{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/","title":{"rendered":"3 Key SEO Strategies for Small Businesses"},"content":{"rendered":"\n<p><a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d77ab59f29b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d77ab59f29b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Why SEO Is Crucial for Small Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 Key SEO Strategies for Small Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Focus on Long-Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Build Mobile-Friendly Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Leverage Your Social Media Profiles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. <\/p>\n\n\n\n<p>In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Why SEO Is Crucial for Small Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second.<\/p>\n\n\n\n<p>There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about.<\/p>\n\n\n\n<p>Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.<\/p>\n\n\n\n<p>Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 Key SEO Strategies for Small Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Focus on Long-Tail Keywords <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords.<\/p>\n\n\n\n<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \u201c<a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">web hosting<\/a>\u201d, someone interested in buying a plan might enter something like \u201chow to get web hosting\u201d.<\/p>\n\n\n\n<p>In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there.<\/p>\n\n\n\n<p>Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Build Mobile-Friendly Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs.<\/p>\n\n\n\n<p>If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen.<\/p>\n\n\n\n<p>A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Leverage Your Social Media Profiles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.<\/p>\n\n\n\n<p>Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.<\/p>\n\n\n\n<p>What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with.<\/p>\n\n\n\n<p>You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates.<\/p>\n\n\n\n<p>In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>\n\n\n\n<p>Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-17406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. <\/p>","content":[{"type":"text","data":"Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why SEO Is Crucial for Small Businesses<\/h2>","content":"Why SEO Is Crucial for Small Businesses","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second.<\/p>","content":[{"type":"text","data":"SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about.<\/p>","content":[{"type":"text","data":"There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.<\/p>","content":[{"type":"text","data":"Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic.<\/p>","content":[{"type":"text","data":"Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Key SEO Strategies for Small Businesses<\/h2>","content":"3 Key SEO Strategies for Small Businesses","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that.<\/p>","content":[{"type":"text","data":"At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Focus on Long-Tail Keywords <\/h3>","content":"1. Focus on Long-Tail Keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords.<\/p>","content":[{"type":"text","data":"SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\".<\/p>","content":[{"type":"text","data":"Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there.<\/p>","content":[{"type":"text","data":"In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long.<\/p>","content":[{"type":"text","data":"Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Build Mobile-Friendly Pages<\/h3>","content":"2. Build Mobile-Friendly Pages","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs.<\/p>","content":[{"type":"text","data":"Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen.<\/p>","content":[{"type":"text","data":"If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it.<\/p>","content":[{"type":"text","data":"A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Leverage Your Social Media Profiles<\/h3>","content":"3. Leverage Your Social Media Profiles","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.<\/p>","content":[{"type":"text","data":"Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with.<\/p>","content":[{"type":"text","data":"What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. <\/p>","content":[{"type":"text","data":"You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates.<\/p>","content":[{"type":"text","data":"SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! <\/p>","content":[{"type":"text","data":"Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17467"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}