{"id":17237,"date":"2018-12-10T14:45:51","date_gmt":"2018-12-10T21:45:51","guid":{"rendered":"https:\/\/memberpress.com\/?p=17237"},"modified":"2018-12-10T14:45:51","modified_gmt":"2018-12-10T21:45:51","slug":"how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/","title":{"rendered":"Como escolher entre WordPress.com e WordPress.org para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Quando voc\u00ea come\u00e7a <a href=\"https:\/\/memberpress.com\/pt\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">um site de associa\u00e7\u00e3o<\/a>, voc\u00ea precisar\u00e1 decidir como cri\u00e1-lo. Talvez voc\u00ea j\u00e1 tenha ouvido falar do WordPress, uma op\u00e7\u00e3o popular tanto para iniciantes quanto para desenvolvedores experientes. No entanto, o que talvez voc\u00ea n\u00e3o saiba \u00e9 que existem duas vers\u00f5es da plataforma:\u00a0<a href=\"https:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a> e <a href=\"https:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab893dec8c7d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab893dec8c7d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#An_Introduction_to_WordPresscom_and_WordPressorg\" >Uma introdu\u00e7\u00e3o ao WordPress.com e ao WordPress.org<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#The_Pros_and_Cons_of_WordPresscom_vs_WordPressorg\" >Os pr\u00f3s e contras do WordPress.com em rela\u00e7\u00e3o ao WordPress.org<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#Why_You_Should_Choose_WordPressorg_for_Your_Membership_Site\" >Por que voc\u00ea deve escolher o WordPress.org para seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Embora o WordPress.com e o WordPress.org sejam criados usando o mesmo software, os dois s\u00e3o, na verdade, servi\u00e7os totalmente diferentes. O WordPress.com \u00e9 um construtor de sites gratuito com complementos pagos, enquanto o WordPress.org \u00e9 um software de c\u00f3digo aberto <a href=\"https:\/\/searchcontentmanagement.techtarget.com\/definition\/content-management-system-CMS\" target=\"_blank\" rel=\"noopener\">Sistema de gerenciamento de conte\u00fado (CMS)<\/a> para o qual voc\u00ea precisar\u00e1 encontrar um provedor de hospedagem. Cada um deles \u00e9 adequado para diferentes tipos de usu\u00e1rios e em situa\u00e7\u00f5es distintas.<\/p>\n<p>Neste artigo, vamos comparar as duas vers\u00f5es do WordPress e ajudar voc\u00ea a decidir qual \u00e9 a melhor op\u00e7\u00e3o para o seu site de assinaturas. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_WordPresscom_and_WordPressorg\"><\/span>Uma introdu\u00e7\u00e3o ao WordPress.com e ao WordPress.org<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de tomar qualquer decis\u00e3o, \u00e9 importante entender as semelhan\u00e7as e diferen\u00e7as b\u00e1sicas entre o WordPress.com e o WordPress.org. Em sua ess\u00eancia, ambos s\u00e3o solu\u00e7\u00f5es amig\u00e1veis para iniciantes na cria\u00e7\u00e3o de sites, que n\u00e3o exigem nenhum conhecimento especial ou experi\u00eancia em codifica\u00e7\u00e3o.<\/p>\n<p>O WordPress.com \u00e9 um construtor de sites hospedado oferecido por uma empresa <a href=\"https:\/\/automattic.com\/\" target=\"_blank\" rel=\"noopener\">chamada Automattic<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home.png\" alt=\"A p\u00e1gina inicial do WordPress.com.\" width=\"1340\" height=\"634\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home.png 1340w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-1024x484.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-840x397.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-1216x575.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-700x331.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-1080x511.png 1080w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>Voc\u00ea pode usar o WordPress.com para criar e hospedar um site gratuito. No entanto, essa plataforma tem algumas restri\u00e7\u00f5es: ela oferece menos liberdade, e voc\u00ea ter\u00e1 que pagar se quiser remover an\u00fancios, personalizar o design do seu site al\u00e9m das op\u00e7\u00f5es b\u00e1sicas ou usar um nome de dom\u00ednio personalizado.<\/p>\n<p>Por outro lado, o WordPress.org \u00e9 um site de c\u00f3digo aberto <a href=\"https:\/\/searchcontentmanagement.techtarget.com\/definition\/content-management-system-CMS\" target=\"_blank\" rel=\"noopener\">Sistema de gerenciamento de conte\u00fado (CMS)<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17245\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home.png\" alt=\"A p\u00e1gina inicial do WordPress.org.\" width=\"1342\" height=\"515\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home.png 1342w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-1024x393.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-768x295.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-443x170.png 443w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-1216x467.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-700x269.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-1080x414.png 1080w\" sizes=\"(max-width: 1342px) 100vw, 1342px\" \/><\/p>\n<p>O software est\u00e1 dispon\u00edvel gratuitamente, e voc\u00ea pode baix\u00e1-lo e us\u00e1-lo como quiser. Isso tamb\u00e9m significa que existe uma enorme comunidade de desenvolvedores criando plugins e temas que voc\u00ea pode usar para ampliar as op\u00e7\u00f5es do seu site (<a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\">como o MemberPress!<\/a>). No entanto, a execu\u00e7\u00e3o de um site WordPress.org exige que voc\u00ea compre um nome de dom\u00ednio e um plano de hospedagem, o que requer um compromisso inicial maior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_WordPresscom_vs_WordPressorg\"><\/span>Os pr\u00f3s e contras do WordPress.com em rela\u00e7\u00e3o ao WordPress.org<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que j\u00e1 abordamos as principais diferen\u00e7as, vamos analisar as vantagens e desvantagens de cada plataforma. O melhor dos sites do WordPress.com \u00e9 que eles s\u00e3o muito simples de configurar. Basta criar uma conta, escolher um nome para o seu site e come\u00e7ar a escrever no blog.<\/p>\n<p>\u00c9 claro que o WordPress.com tamb\u00e9m apresenta algumas limita\u00e7\u00f5es, especialmente quando se trata de criar um site com assinaturas. Embora o fato de o servi\u00e7o ser totalmente gratuito possa ser tentador, lembre-se de que voc\u00ea recebe aquilo pelo que paga. Algumas das desvantagens do WordPress.com incluem:<\/p>\n<ul>\n<li><strong>An\u00fancios.<\/strong>\u00a0Todos os sites do WordPress.com v\u00eam com an\u00fancios por padr\u00e3o, e voc\u00ea precisar\u00e1 pagar <a href=\"https:\/\/wordpress.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">$4 por m\u00eas<\/a> para se livrar deles.<\/li>\n<li><strong>Taxas de nome de dom\u00ednio.<\/strong>\u00a0Se voc\u00ea quiser usar um nome de dom\u00ednio personalizado, como <em>mysite.com<\/em>Se voc\u00ea n\u00e3o tiver um dom\u00ednio, precisar\u00e1 comprar um por meio do WordPress.com ou pagar uma taxa extra de $13 por ano para importar um dom\u00ednio de outro lugar.<\/li>\n<li><strong>Op\u00e7\u00f5es de design limitadas.<\/strong>\u00a0O WordPress.com limita voc\u00ea a um conjunto b\u00e1sico de modelos e n\u00e3o oferece muita flexibilidade nem possibilidades de personaliza\u00e7\u00e3o. Al\u00e9m disso, voc\u00ea precisar\u00e1 pagar a mais por alguns recursos <a href=\"https:\/\/en.support.wordpress.com\/custom-design\/editing-css\/\" target=\"_blank\" rel=\"noopener\">como CSS personalizado<\/a> e temas premium.<\/li>\n<\/ul>\n<p>Ele <em>\u00e9<\/em> \u00c9 poss\u00edvel aliviar algumas dessas desvantagens fazendo o upgrade para o plano comercial, mas isso significa que o servi\u00e7o n\u00e3o \u00e9 mais gratuito. Quando voc\u00ea come\u00e7a a somar todas as taxas, um site WordPress.org simples geralmente acaba sendo mais barato. Al\u00e9m disso, mesmo em um plano pago, suas op\u00e7\u00f5es de personaliza\u00e7\u00e3o do site WordPress.com s\u00e3o bastante limitadas.<\/p>\n<p>Por outro lado, o download do WordPress.org \u00e9 gratuito, mas voc\u00ea <em>vontade<\/em> \u00c9 preciso pagar por um nome de dom\u00ednio e por uma hospedagem na web. No entanto, \u00e9 poss\u00edvel encontrar facilmente planos de hospedagem a partir de apenas alguns d\u00f3lares por m\u00eas. Al\u00e9m disso, voc\u00ea ainda ganha <a href=\"https:\/\/memberpress.com\/pt\/docs\/what-web-hosting-works-best-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">escolha seu host da web<\/a>ou seja, voc\u00ea pode optar por um com os recursos de que precisa.<\/p>\n<p>Os sites WordPress.org tamb\u00e9m oferecem muito mais\u00a0<a href=\"https:\/\/codex.wordpress.org\/Blog_Design_and_Layout\" target=\"_blank\" rel=\"noopener\">op\u00e7\u00f5es flex\u00edveis de design<\/a>e um enorme <a href=\"https:\/\/ithemes.com\/tutorials\/what-are-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener\">biblioteca de plug-ins<\/a>\u00a0que voc\u00ea pode usar para adicionar novos recursos ao seu site. \u00c9 claro que o WordPress.org tem uma curva de aprendizado um pouco mais acentuada do que o WordPress.com. No entanto, ele foi criado pensando nos iniciantes, e voc\u00ea n\u00e3o precisa ser um especialista para aproveitar as vantagens de seus poderosos plug-ins.<\/p>\n<p>Uma poss\u00edvel desvantagem do WordPress.org \u00e9 que pode ser necess\u00e1rio um pouco de conhecimento t\u00e9cnico para configurar seu site. No entanto, muitos hosts da Web oferecem op\u00e7\u00f5es de instala\u00e7\u00e3o com um clique que permitem que voc\u00ea evite totalmente esse problema. Voc\u00ea pode simplesmente se inscrever em um plano e ser guiado pelas etapas necess\u00e1rias para colocar seu site on-line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Choose_WordPressorg_for_Your_Membership_Site\"><\/span>Por que voc\u00ea deve escolher o WordPress.org para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Al\u00e9m dos benef\u00edcios que j\u00e1 mencionamos, h\u00e1 um motivo importante pelo qual o WordPress.org pode ser a melhor op\u00e7\u00e3o para voc\u00ea. Se voc\u00ea pretende criar um site de assinaturas, pode ser muito mais dif\u00edcil fazer isso usando o WordPress.com.<\/p>\n<p>Como o WordPress.com s\u00f3 recentemente come\u00e7ou a <a href=\"https:\/\/en.blog.wordpress.com\/2017\/08\/07\/wordpress-com-business-now-supports-plugins-and-third-party-themes\/\" target=\"_blank\" rel=\"noopener\">plugins de suporte<\/a>seus usu\u00e1rios n\u00e3o t\u00eam acesso \u00e0 mesma grande biblioteca de complementos que o WordPress.org oferece. Isso significa que n\u00e3o h\u00e1 muitas op\u00e7\u00f5es para adicionar recursos espec\u00edficos de associa\u00e7\u00e3o ao seu site. Mesmo que voc\u00ea encontre um plugin que lhe agrade em sua faixa de pre\u00e7o, pode simplesmente n\u00e3o ser poss\u00edvel criar um site de associa\u00e7\u00e3o avan\u00e7ado ou flex\u00edvel com essa plataforma.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>por outro lado, \u00e9 um plug-in avan\u00e7ado projetado para ajudar qualquer pessoa a criar um site de associa\u00e7\u00e3o, independentemente do n\u00edvel de experi\u00eancia:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17238 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM.png\" alt=\"O site do plug-in MemberPress.\" width=\"1276\" height=\"689\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM.png 1276w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-1024x553.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-768x415.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-315x170.png 315w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-840x454.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-1216x657.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-700x378.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-1080x583.png 1080w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/p>\n<p>\u00c9 muito f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/get-a-wordpress-membership-site-in-5-minutes-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">configurar o MemberPress<\/a>\u00a0em um site WordPress.org. Basta adquirir um plano, instalar o plug-in e configurar seus n\u00edveis de acesso por meio da interface do MemberPress. Isso permite que voc\u00ea configure um site de associa\u00e7\u00e3o totalmente funcional. Felizmente, mesmo que voc\u00ea j\u00e1 tenha um site WordPress.com, \u00e9 muito f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/move-from-wordpress-com-to-wordpress-org\/\" target=\"_blank\" rel=\"noopener\">import\u00e1-lo para o WordPress.org<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Todos os novos <a href=\"https:\/\/memberpress.com\/pt\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">site de associa\u00e7\u00e3o<\/a> os propriet\u00e1rios devem decidir qual plataforma usar. Em um primeiro momento, o WordPress.com e o WordPress.org podem parecer bastante semelhantes. No entanto, h\u00e1 de fato algumas diferen\u00e7as fundamentais entre as duas. Embora exija mais configura\u00e7\u00e3o inicial, <a href=\"https:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a> permite que voc\u00ea realize muito mais do que pode realizar com\u00a0<a href=\"https:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a>.<\/p>\n<p>Al\u00e9m disso, o WordPress.org \u00e9 uma op\u00e7\u00e3o particularmente indicada para um site de assinaturas. Plug-ins <a href=\"https:\/\/memberpress.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">como o MemberPress<\/a> oferece acesso a todos os recursos de que voc\u00ea precisa. Voc\u00ea tamb\u00e9m ver\u00e1 que criar um site no WordPress.org costuma ser muito acess\u00edvel, e poder\u00e1 personalizar sua apar\u00eancia e funcionalidade para atender exatamente \u00e0s suas necessidades. Resumindo, o WordPress.org \u00e9 a plataforma ideal para quem deseja criar um site de assinaturas.<\/p>\n<p>Voc\u00ea tem alguma d\u00favida sobre as diferen\u00e7as entre o WordPress.org e o WordPress.com? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>When you first start a membership site, you&#8217;ll need to decide how to build it. You may have already heard about WordPress, a popular option for beginners and experienced developers alike. However, what you may not know is that there are two versions of the platform:\u00a0WordPress.com and WordPress.org. While WordPress.com and WordPress.org are built using [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-17237","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"WordPress.com and WordPress.org have some distinct pros and cons. 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