{"id":17272,"date":"2019-01-10T11:50:51","date_gmt":"2019-01-10T18:50:51","guid":{"rendered":"https:\/\/memberpress.com\/?p=17272"},"modified":"2020-07-03T10:23:45","modified_gmt":"2020-07-03T16:23:45","slug":"checklist-for-launching-a-new-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/","title":{"rendered":"Lista de verifica\u00e7\u00e3o para o lan\u00e7amento de um novo site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Ent\u00e3o, voc\u00ea quer criar um site de associa\u00e7\u00e3o. \u00d3timo! Voc\u00ea veio ao lugar certo. Neste guia, voc\u00ea encontrar\u00e1 uma lista de verifica\u00e7\u00e3o dos aspectos mais importantes a serem observados antes de iniciar o site e durante o complicado per\u00edodo p\u00f3s-lan\u00e7amento.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e5dd8bb0a0e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e5dd8bb0a0e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Decide_on_a_Topic_for_Your_Membership_Site\" >Decida um t\u00f3pico para seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Choose_a_Membership_Platform_or_Plugin\" >Escolha uma plataforma ou plug-in de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Create_Your_Website\" >Crie seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Work_on_Your_Membership_Program\" >Trabalhe em seu programa de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Devise_a_Membership_Site_Marketing_Plan\" >Elabore um plano de marketing para o site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Keep_Your_Members_Happy\" >Mantenha seus membros felizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Optimize_Your_Membership_Site\" >Otimize seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Alguns dos assuntos que abordaremos incluem a escolha de uma plataforma, a cria\u00e7\u00e3o de seu site e o trabalho em seu plano de marketing. Tamb\u00e9m daremos uma r\u00e1pida olhada nos principais aspectos, como otimizar seu site de associa\u00e7\u00e3o e manter os membros satisfeitos para obter sucesso cont\u00ednuo.<\/p>\n<p>Vamos come\u00e7ar...<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decide_on_a_Topic_for_Your_Membership_Site\"><\/span>Decida um t\u00f3pico para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voc\u00ea provavelmente tem uma ideia aproximada do t\u00f3pico do seu site de associa\u00e7\u00e3o - caso contr\u00e1rio, provavelmente n\u00e3o estaria lendo este guia para lan\u00e7ar um novo programa de associa\u00e7\u00e3o. Entretanto, mesmo que voc\u00ea tenha uma \u00f3tima ideia para o seu projeto, \u00e9 aconselh\u00e1vel investir algum tempo na valida\u00e7\u00e3o dessa ideia. Afinal, seria uma pena dedicar todo o trabalho envolvido no lan\u00e7amento de um site de associa\u00e7\u00e3o de alta qualidade apenas para descobrir que n\u00e3o h\u00e1 mercado ou p\u00fablico para o seu projeto.<\/p>\n<p>Para ajud\u00e1-lo a reduzir o risco de investir seu tempo e energia em algo que ningu\u00e9m quer, criamos um\u00a0<a href=\"https:\/\/memberpress.com\/pt\/validate-your-membership-site-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\">guia para validar sua ideia de site de associa\u00e7\u00e3o<\/a>. Algumas das coisas que voc\u00ea pode tentar incluem produzir uma vers\u00e3o mini do seu programa de associa\u00e7\u00e3o para ver se consegue gerar inscri\u00e7\u00f5es antes de criar o curso completo, bem como promover uma oferta de pr\u00e9-lan\u00e7amento, mais uma vez, para ver se consegue encontrar membros dispostos a se inscrever, talvez a uma taxa reduzida, antes de come\u00e7ar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_a_Membership_Platform_or_Plugin\"><\/span>Escolha uma plataforma ou plug-in de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e1 muitas op\u00e7\u00f5es quando se trata de configurar a plataforma para seu site de associa\u00e7\u00e3o. Uma grande decis\u00e3o que voc\u00ea ter\u00e1 de tomar \u00e9 escolher uma solu\u00e7\u00e3o de site de associa\u00e7\u00e3o hospedado ou configurar seu pr\u00f3prio site WordPress com o plug-in de associa\u00e7\u00e3o de sua escolha.<\/p>\n<p>No entanto, talvez sejamos um pouco tendenciosos ao produzir um plug-in de associa\u00e7\u00e3o para o WordPress,\u00a0<a href=\"https:\/\/memberpress.com\/pt\/wordpress-membership-plugins-versus-hosted-membership-solutions\/\">Nosso guia <\/a>deve ajud\u00e1-lo a pesar os pr\u00f3s e os contras de cada op\u00e7\u00e3o para que voc\u00ea possa escolher a plataforma certa para o seu projeto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Your_Website\"><\/span>Crie seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depois de escolher uma plataforma, \u00e9 hora de se concentrar em seu site. Antes de come\u00e7ar a produzir o conte\u00fado ao qual os membros ter\u00e3o acesso, voc\u00ea provavelmente precisar\u00e1 desenvolver seu site com conte\u00fado dispon\u00edvel publicamente que o ajude a se conectar com seu p\u00fablico-alvo, ser encontrado nos mecanismos de busca e responder a quaisquer perguntas que os membros em potencial possam ter.<\/p>\n<p>Parte do processo de cria\u00e7\u00e3o de sites inclui dar ao seu site um design adequado. A boa not\u00edcia \u00e9 que, se voc\u00ea escolheu o WordPress como sua plataforma, h\u00e1 in\u00fameros web designers com os quais voc\u00ea pode trabalhar, bem como\u00a0<a href=\"https:\/\/memberpress.com\/pt\/wordpress-themes-with-membership-site-templates\/\">Temas profissionais que s\u00e3o ideais para sites de associa\u00e7\u00e3o<\/a>.<\/p>\n<p>N\u00e3o se preocupe em deixar tudo perfeito desde o in\u00edcio. Como diz o velho ditado, mais vale o feito do que o perfeito, e quanto mais cedo voc\u00ea lan\u00e7ar seu site de associa\u00e7\u00e3o, mais cedo descobrir\u00e1 se ele \u00e9 o que seu p\u00fablico-alvo deseja. N\u00e3o h\u00e1 problema em voltar a esta etapa mais tarde e trabalhar em\u00a0<a href=\"https:\/\/memberpress.com\/pt\/make-your-membership-website-look-more-professional\/\">Tornar seu site de associa\u00e7\u00e3o mais profissional<\/a>\u00a0quando voc\u00ea tiver alguma tra\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_on_Your_Membership_Program\"><\/span>Trabalhe em seu programa de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora come\u00e7a a verdadeira divers\u00e3o. Depois de escolher um t\u00f3pico, testar as \u00e1guas com um produto m\u00ednimo vi\u00e1vel e criar a estrutura b\u00e1sica do seu site, \u00e9 hora de produzir o conte\u00fado que seu p\u00fablico est\u00e1 disposto a assinar.<\/p>\n<p>Novamente, a menos que sua pesquisa deixe claro que seu p\u00fablico est\u00e1 pronto e esperando para participar do seu programa, n\u00e3o produza todo o seu programa de associa\u00e7\u00e3o ainda. Come\u00e7ar aos poucos e criar apenas conte\u00fado de alta qualidade suficiente para manter os membros fundadores satisfeitos e, em seguida, buscar o feedback deles antes de passar para o pr\u00f3ximo est\u00e1gio de produ\u00e7\u00e3o ajudar\u00e1 voc\u00ea a economizar tempo e esfor\u00e7o a longo prazo.<\/p>\n<p>Alguns propriet\u00e1rios de sites de associa\u00e7\u00e3o obtiveram sucesso ao testar seu conceito com um pequeno grupo de membros fundadores, \u00e0s vezes cuidadosamente escolhidos. Isso lhe d\u00e1 a chance de aprender no trabalho e obter um entendimento pr\u00e1tico de como administrar um site de associa\u00e7\u00e3o com uma base de usu\u00e1rios que, espera-se, seja mais compreensiva \u00e0 medida que voc\u00ea for trabalhando.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Devise_a_Membership_Site_Marketing_Plan\"><\/span>Elabore um plano de marketing para o site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que voc\u00ea criou seu site e levou em conta o feedback de seu primeiro grupo de membros, \u00e9 hora de come\u00e7ar a promov\u00ea-lo para um p\u00fablico mais amplo. Publicamos muitos conte\u00fados \u00fateis sobre esse t\u00f3pico, incluindo\u00a0<a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\">Algumas estrat\u00e9gias simples de SEO para sites de associa\u00e7\u00e3o<\/a>bem como um guia para\u00a0<a href=\"https:\/\/memberpress.com\/pt\/how-to-create-a-buzz-around-your-membership-site\/\">criando um burburinho em torno de seu programa<\/a>.  Depois, h\u00e1 o marketing de m\u00eddia social a ser considerado, sem mencionar a cria\u00e7\u00e3o de um blog para atrair mais do seu p\u00fablico-alvo.<\/p>\n<p>Com tantas op\u00e7\u00f5es de marketing para seu site, \u00e9 f\u00e1cil ficar sobrecarregado. N\u00e3o deixe que isso aconte\u00e7a! Em vez disso, concentre-se em um ou dois m\u00e9todos at\u00e9 ver resultados antes de passar para o pr\u00f3ximo canal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Your_Members_Happy\"><\/span>Mantenha seus membros felizes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Concentrar-se na aquisi\u00e7\u00e3o de novos membros \u00e9 uma parte fundamental da cria\u00e7\u00e3o e manuten\u00e7\u00e3o de um site de associa\u00e7\u00e3o bem-sucedido. Mas talvez ainda mais importante seja manter os membros atuais satisfeitos. Para come\u00e7ar, provavelmente \u00e9 mais f\u00e1cil manter um membro do que encontrar um novo. Al\u00e9m disso, h\u00e1 o inestim\u00e1vel marketing boca a boca com o qual os membros satisfeitos contribuem, sem mencionar os danos \u00e0 sua reputa\u00e7\u00e3o que os membros insatisfeitos podem causar.<\/p>\n<p>Consequentemente, \u00e9 vital que voc\u00ea fa\u00e7a tudo o que puder para atender aos membros que investiram em seu programa.\u00a0<a href=\"https:\/\/memberpress.com\/pt\/add-a-help-desk-to-your-membership-website\/\">Adi\u00e7\u00e3o de um sistema de help desk<\/a>\u00a0em seu site pode melhorar a comunica\u00e7\u00e3o e, ao mesmo tempo, criar novas e\u00a0<a href=\"https:\/\/memberpress.com\/pt\/what-types-of-content-can-you-create-for-a-membership-site\/\">formas variadas de conte\u00fado<\/a>\u00a0para seu site de associa\u00e7\u00e3o certamente aumentar\u00e1 o valor percebido de seu programa. Voc\u00ea tamb\u00e9m pode\u00a0<a href=\"https:\/\/memberpress.com\/pt\/end-involuntary-membership-site-churn\/\">implementar ferramentas como o Churn Buster<\/a>o que pode reduzir o risco de membros satisfeitos sa\u00edrem involuntariamente do seu site - algo que talvez voc\u00ea nem saiba que est\u00e1 acontecendo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimize_Your_Membership_Site\"><\/span>Otimize seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando tudo estiver funcionando e voc\u00ea tiver um grupo de membros aproveitando seu programa, \u00e9 hora de pensar em otimizar seu site de associa\u00e7\u00e3o. Ao realizar exerc\u00edcios de teste de divis\u00e3o, voc\u00ea pode ajustar seu site com o objetivo de melhorar as taxas de convers\u00e3o e gerar mais inscri\u00e7\u00f5es com a mesma quantidade de tr\u00e1fego.<\/p>\n<p>Talvez alterar o texto de um bot\u00e3o ou editar o esquema de cores do seu site resulte em mais registros. Com todas as\u00a0<a href=\"https:\/\/memberpress.com\/pt\/optimize-split-testing\/\">ferramentas dispon\u00edveis para ajud\u00e1-lo a otimizar seu site de associa\u00e7\u00e3o<\/a>N\u00e3o h\u00e1 desculpa para deixar esse aspecto vital do seu site ao acaso.<\/p>\n<p>Al\u00e9m disso, se voc\u00ea\u00a0<a href=\"https:\/\/memberpress.com\/pt\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\">escolha o WordPress<\/a>\u00a0como plataforma para o seu site de associa\u00e7\u00e3o, h\u00e1 algumas tarefas que voc\u00ea precisar\u00e1 executar e problemas dos quais deve estar ciente para manter o site funcionando sem problemas. D\u00ea uma olhada em nosso\u00a0<a href=\"https:\/\/memberpress.com\/pt\/check-monitor-performance-membership-site\/\">guia para monitorar o desempenho do seu site de associa\u00e7\u00e3o<\/a>onde voc\u00ea encontrar\u00e1 muitas orienta\u00e7\u00f5es sobre esse t\u00f3pico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Esperamos que esta lista de verifica\u00e7\u00e3o para lan\u00e7ar e administrar um site de associa\u00e7\u00e3o bem-sucedido tenha sido \u00fatil e que voc\u00ea esteja animado para come\u00e7ar. Se voc\u00ea adotar uma abordagem passo a passo para lan\u00e7ar seu projeto, dever\u00e1 achar o processo f\u00e1cil e at\u00e9 mesmo agrad\u00e1vel.<\/p>\n<p>Com todos os\u00a0<a href=\"https:\/\/memberpress.com\/pt\/5-reasons-every-blogger-should-start-a-membership-site\/\">\u00f3timos motivos para iniciar um site de associa\u00e7\u00e3o<\/a>Por que n\u00e3o come\u00e7ar a ajudar seu p\u00fablico-alvo e obter uma renda extra?<\/p>\n<p><em>Voc\u00ea est\u00e1 pronto para iniciar seu site de associa\u00e7\u00e3o? H\u00e1 mais alguma coisa que voc\u00ea gostaria de saber?  Informe-nos nos coment\u00e1rios abaixo. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>So you want to create a membership website. Great! You\u2019ve come to the right place. In this guide, you\u2019ll find a checklist of the most important things to be aware of before starting that site and during that tricky postlaunch period. Some of the things we\u2019ll cover include choosing a platform, building your website, and [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17273,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[118,70],"class_list":{"0":"post-17272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-content-creation","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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