Quando voc\u00ea administra um site de associa\u00e7\u00e3o, parte do seu trabalho \u00e9 garantir que os usu\u00e1rios fiquem satisfeitos. Provavelmente, voc\u00ea considerou o tipo de conte\u00fado em que seu p\u00fablico estaria interessado quando montou o site pela primeira vez. Entretanto, pode ser dif\u00edcil prever o que as pessoas realmente querem.<\/p>

O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

Por que voc\u00ea deve fazer uma pesquisa com os membros do seu site<\/a><\/li>
Como realizar uma pesquisa com os usu\u00e1rios do seu site de associa\u00e7\u00e3o (em 5 etapas)<\/a>
- Etapa 1 Escolha suas perguntas com cuidado<\/a><\/li>
- Etapa 2 Elaborar o question\u00e1rio<\/a><\/li>
- Etapa 3 Ofere\u00e7a um incentivo para a conclus\u00e3o<\/a><\/li>
- Etapa 4 Distribuir a pesquisa<\/a><\/li>
- Etapa 5 Acompanhamento ap\u00f3s a pesquisa<\/a><\/li><\/ul><\/li>
- Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Fortunately, there\u2019s a way to find out what your members are looking for sem<\/em> reading their minds. If you want to know whether your website is effective, the best option is to directly ask the people who use it. Conducting a survey of your site\u2019s members can help you determine what type of content they\u2019re interested in, and reduzir a rotatividade de membros<\/a> no processo.<\/p>\n\n\n\n
  In this article, we\u2019ll walk you through how to run a survey on your membership site. Before that, let\u2019s talk a little more about why you\u2019d want to!<\/p>\n\n\n\n
  Por que voc\u00ea deve fazer uma pesquisa com os membros do seu site<\/h2>\n\n\n\n
  $\"Um$ <\/figure>\n\n\n\n
  H\u00e1 muitos motivos para fa\u00e7a algumas perguntas diretas<\/a> of your site\u2019s users. Surveys can be an excellent way to find out what people think, what they\u2019re enjoying about your site, and what they don\u2019t like or find confusing. Conducting surveys can help you reduzir a perda de membros<\/a>, by making changes to target specific aspects of your site that aren\u2019t as effective.<\/p>\n\n\n\n
  Por exemplo, voc\u00ea pode usar primeiro um ferramenta como o Intercom<\/a> para identificar os membros que n\u00e3o est\u00e3o engajados. Em seguida, voc\u00ea pode elaborar uma pesquisa para descobrir quais recursos podem ajud\u00e1-los a investir novamente em seu site. Voc\u00ea tamb\u00e9m pode consultar os membros mais fi\u00e9is e engajados para descobrir o que est\u00e1 funcionando no site para eles (e o que ainda precisa ser melhorado).<\/p>\n\n\n\n
  Como realizar uma pesquisa com os usu\u00e1rios do seu site de associa\u00e7\u00e3o (em 5 etapas)<\/h2>\n\n\n\n
  Conducting a survey takes a little work, but it isn\u2019t a difficult process. Let\u2019s walk through the five steps you can take to find out what your members are thinking.<\/p>\n\n\n\n
  <\/span>Etapa 1: Escolha suas perguntas com cuidado<\/span><\/h3>\n\n\n\n
  The first thing you\u2019ll need to do is decide what to ask. If you don\u2019t want to scare people away, you\u2019ll want to keep your survey relatively curto e agrad\u00e1vel<\/a>O ideal \u00e9 que o n\u00famero de perguntas seja igual ou inferior a 10. Isso significa que voc\u00ea precisa escolher cuidadosamente cada pergunta a ser inclu\u00edda.<\/p>\n\n\n\n
  Embora sua abordagem dependa de seus objetivos espec\u00edficos, talvez voc\u00ea queira se concentrar em perguntas que se enquadrem em essas tr\u00eas categorias<\/a>:<\/p>\n\n\n\n
  Satisfa\u00e7\u00e3o do cliente.<\/strong> Essa categoria inclui perguntas sobre o grau de satisfa\u00e7\u00e3o dos membros com o site. Se voc\u00ea usar uma escala num\u00e9rica, certifique-se de Rotular claramente<\/a> with terms like \u201cextremely satisfied\u201d. When rating scales aren\u2019t labeled, respondents may have different ideas of what each number means.<\/li>
  Facilidade de uso.<\/strong> Can your members easily find what they need and navigate your site? Make sure to leave a write-in space as well, so members can tell you in detail about any issues they\u2019re experiencing.<\/li>
  Afinidade com sua marca.<\/strong> It\u2019s also important to find out how much members like your site. In addition, it\u2019s smart to ask how likely they are to recommend your site to others.<\/li><\/ul>\n\n\n\n
  Make sure to ask for positive feedback, as well as areas that could use improvement. This can help you understand both what\u2019s working and what isn\u2019t. You may even be able to use quotes from your survey for testimonials.<\/p>\n\n\n\n
  Last but not least, in order to maximize your response rate, you don\u2019t want to require write-in responses. However, you should provide optional free answer sections where appropriate. This way, respondents can just click through the survey quickly, but anyone who wants to provide more detail can do so.<\/p>\n\n\n\n
  <\/span>Etapa 2: Elaborar o question\u00e1rio<\/span><\/h3>\n\n\n\n
  Next, you\u2019ll need to turn your list of questions into an actual survey. While you can do this by hand, it\u2019s much easier to use a dedicated tool. Here are three we recommend:<\/p>\n\n\n\n
  WPForms<\/a><\/li>
  Formul\u00e1rios Formiddale<\/a><\/li>
  SurveyMonkey<\/a><\/li><\/ul>\n\n\n\n
  No matter what solution you choose, it should offer an easy way to add as many fields as you\u2019d like. Remember to select an appropriate campo de entrada<\/a> para cada pergunta:<\/p>\n\n\n\n
  $\"Criador$ <\/a>
  O WPForms<\/a> O construtor de arrastar e soltar permite que voc\u00ea personalize completamente o seu question\u00e1rio.<\/figcaption><\/figure><\/div>\n\n\n\n
  For example, for questions with a set number of choices, you can use radio buttons or a drop-down menu. You can also add a text field underneath any question to permit write-in answers that explain, expand, or clarify the member\u2019s response.<\/p>\n\n\n\n
  <\/span>Etapa 3: Ofere\u00e7a um incentivo para a conclus\u00e3o<\/span><\/h3>\n\n\n\n
  It\u2019s almost time to send out your survey. However, first you may also want to consider creating a prize or reward for members who complete it. For example, offering a small monetary incentive of $10 can help increase survey responses by at\u00e9 30%<\/a>.<\/p>\n\n\n\n
  Al\u00e9m de pagar diretamente aos usu\u00e1rios para responderem \u00e0 pesquisa, voc\u00ea pode oferecer um c\u00f3digo de desconto para o seu site ou um sorteio<\/a> entry for a tablet or e-reader. Incentives of all kinds can help to increase your response rate, giving you lots of valuable data to work with. After all, the more people respond to your survey, the better you\u2019ll be able to predict what your members want and keep them happy.<\/p>\n\n\n\n
  <\/span>Etapa 4: Distribuir a pesquisa<\/span><\/h3>\n\n\n\n
  Finally, you\u2019ll need to send the survey out to your members. You can either add a link to it on your member dashboard, or share it via email.<\/p>\n\n\n\n
  To add it to your site\u2019s dashboard, you can create a p\u00e1gina de aterrissagem com gotejamento<\/a> if you don\u2019t have one already. You can also manually set up a landing page, and set your site to redirect to that URL after a member logs in:<\/p>\n\n\n\n
  $\"Configura\u00e7\u00e3o$ <\/figure><\/div>\n\n\n\n
  Para enviar o question\u00e1rio por e-mail, voc\u00ea pode usar uma ferramenta de integra\u00e7\u00e3o<\/a> para conectar seu site ao seu site favorito marketing por e-mail<\/a> plataforma. Em seguida, voc\u00ea pode criar um e-mail contendo a pesquisa e envi\u00e1-lo a todos os seus membros. Se, em vez disso, voc\u00ea quiser atingir um p\u00fablico espec\u00edfico, poder\u00e1 usar a fun\u00e7\u00e3o p\u00e1gina de membros<\/a> to search for the type of users you\u2019d like to include.<\/p>\n\n\n\n
  <\/span>Etapa 5: Acompanhamento ap\u00f3s a pesquisa<\/span><\/h3>\n\n\n\n
  Finally, remember to follow up with the members who complete your survey. It\u2019s a great idea to send out a thank-you message to participants, letting them know you appreciate their time. It can also be beneficial to send one or two follow-up messages to anyone who doesn\u2019t<\/em> preencher a pesquisa, lembrando-os de faz\u00ea-lo.<\/p>\n\n\n\n
  Algumas plataformas de pesquisa permitem que voc\u00ea enviar lembretes automaticamente<\/a> and thank-you notes. Either way, if you\u2019ve offered an incentive for completion, make sure to include that as well.<\/p>\n\n\n\n
  <\/span>Conclus\u00e3o<\/span><\/h2>\n\n\n\n
  It can be challenging to stay aware of users\u2019 needs when you run a membership site. Your best bet is to survey them directly from time to time, and find out what they like and what\u2019s giving them trouble.<\/p>\n\n\n\n
  As we\u2019ve shown, you can craft a survey for your membership site in five simple steps:<\/p>\n\n\n\n
  Escolha suas perguntas com cuidado.<\/li>
  Elabore a pesquisa, usando uma ferramenta como Formul\u00e1rios WP<\/a>.<\/li>
  Opcionalmente, use um incentivo para melhorar suas taxas de conclus\u00e3o.<\/li>
  Distribua a pesquisa, seja por meio de seu painel de controle do MemberPress<\/a> ou por meio de um servi\u00e7o de e-mail<\/a>.<\/li>
  Acompanhe os entrevistados ap\u00f3s a pesquisa.<\/li><\/ol>\n\n\n\n
  Tem alguma outra pergunta sobre a realiza\u00e7\u00e3o de uma pesquisa em seu website? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n
  Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em Facebook<\/a>, Twitter<\/a>, Instagram<\/a>e LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
  When you run a membership site, part of your job is to ensure that its users are happy. You probably considered what type of content your audience would be interested in when you first put your site together. However, it can be hard to predict what people really want. Fortunately, there\u2019s a way to find [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-17246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t