{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Oferta de uma associa\u00e7\u00e3o de teste (o bom e o ruim)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O que mais atrai uma multid\u00e3o como produtos e servi\u00e7os gratuitos? N\u00e3o muito! Afinal, a ideia \u00e9 vantajosa tanto para as empresas quanto para os consumidores. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abf6952b5420\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abf6952b5420\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Tipos de per\u00edodos de teste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >Que tipo de associa\u00e7\u00e3o de teste \u00e9 melhor?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Oferecer uma associa\u00e7\u00e3o de teste (o que \u00e9 bom)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Diminui o medo do compromisso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Cria sua lista de e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Teste de produto integrado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >P\u00fablico cativo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Oferecer uma associa\u00e7\u00e3o de teste (o ruim)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >Poss\u00edvel perda de dinheiro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Possibilidade de perda de tempo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma empresa, voc\u00ea tem a chance de apresentar seus produtos e servi\u00e7os a uma multid\u00e3o e, como consumidor, recebe algo gratuito. <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>permite que voc\u00ea configure todos os tipos de estruturas de pre\u00e7os, inclusive per\u00edodos de teste. \u00c9 claro que oferecer seu produto gratuitamente n\u00e3o \u00e9 isento de riscos, mas as coisas que valem a pena geralmente envolvem algum risco, certo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oferecer uma assinatura experimental no seu site n\u00e3o \u00e9 diferente. Nesta postagem, vamos abordar os tipos de assinaturas experimentais e apresentar um resumo das vantagens e desvantagens de oferecer uma. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Tipos de per\u00edodos de teste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 diferentes maneiras de oferecer um per\u00edodo de avalia\u00e7\u00e3o. Por exemplo, voc\u00ea pode oferecer aos clientes em potencial um per\u00edodo de teste gratuito de associa\u00e7\u00e3o - digamos, trinta dias de acesso gratuito ao seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou voc\u00ea pode oferecer uma avalia\u00e7\u00e3o de acesso limitado em que permite que os clientes em potencial examinem seu site de associa\u00e7\u00e3o, mas com uma quantidade limitada de recursos. Talvez voc\u00ea os restrinja ao n\u00edvel de entrada, ou talvez os deixe entrar no n\u00edvel intermedi\u00e1rio, mas restrinja o acesso a determinados recursos, como <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Apresenta\u00e7\u00e3o dos cursos MemberPress\">cursos on-line<\/a> ou f\u00f3runs de discuss\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se tamb\u00e9m de que os per\u00edodos de teste n\u00e3o precisam ser gratuitos. Voc\u00ea pode oferecer per\u00edodos de teste com desconto ou oferecer um incentivo, como dar aos clientes em potencial um m\u00eas de acesso gratuito caso se comprometam a adquirir uma assinatura. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><span class=\"ez-toc-section\" id=\"What_Type_of_Trial_Membership_is_Best\"><\/span><strong>Que tipo de associa\u00e7\u00e3o de teste \u00e9 melhor?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante levar em considera\u00e7\u00e3o tr\u00eas aspectos b\u00e1sicos, dependendo do tipo de produto ou servi\u00e7o que voc\u00ea estiver oferecendo.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Primeiro, avalie se o per\u00edodo de teste \u00e9 longo o suficiente. Os consumidores precisar\u00e3o de tempo suficiente para determinar se se beneficiar\u00e3o do seu produto ou servi\u00e7o. No que diz respeito ao acesso limitado, voc\u00ea dever\u00e1 determinar se os recursos restritos s\u00e3o suficientes para que eles decidam se o seu produto ou servi\u00e7o \u00e9 adequado para eles.&nbsp;<\/li><li>Em seguida, considere o aspecto financeiro. Voc\u00ea tem condi\u00e7\u00f5es de oferecer produtos ou servi\u00e7os gratuitamente ou permitir acesso gratuito? Da mesma forma, o desconto na taxa compensa o tempo que levar\u00e1 para dar in\u00edcio aos servi\u00e7os de um n\u00e3o cliente?<\/li><li>Por fim, quanto tempo voc\u00ea estima que ter\u00e1 que esperar para saber se os clientes em per\u00edodo de teste v\u00e3o comprar e se tornar clientes efetivos? Como voc\u00ea sabe, tempo \u00e9 dinheiro quando se trata de neg\u00f3cios.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ao avaliar cuidadosamente as respostas a essas perguntas, voc\u00ea ter\u00e1 mais condi\u00e7\u00f5es de determinar que tipo de oferta de teste funciona melhor para o seu modelo de neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Oferecer uma associa\u00e7\u00e3o de teste (o que \u00e9 bom)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 discutimos, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">per\u00edodos de teste<\/a> colocar seu produto na frente de um p\u00fablico e dar a voc\u00ea a chance de provar como seus servi\u00e7os (e voc\u00ea!) s\u00e3o incr\u00edveis. Veja a seguir alguns dos benef\u00edcios disso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Diminui o medo do compromisso <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao oferecer um per\u00edodo de teste gratuito ou por uma taxa simb\u00f3lica, voc\u00ea permite que seu p\u00fablico perceba o que est\u00e1 perdendo (seu servi\u00e7o ou produto) e ameniza o medo de compromisso, mostrando a ele aquilo sem o qual n\u00e3o consegue viver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Cria sua lista de e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra vantagem \u00e9 que um cliente potencial que participa de um teste gratuito (em compara\u00e7\u00e3o com um cliente potencial proveniente de outra fonte) dedicou tempo para fazer login, criar um perfil e acessar o conte\u00fado dispon\u00edvel. Isso significa que \u00e9 mais prov\u00e1vel que ele permane\u00e7a com voc\u00ea a longo prazo. Al\u00e9m disso, voc\u00ea obteve o endere\u00e7o de e-mail dele para comunica\u00e7\u00f5es futuras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Teste de produto integrado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os per\u00edodos de teste tamb\u00e9m s\u00e3o uma \u00f3tima oportunidade para solicitar feedback sobre seus servi\u00e7os e produtos. Voc\u00ea provavelmente obter\u00e1 \u00f3timos insights - \u00e9 marketing e teste de produto em um s\u00f3 lugar! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>P\u00fablico cativo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os produtos e servi\u00e7os oferecidos durante um per\u00edodo de teste praticamente se vendem sozinhos; portanto, n\u00e3o \u00e9 necess\u00e1rio nenhum esfor\u00e7o adicional de marketing ou persuas\u00e3o \u2014 isto \u00e9, \u00e9 claro, desde que voc\u00ea tenha se certificado de que o que est\u00e1 oferecendo \u00e9 de primeira qualidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, quando os leads estiverem pensando em aderir totalmente ao seu site de associa\u00e7\u00e3o durante o per\u00edodo de teste, voc\u00ea poder\u00e1 aproveitar a aten\u00e7\u00e3o deles oferecendo incentivos adicionais, como descontos em uma associa\u00e7\u00e3o anual, um desconto por indica\u00e7\u00e3o ou propina, ou talvez at\u00e9 mesmo acesso antecipado a um pr\u00f3ximo curso que voc\u00ea planeja lan\u00e7ar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E se voc\u00ea precisar de mais um motivo para se convencer a oferecer um per\u00edodo de teste, \u00e9 este: os clientes que experimentam seu servi\u00e7o antes de comprar j\u00e1 sabem o que v\u00e3o receber quando realmente fizerem a compra, ent\u00e3o suas expectativas e satisfa\u00e7\u00e3o j\u00e1 est\u00e3o atendidas. (Agora \u00e9 s\u00f3 continuar assim!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Oferecer uma associa\u00e7\u00e3o de teste (o ruim)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora pare\u00e7a que os pr\u00f3s s\u00e3o infinitos, h\u00e1 definitivamente algumas desvantagens quando se trata de per\u00edodos de teste. Provavelmente, a mais gritante est\u00e1 relacionada ao dinheiro. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>Poss\u00edvel perda de dinheiro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o deve apenas avaliar se tem condi\u00e7\u00f5es financeiras para isso, mas tamb\u00e9m deve ter cuidado com aqueles que t\u00eam toda a inten\u00e7\u00e3o de aceitar sua oferta, mas que n\u00e3o t\u00eam a menor inten\u00e7\u00e3o de se inscrever no seu site de assinaturas. \u00c9 por isso que \u00e9 importante levar em conta os riscos de permitir que n\u00e3o assinantes tenham acesso ao seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia infal\u00edvel que voc\u00ea pode adotar \u00e9 optar por uma tarifa com desconto em vez da op\u00e7\u00e3o gratuita, especialmente se estiver oferecendo um per\u00edodo de teste para alguns dos seus conte\u00fados mais valiosos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea precisar\u00e1 coletar informa\u00e7\u00f5es de pagamento e dados pessoais ao emitir a fatura da assinatura de teste, muitas pessoas que est\u00e3o apenas interessadas em obter algo de gra\u00e7a desistir\u00e3o ao saber que precisam fornecer essas informa\u00e7\u00f5es e que precisam entrar em contato com voc\u00ea para cancelar a assinatura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Possibilidade de perda de tempo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra desvantagem est\u00e1 relacionada ao tempo. Se sua <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">O per\u00edodo de teste n\u00e3o \u00e9 suficientemente longo<\/a> para que algu\u00e9m realmente forme uma opini\u00e3o sobre o seu servi\u00e7o, voc\u00ea e a pessoa perder\u00e3o tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas pode ser necess\u00e1rio passar por algumas tentativas e erros para encontrar o ponto ideal quanto \u00e0 dura\u00e7\u00e3o do per\u00edodo de teste, dependendo do produto ou servi\u00e7o que voc\u00ea est\u00e1 oferecendo. O melhor a fazer \u00e9 pedir feedback quando entrar em contato com o cliente em potencial. Basta perguntar se ele achou que teve tempo suficiente para tomar uma decis\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Agora \u00e9 a sua vez:<\/em><\/strong> <em>Voc\u00ea ofereceu um per\u00edodo de teste? Quais foram os pr\u00f3s? Os contras? Que conselho voc\u00ea pode dar aos leitores que desejam lan\u00e7ar sua primeira avalia\u00e7\u00e3o gratuita? Ou voc\u00ea tem mais perguntas sobre como oferecer uma avalia\u00e7\u00e3o de associa\u00e7\u00e3o? Diga-nos nos coment\u00e1rios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":["post-17434","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","tag-trials","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. 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