{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 raz\u00f5es pelas quais voc\u00ea precisa de uma presen\u00e7a na m\u00eddia social para sua pequena empresa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quase todo mundo entende a import\u00e2ncia do marketing de m\u00eddia social neste momento. Ainda assim, pode ser f\u00e1cil presumir que as plataformas de m\u00eddia social s\u00f3 s\u00e3o realmente ben\u00e9ficas para grandes empresas, que podem reunir um grande n\u00famero de seguidores e publicar constantemente. Se voc\u00ea s\u00f3 tem tempo para publicar uma vez por semana, pode parecer que n\u00e3o vale a pena manter sua presen\u00e7a on-line.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a82fef521fe4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a82fef521fe4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. Voc\u00ea pode aumentar o reconhecimento da marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Os clientes esperam ver atividades recentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. Voc\u00ea estar\u00e1 melhorando seu retorno sobre o investimento (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. \u00c9 mais f\u00e1cil desenvolver um p\u00fablico fiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >Como compartilhar suas publica\u00e7\u00f5es de blog nas m\u00eddias sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, essa abordagem de \"tudo ou nada\" \u00e9 um mito. A m\u00eddia social ainda \u00e9 uma maneira eficaz de manter seus seguidores informados e aumentar a visibilidade da sua empresa, independentemente do tamanho do seu p\u00fablico. De fato, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">mais de 90% de pequenas empresas<\/a> usar a m\u00eddia social. Ela <em>\u00e9<\/em> No entanto, \u00e9 verdade que as pequenas empresas precisar\u00e3o adotar uma abordagem de postagem diferente da adotada por seus concorrentes maiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, discutiremos os quatro principais motivos pelos quais \u00e9 vital que as pequenas empresas estejam ativas nas m\u00eddias sociais. Em seguida, daremos alguns conselhos sobre como come\u00e7ar. Vamos come\u00e7ar logo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. Voc\u00ea pode aumentar o reconhecimento da marca<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social \u00e9 uma excelente maneira de obter mais\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">reconhecimento da marca<\/a>. Isso porque voc\u00ea pode usar a m\u00eddia social para enfatizar a exclusividade da sua marca, o que \u00e9 importante para as pequenas empresas que precisam se destacar. Voc\u00ea ter\u00e1 de ajudar seus clientes em potencial a entender por que eles devem escolher voc\u00ea em vez de uma empresa maior, como a Amazon, que pode oferecer produtos e servi\u00e7os semelhantes por um pre\u00e7o menor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, a empresa de roupas on-line <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">A Everlane usa o Snapchat<\/a> para oferecer tutoriais e dar aos clientes uma vis\u00e3o dos bastidores de como suas roupas s\u00e3o feitas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"Uma publica\u00e7\u00e3o do Snapchat da Everlane.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">Desenvolver sua pr\u00f3pria estrat\u00e9gia de marca<\/a> Fa\u00e7a um brainstorming sobre o que torna sua empresa \u00fanica e entenda o que interessa ao seu p\u00fablico-alvo. Isso pode at\u00e9 n\u00e3o estar relacionado apenas a seus produtos ou servi\u00e7os. Por exemplo, algumas empresas enfatizam o fato de doarem uma porcentagem de seus lucros para institui\u00e7\u00f5es de caridade ou de usarem apenas meios \u00e9ticos de produ\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 importante considerar a est\u00e9tica visual de sua marca. Isso pode ser t\u00e3o simples quanto escolher <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">um esquema de cores<\/a> e reconhec\u00edvel para usar em seu site e em sites de m\u00eddia social. Dessa forma, os clientes podem come\u00e7ar a reconhecer sua empresa em um piscar de olhos, n\u00e3o importa onde a encontrem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Os clientes esperam ver atividades recentes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To \u2018win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 fundamental se voc\u00ea tiver um <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Link de Afiliado da Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">loja on-line<\/a> - seus clientes precisam se sentir confiantes de que, se pedirem um produto, voc\u00ea o entregar\u00e1. Se voc\u00ea <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">postar de forma inconsistente<\/a>Se o cliente n\u00e3o responder a uma pergunta, ou deixar uma pergunta sem resposta, os clientes podem se afastar de sua empresa. Hoje em dia, as pessoas esperam <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">tempos de resposta r\u00e1pidos<\/a>\u00a0de empresas nas m\u00eddias sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ideal \u00e9 que voc\u00ea publique pelo menos uma vez por semana em cada plataforma para manter seus feeds ativos. Ofereceremos algumas dicas de maneiras f\u00e1ceis de configurar postagens regulares mais adiante neste artigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. Voc\u00ea estar\u00e1 melhorando seu retorno sobre o investimento (ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresa, voc\u00ea <em>necessidade<\/em> publicidade. Se os clientes n\u00e3o estiverem cientes de sua empresa, dificilmente comprar\u00e3o seus produtos ou servi\u00e7os. No entanto, colocar um an\u00fancio f\u00edsico, como um outdoor, pode custar <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">milhares de d\u00f3lares<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, a publicidade nas m\u00eddias sociais custa relativamente pouco. Para <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">t\u00e3o poucos quanto $5<\/a>Se voc\u00ea estiver usando o Facebook, um an\u00fancio do Facebook pode ajud\u00e1-lo a alcan\u00e7ar um p\u00fablico amplo. Isso pode ajud\u00e1-lo a ver rapidamente quais estrat\u00e9gias de publicidade est\u00e3o tendo um impacto e quais n\u00e3o est\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"A p\u00e1gina de neg\u00f3cios do Facebook.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Mesmo que <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">alcance org\u00e2nico<\/a> nas m\u00eddias sociais est\u00e1 caindo, os an\u00fancios ainda podem oferecer uma <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">ROI forte<\/a> se voc\u00ea for inteligente em sua estrat\u00e9gia. Melhor ainda, a op\u00e7\u00e3o de designar\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">p\u00fablicos personalizados<\/a> permite que voc\u00ea garanta que est\u00e1 atingindo seu p\u00fablico-alvo exato. Para obter resultados ainda melhores, voc\u00ea pode\u00a0<a href=\"https:\/\/memberpress.com\/pt\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">personalizar seus an\u00fancios<\/a>\u00a0para a plataforma espec\u00edfica em que ser\u00e3o exibidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company \u2018out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. \u00c9 mais f\u00e1cil desenvolver um p\u00fablico fiel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site de associa\u00e7\u00e3o j\u00e1 tiver um blog (<a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">E deveria!<\/a>), voc\u00ea pode compartilhar nas m\u00eddias sociais sempre que criar uma nova postagem. Isso ajudar\u00e1 a alertar seus f\u00e3s sempre que seu site for atualizado e, ao mesmo tempo, manter\u00e1 seus feeds de m\u00eddia social preenchidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea desenvolver um conte\u00fado de blog significativo, essa pode ser uma maneira f\u00e1cil de fazer com que os f\u00e3s voltem ao seu site. Maior tr\u00e1fego de p\u00e1gina e <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tempos de perman\u00eancia<\/a> resultam em melhor otimiza\u00e7\u00e3o do mecanismo de pesquisa (SEO), maior receita com an\u00fancios e um n\u00famero maior de clientes em potencial com os quais voc\u00ea pode falar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo do tipo de site de associa\u00e7\u00e3o que voc\u00ea administra, \u00e9 poss\u00edvel at\u00e9 mesmo usar o blog para divulgar o conte\u00fado que est\u00e1 atr\u00e1s de um acesso pago. Por exemplo, se voc\u00ea tiver um curso de web design, poder\u00e1 publicar algumas amostras gratuitas e apresentar os benef\u00edcios de seu curso pago na parte inferior do artigo. Em seguida, voc\u00ea pode compartilhar esse artigo em todas as m\u00eddias sociais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>Como compartilhar suas publica\u00e7\u00f5es de blog nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, nunca foi t\u00e3o f\u00e1cil gerar postagens autom\u00e1ticas de m\u00eddia social com base no conte\u00fado do seu blog. \u00c9 poss\u00edvel encontrar muitas ferramentas que compartilhar\u00e3o mensagens nas plataformas de m\u00eddia social escolhidas sempre que voc\u00ea publicar um novo post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site for constru\u00eddo no WordPress, voc\u00ea poder\u00e1 configur\u00e1-lo usando <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">o plug-in Jetpack<\/a>. <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Link de afiliado do Jet Pack\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a> \u00e9 uma ferramenta \u00fatil que oferece uma ampla gama de solu\u00e7\u00f5es. O mais importante para nossos objetivos aqui, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">seu recurso Publicize<\/a> permite configurar o compartilhamento de m\u00eddia social de que falamos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode baixar o Jetpack gratuitamente e <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">Instale-o em seu site<\/a>. Em seguida, no painel de controle de seu site, acesse <em>Jetpack > Settings > Sharing<\/em>. Selecione <em>Compartilhe automaticamente suas postagens nas redes sociais<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"As configura\u00e7\u00f5es do plug-in Jetpack.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, clique em <em>Conecte suas contas de m\u00eddia social<\/em> para configurar o compartilhamento social para as plataformas que voc\u00ea escolher:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Conectar suas contas de m\u00eddia social no Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Agora, sempre que abrir uma nova postagem no blog, voc\u00ea ver\u00e1 um <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> na barra lateral direita com o r\u00f3tulo <em>Divulgar<\/em>. Clique em <em>Editar<\/em> para redigir uma mensagem personalizada:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Definir uma mensagem personalizada no Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 tudo o que h\u00e1 para fazer! Quando o post for publicado, ele ser\u00e1 automaticamente compartilhado nas plataformas que voc\u00ea escolheu, juntamente com a sua mensagem. Isso permite que voc\u00ea fa\u00e7a v\u00e1rios usos do mesmo conte\u00fado e mant\u00e9m suas contas de m\u00eddia social ativas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma pequena empresa, pode ser dif\u00edcil chamar a aten\u00e7\u00e3o e lutar por sua fatia do mercado. \u00c9 por isso que \u00e9 fundamental manter uma presen\u00e7a ativa nas m\u00eddias sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os quatro motivos mais importantes pelos quais voc\u00ea deve usar a m\u00eddia social incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Maior reconhecimento da marca.<\/b> Criar reconhecimento da marca com a m\u00eddia social \u00e9 importante se voc\u00ea quiser diferenciar sua empresa da concorr\u00eancia.<\/li>\n\n\n\n<li><b>Prova de que sua empresa est\u00e1 ativa.<\/b> Having an empty social media feed may look unprofessional\u00a0and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>Um maior <\/b><b>Retorno sobre o investimento (ROI)<\/b>. A m\u00eddia social oferece uma plataforma de publicidade com barreiras de entrada relativamente baixas e um alto ROI.<\/li>\n\n\n\n<li><b>A oportunidade de desenvolver um p\u00fablico fiel de leitores.<\/b>\u00a0Voc\u00ea pode compartilhar publica\u00e7\u00f5es de blog nas m\u00eddias sociais e lembrar os visitantes de visitarem seu site. Desde que voc\u00ea crie conte\u00fado de qualidade, essa \u00e9 uma excelente maneira de criar seguidores e direcionar tr\u00e1fego.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como desenvolver a estrat\u00e9gia de m\u00eddia social da sua pequena empresa? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":["post-16988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-redirected","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a key tool for any small business. 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Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>1. You Can Increase Brand Recognition<\/b><\/h2>","content":"1. Voc\u00ea pode aumentar o reconhecimento da marca","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"An Everlane Snapchat post.\" class=\"wp-image-16989\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","data":{"alt":"An Everlane Snapchat post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","align":"center"},"style":{"width":538,"height":636,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>2. Customers Expect to See Recent Activity<\/b><\/h2>","content":"2. Os clientes esperam ver atividades recentes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>3. You'll Be Improving Your Return on Investment (ROI)<\/b><\/h2>","content":"3. Voc\u00ea estar\u00e1 melhorando seu retorno sobre o investimento (ROI)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"The Facebook Business page.\" class=\"wp-image-16990\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","data":{"alt":"The Facebook Business page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","align":"center"},"style":{"width":1279,"height":500,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>4. It's Easier to Develop a Loyal Readership<\/b><\/h2>","content":"4. \u00c9 mais f\u00e1cil desenvolver um p\u00fablico fiel","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Share Your Blog Posts on Social Media<\/h2>","content":"Como compartilhar suas publica\u00e7\u00f5es de blog nas m\u00eddias sociais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"The Jetpack plugin settings.\" class=\"wp-image-16992\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","data":{"alt":"The Jetpack plugin settings.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","align":"center"},"style":{"width":1280,"height":539,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecting your social media accounts in Jetpack.\" class=\"wp-image-16993\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","data":{"alt":"Connecting your social media accounts in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","align":"center"},"style":{"width":1279,"height":379,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Setting a custom message in Jetpack.\" class=\"wp-image-16994\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","data":{"alt":"Setting a custom message in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","align":"center"},"style":{"width":354,"height":243,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The four most important reasons you should use social media include:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The four most important reasons you should use social media include:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><b>Maior reconhecimento da marca.<\/b> Criar reconhecimento da marca com a m\u00eddia social \u00e9 importante se voc\u00ea quiser diferenciar sua empresa da concorr\u00eancia.<\/li>\n\n\n\n<li><b>Prova de que sua empresa est\u00e1 ativa.<\/b> Ter um feed de m\u00eddia social vazio pode parecer pouco profissional e assustar as pessoas. Os clientes querem saber que voc\u00ea responder\u00e1 rapidamente nas m\u00eddias sociais.<\/li>\n\n\n\n<li><b>Um maior <\/b><b>Retorno sobre o investimento (ROI)<\/b>. A m\u00eddia social oferece uma plataforma de publicidade com barreiras de entrada relativamente baixas e um alto ROI.<\/li>\n\n\n\n<li><b>A oportunidade de desenvolver um p\u00fablico fiel de leitores.<\/b>&nbsp;Voc\u00ea pode compartilhar publica\u00e7\u00f5es de blog nas m\u00eddias sociais e lembrar os visitantes de visitarem seu site. Desde que voc\u00ea crie conte\u00fado de qualidade, essa \u00e9 uma excelente maneira de criar seguidores e direcionar tr\u00e1fego.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>","content":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors.","data":{"text":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>","content":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.","data":{"text":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>","content":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.","data":{"text":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>","content":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.","data":{"text":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=16988"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16988\/revisions"}],"predecessor-version":[{"id":79660,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/16988\/revisions\/79660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17095"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}