{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Oferta de uma associa\u00e7\u00e3o de teste (o bom e o ruim)"},"content":{"rendered":"<p>O que mais atrai uma multid\u00e3o como produtos e servi\u00e7os gratuitos? N\u00e3o muito! Afinal, a ideia \u00e9 vantajosa tanto para as empresas quanto para os consumidores. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d04c2a27d8b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d04c2a27d8b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Tipos de per\u00edodos de teste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >Que tipo de associa\u00e7\u00e3o de teste \u00e9 melhor?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Oferecer uma associa\u00e7\u00e3o de teste (o que \u00e9 bom)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Diminui o medo do compromisso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Cria sua lista de e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Teste de produto integrado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >P\u00fablico cativo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Oferecer uma associa\u00e7\u00e3o de teste (o ruim)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >Poss\u00edvel perda de dinheiro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Possibilidade de perda de tempo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Como propriet\u00e1rio de uma empresa, voc\u00ea tem a chance de apresentar seus produtos e servi\u00e7os a uma multid\u00e3o e, como consumidor, recebe algo gratuito. <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>permite que voc\u00ea configure todos os tipos de estruturas de pre\u00e7os, inclusive per\u00edodos de teste. \u00c9 claro que oferecer seu produto gratuitamente n\u00e3o \u00e9 isento de riscos, mas as coisas que valem a pena geralmente envolvem algum risco, certo?<\/p>\n\n\n\n<p>Oferecer uma associa\u00e7\u00e3o de teste em seu site n\u00e3o \u00e9 diferente. Nesta postagem, examinaremos os tipos de associa\u00e7\u00f5es de avalia\u00e7\u00e3o e apresentaremos um resumo dos pr\u00f3s e contras de oferecer uma. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Tipos de per\u00edodos de teste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 diferentes maneiras de oferecer um per\u00edodo de avalia\u00e7\u00e3o. Por exemplo, voc\u00ea pode oferecer aos clientes em potencial um per\u00edodo de teste gratuito de associa\u00e7\u00e3o - digamos, trinta dias de acesso gratuito ao seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Ou voc\u00ea pode oferecer uma avalia\u00e7\u00e3o de acesso limitado em que permite que os clientes em potencial examinem seu site de associa\u00e7\u00e3o, mas com uma quantidade limitada de recursos. Talvez voc\u00ea os restrinja ao n\u00edvel de entrada, ou talvez os deixe entrar no n\u00edvel intermedi\u00e1rio, mas restrinja o acesso a determinados recursos, como <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">cursos on-line<\/a> ou f\u00f3runs de discuss\u00e3o.<\/p>\n\n\n\n<p>Lembre-se tamb\u00e9m de que os per\u00edodos de avalia\u00e7\u00e3o n\u00e3o precisam ser gratuitos. Voc\u00ea pode oferecer per\u00edodos de avalia\u00e7\u00e3o com desconto ou oferecer um incentivo, como dar aos leads um m\u00eas de acesso gratuito se eles se comprometerem a comprar uma associa\u00e7\u00e3o. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>Que tipo de associa\u00e7\u00e3o de teste \u00e9 melhor?\u00a0<\/strong><\/h2>\n\n\n\n<p>Voc\u00ea deve levar em considera\u00e7\u00e3o tr\u00eas aspectos b\u00e1sicos, dependendo do tipo de produto ou servi\u00e7o que est\u00e1 oferecendo.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Primeiro, considere se o per\u00edodo de avalia\u00e7\u00e3o \u00e9 longo o suficiente. Os consumidores precisar\u00e3o de tempo suficiente para determinar se se beneficiar\u00e3o de seu produto ou servi\u00e7o. No caso de acesso limitado, voc\u00ea dever\u00e1 determinar se os recursos restritos s\u00e3o suficientes para que eles decidam se o produto ou servi\u00e7o \u00e9 adequado para eles.\u00a0<\/li><li>Em seguida, considere o aspecto financeiro. Voc\u00ea pode se dar ao luxo de oferecer produtos ou servi\u00e7os ou permitir acesso gratuito? Da mesma forma, a taxa com desconto vale o tempo que voc\u00ea levar\u00e1 para configurar um n\u00e3o cliente?<\/li><li>Por fim, quanto tempo voc\u00ea estima que ter\u00e1 de esperar para ver se os clientes de teste compram e se transformam em clientes? Como voc\u00ea sabe, tempo \u00e9 dinheiro quando se trata de neg\u00f3cios.<\/li><\/ol>\n\n\n\n<p>Ao avaliar cuidadosamente as respostas a essas perguntas, voc\u00ea ter\u00e1 mais condi\u00e7\u00f5es de determinar que tipo de oferta de teste funciona melhor para o seu modelo de neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Oferecer uma associa\u00e7\u00e3o de teste (o que \u00e9 bom)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como j\u00e1 discutimos, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">per\u00edodos de teste<\/a> colocar seu produto na frente de um p\u00fablico e dar a voc\u00ea a chance de provar como seus servi\u00e7os (e voc\u00ea!) s\u00e3o incr\u00edveis. Veja a seguir alguns dos benef\u00edcios disso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Diminui o medo do compromisso <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ao oferecer uma avalia\u00e7\u00e3o gratuita ou com taxa nominal, voc\u00ea permite que seu p\u00fablico veja o que est\u00e1 perdendo (seu servi\u00e7o ou produto) e diminui o medo de se comprometer, mostrando o que n\u00e3o pode ficar sem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Cria sua lista de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra vantagem \u00e9 que um lead que participa de uma avalia\u00e7\u00e3o gratuita (em oposi\u00e7\u00e3o a um lead de outra fonte) dedicou tempo para fazer login, configurar um perfil e visualizar o conte\u00fado dispon\u00edvel. Isso significa que \u00e9 mais prov\u00e1vel que eles permane\u00e7am no site por um longo per\u00edodo. Al\u00e9m disso, voc\u00ea obteve o endere\u00e7o de e-mail dele para comunica\u00e7\u00f5es futuras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Teste de produto integrado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os per\u00edodos de teste tamb\u00e9m s\u00e3o uma \u00f3tima oportunidade para solicitar feedback sobre seus servi\u00e7os e produtos. Voc\u00ea provavelmente obter\u00e1 \u00f3timos insights - \u00e9 marketing e teste de produto em um s\u00f3 lugar! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>P\u00fablico cativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os produtos e servi\u00e7os oferecidos durante um teste praticamente se vendem sozinhos, portanto, n\u00e3o \u00e9 necess\u00e1rio nenhum marketing ou persuas\u00e3o adicional - isto \u00e9, \u00e9 claro, desde que voc\u00ea tenha garantido que o que est\u00e1 oferecendo \u00e9 de primeira linha.<\/p>\n\n\n\n<p>No entanto, quando os leads estiverem pensando em aderir totalmente ao seu site de associa\u00e7\u00e3o durante o per\u00edodo de teste, voc\u00ea poder\u00e1 aproveitar a aten\u00e7\u00e3o deles oferecendo incentivos adicionais, como descontos em uma associa\u00e7\u00e3o anual, um desconto por indica\u00e7\u00e3o ou propina, ou talvez at\u00e9 mesmo acesso antecipado a um pr\u00f3ximo curso que voc\u00ea planeja lan\u00e7ar.\u00a0<\/p>\n\n\n\n<p>E se voc\u00ea precisar de mais um motivo para convenc\u00ea-lo a oferecer um per\u00edodo de teste, \u00e9 este: os clientes que experimentam seu servi\u00e7o antes de comprar j\u00e1 sabem o que est\u00e3o recebendo quando realmente fazem a compra, portanto, suas expectativas e satisfa\u00e7\u00e3o j\u00e1 foram atendidas. (Agora \u00e9 s\u00f3 continuar assim!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Oferecer uma associa\u00e7\u00e3o de teste (o ruim)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora pare\u00e7a que os pr\u00f3s s\u00e3o infinitos, h\u00e1 definitivamente algumas desvantagens quando se trata de per\u00edodos de teste. Provavelmente, a mais gritante est\u00e1 relacionada ao dinheiro. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>Poss\u00edvel perda de dinheiro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea n\u00e3o deve apenas considerar se pode pagar, mas tamb\u00e9m deve ser cauteloso com aqueles que t\u00eam toda a inten\u00e7\u00e3o de aceitar sua oferta, mas que n\u00e3o t\u00eam nenhuma inten\u00e7\u00e3o de se inscrever em seu site de associa\u00e7\u00e3o. \u00c9 por isso que \u00e9 importante considerar os riscos de permitir o acesso de n\u00e3o membros ao seu conte\u00fado.<\/p>\n\n\n\n<p>Uma solu\u00e7\u00e3o \u00e0 prova de falhas que voc\u00ea pode implementar \u00e9 seguir o caminho da taxa com desconto em vez do caminho gratuito, especialmente se estiver oferecendo uma avalia\u00e7\u00e3o de alguns de seus conte\u00fados mais valiosos. <\/p>\n\n\n\n<p>Como voc\u00ea precisar\u00e1 coletar informa\u00e7\u00f5es pessoais e de pagamento ao emitir a fatura da associa\u00e7\u00e3o de avalia\u00e7\u00e3o, muitos dos que est\u00e3o querendo um brinde desistir\u00e3o sabendo que precisam fornecer essas informa\u00e7\u00f5es e que precisam entrar em contato com voc\u00ea para cancelar a associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Possibilidade de perda de tempo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outra desvantagem est\u00e1 relacionada ao tempo. Se sua <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">O per\u00edodo de teste n\u00e3o \u00e9 suficientemente longo<\/a> para que algu\u00e9m realmente forme uma opini\u00e3o sobre o seu servi\u00e7o, voc\u00ea e a pessoa perder\u00e3o tempo. <\/p>\n\n\n\n<p>Mas pode ser necess\u00e1rio fazer algumas tentativas e erros para aperfei\u00e7oar o ponto ideal de quanto tempo um per\u00edodo de teste deve durar com base no produto ou servi\u00e7o que voc\u00ea est\u00e1 oferecendo. Sua melhor aposta \u00e9 pedir feedback quando fizer o acompanhamento do lead. Basta perguntar se ele sentiu que teve tempo suficiente para formular uma decis\u00e3o.<\/p>\n\n\n\n<p><strong><em>Agora \u00e9 sua vez:<\/em><\/strong> <em>Voc\u00ea ofereceu um per\u00edodo de teste? Quais foram os pr\u00f3s? Os contras? Que conselho voc\u00ea pode dar aos leitores que desejam lan\u00e7ar sua primeira avalia\u00e7\u00e3o gratuita? Ou voc\u00ea tem mais perguntas sobre como oferecer uma avalia\u00e7\u00e3o de associa\u00e7\u00e3o? Diga-nos nos coment\u00e1rios.<\/em><\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":{"0":"post-17434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-marketing","10":"tag-trials","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. 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Not much! After all, the idea is a win-win for both businesses and consumers. <\/p>","content":[{"type":"text","data":"What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?<\/p>","content":[{"type":"text","data":"As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!<\/p>","content":[{"type":"text","data":"Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><strong>Types of Trial Periods<\/strong><\/h2>","content":"Tipos de per\u00edodos de teste","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. <\/p>","content":[{"type":"text","data":"There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards.<\/p>","content":[{"type":"text","data":"Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;<\/p>","content":[{"type":"text","data":"Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>What Type of Trial Membership is Best?&nbsp;<\/strong><\/h2>","content":"Que tipo de associa\u00e7\u00e3o de teste \u00e9 melhor?&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;<\/p>","content":[{"type":"text","data":"You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>First, consider whether the trial period is long enough. Consumers will need enough time to determine whether they'll benefit from your product or service. On the limited-access side, you'll want to determine if the restricted resources are enough for them to decide if your product or service is a good fit for them.&nbsp;<\/li><li>Next, consider the financial aspect. Can you afford to give away products or services or allow free access? Similarly, is the discounted fee worth the time it'll take to take to get a non-client set up?<\/li><li>Finally, how long do you estimate you'll have to wait to see if trial customers buy and turn into clients? As you know, time is money when it comes to business.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Primeiro, considere se o per\u00edodo de avalia\u00e7\u00e3o \u00e9 longo o suficiente. Os consumidores precisar\u00e3o de tempo suficiente para determinar se se beneficiar\u00e3o de seu produto ou servi\u00e7o. No caso de acesso limitado, voc\u00ea dever\u00e1 determinar se os recursos restritos s\u00e3o suficientes para que eles decidam se o produto ou servi\u00e7o \u00e9 adequado para eles.&nbsp;<\/li><li>Em seguida, considere o aspecto financeiro. Voc\u00ea pode se dar ao luxo de oferecer produtos ou servi\u00e7os ou permitir acesso gratuito? Da mesma forma, a taxa com desconto vale o tempo que voc\u00ea levar\u00e1 para configurar um n\u00e3o cliente?<\/li><li>Por fim, quanto tempo voc\u00ea estima que ter\u00e1 de esperar para ver se os clientes de teste compram e se transformam em clientes? Como voc\u00ea sabe, tempo \u00e9 dinheiro quando se trata de neg\u00f3cios.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model.<\/p>","content":[{"type":"text","data":"By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><strong>Offering a Trial Membership (The Good)<\/strong><\/h2>","content":"Oferecer uma associa\u00e7\u00e3o de teste (o que \u00e9 bom)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that.<\/p>","content":[{"type":"text","data":"As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\">Eases fear of commitment <\/h3>","content":"Diminui o medo do compromisso","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without.<\/p>","content":[{"type":"text","data":"By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\">Builds your email list<\/h3>","content":"Cria sua lista de e-mails","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications.<\/p>","content":[{"type":"text","data":"Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\">Built-in product testing<\/h3>","content":"Teste de produto integrado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! <\/p>","content":[{"type":"text","data":"Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"captive-audience\">Captive audience<\/h3>","content":"P\u00fablico cativo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch.<\/p>","content":[{"type":"text","data":"The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;<\/p>","content":[{"type":"text","data":"However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)<\/p>","content":[{"type":"text","data":"And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><strong>Offering a Trial Membership (The Bad)<\/strong><\/h2>","content":"Oferecer uma associa\u00e7\u00e3o de teste (o ruim)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. <\/p>","content":[{"type":"text","data":"Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\">Potential loss of money<\/h3>","content":"Poss\u00edvel perda de dinheiro","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content.<\/p>","content":[{"type":"text","data":"Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. <\/p>","content":[{"type":"text","data":"One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership.<\/p>","content":[{"type":"text","data":"Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\">Potential for wasted time<\/h3>","content":"Possibilidade de perda de tempo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. <\/p>","content":[{"type":"text","data":"Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision.<\/p>","content":[{"type":"text","data":"But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em><\/p>","content":[{"type":"text","data":"<strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17434"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}