{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/","title":{"rendered":"Como usar o Google AdSense (para iniciantes)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Para muitas pessoas, administrar um site se tornou uma carreira. No entanto, horas em tempo integral nem sempre resultam em remunera\u00e7\u00e3o em tempo integral. Colocar an\u00fancios em seu website pode ser uma maneira inteligente de obter uma renda extra, mas pode ser dif\u00edcil encontrar an\u00fancios que sejam relevantes para seu p\u00fablico.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac009a8af0bb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac009a8af0bb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >Uma introdu\u00e7\u00e3o ao Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#How_It_Works\" >Como funciona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#How_to_Get_Started\" >Como come\u00e7ar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 maneiras de maximizar seus ganhos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Coloque seus an\u00fancios com cuidado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Criar conte\u00fado de qualidade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar seu trabalho, <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> \u00e9 um programa de publicidade de custo por clique (CPC) que permite que voc\u00ea encontre an\u00fancios adequados de forma r\u00e1pida e f\u00e1cil. Mensagens que atendem diretamente \u00e0s necessidades do seu p\u00fablico-alvo t\u00eam mais chances de receber cliques, o que significa que voc\u00ea frequentemente receber\u00e1 um pagamento maior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, apresentaremos a voc\u00ea o Google AdSense. Tamb\u00e9m ofereceremos algumas dicas \u00fateis sobre a melhor forma de us\u00e1-lo em sua empresa. <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site de associa\u00e7\u00e3o ou qualquer outro tipo de site. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>Uma introdu\u00e7\u00e3o ao Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colocar an\u00fancios no seu site \u00e9 uma maneira inteligente de gerar uma fonte secund\u00e1ria de renda. \u00c9 tamb\u00e9m uma estrat\u00e9gia simples e amplamente automatizada, desde que voc\u00ea tenha as ferramentas certas. \u00c9 a\u00ed que <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> entra em a\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"O site do Google AdSense.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esse produto do Google permite que voc\u00ea exiba an\u00fancios direcionados em seu blog ou site \u2013 e ganhe dinheiro com eles. Existem cerca de 14 milh\u00f5es de sites exibindo esse tipo de an\u00fancio, ent\u00e3o \u00e9 muito prov\u00e1vel que voc\u00ea j\u00e1 tenha se deparado com eles antes. Na verdade, implement\u00e1-los em seu pr\u00f3prio site n\u00e3o \u00e9 dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os editores do AdSense fazem isso o tempo todo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>Como funciona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando os anunciantes pagam ao Google para veicular an\u00fancios para suas empresas (com o <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> ), eles podem optar por incluir seu conte\u00fado na Rede de Display do Google. Se fizerem isso, seus an\u00fancios estar\u00e3o qualificados para serem exibidos em \"slots\" nos websites participantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o AdSense estiver ativo no seu site, voc\u00ea poder\u00e1 decidir onde esses espa\u00e7os ser\u00e3o colocados. Em seguida, o Google exibir\u00e1 an\u00fancios nessas posi\u00e7\u00f5es, com base no tema do seu site e do seu conte\u00fado. O sistema foi projetado para identificar automaticamente empresas que sejam adequadas ao seu nicho e ao seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O resultado \u00e9 que seus an\u00fancios t\u00eam maior probabilidade de serem clicados do que se voc\u00ea exibisse an\u00fancios aleat\u00f3rios. Por sua vez, suas chances de receber um pagamento maior s\u00e3o maiores. Obviamente, o aumento da receita n\u00e3o \u00e9 o \u00fanico benef\u00edcio do uso do AdSense. A inclus\u00e3o de an\u00fancios altamente segmentados tamb\u00e9m pode ajud\u00e1-lo a fornecer um servi\u00e7o mais personalizado para seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o processo \u00e9 praticamente automatizado \u2013 o que economiza muito tempo para voc\u00ea. E mais: a inscri\u00e7\u00e3o \u00e9 totalmente gratuita, o que o torna uma op\u00e7\u00e3o perfeita para pequenas empresas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>Como come\u00e7ar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naturalmente, voc\u00ea precisar\u00e1 configurar o Google AdSense antes de come\u00e7ar a receber os benef\u00edcios. A boa not\u00edcia \u00e9 que esse \u00e9 um processo relativamente simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, voc\u00ea precisar\u00e1 <a aria-label=\"inscrever-se em uma conta do AdSense (abre em uma nova guia)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">Registre-se em uma conta<\/a>. Se voc\u00ea tiver uma conta empresarial do Google, pode us\u00e1-la. Em seguida, ser\u00e1 necess\u00e1rio fornecer algumas informa\u00e7\u00f5es de contato \u2014 incluindo seu endere\u00e7o de cobran\u00e7a e n\u00famero de telefone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que tudo estiver resolvido, voc\u00ea poder\u00e1 criar seu primeiro an\u00fancio. Acesse <em>An\u00fancios<\/em>e selecione <em>Unidades de an\u00fancio<\/em>. Voc\u00ea pode ent\u00e3o clicar em <em>+Novo bloco de an\u00fancios<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"A p\u00e1gina Unidades de an\u00fancio no Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">escolher o tipo de an\u00fancio<\/a> que voc\u00ea gostaria de usar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"Uma sele\u00e7\u00e3o das diferentes op\u00e7\u00f5es de an\u00fancios.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O <em>An\u00fancios de texto e display <\/em>Essa op\u00e7\u00e3o lhe dar\u00e1 acesso ao maior n\u00famero poss\u00edvel de an\u00fancios, ent\u00e3o vamos us\u00e1-la como exemplo. Na pr\u00f3xima p\u00e1gina, voc\u00ea pode escolher um nome para o seu an\u00fancio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"A p\u00e1gina de personaliza\u00e7\u00e3o do an\u00fancio. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Seu p\u00fablico n\u00e3o ver\u00e1 esse nome, ent\u00e3o tente escolher algo descritivo e facilmente identific\u00e1vel. A partir da\u00ed, voc\u00ea pode definir as dimens\u00f5es do an\u00fancio, embora seja mais seguro optar por um dos tamanhos recomendados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode personalizar as configura\u00e7\u00f5es opcionais da maneira que quiser, para ajustar ainda mais seus an\u00fancios. Quando terminar, clique em&nbsp;<em>Salvar e obter o c\u00f3digo&nbsp;<\/em>na parte inferior da tela. Isso salvar\u00e1 suas configura\u00e7\u00f5es de an\u00fancio e fornecer\u00e1 um c\u00f3digo exclusivo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"O c\u00f3digo que voc\u00ea receber\u00e1. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois disso, basta adicionar esse c\u00f3digo ao seu site do WordPress. As etapas exatas a serem seguidas dependem de onde voc\u00ea deseja que os an\u00fancios sejam exibidos. A barra lateral \u00e9 um local particularmente eficaz, ent\u00e3o vamos adicionar os nossos l\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, navegue at\u00e9 <em>Appearance &gt; Widgets<\/em> em seu painel do WordPress. Em seguida, voc\u00ea pode adicionar um <em>HTML personalizado<\/em> widget arrastando-o para a barra lateral do seu site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Seu c\u00f3digo do AdSense quando inserido em um widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo o que voc\u00ea precisa fazer agora \u00e9 colar o c\u00f3digo do an\u00fancio e salvar o widget. \u00c9 claro, n\u00e3o se esque\u00e7a de conferir como o seu an\u00fancio fica na visualiza\u00e7\u00e3o do site:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"Um exemplo de an\u00fancios do Google em um site.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O c\u00f3digo acessar\u00e1 todas as informa\u00e7\u00f5es relevantes da sua conta do AdSense e come\u00e7ar\u00e1 a exibir an\u00fancios do tamanho e do tipo adequados. Voc\u00ea pode sempre voltar \u00e0 sua conta e ajustar seu an\u00fancio conforme necess\u00e1rio, al\u00e9m de poder adicionar quantos an\u00fancios extras quiser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 maneiras de maximizar seus ganhos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 est\u00e1 pronto, o trabalho de verdade pode come\u00e7ar. Embora esse programa possa ser incrivelmente ben\u00e9fico para o seu site, \u00e9 importante adotar algumas estrat\u00e9gias-chave para aproveit\u00e1-lo ao m\u00e1ximo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Coloque seus an\u00fancios com cuidado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O posicionamento do an\u00fancio \u00e9 uma \u00e1rea importante a ser considerada, pois v\u00e1rios posicionamentos podem gerar resultados diferentes. A exibi\u00e7\u00e3o de an\u00fancios em \u00e1reas priorit\u00e1rias pode aumentar a probabilidade de os usu\u00e1rios interagirem com eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem v\u00e1rios locais de exibi\u00e7\u00e3o considerados eficazes \u2014 como logo abaixo do t\u00edtulo inicial do conte\u00fado de uma p\u00e1gina ou no meio de um artigo. Para facilitar um pouco a decis\u00e3o, o Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">divulgou um mapa de calor<\/a> de locais ideais:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"O mapa de calor do Google AdSense.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do local escolhido, \u00e9 importante sempre ter em mente que o <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">pol\u00edticas do programa<\/a> em mente. N\u00e3o fazer isso pode resultar em um banimento de sua conta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acima de tudo, \u00e9 fundamental garantir que a veicula\u00e7\u00e3o de an\u00fancios n\u00e3o prejudique a experi\u00eancia do usu\u00e1rio em seu site. Em outras palavras, evite sobrecarregar suas p\u00e1ginas com an\u00fancios, pois os visitantes provavelmente considerar\u00e3o essa estrat\u00e9gia desagrad\u00e1vel. Alguns poucos an\u00fancios por p\u00e1gina j\u00e1 podem fazer toda a diferen\u00e7a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Criar conte\u00fado de qualidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Google AdSense baseia os an\u00fancios exibidos no seu site no tema do seu conte\u00fado. Portanto, se voc\u00ea quiser an\u00fancios adequados ao seu p\u00fablico, precisar\u00e1 criar um conte\u00fado bem direcionado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, \u00e9 importante ter um p\u00fablico-alvo bem definido em mente. Embora essa seja uma decis\u00e3o que voc\u00ea provavelmente j\u00e1 tenha tomado ao criar seu site, \u00e9 importante ajustar seu foco \u00e0 medida que sua empresa continua a crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas maneiras diferentes de fazer isso, mas uma das melhores \u00e9 <a aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma buyer persona clara<\/a>. Isso permitir\u00e1 que voc\u00ea defina cuidadosamente seu cliente ideal e, em seguida, crie um conte\u00fado que atenda \u00e0s necessidades dele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea dedicar tempo a esse processo, o Google AdSense poder\u00e1 fornecer an\u00fancios mais relevantes para o conte\u00fado do seu website. Esses tipos de an\u00fancios t\u00eam maior probabilidade de serem clicados pelos usu\u00e1rios, o que, consequentemente, aumenta sua receita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 \u00fatil poder gerar dinheiro por meio de seu site, e a publicidade CPC pode ser uma maneira perfeita de fazer isso. Em particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Google AdSense<\/a> permite que voc\u00ea coloque an\u00fancios altamente segmentados em seu site, o que significa que voc\u00ea pode oferecer uma experi\u00eancia mais personalizada para seus visitantes (e, como resultado, aumentar sua receita).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de configurar as coisas em seu site, h\u00e1 algumas maneiras de maximizar seus benef\u00edcios:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Coloque seus an\u00fancios onde eles ser\u00e3o mais eficazes.<\/li><li>Crie conte\u00fado de qualidade que atenda \u00e0s necessidades do seu p\u00fablico-alvo.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem mais alguma d\u00favida sobre como ganhar dinheiro com o AdSense? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-17446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. In this post, we&#039;ll explore how to get started with AdSense, and how to use it effectively.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"google adsense,how to use google adsense\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Google AdSense \u2013 for Beginners\" \/>\n\t\t<meta property=\"og:description\" content=\"Google Adsense is a smart way to place targeted ads on your website. 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