{"id":17387,"date":"2019-01-31T09:50:26","date_gmt":"2019-01-31T16:50:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=17387"},"modified":"2022-12-29T15:15:52","modified_gmt":"2022-12-29T22:15:52","slug":"collect-and-use-testimonials-effectively","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/","title":{"rendered":"Como coletar depoimentos para aumentar seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Uma maneira eficaz de aumentar seu programa de associa\u00e7\u00e3o, quer voc\u00ea esteja apenas come\u00e7ando ou j\u00e1 esteja bem estabelecido, \u00e9 publicar depoimentos de seus associados em seu site.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69fc956fbe043\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fc956fbe043\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Why_Bother_With_Testimonials\" >Por que se preocupar com depoimentos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Ask_at_the_Right_Time\" >Pergunte na hora certa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Make_It_Easy_for_Your_Members\" >Facilite para seus membros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Ask_Your_Members_about_Their_Experiences\" >Pergunte a seus membros sobre suas experi\u00eancias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Text_is_Good_but_Video_is_Better\" >Texto \u00e9 bom, mas v\u00eddeo \u00e9 melhor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Publish_the_Testimonials_On_Your_Website\" >Publique os depoimentos em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Usados da maneira correta, os depoimentos podem fazer com que seu programa de associa\u00e7\u00e3o pare\u00e7a mais confi\u00e1vel e ajudar a destacar seus melhores recursos. <\/p>\n\n\n\n<p>Eles tamb\u00e9m podem fornecer aos visitantes o tipo de prova social que os persuade a dar uma chance ao seu conte\u00fado.<\/p>\n\n\n\n<p>Embora haja muito a ganhar com a inclus\u00e3o de depoimentos em seu site de associa\u00e7\u00e3o, nem sempre \u00e9 f\u00e1cil coletar e publicar o feedback de seus membros.<\/p>\n\n\n\n<p>No entanto, se voc\u00ea seguir as orienta\u00e7\u00f5es deste guia, estar\u00e1 no caminho certo para aumentar seu site de associa\u00e7\u00e3o por meio do uso de depoimentos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Bother_With_Testimonials\"><\/span>Por que se preocupar com depoimentos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1024x447.png\" alt=\"Exemplo de um depoimento \" class=\"wp-image-17389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1024x447.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-300x131.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-768x335.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-390x170.png 390w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-840x367.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1216x531.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-700x306.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-156x68.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example-1080x471.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-Example.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Abordamos alguns dos motivos pelos quais publicar depoimentos em seu site de associa\u00e7\u00e3o \u00e9 uma boa ideia em artigos anteriores deste blog, inclusive como <a href=\"https:\/\/memberpress.com\/pt\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">usar o feedback para melhorar suas taxas de convers\u00e3o<\/a> e maneiras de <a href=\"https:\/\/memberpress.com\/pt\/make-your-membership-website-look-more-professional\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Fa\u00e7a com que seu site de associa\u00e7\u00e3o pare\u00e7a mais profissional<\/a>.<\/p>\n\n\n\n<p>No entanto, para resumir, os depoimentos positivos podem ter um efeito poderoso nas taxas de convers\u00e3o de seu site de associa\u00e7\u00e3o, ajudando a transformar mais visitantes de seu site em membros pagantes.<\/p>\n\n\n\n<p>Usados adequadamente, os depoimentos podem responder a perguntas que seus membros em potencial possam ter, destacar sua experi\u00eancia e conhecimento e indicar que \u00e9 seguro inserir detalhes de pagamento em seu sistema.<\/p>\n\n\n\n<p>Se voc\u00ea tem orgulho do seu site de associa\u00e7\u00e3o e do conte\u00fado dele, n\u00e3o h\u00e1 motivo para n\u00e3o publicar depoimentos em seu site. Portanto, para ajud\u00e1-lo a come\u00e7ar, este guia inclui dicas e orienta\u00e7\u00f5es sobre como coletar e usar depoimentos para aumentar seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Let's begin\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_at_the_Right_Time\"><\/span>Pergunte na hora certa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Devido aos muitos benef\u00edcios da publica\u00e7\u00e3o de depoimentos em seu website, voc\u00ea pode se sentir tentado a solicitar feedback de seus membros imediatamente. Entretanto, nesse caso, ser t\u00e3o proativo n\u00e3o \u00e9 uma boa ideia.<\/p>\n\n\n\n<p>Instead, give your members time to access your content, and if necessary, ask for your help. Once they\u2019ve had a chance to benefit from your membership site, as well as experience your top-quality customer service, they\u2019ll be much more willing \u2014 and able \u2014 to provide genuine positive feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_It_Easy_for_Your_Members\"><\/span>Facilite para seus membros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora voc\u00ea possa simplesmente enviar um e-mail aos seus membros perguntando o que eles acham do seu programa de associa\u00e7\u00e3o, essa abordagem provavelmente n\u00e3o produzir\u00e1 os melhores resultados.<\/p>\n\n\n\n<p>Em vez disso, voc\u00ea deve tentar facilitar ao m\u00e1ximo o feedback de seus membros.<\/p>\n\n\n\n<p>Cria\u00e7\u00e3o de um formul\u00e1rio on-line criado especificamente para coletar feedback com <a href=\"https:\/\/memberpress.com\/pt\/add-a-contact-form-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">um plug-in como o WP Forms<\/a> \u00e9 uma \u00f3tima maneira de simplificar o processo. <\/p>\n\n\n\n<p>Isso n\u00e3o s\u00f3 lhe d\u00e1 a oportunidade de obter o tipo de feedback que mais lhe interessa, como tamb\u00e9m pode usar os recursos avan\u00e7ados desse plug-in para adicionar campos de feedback aos seus formul\u00e1rios que permitem que os visitantes avaliem seu site com o toque de um bot\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1024x627.png\" alt=\"Colete depoimentos com um formul\u00e1rio criado para esse fim.\" class=\"wp-image-17388\" width=\"1024\" height=\"627\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms-1080x662.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Collecting-Testimonials-WP-Forms.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Agora que j\u00e1 falamos sobre como coletar o feedback, vamos dar uma olhada em algumas das informa\u00e7\u00f5es que voc\u00ea deve tentar obter de seus membros...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Your_Members_about_Their_Experiences\"><\/span>Pergunte a seus membros sobre suas experi\u00eancias<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para receber o tipo de feedback que pode ser usado como um depoimento eficaz, voc\u00ea precisa fazer as perguntas certas.<\/p>\n\n\n\n<p>Em vez de simplesmente perguntar aos usu\u00e1rios o que eles acharam do seu site de associa\u00e7\u00e3o, incentive-os a falar sobre suas experi\u00eancias.<\/p>\n\n\n\n<p>Fa\u00e7a perguntas que os levem a explicar por que se inscreveram em primeiro lugar, como o programa os ajudou e quais resultados eles obtiveram depois de colocar em pr\u00e1tica suas orienta\u00e7\u00f5es.<\/p>\n\n\n\n<p>Algumas outras sugest\u00f5es de perguntas a serem feitas incluem se eles tinham alguma reserva antes de se inscreverem e, em caso afirmativo, como o seu site de associa\u00e7\u00e3o abordou as preocupa\u00e7\u00f5es deles. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode perguntar se eles recomendariam seu programa e, em caso afirmativo, para quem.<\/p>\n\n\n\n<p>Lembre-se de que n\u00e3o \u00e9 necess\u00e1rio publicar todos os coment\u00e1rios, mas quanto mais perguntas voc\u00ea fizer, mais material ter\u00e1 para trabalhar. <\/p>\n\n\n\n<p>No entanto, n\u00e3o exagere pedindo muito aos seus membros e corra o risco de eles ficarem sobrecarregados e se recusarem a atender \u00e0 sua solicita\u00e7\u00e3o. Menos \u00e9 mais quando se trata de pedir um favor aos seus membros.<\/p>\n\n\n\n<p>Para tornar seus depoimentos mais envolventes e confi\u00e1veis, pe\u00e7a uma foto dos membros e um link para o site ou perfil de m\u00eddia social deles para que os visitantes possam verificar se o feedback \u00e9 genu\u00edno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_is_Good_but_Video_is_Better\"><\/span>Texto \u00e9 bom, mas v\u00eddeo \u00e9 melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alguns <a href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">relat\u00f3rios<\/a> afirmam que incluir v\u00eddeos em suas p\u00e1ginas de destino pode aumentar as convers\u00f5es em mais de 80%, em compara\u00e7\u00e3o com a simples publica\u00e7\u00e3o de feedback em formato de texto em seu site.<\/p>\n\n\n\n<p>Pense nos membros com os quais voc\u00ea trabalhou de perto e com os quais estabeleceu um bom relacionamento. Especialmente aqueles que voc\u00ea sabe que obtiveram \u00f3timos resultados com seu conte\u00fado. Esses s\u00e3o \u00f3timos candidatos a serem contatados para um depoimento em v\u00eddeo.<\/p>\n\n\n\n<p>Considere entrar em contato com esses membros.<\/p>\n\n\n\n<p>Al\u00e9m disso, talvez voc\u00ea queira adicionar um plugin de testemunho de avalia\u00e7\u00e3o em v\u00eddeo, como o <a href=\"https:\/\/memberpress.com\/go\/wppool\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Avalia\u00e7\u00f5es f\u00e1ceis de v\u00eddeo<\/a> para seu site.<\/p>\n\n\n\n<p>Esses aplicativos colocam sua solicita\u00e7\u00e3o de avalia\u00e7\u00e3o na frente e no centro e tornam super r\u00e1pido e f\u00e1cil o envio de uma avalia\u00e7\u00e3o, mesmo para os usu\u00e1rios que n\u00e3o t\u00eam conhecimentos t\u00e9cnicos.<\/p>\n\n\n\n<p>Considere seriamente a possibilidade de oferecer aos poss\u00edveis avaliadores algum tipo de incentivo para que eles reservem um tempo para adicionar um depoimento em v\u00eddeo. <\/p>\n\n\n\n<p>Esse incentivo pode vir na forma de coisas como taxas de associa\u00e7\u00e3o reduzidas, acesso a um <a href=\"https:\/\/memberpress.com\/pt\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Comunidade VIP<\/a>ou um livro eletr\u00f4nico para download.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_the_Testimonials_On_Your_Website\"><\/span>Publique os depoimentos em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1024x552.jpg\" alt=\"Testemunhos sobre o tema WordPress Studio Pro \" class=\"wp-image-17392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1024x552.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-300x162.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-768x414.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1536x828.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-315x170.jpg 315w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-840x453.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1216x656.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1832x988.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-700x377.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme-1080x582.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Testimonials-Studio-Pro-Theme.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, certifique-se de publicar os depoimentos assim que come\u00e7ar a receb\u00ea-los. <\/p>\n\n\n\n<p>N\u00e3o espere at\u00e9 receber v\u00e1rias respostas de seus membros. 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Compartilhe suas ideias nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One effective way to grow your membership program, whether you\u2019re just starting out or are already well established, is to publish testimonials from your members on your website. Used in the right way, testimonials can make your membership program look more credible and help highlight its best features. 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