{"id":16996,"date":"2018-10-24T10:52:05","date_gmt":"2018-10-24T16:52:05","guid":{"rendered":"https:\/\/memberpress.com\/?p=16996"},"modified":"2025-09-22T10:02:46","modified_gmt":"2025-09-22T14:02:46","slug":"make-your-membership-website-look-more-professional","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/","title":{"rendered":"How to Make your Membership Website Look More Professional"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e0223a894b4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0223a894b4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Top_Tips_for_Making_Your_Site_Look_Professional\" >Top Tips for Making Your Site Look Professional<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Purchase_a_Premium_WordPress_Theme\" >Purchase a Premium WordPress Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Invest_in_Fast_Web_Hosting\" >Invest in Fast Web Hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Keep_Your_Website_Optimized\" >Keep Your Website Optimized<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Display_Client_Logos_Awards_and_Badges\" >Display Client Logos, Awards, and Badges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Publish_Member_Testimonials_and_Reviews\" >Publish Member Testimonials and Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Proofread_Your_Website_Copy\" >Proofread Your Website Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Work_on_Your_Search_Engine_Optimization\" >Work on Your Search Engine Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Tips_for_Making_Your_Site_Look_Professional\"><\/span>Top Tips for Making Your Site Look Professional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>.<\/p>\n\n\n\n<p>An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Purchase_a_Premium_WordPress_Theme\"><\/span>Purchase a Premium WordPress Theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"uLVarSRq4pkvJNZUCOyEldoznF29A6xjbHsmtKWMGY5hfXigeP3I1T8\"><div class=\"responsive-video\"><iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Watch this video to learn about the best WordPress themes for membership sites<\/figcaption><\/figure>\n\n\n\n<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>\n\n\n\n<p>Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. <\/p>\n\n\n\n<p>This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme.<\/p>\n\n\n\n<p>Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\" title=\"Beaver Builder Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">page-builder<\/a> tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions.<\/p>\n\n\n\n<p>In fact, the Divi theme from Elegant Themes has\u00a0<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash.<\/p>\n\n\n\n<p>With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out\u00a0<a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>Invest in Fast Web Hosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every website needs <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">web hosting<\/a>, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>\n\n\n\n<p>What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible.<\/p>\n\n\n\n<p>For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times.<\/p>\n\n\n\n<p>Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like\u00a0<a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Keep Your Website Optimized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Site Speed Testing\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p>Upgrading your <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">web host<\/a> isn\u2019t the only way to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups.<\/p>\n\n\n\n<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you\u00a0<a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Display Client Logos, Awards, and Badges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Publish Member Testimonials and Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publish Testimonials\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently,\u00a0<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>\n\n\n\n<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they\u00a0<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content.<\/p>\n\n\n\n<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Proofread Your Website Copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors.<\/p>\n\n\n\n<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it\u2019s well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>\n\n\n\n<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our\u00a0<a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Work on Your Search Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Search Engine Optimization \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p>Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism.<\/p>\n\n\n\n<p>For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can\u00a0<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hopefully, you now have a list of tasks you can implement to make your membership site look more professional.<\/p>\n\n\n\n<p>Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement.<\/p>\n\n\n\n<p>But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups.<\/p>\n\n\n\n<p><em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em><\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don\u2019t forget to subscribe in the box.<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that 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17:24:51","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make your Membership Website Look More Professional\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Make your Membership Website Look More Professional","link":"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates.<\/p>","content":[{"type":"text","data":"Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>","content":[{"type":"text","data":"In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Top Tips for Making Your Site Look Professional<\/h2>","content":"Top Tips for Making Your Site Look Professional","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>.<\/p>","content":[{"type":"text","data":"Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>","content":[{"type":"text","data":"An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Purchase a Premium WordPress Theme<\/h3>","content":"Purchase a Premium WordPress Theme","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/embed","render":"<iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko","caption":"Watch this video to learn about the best WordPress themes for membership sites","url":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>","content":[{"type":"text","data":"Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. <\/p>","content":[{"type":"text","data":"Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme.<\/p>","content":[{"type":"text","data":"This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions.<\/p>","content":[{"type":"text","data":"Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, the Divi theme from Elegant Themes has&nbsp;<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash.<\/p>","content":[{"type":"text","data":"In fact, the Divi theme from Elegant Themes has&nbsp;<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic.<\/p>","content":[{"type":"text","data":"With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Invest in Fast Web Hosting<\/h3>","content":"Invest in Fast Web Hosting","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>","content":[{"type":"text","data":"Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible.<\/p>","content":[{"type":"text","data":"What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times.<\/p>","content":[{"type":"text","data":"For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like&nbsp;<a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security.<\/p>","content":[{"type":"text","data":"Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like&nbsp;<a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Keep Your Website Optimized<\/h3>","content":"Keep Your Website Optimized","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Site Speed Testing\" class=\"wp-image-16998\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","data":{"alt":"Site Speed Testing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","align":"center"},"style":{"width":1500,"height":633,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Upgrading your web host isn\u2019t the only way to&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups.<\/p>","content":[{"type":"text","data":"Upgrading your web host isn\u2019t the only way to&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you&nbsp;<a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>","content":[{"type":"text","data":"Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you&nbsp;<a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Display Client Logos, Awards, and Badges<\/h3>","content":"Display Client Logos, Awards, and Badges","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>","content":[{"type":"text","data":"Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Member Testimonials and Reviews<\/h3>","content":"Publish Member Testimonials and Reviews","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publish Testimonials\" class=\"wp-image-16999\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","data":{"alt":"Publish Testimonials","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","align":"center"},"style":{"width":2000,"height":1072,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently,&nbsp;<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>","content":[{"type":"text","data":"Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently,&nbsp;<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they&nbsp;<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content.<\/p>","content":[{"type":"text","data":"So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they&nbsp;<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>","content":[{"type":"text","data":"If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Proofread Your Website Copy<\/h3>","content":"Proofread Your Website Copy","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like&nbsp;<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors.<\/p>","content":[{"type":"text","data":"There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like&nbsp;<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>","content":[{"type":"text","data":"If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance.<\/p>","content":[{"type":"text","data":"By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Work on Your Search Engine Optimization<\/h3>","content":"Work on Your Search Engine Optimization","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Search Engine Optimization \" class=\"wp-image-17000\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","data":{"alt":"Search Engine Optimization ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","align":"center"},"style":{"width":2040,"height":1431,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism.<\/p>","content":[{"type":"text","data":"Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can&nbsp;<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort.<\/p>","content":[{"type":"text","data":"For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can&nbsp;<a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have a list of tasks you can implement to make your membership site look more professional.<\/p>","content":[{"type":"text","data":"Hopefully, you now have a list of tasks you can implement to make your membership site look more professional."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement.<\/p>","content":[{"type":"text","data":"Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups.<\/p>","content":[{"type":"text","data":"But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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