{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/","title":{"rendered":"Como usar o Google AdSense (para iniciantes)"},"content":{"rendered":"<p>Para muitas pessoas, administrar um site se tornou uma carreira. No entanto, horas em tempo integral nem sempre resultam em remunera\u00e7\u00e3o em tempo integral. Colocar an\u00fancios em seu website pode ser uma maneira inteligente de obter uma renda extra, mas pode ser dif\u00edcil encontrar an\u00fancios que sejam relevantes para seu p\u00fablico.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a26406b22d65\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26406b22d65\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >Uma introdu\u00e7\u00e3o ao Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#How_It_Works\" >Como funciona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#How_to_Get_Started\" >Como come\u00e7ar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 maneiras de maximizar seus ganhos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Coloque seus an\u00fancios com cuidado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Criar conte\u00fado de qualidade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Para facilitar seu trabalho, <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> \u00e9 um programa de publicidade de custo por clique (CPC) que permite que voc\u00ea encontre an\u00fancios adequados de forma r\u00e1pida e f\u00e1cil. As mensagens que respondem diretamente \u00e0s necessidades do seu mercado-alvo t\u00eam maior probabilidade de serem clicadas, o que significa que voc\u00ea geralmente recebe um pagamento maior.<\/p>\n\n\n\n<p>Nesta postagem, apresentaremos a voc\u00ea o Google AdSense. Tamb\u00e9m ofereceremos algumas dicas \u00fateis sobre a melhor forma de us\u00e1-lo em sua empresa. <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site de associa\u00e7\u00e3o ou qualquer outro tipo de site. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>Uma introdu\u00e7\u00e3o ao Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Colocar an\u00fancios em seu site \u00e9 uma maneira inteligente de gerar uma fonte secund\u00e1ria de renda. \u00c9 tamb\u00e9m uma estrat\u00e9gia simples e amplamente automatizada, desde que voc\u00ea tenha as ferramentas certas. \u00c9 aqui que <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> entra em a\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"O site do Google AdSense.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Esse produto do Google permite que voc\u00ea coloque an\u00fancios direcionados em seu blog ou site e ganhe dinheiro com eles. H\u00e1 cerca de 14 milh\u00f5es de sites que exibem esse tipo de an\u00fancio, portanto, \u00e9 muito prov\u00e1vel que voc\u00ea j\u00e1 os tenha encontrado. Como se v\u00ea, implement\u00e1-los em seu pr\u00f3prio site n\u00e3o \u00e9 dif\u00edcil.<\/p>\n\n\n\n<p>Os editores do AdSense fazem isso o tempo todo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>Como funciona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando os anunciantes pagam ao Google para veicular an\u00fancios para suas empresas (com o <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> ), eles podem optar por incluir seu conte\u00fado na Rede de Display do Google. Se fizerem isso, seus an\u00fancios estar\u00e3o qualificados para serem exibidos em \"slots\" nos websites participantes.<\/p>\n\n\n\n<p>Se o AdSense estiver ativo em seu site, voc\u00ea poder\u00e1 decidir onde esses espa\u00e7os ser\u00e3o colocados. Em seguida, o Google veicular\u00e1 an\u00fancios nessas posi\u00e7\u00f5es, com base no assunto de seu site e conte\u00fado. O sistema foi projetado para encontrar automaticamente empresas que correspondam bem ao seu nicho e p\u00fablico-alvo.<\/p>\n\n\n\n<p>O resultado \u00e9 que seus an\u00fancios t\u00eam maior probabilidade de serem clicados do que se voc\u00ea exibisse an\u00fancios aleat\u00f3rios. Por sua vez, suas chances de receber um pagamento maior s\u00e3o maiores. Obviamente, o aumento da receita n\u00e3o \u00e9 o \u00fanico benef\u00edcio do uso do AdSense. A inclus\u00e3o de an\u00fancios altamente segmentados tamb\u00e9m pode ajud\u00e1-lo a fornecer um servi\u00e7o mais personalizado para seus clientes.<\/p>\n\n\n\n<p>Al\u00e9m disso, o processo \u00e9 quase todo automatizado, o que economiza muito tempo. Al\u00e9m disso, sua ades\u00e3o \u00e9 totalmente gratuita, o que a torna uma op\u00e7\u00e3o perfeita para pequenas empresas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>Como come\u00e7ar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naturalmente, voc\u00ea precisar\u00e1 configurar o Google AdSense antes de come\u00e7ar a receber os benef\u00edcios. A boa not\u00edcia \u00e9 que esse \u00e9 um processo relativamente simples.<\/p>\n\n\n\n<p>Primeiro, voc\u00ea precisar\u00e1 <a aria-label=\"inscrever-se em uma conta do AdSense (abre em uma nova guia)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">Registre-se em uma conta<\/a>. Se voc\u00ea tiver uma conta empresarial do Google, poder\u00e1 us\u00e1-la. Em seguida, ser\u00e1 necess\u00e1rio fornecer algumas informa\u00e7\u00f5es de contato, incluindo seu endere\u00e7o de pagamento e n\u00famero de telefone.<\/p>\n\n\n\n<p>Quando tudo isso estiver resolvido, voc\u00ea poder\u00e1 criar seu primeiro an\u00fancio. Navegue at\u00e9 <em>An\u00fancios<\/em>e selecione <em>Unidades de an\u00fancio<\/em>. Voc\u00ea pode ent\u00e3o clicar em <em>+Novo bloco de an\u00fancios<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"A p\u00e1gina Unidades de an\u00fancio no Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Em seguida, voc\u00ea pode <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">escolher o tipo de an\u00fancio<\/a> que voc\u00ea gostaria de usar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"Uma sele\u00e7\u00e3o das diferentes op\u00e7\u00f5es de an\u00fancios.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>O <em>An\u00fancios de texto e display <\/em>lhe dar\u00e1 acesso ao maior n\u00famero poss\u00edvel de an\u00fancios, portanto, vamos usar essa op\u00e7\u00e3o como exemplo. Na pr\u00f3xima p\u00e1gina, voc\u00ea pode escolher um nome para seu an\u00fancio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"A p\u00e1gina de personaliza\u00e7\u00e3o do an\u00fancio. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Seu p\u00fablico-alvo n\u00e3o ver\u00e1 esse nome, portanto, tente escolher algo descritivo e facilmente identific\u00e1vel. A partir da\u00ed, voc\u00ea pode definir as dimens\u00f5es do an\u00fancio, embora seja mais seguro manter um dos tamanhos recomendados.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode personalizar as configura\u00e7\u00f5es opcionais da maneira que desejar, para ajustar ainda mais seus an\u00fancios. Quando terminar, clique em\u00a0<em>Salvar e obter o c\u00f3digo\u00a0<\/em>na parte inferior da tela. Isso salvar\u00e1 suas configura\u00e7\u00f5es de an\u00fancio e fornecer\u00e1 um c\u00f3digo exclusivo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"O c\u00f3digo que voc\u00ea receber\u00e1. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Depois disso, tudo o que voc\u00ea precisa fazer \u00e9 adicionar esse c\u00f3digo ao seu site WordPress. As etapas exatas a serem seguidas dependem de onde voc\u00ea deseja que seus an\u00fancios sejam exibidos. A barra lateral \u00e9 uma posi\u00e7\u00e3o particularmente eficaz, portanto, adicionaremos a nossa nessa posi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Primeiro, navegue at\u00e9 <em>Apar\u00eancia &gt; Widgets<\/em> em seu painel do WordPress. Em seguida, voc\u00ea pode adicionar um <em>HTML personalizado<\/em> arrastando um widget para a barra lateral do seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Seu c\u00f3digo do AdSense quando inserido em um widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p>Tudo o que voc\u00ea precisa fazer em seguida \u00e9 colar o c\u00f3digo do an\u00fancio e salvar o widget. Obviamente, n\u00e3o se esque\u00e7a de verificar a apar\u00eancia de seu an\u00fancio no front-end:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"Um exemplo de an\u00fancios do Google em um site.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p>O c\u00f3digo acessar\u00e1 todas as informa\u00e7\u00f5es relevantes de sua conta do AdSense e come\u00e7ar\u00e1 a exibir an\u00fancios do tamanho e tipo apropriados. Voc\u00ea sempre pode voltar \u00e0 sua conta e adaptar o an\u00fancio conforme necess\u00e1rio, e pode adicionar quantos an\u00fancios quiser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 maneiras de maximizar seus ganhos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea est\u00e1 pronto, o verdadeiro trabalho pode come\u00e7ar. Embora esse programa possa ser incrivelmente ben\u00e9fico para o seu site, voc\u00ea dever\u00e1 adotar algumas estrat\u00e9gias importantes para tirar o m\u00e1ximo proveito dele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Coloque seus an\u00fancios com cuidado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O posicionamento do an\u00fancio \u00e9 uma \u00e1rea importante a ser considerada, pois v\u00e1rios posicionamentos podem gerar resultados diferentes. A exibi\u00e7\u00e3o de an\u00fancios em \u00e1reas priorit\u00e1rias pode aumentar a probabilidade de os usu\u00e1rios interagirem com eles.<\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios posicionamentos que s\u00e3o considerados eficazes, como logo abaixo do t\u00edtulo inicial do conte\u00fado de uma p\u00e1gina ou no meio de um artigo. Para tornar a decis\u00e3o um pouco mais f\u00e1cil, o Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">divulgou um mapa de calor<\/a> de locais ideais:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"O mapa de calor do Google AdSense.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Independentemente do local escolhido, \u00e9 importante sempre ter em mente que o <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">pol\u00edticas do programa<\/a> em mente. N\u00e3o fazer isso pode resultar em um banimento de sua conta.<\/p>\n\n\n\n<p>Acima de tudo, \u00e9 fundamental garantir que o posicionamento do an\u00fancio n\u00e3o afete a experi\u00eancia do usu\u00e1rio no site. Em outras palavras, evite sobrecarregar suas p\u00e1ginas com an\u00fancios, pois os visitantes provavelmente achar\u00e3o essa estrat\u00e9gia desinteressante. Poucos an\u00fancios por p\u00e1gina podem ser muito \u00fateis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Criar conte\u00fado de qualidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O Google AdSense baseia os an\u00fancios que coloca em seu site no foco do seu conte\u00fado. Portanto, se voc\u00ea quiser an\u00fancios adequados ao seu p\u00fablico, precisar\u00e1 criar um conte\u00fado bem direcionado.<\/p>\n\n\n\n<p>Para isso, voc\u00ea precisa ter um mercado-alvo claro em mente. Embora isso seja algo que voc\u00ea provavelmente tenha decidido ao criar seu website inicialmente, \u00e9 importante ajustar seu foco \u00e0 medida que sua empresa continua a crescer.<\/p>\n\n\n\n<p>H\u00e1 muitas maneiras diferentes de fazer isso, mas uma das melhores \u00e9 <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma buyer persona clara<\/a>. Isso permitir\u00e1 que voc\u00ea defina cuidadosamente seu cliente ideal e, em seguida, crie um conte\u00fado que atenda \u00e0s necessidades dele.<\/p>\n\n\n\n<p>Se voc\u00ea dedicar tempo a esse processo, o Google AdSense poder\u00e1 fornecer an\u00fancios mais relevantes para o conte\u00fado do seu website. Esses tipos de an\u00fancios t\u00eam maior probabilidade de serem clicados pelos usu\u00e1rios, o que, consequentemente, aumenta sua receita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 \u00fatil poder gerar dinheiro por meio de seu site, e a publicidade CPC pode ser uma maneira perfeita de fazer isso. Em particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Google AdSense<\/a> permite que voc\u00ea coloque an\u00fancios altamente segmentados em seu site, o que significa que voc\u00ea pode oferecer uma experi\u00eancia mais personalizada para seus visitantes (e, como resultado, aumentar sua receita).<\/p>\n\n\n\n<p>Depois de configurar as coisas em seu site, h\u00e1 algumas maneiras de maximizar seus benef\u00edcios:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Coloque seus an\u00fancios onde eles ser\u00e3o mais eficazes.<\/li><li>Produza conte\u00fado de qualidade que atenda \u00e0s necessidades de seu mercado-alvo.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem mais alguma d\u00favida sobre como ganhar dinheiro com o AdSense? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":{"0":"post-17446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tools","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. 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18:31:18","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:17","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/tools\/\" title=\"Tools\">Tools<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google AdSense (For Beginners)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Tools","link":"https:\/\/memberpress.com\/pt\/blog\/category\/tools\/"},{"label":"How to Use Google AdSense (For Beginners)","link":"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.<\/p>","content":[{"type":"text","data":"For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>","content":[{"type":"text","data":"To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to Google AdSense<\/h2>","content":"Uma introdu\u00e7\u00e3o ao Google AdSense","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play.<\/p>","content":[{"type":"text","data":"Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"The Google AdSense website.\" class=\"wp-image-17502\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","data":{"alt":"The Google AdSense website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","align":"center"},"style":{"width":2718,"height":1100,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult.<\/p>","content":[{"type":"text","data":"This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>AdSense publishers do it all the time!<\/p>","content":[{"type":"text","data":"AdSense publishers do it all the time!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How It Works<\/h2>","content":"Como funciona","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites.<\/p>","content":[{"type":"text","data":"When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>","content":[{"type":"text","data":"If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.<\/p>","content":[{"type":"text","data":"The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses.<\/p>","content":[{"type":"text","data":"Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Get Started<\/h2>","content":"Como come\u00e7ar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process.<\/p>","content":[{"type":"text","data":"Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>","content":[{"type":"text","data":"First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:<\/p>","content":[{"type":"text","data":"Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"The Ad Units page on Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","data":{"alt":"The Ad Units page on Google AdSense.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","align":"center"},"style":{"width":"768px","height":"168px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:<\/p>","content":[{"type":"text","data":"Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"A selection of the different ad options.\" class=\"wp-image-17490\" width=\"768\" height=\"326\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","data":{"alt":"A selection of the different ad options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","align":"center"},"style":{"width":"768px","height":"326px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:<\/p>","content":[{"type":"text","data":"The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"The ad customization page. \" class=\"wp-image-17491\" width=\"768\" height=\"542\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","data":{"alt":"The ad customization page. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","align":"center"},"style":{"width":"768px","height":"542px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.<\/p>","content":[{"type":"text","data":"Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:<\/p>","content":[{"type":"text","data":"You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"The code you'll receive. \" class=\"wp-image-17492\" width=\"768\" height=\"571\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","data":{"alt":"The code you'll receive. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","align":"center"},"style":{"width":"768px","height":"571px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.<\/p>","content":[{"type":"text","data":"After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:<\/p>","content":[{"type":"text","data":"First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Your AdSense code when inserted into a widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","data":{"alt":"Your AdSense code when inserted into a widget.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","align":"center"},"style":{"width":"438px","height":"500px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:<\/p>","content":[{"type":"text","data":"All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"An example of Google ads on a website.\" class=\"wp-image-17503\" width=\"414\" height=\"768\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","data":{"alt":"An example of Google ads on a website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","align":"center"},"style":{"width":"414px","height":"768px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.<\/p>","content":[{"type":"text","data":"The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2 Ways to Maximize Your Earnings<\/h2>","content":"2 maneiras de maximizar seus ganhos","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it.<\/p>","content":[{"type":"text","data":"Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Place Your Ads Carefully<\/strong><\/h3>","content":"1. Coloque seus an\u00fancios com cuidado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.<\/p>","content":[{"type":"text","data":"Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:<\/p>","content":[{"type":"text","data":"There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"The Google AdSense heat map.\" class=\"wp-image-17447\" width=\"385\" height=\"512\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","data":{"linkSrc":"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg","alt":"The Google AdSense heat map.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","targetBlank":true,"linkDestination":"custom","align":"center"},"style":{"width":"385px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account.<\/p>","content":[{"type":"text","data":"Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>","content":[{"type":"text","data":"Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Create Quality Content<\/strong><\/h3>","content":"2. Criar conte\u00fado de qualidade","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>","content":[{"type":"text","data":"Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>","content":[{"type":"text","data":"To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs.<\/p>","content":[{"type":"text","data":"There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.<\/p>","content":[{"type":"text","data":"If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result).<\/p>","content":[{"type":"text","data":"It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After setting things up on your site, there are a couple of ways you can maximize its benefits:<\/p>","content":[{"type":"text","data":"After setting things up on your site, there are a couple of ways you can maximize its benefits:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Place your ads where they\u2019ll be most effective.<\/li><li>Produce quality content that serves your target market's needs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Coloque seus an\u00fancios onde eles ser\u00e3o mais eficazes.<\/li><li>Produza conte\u00fado de qualidade que atenda \u00e0s necessidades de seu mercado-alvo.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=17446"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/17446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/17509"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=17446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=17446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=17446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}