{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Por que voc\u00ea deve oferecer cupons em seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A \u00e9poca mais maravilhosa do ano est\u00e1 chegando, e isso significa que as compras est\u00e3o no auge do ano. Significa tamb\u00e9m que \u00e9 o momento perfeito para conquistar novos clientes e recompensar os seus clientes mais fi\u00e9is. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfcba99a1cd\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfcba99a1cd\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Fa\u00e7a um balan\u00e7o!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Tipos de neg\u00f3cios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Ideias para campanhas de desconto<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mas antes de come\u00e7ar a reduzir os pre\u00e7os a torto e a direito, n\u00e3o deixe de fazer um balan\u00e7o do seu site de associa\u00e7\u00e3o como um todo. Voc\u00ea quer ter certeza de que seu cupom, desconto, oferta ou neg\u00f3cio especial realmente vale a pena para o seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Fa\u00e7a um balan\u00e7o!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fundamental verificar suas an\u00e1lises para saber se oferecer descontos \u00e9 saud\u00e1vel para sua empresa neste momento. A redu\u00e7\u00e3o dos pre\u00e7os diminui as margens de lucro e a lucratividade geral. Ent\u00e3o, vale a pena correr o risco? A \u00faltima coisa que voc\u00ea quer fazer \u00e9 afundar seu pr\u00f3prio navio! Cupons, descontos e ofertas funcionam melhor e s\u00e3o mais lucrativos para vendas de algo que n\u00e3o tem um desempenho t\u00e3o bom quanto o de seus outros produtos. Possivelmente, o melhor conselho \u00e9 come\u00e7ar com pouco e medir os resultados. No entanto, em \u00faltima an\u00e1lise, o motivo pelo qual voc\u00ea oferece essas ofertas \u00e9 atrair os clientes a comprar - ou a continuar comprando - seus produtos.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Tipos de neg\u00f3cios<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea estudou cuidadosamente seus relat\u00f3rios e est\u00e1 pronto para oferecer um desconto. Que tipos voc\u00ea deve oferecer? H\u00e1 v\u00e1rios tipos diferentes de ofertas e, depois de l\u00ea-los a seguir, voc\u00ea perceber\u00e1 que j\u00e1 os viu em todos os lugares, on-line e off-line.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Tire uma determinada porcentagem de desconto. <\/b>Elas s\u00e3o populares porque voc\u00ea pode dar um pequeno desconto como recompensa (5% a 10%) ou uma grande porcentagem para capturar novos leads (30% de desconto em novas associa\u00e7\u00f5es!). As porcentagens tamb\u00e9m s\u00e3o boas para se livrar do estoque, o que \u00e9 bom para produtos f\u00edsicos (pense em prateleiras de liquida\u00e7\u00e3o), mas tamb\u00e9m funcionam para webinars e <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos eletr\u00f4nicos<\/a> que n\u00e3o s\u00e3o mais \"not\u00edcias de \u00faltima hora\".<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Elimine um determinado n\u00famero de d\u00f3lares.<\/b> Vinte e cinco d\u00f3lares de desconto em uma associa\u00e7\u00e3o? Parece um \u00f3timo neg\u00f3cio! Os descontos por valor em d\u00f3lar tamb\u00e9m podem ser usados como cr\u00e9dito: \"Aqui est\u00e3o vinte e cinco d\u00f3lares para o upgrade de sua associa\u00e7\u00e3o!\" Isso estimula os clientes a comprar, especialmente quando voc\u00ea inclui um prazo ou exige uma compra m\u00ednima para que eles possam aplicar o desconto ao saldo.<\/li><li><b>Ganhe brindes!<\/b> Essa \u00e9 uma \u00f3tima recompensa para qualquer tipo de cliente. Se estiver preocupado com a perda de produtos valiosos, pense em oferecer algo que n\u00e3o seja t\u00e3o vendido ou que n\u00e3o esteja mais sendo vendido t\u00e3o rapidamente. Voc\u00ea tamb\u00e9m pode oferecer frete gr\u00e1tis se tiver produtos f\u00edsicos. N\u00e3o h\u00e1 produtos f\u00edsicos? N\u00e3o se preocupe. Que tal oferecer uma hora de acesso gratuito a f\u00f3runs de comunidade restritos por n\u00edvel de associa\u00e7\u00e3o?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Ideias para campanhas de desconto<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea sabe que tipos de ofertas pode oferecer, aqui est\u00e3o algumas ideias sobre quando oferec\u00ea-las.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>O tempo \u00e9 essencial.<\/b> Mencionamos acima que colocar uma data de validade em suas ofertas incentiva os clientes a aproveit\u00e1-las agora em vez de esperar. As datas de validade funcionam muito bem durante os feriados, n\u00e3o apenas nos \"feriados\". Tente enviar um cupom tem\u00e1tico para o Halloween: \"Aproveite esta oferta antes que ela morra e seja enterrada!\"<\/li><li><b>Celebra\u00e7\u00e3o de novos produtos!<\/b> Pronto para lan\u00e7ar um novo servi\u00e7o ou produto interessante? Aproveite o fato de ter a aten\u00e7\u00e3o de seus clientes e ofere\u00e7a a eles um desconto no novo produto. Al\u00e9m disso, voc\u00ea pode pedir aos clientes existentes que compartilhem as novidades do seu novo produto e oferecer a eles um cupom para que simplesmente divulguem a not\u00edcia em seus blogs e sites de m\u00eddia social. Marketing <em>e<\/em> vendas!<\/li><li><b>Obrigado por compartilhar! <\/b>Por falar em m\u00eddia social, uma \u00f3tima maneira de divulgar a empresa \u00e9 pedir aos clientes atuais que compartilhem sua empresa com os seguidores deles. Mas para que eles n\u00e3o sintam que est\u00e3o fazendo algo de gra\u00e7a, ofere\u00e7a-lhes um cupom de compartilhamento nas m\u00eddias sociais: \"Compartilhe esta publica\u00e7\u00e3o e receba cinco d\u00f3lares de desconto em seu pr\u00f3ximo curso eletr\u00f4nico!\" Para aumentar ainda mais o impacto, pe\u00e7a a eles que compartilhem dentro de um determinado per\u00edodo de tempo para obter um desconto extra.<\/li><li><b>Valoriza\u00e7\u00e3o do assinante do boletim informativo.<\/b> Da mesma forma, recompensar os assinantes de boletins informativos \u00e9 uma \u00f3tima maneira de n\u00e3o apenas agradec\u00ea-los pelo interesse cont\u00ednuo em sua empresa, mas tamb\u00e9m de lembr\u00e1-los de alguns dos servi\u00e7os que voc\u00ea oferece e que eles talvez ainda n\u00e3o tenham aceitado.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Obrigado por participar do webinar.<\/b> Seus clientes gostam de se sentir valorizados e querem que voc\u00ea saiba que eles investiram tempo e\/ou dinheiro em sua empresa. Por que n\u00e3o dar a eles alguns d\u00f3lares de desconto na assinatura do pr\u00f3ximo m\u00eas por terem participado de um webinar que voc\u00ea organizou? Ou talvez voc\u00ea tenha oferecido um webinar gratuito para novos clientes potenciais - d\u00ea a eles um incentivo para que se inscrevam em seu site a um pre\u00e7o com desconto logo ap\u00f3s o t\u00e9rmino do webinar.<\/li><li><b>Por favor, n\u00e3o diga adeus!<\/b> Voc\u00ea j\u00e1 teve um cliente que quis cancelar sua assinatura de associa\u00e7\u00e3o? \u00c9 claro que sim. J\u00e1 tentou ret\u00ea-los oferecendo-lhes um grande desconto? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essas s\u00e3o apenas algumas ideias de promo\u00e7\u00f5es, descontos, ofertas e cupons que voc\u00ea pode oferecer aos leads e clientes e gerar mais neg\u00f3cios e associa\u00e7\u00f5es para o seu site. E como a \u00e9poca mais gloriosa do ano est\u00e1 chegando (<i>certo?<\/i>), agora \u00e9 uma \u00f3tima oportunidade para experimentar uma campanha de descontos. As compras de fim de ano s\u00e3o o momento perfeito para experimentar um cupom tem\u00e1tico ou com prazo de validade e, como voc\u00ea <i>s\u00e3o<\/i> Com base no cyber, n\u00e3o deixe de comprar um para a Cyber Monday!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea tem uma base s\u00f3lida de conhecimento sobre ofertas e descontos, vai querer saber como configur\u00e1-los no MemberPress. \u00d3tima not\u00edcia! Tornamos muito f\u00e1cil para voc\u00ea oferecer c\u00f3digos de cupom, como mostrado pelo colega blogueiro do MemberPress, Joe Fylan, em <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">este artigo<\/a>. Joe tamb\u00e9m compartilha algumas ideias interessantes sobre os tipos de c\u00f3digos a serem usados, por que voc\u00ea gostaria de us\u00e1-los e o melhor momento para oferec\u00ea-los.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>Quais cupons funcionaram melhor em seu site? Informe-nos nos coment\u00e1rios abaixo!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It&#8217;s also means the perfect time to recruit new customers and reward your most loyal clients. But before you start slashing prices left and right, be sure to take stock of your [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":17150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. 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