Neste guia, abordaremos algumas das coisas gratuitas que voc\u00ea pode fazer para tornar seu site de associa\u00e7\u00e3o mais profissional, bem como algumas sugest\u00f5es que exigem um investimento financeiro. Dependendo do grau de seriedade com que voc\u00ea pretende levar seu site para o pr\u00f3ximo n\u00edvel, voc\u00ea dever\u00e1 ter uma longa lista de tarefas ao final deste artigo.<\/p>\n\n\n\n

<\/span>Principais dicas para dar uma apar\u00eancia profissional ao seu site<\/span><\/h2>\n\n\n\n
Levar as pessoas ao seu site em primeiro lugar pode ser dif\u00edcil, portanto, depois que elas chegarem, \u00e9 altamente recomend\u00e1vel que voc\u00ea fa\u00e7a tudo o que puder para transformar esses visitantes em membros pagantes<\/a>.<\/p>\n\n\n\n
Um site com apar\u00eancia pouco profissional pode ser um dos motivos pelos quais os visitantes est\u00e3o saindo sem se inscrever. Portanto, se voc\u00ea estiver interessado em aprender como fazer com que seu site tenha uma apar\u00eancia mais profissional e que as pessoas fiquem felizes em investir seu tempo e dinheiro nele, aqui est\u00e3o as informa\u00e7\u00f5es de que voc\u00ea precisa.<\/p>\n\n\n\n

<\/span>Adquira um tema premium para WordPress<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista a este v\u00eddeo para saber mais sobre os melhores temas do WordPress para sites de associa\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora seja poss\u00edvel usar um tema WordPress gratuito para seu site de associa\u00e7\u00e3o pago, a menos que voc\u00ea tenha um or\u00e7amento muito restrito, pagar pelo tema WordPress premium certo \u00e9 um \u00f3timo investimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os temas pagos n\u00e3o s\u00f3 tendem a ter uma apar\u00eancia melhor do que as op\u00e7\u00f5es gratuitas, como tamb\u00e9m costumam incluir recursos e ferramentas extras que facilitam a configura\u00e7\u00e3o do seu site. Por exemplo, os temas pagos geralmente oferecem mais controle sobre o design e a apar\u00eancia do seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso permite que voc\u00ea garanta que o estilo do seu site (ou seja, tipo de letra e cores) corresponda \u00e0 sua marca e atraia o p\u00fablico-alvo. Outras tarefas, como carregar seus logotipos e adicionar um favicon ao seu site, geralmente s\u00e3o mais f\u00e1ceis de executar com um bom tema pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, alguns temas premium, como os populares Divi e Avada, incluem recursos adicionais, como ferramentas de constru\u00e7\u00e3o de p\u00e1ginas, que permitem personalizar ainda mais o seu site. E, \u00e0s vezes, voc\u00ea tamb\u00e9m tem acesso a complementos \u00fateis para realizar testes A\/B, a fim de otimizar o seu site para obter mais convers\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fato, o tema Divi da Elegant Themes tem <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">um pacote de layout<\/a> projetado para promover sites de associa\u00e7\u00e3o. E o MemberPress apresenta um complemento chamado <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos do MemberPress<\/a>que permite criar e vender belos cursos on-line em um piscar de olhos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com alguns dos temas WordPress premium mais populares dispon\u00edveis por cerca de $60, esse \u00e9 um exemplo em que um investimento de baixo custo pode ter um grande impacto em seu site de associa\u00e7\u00e3o. Confira <a href=\"https:\/\/memberpress.com\/pt\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">nosso guia para escolher um tema WordPress para seu site de associa\u00e7\u00e3o<\/a> se voc\u00ea quiser obter mais orienta\u00e7\u00f5es sobre esse t\u00f3pico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>Investir em hospedagem r\u00e1pida na Web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todo site precisa de hospedagem, e embora seja poss\u00edvel encontrar planos baratos por alguns d\u00f3lares por m\u00eas, se voc\u00ea leva a s\u00e9rio seu site de assinaturas e o crescimento do seu neg\u00f3cio, vale muito a pena investir em uma boa hospedagem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que significa uma boa hospedagem na Web? Como a velocidade do site tem um grande impacto nas taxas de convers\u00e3o do site, tempos de carregamento lentos reduzem consideravelmente o n\u00famero de visitantes que se inscrevem e se tornam membros (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alguns estudos<\/a> afirmam que um atraso de um segundo pode reduzir as taxas de convers\u00e3o em 7%), uma boa hospedagem nesse contexto significa um servi\u00e7o que pode servir p\u00e1ginas da Web o mais r\u00e1pido poss\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para alguns propriet\u00e1rios de sites de associa\u00e7\u00e3o, especialmente aqueles que est\u00e3o come\u00e7ando, isso pode significar a escolha de um host compartilhado de baixo custo e com boa reputa\u00e7\u00e3o, como <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. Para aqueles com or\u00e7amentos maiores, investir em hospedagem WordPress gerenciada premium de uma empresa como a <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Nuvem Rapyd <\/a>ou <a href=\"https:\/\/memberpress.com\/go\/kinsta\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> pode ter um grande impacto no tempo de carregamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas vezes, pagar mais por uma hospedagem melhor tamb\u00e9m reduz os casos de tempo de inatividade e d\u00e1 acesso a uma equipe de suporte mais experiente e a recursos extras, como <a href=\"https:\/\/memberpress.com\/pt\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">locais de prepara\u00e7\u00e3o<\/a>, backups autom\u00e1ticos do site e seguran\u00e7a aprimorada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Mantenha seu site otimizado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Teste de velocidade do site\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Atualizar seu provedor de hospedagem n\u00e3o \u00e9 a \u00fanica maneira de <a href=\"https:\/\/memberpress.com\/pt\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aumente a velocidade de seu site de associa\u00e7\u00e3o<\/a> e deix\u00e1-lo com uma apar\u00eancia mais profissional. A instala\u00e7\u00e3o de alguns plug-ins gratuitos ou pagos do WordPress permite que tecnologias como cache e otimiza\u00e7\u00e3o de imagens ajudem seu site a carregar mais rapidamente e, com sorte, aumentem as inscri\u00e7\u00f5es de membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A otimiza\u00e7\u00e3o de sites tamb\u00e9m ajuda a reduzir os erros de p\u00e1gina que podem instantaneamente fazer com que um site pare\u00e7a n\u00e3o confi\u00e1vel. Compilamos uma cole\u00e7\u00e3o de ferramentas e servi\u00e7os que podem ajud\u00e1-lo a <a href=\"https:\/\/memberpress.com\/pt\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitorar o desempenho do seu site WordPress<\/a> para saber se essa \u00e9 uma \u00e1rea na qual voc\u00ea precisa se concentrar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Exibir logotipos, pr\u00eamios e crach\u00e1s de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma que os depoimentos e as avalia\u00e7\u00f5es de membros, a publica\u00e7\u00e3o dos logotipos das organiza\u00e7\u00f5es com as quais voc\u00ea trabalhou ou dos pr\u00eamios que recebeu d\u00e1 ao seu site uma apar\u00eancia mais profissional. Mesmo que sejam os logotipos de clientes com quem voc\u00ea trabalhou em projetos anteriores, desde que voc\u00ea deixe claro qual foi o relacionamento, essas informa\u00e7\u00f5es ajudam a demonstrar seu profissionalismo aos visitantes do site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Publique depoimentos e avalia\u00e7\u00f5es de membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publicar depoimentos\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Exibir depoimentos, resenhas e feedback dos membros \u00e9 uma ferramenta promocional eficaz. Aparentemente, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% dos consumidores<\/a>dizem que confiam em avalia\u00e7\u00f5es on-line tanto quanto em recomenda\u00e7\u00f5es pessoais, portanto, vale a pena solicitar e publicar coment\u00e1rios de seus membros se voc\u00ea quiser tornar seu site mais profissional e gerar mais inscri\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, depois que alguns membros passarem pelo seu site, n\u00e3o deixe de pedir o feedback deles. Se for positivo, compartilhe-o em seu site para que os visitantes saibam que vale a pena investir em seu programa de associa\u00e7\u00e3o. Se voc\u00ea ainda n\u00e3o tiver inscrito nenhum membro, considere a possibilidade de entrar em contato com pessoas com quem trabalhou no passado e que possam dizer algumas palavras positivas sobre sua experi\u00eancia, conhecimento e car\u00e1ter. Para obter pontos extras, tente publicar depoimentos em v\u00eddeo, pois eles <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">s\u00e3o ditas<\/a> para ser ainda mais eficaz do que o conte\u00fado baseado em texto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea realmente quer compartilhar o valor do seu programa de associa\u00e7\u00e3o, considere a possibilidade de publicar estudos de caso em seu site tamb\u00e9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Revise a c\u00f3pia do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 nada que pare\u00e7a mais pouco profissional do que erros de digita\u00e7\u00e3o e outros erros no texto do seu site. Felizmente, existem \u00f3timas ferramentas que podem ajudar a reduzir a ocorr\u00eancia desse problema. Para come\u00e7ar, a maioria dos navegadores agora tem verificadores ortogr\u00e1ficos integrados que destacam os erros enquanto voc\u00ea est\u00e1 trabalhando no Editor do WordPress. Para maior vigil\u00e2ncia, uma extens\u00e3o de navegador gratuita como o <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gram\u00e1tica<\/a> pode detectar ainda mais erros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o escrever o conte\u00fado do seu site em um processador de texto como o Microsoft Word ou o Google Docs antes de carreg\u00e1-lo, vale a pena copiar e colar o conte\u00fado em um desses aplicativos para usar suas ferramentas de revis\u00e3o e verifica\u00e7\u00e3o ortogr\u00e1fica, muitas vezes superiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao usar algumas ferramentas e servi\u00e7os diferentes para criar v\u00e1rias camadas de prote\u00e7\u00e3o, voc\u00ea detectar\u00e1 a maioria dos erros antes que eles possam prejudicar sua reputa\u00e7\u00e3o on-line. No entanto, se ainda estiver tendo problemas, nosso <a href=\"https:\/\/memberpress.com\/pt\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guia sobre como encontrar um bom editor para seu site<\/a> pode ajud\u00e1-lo a obter assist\u00eancia adicional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Trabalhe na otimiza\u00e7\u00e3o de seu mecanismo de pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Otimiza\u00e7\u00e3o de mecanismos de busca \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) n\u00e3o apenas ajuda mais membros pagantes em potencial a encontrar o caminho para o seu site de associa\u00e7\u00e3o, mas a proemin\u00eancia nos resultados dos mecanismos de busca d\u00e1 ao seu site um ar de profissionalismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os membros em potencial que fazem muitas pesquisas antes de decidir em qual site de associa\u00e7\u00e3o se inscrever, a alta visibilidade nos mecanismos de busca \u00e9 vista como um sinal de credibilidade, confiabilidade e profissionalismo que faz a diferen\u00e7a entre escolher uma op\u00e7\u00e3o e outra. Felizmente, existem algumas estrat\u00e9gias simples de SEO que podem <a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajud\u00e1-lo a otimizar seu site de associa\u00e7\u00e3o<\/a> sem muito esfor\u00e7o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esperamos que agora voc\u00ea tenha uma lista de tarefas que pode implementar para tornar seu site de associa\u00e7\u00e3o mais profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas op\u00e7\u00f5es, como a atualiza\u00e7\u00e3o do seu host da Web, exigir\u00e3o um investimento financeiro, enquanto outras, incluindo a verifica\u00e7\u00e3o de erros em seu conte\u00fado e a publica\u00e7\u00e3o de depoimentos, s\u00e3o de implementa\u00e7\u00e3o gratuita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas seja qual for o seu or\u00e7amento, este guia para levar seu site ao pr\u00f3ximo n\u00edvel lhe deu algumas ideias sobre como melhorar seu site de associa\u00e7\u00e3o para obter melhores convers\u00f5es e mais assinaturas de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O que voc\u00ea j\u00e1 viu que fez com que um site parecesse pouco profissional? Compartilhe suas ideias nos coment\u00e1rios abaixo. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn’t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we’ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that 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