{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"Como segmentar listas de e-mail (e por que voc\u00ea deve faz\u00ea-lo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O marketing por e-mail pode ser uma excelente maneira de interagir com novos clientes em potencial, bem como com aqueles que j\u00e1 compraram produtos da sua empresa no passado. No entanto, se voc\u00ea tiver um <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">alta taxa de cancelamento de assinatura<\/a>Se voc\u00ea n\u00e3o estiver usando a mensagem, isso pode ser um sinal de que est\u00e1 irritando seus seguidores com muitas mensagens ou com mensagens irrelevantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99cce1250f0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99cce1250f0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Uma introdu\u00e7\u00e3o \u00e0 segmenta\u00e7\u00e3o de listas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >Como come\u00e7ar a usar a segmenta\u00e7\u00e3o de listas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Dicas para segmentar sua lista de e-mails de forma eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">One way to deal with this problem is by using \u2018segmentation\u2019, a way to sort and filter your email lists. You can use segmentation to make sure your messages are going to the most relevant members of your audience. Your email list can be divided up based on demographic, level of interest in your business, or any other metric you\u2019d like to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll discuss the importance of email segmentation and offer some advice for getting started. Let\u2019s jump right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 segmenta\u00e7\u00e3o de listas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea administra um site de associa\u00e7\u00e3o, <a href=\"https:\/\/memberpress.com\/pt\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing por e-mail<\/a>\u00a0can be invaluable for growing your business. In particular, it\u2019s one of the only universal digital marketing platforms. Social media use is splintered across many different channels, but almost everyone has an email address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o marketing por e-mail \u00e9 mais eficaz, em m\u00e9dia, do que o marketing de m\u00eddia social. No geral, os e-mails t\u00eam uma m\u00e9dia de <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Taxa de cliques (CTR)<\/a> de 3,57%. Os an\u00fancios do Facebook t\u00eam um desempenho muito pior, por exemplo, com uma CTR m\u00e9dia de 0,07%. A CTR mais alta significa que o marketing por e-mail pode oferecer uma taxa de convers\u00e3o muito melhor.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retorno sobre o investimento (ROI)<\/a> do que a promo\u00e7\u00e3o na m\u00eddia social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode tornar suas campanhas ainda mais eficazes usando a segmenta\u00e7\u00e3o da lista de e-mails. Segmenta\u00e7\u00e3o \u00e9 o processo de dividir seu p\u00fablico-alvo em diferentes grupos, com base em dados demogr\u00e1ficos variados, atividades ou qualquer outra m\u00e9trica que voc\u00ea queira usar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode querer segmentar seus <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Leads qualificados para marketing (MQLs)<\/a> em uma \u00fanica lista. Esses s\u00e3o indiv\u00edduos que expressaram interesse em sua empresa, por exemplo, ao se inscreverem voluntariamente em sua lista de e-mails ou visitarem seu site. Isso permite que voc\u00ea direcione seus MQLs com promo\u00e7\u00f5es especiais, como c\u00f3digos de desconto ou testes gratuitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usar a segmenta\u00e7\u00e3o dessa forma pode ser um excelente m\u00e9todo para aprimorar seus esfor\u00e7os de marketing por e-mail. Por exemplo, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">pesquisa da MailChimp<\/a> mostra que os e-mails segmentados t\u00eam uma taxa de abertura 14% maior do que os e-mails n\u00e3o segmentados em geral, bem como uma CTR 100% maior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, segmentation can also be a way to <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">reduzir sua taxa de cancelamento de assinaturas<\/a>. Por exemplo, voc\u00ea pode segmentar sua lista em membros e n\u00e3o membros. Dessa forma, voc\u00ea pode evitar o envio de e-mails promocionais gerais aos membros, o que pode apenas irrit\u00e1-los. E-mails irrelevantes s\u00e3o uma das <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">principais motivos<\/a>\u00a0pessoas cancelam a assinatura de listas de e-mail, e segmentar sua lista ajuda a manter todo o seu marketing altamente relevante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>Como come\u00e7ar a usar a segmenta\u00e7\u00e3o de listas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, quase todos os <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es de marketing por e-mail<\/a> permitem segmentar suas listas. Al\u00e9m disso, a maioria delas implementa a segmenta\u00e7\u00e3o de maneira semelhante. No popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> service, for example, you can segment your list either manually by importing a separate spreadsheet, or automatically by using \u2018merge fields\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Mesclar campos<\/a> s\u00e3o marcadores de posi\u00e7\u00e3o que extraem informa\u00e7\u00f5es espec\u00edficas para seus e-mails. Voc\u00ea pode t\u00ea-los usado no passado para personalizar mensagens, por exemplo, usando uma tag como <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Um exemplo de um campo de mesclagem.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This will import each member\u2019s first name into the email they receive, without requiring you to personalize your messages manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you create your email list\u2019s sign-up form, you should think carefully about what information you want to collect besides email addresses. Every piece of data you gather becomes a potential merge field, which you can use to segment and personalize your lists:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmenta\u00e7\u00e3o de assinantes no MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">To do that, you\u2019ll need to consider what information makes sense for your site to have. For example, if you run a job board site, collecting a \u201cjob type\u201d at signup means that you can segment subscribers by profession. You could then target members with messages about news and jobs in their industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas das maneiras mais \u00fateis de segmentar suas listas de e-mail incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Localiza\u00e7\u00e3o.<\/strong>\u00a0You can use data such as zip codes to filter your list by subscribers\u2019 locations. This is especially useful for membership sites that have a geographic element, such as an online component of a school that also offers in-person classes.<\/li>\n\n\n\n<li><strong>Data de inscri\u00e7\u00e3o.<\/strong> Essas informa\u00e7\u00f5es podem ser usadas para oferecer novas oportunidades destinadas a envolver clientes recentes ou para recompensar seus assinantes mais antigos com ofertas especiais.<\/li>\n\n\n\n<li><strong>Atividade de e-mail.<\/strong>\u00a0It\u2019s also possible to segment your list based on customers that already have a high CTR or open rate. This is an easy way to see who your most loyal fans are. You may want to offer this group surveys, new opportunities, or discount codes.<\/li>\n\n\n\n<li><b>Interesses.<\/b> Por fim, voc\u00ea pode pedir \u00e0s pessoas, no momento da inscri\u00e7\u00e3o, que decidam quais tipos de e-mails gostariam de receber. Dessa forma, os membros podem selecionar apenas as informa\u00e7\u00f5es que lhes interessam. Como b\u00f4nus, voc\u00ea pode adicionar um campo \u00e0 sua p\u00e1gina de destino de cancelamento de assinatura que pergunte aos clientes se, em vez de cancelar a assinatura, eles gostariam de gerenciar os boletins informativos para os quais se inscreveram.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea queira importar informa\u00e7\u00f5es separadas manualmente para segmentar ainda mais sua lista. Por exemplo, se voc\u00ea tiver um <a href=\"https:\/\/memberpress.com\/pt\/?p=34873\">lista de clientes de seu site<\/a> voc\u00ea poderia fazer o download desses e-mails como um \u00fanico arquivo e carreg\u00e1-lo como um novo segmento de lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">integrar MemberPress<\/a> com muitas plataformas de marketing por e-mail, incluindo <a href=\"https:\/\/memberpress.com\/pt\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/pt\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>e <a href=\"https:\/\/memberpress.com\/pt\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Contato constante<\/a>. This enables you to import a list of your site\u2019s members, so you can create a segment specifically for them. Some platforms even offer additional options \u2013 in MailChimp, for instance, you can use tags to segment your list further by membership level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Dicas para segmentar sua lista de e-mails de forma eficaz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de concluirmos, vamos analisar algumas das melhores maneiras de usar suas listas segmentadas para beneficiar seu site de associa\u00e7\u00e3o. Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recompense seus clientes mais fi\u00e9is.<\/strong> Isso inclui oferecer c\u00f3digos de desconto ou outros brindes aos clientes com as CTRs mais altas.<\/li>\n\n\n\n<li><strong>Criar um <a href=\"https:\/\/memberpress.com\/pt\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campanha de gotejamento<\/a>.<\/strong> Uma campanha direcionada ajuda voc\u00ea a incentivar seus membros atuais a renovarem antes que sua assinatura expire.<\/li>\n\n\n\n<li><strong>Filtre os e-mails irrelevantes.<\/strong>\u00a0As we mentioned earlier, it\u2019s smart to make sure any email you send with a specific message is targeted to people who would find it relevant. For example, you\u2019d only want to advertise an event to those who live close by enough to attend it. You can then target your general list with content that has a broader focus.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CnHXabPiSk7dNyp9vj4O8VRIt0ruT23fq\"><div class=\"responsive-video\"><iframe title=\"Marketing por e-mail com MemberPress + MailChimp (Parte 1): Configura\u00e7\u00e3o e tag de mesclagem global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; E-MAIL MARKETING COM MEMBERPRESS E MAILCHIMP (S\u00c9RIE DE V\u00cdDEOS EM 3 PARTES)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The more precise you can be with your email segmentation and targeting, the better. This ensures that you\u2019ll get the best results from your efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A segmenta\u00e7\u00e3o de e-mail \u00e9 uma excelente maneira de atingir p\u00fablicos espec\u00edficos, a fim de aprimorar seu marketing por e-mail <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">taxas de engajamento<\/a>. It enables you to tailor emails to different types of subscribers, making it more likely that they\u2019ll hear and respond to your messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, you can implement segmentation with nearly any popular email marketing tool. Some of the ways you can segment your messages include targeting subscribers based on their location, email activity, or sign-up date. You can also import your members\u2019 emails addresses using a <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">Complemento MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre segmenta\u00e7\u00e3o de e-mail? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. 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Neste artigo, ofereceremos alguns conselhos para voc\u00ea come\u00e7ar!","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:17:28","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:17:28","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/\" title=\"Emails\">Emails<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Segment Email Lists (And Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"Emails","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/emails\/"},{"label":"How to Segment Email Lists (And Why You Should)","link":"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Emails","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17145"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17196"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}