Neste guia, abordaremos algumas das medidas gratuitas que voc\u00ea pode tomar para tornar seu site de assinaturas mais profissional, bem como algumas sugest\u00f5es que exigem um investimento financeiro. Dependendo do seu n\u00edvel de comprometimento em levar seu site para o pr\u00f3ximo n\u00edvel, voc\u00ea dever\u00e1 ter uma longa lista de tarefas ao final deste artigo.<\/p>\n\n\n\n

<\/span>Principais dicas para dar uma apar\u00eancia profissional ao seu site<\/span><\/h2>\n\n\n\n
Atrair pessoas para o seu site pode ser dif\u00edcil, por isso, uma vez que elas tenham chegado, \u00e9 altamente recomend\u00e1vel que voc\u00ea fa\u00e7a tudo o que puder para\u00a0 transformar esses visitantes em membros pagantes<\/a>.<\/p>\n\n\n\n
Um site com apar\u00eancia pouco profissional pode ser um dos motivos pelos quais os visitantes est\u00e3o saindo sem se cadastrar. Portanto, se voc\u00ea estiver interessado em aprender como tornar seu site mais profissional e algo em que as pessoas tenham prazer em investir seu tempo e dinheiro, aqui est\u00e3o as informa\u00e7\u00f5es de que voc\u00ea precisa.<\/p>\n\n\n\n

<\/span>Adquira um tema premium para WordPress<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista a este v\u00eddeo para saber mais sobre os melhores temas do WordPress para sites de associa\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>Embora seja poss\u00edvel usar um tema WordPress gratuito para o seu site de assinatura paga, a menos que voc\u00ea tenha um or\u00e7amento muito restrito, pagar pelo tema WordPress premium certo \u00e9 um \u00f3timo investimento.<\/p>\n\n\n\n<p>Os temas pagos n\u00e3o s\u00f3 tendem a ter uma apar\u00eancia melhor do que as op\u00e7\u00f5es gratuitas, como tamb\u00e9m costumam incluir recursos e ferramentas extras que facilitam a configura\u00e7\u00e3o do seu site. Por exemplo, os temas pagos geralmente oferecem mais controle sobre o design e a apar\u00eancia do seu site. <\/p>\n\n\n\n<p>Isso permite que voc\u00ea garanta que o estilo do seu site (ou seja, tipo de letra e cores) corresponda \u00e0 sua marca e atraia o p\u00fablico-alvo. Outras tarefas, como carregar seus logotipos e adicionar um favicon ao seu site, geralmente s\u00e3o mais f\u00e1ceis de executar com um bom tema pago.<\/p>\n\n\n\n<p>Al\u00e9m disso, alguns temas premium, como os populares Divi e Avada, incluem recursos adicionais, como <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Link de afiliado do Beaver Builder\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Criador de p\u00e1ginas<\/a> ferramentas que permitem personalizar ainda mais seu site. E, \u00e0s vezes, voc\u00ea tamb\u00e9m tem acesso a complementos \u00fateis para realizar testes de divis\u00e3o para otimizar seu site para obter mais convers\u00f5es.<\/p>\n\n\n\n<p>De fato, o tema Divi da Elegant Themes tem\u00a0<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um pacote de layout<\/a> projetado para promover sites de associa\u00e7\u00e3o. E o MemberPress apresenta um complemento chamado <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos do MemberPress<\/a>que permite criar e vender belos cursos on-line em um piscar de olhos.<\/p>\n\n\n\n<p>Com alguns dos temas WordPress premium mais populares dispon\u00edveis por cerca de $60, esse \u00e9 um exemplo em que um investimento de baixo custo pode ter um grande impacto em seu site de associa\u00e7\u00e3o. Confira\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">nosso guia para escolher um tema WordPress para seu site de associa\u00e7\u00e3o<\/a> se desejar mais orienta\u00e7\u00f5es sobre este assunto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>Investir em hospedagem r\u00e1pida na Web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Todo site precisa de <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">hospedagem na web<\/a>, E embora seja poss\u00edvel encontrar hospedagem barata por alguns d\u00f3lares por m\u00eas, se voc\u00ea leva a s\u00e9rio o seu site de assinaturas e o crescimento do seu neg\u00f3cio, vale a pena investir em uma boa hospedagem na web.<\/p>\n\n\n\n<p>O que significa uma boa hospedagem na Web? Como a velocidade do site tem um grande impacto nas taxas de convers\u00e3o do site, tempos de carregamento lentos reduzem consideravelmente o n\u00famero de visitantes que se inscrevem e se tornam membros (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alguns estudos<\/a> afirmam que um atraso de um segundo pode reduzir as taxas de convers\u00e3o em 7%), uma boa hospedagem nesse contexto significa um servi\u00e7o que pode servir p\u00e1ginas da Web o mais r\u00e1pido poss\u00edvel.<\/p>\n\n\n\n<p>Para alguns propriet\u00e1rios de sites de associa\u00e7\u00e3o, especialmente aqueles que est\u00e3o come\u00e7ando, isso pode significar a escolha de um host compartilhado de baixo custo e com boa reputa\u00e7\u00e3o, como <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. Para aqueles com or\u00e7amentos maiores, investir em hospedagem WordPress gerenciada premium de uma empresa como a <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Nuvem Rapyd <\/a>ou <a href=\"https:\/\/memberpress.com\/go\/kinsta\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> pode ter um grande impacto no tempo de carregamento.<\/p>\n\n\n\n<p>Muitas vezes, pagar mais por uma hospedagem melhor tamb\u00e9m reduz os casos de tempo de inatividade e d\u00e1 acesso a uma equipe de suporte mais experiente e a recursos extras, como\u00a0<a href=\"https:\/\/memberpress.com\/pt\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">locais de prepara\u00e7\u00e3o<\/a>, backups autom\u00e1ticos do site e seguran\u00e7a aprimorada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Mantenha seu site otimizado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Teste de velocidade do site\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p>Atualizando seu <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a> n\u00e3o \u00e9 a \u00fanica maneira de\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aumente a velocidade de seu site de associa\u00e7\u00e3o<\/a> e deix\u00e1-lo com uma apar\u00eancia mais profissional. A instala\u00e7\u00e3o de alguns plug-ins gratuitos ou pagos do WordPress permite que tecnologias como cache e otimiza\u00e7\u00e3o de imagens ajudem seu site a carregar mais rapidamente e, com sorte, aumentem as inscri\u00e7\u00f5es de membros.<\/p>\n\n\n\n<p>A otimiza\u00e7\u00e3o do site tamb\u00e9m ajuda a reduzir os erros de p\u00e1gina que podem fazer com que um site pare\u00e7a instantaneamente pouco confi\u00e1vel e pouco seguro. Compilamos uma cole\u00e7\u00e3o de ferramentas e servi\u00e7os que podem ajud\u00e1-lo.\u00a0<a href=\"https:\/\/memberpress.com\/pt\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitorar o desempenho do seu site WordPress<\/a> para que voc\u00ea saiba se essa \u00e9 uma \u00e1rea na qual precisa se concentrar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Exibir logotipos, pr\u00eamios e crach\u00e1s de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Assim como os depoimentos e avalia\u00e7\u00f5es dos membros, publicar os logotipos das organiza\u00e7\u00f5es com as quais voc\u00ea trabalhou ou os pr\u00eamios que recebeu confere ao seu site uma apar\u00eancia mais profissional. Mesmo que sejam logotipos de clientes com os quais voc\u00ea trabalhou em projetos anteriores, desde que deixe claro qual era a rela\u00e7\u00e3o entre voc\u00eas, essas informa\u00e7\u00f5es ajudam a demonstrar seu profissionalismo aos visitantes do site de membros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Publique depoimentos e avalia\u00e7\u00f5es de membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publicar depoimentos\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Exibir depoimentos, resenhas e feedback dos membros \u00e9 uma ferramenta promocional eficaz. Aparentemente,\u00a0<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% dos consumidores<\/a>dizem que confiam nas avalia\u00e7\u00f5es online tanto quanto nas recomenda\u00e7\u00f5es pessoais, por isso vale a pena solicitar e publicar coment\u00e1rios dos seus membros se quiser tornar o seu site mais profissional e gerar mais inscri\u00e7\u00f5es.<\/p>\n\n\n\n<p>Portanto, assim que alguns membros tiverem visitado seu site, pe\u00e7a feedback. Se for positivo, compartilhe-o em seu site para que os visitantes saibam que vale a pena investir em seu programa de membros. Se voc\u00ea ainda n\u00e3o inscreveu nenhum membro, considere entrar em contato com pessoas com quem trabalhou no passado e que possam fornecer alguns coment\u00e1rios positivos sobre sua experi\u00eancia, conhecimento e car\u00e1ter. Para ganhar pontos extras, tente publicar depoimentos em v\u00eddeo, pois eles\u00a0<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">s\u00e3o ditas<\/a> para ser ainda mais eficaz do que o conte\u00fado baseado em texto.<\/p>\n\n\n\n<p>Se voc\u00ea realmente deseja compartilhar o valor do seu programa de fidelidade, considere publicar estudos de caso em seu site tamb\u00e9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Revise a c\u00f3pia do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o h\u00e1 nada mais pouco profissional do que erros ortogr\u00e1ficos e outros erros no texto do seu site. Felizmente, existem \u00f3timas ferramentas que podem ajudar a reduzir a ocorr\u00eancia desse problema. Para come\u00e7ar, a maioria dos navegadores agora possui corretores ortogr\u00e1ficos integrados que destacam os erros enquanto voc\u00ea trabalha no Editor do WordPress. Para uma vigil\u00e2ncia extra, uma extens\u00e3o gratuita do navegador como\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gram\u00e1tica<\/a> pode detectar ainda mais erros.<\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o escreve o conte\u00fado do seu site em um processador de texto como o Microsoft Word ou o Google Docs antes de envi\u00e1-lo, vale a pena copiar e colar seu conte\u00fado em um desses aplicativos para usar suas ferramentas de revis\u00e3o e verifica\u00e7\u00e3o ortogr\u00e1fica, que costumam ser superiores.<\/p>\n\n\n\n<p>Ao usar algumas ferramentas e servi\u00e7os diferentes para criar v\u00e1rias camadas de prote\u00e7\u00e3o, voc\u00ea detectar\u00e1 a maioria dos erros antes que eles possam prejudicar sua reputa\u00e7\u00e3o online. No entanto, se voc\u00ea ainda estiver enfrentando problemas, nosso\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guia sobre como encontrar um bom editor para seu site<\/a> pode ajud\u00e1-lo a obter assist\u00eancia adicional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Trabalhe na otimiza\u00e7\u00e3o de seu mecanismo de pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Otimiza\u00e7\u00e3o de mecanismos de busca \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) n\u00e3o apenas ajuda mais membros pagantes em potencial a encontrar o caminho para o seu site de associa\u00e7\u00e3o, mas a proemin\u00eancia nos resultados dos mecanismos de busca d\u00e1 ao seu site um ar de profissionalismo.<\/p>\n\n\n\n<p>Para os membros em potencial que fazem muitas pesquisas antes de decidir em qual site de associa\u00e7\u00e3o se inscrever, a alta visibilidade nos mecanismos de busca \u00e9 vista como um sinal de credibilidade, confiabilidade e profissionalismo que faz a diferen\u00e7a entre escolher uma op\u00e7\u00e3o e outra. Felizmente, existem algumas estrat\u00e9gias simples de SEO que podem\u00a0<a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajud\u00e1-lo a otimizar seu site de associa\u00e7\u00e3o<\/a> sem muito esfor\u00e7o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que agora voc\u00ea tenha uma lista de tarefas que pode implementar para tornar seu site de associa\u00e7\u00e3o mais profissional.<\/p>\n\n\n\n<p>Algumas op\u00e7\u00f5es, como a atualiza\u00e7\u00e3o do seu host da Web, exigir\u00e3o um investimento financeiro, enquanto outras, incluindo a verifica\u00e7\u00e3o de erros em seu conte\u00fado e a publica\u00e7\u00e3o de depoimentos, s\u00e3o de implementa\u00e7\u00e3o gratuita.<\/p>\n\n\n\n<p>Mas seja qual for o seu or\u00e7amento, este guia para levar seu site ao pr\u00f3ximo n\u00edvel lhe deu algumas ideias sobre como melhorar seu site de associa\u00e7\u00e3o para obter melhores convers\u00f5es e mais assinaturas de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p><em>O que voc\u00ea j\u00e1 viu que fez com que um site parecesse pouco profissional? Compartilhe suas ideias nos coment\u00e1rios abaixo. <\/em><\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that 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17:24:51","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make your Membership Website Look More Professional\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Make your Membership Website Look More Professional","link":"https:\/\/memberpress.com\/pt\/blog\/make-your-membership-website-look-more-professional\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates.<\/p>","content":[{"type":"text","data":"Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>","content":[{"type":"text","data":"In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Top Tips for Making Your Site Look Professional<\/h2>","content":"Principais dicas para dar uma apar\u00eancia profissional ao seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>.<\/p>","content":[{"type":"text","data":"Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>","content":[{"type":"text","data":"An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Purchase a Premium WordPress Theme<\/h3>","content":"Adquira um tema premium para WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/embed","render":"<iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"TOP 5 TEMAS PARA WORDPRESS (para seu site de associa\u00e7\u00e3o)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko","caption":"Watch this video to learn about the best WordPress themes for membership sites","url":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>","content":[{"type":"text","data":"Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. <\/p>","content":[{"type":"text","data":"Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme.<\/p>","content":[{"type":"text","data":"This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions.<\/p>","content":[{"type":"text","data":"Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash.<\/p>","content":[{"type":"text","data":"In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic.<\/p>","content":[{"type":"text","data":"With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Invest in Fast Web Hosting<\/h3>","content":"Investir em hospedagem r\u00e1pida na Web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>","content":[{"type":"text","data":"Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible.<\/p>","content":[{"type":"text","data":"What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times.<\/p>","content":[{"type":"text","data":"For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security.<\/p>","content":[{"type":"text","data":"Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Keep Your Website Optimized<\/h3>","content":"Mantenha seu site otimizado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Site Speed Testing\" class=\"wp-image-16998\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","data":{"alt":"Site Speed Testing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","align":"center"},"style":{"width":1500,"height":633,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups.<\/p>","content":[{"type":"text","data":"Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>","content":[{"type":"text","data":"Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Display Client Logos, Awards, and Badges<\/h3>","content":"Exibir logotipos, pr\u00eamios e crach\u00e1s de clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>","content":[{"type":"text","data":"Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Member Testimonials and Reviews<\/h3>","content":"Publique depoimentos e avalia\u00e7\u00f5es de membros","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publish Testimonials\" class=\"wp-image-16999\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","data":{"alt":"Publish Testimonials","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","align":"center"},"style":{"width":2000,"height":1072,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>","content":[{"type":"text","data":"Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content.<\/p>","content":[{"type":"text","data":"So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>","content":[{"type":"text","data":"If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Proofread Your Website Copy<\/h3>","content":"Revise a c\u00f3pia do seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors.<\/p>","content":[{"type":"text","data":"There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>","content":[{"type":"text","data":"If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance.<\/p>","content":[{"type":"text","data":"By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Work on Your Search Engine Optimization<\/h3>","content":"Trabalhe na otimiza\u00e7\u00e3o de seu mecanismo de pesquisa","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Search Engine Optimization \" class=\"wp-image-17000\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","data":{"alt":"Search Engine Optimization ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","align":"center"},"style":{"width":2040,"height":1431,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism.<\/p>","content":[{"type":"text","data":"Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort.<\/p>","content":[{"type":"text","data":"For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have a list of tasks you can implement to make your membership site look more professional.<\/p>","content":[{"type":"text","data":"Hopefully, you now have a list of tasks you can implement to make your membership site look more professional."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement.<\/p>","content":[{"type":"text","data":"Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups.<\/p>","content":[{"type":"text","data":"But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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