser\u00e1 a apar\u00eancia de seu site<\/a>Mas voc\u00ea ainda precisa escolher uma plataforma de site. Com dezenas de op\u00e7\u00f5es dispon\u00edveis, escolher a melhor pode parecer uma tarefa \u00e1rdua.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a15abaa61436\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a15abaa61436\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#A_Brief_Introduction_to_Content_Management_Systems_CMSs\" >Uma breve introdu\u00e7\u00e3o aos sistemas de gerenciamento de conte\u00fado (CMSs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#Four_Reasons_You_Should_Consider_WordPress_for_Your_Membership_Site\" >Quatro raz\u00f5es pelas quais voc\u00ea deve considerar o WordPress para seu site de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#1_Popularity\" >1. Popularidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#2_Search_Engine_Optimization_SEO\" >2. Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#3_Ease_of_Use\" >3. Facilidade de uso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#4_Simple_Membership_Site_Tools\" >4. Ferramentas simples para sites de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, h\u00e1 um vencedor claro para a maioria dos sites de associa\u00e7\u00e3o.\u00a0<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> oferece uma maneira f\u00e1cil de colocar seu site em funcionamento em minutos e tamb\u00e9m oferece muitas op\u00e7\u00f5es de personaliza\u00e7\u00e3o. Afinal de contas, h\u00e1 um motivo para o WordPress ser <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">o sistema de gerenciamento de conte\u00fado (CMS) mais popular<\/a> no mercado.<\/p>\n\n\n\n<p>Este artigo comparar\u00e1 e contrastar\u00e1 algumas das diferentes op\u00e7\u00f5es de cria\u00e7\u00e3o de sites e explicar\u00e1 as vantagens de usar o WordPress para seu site de associa\u00e7\u00e3o. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Content_Management_Systems_CMSs\"><\/span>Uma breve introdu\u00e7\u00e3o aos sistemas de gerenciamento de conte\u00fado (CMSs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de come\u00e7armos, voc\u00ea deve estar se perguntando o que \u00e9 exatamente um Sistema de Gerenciamento de Conte\u00fado (CMS). Um CMS \u00e9 essencialmente uma estrutura para criar e editar conte\u00fado on-line (texto, foto, v\u00eddeo e assim por diante), sem que voc\u00ea precise saber qualquer c\u00f3digo. Voc\u00ea pode tirar proveito das muitas ferramentas que ele oferece e criar um site bastante personalizado.<\/p>\n\n\n\n<p>No entanto, os CMSs n\u00e3o s\u00e3o sua \u00fanica op\u00e7\u00e3o. De fato, existem tr\u00eas solu\u00e7\u00f5es comuns para a cria\u00e7\u00e3o de um site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3digo puro.<\/strong>\u00a0\u00c9 claro que \u00e9 poss\u00edvel criar um site totalmente do zero. Essa op\u00e7\u00e3o \u00e9 infinitamente flex\u00edvel, pois voc\u00ea pode criar o que quiser. Entretanto, a codifica\u00e7\u00e3o manual de um site requer muito tempo e conhecimento t\u00e9cnico.<\/li>\n\n\n\n<li><strong>Construtores de sites.<\/strong>\u00a0<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Construtores de sites<\/a> s\u00e3o ferramentas simples para a cria\u00e7\u00e3o de um site e se destinam \u00e0queles que desejam colocar algo on-line da forma mais r\u00e1pida e f\u00e1cil poss\u00edvel. A desvantagem \u00e9 que elas s\u00e3o muito menos flex\u00edveis do que outras solu\u00e7\u00f5es e oferecem pouco controle sobre o site.<\/li>\n\n\n\n<li><strong>CMSs.<\/strong>\u00a0As plataformas CMS s\u00e3o estruturas muito flex\u00edveis. A maioria permite que voc\u00ea personalize a apar\u00eancia e a funcionalidade do seu site de quase todas as maneiras que desejar, inclusive criando um site de associa\u00e7\u00e3o. Entretanto, voc\u00ea ter\u00e1 de escolher seu CMS com cuidado, pois cada plataforma tem seus pr\u00f3s e contras exclusivos.<\/li>\n<\/ul>\n\n\n\n<p>Os CMSs oferecem a melhor combina\u00e7\u00e3o de flexibilidade e facilidade de uso, o que os torna a melhor op\u00e7\u00e3o na maioria das situa\u00e7\u00f5es. Tudo o que resta \u00e9 escolher a plataforma que voc\u00ea usar\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Reasons_You_Should_Consider_WordPress_for_Your_Membership_Site\"><\/span>Quatro raz\u00f5es pelas quais voc\u00ea deve considerar o WordPress para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando se trata de plataformas CMS, recomendamos <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1685\" height=\"817\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png\" alt=\"O site do WordPress.\" class=\"wp-image-16961\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png 1685w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1080x524.png 1080w\" sizes=\"(max-width: 1685px) 100vw, 1685px\" \/><\/figure>\n\n\n\n<p>Isso \u00e9 especialmente verdadeiro se voc\u00ea estiver querendo criar um site de associa\u00e7\u00e3o. Vamos discutir quatro dos principais motivos pelos quais o WordPress \u00e9 uma excelente op\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Popularity\"><\/span>1. Popularidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando se trata de plataformas CMS, voc\u00ea n\u00e3o quer pegar a estrada menos percorrida. A alimenta\u00e7\u00e3o de <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 milh\u00f5es de sites<\/a>O WordPress tem uma enorme comunidade por tr\u00e1s dele. Essa mesma comunidade oferece muitas op\u00e7\u00f5es para projetar e personalizar seu site, por meio de plug-ins e temas.<\/p>\n\n\n\n<p><a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">Um tema<\/a>\u00a0controla a apar\u00eancia do seu site. Ele fornece um modelo b\u00e1sico, mas tamb\u00e9m pode ser personalizado para atender \u00e0s suas necessidades. Alguns at\u00e9 permitem que voc\u00ea altere drasticamente o layout de p\u00e1gina para p\u00e1gina, usando editores simples de arrastar e soltar. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>Por outro lado, permitem que voc\u00ea expanda seu site com funcionalidades e recursos adicionais.<\/p>\n\n\n\n<p>Quanto mais popular for um CMS, mais temas e plug-ins estar\u00e3o \u00e0 sua disposi\u00e7\u00e3o. Isso \u00e9 importante, pois aumenta a probabilidade de voc\u00ea encontrar ferramentas pr\u00e9-constru\u00eddas para suas necessidades exatas. Com um CMS menos popular, voc\u00ea pode acabar contratando um designer para criar solu\u00e7\u00f5es personalizadas ou simplesmente n\u00e3o conseguir incluir todos os recursos que deseja.<\/p>\n\n\n\n<p>Al\u00e9m disso, a enorme comunidade do WordPress tamb\u00e9m significa que h\u00e1 muita ajuda sempre que voc\u00ea precisar. H\u00e1 at\u00e9 mesmo\u00a0<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">um f\u00f3rum de suporte ativo<\/a> para obter ajuda e suporte t\u00e9cnico gratuitos no site oficial. Al\u00e9m disso, a comunidade ativa do WordPress significa que a plataforma <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">\u00e9 mantido incrivelmente seguro<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Search_Engine_Optimization_SEO\"><\/span>2. Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> \u00e9 o processo de tornar seu site amig\u00e1vel aos mecanismos de pesquisa, para que ele tenha uma classifica\u00e7\u00e3o mais alta nos resultados de pesquisa. Isso \u00e9 vital para atrair visitantes, j\u00e1 que a principal maneira de as pessoas encontrarem seu site \u00e9 por meio do Google e de mecanismos de pesquisa semelhantes. Um excelente SEO aumenta as chances de seu site de associa\u00e7\u00e3o alcan\u00e7ar o maior n\u00famero poss\u00edvel de usu\u00e1rios em potencial.<\/p>\n\n\n\n<p>O WordPress tem uma vantagem quando se trata de SEO, pois inclui alguns\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">ferramentas internas poderosas<\/a>\u00a0para otimizar seu site. Imediatamente, voc\u00ea pode adicionar tags, categorias e URLs personalizados e otimizados para SEO. H\u00e1 tamb\u00e9m ferramentas gratuitas que voc\u00ea pode usar para melhorar ainda mais seu conte\u00fado, como <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. Se voc\u00ea deseja que seu site de associa\u00e7\u00e3o cres\u00e7a o mais r\u00e1pido poss\u00edvel, o WordPress pode ajud\u00e1-lo a come\u00e7ar com o p\u00e9 direito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ease_of_Use\"><\/span>3. Facilidade de uso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra vantagem do WordPress \u00e9 que ele \u00e9 muito f\u00e1cil de usar. Ele vem com um editor de blocos integrado chamado Gutenberg. Isso significa que voc\u00ea pode editar texto e outras m\u00eddias usando uma interface visual, e o site gerar\u00e1 c\u00f3digo automaticamente, sem necessidade de HTML.<\/p>\n\n\n\n<p>Confira este tutorial abrangente sobre Gutenberg do WPBeginner:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"NJ2K1WElPA1na5VGjomtsxRBMJi3m5HHqg6rurTQOS8ip4sLYdyCRXvZI4UvKt8T2ewz9UbhDjIACWD9Nz0ko7cuGMqyl\"><div class=\"responsive-video\"><iframe title=\"???? Como usar o editor de blocos do WordPress para iniciantes \u270d\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left\">A comunidade do WordPress tamb\u00e9m oferece uma s\u00e9rie de <a href=\"https:\/\/memberpress.com\/pt\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">ferramentas de edi\u00e7\u00e3o intuitivas<\/a> que voc\u00ea pode usar para aprimorar ainda mais sua experi\u00eancia. Isso \u00e9 muito \u00fatil para iniciantes. Por outro lado, se voc\u00ea for tecnicamente mais avan\u00e7ado, o WordPress tem ferramentas que os desenvolvedores podem usar para aproveitar ainda mais a plataforma. Isso o torna a op\u00e7\u00e3o perfeita para usu\u00e1rios com praticamente qualquer n\u00edvel de experi\u00eancia.<\/p>\n\n\n\n<p>Por outro lado, o Joomla e o Drupal (os pr\u00f3ximos dois CMSs mais populares) s\u00e3o relativamente dif\u00edceis de usar quando comparados ao WordPress. Esses tipos de plataformas t\u00eam uma curva de aprendizado mais acentuada, por isso s\u00e3o menos \u00fateis quando voc\u00ea precisa configurar um site de associa\u00e7\u00e3o funcional de forma r\u00e1pida e f\u00e1cil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Simple_Membership_Site_Tools\"><\/span>4. Ferramentas simples para sites de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, vale a pena observar que os sites de associa\u00e7\u00e3o exigem um conjunto muito espec\u00edfico de ferramentas. Voc\u00ea precisar\u00e1 de uma maneira de gerenciar as associa\u00e7\u00f5es, lidar com pagamentos e manter determinado conte\u00fado atr\u00e1s de um paywall. O WordPress oferece uma resposta para essa necessidade, na forma de plugins dedicados.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>por exemplo, oferece uma maneira f\u00e1cil de come\u00e7ar a usar seu site de associa\u00e7\u00e3o. Voc\u00ea pode escolher v\u00e1rios n\u00edveis de associa\u00e7\u00e3o usando esse plug-in e restringir o acesso a determinado conte\u00fado com base nesses n\u00edveis:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1172\" height=\"433\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png\" alt=\"O plug-in MemberPress.\" class=\"wp-image-16959\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png 1172w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-1024x378.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-768x284.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-460x170.png 460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-840x310.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-700x259.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-1080x399.png 1080w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/figure>\n\n\n\n<p>L\u00e1 <em>s\u00e3o<\/em> maneiras de configurar os recursos de associa\u00e7\u00e3o no Drupal e no Joomla, mas <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">eles s\u00e3o muito menos intuitivos<\/a>. Acreditamos que a configura\u00e7\u00e3o de um site de associa\u00e7\u00e3o deve ser o mais f\u00e1cil poss\u00edvel. Quanto menos tempo voc\u00ea tiver que gastar lendo manuais, mais tempo ter\u00e1 para trabalhar em seu site e come\u00e7ar a criar um p\u00fablico. Com o WordPress e o MemberPress, voc\u00ea pode <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">comece a usar em poucos minutos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gra\u00e7as \u00e0 sua grande comunidade e ao amplo conjunto de recursos, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> \u00e9 uma das mais poderosas plataformas CMS dispon\u00edveis. \u00c9 a escolha perfeita para iniciantes que desejam come\u00e7ar um site de associa\u00e7\u00e3o, sem a despesa de contratar um designer.<\/p>\n\n\n\n<p>Alguns dos motivos pelos quais o WordPress \u00e9 uma op\u00e7\u00e3o \u00fatil incluem<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Popularidade<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/li>\n\n\n\n<li>Facilidade de uso<\/li>\n\n\n\n<li>Ferramentas simples de site de associa\u00e7\u00e3o<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como come\u00e7ar a usar o WordPress? 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Vamos discutir por que o WordPress \u00e9 a escolha perfeita para a maioria dos sites!","keywords":[{"label":"WordPress for Your Membership Site","value":"WordPress for Your Membership Site"},{"label":"Benefits of WordPress for Membership Sites","value":"Benefits of WordPress for Membership Sites"},{"label":"Why Use WordPress for Membership Sites","value":"Why Use WordPress for Membership Sites"},{"label":"WordPress Membership Tools","value":"WordPress Membership Tools"},{"label":"WordPress SEO for Membership Sites","value":"WordPress SEO for Membership Sites"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:24:49","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/tools\/\" title=\"Tools\">Tools<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tFour Reasons You Should Consider WordPress for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Tools","link":"https:\/\/memberpress.com\/pt\/blog\/category\/tools\/"},{"label":"Four Reasons You Should Consider WordPress for Your Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Starting up a <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">membership site<\/a> can be an exciting process. However, once you figure out the basics of <a href=\"https:\/\/memberpress.com\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">what your site will look like<\/a>, you still need to pick a website platform. With dozens of options available, choosing the best can feel overwhelming.<\/p>","content":[{"type":"text","data":"Starting up a <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">membership site<\/a> can be an exciting process. However, once you figure out the basics of <a href=\"https:\/\/memberpress.com\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">what your site will look like<\/a>, you still need to pick a website platform. With dozens of options available, choosing the best can feel overwhelming."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there\u2019s a clear winner for most membership sites.&nbsp;<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> offers a user-friendly way to get your site up and running in minutes, and provides you with lots of customization options as well. After all, there\u2019s a reason WordPress is <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">the most popular Content Management System (CMS)<\/a> on the market.<\/p>","content":[{"type":"text","data":"Fortunately, there\u2019s a clear winner for most membership sites.&nbsp;<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> offers a user-friendly way to get your site up and running in minutes, and provides you with lots of customization options as well. After all, there\u2019s a reason WordPress is <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">the most popular Content Management System (CMS)<\/a> on the market."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This article will compare and contrast some of the different website-building options, and explain the advantages of using WordPress for your membership site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"This article will compare and contrast some of the different website-building options, and explain the advantages of using WordPress for your membership site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Brief Introduction to Content Management Systems (CMSs)<\/h2>","content":"Uma breve introdu\u00e7\u00e3o aos sistemas de gerenciamento de conte\u00fado (CMSs)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we get started, you might be wondering exactly what a Content Management System (CMS) is. A CMS is essentially a framework for creating and editing online content (text, photo, video, and so on), without requiring you to know any code. You can take advantage of the many tools it offers, and design a very customized website.<\/p>","content":[{"type":"text","data":"Before we get started, you might be wondering exactly what a Content Management System (CMS) is. A CMS is essentially a framework for creating and editing online content (text, photo, video, and so on), without requiring you to know any code. You can take advantage of the many tools it offers, and design a very customized website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, CMSs aren't your only option. In fact, there are three common solutions for building a website:<\/p>","content":[{"type":"text","data":"However, CMSs aren't your only option. In fact, there are three common solutions for building a website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Pure code.<\/strong>&nbsp;Of course, it's possible to create a website completely from scratch. This option is infinitely flexible, as you can build whatever you want. However, hand coding a site requires a lot of technical knowledge and time.<\/li>\n\n\n\n<li><strong>Website builders.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Website builders<\/a> are simple tools for building a site, and are aimed at those who want to get something online as quickly and easily as possible. The downside is they\u2019re far less flexible than other solutions, and give you little control over your site.<\/li>\n\n\n\n<li><strong>CMSs.<\/strong>&nbsp;CMS platforms are very flexible frameworks. Most enable you to customize your site's look and functionality in almost any way you like, including creating a membership site. However, you'll have to choose your CMS carefully, as each platform has its unique pros and cons.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>C\u00f3digo puro.<\/strong>&nbsp;\u00c9 claro que \u00e9 poss\u00edvel criar um site totalmente do zero. Essa op\u00e7\u00e3o \u00e9 infinitamente flex\u00edvel, pois voc\u00ea pode criar o que quiser. Entretanto, a codifica\u00e7\u00e3o manual de um site requer muito tempo e conhecimento t\u00e9cnico.<\/li>\n\n\n\n<li><strong>Construtores de sites.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Construtores de sites<\/a> s\u00e3o ferramentas simples para a cria\u00e7\u00e3o de um site e se destinam \u00e0queles que desejam colocar algo on-line da forma mais r\u00e1pida e f\u00e1cil poss\u00edvel. A desvantagem \u00e9 que elas s\u00e3o muito menos flex\u00edveis do que outras solu\u00e7\u00f5es e oferecem pouco controle sobre o site.<\/li>\n\n\n\n<li><strong>CMSs.<\/strong>&nbsp;As plataformas CMS s\u00e3o estruturas muito flex\u00edveis. A maioria permite que voc\u00ea personalize a apar\u00eancia e a funcionalidade do seu site de quase todas as maneiras que desejar, inclusive criando um site de associa\u00e7\u00e3o. Entretanto, voc\u00ea ter\u00e1 de escolher seu CMS com cuidado, pois cada plataforma tem seus pr\u00f3s e contras exclusivos.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Pure code.<\/strong>&nbsp;Of course, it's possible to create a website completely from scratch. This option is infinitely flexible, as you can build whatever you want. However, hand coding a site requires a lot of technical knowledge and time.<\/li>","content":"C\u00f3digo puro. \u00c9 claro que \u00e9 poss\u00edvel criar um site totalmente do zero. Essa op\u00e7\u00e3o \u00e9 infinitamente flex\u00edvel, pois voc\u00ea pode construir o que quiser. No entanto, codificar um site manualmente requer muito conhecimento t\u00e9cnico e tempo.","data":{"text":"Pure code.&nbsp;Of course, it's possible to create a website completely from scratch. This option is infinitely flexible, as you can build whatever you want. However, hand coding a site requires a lot of technical knowledge and time."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Website builders.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Website builders<\/a> are simple tools for building a site, and are aimed at those who want to get something online as quickly and easily as possible. The downside is they\u2019re far less flexible than other solutions, and give you little control over your site.<\/li>","content":"Construtores de sites. Os construtores de sites s\u00e3o ferramentas simples para criar um site e destinam-se a quem deseja colocar algo online da forma mais r\u00e1pida e f\u00e1cil poss\u00edvel. A desvantagem \u00e9 que s\u00e3o muito menos flex\u00edveis do que outras solu\u00e7\u00f5es e oferecem pouco controle sobre o seu site.","data":{"text":"Website builders.&nbsp;Website builders are simple tools for building a site, and are aimed at those who want to get something online as quickly and easily as possible. The downside is they\u2019re far less flexible than other solutions, and give you little control over your site."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>CMSs.<\/strong>&nbsp;CMS platforms are very flexible frameworks. Most enable you to customize your site's look and functionality in almost any way you like, including creating a membership site. However, you'll have to choose your CMS carefully, as each platform has its unique pros and cons.<\/li>","content":"CMSs. As plataformas CMS s\u00e3o estruturas muito flex\u00edveis. A maioria permite personalizar a apar\u00eancia e a funcionalidade do seu site praticamente da maneira que voc\u00ea quiser, incluindo a cria\u00e7\u00e3o de um site de membros. No entanto, voc\u00ea ter\u00e1 que escolher seu CMS com cuidado, pois cada plataforma tem suas vantagens e desvantagens espec\u00edficas.","data":{"text":"CMSs.&nbsp;CMS platforms are very flexible frameworks. Most enable you to customize your site's look and functionality in almost any way you like, including creating a membership site. However, you'll have to choose your CMS carefully, as each platform has its unique pros and cons."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>CMSs provide the best combination of flexibility and ease of use, making them a top option in most situations. All that's left is to pick the platform you'll use.<\/p>","content":[{"type":"text","data":"CMSs provide the best combination of flexibility and ease of use, making them a top option in most situations. All that's left is to pick the platform you'll use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Four Reasons You Should Consider WordPress for Your Membership Site<\/h2>","content":"Quatro raz\u00f5es pelas quais voc\u00ea deve considerar o WordPress para seu site de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When it comes to CMS platforms, we highly recommend <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:<\/p>","content":[{"type":"text","data":"When it comes to CMS platforms, we highly recommend <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png\" alt=\"The WordPress website.\" class=\"wp-image-16961\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png","data":{"alt":"The WordPress website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png"},"style":{"width":1685,"height":817,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is especially true if you're looking to build a membership website. Let's discuss four of the top reasons WordPress is such an excellent choice.<\/p>","content":[{"type":"text","data":"This is especially true if you're looking to build a membership website. Let's discuss four of the top reasons WordPress is such an excellent choice."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Popularity<\/h3>","content":"1. Popularidade","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to CMS platforms, you don\u2019t want to take the road less traveled. Powering over <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 million websites<\/a>, WordPress has a huge community behind it. This same community offers you lots of options for designing and customizing your site, via plugins and themes.<\/p>","content":[{"type":"text","data":"When it comes to CMS platforms, you don\u2019t want to take the road less traveled. Powering over <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 million websites<\/a>, WordPress has a huge community behind it. This same community offers you lots of options for designing and customizing your site, via plugins and themes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">A theme<\/a>&nbsp;controls the way your site looks. It provides a basic template, but can also be customized to suit your needs. Some even enable you to drastically change the layout from page to page, using simple drag-and-drop editors. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>, on the other hand, let you expand your site with extra functionality and features.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">A theme<\/a>&nbsp;controls the way your site looks. It provides a basic template, but can also be customized to suit your needs. Some even enable you to drastically change the layout from page to page, using simple drag-and-drop editors. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>, on the other hand, let you expand your site with extra functionality and features."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The more popular a CMS is, the more themes and plugins will be at your disposal. This matters, because it makes it more likely that you\u2019ll be able to find pre-built tools for your exact needs. With a less popular CMS, you might end up hiring a designer to build custom solutions, or simply not be able to include all the features you want.<\/p>","content":[{"type":"text","data":"The more popular a CMS is, the more themes and plugins will be at your disposal. This matters, because it makes it more likely that you\u2019ll be able to find pre-built tools for your exact needs. With a less popular CMS, you might end up hiring a designer to build custom solutions, or simply not be able to include all the features you want."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition, the huge WordPress community also means there\u2019s lots of help whenever you need it. There's even&nbsp;<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">an active support forum<\/a> for free help and tech support on the official website. Plus, WordPress' active community means that the platform <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">is kept incredibly secure<\/a>.<\/p>","content":[{"type":"text","data":"In addition, the huge WordPress community also means there\u2019s lots of help whenever you need it. There's even&nbsp;<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">an active support forum<\/a> for free help and tech support on the official website. Plus, WordPress' active community means that the platform <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">is kept incredibly secure<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Search Engine Optimization (SEO)<\/h3>","content":"2. Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a> is the process of making your site search-engine friendly, so that it ranks higher in search results. This is vital for attracting visitors, since the main way people will find your site is through Google and similar search engines. Excellent SEO improves your membership site\u2019s chances of reaching as many potential users as possible.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a> is the process of making your site search-engine friendly, so that it ranks higher in search results. This is vital for attracting visitors, since the main way people will find your site is through Google and similar search engines. Excellent SEO improves your membership site\u2019s chances of reaching as many potential users as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress has an edge when it comes to SEO, since it includes some\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">powerful built-in tools<\/a>\u00a0for optimizing your site. Right away, you can add tags, categories, and SEO-friendly custom URLs. There are also free tools you can use to improve your content even further, such as <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. If you want your membership site to grow as quickly as possible, WordPress can start you off on the right foot.<\/p>","content":[{"type":"text","data":"WordPress has an edge when it comes to SEO, since it includes some\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">powerful built-in tools<\/a>\u00a0for optimizing your site. Right away, you can add tags, categories, and SEO-friendly custom URLs. There are also free tools you can use to improve your content even further, such as <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. If you want your membership site to grow as quickly as possible, WordPress can start you off on the right foot."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Ease of Use<\/h3>","content":"3. Facilidade de uso","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another benefit of WordPress is that it's very easy to use. It comes with a built-in block editor called Gutenberg. This means that you can edit text and other media using a visual interface, and the site will automatically generate code \u2013 no HTML required.<\/p>","content":[{"type":"text","data":"Another benefit of WordPress is that it's very easy to use. It comes with a built-in block editor called Gutenberg. This means that you can edit text and other media using a visual interface, and the site will automatically generate code \u2013 no HTML required."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Check out this comprehensive Gutenberg tutorial by WPBeginner:<\/p>","content":[{"type":"text","data":"Check out this comprehensive Gutenberg tutorial by WPBeginner:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"\ud83e\uddf1 How to Use the WordPress Block Editor for Beginners \u270d\ufe0f\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"\ud83e\uddf1 Como usar o editor de blocos do WordPress para iniciantes \u270d\ufe0f\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/JjfrzGeB5_g?rel=0","url":"https:\/\/youtu.be\/JjfrzGeB5_g?rel=0"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-text-align-left\">The WordPress community also offers a number of <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">intuitive editing tools<\/a> you can use to improve your experience even further. This comes in very handy for beginners. On the other hand, if you're more technically advanced, WordPress has tools developers can use to get even more out of the platform. This makes it the perfect option for users with almost any level of experience.<\/p>","content":[{"type":"text","data":"<p class=\"has-text-align-left\">The WordPress community also offers a number of <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">intuitive editing tools<\/a> you can use to improve your experience even further. This comes in very handy for beginners. On the other hand, if you're more technically advanced, WordPress has tools developers can use to get even more out of the platform. This makes it the perfect option for users with almost any level of experience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"align":"left"}},{"type":"core\/paragraph","render":"<p>In contrast, Joomla and Drupal (the next two most popular CMSs) are relatively difficult to use when compared to WordPress. These types of platforms have a steeper learning curve, so they're less useful when you need to set up a functional membership site quickly and easily.<\/p>","content":[{"type":"text","data":"In contrast, Joomla and Drupal (the next two most popular CMSs) are relatively difficult to use when compared to WordPress. These types of platforms have a steeper learning curve, so they're less useful when you need to set up a functional membership site quickly and easily."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Simple Membership Site Tools<\/h3>","content":"4. Ferramentas simples para sites de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Finally, it's worth noting that membership sites require a very specific set of tools. You'll need some way to manage the memberships, handle payments, and keep certain content behind a paywall. WordPress provides an answer for this need, in the form of dedicated plugins.<\/p>","content":[{"type":"text","data":"Finally, it's worth noting that membership sites require a very specific set of tools. You'll need some way to manage the memberships, handle payments, and keep certain content behind a paywall. WordPress provides an answer for this need, in the form of dedicated plugins."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>, for example, offers an easy way to get started with your membership site. You can choose multiple membership levels using this plugin, and restrict access to certain content based on those levels:<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>, for example, offers an easy way to get started with your membership site. You can choose multiple membership levels using this plugin, and restrict access to certain content based on those levels:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png\" alt=\"The MemberPress plugin.\" class=\"wp-image-16959\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png","data":{"alt":"The MemberPress plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png"},"style":{"width":1172,"height":433,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>There <em>are<\/em> ways to set up membership features in Drupal and Joomla, but <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">they\u2019re far less intuitive<\/a>. We think that setting up a membership site should be as easy as possible. The less time you have to spend reading manuals, the more time you have to work on your site and start building an audience. With WordPress and MemberPress, you can <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">get started within minutes<\/a>.<\/p>","content":[{"type":"text","data":"There <em>are<\/em> ways to set up membership features in Drupal and Joomla, but <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">they\u2019re far less intuitive<\/a>. We think that setting up a membership site should be as easy as possible. The less time you have to spend reading manuals, the more time you have to work on your site and start building an audience. With WordPress and MemberPress, you can <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">get started within minutes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Thanks to its large community and expansive feature set, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is one of the most powerful CMS platforms available. It\u2019s a perfect choice for beginners looking to start a membership site, without the expense of hiring a designer.<\/p>","content":[{"type":"text","data":"Thanks to its large community and expansive feature set, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is one of the most powerful CMS platforms available. It\u2019s a perfect choice for beginners looking to start a membership site, without the expense of hiring a designer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some of the reasons why WordPress is a useful choice include its:<\/p>","content":[{"type":"text","data":"Some of the reasons why WordPress is a useful choice include its:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Popularity<\/li>\n\n\n\n<li>Search Engine Optimization (SEO)<\/li>\n\n\n\n<li>Ease of use<\/li>\n\n\n\n<li>Simple membership site tools<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Popularidade<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/li>\n\n\n\n<li>Facilidade de uso<\/li>\n\n\n\n<li>Ferramentas simples de site de associa\u00e7\u00e3o<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Popularity<\/li>","content":"Popularidade","data":{"text":"Popularity"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Search Engine Optimization (SEO)<\/li>","content":"Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)","data":{"text":"Search Engine Optimization (SEO)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ease of use<\/li>","content":"Facilidade de uso","data":{"text":"Ease of use"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Simple membership site tools<\/li>","content":"Ferramentas simples de site de associa\u00e7\u00e3o","data":{"text":"Simple membership site tools"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to get started with WordPress? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to get started with WordPress? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16958"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17004"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}