<\/span>Uma introdu\u00e7\u00e3o ao GDPR<\/span><\/h2>\n\n\n\n
O GDPR<\/a> is a new set of laws in the European Union (EU), which protects digital privacy and regulates various types of online consent. The GDPR hasn\u2019t been around for very long yet \u2013 it went into effect in May 2018.<\/p>\n\n\n\n
The main goal of the GDPR\u00a0is to give EU citizens more control over how their information is gathered, stored, and used online. It assigns new responsibilities to websites that collect visitor and customer data, such as obtaining informed consent and enabling users to erase their data if requested.<\/p>\n\n\n\n
What\u2019s most important to understand about this new law is that it applies to any site that collects data from EU citizens, regardless of where the site owner or company is located. This means that even if your business is not based in Europe, the GDPR will almost certainly affect you.<\/p>\n\n\n\n
Even if you aren\u2019t sure whether any of your website visitors or email list subscribers are from the EU, you\u2019ll want to adopt a \u201cbetter safe than sorry\u201d approach. GDPR violations can carry multas pesadas<\/a> \u2013 up to 20 million pounds or 4% of your global revenue, whichever is higher.<\/p>\n\n\n\n
In the next section, we\u2019ll discuss how to make sure your email marketing list complies with GDPR requirements. However, keep in mind that the GDPR applies to more than just your email marketing, and includes\u00a0 seu pr\u00f3prio site<\/a>. If you haven\u2019t done so yet, you\u2019ll also want to\u00a0 Definir suas configura\u00e7\u00f5es de MemberPress<\/a>\u00a0para estar em conformidade com o GDPR.<\/p>\n\n\n\n

<\/span>Como otimizar seu marketing por e-mail para o GDPR (em 4 etapas)<\/span><\/h2>\n\n\n\n
In the next few sections, we\u2019ll look at how to achieve GDPR compliance when it comes to your email marketing. It\u2019s crucial to get your email campaigns ready to go now, before the big holiday marketing push. Just remember that these are only suggestions, and you may also want to consult a lawyer to ensure that your business as a whole is GDPR-compliant.<\/p>\n\n\n\n
<\/span>Etapa 1: Verifique com seu servi\u00e7o de marketing por e-mail<\/span><\/h3>\n\n\n\n
A primeira etapa \u00e9 descobrir quais ferramentas espec\u00edficas sua plataforma de marketing por e-mail oferece para ajud\u00e1-lo. Na esteira do GDPR, muitos servi\u00e7os de marketing por e-mail lan\u00e7aram guias de conformidade com o GDPR espec\u00edficos para suas plataformas.<\/p>\n\n\n\n
Por exemplo, o popular servi\u00e7o MailChimp oferece um\u00a0 Formul\u00e1rio de coleta de consentimento do GDPR<\/a>com instru\u00e7\u00f5es detalhadas sobre como us\u00e1-lo:<\/p>\n\n\n\n
$\"Formul\u00e1rios$ <\/figure><\/div>\n\n\n\n
Se o seu servi\u00e7o de marketing por e-mail n\u00e3o oferece os recursos de que voc\u00ea precisa para garantir a conformidade com o GDPR, talvez seja hora de mudar de servi\u00e7o. Felizmente, h\u00e1 muitas plataformas de e-mail para escolher que s\u00e3o compat\u00edvel com MemberPress<\/a>.<\/p>\n\n\n\n
<\/span>Etapa 2: Obtenha o consentimento de seus assinantes<\/span><\/h3>\n\n\n\n
An important aspect of the GDPR is that you must obtain informed consent\u00a0in order to store user data (including email addresses). Esse consentimento deve ser<\/a> \u201cfreely given, specific, informed, and unambiguous.\u201d<\/p>\n\n\n\n
If you may have emails on your list that were added without the owners\u2019 explicit permission, you may want to send out an email now asking for consent to remain on your email list. This is also important because the GDPR requires prova de consentimento<\/a> para coleta de dados.<\/p>\n\n\n\n
Voc\u00ea pode obter essa prova enviando um Formul\u00e1rio de coleta de consentimento do GDPR<\/a>. Novamente, seu servi\u00e7o de marketing por e-mail pode oferecer ferramentas para ajud\u00e1-lo a fazer isso. No MailChimp, por exemplo, voc\u00ea pode coletar novas assinaturas usando um opt-in de consentimento do GDPR, navegando at\u00e9 Criar lista<\/em> no painel de controle do usu\u00e1rio:<\/p>\n\n\n\n
$\"Cria\u00e7\u00e3o$ <\/figure><\/div>\n\n\n\n
Role para baixo at\u00e9 Configura\u00e7\u00f5es do formul\u00e1rio<\/em>e escolha Habilitar campos do GDPR<\/em>:<\/p>\n\n\n\n
$\"Ativa\u00e7\u00e3o$ <\/figure><\/div>\n\n\n\n
As we mentioned, you\u2019ll also need to obtain consent from your existing subscribers. To do that, create a new campaign and choose the E-mail<\/em> op\u00e7\u00e3o:<\/p>\n\n\n\n
$\"Criar$ <\/figure><\/div>\n\n\n\n
Criar um Regular<\/em>\u00a0campanha de e-mail e selecione E-mail de design<\/em> sob o Conte\u00fado<\/em> se\u00e7\u00e3o:<\/p>\n\n\n\n
$\"Cria\u00e7\u00e3o$ <\/figure><\/div>\n\n\n\n
No Temas<\/em> selecione Alertas para assinantes<\/em> no menu suspenso e selecione o tema GDPR Subscriber Alert:<\/p>\n\n\n\n
$\"O$ <\/figure><\/div>\n\n\n\n
Agora voc\u00ea pode editar o texto e o tema conforme necess\u00e1rio. Al\u00e9m disso, voc\u00ea pode\u00a0personalizar a mensagem<\/a> to encourage your users to re-subscribe to your list. Then, you just need to send it out! Don\u2019t forget to remove the emails of subscribers who don\u2019t provide informed content in this way.<\/p>\n\n\n\n
<\/span>Etapa 3: adicione uma op\u00e7\u00e3o clara de exclus\u00e3o aos rodap\u00e9s de seus e-mails<\/span><\/h3>\n\n\n\n
O GDPR tamb\u00e9m exige que voc\u00ea permita que os usu\u00e1rios retirar o consentimento<\/a>. Em e-mails de marketing, isso pode ser simplesmente um Cancelar inscri\u00e7\u00e3o<\/em> (algo que talvez voc\u00ea j\u00e1 tenha).<\/p>\n\n\n\n
Mesmo que voc\u00ea tenha uma op\u00e7\u00e3o padr\u00e3o de cancelamento de assinatura, deve ser poss\u00edvel adicionar uma mensagem personalizada. A maioria dos servi\u00e7os de marketing por e-mail tem um recurso que pode ser usado para configurar as op\u00e7\u00f5es de cancelamento de inscri\u00e7\u00e3o.<\/p>\n\n\n\n
Para editar esse\u00a0em MailChimp<\/a>Comece criando uma campanha de e-mail. Em seguida, selecione Editar design<\/em> sob Conte\u00fado<\/em> once again. Scroll down to the bottom of the email, and click on the pencil at the top of the design block containing the \u201cunsubscribe\u201d information:<\/p>\n\n\n\n
$\"Edi\u00e7\u00e3o$ <\/figure><\/div>\n\n\n\n
This will bring up a text editor, which you can use to add a custom message. When you\u2019re done, click on Salvar e fechar<\/em>:<\/p>\n\n\n\n
$\"Cria\u00e7\u00e3o$ <\/figure><\/div>\n\n\n\n
Alguns servi\u00e7os de marketing por e-mail permitem at\u00e9 mesmo que voc\u00ea editar a p\u00e1gina de cancelamento de assinatura<\/a> pr\u00f3prio. Dessa forma, voc\u00ea pode adicionar uma mensagem incentivando os assinantes a permanecerem na sua lista.<\/p>\n\n\n\n
<\/span>Etapa 4: Revise suas pr\u00e1ticas de reten\u00e7\u00e3o de dados<\/span><\/h3>\n\n\n\n
Por fim, o GDPR tamb\u00e9m o responsabiliza por como voc\u00ea armazena os dados do usu\u00e1rio<\/a>. Ela exige que todos os dados retidos (como uma c\u00f3pia de endere\u00e7os de e-mail armazenados em um arquivo no seu computador) sejam armazenados com seguran\u00e7a e n\u00e3o sejam mantidos por mais tempo do que o necess\u00e1rio.<\/p>\n\n\n\n
The Information Commissioner\u2019s Office (ICO), a legal organization in the UK, has elaborar um guia<\/a> on data retention and the GDPR. If you are a large organization, you may be required to create a data retention policy (consult with a lawyer if you\u2019re not sure). However, even smaller businesses should follow the ICO\u2019s checklist, and ensure that you understand the GDPR\u2019s data retention rules.<\/p>\n\n\n\n
The most important point is that these rules emphasize the minimization of stored data \u2013 you must have a legitimate reason for any information you retain. So, for example, your email marketing campaigns may be a reason to store subscribers\u2019 email addresses. However, they wouldn\u2019t be a legitimate reason to hold onto their credit card numbers (and so on).<\/p>\n\n\n\n
<\/span>Conclus\u00e3o<\/span><\/h2>\n\n\n\n
O novo Regulamentos do GDPR<\/a> significa que voc\u00ea deve ter cuidado com a forma como coleta e armazena dados pessoais de cidad\u00e3os da UE, ou poder\u00e1 ser multado. Mesmo que sua empresa n\u00e3o esteja localizada na UE, se houver alguma chance de sua lista de e-mails incluir assinantes da UE, voc\u00ea deve fazer um esfor\u00e7o para estar em conformidade.<\/p>\n\n\n\n
To make sure your business\u2019 email marketing campaigns are GDPR-compliant, you can:<\/p>\n\n\n\n
Verifique com seu servi\u00e7o de marketing por e-mail se h\u00e1 guias e ferramentas espec\u00edficos para o GDPR.<\/li>
Obtenha o consentimento informado de seus assinantes.<\/li>
Add\u00a0an opt-out in your email footers.<\/li>
Revise sua pol\u00edtica de reten\u00e7\u00e3o de dados.<\/li><\/ol>\n\n\n\n
Voc\u00ea tem alguma d\u00favida sobre o GDPR e como ele afeta o marketing por e-mail? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n
Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em Facebook<\/a>, Twitter<\/a>, Instagram<\/a>e LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no caixa<\/a> abaixo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
If your website uses email marketing, there\u2019s some legislation you should know about. The General Data Protection Regulation (GDPR)\u00a0is a new privacy-focused law that went into effect earlier this year. Among other things, it may require you to obtain consent for some of the email marketing your company does. Fortunately, there are steps you can [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-17075","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t