{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/","title":{"rendered":"3 principais estrat\u00e9gias de SEO para pequenas empresas"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> \u00e9 vital para qualquer site, mas \u00e9 particularmente importante para pequenas empresas. Entretanto, otimizar seu site n\u00e3o \u00e9 tarefa f\u00e1cil e pode exigir muita paci\u00eancia. Os propriet\u00e1rios de pequenas empresas geralmente j\u00e1 est\u00e3o trabalhando em sua capacidade total, o que deixa pouco tempo para essa tarefa adicional. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a104083d8869\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a104083d8869\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Por que o SEO \u00e9 crucial para pequenas empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 principais estrat\u00e9gias de SEO para pequenas empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Foco em palavras-chave de cauda longa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Crie p\u00e1ginas compat\u00edveis com dispositivos m\u00f3veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Aproveite seus perfis de m\u00eddia social<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, h\u00e1 v\u00e1rias t\u00e1ticas simples de SEO que podem ser implementadas para desenvolver sua marca e impulsionar sua presen\u00e7a na pesquisa org\u00e2nica. Isso, por sua vez, pode levar a um aumento nas convers\u00f5es e na <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">tr\u00e1fego do site<\/a>. <\/p>\n\n\n\n<p>Nesta postagem, explicaremos com mais detalhes por que a otimiza\u00e7\u00e3o de SEO \u00e9 importante. Tamb\u00e9m discutiremos algumas das principais estrat\u00e9gias que voc\u00ea pode implementar no site de sua pequena empresa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Por que o SEO \u00e9 crucial para pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO \u00e9 o processo usado para <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\">aumentar a posi\u00e7\u00e3o de um site<\/a> nas p\u00e1ginas de resultados de mecanismos de busca (SERPs). Os mecanismos de pesquisa categorizam as p\u00e1ginas da Web dispon\u00edveis e as classificam em ordem de qualidade e relev\u00e2ncia. Centenas de fatores s\u00e3o levados em conta para tomar essas decis\u00f5es, apesar do fato de que o processo normalmente leva menos de um segundo.<\/p>\n\n\n\n<p>H\u00e1 muitas coisas que voc\u00ea pode fazer para <a href=\"https:\/\/memberpress.com\/pt\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">aumentar suas classifica\u00e7\u00f5es<\/a>Por exemplo, incluir tags de cabe\u00e7alho em seu conte\u00fado e incentivar backlinks. O uso de palavras-chave tamb\u00e9m \u00e9 extremamente importante, pois elas informam aos mecanismos de pesquisa sobre o que \u00e9 o seu conte\u00fado.<\/p>\n\n\n\n<p>Desenvolvimento de um <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">estrat\u00e9gia s\u00f3lida de SEO<\/a> para sua empresa pode ajudar a direcionar o tr\u00e1fego para seu site e melhorar suas taxas de convers\u00e3o. Isso \u00e9 especialmente importante para pequenas empresas que est\u00e3o apenas come\u00e7ando, j\u00e1 que direcionar o tr\u00e1fego de pesquisa org\u00e2nica pode ser uma maneira muito econ\u00f4mica de promover seu conte\u00fado.<\/p>\n\n\n\n<p>Devido \u00e0 natureza do algoritmo do Google, as estrat\u00e9gias de SEO consideradas mais eficazes est\u00e3o sujeitas a mudan\u00e7as ao longo do tempo. Felizmente, por\u00e9m, h\u00e1 alguns \"grandes sucessos\" que provavelmente nunca perder\u00e3o sua magia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 principais estrat\u00e9gias de SEO para pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Neste ponto, \u00e9 importante observar que uma classifica\u00e7\u00e3o alta nunca \u00e9 100% garantida. No entanto, ao elaborar cuidadosamente um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">estrat\u00e9gia s\u00f3lida de SEO<\/a>Se voc\u00ea n\u00e3o tiver uma boa classifica\u00e7\u00e3o, poder\u00e1 aumentar drasticamente suas chances de obter uma posi\u00e7\u00e3o elevada nas SERPs. As tr\u00eas t\u00e9cnicas a seguir ajudar\u00e3o voc\u00ea a fazer exatamente isso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Foco em palavras-chave de cauda longa <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Originalmente, os especialistas em SEO acreditavam que bastava segmentar as palavras-chave para chamar a aten\u00e7\u00e3o do Google. Entretanto, o SEO bem-sucedido agora depende especificamente de palavras-chave de cauda longa.<\/p>\n\n\n\n<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \u201c<a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">hospedagem na web<\/a>\u201d, someone interested in buying a plan might enter something like \u201chow to get web hosting\u201d.<\/p>\n\n\n\n<p>Em outras palavras, as palavras-chave de cauda longa refletem mais claramente o que o pesquisador realmente deseja, e \u00e9 exatamente isso que os mecanismos de pesquisa como o Google procuram. Acredita-se que essas frases enviem cerca de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% mais tr\u00e1fego<\/a> para sites e blogs, o que os torna uma solu\u00e7\u00e3o ideal para pequenas empresas que desejam divulgar seu conte\u00fado.<\/p>\n\n\n\n<p>Felizmente, o processo de pesquisa e implementa\u00e7\u00e3o de palavras-chave de cauda longa \u00e9 o mesmo das palavras-chave mais tradicionais. O importante \u00e9 concentrar-se em frases mais naturais, com tr\u00eas a seis palavras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Crie p\u00e1ginas compat\u00edveis com dispositivos m\u00f3veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O Google agora classifica os sites que s\u00e3o compat\u00edveis com dispositivos m\u00f3veis acima daqueles que n\u00e3o s\u00e3o (em m\u00e9dia). Isso ocorre porque as pesquisas em dispositivos m\u00f3veis t\u00eam <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">ultrapassou as pesquisas em desktops<\/a> por uma margem significativa. Os usu\u00e1rios m\u00f3veis tamb\u00e9m representam <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">mais de 52,2% de todo o tr\u00e1fego da Web em todo o mundo<\/a>Por isso, \u00e9 importante considerar suas necessidades.<\/p>\n\n\n\n<p>Se o site da sua pequena empresa n\u00e3o atender aos padr\u00f5es do Google, voc\u00ea poder\u00e1 perder clientes <em>e<\/em> visualiza\u00e7\u00f5es de p\u00e1gina e, em vez disso, ver sua concorr\u00eancia subir nas classifica\u00e7\u00f5es de pesquisa. Portanto, agora \u00e9 essencial que seu site funcione t\u00e3o bem quanto <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/is-your-site-mobile-friendly\/\" target=\"_blank\">em um dispositivo m\u00f3vel<\/a> como em uma tela maior.<\/p>\n\n\n\n<p>Um bom ponto de partida \u00e9 garantir que o conte\u00fado multim\u00eddia do seu site possa ser visualizado em navegadores m\u00f3veis. Voc\u00ea tamb\u00e9m deve se certificar de que todo o texto seja leg\u00edvel, que a velocidade de carregamento seja alta e que os pop-ups usados sejam discretos. O Google <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly\" target=\"_blank\">Teste de compatibilidade com dispositivos m\u00f3veis<\/a> \u00e9 uma excelente maneira de avaliar a compatibilidade do seu site com dispositivos m\u00f3veis e obter algumas sugest\u00f5es para melhor\u00e1-lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Aproveite seus perfis de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">M\u00eddia social<\/a> \u00e9 uma das ferramentas mais poderosas de seu arsenal. Provavelmente, voc\u00ea j\u00e1 sabe como as plataformas sociais podem ser eficazes para comercializar seu conte\u00fado. Entretanto, talvez n\u00e3o saiba que a m\u00eddia social tamb\u00e9m pode ser uma maneira inteligente de impulsionar seu SEO.<\/p>\n\n\n\n<p>Muitos <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">os profissionais de marketing acreditam<\/a> que incluir links para o seu site por meio de contas de m\u00eddia social pode ter um impacto not\u00e1vel nas suas classifica\u00e7\u00f5es. Esses links ajudam os mecanismos de pesquisa a entender quais sites s\u00e3o mais populares e confi\u00e1veis e a decidir onde eles devem ser classificados para frases de palavras-chave relevantes.<\/p>\n\n\n\n<p>Al\u00e9m disso, o compartilhamento social contribui para uma <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">credibilidade da marca<\/a> da mesma forma que os links externos. Curtidas, compartilhamentos, favoritos, respostas e retweets s\u00e3o todos considerados <a href=\"https:\/\/memberpress.com\/pt\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">formas de compartilhamento social<\/a>e a melhor maneira de solicit\u00e1-los \u00e9 criando conte\u00fado com o qual seu p\u00fablico possa se envolver.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode tentar pedir diretamente aos seus seguidores que compartilhem conte\u00fado e at\u00e9 mesmo oferecer um incentivo para isso. Por exemplo, voc\u00ea pode realizar uma competi\u00e7\u00e3o ou oferecer um c\u00f3digo de desconto. Quando se trata de SEO, quanto mais atividades on-line estiverem centradas em sua marca, melhor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O SEO \u00e9 importante por v\u00e1rios motivos, mas \u00e9 especialmente relevante para pequenas empresas que desejam se estabelecer. Estrat\u00e9gias eficazes de SEO podem ajud\u00e1-lo a maximizar as classifica\u00e7\u00f5es SERP do seu site e a estabelecer a presen\u00e7a on-line da sua marca. Isso, por sua vez, pode levar a um aumento do tr\u00e1fego no site e a taxas de convers\u00e3o mais altas.<\/p>\n\n\n\n<p>Nesta postagem, discutimos tr\u00eas estrat\u00e9gias simples (por\u00e9m altamente eficazes) de SEO que podem beneficiar sua pequena empresa. Voc\u00ea vai querer:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Concentre-se em palavras-chave de cauda longa que imitem as consultas reais dos usu\u00e1rios.<\/li><li>Certifique-se de que seu site esteja totalmente otimizado para uso em dispositivos m\u00f3veis.<\/li><li>Use a m\u00eddia social para criar links para o seu conte\u00fado e incentivar o compartilhamento social.<br><\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem mais alguma d\u00favida sobre como realizar SEO de forma eficaz em uma pequena empresa? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-17406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. <\/p>","content":[{"type":"text","data":"Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why SEO Is Crucial for Small Businesses<\/h2>","content":"Por que o SEO \u00e9 crucial para pequenas empresas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second.<\/p>","content":[{"type":"text","data":"SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about.<\/p>","content":[{"type":"text","data":"There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.<\/p>","content":[{"type":"text","data":"Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic.<\/p>","content":[{"type":"text","data":"Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Key SEO Strategies for Small Businesses<\/h2>","content":"3 principais estrat\u00e9gias de SEO para pequenas empresas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that.<\/p>","content":[{"type":"text","data":"At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Focus on Long-Tail Keywords <\/h3>","content":"1. Foco em palavras-chave de cauda longa","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords.<\/p>","content":[{"type":"text","data":"SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\".<\/p>","content":[{"type":"text","data":"Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there.<\/p>","content":[{"type":"text","data":"In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long.<\/p>","content":[{"type":"text","data":"Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Build Mobile-Friendly Pages<\/h3>","content":"2. Crie p\u00e1ginas compat\u00edveis com dispositivos m\u00f3veis","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs.<\/p>","content":[{"type":"text","data":"Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen.<\/p>","content":[{"type":"text","data":"If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it.<\/p>","content":[{"type":"text","data":"A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Leverage Your Social Media Profiles<\/h3>","content":"3. Aproveite seus perfis de m\u00eddia social","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.<\/p>","content":[{"type":"text","data":"Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with.<\/p>","content":[{"type":"text","data":"What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. <\/p>","content":[{"type":"text","data":"You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates.<\/p>","content":[{"type":"text","data":"SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Concentre-se em palavras-chave de cauda longa que imitem as consultas reais dos usu\u00e1rios.<\/li><li>Certifique-se de que seu site esteja totalmente otimizado para uso em dispositivos m\u00f3veis.<\/li><li>Use a m\u00eddia social para criar links para o seu conte\u00fado e incentivar o compartilhamento social.<br><\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! <\/p>","content":[{"type":"text","data":"Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17467"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}