{"id":17005,"date":"2018-10-18T06:00:47","date_gmt":"2018-10-18T12:00:47","guid":{"rendered":"https:\/\/memberpress.com\/?p=17005"},"modified":"2018-10-17T16:01:38","modified_gmt":"2018-10-17T22:01:38","slug":"optimize-split-testing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/","title":{"rendered":"Como otimizar seu site de associa\u00e7\u00e3o com testes de divis\u00e3o para obter mais assinaturas"},"content":{"rendered":"<p>Uma maneira de transformar mais visitantes do seu site em membros pagantes \u00e9 tentar fazer experi\u00eancias com seu site e seu conte\u00fado. Talvez os visitantes respondam melhor a um tom de voz diferente em sua p\u00e1gina de vendas, ou talvez o texto do bot\u00e3o e as chamadas para a\u00e7\u00e3o n\u00e3o sejam suficientemente atraentes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6541febe4c9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6541febe4c9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#What_is_Split_Testing\" >O que \u00e9 teste de divis\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#Why_Bother_Split_Testing_Your_Membership_Site\" >Por que se preocupar em fazer um teste de divis\u00e3o em seu site de associa\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#WordPress_Membership_Website_AB_Testing_Tools\" >Ferramentas de teste A\/B para sites de associa\u00e7\u00e3o do WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#Google_Analytics_Content_Experiments\" >Experi\u00eancias de conte\u00fado do Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#Nelio_AB_Testing\" >Testes Nelio AB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#Thrive_Optimize\" >Thrive Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#Divi_Leads\" >Leads da Divi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-split-testing\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>N\u00e3o importa o quanto seu site seja eficaz na gera\u00e7\u00e3o de novos membros, sempre h\u00e1 espa\u00e7o para melhorias. Neste artigo, apresentamos algumas das poderosas ferramentas que voc\u00ea pode usar para otimizar seu site de associa\u00e7\u00e3o e melhorar suas taxas de convers\u00e3o. Ao usar essas ferramentas de teste de divis\u00e3o para criar o site mais eficaz poss\u00edvel, voc\u00ea aumenta as chances de sucesso do seu site de associa\u00e7\u00e3o.<\/p>\n<p>Mas antes de abordarmos as ferramentas, vamos falar rapidamente sobre o que \u00e9 o teste de divis\u00e3o, para que estejamos todos na mesma p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Split_Testing\"><\/span>O que \u00e9 teste de divis\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17006\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg\" alt=\"O que \u00e9 teste de divis\u00e3o\" width=\"2040\" height=\"1149\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1024x577.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-768x433.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1536x865.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1214x684.jpg 1214w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1829x1030.jpg 1829w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1080x608.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Teste de divis\u00e3o, tamb\u00e9m conhecido como <a href=\"https:\/\/en.wikipedia.org\/wiki\/A\/B_testing\">Teste A\/B<\/a>O recurso de visualiza\u00e7\u00e3o de sites, que permite que voc\u00ea exiba duas ou mais vers\u00f5es do seu site aos visitantes para descobrir qual varia\u00e7\u00e3o oferece os melhores resultados.<\/p>\n<p>Um exemplo \u00e9 a cria\u00e7\u00e3o de duas vers\u00f5es de um bot\u00e3o de chamada para a\u00e7\u00e3o. Uma vers\u00e3o pode ter um bot\u00e3o verde, enquanto a outra \u00e9 vermelha. Cada vers\u00e3o \u00e9 exibida 50% do tempo em um intervalo definido, e o n\u00famero de vezes que o bot\u00e3o \u00e9 clicado \u00e9 rastreado.<\/p>\n<p>Com o tempo, voc\u00ea saber\u00e1 qual bot\u00e3o foi mais clicado, tornando-o a melhor op\u00e7\u00e3o para o seu site. Se o bot\u00e3o verde tiver recebido o maior n\u00famero de cliques, voc\u00ea poder\u00e1 parar por a\u00ed e alterar permanentemente a cor para verde. Ou, alternativamente, voc\u00ea pode criar outro teste de divis\u00e3o comparando o verde e o amarelo para otimizar ainda mais o bot\u00e3o.<\/p>\n<p>Embora dependa da ferramenta de teste de divis\u00e3o que voc\u00ea escolher, \u00e9 poss\u00edvel usar esse tipo de teste para otimizar quase todos os aspectos do seu site, inclusive o texto do site, o layout da p\u00e1gina, o esquema de cores e o design geral do site. N\u00e3o h\u00e1 limite para o que voc\u00ea pode testar em sua busca pelas taxas de convers\u00e3o mais altas. Voc\u00ea pode at\u00e9 mesmo experimentar diferentes op\u00e7\u00f5es de pre\u00e7os em suas p\u00e1ginas de inscri\u00e7\u00e3o para ver o que funciona melhor com seu p\u00fablico e site de associa\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Bother_Split_Testing_Your_Membership_Site\"><\/span>Por que se preocupar em fazer um teste de divis\u00e3o em seu site de associa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma r\u00e1pida pesquisa no Google revela algumas pr\u00e1ticas recomendadas de otimiza\u00e7\u00e3o da taxa de convers\u00e3o, inclusive quais cores ou textos de bot\u00f5es proporcionam as taxas de convers\u00e3o mais altas. Entretanto, como cada site e seu p\u00fablico-alvo s\u00e3o diferentes, \u00e0s vezes o melhor conselho ou a sabedoria convencional nem sempre funcionam.<\/p>\n<p>Por isso, \u00e9 sempre uma boa ideia realizar seus pr\u00f3prios experimentos para otimizar seu site de associa\u00e7\u00e3o e coletar seus pr\u00f3prios dados. Felizmente, com as ferramentas que vamos abordar neste guia para otimizar seu site de associa\u00e7\u00e3o, os testes A\/B nunca foram t\u00e3o f\u00e1ceis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_Membership_Website_AB_Testing_Tools\"><\/span>Ferramentas de teste A\/B para sites de associa\u00e7\u00e3o do WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que voc\u00ea sabe o que \u00e9 teste de divis\u00e3o e por que deve faz\u00ea-lo, vamos analisar algumas das melhores ferramentas gratuitas e pagas para usu\u00e1rios do WordPress que desejam otimizar seu site e seu conte\u00fado para obter melhores taxas de convers\u00e3o de metas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics_Content_Experiments\"><\/span>Experi\u00eancias de conte\u00fado do Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17007\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png\" alt=\"Teste de divis\u00e3o do Google\" width=\"1972\" height=\"1394\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png 1972w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1024x724.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1536x1086.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-840x594.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-968x684.png 968w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1457x1030.png 1457w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1080x763.png 1080w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/p>\n<p>O Google oferece algumas\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">ferramentas poderosas e gratuitas<\/a> para ajud\u00e1-lo a melhorar seu site, incluindo o recurso Content Experiments do Google Analytics. Embora talvez n\u00e3o seja t\u00e3o intuitivo ou imediatamente utiliz\u00e1vel como algumas das op\u00e7\u00f5es pagas deste guia, esse servi\u00e7o permite que voc\u00ea realize v\u00e1rios testes de divis\u00e3o em seu site.<\/p>\n<p>No entanto, como essa ferramenta funciona em todos os tipos de sites, ela tamb\u00e9m n\u00e3o tem a mesma facilidade de uso do WordPress que outras ferramentas criadas especificamente para o principal sistema de gerenciamento de conte\u00fado e construtor de sites do mundo. H\u00e1 algumas\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/simple-google-content-experiments\/\">plugins gratuitos<\/a> dispon\u00edveis, no entanto, para ajud\u00e1-lo a integrar o Google Analytics Content Experiments ao seu site WordPress.<\/p>\n<p>Se voc\u00ea n\u00e3o tem um or\u00e7amento para gastar em uma ferramenta de teste A\/B do WordPress criada especificamente para esse fim e n\u00e3o se importa em arrega\u00e7ar as mangas e aprender um novo sistema, o Google Analytics Content Experiments pode ser para voc\u00ea.<\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1745147?hl=en&ref_topic=1745207&visit_id=636752162378914516-1036815729&rd=1\" target=\"_blank\" rel=\"noopener\">Saiba mais sobre as experi\u00eancias de conte\u00fado do Google Analytics<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nelio_AB_Testing\"><\/span>Testes Nelio AB<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17008\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg\" alt=\"Nelio Split Testing \" width=\"2040\" height=\"1233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-300x181.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1024x619.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-768x464.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1536x928.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-281x170.jpg 281w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-840x508.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1132x684.jpg 1132w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1704x1030.jpg 1704w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-700x423.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1080x653.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Embora essa seja uma ferramenta paga de teste de divis\u00e3o do WordPress, h\u00e1 uma avalia\u00e7\u00e3o gratuita que voc\u00ea pode usar para ver se esse plug-in pode ajud\u00e1-lo a otimizar seu site de associa\u00e7\u00e3o.<\/p>\n<p>Se voc\u00ea decidir optar por <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" title=\"Link de afiliado da Nelio\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">N\u00e9lio<\/a> AB Testing, voc\u00ea poder\u00e1 configurar v\u00e1rios experimentos de teste de divis\u00e3o a partir do painel do WordPress sem precisar aprender outro sistema ou interface para come\u00e7ar a melhorar as taxas de convers\u00e3o do seu site de associa\u00e7\u00e3o.<\/p>\n<p>Um dos principais motivos para considerar o Nelio AB Testing \u00e9 sua capacidade de testar quase tudo em seu site WordPress. O conte\u00fado de posts e p\u00e1ginas pode ser testado, incluindo t\u00edtulos, imagens em destaque, trechos e muito mais. Voc\u00ea tamb\u00e9m pode testar o desempenho de seus widgets e menus para descobrir quais varia\u00e7\u00f5es oferecem os melhores resultados. Se estiver pensando em mudar seu tema do WordPress ou personalizar a apar\u00eancia da sua escolha atual, esse plug-in de teste de divis\u00e3o do WordPress poder\u00e1 ajud\u00e1-lo a tomar a decis\u00e3o certa com base na resposta dos visitantes.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noopener\">Saiba mais sobre o Nelio AB Testing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thrive_Optimize\"><\/span>Thrive Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17009\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png\" alt=\"Plug-in Thrive Optimize\" width=\"1920\" height=\"1186\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png 1920w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-300x185.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1024x633.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-768x474.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1536x949.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-840x519.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1107x684.png 1107w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1667x1030.png 1667w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-700x432.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1080x667.png 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>O Thrive Optimize \u00e9 um plug-in WordPress premium dispon\u00edvel sozinho ou como parte do pacote de associa\u00e7\u00e3o do Thrive Themes, portanto, se voc\u00ea tamb\u00e9m estiver procurando um novo tema para seu site de associa\u00e7\u00e3o, esse \u00e9 um bom valor.<\/p>\n<p>Projetado para manter as coisas o mais simples poss\u00edvel, o Thrive Optimize \u00e9 uma boa op\u00e7\u00e3o para quem gosta do som dos testes divididos, mas n\u00e3o tem certeza se tem tempo ou capacidade para aproveit\u00e1-los ao m\u00e1ximo. Em vez de oferecer v\u00e1rias maneiras de testar, o Thrive Optimize simplesmente permite que voc\u00ea crie uma varia\u00e7\u00e3o de uma de suas p\u00e1ginas, que voc\u00ea modifica usando a interface visual, antes de escolher uma meta de convers\u00e3o e iniciar o teste.<\/p>\n<p>As metas para as quais voc\u00ea pode otimizar seu site tamb\u00e9m s\u00e3o um pouco limitadas, pelo menos em compara\u00e7\u00e3o com as ferramentas mais ricas em recursos dessa categoria. Mas, novamente, isso ajuda a manter as coisas simples, tornando os testes de divis\u00e3o mais acess\u00edveis. Embora a cria\u00e7\u00e3o de testes seja muito simples com o Thrive Optimize, h\u00e1 um c\u00f3digo poderoso sendo executado em segundo plano. Por exemplo, esse plug-in tem a capacidade de declarar automaticamente um vencedor e parar de exibir a varia\u00e7\u00e3o de p\u00e1gina com desempenho ruim assim que forem coletados dados suficientes.<\/p>\n<p>Se voc\u00ea estiver procurando uma ferramenta de teste de divis\u00e3o f\u00e1cil de usar com uma abordagem de configurar e esquecer para executar experimentos, considere o Thrive Optimize.<\/p>\n<p><a href=\"https:\/\/thrivethemes.com\/optimize\/\" target=\"_blank\" rel=\"noopener\">Saiba mais sobre o Thrive Optimize<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Divi_Leads\"><\/span>Leads da Divi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17010\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png\" alt=\"Gr\u00e1fico de leads da Divi\" width=\"1500\" height=\"1058\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-768x542.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1460x1030.png 1460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-700x494.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1080x762.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"temas elegantes ou divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Divi<\/a> \u00e9 um tema WordPress extremamente popular da Elegant Themes. Projetado para criar praticamente qualquer tipo de site, inclusive sites de associa\u00e7\u00e3o, vale a pena considerar o Divi se voc\u00ea estiver iniciando um novo site ou pensando em mudar de tema.<\/p>\n<p>E se voc\u00ea decidir que o Divi \u00e9 o melhor tema para seu site de associa\u00e7\u00e3o, al\u00e9m de todos os designs de site pr\u00e9-constru\u00eddos e seu construtor de p\u00e1ginas de arrastar e soltar, voc\u00ea tamb\u00e9m ter\u00e1 acesso a uma poderosa ferramenta de teste de divis\u00e3o.<\/p>\n<p>Ao contr\u00e1rio do Thrive Optimize, o Divi Leads oferece mais controle sobre o que pode ser testado em seu site. A desvantagem \u00e9 que essa liberdade extra torna um pouco mais complicado come\u00e7ar. 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Mas, independentemente de quanto tempo ou dinheiro voc\u00ea queira investir na otimiza\u00e7\u00e3o do seu site, certamente haver\u00e1 uma ferramenta que o ajudar\u00e1 a come\u00e7ar a usar testes A\/B para descobrir qual texto de bot\u00e3o, layout de p\u00e1gina, cores ou at\u00e9 mesmo o tema do WordPress tem melhor repercuss\u00e3o junto ao seu p\u00fablico.<\/p>\n<p>Em vez de confiar em suposi\u00e7\u00f5es ou em conselhos desatualizados ou irrelevantes, por que n\u00e3o descobrir exatamente o que funciona com seu site e p\u00fablico-alvo adotando o teste A\/B?<\/p>\n<p><em>Qual ferramenta voc\u00ea usar\u00e1 para otimizar seu site de associa\u00e7\u00e3o? Informe-nos nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One way to turn more of your website visitors into paying members is to try experimenting with your site and its content. Maybe visitors will respond better to a different tone of voice on your sales page, or perhaps your button text and calls-to-action aren\u2019t enticing enough. No matter how effective your website is at 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