{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/","title":{"rendered":"3 principais estrat\u00e9gias de SEO para pequenas empresas"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) (abre em uma nova guia)\">Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> \u00e9 vital para qualquer site, mas \u00e9 particularmente importante para pequenas empresas. Entretanto, otimizar seu site n\u00e3o \u00e9 tarefa f\u00e1cil e pode exigir muita paci\u00eancia. Os propriet\u00e1rios de pequenas empresas geralmente j\u00e1 est\u00e3o trabalhando em sua capacidade total, o que deixa pouco tempo para essa tarefa adicional. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac48e17a968c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac48e17a968c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Por que o SEO \u00e9 crucial para pequenas empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 principais estrat\u00e9gias de SEO para pequenas empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Foco em palavras-chave de cauda longa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Crie p\u00e1ginas compat\u00edveis com dispositivos m\u00f3veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Aproveite seus perfis de m\u00eddia social<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 v\u00e1rias t\u00e1ticas simples de SEO que podem ser implementadas para desenvolver sua marca e impulsionar sua presen\u00e7a na pesquisa org\u00e2nica. Isso, por sua vez, pode levar a um aumento nas convers\u00f5es e na <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">tr\u00e1fego do site<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, explicaremos com mais detalhes por que a otimiza\u00e7\u00e3o de SEO \u00e9 importante. Tamb\u00e9m discutiremos algumas das principais estrat\u00e9gias que voc\u00ea pode implementar no site de sua pequena empresa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Por que o SEO \u00e9 crucial para pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO \u00e9 o processo usado para <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/what-is-seo\/\" target=\"_blank\">melhorar a posi\u00e7\u00e3o de um site<\/a> nas p\u00e1ginas de resultados de mecanismos de busca (SERPs). Os mecanismos de pesquisa categorizam as p\u00e1ginas da Web dispon\u00edveis e as classificam em ordem de qualidade e relev\u00e2ncia. Centenas de fatores s\u00e3o levados em conta para tomar essas decis\u00f5es, apesar do fato de que o processo normalmente leva menos de um segundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas coisas que voc\u00ea pode fazer para <a href=\"https:\/\/memberpress.com\/pt\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">aumentar suas classifica\u00e7\u00f5es<\/a>Por exemplo, incluir tags de cabe\u00e7alho em seu conte\u00fado e incentivar backlinks. O uso de palavras-chave tamb\u00e9m \u00e9 extremamente importante, pois elas informam aos mecanismos de pesquisa sobre o que \u00e9 o seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvimento de um <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">estrat\u00e9gia s\u00f3lida de SEO<\/a> para sua empresa pode ajudar a direcionar o tr\u00e1fego para seu site e melhorar suas taxas de convers\u00e3o. Isso \u00e9 especialmente importante para pequenas empresas que est\u00e3o apenas come\u00e7ando, j\u00e1 que direcionar o tr\u00e1fego de pesquisa org\u00e2nica pode ser uma maneira muito econ\u00f4mica de promover seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devido \u00e0 natureza do algoritmo do Google, as estrat\u00e9gias de SEO consideradas mais eficazes est\u00e3o sujeitas a mudan\u00e7as ao longo do tempo. Felizmente, por\u00e9m, h\u00e1 alguns \"grandes sucessos\" que provavelmente nunca perder\u00e3o sua magia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 principais estrat\u00e9gias de SEO para pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neste ponto, \u00e9 importante observar que uma classifica\u00e7\u00e3o alta nunca \u00e9 100% garantida. No entanto, ao elaborar cuidadosamente um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">estrat\u00e9gia s\u00f3lida de SEO<\/a>Se voc\u00ea n\u00e3o tiver uma boa classifica\u00e7\u00e3o, poder\u00e1 aumentar drasticamente suas chances de obter uma posi\u00e7\u00e3o elevada nas SERPs. As tr\u00eas t\u00e9cnicas a seguir ajudar\u00e3o voc\u00ea a fazer exatamente isso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Foco em palavras-chave de cauda longa <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Originalmente, os especialistas em SEO acreditavam que bastava segmentar as palavras-chave para chamar a aten\u00e7\u00e3o do Google. Entretanto, o SEO bem-sucedido agora depende especificamente de palavras-chave de cauda longa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Palavras-chave de cauda longa s\u00e3o frases mais precisas e que correspondem mais de perto \u00e0s consultas que seu p\u00fablico realmente far\u00e1. As pessoas tendem a pesquisar usando frases e ora\u00e7\u00f5es curtas, em vez de uma ou duas palavras. Por exemplo, em vez de pesquisar por \u201chospedagem na web\u201d, algu\u00e9m interessado em adquirir um plano pode digitar algo como \u201ccomo obter hospedagem na web\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, as palavras-chave de cauda longa refletem mais claramente o que o pesquisador realmente deseja, e \u00e9 exatamente isso que os mecanismos de pesquisa como o Google procuram. Acredita-se que essas frases enviem cerca de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% mais tr\u00e1fego<\/a> para sites e blogs, o que os torna uma solu\u00e7\u00e3o ideal para pequenas empresas que desejam divulgar seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, o processo de pesquisa e implementa\u00e7\u00e3o de palavras-chave de cauda longa \u00e9 o mesmo que o das palavras-chave mais tradicionais. O importante \u00e9 se concentrar em frases mais naturais, com tr\u00eas a seis palavras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Crie p\u00e1ginas compat\u00edveis com dispositivos m\u00f3veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Google agora classifica os sites que s\u00e3o compat\u00edveis com dispositivos m\u00f3veis acima daqueles que n\u00e3o s\u00e3o (em m\u00e9dia). Isso ocorre porque as pesquisas em dispositivos m\u00f3veis t\u00eam <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">ultrapassou as pesquisas em desktops<\/a> por uma margem significativa. Os usu\u00e1rios m\u00f3veis tamb\u00e9m representam <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">mais de 52,2% de todo o tr\u00e1fego da Web em todo o mundo<\/a>Por isso, \u00e9 importante considerar suas necessidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o site da sua pequena empresa n\u00e3o atender aos padr\u00f5es do Google, voc\u00ea corre o risco de perder clientes <em>e<\/em> visualiza\u00e7\u00f5es de p\u00e1gina e, em vez disso, ver sua concorr\u00eancia subir nas classifica\u00e7\u00f5es de pesquisa. Portanto, agora \u00e9 essencial que seu site funcione t\u00e3o bem quanto <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/is-your-site-mobile-friendly\/\" target=\"_blank\">em um dispositivo m\u00f3vel<\/a> como em uma tela maior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom ponto de partida \u00e9 garantir que o conte\u00fado multim\u00eddia do seu site possa ser visualizado em navegadores m\u00f3veis. Voc\u00ea tamb\u00e9m deve garantir que todo o texto esteja leg\u00edvel, que as velocidades de carregamento sejam altas e que quaisquer janelas pop-up utilizadas n\u00e3o sejam intrusivas. O Google\u2019s <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Teste de compatibilidade com dispositivos m\u00f3veis<\/a> \u00e9 uma excelente maneira de avaliar a compatibilidade do seu site com dispositivos m\u00f3veis e obter algumas sugest\u00f5es para melhor\u00e1-lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Aproveite seus perfis de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">M\u00eddia social<\/a> \u00e9 uma das ferramentas mais poderosas de seu arsenal. Provavelmente, voc\u00ea j\u00e1 sabe como as plataformas sociais podem ser eficazes para comercializar seu conte\u00fado. Entretanto, talvez n\u00e3o saiba que a m\u00eddia social tamb\u00e9m pode ser uma maneira inteligente de impulsionar seu SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">os profissionais de marketing acreditam<\/a> que incluir links para o seu site por meio de contas de m\u00eddia social pode ter um impacto not\u00e1vel nas suas classifica\u00e7\u00f5es. Esses links ajudam os mecanismos de pesquisa a entender quais sites s\u00e3o mais populares e confi\u00e1veis e a decidir onde eles devem ser classificados para frases de palavras-chave relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o compartilhamento nas redes sociais contribui para um <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/pt\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">credibilidade da marca<\/a> da mesma forma que os links externos. Curtidas, compartilhamentos, favoritos, respostas e retweets s\u00e3o todos considerados <a href=\"https:\/\/memberpress.com\/pt\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">formas de compartilhamento social<\/a>e a melhor maneira de solicit\u00e1-los \u00e9 criando conte\u00fado com o qual seu p\u00fablico possa se envolver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode tentar pedir diretamente aos seus seguidores que compartilhem conte\u00fado e at\u00e9 mesmo oferecer um incentivo para isso. Por exemplo, voc\u00ea pode organizar um concurso ou oferecer um c\u00f3digo de desconto. No que diz respeito ao SEO, quanto mais atividade online houver em torno da sua marca, melhor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O SEO \u00e9 importante por diversos motivos, mas \u00e9 especialmente relevante para pequenas empresas que buscam se estabelecer no mercado. Estrat\u00e9gias eficazes de SEO podem ajudar voc\u00ea a maximizar as posi\u00e7\u00f5es do seu site nas p\u00e1ginas de resultados dos mecanismos de busca (SERP) e a consolidar a presen\u00e7a da sua marca na internet. Isso, por sua vez, pode levar a um aumento no tr\u00e1fego do site e a melhores taxas de convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, discutimos tr\u00eas estrat\u00e9gias de SEO simples (mas altamente eficazes) que podem beneficiar sua pequena empresa. Voc\u00ea vai querer:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Concentre-se em palavras-chave de cauda longa que imitem as consultas reais dos usu\u00e1rios.<\/li><li>Certifique-se de que seu site esteja totalmente otimizado para uso em dispositivos m\u00f3veis.<\/li><li>Use a m\u00eddia social para criar links para o seu conte\u00fado e incentivar o compartilhamento social.<br><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem mais alguma d\u00favida sobre como realizar SEO de forma eficaz em uma pequena empresa? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":["post-17406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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