{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Por que voc\u00ea deve oferecer cupons em seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>A \u00e9poca mais maravilhosa do ano est\u00e1 chegando, e isso significa que as compras est\u00e3o em alta no ano. Tamb\u00e9m significa que \u00e9 o momento perfeito para recrutar novos clientes e recompensar seus clientes mais fi\u00e9is. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0804a7f71d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0804a7f71d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Fa\u00e7a um balan\u00e7o!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Tipos de neg\u00f3cios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Ideias para campanhas de desconto<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Mas antes de come\u00e7ar a reduzir os pre\u00e7os a torto e a direito, n\u00e3o deixe de fazer um balan\u00e7o do seu site de associa\u00e7\u00e3o como um todo. Voc\u00ea quer ter certeza de que seu cupom, desconto, oferta ou neg\u00f3cio especial realmente vale a pena para o seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Fa\u00e7a um balan\u00e7o!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 fundamental verificar suas an\u00e1lises para saber se oferecer descontos \u00e9 saud\u00e1vel para sua empresa neste momento. A redu\u00e7\u00e3o dos pre\u00e7os diminui as margens de lucro e a lucratividade geral. Ent\u00e3o, vale a pena correr o risco? A \u00faltima coisa que voc\u00ea quer fazer \u00e9 afundar seu pr\u00f3prio navio! Cupons, descontos e ofertas funcionam melhor e s\u00e3o mais lucrativos para vendas de algo que n\u00e3o tem um desempenho t\u00e3o bom quanto o de seus outros produtos. Possivelmente, o melhor conselho \u00e9 come\u00e7ar com pouco e medir os resultados. No entanto, em \u00faltima an\u00e1lise, o motivo pelo qual voc\u00ea oferece essas ofertas \u00e9 atrair os clientes a comprar - ou a continuar comprando - seus produtos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Tipos de neg\u00f3cios<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea estudou cuidadosamente seus relat\u00f3rios e est\u00e1 pronto para oferecer um desconto. Que tipos voc\u00ea deve oferecer? H\u00e1 v\u00e1rios tipos diferentes de ofertas e, depois de l\u00ea-los a seguir, voc\u00ea perceber\u00e1 que j\u00e1 os viu em todos os lugares, on-line e off-line.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Tire uma determinada porcentagem de desconto. <\/b>Elas s\u00e3o populares porque voc\u00ea pode dar um pequeno desconto como recompensa (5% a 10%) ou uma grande porcentagem para capturar novos leads (30% de desconto em novas associa\u00e7\u00f5es!). As porcentagens tamb\u00e9m s\u00e3o boas para se livrar do estoque, o que \u00e9 bom para produtos f\u00edsicos (pense em prateleiras de liquida\u00e7\u00e3o), mas tamb\u00e9m funcionam para webinars e <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos eletr\u00f4nicos<\/a> que n\u00e3o s\u00e3o mais \"not\u00edcias de \u00faltima hora\".<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Elimine um determinado n\u00famero de d\u00f3lares.<\/b> Vinte e cinco d\u00f3lares de desconto em uma associa\u00e7\u00e3o? Parece um \u00f3timo neg\u00f3cio! Os descontos por valor em d\u00f3lar tamb\u00e9m podem ser usados como cr\u00e9dito: \"Aqui est\u00e3o vinte e cinco d\u00f3lares para o upgrade de sua associa\u00e7\u00e3o!\" Isso estimula os clientes a comprar, especialmente quando voc\u00ea inclui um prazo ou exige uma compra m\u00ednima para que eles possam aplicar o desconto ao saldo.<\/li><li><b>Ganhe brindes!<\/b> Essa \u00e9 uma \u00f3tima recompensa para qualquer tipo de cliente. Se estiver preocupado com a perda de produtos valiosos, pense em oferecer algo que n\u00e3o seja t\u00e3o vendido ou que n\u00e3o esteja mais sendo vendido t\u00e3o rapidamente. Voc\u00ea tamb\u00e9m pode oferecer frete gr\u00e1tis se tiver produtos f\u00edsicos. N\u00e3o h\u00e1 produtos f\u00edsicos? N\u00e3o se preocupe. Que tal oferecer uma hora de acesso gratuito a f\u00f3runs de comunidade restritos por n\u00edvel de associa\u00e7\u00e3o?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Ideias para campanhas de desconto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea sabe que tipos de ofertas pode oferecer, aqui est\u00e3o algumas ideias sobre quando oferec\u00ea-las.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>O tempo \u00e9 essencial.<\/b> Mencionamos acima que colocar uma data de validade em suas ofertas incentiva os clientes a aproveit\u00e1-las agora em vez de esperar. As datas de validade funcionam muito bem durante os feriados, n\u00e3o apenas nos \"feriados\". Tente enviar um cupom tem\u00e1tico para o Halloween: \"Aproveite esta oferta antes que ela morra e seja enterrada!\"<\/li><li><b>Celebra\u00e7\u00e3o de novos produtos!<\/b> Pronto para lan\u00e7ar um novo servi\u00e7o ou produto interessante? Aproveite o fato de ter a aten\u00e7\u00e3o de seus clientes e ofere\u00e7a a eles um desconto no novo produto. Al\u00e9m disso, voc\u00ea pode pedir aos clientes existentes que compartilhem as novidades do seu novo produto e oferecer a eles um cupom para que simplesmente divulguem a not\u00edcia em seus blogs e sites de m\u00eddia social. Marketing <em>e<\/em> vendas!<\/li><li><b>Obrigado por compartilhar! <\/b>Por falar em m\u00eddia social, uma \u00f3tima maneira de divulgar a empresa \u00e9 pedir aos clientes atuais que compartilhem sua empresa com os seguidores deles. Mas para que eles n\u00e3o sintam que est\u00e3o fazendo algo de gra\u00e7a, ofere\u00e7a-lhes um cupom de compartilhamento nas m\u00eddias sociais: \"Compartilhe esta publica\u00e7\u00e3o e receba cinco d\u00f3lares de desconto em seu pr\u00f3ximo curso eletr\u00f4nico!\" Para aumentar ainda mais o impacto, pe\u00e7a a eles que compartilhem dentro de um determinado per\u00edodo de tempo para obter um desconto extra.<\/li><li><b>Valoriza\u00e7\u00e3o do assinante do boletim informativo.<\/b> Da mesma forma, recompensar os assinantes de boletins informativos \u00e9 uma \u00f3tima maneira de n\u00e3o apenas agradec\u00ea-los pelo interesse cont\u00ednuo em sua empresa, mas tamb\u00e9m de lembr\u00e1-los de alguns dos servi\u00e7os que voc\u00ea oferece e que eles talvez ainda n\u00e3o tenham aceitado.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li><b>Obrigado por participar do webinar.<\/b> Seus clientes gostam de se sentir valorizados e querem que voc\u00ea saiba que eles investiram tempo e\/ou dinheiro em sua empresa. Por que n\u00e3o dar a eles alguns d\u00f3lares de desconto na assinatura do pr\u00f3ximo m\u00eas por terem participado de um webinar que voc\u00ea organizou? Ou talvez voc\u00ea tenha oferecido um webinar gratuito para novos clientes potenciais - d\u00ea a eles um incentivo para que se inscrevam em seu site a um pre\u00e7o com desconto logo ap\u00f3s o t\u00e9rmino do webinar.<\/li><li><b>Por favor, n\u00e3o diga adeus!<\/b> Voc\u00ea j\u00e1 teve um cliente que quis cancelar sua assinatura de associa\u00e7\u00e3o? \u00c9 claro que sim. J\u00e1 tentou ret\u00ea-los oferecendo-lhes um grande desconto? <span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ul>\n\n\n\n<p>Essas s\u00e3o apenas algumas ideias de promo\u00e7\u00f5es, descontos, ofertas e cupons que voc\u00ea pode oferecer aos leads e clientes e gerar mais neg\u00f3cios e associa\u00e7\u00f5es para o seu site. E como a \u00e9poca mais gloriosa do ano est\u00e1 chegando (<i>certo?<\/i>), agora \u00e9 uma \u00f3tima oportunidade para experimentar uma campanha de descontos. As compras de fim de ano s\u00e3o o momento perfeito para experimentar um cupom tem\u00e1tico ou com prazo de validade e, como voc\u00ea <i>s\u00e3o<\/i> Com base no cyber, n\u00e3o deixe de comprar um para a Cyber Monday!<\/p>\n\n\n\n<p>Agora que voc\u00ea tem uma base s\u00f3lida de conhecimento sobre ofertas e descontos, vai querer saber como configur\u00e1-los no MemberPress. \u00d3tima not\u00edcia! Tornamos muito f\u00e1cil para voc\u00ea oferecer c\u00f3digos de cupom, como mostrado pelo colega blogueiro do MemberPress, Joe Fylan, em <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">este artigo<\/a>. Joe tamb\u00e9m compartilha algumas ideias interessantes sobre os tipos de c\u00f3digos a serem usados, por que voc\u00ea gostaria de us\u00e1-los e o melhor momento para oferec\u00ea-los.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>Quais cupons funcionaram melhor em seu site? Informe-nos nos coment\u00e1rios abaixo!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It\u2019s also means the perfect time to recruit new customers and reward your most loyal clients. But before you start slashing prices left and right, be sure to take stock of your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. 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It's also means the perfect time to recruit new customers and reward your most loyal clients. <\/p>","content":[{"type":"text","data":"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It's also means the perfect time to recruit new customers and reward your most loyal clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes.<\/p>","content":[{"type":"text","data":"But before you start slashing prices left and right, be sure to take stock of your membership site as a whole. You want to make sure your coupon, discount, offer, or special deal is actually worth it as far as your business goes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Take Stock!<\/b><\/h2>","content":"Fa\u00e7a um balan\u00e7o!","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Checking your analytics to see if offering discounts is healthy for your business at this time is crucial. Lowering your prices decreases your profit margins and overall profitability. So is it worth the risk? The last thing you want to do is sink your own ship! Coupons, discounts, and deals work best and are most profitable for sales on something that doesn\u2019t perform quite as well as your other products. Possibly the best advice is to start small and measure results. Ultimately, though, the reason you offer these deals is to entice customers to buy\u2014or to continue to buy\u2014your products.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Types of Deals<\/b><\/h2>","content":"Tipos de neg\u00f3cios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"You\u2019ve carefully studied your reports and are ready to offer a discount. What types should you give? There are a number of different kinds of deals, and once you read through them below, you\u2019ll realize you\u2019ve seen them everywhere, on- and offline.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Take a certain percentage off. <\/b>These are popular because you can give a small discount as a reward (5 percent to 10 percent) or a large percentage to capture new leads (30 percent off new memberships!). Percentages are also good for getting rid of stock, which is good for physical product (think clearance racks), but they also work for webinars and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a> that aren\u2019t \u201cbreaking news\u201d any longer.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Knock off a certain number of bucks.<\/b> Twenty-five dollars off a membership? Sounds like a sweet deal! Dollar-value discounts can also be used as credit: \u201cHere\u2019s twenty-five dollars toward your upgraded membership!\u201d This entices customers to buy\u2014especially when you include a deadline or require a minimum purchase for them to be able to apply the discount to the balance.<\/li><li><b>Freebies for the win!<\/b> These are a great reward for any type customer. If you\u2019re worried about losing valuable products, think of offering something that isn\u2019t as high-selling or isn\u2019t moving as quickly any longer. You could also offer free shipping if you have physical products. No physical products? No worries. How about offering an hour of free access to restricted-by-membership-level community boards?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>Tire uma determinada porcentagem de desconto. <\/b>Elas s\u00e3o populares porque voc\u00ea pode dar um pequeno desconto como recompensa (5% a 10%) ou uma grande porcentagem para capturar novos leads (30% de desconto em novas associa\u00e7\u00f5es!). As porcentagens tamb\u00e9m s\u00e3o boas para se livrar do estoque, o que \u00e9 bom para produtos f\u00edsicos (pense em prateleiras de liquida\u00e7\u00e3o), mas tamb\u00e9m funcionam para webinars e <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos eletr\u00f4nicos<\/a> que n\u00e3o s\u00e3o mais \"not\u00edcias de \u00faltima hora\".<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Elimine um determinado n\u00famero de d\u00f3lares.<\/b> Vinte e cinco d\u00f3lares de desconto em uma associa\u00e7\u00e3o? Parece um \u00f3timo neg\u00f3cio! Os descontos por valor em d\u00f3lar tamb\u00e9m podem ser usados como cr\u00e9dito: \"Aqui est\u00e3o vinte e cinco d\u00f3lares para o upgrade de sua associa\u00e7\u00e3o!\" Isso estimula os clientes a comprar, especialmente quando voc\u00ea inclui um prazo ou exige uma compra m\u00ednima para que eles possam aplicar o desconto ao saldo.<\/li><li><b>Ganhe brindes!<\/b> Essa \u00e9 uma \u00f3tima recompensa para qualquer tipo de cliente. Se estiver preocupado com a perda de produtos valiosos, pense em oferecer algo que n\u00e3o seja t\u00e3o vendido ou que n\u00e3o esteja mais sendo vendido t\u00e3o rapidamente. Voc\u00ea tamb\u00e9m pode oferecer frete gr\u00e1tis se tiver produtos f\u00edsicos. N\u00e3o h\u00e1 produtos f\u00edsicos? N\u00e3o se preocupe. Que tal oferecer uma hora de acesso gratuito a f\u00f3runs de comunidade restritos por n\u00edvel de associa\u00e7\u00e3o?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Discount Campaign Ideas<\/b><\/h2>","content":"Ideias para campanhas de desconto","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you know what types of deals you can offer, here are a few ideas on when you can offer them.<\/p>","content":[{"type":"text","data":"Now that you know what types of deals you can offer, here are a few ideas on when you can offer them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><b>Time is of the essence.<\/b> We mentioned above that putting an expiration date on your deals encourages customers to take advantage of them now rather than waiting. Expiration dates work great during holidays\u2014not just the \u201cholidays.\u201d Try sending out a themed coupon for Halloween: \u201cJump on this deal before it\u2019s dead and buried!\u201d<\/li><li><b>New product celebrations!<\/b> Ready to launch an exciting new service or product? Take advantage of having your customers\u2019 attention and offer them a discount on the new product. Additionally, you could ask existing customers to share your new-product news and offer them a coupon for simply spreading the word on their blogs and social media sites. Marketing <em>and<\/em> sales!<\/li><li><b>Thanks for sharing! <\/b>Speaking of social media, a great way to get the word out is by asking current clientele to share your business with their followers. But so they don\u2019t feel like they\u2019re doing something for nothing, offer them a social-media-sharing coupon: \u201cShare this post and receive five dollars off your next e-course!\u201d For even more oomph, ask them to share it within a certain timeframe for an extra amount off.<\/li><li><b>Newsletter-subscriber appreciation.<\/b> Similarly, rewarding newsletter subscribers is a great way to not only thank them for their continued interest in your business, it gives you a chance to remind them about some of the services you offer that they may not have taken you up on yet.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Thanks for attending the webinar.<\/b> Your customers love to feel appreciated and want you to know they\u2019ve invested time and\/or money in your business. Why not give them a few bucks off their next month\u2019s membership for attending a webinar you put on? Or maybe you offered a free webinar to new leads\u2014give them an incentive to join your site at a discounted price directly after the webinar ends.<\/li><li><b>Please don\u2019t say goodbye!<\/b> Have you ever had a customer who wants to cancel their membership subscription? Of course you have. Have you tried to retain them by offering them a deep discount? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><b>O tempo \u00e9 essencial.<\/b> Mencionamos acima que colocar uma data de validade em suas ofertas incentiva os clientes a aproveit\u00e1-las agora em vez de esperar. As datas de validade funcionam muito bem durante os feriados, n\u00e3o apenas nos \"feriados\". Tente enviar um cupom tem\u00e1tico para o Halloween: \"Aproveite esta oferta antes que ela morra e seja enterrada!\"<\/li><li><b>Celebra\u00e7\u00e3o de novos produtos!<\/b> Pronto para lan\u00e7ar um novo servi\u00e7o ou produto interessante? Aproveite o fato de ter a aten\u00e7\u00e3o de seus clientes e ofere\u00e7a a eles um desconto no novo produto. Al\u00e9m disso, voc\u00ea pode pedir aos clientes existentes que compartilhem as novidades do seu novo produto e oferecer a eles um cupom para que simplesmente divulguem a not\u00edcia em seus blogs e sites de m\u00eddia social. Marketing <em>e<\/em> vendas!<\/li><li><b>Obrigado por compartilhar! <\/b>Por falar em m\u00eddia social, uma \u00f3tima maneira de divulgar a empresa \u00e9 pedir aos clientes atuais que compartilhem sua empresa com os seguidores deles. Mas para que eles n\u00e3o sintam que est\u00e3o fazendo algo de gra\u00e7a, ofere\u00e7a-lhes um cupom de compartilhamento nas m\u00eddias sociais: \"Compartilhe esta publica\u00e7\u00e3o e receba cinco d\u00f3lares de desconto em seu pr\u00f3ximo curso eletr\u00f4nico!\" Para aumentar ainda mais o impacto, pe\u00e7a a eles que compartilhem dentro de um determinado per\u00edodo de tempo para obter um desconto extra.<\/li><li><b>Valoriza\u00e7\u00e3o do assinante do boletim informativo.<\/b> Da mesma forma, recompensar os assinantes de boletins informativos \u00e9 uma \u00f3tima maneira de n\u00e3o apenas agradec\u00ea-los pelo interesse cont\u00ednuo em sua empresa, mas tamb\u00e9m de lembr\u00e1-los de alguns dos servi\u00e7os que voc\u00ea oferece e que eles talvez ainda n\u00e3o tenham aceitado.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Obrigado por participar do webinar.<\/b> Seus clientes gostam de se sentir valorizados e querem que voc\u00ea saiba que eles investiram tempo e\/ou dinheiro em sua empresa. Por que n\u00e3o dar a eles alguns d\u00f3lares de desconto na assinatura do pr\u00f3ximo m\u00eas por terem participado de um webinar que voc\u00ea organizou? Ou talvez voc\u00ea tenha oferecido um webinar gratuito para novos clientes potenciais - d\u00ea a eles um incentivo para que se inscrevam em seu site a um pre\u00e7o com desconto logo ap\u00f3s o t\u00e9rmino do webinar.<\/li><li><b>Por favor, n\u00e3o diga adeus!<\/b> Voc\u00ea j\u00e1 teve um cliente que quis cancelar sua assinatura de associa\u00e7\u00e3o? \u00c9 claro que sim. J\u00e1 tentou ret\u00ea-los oferecendo-lhes um grande desconto? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!<\/p>","content":[{"type":"text","data":"These are just a few ideas of the deals, discounts, offers, and coupons you can offer leads and customers and generate more business and memberships for your site. And because that most glorious time of year is upon us (<i>right?<\/i>), now is a great opportunity to try a discount campaign. Holiday shopping is the perfect time to try a time-expiring or themed coupon, and, since you <i>are<\/i> cyber-based, be sure you get one out for Cyber Monday!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Now that you have a solid knowledge base about deals and discounts, you\u2019re going to want to know how to set them up in MemberPress. Great news! We make it super easy for you to offer coupon codes, as shown by fellow MemberPress blogger, Joe Fylan in <a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>. Joe also shares a few nifty ideas about what types of codes to use, why you\u2019d want to use them, and the best time to offer them.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>What coupons have worked best for your site? Please let us know in the comments below!<\/i><\/p>","content":[{"type":"text","data":"<i>What coupons have worked best for your site? Please let us know in the comments below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17138"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17150"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}