{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook (em 5 etapas f\u00e1ceis)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/pt\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">An\u00fancios no Facebook<\/a> pode ser uma excelente maneira de alcan\u00e7ar os f\u00e3s e atrair novos clientes com um or\u00e7amento limitado. Entretanto, n\u00e3o basta apenas criar um an\u00fancio forte. Mesmo uma campanha bem escrita <a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">pode falhar<\/a> se voc\u00ea n\u00e3o atingir as pessoas certas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d09c4e14ee6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d09c4e14ee6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >A import\u00e2ncia de segmentar seus an\u00fancios do Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook (em 5 etapas f\u00e1ceis)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >Etapa 1 Definir seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >Etapa 2 Criar um an\u00fancio no Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >Etapa 3 Personalizar o p\u00fablico-alvo do seu an\u00fancio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >Etapa 4 Criar um p\u00fablico-alvo personalizado ou semelhante (opcional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >Etapa 5 Coloque seu an\u00fancio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Para evitar esse problema, voc\u00ea precisar\u00e1 aprender a identificar seu mercado ideal. Os an\u00fancios do Facebook permitem que voc\u00ea fale com grupos muito espec\u00edficos, como pessoas que visitaram seu site ou qualquer pessoa que tenha comprado um produto seu no passado. Voc\u00ea pode at\u00e9 mesmo rastrear suas campanhas para ver o desempenho delas e usar essas informa\u00e7\u00f5es para direcionar melhor seu pr\u00f3ximo an\u00fancio.<\/p>\n<p>Nesta publica\u00e7\u00e3o, vamos nos aprofundar em como definir e personalizar seu p\u00fablico-alvo no Facebook. Vamos ao trabalho!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>A import\u00e2ncia de segmentar seus an\u00fancios do Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Facebook atende a um amplo grupo demogr\u00e1fico, com <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">mais da metade<\/a> dos americanos usam a plataforma v\u00e1rias vezes ao dia. Isso significa que a segmenta\u00e7\u00e3o de an\u00fancios \u00e9 <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">extremamente importante<\/a> se voc\u00ea quiser ser notado pelas pessoas certas. A segmenta\u00e7\u00e3o \u00e9 uma maneira de exibir seus an\u00fancios somente para indiv\u00edduos que atendem a crit\u00e9rios espec\u00edficos de sua escolha, como comportamentos ou dados demogr\u00e1ficos espec\u00edficos.<\/p>\n<p>Voc\u00ea deve estar se perguntando por que \u00e9 melhor exibir an\u00fancios com base nessas caracter\u00edsticas, em vez de lan\u00e7ar uma rede ampla. A resposta \u00e9 que os an\u00fancios direcionados est\u00e3o pr\u00f3ximos de <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">duas vezes mais eficaz<\/a> como an\u00fancios n\u00e3o segmentados, porque h\u00e1 uma chance muito maior de que as pessoas que os veem se interessem o suficiente para dar o pr\u00f3ximo passo. Portanto, voc\u00ea pode aproveitar ao m\u00e1ximo um or\u00e7amento limitado exibindo an\u00fancios somente para pessoas que voc\u00ea sabe que podem estar interessadas em suas ofertas.<\/p>\n<p>Essa t\u00e9cnica tamb\u00e9m permite que voc\u00ea crie an\u00fancios mais eficazes. Se voc\u00ea deseja escrever um an\u00fancio que se dirija especificamente a clientes em potencial, pode evitar exibi-lo para pessoas que j\u00e1 interagiram com seu site ou p\u00e1gina do Facebook anteriormente, para garantir que voc\u00ea alcance um novo p\u00fablico. Por outro lado, voc\u00ea pode escrever um an\u00fancio que pressuponha familiaridade com sua empresa, para aqueles que j\u00e1 \u2018curtiram' sua p\u00e1gina do Facebook.<\/p>\n<p>Felizmente, o Facebook tem muitos <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">op\u00e7\u00f5es poderosas<\/a> para direcionar seus an\u00fancios. Vamos falar sobre como tirar proveito dessas ferramentas incorporadas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook (em 5 etapas f\u00e1ceis)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como j\u00e1 mencionamos, \u00e9 surpreendentemente f\u00e1cil criar um p\u00fablico personalizado para seus an\u00fancios do Facebook. Nas cinco etapas a seguir, mostraremos como come\u00e7ar a usar a ferramenta de personaliza\u00e7\u00e3o de p\u00fablico-alvo da plataforma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Etapa 1: Defina seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes de informar o Facebook sobre seu p\u00fablico-alvo, voc\u00ea precisa saber quem \u00e9 esse p\u00fablico. Em outras palavras, voc\u00ea precisar\u00e1\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">definir seu p\u00fablico-alvo<\/a>. Uma maneira \u00e9 examinar sua base atual de leitores ou clientes. Para ajud\u00e1-lo a fazer isso,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Informa\u00e7\u00f5es da p\u00e1gina do Facebook<\/a> pode oferecer uma vis\u00e3o geral dos tipos de usu\u00e1rios que mais interagem com sua p\u00e1gina.<\/p>\n<p>Para acessar essa ferramenta na sua p\u00e1gina do Facebook, clique no \u00edcone <em>Insights<\/em> guia. Isso lhe mostrar\u00e1 uma vis\u00e3o geral das m\u00e9tricas da sua p\u00e1gina:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"M\u00e9tricas da p\u00e1gina do Facebook.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>Em seguida, clique em <em>Pessoas<\/em> na barra lateral esquerda para obter um detalhamento dos seguidores de sua p\u00e1gina por grupo demogr\u00e1fico:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Dados demogr\u00e1ficos do p\u00fablico no Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Voc\u00ea pode clicar em cada uma das quatro guias para ver um detalhamento demogr\u00e1fico diferente. Essas informa\u00e7\u00f5es mostrar\u00e3o as caracter\u00edsticas da sua base de usu\u00e1rios, como o sexo mais comum, a faixa et\u00e1ria, o local e assim por diante.<\/p>\n<p>Se voc\u00ea est\u00e1 apenas come\u00e7ando e ainda n\u00e3o tem muitos dados para trabalhar, talvez queira come\u00e7ar fazendo um brainstorming de quem voc\u00ea gostaria que fosse seu p\u00fablico ideal. Por exemplo, se voc\u00ea administra <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\">um site de associa\u00e7\u00e3o<\/a> sobre conselhos para a cria\u00e7\u00e3o de filhos, talvez voc\u00ea se beneficie de ter como alvo homens e mulheres entre 25 e 45 anos de idade.<\/p>\n<p>Se voc\u00ea ainda n\u00e3o tem uma ideia clara de quem pode estar interessado em seus produtos ou servi\u00e7os, voc\u00ea pode <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">realizar pesquisas de p\u00fablico<\/a> para dar o pontap\u00e9 inicial. Isso tamb\u00e9m pode ajud\u00e1-lo a criar um\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">persona do p\u00fablico-alvo<\/a>. Isso pode lhe dar uma base para come\u00e7ar a criar seu primeiro an\u00fancio. Em seguida, voc\u00ea pode usar o Page Insights para ver quem realmente se envolve com esse an\u00fancio. A partir da\u00ed, voc\u00ea pode restringir e definir seu p\u00fablico-alvo ao longo do tempo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>Etapa 2: criar um an\u00fancio no Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para acessar o personalizador de p\u00fablico-alvo do Facebook, primeiro \u00e9 necess\u00e1rio <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">criar um an\u00fancio<\/a>. Para fazer isso, selecione <em>Promover<\/em> em sua p\u00e1gina de vis\u00e3o geral:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Cria\u00e7\u00e3o de um an\u00fancio no Facebook.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Em seguida, voc\u00ea pode configurar seu an\u00fancio conforme desejado e selecionar <em>Promover<\/em> novamente:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Personaliza\u00e7\u00e3o de um an\u00fancio do Facebook.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>Depois disso, voc\u00ea pode definir o p\u00fablico-alvo desse an\u00fancio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>Etapa 3: Personalize o p\u00fablico-alvo do seu an\u00fancio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nesse ponto, voc\u00ea deve rolar a tela para baixo at\u00e9 <em>P\u00fablico<\/em> na barra lateral de seu an\u00fancio e selecione <em>Criar um novo p\u00fablico<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Segmenta\u00e7\u00e3o de um p\u00fablico-alvo espec\u00edfico no Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Em seguida, voc\u00ea pode definir seu p\u00fablico-alvo, selecionando g\u00eaneros e faixas et\u00e1rias espec\u00edficos:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"Definir a idade e o g\u00eanero do seu p\u00fablico-alvo do Facebook.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>O Facebook tamb\u00e9m permite que voc\u00ea direcione an\u00fancios por local, com op\u00e7\u00f5es t\u00e3o espec\u00edficas quanto c\u00f3digos postais e t\u00e3o amplas quanto o mundo todo. Voc\u00ea pode escolher um \u00fanico local para se concentrar ou v\u00e1rias op\u00e7\u00f5es:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"Definir o local para seu p\u00fablico-alvo do Facebook.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Ao rolar a p\u00e1gina para baixo, voc\u00ea tamb\u00e9m pode descrever seu p\u00fablico-alvo com base nos interesses dele, como pessoas que \u2018curtem' um determinado t\u00f3pico ou p\u00e1gina:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Personalizar seu p\u00fablico-alvo do Facebook com base em interesses.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>N\u00e3o se esque\u00e7a de salvar as altera\u00e7\u00f5es quando terminar, e seu p\u00fablico-alvo estar\u00e1 configurado! Na pr\u00f3xima etapa, veremos como criar um tipo diferente de p\u00fablico-alvo para seu an\u00fancio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>Etapa 4: criar um p\u00fablico-alvo personalizado ou semelhante (opcional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Embora o processo acima seja suficiente para muitos an\u00fancios, voc\u00ea pode ser ainda mais espec\u00edfico com seu p\u00fablico-alvo. Ao usar o <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">P\u00fablico personalizado<\/a> ferramenta, voc\u00ea pode segmentar indiv\u00edduos com base em seus comportamentos. Por exemplo, voc\u00ea pode exibir um an\u00fancio espec\u00edfico para qualquer pessoa que visite seu site ou curta sua p\u00e1gina. Voc\u00ea pode at\u00e9 mesmo excluir comportamentos que <em>n\u00e3o<\/em> que deseja atingir.<\/p>\n<p>Para encontrar essa op\u00e7\u00e3o, abra o Gerenciador de an\u00fancios do Facebook e acesse <em>Audi\u00eancias<\/em> no menu superior. Em seguida, selecione <em>P\u00fablico personalizado<\/em> sob o <em>Criar p\u00fablico-alvo<\/em> menu. Ser\u00e3o oferecidas v\u00e1rias op\u00e7\u00f5es:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Cria\u00e7\u00e3o de um p\u00fablico-alvo personalizado no Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Se o seu Custom Audience for muito espec\u00edfico, talvez voc\u00ea tamb\u00e9m queira criar um <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">P\u00fablico semelhante<\/a>. Esse \u00e9 um p\u00fablico demograficamente semelhante \u00e0s pessoas que j\u00e1 interagem com sua empresa. Voc\u00ea pode criar um p\u00fablico semelhante usando os f\u00e3s atuais da sua p\u00e1gina do Facebook ou um p\u00fablico personalizado salvo:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Criar um p\u00fablico semelhante.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>Para fazer isso, basta selecionar <em>P\u00fablico semelhante<\/em> do <em>Criar p\u00fablico-alvo<\/em> no gerenciador de an\u00fancios. Em seguida, voc\u00ea pode escolher uma fonte e definir seu p\u00fablico. Isso lhe d\u00e1 ainda mais op\u00e7\u00f5es de como direcionar seus an\u00fancios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>Etapa 5: Coloque seu an\u00fancio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quando terminar de personalizar seu p\u00fablico, voc\u00ea estar\u00e1 pronto para colocar seu an\u00fancio no Facebook. Basta clicar no bot\u00e3o <em>Promover<\/em> no canto inferior direito do seu an\u00fancio, e ele ser\u00e1 automaticamente enviado para an\u00e1lise.<\/p>\n<p>Depois que o an\u00fancio for veiculado, voc\u00ea poder\u00e1 rastrear quem realmente visualizou e interagiu com ele usando a ferramenta Facebook Audience Insights. Portanto, na pr\u00f3xima vez que voc\u00ea veicular um an\u00fancio, poder\u00e1 ajustar a segmenta\u00e7\u00e3o conforme necess\u00e1rio, com base nos resultados obtidos at\u00e9 o momento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A segmenta\u00e7\u00e3o cuidadosa de seus an\u00fancios do Facebook \u00e9 uma excelente maneira de aumentar seus n\u00edveis de engajamento. Ao restringir o p\u00fablico de cada an\u00fancio \u00e0queles que t\u00eam maior probabilidade de se interessar, voc\u00ea pode ver\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">o dobro dos resultados<\/a>\u00a0(ou mais).<\/p>\n<p>Como mostramos, voc\u00ea pode criar facilmente um p\u00fablico-alvo direcionado no Facebook seguindo cinco etapas simples:<\/p>\n<ol>\n<li>Defina seu p\u00fablico-alvo.<\/li>\n<li>Crie um an\u00fancio.<\/li>\n<li>Escolha seu p\u00fablico-alvo no Audience Customizer.<\/li>\n<li>Opcionalmente, crie um Custom Audience ou um Lookalike Audience.<\/li>\n<li>Coloque seu an\u00fancio.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como personalizar seus an\u00fancios do Facebook? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-17112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta property=\"og:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. 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