{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 raz\u00f5es pelas quais voc\u00ea precisa de uma presen\u00e7a na m\u00eddia social para sua pequena empresa"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quase todo mundo entende a import\u00e2ncia do marketing de m\u00eddia social neste momento. Ainda assim, pode ser f\u00e1cil presumir que as plataformas de m\u00eddia social s\u00f3 s\u00e3o realmente ben\u00e9ficas para grandes empresas, que podem reunir um grande n\u00famero de seguidores e publicar constantemente. Se voc\u00ea s\u00f3 tem tempo para publicar uma vez por semana, pode parecer que n\u00e3o vale a pena manter sua presen\u00e7a on-line.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8a51c3ab95\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8a51c3ab95\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. Voc\u00ea pode aumentar o reconhecimento da marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Os clientes esperam ver atividades recentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. Voc\u00ea aumentar\u00e1 seu retorno sobre o investimento (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. \u00c9 mais f\u00e1cil conquistar um p\u00fablico fiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >Como compartilhar suas publica\u00e7\u00f5es de blog nas m\u00eddias sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, essa abordagem de \"tudo ou nada\" \u00e9 um mito. A m\u00eddia social ainda \u00e9 uma maneira eficaz de manter seus seguidores informados e aumentar a visibilidade da sua empresa, independentemente do tamanho do seu p\u00fablico. De fato, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">mais de 90% de pequenas empresas<\/a> usar a m\u00eddia social. Ela <em>\u00e9<\/em> No entanto, \u00e9 verdade que as pequenas empresas precisar\u00e3o adotar uma abordagem de postagem diferente da adotada por seus concorrentes maiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos discutir as quatro principais raz\u00f5es pelas quais \u00e9 fundamental que as pequenas empresas tenham presen\u00e7a ativa nas redes sociais. Em seguida, daremos algumas dicas sobre como come\u00e7ar. Vamos direto ao assunto!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. Voc\u00ea pode aumentar o reconhecimento da marca<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia social \u00e9 uma excelente maneira de obter mais&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">reconhecimento da marca<\/a>. Isso porque voc\u00ea pode usar as redes sociais para destacar a singularidade da sua marca, o que \u00e9 importante para pequenas empresas que precisam se destacar. Voc\u00ea ter\u00e1 que ajudar seus clientes em potencial a entender por que devem escolher voc\u00ea em vez de uma empresa maior, como a Amazon, que talvez possa oferecer produtos e servi\u00e7os semelhantes por um pre\u00e7o mais baixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, a empresa de roupas on-line <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">A Everlane usa o Snapchat<\/a> para oferecer tutoriais e dar aos clientes uma vis\u00e3o dos bastidores de como suas roupas s\u00e3o feitas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"Uma publica\u00e7\u00e3o do Snapchat da Everlane.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">Desenvolver sua pr\u00f3pria estrat\u00e9gia de marca<\/a> Fa\u00e7a um brainstorming sobre o que torna sua empresa \u00fanica e entenda o que interessa ao seu p\u00fablico-alvo. Isso pode at\u00e9 n\u00e3o estar relacionado apenas a seus produtos ou servi\u00e7os. Por exemplo, algumas empresas enfatizam o fato de doarem uma porcentagem de seus lucros para institui\u00e7\u00f5es de caridade ou de usarem apenas meios \u00e9ticos de produ\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m \u00e9 importante levar em conta a est\u00e9tica visual da sua marca. Isso pode ser t\u00e3o simples quanto escolher <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">um esquema de cores<\/a> e reconhec\u00edvel para usar em seu site e em sites de m\u00eddia social. Dessa forma, os clientes podem come\u00e7ar a reconhecer sua empresa em um piscar de olhos, n\u00e3o importa onde a encontrem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Os clientes esperam ver atividades recentes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para \u2018ter sucesso\u2019 no marketing, \u00e9 preciso continuar na ativa. Isso vale especialmente para pequenas empresas. Se os clientes em potencial acessarem seu feed do Facebook e n\u00e3o encontrarem nada al\u00e9m de teias de aranha, eles podem achar que h\u00e1 algo errado ou que voc\u00ea fechou as portas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 fundamental se voc\u00ea tiver uma loja online \u2013 seus clientes precisam ter certeza de que, se encomendarem um produto, voc\u00ea o entregar\u00e1. Se voc\u00ea <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">postar de forma inconsistente<\/a>Se o cliente n\u00e3o responder a uma pergunta, ou deixar uma pergunta sem resposta, os clientes podem se afastar de sua empresa. Hoje em dia, as pessoas esperam <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">tempos de resposta r\u00e1pidos<\/a>&nbsp;de empresas nas m\u00eddias sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ideal \u00e9 que voc\u00ea publique pelo menos uma vez por semana em cada plataforma para manter seus feeds ativos. Ofereceremos algumas dicas de maneiras f\u00e1ceis de configurar postagens regulares mais adiante neste artigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. Voc\u00ea aumentar\u00e1 seu retorno sobre o investimento (ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresa, voc\u00ea <em>necessidade<\/em> publicidade. Se os clientes n\u00e3o estiverem cientes de sua empresa, dificilmente comprar\u00e3o seus produtos ou servi\u00e7os. No entanto, colocar um an\u00fancio f\u00edsico, como um outdoor, pode custar <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">milhares de d\u00f3lares<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, a publicidade nas m\u00eddias sociais custa relativamente pouco. Para <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">t\u00e3o poucos quanto $5<\/a>Se voc\u00ea estiver usando o Facebook, um an\u00fancio do Facebook pode ajud\u00e1-lo a alcan\u00e7ar um p\u00fablico amplo. Isso pode ajud\u00e1-lo a ver rapidamente quais estrat\u00e9gias de publicidade est\u00e3o tendo um impacto e quais n\u00e3o est\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"A p\u00e1gina de neg\u00f3cios do Facebook.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Mesmo que <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">alcance org\u00e2nico<\/a> nas m\u00eddias sociais est\u00e1 caindo, os an\u00fancios ainda podem oferecer uma <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">ROI forte<\/a> se voc\u00ea for inteligente em sua estrat\u00e9gia. Melhor ainda, a op\u00e7\u00e3o de designar&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">p\u00fablicos personalizados<\/a> permite que voc\u00ea garanta que est\u00e1 atingindo seu p\u00fablico-alvo exato. Para obter resultados ainda melhores, voc\u00ea pode&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">personalizar seus an\u00fancios<\/a>&nbsp;de acordo com a plataforma espec\u00edfica em que ser\u00e3o exibidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que voc\u00ea n\u00e3o consiga uma venda diretamente a partir de um an\u00fancio no Facebook (ou em outra plataforma), ainda assim est\u00e1 ajudando a aumentar o reconhecimento da marca. Quanto mais voc\u00ea divulgar sua empresa, mais prov\u00e1vel ser\u00e1 que o nome dela fique na mem\u00f3ria do seu p\u00fablico na pr\u00f3xima vez que eles estiverem prontos para fazer uma compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. \u00c9 mais f\u00e1cil conquistar um p\u00fablico fiel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site de associa\u00e7\u00e3o j\u00e1 tiver um blog (<a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">E deveria!<\/a>), voc\u00ea pode compartilhar nas m\u00eddias sociais sempre que criar uma nova postagem. Isso ajudar\u00e1 a alertar seus f\u00e3s sempre que seu site for atualizado e, ao mesmo tempo, manter\u00e1 seus feeds de m\u00eddia social preenchidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea desenvolver um conte\u00fado de blog significativo, essa pode ser uma maneira f\u00e1cil de fazer com que os f\u00e3s voltem ao seu site. Maior tr\u00e1fego de p\u00e1gina e <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tempos de perman\u00eancia<\/a> resultam em melhor otimiza\u00e7\u00e3o do mecanismo de pesquisa (SEO), maior receita com an\u00fancios e um n\u00famero maior de clientes em potencial com os quais voc\u00ea pode falar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo do tipo de site de assinatura que voc\u00ea administra, \u00e9 poss\u00edvel at\u00e9 mesmo usar seu blog para dar uma pr\u00e9via do conte\u00fado que est\u00e1 dispon\u00edvel apenas para assinantes. Por exemplo, se voc\u00ea tem um curso de web design, pode publicar algumas amostras gratuitas e destacar os benef\u00edcios do seu curso pago no final do artigo. Em seguida, voc\u00ea pode compartilhar esse artigo em todas as redes sociais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>Como compartilhar suas publica\u00e7\u00f5es de blog nas m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, nunca foi t\u00e3o f\u00e1cil gerar postagens autom\u00e1ticas de m\u00eddia social com base no conte\u00fado do seu blog. \u00c9 poss\u00edvel encontrar muitas ferramentas que compartilhar\u00e3o mensagens nas plataformas de m\u00eddia social escolhidas sempre que voc\u00ea publicar um novo post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site for constru\u00eddo no WordPress, voc\u00ea poder\u00e1 configur\u00e1-lo usando <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">o plug-in Jetpack<\/a>. O Jetpack \u00e9 uma ferramenta pr\u00e1tica que oferece uma ampla gama de solu\u00e7\u00f5es. O mais importante para nossos objetivos aqui \u00e9 que, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">seu recurso Publicize<\/a> permite que voc\u00ea configure o compartilhamento nas redes sociais de que temos falado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode baixar o Jetpack gratuitamente e <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">Instale-o em seu site<\/a>. Em seguida, no painel de controle de seu site, acesse <em>Jetpack &gt; Configura\u00e7\u00f5es &gt; Compartilhamento<\/em>. Selecione <em>Compartilhe automaticamente suas postagens nas redes sociais<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"As configura\u00e7\u00f5es do plug-in Jetpack.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, clique em <em>Conecte suas contas de m\u00eddia social<\/em> para configurar o compartilhamento social para as plataformas que voc\u00ea escolher:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Conectar suas contas de m\u00eddia social no Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Agora, sempre que abrir uma nova postagem no blog, voc\u00ea ver\u00e1 uma caixa na barra lateral direita com o r\u00f3tulo <em>Divulgar<\/em>. Clique em <em>Editar<\/em> para redigir uma mensagem personalizada:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Definir uma mensagem personalizada no Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 tudo o que h\u00e1 para fazer! Quando o post for publicado, ele ser\u00e1 automaticamente compartilhado nas plataformas que voc\u00ea escolheu, juntamente com a sua mensagem. Isso permite que voc\u00ea fa\u00e7a v\u00e1rios usos do mesmo conte\u00fado e mant\u00e9m suas contas de m\u00eddia social ativas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma pequena empresa, pode ser dif\u00edcil chamar a aten\u00e7\u00e3o e lutar por sua fatia do mercado. \u00c9 por isso que \u00e9 fundamental manter uma presen\u00e7a ativa nas m\u00eddias sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os quatro motivos mais importantes pelos quais voc\u00ea deve usar a m\u00eddia social incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Maior reconhecimento da marca.<\/b> Criar reconhecimento da marca com a m\u00eddia social \u00e9 importante se voc\u00ea quiser diferenciar sua empresa da concorr\u00eancia.<\/li>\n\n\n\n<li><b>Prova de que sua empresa est\u00e1 ativa.<\/b> Ter um feed de m\u00eddia social vazio pode parecer pouco profissional e assustar as pessoas. Os clientes querem saber que voc\u00ea responder\u00e1 rapidamente nas m\u00eddias sociais.<\/li>\n\n\n\n<li><b>Um maior <\/b><b>Retorno sobre o investimento (ROI)<\/b>. A m\u00eddia social oferece uma plataforma de publicidade com barreiras de entrada relativamente baixas e um alto ROI.<\/li>\n\n\n\n<li><b>A oportunidade de desenvolver um p\u00fablico fiel de leitores.<\/b>&nbsp;Voc\u00ea pode compartilhar publica\u00e7\u00f5es de blog nas m\u00eddias sociais e lembrar os visitantes de visitarem seu site. Desde que voc\u00ea crie conte\u00fado de qualidade, essa \u00e9 uma excelente maneira de criar seguidores e direcionar tr\u00e1fego.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como desenvolver a estrat\u00e9gia de m\u00eddias sociais da sua pequena empresa? Deixe sua pergunta na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":["post-16988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-redirected","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a key tool for any small business. 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