{"id":17237,"date":"2018-12-10T14:45:51","date_gmt":"2018-12-10T21:45:51","guid":{"rendered":"https:\/\/memberpress.com\/?p=17237"},"modified":"2018-12-10T14:45:51","modified_gmt":"2018-12-10T21:45:51","slug":"how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/","title":{"rendered":"Como escolher entre WordPress.com e WordPress.org para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Quando voc\u00ea come\u00e7a <a href=\"https:\/\/memberpress.com\/pt\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">um site de associa\u00e7\u00e3o<\/a>, you\u2019ll need to decide how to build it. You may have already heard about WordPress, a popular option for beginners and experienced developers alike. However, what you may not know is that there are two versions of the platform:\u00a0<a href=\"https:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a> e <a href=\"https:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d79758d575\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d79758d575\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#An_Introduction_to_WordPresscom_and_WordPressorg\" >Uma introdu\u00e7\u00e3o ao WordPress.com e ao WordPress.org<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#The_Pros_and_Cons_of_WordPresscom_vs_WordPressorg\" >Os pr\u00f3s e contras do WordPress.com em rela\u00e7\u00e3o ao WordPress.org<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#Why_You_Should_Choose_WordPressorg_for_Your_Membership_Site\" >Por que voc\u00ea deve escolher o WordPress.org para seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-between-wordpress-com-and-wordpress-org-for-your-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Embora o WordPress.com e o WordPress.org sejam criados usando o mesmo software, os dois s\u00e3o, na verdade, servi\u00e7os totalmente diferentes. O WordPress.com \u00e9 um construtor de sites gratuito com complementos pagos, enquanto o WordPress.org \u00e9 um software de c\u00f3digo aberto <a href=\"https:\/\/searchcontentmanagement.techtarget.com\/definition\/content-management-system-CMS\" target=\"_blank\" rel=\"noopener\">Sistema de gerenciamento de conte\u00fado (CMS)<\/a> that you\u2019ll need to find a host for. Each is appropriate for different types of users, and in differing situations.<\/p>\n<p>In this article, we\u2019ll compare both versions of WordPress, and help you decide which is the best choice for your membership site. Let\u2019s get started!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_WordPresscom_and_WordPressorg\"><\/span>Uma introdu\u00e7\u00e3o ao WordPress.com e ao WordPress.org<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de tomar qualquer decis\u00e3o, \u00e9 importante entender as semelhan\u00e7as e diferen\u00e7as b\u00e1sicas entre o WordPress.com e o WordPress.org. Em sua ess\u00eancia, ambos s\u00e3o solu\u00e7\u00f5es amig\u00e1veis para iniciantes na cria\u00e7\u00e3o de sites, que n\u00e3o exigem nenhum conhecimento especial ou experi\u00eancia em codifica\u00e7\u00e3o.<\/p>\n<p>O WordPress.com \u00e9 um construtor de sites hospedado oferecido por uma empresa <a href=\"https:\/\/automattic.com\/\" target=\"_blank\" rel=\"noopener\">chamada Automattic<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home.png\" alt=\"A p\u00e1gina inicial do WordPress.com.\" width=\"1340\" height=\"634\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home.png 1340w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-1024x484.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-840x397.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-1216x575.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-700x331.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-com-home-1080x511.png 1080w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>You can use WordPress.com to set up and host a free site. This platform does come with some strings attached, though \u2013 it offers less freedom, and you\u2019ll have to pay if you want to remove ads, adjust your site\u2019s design beyond the basics, or use a custom domain name.<\/p>\n<p>Por outro lado, o WordPress.org \u00e9 um site de c\u00f3digo aberto <a href=\"https:\/\/searchcontentmanagement.techtarget.com\/definition\/content-management-system-CMS\" target=\"_blank\" rel=\"noopener\">Sistema de gerenciamento de conte\u00fado (CMS)<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17245\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home.png\" alt=\"A p\u00e1gina inicial do WordPress.org.\" width=\"1342\" height=\"515\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home.png 1342w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-1024x393.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-768x295.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-443x170.png 443w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-1216x467.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-700x269.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/wordpress-org-home-1080x414.png 1080w\" sizes=\"(max-width: 1342px) 100vw, 1342px\" \/><\/p>\n<p>Its\u00a0software is freely available, and you can download and use it however you like. This also means there\u2019s a huge community of developers building plugins and themes you can use to expand your site\u2019s options (<a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\">como o MemberPress!<\/a>). No entanto, a execu\u00e7\u00e3o de um site WordPress.org exige que voc\u00ea compre um nome de dom\u00ednio e um plano de hospedagem, o que requer um compromisso inicial maior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_WordPresscom_vs_WordPressorg\"><\/span>Os pr\u00f3s e contras do WordPress.com em rela\u00e7\u00e3o ao WordPress.org<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve covered the basic differences, let\u2019s review the advantages and drawbacks of each platform. The best thing about WordPress.com websites is that they\u2019re very simple to set up. All you need to do is create an account, come up with a name for your site, and begin blogging.<\/p>\n<p>Of course, WordPress.com also has a number of shortcomings, especially when it comes to creating a membership site. While the fact that the service is completely free can be tempting, remember that you get what you pay for. Some of WordPress.com\u2019s drawbacks include:<\/p>\n<ul>\n<li><strong>An\u00fancios.<\/strong>\u00a0Todos os sites do WordPress.com v\u00eam com an\u00fancios por padr\u00e3o, e voc\u00ea precisar\u00e1 pagar <a href=\"https:\/\/wordpress.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">$4 por m\u00eas<\/a> para se livrar deles.<\/li>\n<li><strong>Taxas de nome de dom\u00ednio.<\/strong>\u00a0Se voc\u00ea quiser usar um nome de dom\u00ednio personalizado, como <em>mysite.com<\/em>Se voc\u00ea n\u00e3o tiver um dom\u00ednio, precisar\u00e1 comprar um por meio do WordPress.com ou pagar uma taxa extra de $13 por ano para importar um dom\u00ednio de outro lugar.<\/li>\n<li><strong>Op\u00e7\u00f5es de design limitadas.<\/strong>\u00a0WordPress.com limits you to a basic set of templates, and doesn\u2019t offer much flexibility or customization potential. You\u2019ll also need to pay extra for features <a href=\"https:\/\/en.support.wordpress.com\/custom-design\/editing-css\/\" target=\"_blank\" rel=\"noopener\">como CSS personalizado<\/a> e temas premium.<\/li>\n<\/ul>\n<p>Ele <em>\u00e9<\/em> \u00c9 poss\u00edvel aliviar algumas dessas desvantagens fazendo o upgrade para o plano comercial, mas isso significa que o servi\u00e7o n\u00e3o \u00e9 mais gratuito. Quando voc\u00ea come\u00e7a a somar todas as taxas, um site WordPress.org simples geralmente acaba sendo mais barato. Al\u00e9m disso, mesmo em um plano pago, suas op\u00e7\u00f5es de personaliza\u00e7\u00e3o do site WordPress.com s\u00e3o bastante limitadas.<\/p>\n<p>Por outro lado, o download do WordPress.org \u00e9 gratuito, mas voc\u00ea <em>vontade<\/em> \u00c9 preciso pagar por um nome de dom\u00ednio e por uma hospedagem na web. No entanto, \u00e9 poss\u00edvel encontrar facilmente planos de hospedagem a partir de apenas alguns d\u00f3lares por m\u00eas. Al\u00e9m disso, voc\u00ea ainda ganha <a href=\"https:\/\/memberpress.com\/pt\/docs\/what-web-hosting-works-best-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">escolha seu host da web<\/a>ou seja, voc\u00ea pode optar por um com os recursos de que precisa.<\/p>\n<p>Os sites WordPress.org tamb\u00e9m oferecem muito mais\u00a0<a href=\"https:\/\/codex.wordpress.org\/Blog_Design_and_Layout\" target=\"_blank\" rel=\"noopener\">op\u00e7\u00f5es flex\u00edveis de design<\/a>e um enorme <a href=\"https:\/\/ithemes.com\/tutorials\/what-are-wordpress-plugins\/\" target=\"_blank\" rel=\"noopener\">biblioteca de plug-ins<\/a>\u00a0que voc\u00ea pode usar para adicionar novos recursos ao seu site. \u00c9 claro que o WordPress.org tem uma curva de aprendizado um pouco mais acentuada do que o WordPress.com. No entanto, ele foi criado pensando nos iniciantes, e voc\u00ea n\u00e3o precisa ser um especialista para aproveitar as vantagens de seus poderosos plug-ins.<\/p>\n<p>Uma poss\u00edvel desvantagem do WordPress.org \u00e9 que pode ser necess\u00e1rio um pouco de conhecimento t\u00e9cnico para configurar seu site. No entanto, muitos hosts da Web oferecem op\u00e7\u00f5es de instala\u00e7\u00e3o com um clique que permitem que voc\u00ea evite totalmente esse problema. Voc\u00ea pode simplesmente se inscrever em um plano e ser guiado pelas etapas necess\u00e1rias para colocar seu site on-line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Choose_WordPressorg_for_Your_Membership_Site\"><\/span>Por que voc\u00ea deve escolher o WordPress.org para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to the benefits we\u2019ve already mentioned, there\u2019s one key reason WordPress.org may be a better choice for you. If you\u2019re looking to set up a membership site, it can be much more difficult to do that using WordPress.com.<\/p>\n<p>Como o WordPress.com s\u00f3 recentemente come\u00e7ou a <a href=\"https:\/\/en.blog.wordpress.com\/2017\/08\/07\/wordpress-com-business-now-supports-plugins-and-third-party-themes\/\" target=\"_blank\" rel=\"noopener\">plugins de suporte<\/a>seus usu\u00e1rios n\u00e3o t\u00eam acesso \u00e0 mesma grande biblioteca de complementos que o WordPress.org oferece. Isso significa que n\u00e3o h\u00e1 muitas op\u00e7\u00f5es para adicionar recursos espec\u00edficos de associa\u00e7\u00e3o ao seu site. Mesmo que voc\u00ea encontre um plugin que lhe agrade em sua faixa de pre\u00e7o, pode simplesmente n\u00e3o ser poss\u00edvel criar um site de associa\u00e7\u00e3o avan\u00e7ado ou flex\u00edvel com essa plataforma.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>por outro lado, \u00e9 um plug-in avan\u00e7ado projetado para ajudar qualquer pessoa a criar um site de associa\u00e7\u00e3o, independentemente do n\u00edvel de experi\u00eancia:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17238 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM.png\" alt=\"O site do plug-in MemberPress.\" width=\"1276\" height=\"689\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM.png 1276w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-1024x553.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-768x415.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-315x170.png 315w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-840x454.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-1216x657.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-700x378.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Screen-Shot-2018-12-04-at-3.15.27-AM-1080x583.png 1080w\" sizes=\"(max-width: 1276px) 100vw, 1276px\" \/><\/p>\n<p>\u00c9 muito f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/get-a-wordpress-membership-site-in-5-minutes-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">configurar o MemberPress<\/a>\u00a0em um site WordPress.org. Basta adquirir um plano, instalar o plug-in e configurar seus n\u00edveis de acesso por meio da interface do MemberPress. Isso permite que voc\u00ea configure um site de associa\u00e7\u00e3o totalmente funcional. Felizmente, mesmo que voc\u00ea j\u00e1 tenha um site WordPress.com, \u00e9 muito f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/move-from-wordpress-com-to-wordpress-org\/\" target=\"_blank\" rel=\"noopener\">import\u00e1-lo para o WordPress.org<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Todos os novos <a href=\"https:\/\/memberpress.com\/pt\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">site de associa\u00e7\u00e3o<\/a> os propriet\u00e1rios devem decidir qual plataforma usar. Em um primeiro momento, o WordPress.com e o WordPress.org podem parecer bastante semelhantes. No entanto, h\u00e1 de fato algumas diferen\u00e7as fundamentais entre as duas. Embora exija mais configura\u00e7\u00e3o inicial, <a href=\"https:\/\/wordpress.org\" target=\"_blank\" rel=\"noopener\">WordPress.org<\/a> permite que voc\u00ea realize muito mais do que pode realizar com\u00a0<a href=\"https:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">WordPress.com<\/a>.<\/p>\n<p>What\u2019s more, WordPress.org is a particularly strong choice for a membership site. Plugins <a href=\"https:\/\/memberpress.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">como o MemberPress<\/a> provide you with access to all the features you\u2019ll need. You\u2019ll also find that setting up a WordPress.org site is usually very affordable, and you\u2019ll be able to customize its look and functionality to meet your precise requirements. All-in-all, WordPress.org is an ideal platform for anyone looking to build a membership site.<\/p>\n<p>Voc\u00ea tem alguma d\u00favida sobre as diferen\u00e7as entre o WordPress.org e o WordPress.com? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>When you first start a membership site, you\u2019ll need to decide how to build it. You may have already heard about WordPress, a popular option for beginners and experienced developers alike. However, what you may not know is that there are two versions of the platform:\u00a0WordPress.com and WordPress.org. While WordPress.com and WordPress.org are built using [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-17237","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"WordPress.com and WordPress.org have some distinct pros and cons. 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