{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook (em 5 etapas f\u00e1ceis)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/pt\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">An\u00fancios no Facebook<\/a> pode ser uma excelente maneira de alcan\u00e7ar os f\u00e3s e atrair novos clientes com um or\u00e7amento limitado. Entretanto, n\u00e3o basta apenas criar um an\u00fancio forte. Mesmo uma campanha bem escrita <a href=\"https:\/\/memberpress.com\/pt\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">pode falhar<\/a> se voc\u00ea n\u00e3o atingir as pessoas certas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d844c91840\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d844c91840\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >A import\u00e2ncia de segmentar seus an\u00fancios do Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook (em 5 etapas f\u00e1ceis)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >Etapa 1 Definir seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >Etapa 2 Criar um an\u00fancio no Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >Etapa 3 Personalizar o p\u00fablico-alvo do seu an\u00fancio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >Etapa 4 Criar um p\u00fablico-alvo personalizado ou semelhante (opcional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >Etapa 5 Coloque seu an\u00fancio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>To avoid that problem, you\u2019ll need to learn how to identify your ideal market. Facebook ads enable you to speak to very specific groups, such as people who have visited your website, or anyone who has purchased a product from you in the past. You can even track your campaigns to see how well they\u2019re doing, and use that information to better target your next ad.<\/p>\n<p>In this post, we\u2019ll go in-depth about how to define and customize your target audience on Facebook. Let\u2019s get to work!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>A import\u00e2ncia de segmentar seus an\u00fancios do Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Facebook atende a um amplo grupo demogr\u00e1fico, com <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">mais da metade<\/a> dos americanos usam a plataforma v\u00e1rias vezes ao dia. Isso significa que a segmenta\u00e7\u00e3o de an\u00fancios \u00e9 <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">extremamente importante<\/a> se voc\u00ea quiser ser notado pelas pessoas certas. A segmenta\u00e7\u00e3o \u00e9 uma maneira de exibir seus an\u00fancios somente para indiv\u00edduos que atendem a crit\u00e9rios espec\u00edficos de sua escolha, como comportamentos ou dados demogr\u00e1ficos espec\u00edficos.<\/p>\n<p>Voc\u00ea deve estar se perguntando por que \u00e9 melhor exibir an\u00fancios com base nessas caracter\u00edsticas, em vez de lan\u00e7ar uma rede ampla. A resposta \u00e9 que os an\u00fancios direcionados est\u00e3o pr\u00f3ximos de <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">duas vezes mais eficaz<\/a> as non-targeted ads, because there\u2019s a much higher chance that the people who see them will be interested enough to take the next step. Therefore, you can make the most of a limited budget by only displaying ads to individuals you know may be interested in your offerings.<\/p>\n<p>This technique also enables you to create more effective advertisements. If you want to write an ad that speaks specifically to potential customers, you can avoid showing it to people who have interacted with your site or Facebook page before, to ensure that you\u2019re reaching a new crowd. On the other hand, you can write an ad that assumes familiarity with your business, for those who have already \u2018liked\u2019 your Facebook page.<\/p>\n<p>Felizmente, o Facebook tem muitos <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">op\u00e7\u00f5es poderosas<\/a> for targeting your ads. Let\u2019s talk about how to take advantage of those built-in tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook (em 5 etapas f\u00e1ceis)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we\u2019ve mentioned, it\u2019s surprisingly easy to create a customized audience for your Facebook ads. Over the following five steps, we\u2019ll show you how to get started with the platform\u2019s audience customizer tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Etapa 1: Defina seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can tell Facebook about your audience, you\u2019ll need to know who that audience includes. In other words, you\u2019ll need to\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">definir seu p\u00fablico-alvo<\/a>. Uma maneira \u00e9 examinar sua base atual de leitores ou clientes. Para ajud\u00e1-lo a fazer isso,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Informa\u00e7\u00f5es da p\u00e1gina do Facebook<\/a> pode oferecer uma vis\u00e3o geral dos tipos de usu\u00e1rios que mais interagem com sua p\u00e1gina.<\/p>\n<p>Para acessar essa ferramenta na sua p\u00e1gina do Facebook, clique no \u00edcone <em>Insights<\/em> tab. This will show you an overview of your page\u2019s metrics:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"M\u00e9tricas da p\u00e1gina do Facebook.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>Em seguida, clique em <em>Pessoas<\/em> na barra lateral esquerda para obter um detalhamento dos seguidores de sua p\u00e1gina por grupo demogr\u00e1fico:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Dados demogr\u00e1ficos do p\u00fablico no Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Voc\u00ea pode clicar em cada uma das quatro guias para ver um detalhamento demogr\u00e1fico diferente. Essas informa\u00e7\u00f5es mostrar\u00e3o as caracter\u00edsticas da sua base de usu\u00e1rios, como o sexo mais comum, a faixa et\u00e1ria, o local e assim por diante.<\/p>\n<p>If you\u2019re just starting out, and don\u2019t have much data to work with yet, you may want to instead begin by brainstorming who you would like to be in your ideal audience. For example, if you run <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\">um site de associa\u00e7\u00e3o<\/a> sobre conselhos para a cria\u00e7\u00e3o de filhos, talvez voc\u00ea se beneficie de ter como alvo homens e mulheres entre 25 e 45 anos de idade.<\/p>\n<p>Se voc\u00ea ainda n\u00e3o tem uma ideia clara de quem pode estar interessado em seus produtos ou servi\u00e7os, voc\u00ea pode <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">realizar pesquisas de p\u00fablico<\/a> para dar o pontap\u00e9 inicial. Isso tamb\u00e9m pode ajud\u00e1-lo a criar um\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">persona do p\u00fablico-alvo<\/a>. Isso pode lhe dar uma base para come\u00e7ar a criar seu primeiro an\u00fancio. Em seguida, voc\u00ea pode usar o Page Insights para ver quem realmente se envolve com esse an\u00fancio. A partir da\u00ed, voc\u00ea pode restringir e definir seu p\u00fablico-alvo ao longo do tempo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>Etapa 2: criar um an\u00fancio no Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To access Facebook\u2019s audience customizer, you\u2019ll first have to <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">criar um an\u00fancio<\/a>. Para fazer isso, selecione <em>Promover<\/em> em sua p\u00e1gina de vis\u00e3o geral:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Cria\u00e7\u00e3o de um an\u00fancio no Facebook.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Em seguida, voc\u00ea pode configurar seu an\u00fancio conforme desejado e selecionar <em>Promover<\/em> novamente:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Personaliza\u00e7\u00e3o de um an\u00fancio do Facebook.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>Depois disso, voc\u00ea pode definir o p\u00fablico-alvo desse an\u00fancio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>Etapa 3: Personalize o p\u00fablico-alvo do seu an\u00fancio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point, you\u2019ll want to scroll down to <em>P\u00fablico<\/em> na barra lateral de seu an\u00fancio e selecione <em>Criar um novo p\u00fablico<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Segmenta\u00e7\u00e3o de um p\u00fablico-alvo espec\u00edfico no Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Em seguida, voc\u00ea pode definir seu p\u00fablico-alvo, selecionando g\u00eaneros e faixas et\u00e1rias espec\u00edficos:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"Definir a idade e o g\u00eanero do seu p\u00fablico-alvo do Facebook.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>O Facebook tamb\u00e9m permite que voc\u00ea direcione an\u00fancios por local, com op\u00e7\u00f5es t\u00e3o espec\u00edficas quanto c\u00f3digos postais e t\u00e3o amplas quanto o mundo todo. Voc\u00ea pode escolher um \u00fanico local para se concentrar ou v\u00e1rias op\u00e7\u00f5es:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"Definir o local para seu p\u00fablico-alvo do Facebook.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Scrolling down, you can also describe your target audience based on their interests, such as people who have \u2018liked\u2019 a certain topic or page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Personalizar seu p\u00fablico-alvo do Facebook com base em interesses.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Make sure to save your changes when you\u2019re done, and your target audience is set up! In the next step, we\u2019ll go over how to create a different type of audience for your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>Etapa 4: criar um p\u00fablico-alvo personalizado ou semelhante (opcional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Embora o processo acima seja suficiente para muitos an\u00fancios, voc\u00ea pode ser ainda mais espec\u00edfico com seu p\u00fablico-alvo. Ao usar o <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">P\u00fablico personalizado<\/a> tool, you can target individuals based on their behaviors. For instance, you could display a specific ad to anyone who visits your website or \u2018likes\u2019 your page. You can even exclude behaviors you <em>n\u00e3o<\/em> que deseja atingir.<\/p>\n<p>Para encontrar essa op\u00e7\u00e3o, abra o Gerenciador de an\u00fancios do Facebook e acesse <em>Audi\u00eancias<\/em> no menu superior. Em seguida, selecione <em>P\u00fablico personalizado<\/em> sob o <em>Criar p\u00fablico-alvo<\/em> menu. You\u2019ll be offered a number of options:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Cria\u00e7\u00e3o de um p\u00fablico-alvo personalizado no Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Se o seu Custom Audience for muito espec\u00edfico, talvez voc\u00ea tamb\u00e9m queira criar um <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">P\u00fablico semelhante<\/a>. This is an audience that\u2019s demographically similar to the people who already engage with your business.\u00a0You can create a Lookalike Audience using your current Facebook page fans, or a saved Custom Audience:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Criar um p\u00fablico semelhante.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>Para fazer isso, basta selecionar <em>P\u00fablico semelhante<\/em> do <em>Criar p\u00fablico-alvo<\/em> no gerenciador de an\u00fancios. Em seguida, voc\u00ea pode escolher uma fonte e definir seu p\u00fablico. Isso lhe d\u00e1 ainda mais op\u00e7\u00f5es de como direcionar seus an\u00fancios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>Etapa 5: Coloque seu an\u00fancio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quando terminar de personalizar seu p\u00fablico, voc\u00ea estar\u00e1 pronto para colocar seu an\u00fancio no Facebook. Basta clicar no bot\u00e3o <em>Promover<\/em> no canto inferior direito do seu an\u00fancio, e ele ser\u00e1 automaticamente enviado para an\u00e1lise.<\/p>\n<p>After your ad runs, you can track who actually viewed and interacted with it using the\u00a0Facebook Audience Insights\u00a0tool. The next time you run an ad, therefore, you can adjust your targeting as needed based on the results you\u2019ve seen so far.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A segmenta\u00e7\u00e3o cuidadosa de seus an\u00fancios do Facebook \u00e9 uma excelente maneira de aumentar seus n\u00edveis de engajamento. Ao restringir o p\u00fablico de cada an\u00fancio \u00e0queles que t\u00eam maior probabilidade de se interessar, voc\u00ea pode ver\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">o dobro dos resultados<\/a>\u00a0(ou mais).<\/p>\n<p>As we\u2019ve shown, you can easily create a targeted Facebook audience by following five simple steps:<\/p>\n<ol>\n<li>Defina seu p\u00fablico-alvo.<\/li>\n<li>Crie um an\u00fancio.<\/li>\n<li>Escolha seu p\u00fablico-alvo no Audience Customizer.<\/li>\n<li>Opcionalmente, crie um Custom Audience ou um Lookalike Audience.<\/li>\n<li>Coloque seu an\u00fancio.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como personalizar seus an\u00fancios do Facebook? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-17112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta property=\"og:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-11-21T13:00:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-10-31T17:05:23+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta name=\"twitter:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#blogposting\",\"name\":\"How to Customize Your Facebook Ad Audience\",\"headline\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Facebook-ads@2x.png\",\"width\":1480,\"height\":988,\"caption\":\"Advertise on facebook\"},\"datePublished\":\"2018-11-21T06:00:04-05:00\",\"dateModified\":\"2022-10-31T11:05:23-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\"},\"articleSection\":\"Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#listItem\",\"name\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#listItem\",\"position\":4,\"name\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/\",\"name\":\"How to Customize Your Facebook Ad Audience\",\"description\":\"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Facebook-ads@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#mainImage\",\"width\":1480,\"height\":988,\"caption\":\"Advertise on facebook\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#mainImage\"},\"datePublished\":\"2018-11-21T06:00:04-05:00\",\"dateModified\":\"2022-10-31T11:05:23-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Customize Your Facebook Ad Audience<\/title>\n\n","aioseo_head_json":{"title":"Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook","description":"Para obter o m\u00e1ximo dos seus an\u00fancios do Facebook, voc\u00ea precisar\u00e1 segment\u00e1-los cuidadosamente. Vamos explorar como definir e personalizar seu p\u00fablico-alvo no Facebook!","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#blogposting","name":"How to Customize Your Facebook Ad Audience","headline":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","width":1480,"height":988,"caption":"Advertise on facebook"},"datePublished":"2018-11-21T06:00:04-05:00","dateModified":"2022-10-31T11:05:23-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage"},"articleSection":"Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#listItem","name":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#listItem","position":4,"name":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","name":"How to Customize Your Facebook Ad Audience","description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#mainImage","width":1480,"height":988,"caption":"Advertise on facebook"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#mainImage"},"datePublished":"2018-11-21T06:00:04-05:00","dateModified":"2022-10-31T11:05:23-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Customize Your Facebook Ad Audience","og:description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","og:image:width":1480,"og:image:height":988,"article:published_time":"2018-11-21T13:00:04+00:00","article:modified_time":"2022-10-31T17:05:23+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Customize Your Facebook Ad Audience","twitter:description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png"},"aioseo_meta_data":{"post_id":"17112","title":"Como personalizar seu p\u00fablico-alvo de an\u00fancios do Facebook","description":"Para obter o m\u00e1ximo dos seus an\u00fancios do Facebook, voc\u00ea precisar\u00e1 segment\u00e1-los cuidadosamente. Vamos explorar como definir e personalizar seu p\u00fablico-alvo no Facebook!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:17:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:17:27","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Customize Your Facebook Ad Audience (In 5 Easy Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/social-media\/"},{"label":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Social Media","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17112"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17162"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}