{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"Como segmentar listas de e-mail (e por que voc\u00ea deve faz\u00ea-lo)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a> pode ser uma excelente maneira de se envolver com novos leads, bem como com aqueles que compraram produtos de sua empresa no passado. No entanto, se voc\u00ea tiver um <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">alta taxa de cancelamento de assinatura<\/a>Se voc\u00ea n\u00e3o estiver usando a mensagem, isso pode ser um sinal de que est\u00e1 irritando seus seguidores com muitas mensagens ou com mensagens irrelevantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d66a77544b5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d66a77544b5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Uma introdu\u00e7\u00e3o \u00e0 segmenta\u00e7\u00e3o de listas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >Como come\u00e7ar a usar a segmenta\u00e7\u00e3o de listas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Dicas para segmentar sua lista de e-mails de forma eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Uma maneira de lidar com esse problema \u00e9 usando a \u2018segmenta\u00e7\u00e3o', uma forma de classificar e filtrar suas listas de e-mail. Voc\u00ea pode usar a segmenta\u00e7\u00e3o para garantir que suas mensagens cheguem aos membros mais relevantes do seu p\u00fablico. Sua lista de e-mail pode ser dividida com base em dados demogr\u00e1ficos, n\u00edvel de interesse em sua empresa ou qualquer outra m\u00e9trica que voc\u00ea queira usar.<\/p>\n\n\n\n<p>Neste artigo, discutiremos a import\u00e2ncia da segmenta\u00e7\u00e3o de e-mail e ofereceremos alguns conselhos para come\u00e7ar. Vamos direto ao assunto!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 segmenta\u00e7\u00e3o de listas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea administra um site de associa\u00e7\u00e3o, <a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing por e-mail<\/a>\u00a0pode ser inestim\u00e1vel para o crescimento de seus neg\u00f3cios. Em particular, \u00e9 uma das \u00fanicas plataformas universais de marketing digital. O uso de m\u00eddias sociais \u00e9 dividido em muitos canais diferentes, mas quase todo mundo tem um endere\u00e7o de e-mail.<\/p>\n\n\n\n<p>Al\u00e9m disso, o marketing por e-mail \u00e9 mais eficaz, em m\u00e9dia, do que o marketing de m\u00eddia social. No geral, os e-mails t\u00eam uma m\u00e9dia de <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Taxa de cliques (CTR)<\/a> de 3,57%. Os an\u00fancios do Facebook t\u00eam um desempenho muito pior, por exemplo, com uma CTR m\u00e9dia de 0,07%. A CTR mais alta significa que o marketing por e-mail pode oferecer uma taxa de convers\u00e3o muito melhor.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retorno sobre o investimento (ROI)<\/a> do que a promo\u00e7\u00e3o na m\u00eddia social.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode tornar suas campanhas ainda mais eficazes usando a segmenta\u00e7\u00e3o da lista de e-mails. Segmenta\u00e7\u00e3o \u00e9 o processo de dividir seu p\u00fablico-alvo em diferentes grupos, com base em dados demogr\u00e1ficos variados, atividades ou qualquer outra m\u00e9trica que voc\u00ea queira usar.<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode querer segmentar seus <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Leads qualificados para marketing (MQLs)<\/a> em uma \u00fanica lista. Esses s\u00e3o indiv\u00edduos que expressaram interesse em sua empresa, por exemplo, ao se inscreverem voluntariamente em sua lista de e-mails ou visitarem seu site. Isso permite que voc\u00ea direcione seus MQLs com promo\u00e7\u00f5es especiais, como c\u00f3digos de desconto ou testes gratuitos.<\/p>\n\n\n\n<p>Usar a segmenta\u00e7\u00e3o dessa forma pode ser um excelente m\u00e9todo para aprimorar seus esfor\u00e7os de marketing por e-mail. Por exemplo, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">pesquisa da MailChimp<\/a> mostra que os e-mails segmentados t\u00eam uma taxa de abertura 14% maior do que os e-mails n\u00e3o segmentados em geral, bem como uma CTR 100% maior.<\/p>\n\n\n\n<p>Al\u00e9m disso, a segmenta\u00e7\u00e3o tamb\u00e9m pode ser uma maneira de <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">reduzir sua taxa de cancelamento de assinaturas<\/a>. Por exemplo, voc\u00ea pode segmentar sua lista em membros e n\u00e3o membros. Dessa forma, voc\u00ea pode evitar o envio de e-mails promocionais gerais aos membros, o que pode apenas irrit\u00e1-los. E-mails irrelevantes s\u00e3o uma das <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">principais motivos<\/a>\u00a0pessoas cancelam a assinatura de listas de e-mail, e segmentar sua lista ajuda a manter todo o seu marketing altamente relevante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>Como come\u00e7ar a usar a segmenta\u00e7\u00e3o de listas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Felizmente, quase todos os <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es de marketing por e-mail<\/a> permitem segmentar suas listas. Al\u00e9m disso, a maioria delas implementa a segmenta\u00e7\u00e3o de maneira semelhante. No popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> servi\u00e7o, por exemplo, voc\u00ea pode segmentar sua lista manualmente, importando uma planilha separada, ou automaticamente, usando \u2018campos de mesclagem'.<\/p>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Mesclar campos<\/a> s\u00e3o marcadores de posi\u00e7\u00e3o que extraem informa\u00e7\u00f5es espec\u00edficas para seus e-mails. Voc\u00ea pode t\u00ea-los usado no passado para personalizar mensagens, por exemplo, usando uma tag como <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Um exemplo de um campo de mesclagem.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>Isso importar\u00e1 o primeiro nome de cada membro para o e-mail que ele recebe, sem que voc\u00ea precise personalizar suas mensagens manualmente.<\/p>\n\n\n\n<p>Ao criar o formul\u00e1rio de inscri\u00e7\u00e3o da sua lista de e-mail, voc\u00ea deve pensar cuidadosamente sobre quais informa\u00e7\u00f5es deseja coletar al\u00e9m dos endere\u00e7os de e-mail. Cada dado que voc\u00ea coleta se torna um campo de mesclagem em potencial, que pode ser usado para segmentar e personalizar suas listas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmenta\u00e7\u00e3o de assinantes no MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p>Para fazer isso, voc\u00ea precisar\u00e1 considerar quais informa\u00e7\u00f5es fazem sentido para o seu site. Por exemplo, se voc\u00ea administra um site de classificados de empregos, coletar um \"tipo de emprego\" no momento da inscri\u00e7\u00e3o significa que voc\u00ea pode segmentar os assinantes por profiss\u00e3o. Assim, voc\u00ea pode direcionar aos membros mensagens sobre not\u00edcias e empregos no setor deles.<\/p>\n\n\n\n<p>Algumas das maneiras mais \u00fateis de segmentar suas listas de e-mail incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Localiza\u00e7\u00e3o.<\/strong>\u00a0Voc\u00ea pode usar dados como c\u00f3digos postais para filtrar sua lista de acordo com a localiza\u00e7\u00e3o dos assinantes. Isso \u00e9 especialmente \u00fatil para sites de associa\u00e7\u00e3o que t\u00eam um elemento geogr\u00e1fico, como um componente on-line de uma escola que tamb\u00e9m oferece aulas presenciais.<\/li>\n\n\n\n<li><strong>Data de inscri\u00e7\u00e3o.<\/strong> Essas informa\u00e7\u00f5es podem ser usadas para oferecer novas oportunidades destinadas a envolver clientes recentes ou para recompensar seus assinantes mais antigos com ofertas especiais.<\/li>\n\n\n\n<li><strong>Atividade de e-mail.<\/strong>\u00a0Tamb\u00e9m \u00e9 poss\u00edvel segmentar sua lista com base nos clientes que j\u00e1 t\u00eam uma alta CTR ou taxa de abertura. Essa \u00e9 uma maneira f\u00e1cil de ver quem s\u00e3o seus f\u00e3s mais fi\u00e9is. Talvez voc\u00ea queira oferecer a esse grupo pesquisas, novas oportunidades ou c\u00f3digos de desconto.<\/li>\n\n\n\n<li><b>Interesses.<\/b> Por fim, voc\u00ea pode pedir \u00e0s pessoas, no momento da inscri\u00e7\u00e3o, que decidam quais tipos de e-mails gostariam de receber. Dessa forma, os membros podem selecionar apenas as informa\u00e7\u00f5es que lhes interessam. Como b\u00f4nus, voc\u00ea pode adicionar um campo \u00e0 sua p\u00e1gina de destino de cancelamento de assinatura que pergunte aos clientes se, em vez de cancelar a assinatura, eles gostariam de gerenciar os boletins informativos para os quais se inscreveram.<\/li>\n<\/ul>\n\n\n\n<p>Talvez voc\u00ea queira importar informa\u00e7\u00f5es separadas manualmente para segmentar ainda mais sua lista. Por exemplo, se voc\u00ea tiver um <a href=\"https:\/\/memberpress.com\/pt\/?p=34873\">lista de clientes de seu site<\/a> voc\u00ea poderia fazer o download desses e-mails como um \u00fanico arquivo e carreg\u00e1-lo como um novo segmento de lista.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">integrar MemberPress<\/a> com muitas plataformas de marketing por e-mail, incluindo <a href=\"https:\/\/memberpress.com\/pt\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/pt\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>e <a href=\"https:\/\/memberpress.com\/pt\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Contato constante<\/a>. Isso permite que voc\u00ea importe uma lista dos membros do seu site, para que possa criar um segmento espec\u00edfico para eles. Algumas plataformas ainda oferecem op\u00e7\u00f5es adicionais - no MailChimp, por exemplo, voc\u00ea pode usar tags para segmentar ainda mais sua lista por n\u00edvel de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Dicas para segmentar sua lista de e-mails de forma eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de concluirmos, vamos analisar algumas das melhores maneiras de usar suas listas segmentadas para beneficiar seu site de associa\u00e7\u00e3o. Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recompense seus clientes mais fi\u00e9is.<\/strong> Isso inclui oferecer c\u00f3digos de desconto ou outros brindes aos clientes com as CTRs mais altas.<\/li>\n\n\n\n<li><strong>Criar um <a href=\"https:\/\/memberpress.com\/pt\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campanha de gotejamento<\/a>.<\/strong> Uma campanha direcionada ajuda voc\u00ea a incentivar seus membros atuais a renovarem antes que sua assinatura expire.<\/li>\n\n\n\n<li><strong>Filtre os e-mails irrelevantes.<\/strong>\u00a0Como mencionamos anteriormente, \u00e9 inteligente garantir que qualquer e-mail enviado com uma mensagem espec\u00edfica seja direcionado \u00e0s pessoas que o considerariam relevante. Por exemplo, voc\u00ea s\u00f3 quer anunciar um evento para aqueles que moram perto o suficiente para participar dele. Em seguida, voc\u00ea pode segmentar sua lista geral com conte\u00fado que tenha um foco mais amplo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"iNtKGfahlu5jLgx2dZBwTUIoF6YkC0vnyXeRr\"><div class=\"responsive-video\"><iframe title=\"Marketing por e-mail com MemberPress + MailChimp (Parte 1): Configura\u00e7\u00e3o e tag de mesclagem global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; E-MAIL MARKETING COM MEMBERPRESS E MAILCHIMP (S\u00c9RIE DE V\u00cdDEOS EM 3 PARTES)<\/figcaption><\/figure>\n\n\n\n<p>Quanto mais preciso voc\u00ea puder ser na segmenta\u00e7\u00e3o e no direcionamento de seus e-mails, melhor. Isso garante que voc\u00ea obter\u00e1 os melhores resultados de seus esfor\u00e7os.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A segmenta\u00e7\u00e3o de e-mail \u00e9 uma excelente maneira de atingir p\u00fablicos espec\u00edficos, a fim de aprimorar seu marketing por e-mail <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">taxas de engajamento<\/a>. Ele permite que voc\u00ea personalize e-mails para diferentes tipos de assinantes, aumentando a probabilidade de que eles ou\u00e7am e respondam \u00e0s suas mensagens.<\/p>\n\n\n\n<p>Felizmente, voc\u00ea pode implementar a segmenta\u00e7\u00e3o com praticamente qualquer ferramenta popular de marketing por e-mail. Algumas das maneiras de segmentar suas mensagens incluem a segmenta\u00e7\u00e3o de assinantes com base em sua localiza\u00e7\u00e3o, atividade de e-mail ou data de inscri\u00e7\u00e3o. Voc\u00ea tamb\u00e9m pode importar os endere\u00e7os de e-mail de seus membros usando um <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">Complemento MemberPress<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre segmenta\u00e7\u00e3o de e-mail? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. 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