{"id":17257,"date":"2018-12-24T10:38:57","date_gmt":"2018-12-24T17:38:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17257"},"modified":"2018-12-24T10:38:57","modified_gmt":"2018-12-24T17:38:57","slug":"how-to-get-your-content-to-appear-in-google-answer-boxes","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/","title":{"rendered":"Como fazer com que seu conte\u00fado apare\u00e7a nas caixas de respostas do Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ao usar o Google, voc\u00ea deve ter notado que o mecanismo de pesquisa \u00e0s vezes exibe um resultado espec\u00edfico em um <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> na parte superior da primeira p\u00e1gina. Essa \u00e9 a \"caixa de respostas\" do Google e oferece uma oportunidade significativa para seu site.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Aparecer em uma caixa de respostas do Google \u00e9 uma \u00f3tima maneira de chamar a aten\u00e7\u00e3o dos pesquisadores e direcionar o tr\u00e1fego diretamente para o seu site (e n\u00e3o para os concorrentes). Isso pode resultar em <\/span><a href=\"https:\/\/www.wordstream.com\/conversion-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">taxas de convers\u00e3o<\/span><\/a><span style=\"font-weight: 400;\">e torn\u00e1-lo mais f\u00e1cil de ser descoberto por poss\u00edveis leitores ou clientes.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d6888f90f73\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6888f90f73\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#An_Introduction_to_Google_Answer_Boxes\" >Uma introdu\u00e7\u00e3o \u00e0s caixas de respostas do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#How_to_Get_Your_Content_to_Appear_in_Google_Answer_Boxes_4_Key_Tips\" >Como fazer com que seu conte\u00fado apare\u00e7a nas caixas de resposta do Google (4 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#1_Target_Relevant_Keywords\" >1. Segmente palavras-chave relevantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#2_Create_Content_Using_a_Question-and-Answer_Format\" >2. Crie conte\u00fado usando um formato de perguntas e respostas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#3_Include_Lists_Graphs_and_Tables\" >3. Inclua listas, gr\u00e1ficos e tabelas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#4_Maintain_Search_Engine_Optimization_SEO_Best_Practices\" >4. Manter as pr\u00e1ticas recomendadas de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Nesta postagem, falaremos sobre algumas t\u00e9cnicas que podem aumentar a chance de seu conte\u00fado aparecer nessas caixas de resposta. Vamos come\u00e7ar!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Answer_Boxes\"><\/span><span style=\"font-weight: 400;\">Uma introdu\u00e7\u00e3o \u00e0s caixas de respostas do Google<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9 bem prov\u00e1vel que voc\u00ea j\u00e1 tenha visto sua cota de caixas de respostas do Google. Elas s\u00e3o mais ou menos assim:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-17274\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example.png\" alt=\"Um exemplo de uma caixa de respostas do Google.\" width=\"1290\" height=\"527\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example.png 1290w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1024x418.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-768x314.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-416x170.png 416w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-840x343.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1216x497.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-700x286.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1080x441.png 1080w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This box (also sometimes called a \u2018featured snippet') is designed to offer the searcher an immediate response to their question. The answer is usually taken from a highly-ranked site within the Search Engine Results Pages (<\/span><span style=\"font-weight: 400;\">SERPs<\/span><span style=\"font-weight: 400;\">) para sua consulta. De fato, <a href=\"https:\/\/cognitiveseo.com\/blog\/6266\/decoding-google-answer-box-algorithm-serp-research-10-353-keywords\/\" target=\"_blank\" rel=\"noopener\">69% de snippets em destaque<\/a><\/span><span style=\"font-weight: 400;\">\u00a0cont\u00eam conte\u00fado extra\u00eddo de sites. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O conte\u00fado da caixa de respostas do Google entra em cena <\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">v\u00e1rias formas<\/span><\/a><span style=\"font-weight: 400;\">mas, mais comumente, aparece como par\u00e1grafos, listas e tabelas. Essa variedade de formatos significa que h\u00e1 v\u00e1rias maneiras diferentes de fazer com que seu conte\u00fado seja notado, algo que discutiremos em mais detalhes posteriormente.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This position in the SERPs can also be referred to as \u2018Position #0', since it's the highest-ranking position and is placed above both the first result <em>e<\/em> an\u00fancios pagos. Como voc\u00ea provavelmente pode imaginar, ter seu conte\u00fado em destaque nesse local oferece v\u00e1rios benef\u00edcios: <\/span><\/p>\n<ul>\n<li><b>Aumento do tr\u00e1fego e das convers\u00f5es.\u00a0<span style=\"font-weight: 400;\">Estar no topo das SERPs certamente trar\u00e1 um volume maior de tr\u00e1fego para seu site. <a href=\"https:\/\/www.semrush.com\/blog\/how-to-earn-your-featured-snippets\/\" target=\"_blank\" rel=\"noopener\">Um estudo da SEMrush<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">at\u00e9 mesmo demonstrou um aumento de 500% no tr\u00e1fego de um site que ganhou um lugar em uma caixa de respostas do Google. O destaque na posi\u00e7\u00e3o #0 tamb\u00e9m <\/span><a href=\"https:\/\/meltdesign.co.uk\/importance-trust-website\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aumenta sua credibilidade<\/span><\/a><span style=\"font-weight: 400;\"> como um recurso que vale a pena conferir.<\/span><\/b><\/li>\n<li><strong>Custos mais baixos de PPC (pagamento por clique).<\/strong>\u00a0<span style=\"font-weight: 400;\">Tanto os profissionais de marketing quanto os blogueiros costumam usar\u00a0<\/span><a href=\"https:\/\/www.wordstream.com\/pay-per-click-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Publicidade PPC<\/span><\/a><span style=\"font-weight: 400;\">em uma tentativa de obter uma classifica\u00e7\u00e3o mais alta nas SERPs. Em vez disso, a busca por um lugar nas caixas de respostas pode economizar seu dinheiro a longo prazo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Vantagens em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.\u00a0<\/b><span style=\"font-weight: 400;\">Ser apresentado nos resultados do Google facilita a supera\u00e7\u00e3o da concorr\u00eancia quando se trata de atrair seu p\u00fablico-alvo. Voc\u00ea n\u00e3o precisa ser classificado na primeira posi\u00e7\u00e3o dentro dos resultados regulares do Google.\u00a0<\/span><span style=\"font-weight: 400;\">resultados org\u00e2nicos<\/span><span style=\"font-weight: 400;\"> para aparecer em uma caixa de respostas, para que os pesquisadores possam visitar seu site em vez de um site com classifica\u00e7\u00e3o mais alta.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As vantagens resultantes de um recurso de caixa de respostas do Google s\u00e3o impressionantes. No entanto, como \u00e9 de se esperar, fazer isso acontecer n\u00e3o \u00e9 uma tarefa f\u00e1cil. Felizmente, h\u00e1 v\u00e1rias etapas que podem ser seguidas para aumentar suas chances.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Your_Content_to_Appear_in_Google_Answer_Boxes_4_Key_Tips\"><\/span><span style=\"font-weight: 400;\">Como fazer com que seu conte\u00fado apare\u00e7a nas caixas de resposta do Google (4 dicas importantes)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embora nunca se possa garantir um lugar na caixa de respostas do Google, h\u00e1 <em>s\u00e3o<\/em>\u00a0maneiras de ajustar o conte\u00fado do seu site para aumentar a probabilidade de ele ser colocado na posi\u00e7\u00e3o #0. Vamos examinar quatro das t\u00e9cnicas mais eficazes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Target_Relevant_Keywords\"><\/span><span style=\"font-weight: 400;\">1. Segmente palavras-chave relevantes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A maioria das caixas de resposta \u00e9 <\/span><a href=\"http:\/\/www.seobythesea.com\/2015\/06\/how-google-may-trigger-answer-box-results-for-queries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">acionado por palavras-chave de cauda longa<\/span><\/a><span style=\"font-weight: 400;\">. Isso significa que as consultas de pesquisa mais longas t\u00eam maior probabilidade de exibir uma caixa de resposta em seus resultados. Quando\u00a0<\/span><a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pesquisa de palavras-chave relevantes<\/span><\/a><span style=\"font-weight: 400;\">, therefore, you'll want to focus on those that are 3 to 6 words long (i.e., \u201chow to start a blog\u201d rather than \u201cblog guide\u201d).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Al\u00e9m disso, voc\u00ea pode incorporar palavras-chave em seu conte\u00fado que <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/cognitiveseo.com\/blog\/6266\/decoding-google-answer-box-algorithm-serp-research-10-353-keywords\/\" target=\"_blank\" rel=\"noopener\">j\u00e1 possuem caixas de respostas<\/a> nos resultados. Isso garante que voc\u00ea esteja se concentrando em perguntas que o Google acredita que possam ser respondidas de forma simples. Verifique as informa\u00e7\u00f5es que a caixa de resposta cont\u00e9m atualmente e ajuste seu pr\u00f3prio conte\u00fado para responder melhor \u00e0 pergunta.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Por fim, voc\u00ea tamb\u00e9m pode consultar as se\u00e7\u00f5es \"pesquisas relacionadas\" e \"as pessoas tamb\u00e9m perguntam\" das SERPs para qualquer pesquisa relevante. Criar postagens que <\/span><span style=\"font-weight: 400;\">incluir essas palavras-chave relacionadas<\/span><span style=\"font-weight: 400;\"> \u00e9 uma excelente maneira de mostrar ao Google que seu conte\u00fado est\u00e1 relacionado \u00e0 consulta original.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Content_Using_a_Question-and-Answer_Format\"><\/span><span style=\"font-weight: 400;\">2. Crie conte\u00fado usando um formato de perguntas e respostas<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Como o objetivo das caixas de respostas do Google \u00e9 fornecer respostas r\u00e1pidas para perguntas comuns, faz sentido que voc\u00ea crie esse tipo de conte\u00fado deliberadamente. As perguntas de fato <\/span><a href=\"https:\/\/www.semrush.com\/blog\/large-scale-study-how-to-rank-for-featured-snippets-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">maquiagem 41%<\/span><\/a><span style=\"font-weight: 400;\"> do conte\u00fado da caixa de respostas. Em outras palavras, voc\u00ea deve garantir que pelo menos parte do conte\u00fado produzido <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/08\/09\/question-keywords\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">apresenta claramente uma pergunta<\/span><\/a><span style=\"font-weight: 400;\">e, em seguida, uma resposta direta.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Por mais estranho que possa parecer no in\u00edcio, tente adquirir o h\u00e1bito de responder \u00e0 pergunta principal de uma p\u00e1gina ou publica\u00e7\u00e3o na primeira frase do conte\u00fado. Isso aumenta suas chances de que as primeiras frases ou par\u00e1grafos apare\u00e7am em uma caixa de resposta relevante. Voc\u00ea tamb\u00e9m pode incluir mais de uma pergunta por post. Se voc\u00ea fizer isso, use palavras-chave dentro de perguntas frequentes.\u00a0<\/span><span style=\"font-weight: 400;\">cabe\u00e7alhos<\/span><span style=\"font-weight: 400;\"> ajuda o Google a entender sua <\/span><a href=\"https:\/\/www.postmm.com\/seo\/technical-seo\/h1-and-h2-header-tags-and-how-they-affect-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">conte\u00fado do subt\u00f3pico<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O mais importante \u00e9 incluir respostas em seu conte\u00fado que sejam breves e diretas. Isso ajuda a corresponder melhor ao\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">layout de uma caixa de respostas<\/span><\/a>. A<span style=\"font-weight: 400;\">No entanto, ap\u00f3s a resposta inicial, o restante do seu conte\u00fado pode ser t\u00e3o longo e detalhado quanto voc\u00ea quiser.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_Lists_Graphs_and_Tables\"><\/span><span style=\"font-weight: 400;\">3. Inclua listas, gr\u00e1ficos e tabelas<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 16px;\">Conforme mencionado anteriormente, o conte\u00fado exibido nas caixas de respostas do Google pode assumir v\u00e1rias formas. No entanto, as respostas fornecidas em formato de lista s\u00e3o incrivelmente populares entre os usu\u00e1rios, pois isso permite que eles acessem rapidamente as informa\u00e7\u00f5es de que precisam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considere <a href=\"https:\/\/aci.info\/2014\/02\/20\/the-science-behind-the-popularity-of-listicles\/\" target=\"_blank\" rel=\"noopener\">the popularity of \u2018listicle' sites<\/a><\/span><span style=\"font-weight: 400;\">\u00a0como o Buzzfeed. As pessoas querem respostas r\u00e1pidas, em um layout f\u00e1cil de ler. O Google reconhece esse desejo e frequentemente apresenta sites que incluem respostas formatadas em\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">listas, gr\u00e1ficos e tabelas<\/span><\/a><span style=\"font-weight: 400;\">. Incluir esses elementos no seu conte\u00fado pode aumentar as chances de ele ser notado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Se voc\u00ea tiver um site WordPress, poder\u00e1 criar tabelas e gr\u00e1ficos facilmente usando o\u00a0<\/span><span style=\"font-weight: 400;\">plugins<\/span><span style=\"font-weight: 400;\">. Ferramentas como <\/span><a href=\"https:\/\/wordpress.org\/plugins\/tablepress\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TablePress<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/wordpress.org\/plugins\/easy-table\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mesa f\u00e1cil<\/span><\/a><span style=\"font-weight: 400;\"> permitem que voc\u00ea crie rapidamente um conte\u00fado f\u00e1cil de usar. Lembre-se apenas de incluir suas palavras-chave tamb\u00e9m!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maintain_Search_Engine_Optimization_SEO_Best_Practices\"><\/span><span style=\"font-weight: 400;\">4. Manter as pr\u00e1ticas recomendadas de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ao tentar alcan\u00e7ar a posi\u00e7\u00e3o #0, certifique-se de n\u00e3o perder de vista sua <\/span><a href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metas usuais de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/span><\/a><span style=\"font-weight: 400;\">. O <\/span><a href=\"https:\/\/www.fiftyfiveandfive.com\/5-google-algorithm-changes-to-focus-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Algoritmo do Google<\/span><\/a><span style=\"font-weight: 400;\"> precisa ser capaz de encontrar e entender suas p\u00e1ginas t\u00e3o facilmente quanto seus visitantes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Voc\u00ea deve garantir que o conte\u00fado que deseja apresentar em uma caixa de respostas do Google seja <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">criado com SEO em\u00a0<\/a><\/span><span style=\"font-weight: 400;\">mente. Isso significa incluir suas palavras-chave em t\u00edtulos, descri\u00e7\u00f5es e conte\u00fado, usar corretamente categorias e tags, criar o h\u00e1bito de <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">vincula\u00e7\u00e3o interna<\/span><\/a>,<span style=\"font-weight: 400;\"> e <\/span><span style=\"font-weight: 400;\">assim por diante<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">H\u00e1 v\u00e1rios plug-ins diferentes que podem ajudar na otimiza\u00e7\u00e3o do seu site WordPress para o Google, como <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A estrutura de SEO<\/span><\/a><span style=\"font-weight: 400;\">. Essas ferramentas poderosas ajudam voc\u00ea a procurar palavras-chave relevantes e a analisar seu conte\u00fado para poss\u00edveis melhorias. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Atingir a posi\u00e7\u00e3o #0 no Google n\u00e3o \u00e9 tarefa f\u00e1cil. No entanto, isso pode resultar em um aumento significativo do tr\u00e1fego e das taxas de convers\u00e3o, portanto, vale a pena o esfor\u00e7o. Embora nunca seja garantido que o seu conte\u00fado aparecer\u00e1 em uma caixa de respostas do Google, h\u00e1 v\u00e1rias maneiras de aumentar suas chances.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Vamos recapitular as quatro melhores estrat\u00e9gias que voc\u00ea pode adotar:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incluir <\/span><span style=\"font-weight: 400;\">palavras-chave de cauda longa relevantes<\/span><span style=\"font-weight: 400;\"> em seu conte\u00fado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crie conte\u00fado com um <\/span><span style=\"font-weight: 400;\">formato de perguntas e respostas<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incluir <\/span><span style=\"font-weight: 400;\">listas, gr\u00e1ficos e tabelas<\/span>.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mantenha o controle de seu desempenho geral <\/span><span style=\"font-weight: 400;\">Estrat\u00e9gia de SEO.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Voc\u00ea tem mais alguma d\u00favida sobre as caixas de respostas do Google? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>When using Google, you may have noticed that the search engine will sometimes display one specific result in a box at the top of the first page. This is the Google \u2018answer box\u2019, and it offers a significant opportunity to your website. Being featured in a Google answer box is a great way to get [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-17257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want your site&#039;s content to be noticed, Google answer boxes can play a huge role. Let&#039;s discuss how to improve your chances for placement at Position #0!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Get Your Content to Appear in Google Answer Boxes\" \/>\n\t\t<meta property=\"og:description\" content=\"If you want your site&#039;s content to be noticed, Google answer boxes can play a huge role. Let&#039;s discuss how to improve your chances for placement at Position #0!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-12-24T17:38:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-12-24T17:38:57+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Get Your Content to Appear in Google Answer Boxes\" \/>\n\t\t<meta name=\"twitter:description\" content=\"If you want your site&#039;s content to be noticed, Google answer boxes can play a huge role. Let&#039;s discuss how to improve your chances for placement at Position #0!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#blogposting\",\"name\":\"How to Get Your Content to Appear in Google Answer Boxes\",\"headline\":\"How to Get Your Content to Appear in Google Answer Boxes\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Google-answer@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2018-12-24T10:38:57-05:00\",\"dateModified\":\"2018-12-24T10:38:57-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#webpage\"},\"articleSection\":\"How To\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"position\":2,\"name\":\"How To\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/how-to-2\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#listItem\",\"name\":\"How to Get Your Content to Appear in Google Answer Boxes\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#listItem\",\"position\":3,\"name\":\"How to Get Your Content to Appear in Google Answer Boxes\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1775142613\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/\",\"name\":\"How to Get Your Content to Appear in Google Answer Boxes\",\"description\":\"If you want your site's content to be noticed, Google answer boxes can play a huge role. Let's discuss how to improve your chances for placement at Position #0!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Google-answer@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-get-your-content-to-appear-in-google-answer-boxes\\\/#mainImage\"},\"datePublished\":\"2018-12-24T10:38:57-05:00\",\"dateModified\":\"2018-12-24T10:38:57-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Get Your Content to Appear in Google Answer Boxes<\/title>\n\n","aioseo_head_json":{"title":"Como fazer com que seu conte\u00fado apare\u00e7a nas caixas de respostas do Google","description":"Se voc\u00ea deseja que o conte\u00fado do seu site seja notado, as caixas de respostas do Google podem desempenhar um papel importante. Vamos discutir como melhorar suas chances de coloca\u00e7\u00e3o na posi\u00e7\u00e3o #0!","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#blogposting","name":"How to Get Your Content to Appear in Google Answer Boxes","headline":"How to Get Your Content to Appear in Google Answer Boxes","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png","width":1480,"height":987},"datePublished":"2018-12-24T10:38:57-05:00","dateModified":"2018-12-24T10:38:57-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#webpage"},"articleSection":"How To"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/how-to-2\/#listItem","name":"How To"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/how-to-2\/#listItem","position":2,"name":"How To","item":"https:\/\/memberpress.com\/pt\/blog\/category\/how-to-2\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#listItem","name":"How to Get Your Content to Appear in Google Answer Boxes"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#listItem","position":3,"name":"How to Get Your Content to Appear in Google Answer Boxes","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/how-to-2\/#listItem","name":"How To"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1775142613"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/","name":"How to Get Your Content to Appear in Google Answer Boxes","description":"If you want your site's content to be noticed, Google answer boxes can play a huge role. Let's discuss how to improve your chances for placement at Position #0!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#mainImage"},"datePublished":"2018-12-24T10:38:57-05:00","dateModified":"2018-12-24T10:38:57-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Get Your Content to Appear in Google Answer Boxes","og:description":"If you want your site's content to be noticed, Google answer boxes can play a huge role. Let's discuss how to improve your chances for placement at Position #0!","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2018-12-24T17:38:57+00:00","article:modified_time":"2018-12-24T17:38:57+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Get Your Content to Appear in Google Answer Boxes","twitter:description":"If you want your site's content to be noticed, Google answer boxes can play a huge role. Let's discuss how to improve your chances for placement at Position #0!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/Google-answer@2x.png"},"aioseo_meta_data":{"post_id":"17257","title":null,"description":"Se voc\u00ea deseja que o conte\u00fado do seu site seja notado, as caixas de respostas do Google podem desempenhar um papel importante. Vamos discutir como melhorar suas chances de coloca\u00e7\u00e3o na posi\u00e7\u00e3o #0!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:30:31","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Get Your Content to Appear in Google Answer Boxes\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"How To","link":"https:\/\/memberpress.com\/pt\/blog\/category\/how-to-2\/"},{"label":"How to Get Your Content to Appear in Google Answer Boxes","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17257"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17288"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}